Category: Media & Marketing

Shareandstocks.com Provides Clients with News and Data to Help Make Informed Investments

Shareandstocks.com, a digital stock market news outlet, launches premium aggregate finance news from major sources. They have a team of professionals in the field who are experts at collecting information and articles from various sources around the world.

The company is made up of a team of Individuals with a wide-ranging and in-depth understanding of the stock market events in US, Hong Kong, Singapore, China, Malaysia as well as other countries around the world. They are equipped with proving clients with the best possible experience, thanks to their incredible manpower, supported by cutting-edge computer systems.

The company’s main aim is to build a community of investors. Investors needs a wide array of information to help them to make wise investment decisions and timely news is of paramount importance. They are also constantly working hard to include more investor friendly features.

What shareandstocks.com offers here is tons of business and economic news that can keep viewers informed of what is going on in the markets. And to be successful and have better information, viewers want instant news about stock trading from various sources. That’s where shareandstocks.com can be a great choice for any investors looking to invest in stocks worldwide, cryptocurrencies or forex.

Shareandstocks.com is here to provide the latest news on all major stock markets like the US, Hong Kong, China, Singapore, and Malaysia and also cover IPO, cryptocurrency, and Forex news. Among some of the trendy topics, besides investing news, is a section of charts and graphs to help the reader visualize data.

Based in Malaysia, shareandstocks.com offers an ample amount of reliable content for beginner and professional investors, with various articles, analyses that range on various financial topics and markets. The company’s mission statement is to bring the experience working with Fortune 500 companies to the table.

For more information, please visit: www.shareandstocks.com

Media contact
Brand: Shareandstocks.com
Contact: Vicky Lee
E: admin@shareandstocks.com
W: https://www.shareandstocks.com/

SOURCE: Shareandstocks.com

TEC case study on the Future of Work: Standard Chartered Bank found that around 75% of their employees wanted greater workplace flexibility

The Executive Centre (TEC) and Standard Chartered Bank found that successful strategies for implementing flexible work practices boiled down to physical, digital and social transformation

The office of the future must be an inspiring physical space that facilitates communication, cooperation and collaboration in order to encourage employees to come into the office, according to the latest case study by The Executive Centre (TEC), the leading premium flexible workspace and Standard Chartered Bank.

Modern technology and globalised communication systems have allowed us to become a more agile and mobile workforce, and these trends have accelerated with the COVID-19 pandemic. The workforce culture today is increasingly championing flexible working practices as the Future of Work. Standard Chartered Bank is leading the shift for multinational corporates towards adopting a flexible work culture through an extensive review and analysis of their portfolio and employee needs.

Sheridan Perkins, Property Program Director of Future Workplace, Now at Standard Chartered Bank said, “Initially, we assumed maybe 50% of our employees wanted Flex, but actually from our survey we found that over 75% wanted it. Typically, this was 2-3 days at home and 2-3 days at the office or a third space. Despite some regional nuances, this finding was reasonably consistent across all regions.”

The case study reviews the learnings from Standard Chartered Bank’s exercise and provides a roadmap for other organisations that realise the value of flexibility but find it challenging to create an architecture to empower change.

One of the key learnings is that for companies to successfully transition towards flexible working practices, they need to understand their business requirements and priorities first, as there is no one-size-fits-all solution. They must also interview and collaborate with their employees extensively, conduct research to make informed decisions, seek external consultations from multiple industry partners, and understand where their operations need to be geographically and how the occupants will use that space. While the company approach must be tailored, there were three factors that all companies should consider in their workplace strategy: Physical, Digital and Social.

— Physical transformation: As people will be coming into the workplace to perform activities that they cannot do at home, office design will become one that facilitates communication, cooperation and collaboration.
— Digital transformation: With an increasing demand to work flexibly and remotely, technology and digitalisation of workflows will play a pivotal role in enabling day to day productivity.
— Social transformation: As the office will become a place where employees choose to work from, greater incentives will be needed to attract people into the office.

For its Greater Bay Area location, Standard Chartered Bank realised it required private office spaces and
meeting rooms in a CBD location which would allow for multiple business units to operate, and a flexibility to scale up or down as their business needs changed. The Executive Centre’s flexible workspace solution gave them the ability to mitigate their risks and reduce costs while remaining in the heart of Guangzhou’s central business district.

“As a solution, flexible workspaces provide ready to use, fully furnished and serviced workspaces for the headcount that’s needed at hand. This ability to scale up or down or move locations at relatively short notice is a highly intelligent way for companies to address their workspace requirements,” said Paul Salnikow, Founder & CEO of The Executive Centre.

Shelley Boland, Head of Property Asia Pacific, Standard Chartered Bank added, “The talent of the future are expecting flex; whether that’s flexible work hours or locations. Successful adopters of flex will be those that have the foresight to model and visualise how workplace changes may affect business outcomes, operations and employees, and be agile enough to constantly evolve their workspace to those needs. We see flexible office spaces playing a greater role in that strategy.”

See the full case study from the below link for more insights and best practices from Standard Chartered Bank and The Executive Centre’s Future of Work collaboration.

https://tinyurl.com/3vkbezyn

About The Executive Centre
The Executive Centre (TEC) opened its doors in Hong Kong in 1994 and today boasts over 150+ centres in 32 cities and 14 markets. It is the third largest serviced office business in Asia with annual turnover in excess of US$237 million.

The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space – they are looking for a place for their organisation to thrive. TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organisations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Conference facilities to suit any business’ needs.

For more information please visit www.executivecentre.com

Press Enquiries
Finsbury Glover Hering
Sheena Shah / Crystal Chow
Sheena.Shah@fgh.com / +852 3166 9855
Crystal.Chow@fgh.com / +852 3166 9838

Loop Media, Inc. Launches The Wiggles Channel Exclusively First On The Roku Channel Beginning August 19th

  • Expands Loop Media’s Content and Growing Roku Presence with its First Program Offering Specifically for Children

Loop Media, Inc. (Loop) (OTC: LPTV), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced a significant expansion of its existing partnership with Roku, Inc. Loop will bring its fully-dedicated The Wiggles Channel exclusively, initially to Roku(R) beginning August 19th.

Now, through Loop Media, The Roku Channel will be the home for 24/7 availability of one of the world’s most popular children’s entertainment groups. Launched in 2017, The Roku Channel is the home for free entertainment on America’s No. 1 TV streaming platform based on hours streamed (Hypothesis Group, April 2021).

Today’s announcement and launch follows closely on the heels of the companies’ recent partnership announcements in both the U.S. and Canada that bring several customized Loop Media music video channels to Roku customers, thereby expanding Roku’s entertainment line-up.

The Wiggles are one of the most successful global children’s franchises of all time. For the past thirty years, The Wiggles have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching are sharing their love of The Wiggles with their own children. Loop’s dedicated streaming and broadcast channel for The Wiggles, first available on Roku, will initially air content from the original Wiggles, featuring Greg, Anthony, Murray and Jeff. It will include series such as “Wiggle TV” and “The Wiggles Show,” as well as specials such as “Wiggle Time!”, “Yummy, Yummy” and “Baby Antonio’s Circus.”

“The Wiggles brand has established itself as a global powerhouse for decades in the children’s world, delighting kids and parents alike through song and dance,” said Ashley Hovey, Director, The Roku Channel AVOD. “We are thrilled to bring this family-friendly, sought-after content to the millions of engaged users on The Roku Channel just in time for Kids & Family’s second anniversary. It’s a great way to celebrate this milestone!”

“Loop’s partnership with Roku will finally allow our fans continuous access to some of the most popular Wiggles content of all-time,” says Anthony Field, Blue Wiggle and founding member of The Wiggles. “In today’s age of cord-cutting and streaming preference, it is important that we give our fans as many options as possible to enjoy The Wiggles.”

“Roku has been a fantastic partner to Loop Media for our streaming music video channels, so we are pleased that they are our inaugural partner for this channel launch,” said Jon Niermann, CEO & Co-founder of Loop Media. “The Wiggles Channel is something that we are very excited about and grateful to have the opportunity to produce and distribute. This is another fantastic, curated revenue-generating channel for Loop Media, and is one that will entertain kids and families globally like few other kids branded channels can.”

About Loop Media
Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers. Through its proprietary “Loop Player” for businesses and interactive mobile and TV apps for consumers, Loop Media is the only company in the U.S. licensed to stream music videos directly to consumers and venues out-of-home (“OOH”).

Loop Media’s digital video content reaches thousands of OOH locations including hotels, bars/restaurants, office buildings, and retail businesses, as well as millions of consumers in the U.S., Canada, and Latin America through its apps for iOS, Android, and Huawei, as well as connected TVs and Smart TVs. These TV platforms include Amazon Fire TV, Android TV, AT&T TV, Hisense, JVC, LG, Philips, Roku, Sharp, Sony, Toshiba, VIZIO, and free ad-supported TV platforms TIVO+, Plex, DistroTV, and GSTV.

Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. The Loop Media consumer apps allow users to create their own playlists, or “Loops,” and share them live with interactive watch parties. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing, and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

Download the Loop Media app by searching “Loop Media” on your Smart TV’s app store or opening loop.tv/app on your mobile device. To learn more about Loop Media products and applications, please visit us online at Loop.tv

Follow us on social:
Instagram – @looptvofficial (consumer), @looptvbiz (business)
Twitter – @looptvofficial (consumer), @looptvbiz (business)
LinkedIn – https://www.linkedin.com/company/looptv/

About The Wiggles
For three decades, The Wiggles have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching are sharing their love of The Wiggles with their own children. Having sold over 30 million albums and DVDs, 8 million books globally, as well as accumulating over one billion music streams and 2 billion views on YouTube, The Wiggles are a dominant player in the preschool entertainment scene. Their live shows annually sell out to audiences on three separate continents, and their videos are seen in over 190 countries around the world. For more information, visit www.thewiggles.com.

Safe Harbor Statement and Disclaimer
This news release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media’s SEC filings are available at http://www.sec.gov.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

Loop Media, Inc. Press:
Justis Kao
Loop Media, Inc.
justis@loop.tv

Outplay Raises USD 7.3 Million to Make Outbound Sales Scalable

Multi-channel sales engagement platform, Outplay today announced its $7.3M series A fundraise from Sequoia Capital India. Outplay will use the funds raised to invest in technology and hiring exceptional talent across the globe.

Businesses today rely on a combination of inbound and outbound sales models to drive revenues. While the inbound sales process has rapidly evolved over the last 10 years, outbound sales hasn’t. Outbound sales teams typically use high-volume tactics to drive revenue. But this approach is not scalable and the revenue eventually becomes a function of the size of the outbound sales team. This is because outbound sales teams don?t have a data-driven approach for targeting prospects that are most likely to convert and end up spending time emailing or cold-calling hundreds of prospects hoping to convert a few.

Launched in 2019, Outplay is on a mission to change this by bringing predictability to outbound sales and help every salesperson talk to the right prospect at the right time through the right channel. The platform helps outbound sales teams plan, execute, track, measure and optimize interactions between companies and their prospects across multiple channels like email, phone, SMS, social media as well as live chat.

Laxman Papineni, CEO of Outplay commented, “Outbound sales teams are truly the dark horse of the sales organization – the targets are high, but the methods aren’t scientific. Outplay is committed to making outbound outreach data-driven, so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimizing time and resources. The continued partnership with Sequoia Capital India is a testament to the fact that the sales engagement space, which is poised to be a $5.59B market by 2023, is a huge opportunity for Outplay.”

With Outplay, sales managers can create data-backed sales playbooks to coach their team members and help them achieve their sales targets. The platform’s combination of automation and personalization helps teams start genuine conversations at scale, enabling them to stay on task by using multiple channels through a single interface to drive more meetings. Sales reps are thus able to build a multi-channel outreach plan for their prospects across email, phone, SMS, LinkedIn, Twitter and chat.

For example, Outplay helps sales teams engage with warm prospects by notifying them when their prospect visits their business website. Enabled by Outplay’s industry-first outbound live-chat feature, Magic Outbound Chat, the rep can initiate live chat and have a contextual conversation with the prospect. Customers have been able to qualify prospects faster and grow their pipeline by 300% using the tool alongside inbound chat.

“We continue to be very excited by Outplay’s mission of making every sales rep perform like the best rep on the team. Outbound sales needs are evolving rapidly and reps now need personalized, automated and contextual tools to drive sales which Outplay is successfully enabling. Sales reps spend an average of four hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading customer reviews. Additionally, rapid digitization due to COVID has been a significant accelerant for the business and we believe these tailwinds will continue as outbound sales becomes more digital,” Harshjit Sethi, Principal, Sequoia India

Outplay also offers support to ensure software adoption across customer teams is done within days, not weeks or months. Since the seed fundraise – USD 2 Mn from Sequoia Capital India’s Surge early this year, the company has grown 4X in revenue, 3X in team size and has customers from more than 50 countries. Outplay was a part of the Surge 04 cohort.

About Outplay

Outplay is a multi-channel sales engagement platform that ensures outbound sales teams deliver the most powerful message at the perfect time in the buyer journey through the right channel. With features like dynamic sequencing, magic outbound chat and detailed analytics, Outplay gives sales development representatives (SDRs) and business development representatives (BDRs) the right signals so they only work on the warmest prospects across multiple channels like email, phone, SMS, LinkedIn, Twitter and Chat.

Source: Platodata Intelligence

KGISL Completes Acquisition of AETINS, Expands Expertise in the Insurance Space

KG Information Systems Private Limited (KGISL), a global IT services, consulting, and business solution provider, today announced the acquisition of AETINS Sdn. Bhd. through its wholly-owned subsidiary in Malaysia, KG Information Systems Sdn. Bhd. The acquisition is a part of KGISL’s growth strategy in the InsurTech space.

Prassadh Shanmugam, Director and Chief Executive Officer, KGISL

AETINS brings aboard an exceptional range of insurance solutions for Life, General and Takaful bundled with an unmatched domain expertise. AETINS’ Core Insurance Product and Solutions are well known in the market and are market-leading. The company serves a vast clientele of insurance firms in the Asia Pacific, Middle East, and North Africa. The people, products, and solutions from AETINS would be leveraged in expanding KGISL’s footprint in the InsurTech space.

KGISL has market presence in the Malaysia InsurTech (201301013805) space since 2006 and has grown as a market leader with its Point of Sale (PoS) and Claims Management Solution for the Non-Life Insurance segment. The acquisition of AETINS will now bring in Core Insurance Product and Insurance Solution Framework (ISF) into KGISL’s product offerings and opens doors to enter the wider Asia Pacific, Middle East, and Africa markets covering the Life, Non- Life and Takaful Insurance segments.

Mr. Prassadh Shanmugam, Director and Chief Executive Officer, KGISL commenting on the acquisition said, “I am super excited about this acquisition. AETINS’ Core Insurance products, Takaful offerings and good presence in the Middle East market are the missing pieces in KGISL’s Insurance offerings. It would have taken years for us to build this capability, so the acquisition is a perfect fit for KGISL. The employees of AETINS share the same integrity, culture and value systems of KGISL, so the integration will also be smooth and quick.”

Commenting on the acquisition, Dr Ashok Bakthavathsalam, Managing Director, KGISL said, “The acquisition brings together two leading InsurTech players in pursuit of a common mission, centred on providing the best value for customers, organisation and employees. With able leadership and a go-getter team, KGISL has been on a fast growth trajectory, clocking a five-fold growth in the last four years. This acquisition adds momentum, and I am confident that our growth will be even faster in the next 3 years.”

About KGISL – www.KGISL.com/gss

KG Information Systems Private Limited (KGISL) is a global IT Services, Consulting and Business Solutions provider in the BFSI space. KGISL offers Software Products, Solutions and Services in Intelligent Automation, ERP (SAP), CRM, Business Intelligence and Analytics, Quality Engineering, IT Infrastructure Management and Application Development. KGISL has offices in India, US, Malaysia, Singapore, Australia and Thailand.

KGISL is part of the $750 million business conglomerate KG Group with interest in Textiles, Engineering, Healthcare, Education, Real Estate, Entertainment, Software and Business Support Services. The Group employs over 25000 people and is known for its philanthropic services to the community for over 8 decades.

About AETINS (199801000924) – www.aetins.com

AETINS, established in 1998, is a single end-to-end Insurance and Takaful Solution provider that covers all lines of business: Individual Life, Group Life, Investment Linked and General. It spans across functions like illustration, quotation, new business, policy servicing, claims, agency management, commission and benefits, accounting and services. Our business is to help Insurance and Takaful Companies to strategize and operate by leveraging on Information Technology, a key enabler to achieve transformational growth through Operational Excellence and Innovation. See www.aetins.com.

For further information, please contact:

KGISL: Sampathkumar S | sampathkumar.s@KGISL.com | +91 9940069884

Adfactors PR (India):
Bhargav TS | bhargav.ts@adfactorspr.com | 9884883350
Shamitha Hegde | shamitha.hegde@adfactorspr.com | 9003107361

Adfactors PR (Singapore):
Namrata Sharma | namrata.sharma@adfactorspr.com | +65 8138 3034

Joy Spreader Plans to Adopt a Share Award Scheme through a Stock Repurchase Program

The Board of Joy Spreader (06988.HK), a Hong Kong publicly traded company, made voluntary announcement regarding its plan of adoption of Share Award Scheme through a stock repurchase program on June 21st, 2021.

The announcement says that the Scheme serves the purposes to recognize the crucial and remarkable dedications and contributions of certain directors, employees, consultants and advisers of the Company, as well as to incentivize them to retain longer term tenure with the Company, while to motivate them to endeavor for the future development and expansion strategy.

Analysts credit that the Company has delivered an impressive growth dynamics and positive momentum in the recent years, however, believe the current stock price fails to reflect the intrinsic value of the Company, while signifying the optimal time window to conduct a stock repurchase program for award shares scheme. The announced Scheme demonstrates the Board’s genuinely confidence and resolutely determination of the Company’s prospect, along with establishment a stable and long-term platform of mutual interests between the Company and selected participants, while further stimulates and enhances the efficiency and effectiveness of management team and all employees, in order to empower the growth engine of the Company to fulfill the long-term missions and visions, and continuously improve the intrinsic value of the Company.

DOU+Traffic Carnival Goes Online, Joy Spreader Utilizes Data Algorithm to achieve “Precise Promotion” of 618 Festival

The 618 Mid-year Shopping Festival has entered the sprint stage.

This year, DouYin, the short video e-commerce platform, takes the first initiatives to influence and participate the festival. Its DOU+ has officially launched the “618 Traffic Carnival” campaign, with three major targeted scenarios, namely promoting traffic for stores, increasing traffic with “small windmills”, and promoting preferential products, assisting entrepreneurs in approaching target users “precisely”, so as to seize strategic node traffic and generate additional sales.

It is reported that the Traffic Carnival of DOU+ will provide traffic promotion services for businesses, which in turn will provide a broader market for marketing service providers on DouYin ecosystem chain. DOU+ helps merchants expand their compatible traffic pools. In order to take full advantages of DOU+ and achieve final profit realization, sophisticated and powerful algorithm should play the most significant role to achieve the purpose of precise matching, so that the tremendous traffic of 618 can be converted into precise and tangible profits.

Under the scenario of “product recommendation” of the e-commerce, in order to apply DOU+ to “product recommendation” videos, “precise” setting is required by merchants to approach targeted audience to promote their merchandises. In this way, directional promotion of traffic from short videos to Taobao/Tmall/JD stores can be optimized and improved, boosting the efficiency in converting best-selling items and increasing merchandises’ traffic. Under the scenario of live streaming e-commerce, merchants require “precise” traffic directing through real-time interaction in order to stimulate and arouse users’ consumption interests to promote conversion. Under the scenario of store exploration on DouYin, with the help of DOU+’s “preferential products promotion” to reach targeted customers, local merchants “precisely” position local customers, in order to improve stores’ effective rate of reaching users in the same cities through the traffic of 618.

Observers mentioned that the e-commerce shopping festival is shifting towards the “precise” operation, representing the inevitable trend of e-commerce development in the era of data algorithms. It also provides mutual benefits for various parties, such as MarTech service providers with data algorithm capabilities, among which Joy Spreader is an absolute leader. Combination of high-quality traffic of DOU+ and precise algorithm of the service providers can support businesses effectively to match with the consumers’ demands and reach more precise target groups to making full use of the traffic, while assisting product distribution of entrepreneurs and precise monetization of content publishers.

According to the data, Joy Spreader is one of the first MarTech companies to obtain sufficient advantages by taking early initiatives in the video e-commerce segment in China. Since January 2019, Joy Spreader became one of the first service providers on DouYin ecosystem with the utilization of data algorithm and interest recommendation technology to promote video content monetization business. By the end of the Q1 2021, Joy Spreader has access to more than 639,000 realizable access points on its new media database, including large proportion of DouYin accounts.

Experts predicts that given the exponential growth of short video e-commerce, DouYin, as the most influential platform, entering the fierce competition of 618, will certainly bring a new “precise” vitality to 618 with its interest recommendation technology and unique characteristics. Joy Spreader, one of the major powers forces in the ecosystem of short video e-commerce, the sophisticated algorithm capability as its core competitiveness will be further demonstrated through the 618 promotion, becoming a strong momentum and key driver for continuous development of the ecosystem of short video e-commerce.

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

  • In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
  • eCommerce, Media & Entertainment, and Finance see higher (VTA) adoption, and the VTA conversions can go up to as high as 90.8% for the travel industry.
  • Incorporating VTA with click-through attribution (CTA) helps capture true consumer journey and drives downstream benefits, such as 113% faster ad optimization and more stable auction spend.
  • Videos are more engaging than generic creatives, hence marketers should look beyond immediate click behaviour to accurately measure brand engagement.

AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9 Industries (Shopping, Travel, Gaming, Finance, Entertainment, Education, Food & Drink, Lifestyle, and Health & Fitness) with the objective to provide marketers with insights into how right attributions could capture true consumer journey, increase optimization and drive benefits.

The report found that ads and videos are so immersive and engaging that users do not necessarily interact with the ad immediately because they do not want to leave the video experience midway. These users said they expect to engage with brands in a meaningful way as they claimed to be 1.5X more likely to purchase an item. Video exposure is impactful and influences purchase behavior. Incorporating VTA can help allocate credit in line with true consumer behavior.

In a study by Nielsen and Teluna, commissioned by TikTok For Business, consumers on video platforms said they will continue browsing content before moving to external websites or apps, with YouTube users supporting 60% of this statement, 58% on TikTok, 45% on Instagram and 40% on Facebook. This means that marketers should look beyond immediate click behaviour to accurately measure brand engagement.

VTA is an important metric to accurately measure the true user journey, since many users will purchase an item or install an app at a later stage. The report found that all SEA markets have at least VTA windows of 24 to 48 hours with up to 83.8% conversion rate.

“Constantly looking to expand our horizons, we are pleased to announce the all-new inaugural view-through attribution report. Southeast Asia’s flourishing video content landscape is providing advertisers with novel ways to tap into new opportunities when engaging customers in a rapidly evolving ecosystem. We encourage marketers to use the report to utilise key data and insights on how best to maximise their campaign performances and understand the interconnections between determining metrics, behaviours and trends across Southeast Asian mobile app users,” states Ronen Mense, President and Managing Director for APAC, AppsFlyer.

Video ad inventories have become a growing mechanism in Southeast Asia, especially amid Southeast Asia’s flight to digital, accounting for 40% of all programmatic ad spends in the region. From this, short video ads of approximately 10 seconds drive installs or post-install events on platforms such as TikTok, making it a popular choice for advertisers to utilise in their campaigns. The rise of video has turned marketers towards using VTA models to best attribute their marketing efforts, compared to when using non-video inventories. The VTA Report also emphasised that marketers still need to incorporate a call to action to encourage conversion – as Impression-to-Install still remains somewhat low.

The report also found that due to the longer consideration process for “high-involvement” verticals, higher VTA is seen. Amongst all verticals examined, Finance in particular showed that despite fewer video impressions, more conversions were accredited to view-through attribution. High VTA rates were also seen in other verticals such as eCommerce and Media & Entertainment, with the lowest VTA rate seen in Gaming – averaging out at slightly less than a day across all countries. Marketers should therefore consider re-calibrating their attribution models according to their vertical and incorporate VTA as an important metric for conversions, as many users may not convert upon their first view.

Additional highlights from the report:
– Key festivities such as Singles’ Day and New Year and lockdowns play an important role in peaks in clicks in the Food and Drink vertical, driven by VTA in Singapore and Indonesia.
— Health & Fitness apps in particular saw a spike in Southeast Asian markets in October, especially Indonesia, Thailand and Vietnam, mainly as a result of cross-regional awareness campaigns. A similar outcome was seen in December during the transition to the new year with health and fitness, and shopping apps.
– Marketers that are able to measure and optimize a CTA and VTA method have seen success in their campaigns.
— In Southeast Asia, ecommerce, media & entertainment, and finance are the verticals with the highest CTA + VTA and are able to optimize ads by 113% faster with low spend.
— TikTok data shows industries such as Finance, E-commerce and Media and Entertainment recorded at least 22.8% VTA conversions when compared with CTA conversions across Southeast Asia in 2020 and VTA conversions can go up to 90.8%.
– The importance of the VTA model: if the average attribution window for one vertical is one day, an Install registered by a viewer would be accredited as most users in Southeast Asia need access to WiFi to download an app.
– Singapore, being a more developed market, has a longer average attribution window of close to 1.5 days unlike just over a day in Philippines and Thailand as consumers in established economies take a longer time to convert.
– iOS 14.5’s Ad Tracking Transparency feature is still being implemented and will change the app economy and ability to measure campaigns. However, Apple’s SKAdNetwork, an API for measurement of ad campaigns, continues to provide advertisers with a VTA measurement option, while maintaining the privacy of the users. This emphasises that advertisers should still consider VTA as part of iOS14 dedicated campaigns. TikTok has supported SKAN CTA since the rollout of iOS 14.5 in late April 2021. Starting from June 2021, TikTok has also started to support SKAN VTA via an open beta, with more tests to be conducted before an official general release.

The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA). CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad. The app may sometimes be installed a day or two later and helps to outline a typical customer’s journey.

To view the full report, visit: https://www.appsflyer.com/resources/others/vta-insights-southeast-asia/

About AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contact
PRecious Communications for AppsFlyer
appsflyer@preciouscomms.com

Joy Spreader Secured Investments from Blackrock and State Street Corp, Performance-based Marketing Leader Obtains Recognitions from Global Institutional Investors

Since Joy Spreader (HKG: 6988) was incorporated into the MSCI China Small Cap Index with effect upon the closure of the market on May 27, 2021, the Company secured investments from Blackrock Inc. and State Street Group respectively, the two most influential global institutional investors.

According to Bloomberg data, Blackrock and State Street hold 2,560,000 shares and 629,000 shares of the Company, representing 0.12% and 0.03% of total shares outstanding, respectively.

Blackrock Inc. is the largest asset management institution worldwide. By the end of Q1 2021, the total asset under management of Blackrock peak at 9.0 trillion USD.

State Street Corporation is one of the largest financial services and investment groups globally. By the end of 2020, State Street Corporation has $38.8 trillion USD of assets under custody and administration, as well as 3.5 trillion USD of assets under management.

Investments made by Blackrock and State Street demonstrate strong evidence that Joy Spreader receives significant recognitions from top-tier global financial institutions, which will further empower the Company to optimize the shareholding structure and to implement the international expansion strategy.

International Artist Arnel Pineda, Lead Singer of the Rock Band Journey, Book “Journey of My Life” Represented by Agent Alan Morell of Creative Management Partners (CMP)

Arnel  Pineda book being adapted to TV/Film via CMP

Announced today, international recording artist Arnel Pineda, lead singer of the rock band Journey, whose book “Journey of my Life” is represented by agent Alan Morell of Creative Management Partners (CMP). Mr Pineda’s book is being adapted for TV/Film by CMP.

Arnel Campaner Pineda (born Sept 5, 1967) is a Filipino singer and songwriter. He performed locally in the Philippines and Hong Kong during the 1980’s but rose to international fame in 2007 when he was selected as the new lead singer of the American rock band Journey.

Said Mr Pineda: “My manager Rene Walter (Sanre Entertainment Group) has been a trusted friend and associate for more than a decade. He led the search for the right person to represent my life story. Our clear choice was Alan Morell, for which I am very pleased and honored.”

Said Rene Walter: “We looked for this attribute when we searched for the best Literary Agent to help us bring Arnel’s ‘Rag to Riches’ story to life, and this led us directly to Alan Morell and Creative Management Partners (CMP.) Alan is highly respected within the Entertainment, Sports and Literary fields, where he is known for his professionalism, honesty, and charm. He has the knowledge, the relationships, the flexibility, and most importantly, the mindset to deliver success.”

Said Agent Alan Morell: “Arnel is a fantastically gifted artist and performer. My sincere interest is to bring his wonderful story to life – the story of his struggles and heartache to the moment he was lifted from obscurity to become the lead singer of the legendary band Journey. Arnel has risen to international acclaim as he and the band helped bring Journey to the pinnacle of success. In the end, talent wins out.”

Arnel’s book submission to publishers will be in Q4, 2021 for bid out.

About Alan Morell:
Mr Morell has 30 years of global experience managing over 3,000 campaigns in the successful development and management of talent, literary, TV and film packaging, commercial rights, corporate consulting, media positioning, sponsorship of live events and intellectual property (IP) rights. Mr Morell is one of the few in the sports, entertainment, and the arts industry, who has represented and managed clients, that have won the whole gamut of prestigious awards: Grammy, Tony, Oscar, Emmy, ESPY, Victors, Clio, Telly and NY Times Best Selling Authors.

Links:
Journey Lead Singer Arnel Pineda Official Site … https://arnelpineda.com/
Arnel Pineda – Wikipedia Site … https://tinyurl.com/bpkz7axj
Rene Walter Representative of Journey Lead Singer Arnel. … https://www.prweb.com/releases/2013/12/prweb11391246.htm
2019-2020 Literary and Broadcast News: Announcing Allan Morell … https://tinyurl.com/d9daf9y5
Hollywood Talent Agent Icon Harry Abrams, Founder/Chairman of Abrams Artists Agency … https://tinyurl.com/2yp3e8b3
2020-2021 Creative Management Partners (CMP) Highlight … https://tinyurl.com/4kxjsjth

Contact Information:
Creative Management Partners LLC (CMP)
9440 Santa Monica Blvd. Suite 301, Beverly Hills, Ca. 90210