Category: Media & Marketing

India sees Huge Headroom for Growth Across TV and Digital

At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25% drop in TV advertising revenue.

The conference opened with an overview of the Future of Video in India with Mihir Shah, VP, India, at Media Partners Asia (MPA). With learnings from the last year and economic resurgence picking up in certain sectors, MPA predicts that in the next 5 years, with every new incremental dollar in the region, India will have 35% share, almost evenly divided between television and online video. While cable in general is going through a structural decline, Pay TV subscriptions will grow both in value and volume and continue to offer scale for the traditional media players. And with more than 60 online video services in India, the total addressable market will continue to expand.

This local expansion is what Sunil Rayan, President and Head of Disney+ Hotstar, is eyeing, with their next stage for growth primed at developing their product for India, with pricing and content made for the local market. As India is a mobile first market which drives individual viewing, while OTT and TV is not a zero sum game, OTT content needs to be far more engaging for individual viewing. “Fundamentally, we don’t believe in a one-size-fits-all approach for India because there are multiple Indias within India, said Rayan.

The sentiment of diversity and positive co-existence between the platforms was echoed by Megha Tata, MD of South Asia for Discovery Communications India. “India lives in several centuries at the same time,” commented Tata, and this is not only the beauty and complexity of the market but also the opportunity to do more. While it is still a long way away before the demise of the TV, a differentiated content and product offering remains a key focus. “Content is the king… distribution is the god.., that play of god and king will continue but differentiation of content… will play a critical part in decision making,” added Tata.

This focus on local content is also what drives the content platforms. Monika Shergill, VP of Content for Netflix India, shared that premium storytelling was a new space in India, as Indian audiences were open to experimentation and yet gravitating towards highly local tastes. “Our job and our passion is to find the best stories… the biggest stories… the untold stories from India and to become the service of choice for Indians in India… and in different parts of the world,” added Shergill.

For Nimisha Pandey, Head of Hindi Originals, ZEE5, while the initial focus was on building volume, it has now shifted to adding to the diversity and scaling up the content offering. Pandey too saw the need to up the game on the regional market for the next set of growth. “There is… so much demand that… there is much hope for everyone… to grow their businesses,” said Pandey.

As the market where the next billion consumers of video will come from, Archana Anand, Chief Business Officer of ZEE5 Global summed it up best when she said, “It is the decade of video.”

Future of Video India is generously supported by Bitmovin, Brightcove, Kaltura, NETFLIX, Vindicia and Xandr.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Futu SG’s New Referral Programme “Share leh!” Rewards Users for Sharing

Futu Singapore Pte. Ltd. (“Futu SG”), a wholly-owned subsidiary of Futu Holdings Limited (Nasdaq:FUTU) announced the launch of its new “Share leh!” campaign on its latest one-stop investment platform, moomoo, which aims to further boost the idea of inclusivity and connectivity within the investing community. The campaign, which runs from 1 May to 31 May 2021, will provide benefits to both new and seasoned users.

In line with the company’s mission to “make investing easier and not alone”, Futu SG has come up with an enhanced referral programme where new users and their friends are able to earn up to 20 Twitter (TWTR) shares*, which have a net worth doubling more than what was offered during the last campaign (one was previously able to earn up to S$600 cash coupon). In addition, users who had opened an account prior to the campaign can still enjoy benefits from the new referral programme as their list of referrers gets reset back to zero.

Under the “Share leh!” campaign, new users will now receive 1 free Apple (AAPL) share, along with 180 days commission-free trading for US, HK & SG markets, free level 2 market data for US stocks and free level 1 real-time market data for SGX securities per new account opening with a minimum deposit of either S$2,700, US$2,000 or HK$16,000 before 1500 hrs on 31 May 2021*.

The key motivation behind Futu SG’s new campaign is the results from its previous survey on investing trends amongst Gen Z and Millennials, which found that many young investors have developed a greater interest in investing and have begun taking greater ownership of their finances. As “FOMO” (Fear of Missing Out) is highly undesired among these demographics, Futu SG hopes that its campaign would bring about an engaging social community that promotes a sense of inclusivity and culture to all users.

As highlighted by the campaign name, Futu SG hopes to show users how they will be rewarded by sharing offers, insights, profits graphs, and investment ideas to their peers. In addition, moomoo app provides an open forum known as the moo community which allows its users and clients to share investment ideas, ask questions and exchange insights through posts and live-streams. Features that are available in the community include digital content, tasks & missions and analytical guides for both new and seasoned investors. The moo community was created to boost the idea of making investing “not alone”, and seeks to help investors enrich their investing knowledge and establish rapport with other investors. Futu SG hopes that these initiatives will highlight how investment is never a lonely journey for users and that they will always have the backing of moo community.

Since its launch in Singapore this March, moomoo powered by Futu has received much success to date, having seen robust growth momentum and encouraging user feedback. The platform currently has more than 13 million users worldwide and possesses one of the fastest growing investor communities in the region which enables users to stay up-to-date of the latest investment trends.

Another testament to Futu Holdings Limited’s success is its achievement of the Fintech Award under the Trading Services category in the Singapore Business Review Awards 2021 for the launch and creation of moomoo.

Recognising the importance in having both user-friendly designs and advanced product features, Futu Holdings Limited designed moomoo with a slick interface which provides wide product offerings of market accessibility, data options, low commissions and user fees to reduce friction in accessing global investable products. moomoo app also includes AI-driven data screeners and easy-to-analyse trading charts, facilitating the convenience of trading across multiple markets with its multi-currency facility.

“We are very thankful to have received the SBR Awards and are confident that this is a positive sign of the success from our digitalisation efforts. Since establishing in 2012, we have always been on a mission to improve the investing experience of users through product upgrading and have dedicated over 70% of our employees to research and development. We also recognised that investing should not be a difficult and lonesome process and have therefore placed great emphasis on social elements. We believe that our latest campaign of rewarding users for sharing will show our commitment in being there for them along every step of the way,” says Leaf Li, Founder & CEO of Futu.

*Terms and conditions apply. The full terms and conditions and disclaimer can be found at https://j.moomoo.com/003U7L. This advertisement has not been reviewed by the Monetary Authority of Singapore. In Singapore, capital market products and services in moomoo are offered by Futu Singapore Pte. Ltd.

About moomoo

moomoo Inc. is a wholly-owned subsidiary of Futu Holdings Ltd, which is an advanced technology company transforming the investing experience by offering a fully digitised trading and wealth management platform. moomoo’s mission is to provide any level of investors with an intuitive and powerful investing platform by using technology. We keep improving customer’s experience and driving industrial innovation backed by independent technological research and development (R&D) capabilities on the whole trading process and our creative internet operating model. Capital markets products and services on moomoo are offered by Futu Singapore Pte. Ltd. to persons in Singapore, or to persons in jurisdiction where such offers are permitted. Futu Singapore Pte. Ltd. is a wholly-owned subsidiary of Futu Holdings Limited.

About Futu Singapore Pte. Ltd

Futu Singapore Pte. Ltd. is a wholly-owned subsidiary of Futu Holdings Limited. Futu Singapore Pte. Ltd. (www.futusg.com) is a capital markets services licence holder regulated by the Monetary Authority of Singapore (Licence No. CMS101000).

About Futu Holdings Limited

Futu Holdings Limited (NASDAQ: FUTU) is an advanced technology company transforming the investing experience by offering a fully digitised trading and wealth management platform. Pursuing a massive opportunity to facilitate a once-in-a-generation shift in the wealth management industry and build a digital gateway into broader financial services. The organisation’s primary fee-generating services include trade execution and margin financing which allow its clients to trade securities, such as stocks, warrants, options, futures and exchange-traded funds, or ETFs, across different markets. Futu enhances the user and client experience with market data and news, research, as well as powerful analytical tools, providing them with a data rich foundation to simplify the investing decision-making process. Futu has also embedded social media tools to create a network centered around its users and provide connectivity to users, investors, companies, analysts, media and key opinion leaders.

For all media queries, please contact:
Ashley Tan
FPR
T: 6438-2990
E: FUTU-SG@financialpr.com.sg

Glasstech Asia Online Conference 2021 a success and saw participation from over 10 countries

Glasstech Asia Online Conference, powered by BAU and BAU China, happened on the 27th of April 2021. Leading the glass and facades community ahead, the online conference brought together a network of glass and facades professionals around the world, to learn, discuss and to explore new networking opportunities through technology.

Following the success of the first online conference, Glasstech Asia Online Conference 2021 drew over 150 registered attendees. Key trending topics of the industry like Manufacturing & Processing Innovations; Digitalisation: The Evolution Towards A Smart Factory; Architectural Designs: Design Trends of Post Pandemic Buildings; Architectural Designs: Advanced Building Skins / Advanced Facade Technology; Built Environment: The New Singapore Standards SS653 and SS654, was covered in the conference and spurred active interactions between the attendees and speakers during the final discussion round.

Key highlights:

Speaking on Manufacturing & Processing Innovations, Christoph Troska, Head of Marketing & Business Development at Kuraray Europe GmbH, shared interesting insights on structural glazing and the increasing need for security globally. This is critically important due to the changes in the current global climate, affecting the specifications and requirements for glass and facades in buildings.

Next up, Tobias Botzenhardt, Vice President Asia Pacific of Siemens Digital Industries, shared on Digitalisation: The Evolution Towards A Smart Factory. During his informative session, key business issues faced amongst customers and partners during the COVID-19 pandemic was shared and later addressed with digital solutions to overcome these challenges.

This was then complimented by Lars Anders, CEO of Priedemann Holding GmbH, who talked about Facade Engineering in the Post Covid Era — “When it comes to digital knowledge, we have seen in Covid times, where anything that was digitalized already had seen a massive growth on deliverables and profits. We need to rethink our view on this problem by building a digital bridge”.

Timothy Soebroto, Associate Director of Meinhardt Facade Technology Pte Ltd — “The evolution of architectural style has an implication to the evolution of glass facade industry”. During his session, he covered the evolution of glass facades, its’ impact, strategy to keep up with the evolution, and the future of glass facades.

Taking on a different approach, Mathieu Meur, Director of DP Facade Pte Ltd, touched on the technical aspects of glass where he introduced the New Singapore Standards SS653 and SS654. The session highlighted standards for adoption suitable for the regional climates and temperatures, multiple risks and issues that could result in glass breakage in past products. All of which is highly pertinent for glass manufacturers to take note of.

Furthermore, the online conference called attention to Architectural Designs: Design Trends of Post Pandemic Buildings, a highly discussed topic in the industry. It was an interesting segment well presented by two reputable speakers: Stefan Ude, Deputy Head of Product Certification of ift Rosenheim; Thomas Fritzsche, Founder and Head of Design of TFA Architects.

Besides these live sessions, Glasstech Asia Online Conference also features on-demand components that are only accessible to delegates that have an account on the Glasstech Asia Virtual platform.

Glasstech Asia Online Conference 2021 is the first of many upcoming virtual events in Glasstech Asia series taking place this year, leading up to its physical show in November.
With the successful end of Glasstech Asia’s Online Conference 2021, Glasstech Asia cordially invites all glass and facades professionals to join us in the upcoming series of events this year. Introducing a new partnership with PERAFI, Indonesian Facade Association, Glasstech Asia will be releasing a sequence of bi-monthly webinars that touches on different aspects of Facades.

Additionally, Glasstech Asia Virtual will begin to initiate and facilitate business matching activities amongst delegates via the platform, with the aim to spur and encourage business opportunities and discussions between glass and facades professionals. Interested parties can head over to the platform here (https://virtual.glasstechasia.com.sg/ivs/glasstech) and register themselves for the upcoming business matching activities.

Lastly, the annual Glasstech Asia 2021 trade show will continue to take place in Bangkok, Thailand on the 16th to 18th of November this year. As compared to the previous edition, the trade show will incorporate virtual digital components, offering virtual booths, extensive business matching features and enhanced networking functions.

Further information on Glasstech Asia / Fenestration Asia 2021 can be found on our website.

About Glasstech Asia 2021/ Fenestration Asia 2021

Coined “The Glass Hub of Southeast Asia”, Glasstech Asia is an annual rotating exhibition that focuses on all things glass. The upcoming 18th edition Glasstech Asia along with the concurrent Fenestration Asia will be held between the 16th to 18th of November next year. Returning to Bangkok, Thailand for the fourth time, the three-day event brings together the best of the Southeast Asian glass and glazing sector, from glass manufacturing, processing, and machinery to accessories, raw materials, and finished glass products. Coupled with high-powered symposiums, forums, workshops, and an exciting Glass Installation Competition, it is an event not to be missed.

Additionally, Glasstech Asia and Fenestration Asia aims to meet and satisfy the increasing global demands for eco-friendly windows, doors, and facades by focusing on new industry standards in sustainability, automation, and energy-efficiency topics. With a focus on green and smart fenestration technologies to bring about a more sustainable, energy-efficient, and liveable future, the exposition is strategically geared towards helping the architecture, building, and construction sectors in countries meet their energy targets.

About Messe Munchen

Messe Munchen is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center Munchen and the MOC Veranstaltungscenter Munchen as well as abroad. Together with its subsidiary companies, Messe Munchen organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran.

With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe Munchen has a global presence.

About BAU Network

BAU is the World’s Leading Trade Fair for Architecture, Materials and Systems. Everyone involved in the international community for planning, building and designing buildings comes together here–i.e. architects, planners, investors, representatives of the industrial and commercial sectors, the building trades, etc. It is where future-oriented manufacturers come together with an audience of interested professionals. Their primary interests include the latest techniques, materials and applications that can be used in actual practice. This is where visitors experience the future of building in person.

Please contact us if you have any questions or require any additional information: bauasia@mmiasia.com.sg

Infocus International Announces Online Masterclass on Electricity Economics

Infocus International Group has launched the Electricity Economics in Changing Electricity Markets online course and it will be commencing live on 18th May 2021. Throughout the four sessions, you will understand the new economics of power markets in a low-carbon world.

This is an essential course both for those generating and trading electricity and for those responsible for policy within the power industry. It leads you through a clear, accessible and thorough examination of the economics of power generation, from power plant cost influences to end-customer prices. It contextualises this analysis with key consideration of industry drivers and trends, including increasingly liberalised and competitive markets, evolving policy support and management frameworks, the growth and integration of renewable power sources, and the restructuring of power systems towards more decentralised operations.

We’ll examine these key questions:

– Which variables drive the economics of electricity generation?
– How do generation costs combine with other factors to produce end-use electricity prices?
– How are current technology & system trends impacting electricity costs and prices?
– What are policymakers doing to keep costs down?
– Who are the key stakeholders and influencers on electricity economics?
– What are the value-chain impacts of market liberalisation and competition?
– How are solar and wind power (and other low-carbon options) changing market environments?
…and many more!

The presenter allows for and encourages plenty of Q&A and discusses the issues from multiple stakeholder perspectives; including power plant owners, investors, policymakers and energy customers. This online course is an essential primer for those seeking to navigate successful business routes through transitioning electricity systems.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/electricityeconomics-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351
Email: weslyn@infocusinternational.com
Web: www.infocusinternational.com

Live Online Masterclass: Power Purchase Agreement

Infocus International Group has launched the Power Purchase Agreement online course and it will be commencing live on 10th May 2021. Throughout the five sessions, you will learn from the European experience and be able to structure and manage a successful Power Purchase Agreement (PPA).

There are many moving pieces affecting the future of electric power development in emerging market. Unlike the past Independent Power Project models, which featured standardised take-or-pay contracts – today’s market demands more innovative incentives to ensure better availability, better performance, as well as more attractive and sustainable mixtures of fuel sources. Economies throughout developing countries urgently need to master the key tools, models, and lessons learned for transforming and strengthening today’s electricity sector. These include the latest models in negotiating Power Purchase Agreements (PPAs), in designing and managing new competitive power markets, as well as attracting the right mix of renewable energy sources.

Benefits of Attending

– Negotiate fair and sustainable PPAs
– Structure successful PPAs based upon your own company’s risk profile and risk allocation needs
– Expose to international experience in IPP development
– Learn theory and practice of pricing and tariff design
– Perform a policy and risk analysis of PPA contracts
– Improve your awareness of the common pitfalls and mistakes to avoid in today’s private power investments
– Lead successful power project finance transactions

This live online training course gives you clear explanations of the new models of PPA risk allocation, of designing and managing competitive power markets, attracting private investments in renewable energy, through a series of real case examples of contracts and markets. Case Studies will include real examples from Africa, Middle East, Asia, Europe and North America. Furthermore, cases stimulate independent thinking and discussion among participants.

Want to learn more?
Simply email to weslyn@infocusint.com or call +65 6325 0351 to obtain your FREE COPY of event brochure. For more information, please visit www.infocusinternational.com/ppa-online .

About Infocus International Group

Infocus International is a global business intelligence provider of strategic information and professional services for diverse business communities.

Infocus International recognises clients’ needs and responds with innovative and result oriented programmes. All products are founded on high value content in diverse subject areas, and the highest level of quality is ensured through intensive and in-depth market research from local and international insights.

Weslyn Lee
Tel: +65 6325 0351 | Email:
weslyn@infocusinternational.com
Web: www.infocusinternational.com

DouYin Develops Interest E-commerce, Joy Spreader’s Marketing Technology Presents Promising Future

On April 8, DouYin E-commerce staged its first Ecosystem Conference in Guangzhou. In the keynote speech, Kang Zeyu, President of DouYin E-commerce, proposed the concept of “interest e-commerce” – a type of e-commerce driven by people’s passion for quality life and aiming to satisfy consumers’ implicit needs while improving their life quality.

In recent years, algorithm-based interest recommendation technology has continued to advance, automatically linking massive Internet content and Internet users with an enormous amount of commodities.

This has also laid an ideal foundation for the connection of “people”, “goods” and “platforms”, the three major elements of new consumption in the mobile Internet era. DouYin proposed the very concept of “nterest e-commerce” in view of the critical role played by interest recommendation technology in increasing conversion rates, guiding consumer demand, and enhancing user experience.

This coincides with Joy Spreader’s (06988) philosophy of data, algorithms and interest recommendation technology serving online news consumption. By analyzing commodities, video contents, and behaviors of fans, Joy Spreader recommends to Internet celebrities products that cater to their fans’ interests so that products match consumers, thereby helping a great number of less-known Internet celebrities to monetize through “interest e-commerce” and helping manufacturers with precise and targeted distribution by applying “interest e-commerce”.

Joy Spreader is one of the first marketing technology companies to develop video-based e-commerce. As early as January 2019, Joy Spreader became one of the first service providers to monetize through providing video content under DouYin, as well as one of the first companies in the industry to apply interest recommendation technology to carry out performance marketing services.

In the first E-commerce Ecosystem Conference, DouYin said it would launch three supporting programs next year to help 1,000 merchants achieve annual sales of over RMB100 million, 10,000 high-quality celebrities to achieve annual sales of over RMB10 million, and 100 high-quality products to reach annual sales of over RMB100 million.
DouYin also said that, according to third-party calculations, the GMV of interest e-commerce will exceed RMB9.5 trillion by 2023 with an increasing number of players in the e-commerce industry switching to interest e-commerce.

The enormous future market space also brings great development opportunities to marketing. Joy Spreader, a marketing technology company with an early entry and a technology path in line with future trends, has already obtained first-mover advantages. According to its annual results, video-based e-commerce, mainly comprising non-live streaming e-commerce to sell goods in DouYin, is becoming an essential driver for its revenue and profit growth of Joy Spreader. In 2020, Joy Spreader’s annual GMV of e-commerce products reached HK$594 million, representing a year-on-year increase of 353.92%. The ratio of gross profit of e-commerce has doubled from 15.75% in 2019 to 31.50%.

Committed to building an “interest e-commerce ecosystem”, DouYin serves top Internet celebrities to enhance presence, improve quality, and enlarge scale. However, in the trillion-yuan market, in addition to top Internet celebrities, the less-known content publishers are in urgent need of monetization, and ecological service providers like Joy Spreader are able to provide sound services for them. Services of Joy Spreader can truly help more DouYin accounts monetize in the DouYin ecosystem, further enhancing user retention, user activity, and becoming a critical part of the DouYin ecosystem.

Ni Hsin to Expand Energy Coffee Business through Partnership with O&G Cooperative

BlackBixon Coffee to expand its market reach via new partnership

Ni Hsin Resources Berhad’s (Ni Hsin) food and beverage arm, Blackbixon Sdn Bhd (BlackBixon), has signed a brand partnership agreement with Koperasi Tenaga dan Petroliam Berhad (KTP), a cooperative for entrepreneurs in the oil and gas (O&G) industry, to grow the market for the ‘BlackBixon’ energy coffee drink.

The partnership will see BlackBixon retailing its drinks at various onshore and offshore O&G locations owned by members of KTP. This agreement will not only benefit BlackBixon through having more locations to distribute the energy coffee drink, but also benefits members of the cooperative, who will have another source of income through their participation in the BlackBixon business.

Present at today’s signing ceremony were the Guest of Honour, Encik Yazid Jaafar, President/Chief Executive Officer of Malaysia Petroleum Resources Corporation; Encik Sofiyan Yahya, Chairman of KTP and Mr. Khoo Chee Kong, Managing Director of BlackBixon.

Khoo said, “KTP is a cooperative established by professionals from the energy sector in 2019. One of KTP’s main mission is to enhance the economic and social well-being of its members through investment and entrepreneurial activities. BlackBixon’s business model fits in nicely, promoting small scale business which the members of KTP can participate.”

“As BlackBixon’s Brand Partner, KTP offers extensive networking and marketplace, primarily among the oil & gas and energy sectors. KTP also has an online business platform called edagang. We are optimistic this growing online business platform will further enhance the visibility of and offer business opportunities for BlackBixon. We view this Brand Partnership Agreement between KTP and BlackBixon as synergistic for both parties. Together, we are POWERING THE ENERGY PEOPLE!” he added.

BlackBixon represents the first venture by Ni Hsin into the F&B industry, with other plans in the pipeline to grow the business regionally given the heightened interest in energy drinks combined with the coffee-drinking culture of today.

Blackbixon recently appointed Red One Network Sdn Bhd, a mobile virtual network operator (MVNO), to market and retail BlackBixon coffee to its 1.2 million subscribers.

Subsequently, Ni Hsin also filed for a patent for BlackBixon’s invention, which includes the composition for boosting energy level, anti-fatigue and boosting mental alertness as well as use of the composition thereof, to protect the Company’s rights and to secure competitive advantage for its F&B business in selling products using the invention.

BlackBixon Energy Coffee is a composition providing the benefits of caffeine and ribose in combination when consumed. The drink accentuates the human body’s natural process of energy synthesis while at the same time lessening fatigue and boosting the mental alertness of an individual.

Please contact the below for more information:
Hakim Juraimi
Tel: +60 12-318 5410
Email: h.juraimi@swanconsultancy.biz

MarketingPulse Online opens today

Industry experts share latest marketing trends under new normal

MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), opened today, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies. They will also examine the latest marketing trends under the new normal and share success stories in the area of digital transformation.

Margaret Fong, HKTDC Executive Director, said that with the pandemic reshaping global economies and accelerating digital transformation trends, this year’s MarketingPulse will explore creative strategies under the new normal to help businesses overcome the challenges.
MarketingPulse Online has brought together more than 40 marketing and advertising experts from around the globe to share their creative strategies and marketing expertise.
Bryan Meehan, Executive Chair, Blue Bottle Coffee

Under the theme “Marketing for GOOD”, this year’s MarketingPulse Online examines how companies are enhancing their branding strategies to engage consumers as part of the post-pandemic business recovery. The conference also focuses on digital transformation and the impact of new marketing technologies. Speakers come from world-renowned brands including the Alibaba Group, Blue Bottle Coffee, Booking.com, DBS Bank, lululemon, Kuaishou (Magnetic Engine), Mastercard, MTR Corporation Limited, the South China Morning Post, teamLab and Qianxun (Hangzhou) Holding Co.

Margaret Fong, HKTDC Executive Director, welcomed international participants to the virtual conference, saying: “With the pandemic reshaping global economies and accelerating digital transformation trends, a platform such as MarketingPulse becomes more important than ever before. From innovation and technology to shifting consumer behaviour and brand-new business models, the marketing and branding industry is now facing significant transformation. This conference provides a platform for global brands, creative minds and service providers to explore partnerships, innovative marketing solutions and business development opportunities. With the theme ‘Marketing for GOOD’, it also explores how brands can take the lead in contributing to society while communicating creatively to consumers under the new normal.”

Experts speak on “Marketing for GOOD”
In the first session this morning, Bryan Meehan, Executive Chair, Blue Bottle Coffee, shared on how the American coffee roaster and retailer raises consumers’ awareness regarding various topical issues. “Blue Bottle has three core values: deliciousness, hospitality and sustainability. One of the beliefs we have at Blue Bottle is a limitless potential of caring. And that word really matters right now. For people in business who are thinking about reopening and how to reposition their brand going forward, I think constant care is really important,” Mr Meehan said.

Guy Kawasaki, a notable marketer, author and venture capitalist from the United States, who previously worked as Chief Evangelist at Apple and Special Advisor to the CEO of the Motorola division at Google, and now works as Chief Evangelist at graphic design company Canva, shared his advice on preparing for a digital future and mastering the art of communicating with customers in the new era. “As a marketing framework, figure out how you can create a product and then convince the world that you have something that is unique and valuable. That explains all of marketing,” Mr Kawasaki said.

Named as one of the world’s most influential chief marketing officers (CMOs) by Forbes, Chris Tung, Chief Marketing Officer, Alibaba Group, led another session, examining how the e-commerce giant has demonstrated the true value of integrating marketing and philanthropy through digitalisation, innovation and technology.

With the pandemic have a severe impact on the global tourism industry, Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, shared perspectives on how major brands have been responding to shifting consumer behaviour under the new normal, giving his predictions for marketing trends and tourism development as businesses begin to recover.

In addition, Gary Liu, Chief Executive Officer at the South China Morning Post, shared his insights on moving a news organisation towards a digital future, exploiting the potential of digital technologies to accelerate innovation, engage audiences and transform the foundations of the media business. On the second day of the conference, Lim Bee Bee, Head of Marketing & Customer Management, Consumer Banking Group (Singapore), DBS Bank, will address the ground-breaking engagement of the younger generation through the computer gaming arena, sharing experiences and strategies to connect with digitally native, tech-savvy customers through compelling and innovative experiences.

Examining the impact of livestream commerce and short video marketing
Livestreaming e-commerce channels and short-video marketing have both become wildly popular across Mainland China. MarketingPulse Online brought together marketing experts from leading platforms and brands to explain their strategies and tricks of the trade to seize the significant opportunities presented by these platforms. The session featured Eray Li, General Manager of Southern China, Kuaishou (Magnetic Engine), and Alves Huang, CEO, Qianxun (Hangzhou) Holding Co, which has been assessed to be the number-one live broadcaster on Taobao over the years.

Networking for opportunities
MarketingPulse Online is featuring digital marketing workshops hosted by Facebook, iClick, PRIZM Group, Spread-it and Vfluencer that will offer practical marketing strategies in areas ranging from social media marketing to big data and livestreaming e-commerce. The conference also offers a virtual marketing consulting service provided by local marketing firms, offering real-time networking opportunities and intelligence exchange to industry players joining the event.

Find the latest programme and speaker list at https://marketingpulse.hktdc.com/en/. Media representatives wishing to join MarketingPulse can email requests to christine.kam@hktdc.org.

Photo download: https://bit.ly/31JKAq9

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org

Indian edition of the World CX Summit shed light on the need to rebuild India’s technological ecosystem with CX

In an age of unprecedented possibilities for businesses, World CX Summit – India attracted prominent voices in the CX ecosystem including Anand Tuli, Head of CX & Data Analytics, Vedantu; Dhruba Roy Chowdhury, Head of Global Command Centre and APAC Support Operations, Uber; Vaishali Thakkar – Chief Customer Experience & Service Delivery, Praxis Home Retail Ltd. (Future Group – HomeTown) and Himanshu Singh – Head Presales, India & SAARC, Freshworks; to name a few.

World CX Summit – India covered key topics such as Digital Transformation with Customer-First Thinking, Customer Data: Designing for Transparency & Trust, CX Strategies for a Touchless World, Adopting Digital Omnichannel and more.

Key takeaways from World CX Summit – India
In a panel discussion on the topic ‘Becoming Future Ready with CX-led Digital Transformation,’ the panellists discussed about leveraging VoC initiatives to Build Brand Loyalty, How to overcome challenges in CX Transformation, Success stories and Q and A and much more.

The panellists who joined the discussion included K B Nagaraju – Chief CX Officer, Bigbasket; Dharmender Khanna – Head of Digital Transformation, SSIPL Retail LTD; Vaishali Thakkar – Chief CX & Service Delivery – Praxis Home Retail Ltd. (Future Group); Sharat Dhall – Chief Operating Officer (COO) – Policybazaar.com and Ajay Nambiar – COO-PYP & CSO, M3M.
“If you want things to work, you need to consider everything around the new technology that you are looking into investing in,” said Frederik Bisbjerg, Executive Director, Digitization, Daman National Health Insurance Company.

World CX Summit also featured an interesting panel discussion on ‘The Impact of Emerging Technologies on CX Excellence’. The panellists who joined the debate included Suneet Gupta – Head of CX, Grofers; Himanshu Singh – Head Presales, India & SAAEC, Freshworks; Dhruba Roy Chowdhury – Head of Global Command Centre and APAC Support Operations, Community Operations, Uber; Anand Tuli – Head of Data Analytics & CX Vedantu; Guru Bhat – VP, Omni-channel and Customer Success Platform, Paypal; Shivangi Kamath – Head Quality Assurance and Process Improvement- Process Excellence Group, Tata AIG General Insurance.

The summit also played host to an interesting keynote on the topic ‘Transforming CX Strategy with VoC’ by Samdani Basha VP – CX, Design & Operations, Flipkart.

The show was hosted on the virtual events platform Vmeets which helped the participants to network and conduct business in an interactive and immersive virtual environment.

Participants were also able to engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.

World CX Summit – India was officially sponsored by Silver Sponsor – Freshworks; Bronze Sponsor – Teleperformance and Eastvantage; Associate Sponsor – Site24x7.

About World CX Summit:

World CX Summit India aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies. For more information visit: https://india.worldcxsummit.com/

For further details about the announcement, please contact:
Karthik A
Marketing Lead
Trescon
marketing@tresconglobal.com

Third Global Edition of World CX Summit Hosted by Trescon Brought Unending Possibilities of CEM to the Forefront

As a part of the world tour, Asia edition of World CX Summit gathered pre-qualified CX leaders, Marketers & tech experts virtually on 11 March 2021; to discuss how the latest technologies and customer insights can be combined to change CX as we know it.

The third global edition of WCXS-Asia featured keynotes, panel discussions, tech talks, private consultation rooms, private networking rooms, and more on Vmeets – a virtual events platform. CX leaders and enthusiasts had engaging sessions with speakers in Q&A sessions and emphasized the changing dynamics of customer experience across the globe.

“Virtual events are an excellent opportunity for everyone in the industry to come together during these difficult times. Affordable and intelligent CX solutions & strategies are the need of the hour,” says Mithun Shetty, CEO of Trescon.

The summit presented an impressive line-up of speakers including Nate Brown – Chief Experience Officer/Co-Founder of CX Accelerator Officium Labs; Michelle Huff – CMO, UserTesting; Matt Coulson – Regional VP, Value Consulting OutSystems; Dan Gingiss – Chief Experience Officer, The Experience Maker; Richard Jones – VP & GM APAC, Dataiku; Biren Balakrishnan – Sales Engineering Manager, Sitecore; Ganesh Raj – Director, Strategic Alliances, Freshworks APAC; Christophe Bacon – Founding and Managing Partner, OmniStrada; Riaz Raihan – President of Products, Alida USA; and the like.

Highlights of World CX Summit – Asia:

The summit started with an opening fireside chat between Nate Brown and Mary Drumond exploring the key concepts of Customer Experience, and how the world has now transitioned to the ‘Experience Era’. The discussion also progressed towards understanding the pain points in designing a CX tool that is sought after in this highly innovative and competitive market.

A highly engaging keynote address by CX speaker and coach – Dan Gingiss, stressed why it’s important to focus on customers rather than diverting attention to any marketing campaign. His presentation included a lot of real-time examples to keep his virtual audiences hooked. In his discussion, he mentioned that “Customer Experience is where we should be focusing on; investing all of our time and money instead of the next marketing campaign”.

The event also witnessed a panel discussion revolving around the topic ‘Exceeding New Expectations in The New World of Digital Innovation and Changing Customer Behavior and Experiences’ consisting of distinguished panelists who deliberated on how companies are coping and innovating in the new digital world.

The keynote session by versatile entrepreneur Johnny Quach dived into concepts of growth mindset and designing a growth culture. The focal point of the discussion was getting past challenges using simple yet effective solutions. He drives this point across using several real-life use cases.

World CX Summit – Asia is officially sponsored by Platinum Sponsor – User Testing, Tech Data & Dataiku; Gold Sponsor – OutSystems, Freshworks, Sitecore and Alida; Silver Sponsor – Qualtrics; Bronze Sponsor – Yellow Messenger, Vernacular.ai and Qiscus.

About World CX Summit:

World CX Summit Asia aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies.

For more updates on our upcoming events, visit: https://www.tresconglobal.com/

For further details about the announcement, please contact:
Aishwarya Bhandary
Corporate Communications Executive
marketing@tresconglobal.com