Category: Startups

RentoMojo and CleverTap Join Forces to Enhance Customer Engagement and Fuel Revenue Growth

CleverTap, the all-in-one engagement platform, today announced its partnership with RentoMojo, an online rental solution. Through this collaboration, RentoMojo aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts.

Founded in 2014, RentoMojo has carved out a niche in the rental industry. The company is known for its innovative rental solutions in furniture and appliances. It is on a robust growth trajectory and sought a strong customer engagement platform to support its business expansion plans. 

With the previous customer engagement solution, RentoMojo faced challenges expanding its reach and boosting impressions. After a comprehensive evaluation, RentoMojo chose CleverTap over its competitors for its advanced analytics capabilities, and superior customer service to enhance their reach and impressions metrics. Additionally, CleverTap’s onboarding process demonstrated the depth of support and seamless integration across RentoMojo’s app and website, offering a unified view of customers.

With CleverTap, RentoMojo aims to achieve: 

  • Enhanced user engagement and reduced churn through optimized customer funnels. 
  • Increased repeat purchases and referrals through personalized upsell and cross-sell strategies.
  • Repeat transactions and maximized conversions, without increasing acquisition costs.

Dhruv Wahal, Growth and Revenue Head, RentoMojo, said, “Our primary focus has always been on building a sustainable and profitable business model, and choosing CleverTap was a strategic move for RentoMojo as we prepare for our next phase of growth. CleverTap’s advanced analytics, seamless integration, and strong support have helped us transform our customer engagement strategies. Most of all, their collaborative ethos has made us feel like we’re part of the same team working towards a common goal. We are confident that this partnership will help us achieve our growth plans, scale our business and enhance the overall customer experience.” 

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “RentoMojo’s remarkable strides in the rental industry make this partnership truly exciting. Together, we aim to create seamless experiences for their customers as they embark on an exponential growth phase. Through CleverTap’s platform, RentoMojo achieved a 37% boost in reachability compared to competition after a rigorous Proof of Concept (POC) that Rentomojo undertook. We’re thrilled to support RentoMojo with our innovative solutions, and their choice to leverage CleverTap’s platform underscores our commitment to delivering superior service and customer experiences.”

About RentoMojo
Brand Story
Rentomojo was born from a deep desire to transform lifestyles. We saw the struggle of urban living and set out to create a solution that brings ease and joy. We envisioned a world where people could embrace change without the burden of ownership. Rentomojo is not just a service; it’s a movement towards sustainable and minimalistic living, enabling you to create a home that evolves with you. We offer a promise of quality, convenience, and freedom, making each day better than the last.

Brand Overview
Rentomojo – India’s largest rental solution provider for furniture and appliances proudly boasts of a 4.5-star rating on the Google Play Store and over 4.5 lakh + loyal customers. Backed by leading investors like Accel Partners and Chiratae Ventures, we continue to provide flexible rental solutions for furniture, appliances and electronics, emphasizing convenience, affordability, and quality for urban young professionals. At Rentomojo, we offer more than just rental services—we open up a world of possibilities. With our guaranteed quality and swift service, you can bid farewell to the hassles of buying and embrace the convenience of renting. Welcome to a smarter, hassle-free way of living!

For more Information visit : www.rentomojo.com
LinkedIn: https://www.linkedin.com/company/rentomojo/

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

Startup ecosystem in Southeast Asia and India show signs of maturity – Profitability and customer-centricity take centre stage: HubSpot Study

HubSpot, the customer platform for scaling businesses, today announced the findings of a study conducted by Milieu Insight that explored the trends and innovations shaping the startup landscape in Southeast Asia and India.

Despite current global economic headwinds and private funding in the region declining to its lowest levels in six years, the startup ecosystem in Southeast Asia and India remains resilient, demonstrating significant signs of maturity. HubSpot’s new report reveals that on average, about half (53%) of startups across the region found it easier to grow their businesses in the past year compared to previous years. Notably, startups recognise the need to balance growth and profitability, with the majority of regional startups agreeing that a clear path to profitability (98%) has become more important in the last year as compared to the years prior.

This resilience is characterised by an interesting dichotomy: while geographical expansion presents challenges, with 23% of startups finding it harder to enter new markets, customer acquisition and retention have become more manageable. Although 18% mentioned that acquiring customers has become more challenging, more than half (55%) of startups report improvements in customer acquisition and retention. Increased competition (31%), stricter customer demands (31%), and access to capital (29%) were cited as the key challenges to customer acquisition among those who mentioned acquiring customers have gotten harder.

Laurence Butler, Global Senior Director, HubSpot for Startups, commented: “These signs of growing resilience are a testament to the region’s entrepreneurial spirit and adaptability. While digital transformation has been a focus among the region’s SMBs in recent years, the digital-first nature of modern startups empowers them to swiftly adapt to volatile market conditions by leveraging data analytics and foundational technologies such as CRM platforms. Most startups now recognise the critical importance of having a clear path to profitability, marking a shift towards focusing on core markets and building robust customer relationships, which are crucial for long-term sustainability.”

Potential for technology-augmented growth

The survey findings also revealed that startups in the region have built a robust foundation of technology and are leveraging their tech stack to collect, structure, and analyse customer data to drive business growth.

Almost all (99%) startups say they are using at least one CRM tool and eight in ten (81%) startups are satisfied with their tech stack. CRM platforms consolidate customer data from multiple sources, creating a single source of truth that enables brands to accurately track and measure the impact or effectiveness of their customer engagement efforts.

Consequently, 71% of startups surveyed perceive that they have an adequate amount of data at their disposal to identify new opportunities for business growth. The collective use of data and technology is not only helping drive innovation and build better customer relationships, but may have also contributed to the enhanced resilience and adaptability of startups in the backdrop of a persisting global funding winter.

The report also uncovered a disparity between countries surveyed. More than a third of startups (38%) in the Philippines reported a lack of sufficient data on their business prospects and the customer journey. Only 58% of startups in the Philippines indicated satisfaction with their tech stack, the lowest among all countries surveyed. This could have contributed to local startups’ inability to collect the right data for better decision-making and also their growth prospects. Nearly half (48%) expressed that it is more difficult than before to grow their companies, almost double the regional average of 25%.

Amid ongoing economic uncertainties, the findings collectively suggest that the most successful startups will be those that adopt the relevant technologies to collect and leverage customer data, boosting their growth or expansion prospects.

AI is on the rise but talent is still in short supply

The emergence of artificial intelligence (AI) is fundamentally transforming the startup landscape in Southeast Asia and India. AI is increasingly seen as a pivotal element in the future strategies of companies, automating repetitive tasks and creating new roles that demand advanced skill sets. However, this technological advancement comes with its own set of challenges, particularly in the area of talent acquisition.

Startups are struggling to fill key positions, with marketing (46%), customer success (40%), as well as sales and business development (38%) roles being the most difficult to hire for among go-to-market positions. For non-go-to-market positions, AI and machine learning engineers top the list of hardest-to-hire roles (35%), followed closely by experts in data analytics (33%), product management, (33%) and industry-specific specialists (33%). Software engineers also remain in high demand (32%).

Cost and experience are identified as the primary shortcomings in the current talent pool across the region. Other challenges include a lack of soft skills among candidates and mismatch of expectations regarding remote and hybrid working arrangements.

The talent landscape varies across different countries:

  • In Singapore, the lack of diversity in the talent pool (41%) and the shortage of specialised technical skills (37%) are significant challenges, alongside cost (37%).
  • In India, limited experience in startup environments (49%), expectations misalignment regarding remote/hybrid work (49%), a general shortage of talent (48%), lack of soft skills (47%), and high turnover rates (41%) are prevalent issues, with cost being a major factor (50%).
  • Indonesia mirrors many of India’s trends, although the challenges related to soft skills, remote/hybrid working expectations, and turnover rates are less pronounced.

With the talent shortage showing no signs of easing, startups must rethink their talent strategies to overcome these hurdles. Solutions could include investing in upskilling and reskilling employees by tapping government-led talent initiatives such as Singapore’s SkillsFuture programme, leveraging remote work to access a broader talent pool, and fostering a culture that values diversity and continuous learning.

Future outlook: The role of AI in driving growth

The majority of startups across the region (98%) agree that AI is important in their future strategy, particularly among those in India and Indonesia. 73% of respondents in India and 63% in Indonesia strongly agreed with this statement, the highest sentiments registered among all countries surveyed.

Leveraging AI offers several key opportunities for startups:

  • Accelerating Time to Market: 32% of startups see AI as a way to bring products to market faster.
  • Enhancing Product Delivery: 30% believe AI can help in delivering products more quickly.
  • Competing with Larger Competitors: 30% view AI as a tool to level the playing field against bigger competitors and incumbents.

“Today, AI is viewed as the single largest economic opportunity since the start of the internet, and data is the currency of AI,” explained Butler. “Residing in some of the world’s fastest growing digital economies, digital-native startups in the region are well-positioned to tap on their established tech infrastructure and quality data that form the basis for effective AI solutions. By leveraging AI, startups can quickly identify gaps in their business models, better anticipate customer needs, and improve their overall ability to deliver highly personalised customer experiences.”

These findings were based on responses from 600 startup founders and decision-makers across Singapore, Indonesia, the Philippines and India to understand their biggest challenges and opportunities for growth conducted from February to March 2024.

Learn more about the startup pulse report at https://hubs.la/Q02zzr3s0. For more insights like this and helpful tips for founders, we invite you to join HubSpot for Startups. Get a library of free resources, access to top investors, and a place to meet other passionate founders — plus exclusive discounts on AI-powered growth tools. Learn more here: hubspot.com/startups

About HubSpot

HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connections for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, a connected ecosystem, and a team of over 7,600 employees. With over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy, that has helped over 459,000 professionals. Today, over 216,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 135 countries use HubSpot to attract, engage, and delight customers. Learn more at www.hubspot.com.

Press contact:
Yanchang Tan
E: yanchangtan@slingstone.com 

Perfios Technology Solutions Titled Indonesia Winner of Zurich Innovation Championship for Health Claims Analytics Solution

Perfios was honored for its innovative solution, Perfios Acclaim, at a ceremony hosted by Zurich Asuransi Indonesia in Jakarta on April 30, 2024. Distinguished attendees included Benny Jioe (Head of Digital Transformation, Zurich), Daniel Susanto (Digital Project Manager, Zurich), Amitabh Singh (Chief Business Officer, APAC & EMEA), and Mahendra Ramaiyyah (Director, Insurance Business Acquisition, APAC).

The Zurich Innovation Championship

The Zurich Innovation Championship is a global competition conducted by Zurich Insurance, one of the world’s largest insurers with a significant presence in over 215 countries. This annual event seeks startups that not only aim for profitability but also strive to make a substantial social impact. The championship emphasizes creating new value propositions and delivering innovative services beyond mere product distribution. By winning this prestigious competition, Perfios has established itself as a key player in shaping the insurance industry through impactful solutions.

Criteria and Qualifications for the Award

The selection process for the Zurich Innovation Championship is rigorous and globally oriented, focusing on companies that demonstrate a dual purpose: profitability and social betterment. Participants are evaluated on their ability to address significant industry issues with innovative solutions that have the potential to revolutionize market practices.

Significance of the Award

Benny Jio, Head of Digital Transformation, Zurich Asuransi Indonesia presents the award to Amitabh Singh, Chief Business Officer, EMEA & APAC Insurance, Perfios

The significance of winning the Zurich Innovation Championship cannot be understated. It underscores Perfios’ role as a transformative force in the insurance sector, particularly in combating claims fraud, which is a major contributor to the inflation of insurance premiums globally.

What Sets Perfios Apart

Founded in 2019, Perfios Technology Solutions Sdn Bhd has rapidly expanded throughout the Southeast Asia region. Supported by top-tier investors like Bessemer Venture Partners, Warburg Pincus, Kedaara Capital, and Ontario Teacher’s Venture Growth, Perfios recently raised $80 million in its latest funding round. Their clientele includes leading global banks and insurers who rely on Perfios for seamless digital transformations.

Supporting Quote

Amitabh, Chief Business Officer, Perfios Insurance International stated: “We are honored to receive this recognition from Zurich Asuransi Indonesia. Perfios Acclaim embodies our vision to provide insurers with cutting-edge technology that simplifies their operations and protects against fraud.”

Future Goals

Winning the Zurich Innovation Championship aligns perfectly with Perfios’ mission to empower insurers with innovative, reliable technology. Perfios Acclaim aims to expand its impact across Asia and further solidify its presence as a leader in the insurance technology space.

About Perfios Acclaim

Perfios Acclaim tackles the pressing challenge of claims leakages in health insurance, which cost the industry up to $28 billion annually due to fraudulent or ineligible claims. Traditional methods fall short, as human assessors struggle to correlate data across extensive documents to detect fraud. Perfios Acclaim integrates claims digitization and fraud detection into a unified solution, enabling Straight Through Processing (STP) and automatic adjudication. This reduces processing times from over a week to just 30 minutes and has saved up to 5% in claims payouts in regions like Vietnam, Malaysia, and Indonesia. For more information, visit https://perfios.ai/acclaim/. 

This press release can also be viewed at Marketing in Asia (https://shorturl.at/eGWLs).

Media contact:
Komaldeep Kaur Dhir
Marketing in Asia
komal@mianext.com 

REDEX to be an exclusive partner to TNBX in Malaysia to support the Malaysia Green Attribute Trading System (mGATS) platform

REDEX will be an exclusive partner to TNBX to support the development of the Malaysia Green Attribute Trading System (mGATS) into the country’s preeminent digital trading platform for Malaysia Renewable Energy Certificates (mREC). The upgraded platform will provide a new avenue for businesses to conveniently pursue their renewable energy commitments and accelerate the nation’s pursuit of a sustainable energy future.

Launched five years ago as an information hub on RECs, the revamped mGATS will leverage REDEX’s innovative technological solutions to facilitate live trading and auctions while providing users with price transparency for mRECs acquisition.

REDEX Founder and CEO Kang Jen Wee said, “REDEX is honoured to be chosen by TNBX as a partner for the development of mGATS into a premier digital trading platform for the Malaysian market. We are excited to be part of the country’s journey to create a sustainable future for current and future generations.

“This collaboration also deepens our presence in Malaysia and highlights our innovative technological solutions to the wider REC industry. It also paves the way for deploying such similar proven solutions in other countries. Utilising our expertise and experience, REDEX will work closely with TNBX to enable more renewable electricity certification in Malaysia.”

A wholly-owned subsidiary of Malaysia’s leading utility company Tenaga Nasional Berhad (TNB), TNBX is the premier one-stop mREC solutions provider for Malaysian consumers and businesses. 

TNBX Managing Director, Ir. Mohd Razif Abd Halim said, “The revamped mGATS is a significant step forward in Malaysia’s journey towards low carbon energy future. In line with the National Energy Transition Roadmap (NETR), this initiative will promote renewable energy and bolster the country’s ambition to achieve net zero carbon emissions by 2050.

“We are pleased to have REDEX, an experienced REC solution provider as our exclusive partner and we look forward to working with REDEX to develop a world-class platform for Malaysian corporate and industrial entities to use. TNBX will continue to provide practical and user-friendly renewable energy solutions for our valued customers and the Malaysian market. mGATS is now open for account registration at www.mgats.com.my. Do contact TNBX for more information on acquiring your mREC in Malaysia.”

About REDEX

REDEX provides innovative technological solutions that enable companies to adopt renewable energy with ease. Headquartered in Singapore, REDEX developed and operates Asia’s leading trading platform for Renewable Energy Certificates (RECs). We offer a one-stop ecosystem for RECs, supporting clients through the full REC lifecycle – asset registration, verification, marketplace and retirement.

Committed to accelerate the global transition towards clean, green and renewable energy, REDEX won the 2023 Emerging Enterprise Sustainability Award in Singapore.

Discover more at www.redex.eco.

About TNBX Sdn Bhd

TNBX is a wholly-owned subsidiary of TNB that focuses on ‘beyond the meter’ solutions. TNBX aims to provide more value propositions to customers through smart and innovative solutions especially in Renewable Energy (RE) and Energy Efficiency (EE). This is done through providing a one-stop center solution to the customers and nation such as Supply Agreement – Renewable Energy (SARE), Malaysia Renewable Energy Certificate (mREC), and EV charging platform.

For media queries, please contact:
Lin Daoyi
Manager, Public Affairs and Communications
Tel: +65 98508979
Email: daoyi.lin@redex.eco

CleverTap’s 2024 Market Research Report Unveils that Brands Implementing Higher AI Adoption See 4x Boost in Conversions

CleverTap, the all-in-one engagement platform, today released its market research report on “The AI Edge in Customer Engagement”. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value. 

The research conducted by CleverTap highlights insights from analyzing 42 global brands, running campaigns for millions of customers across more than 50 countries. The research participants included a broad spectrum of professionals, from technical specialists in AI to marketing strategists, including profiles like VPs, CMOs, Data Science leads, Product Managers, and Marketers.

The research study serves as a guide for brands navigating the implementation of AI. Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. This will involve brands needing to shift from using AI for operational efficiency to leveraging it for personalization, experimentation, and ultimately, strategic planning and decision-making.

CleverTap has found that in the customer engagement domain:

  • 54% respondents achieved faster content generation and campaign rollout with AI 
  • 82% of respondents have experienced increased operational efficiency with AI by streamlining workflows and automating content generation
  • 64% of respondents have used AI to build personalized experiences and content resonating with individual preferences at scale with real-time experimentation for optimal engagement
  • 39% of respondents leveraged AI for automated decision-making and taking more informed decisions by analyzing large volumes of data, predicting outcomes and strategizing for the next best action

In terms of adoption of AI by teams within a brand:

  • 71.4% of respondents highlight that AI capabilities are most extensively utilized by content teams, underscoring the pivotal role AI plays in content generation 
  • Followed by growth marketing teams at 57.1% indicating a robust application of AI in strategizing and expanding marketing efforts. Central marketing and product teams also integrate AI into their operations, although to a lesser extent

CleverTap found that brands today miss out on 4x higher conversions and improved business value due to inefficient AI adoption. CleverTap also assessed the impact of adoption of Clever.AI, CleverTap’s AI engine in brands by classifying these into three levels based on their AI-driven use cases in customer engagement.

The research study categorizes brands based on the value they have realized through three distinct levels of AI adoption. These classifications are determined by their use of Clever.AI’s capabilities in driving operational efficiency, enhancing personalization and experimentation at scale, and automating decision-making. 

  • In Level 1, 89% respondents observed operational efficiency as the primary benefit when utilizing Clever.AI’s capabilities
  • In Level 2, 90% of respondents observed scalability of personalization and experimentation as their top gain from Clever.AI’s capabilities
  • In Level 3, around 67% of participants in this category selected AI-automated decision making as their foremost benefit from integrating Clever.AI

The report further looked at the impact of AI on conversion rates and on business value. For more information, download the report here. 

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap, said, “AI is the catalyst reshaping every facet of today’s brands – from optimizing operations and enriching customer engagement to revolutionizing decision-making. The insights highlighted in our 2024 market research report offers a great strategic approach for brands at the initial stages of AI adoption should aim to progress gaining maturity and achieve significant improvements in conversion rates and business value. After all, AI in customer engagement or in a tech stack is no longer just an enhancement, but a necessity for a competitive advantage while addressing evolving customer expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 

Five Tips to build Personalised Engagement with your Customers

In today’s fast moving digital environment and with ecommerce becoming more popular, shoppers now expect a faster, easier and more intuitive online experience. A recent report by Klarna found that 57% of Gen Z and Millennials reported that they want an even more personalised shopping experience.

In a crowded digital economy with busy online markets, customer personalisation can help to make a big difference and help businesses stay more connected with their customers and help to stand out amongst their competitors.

Personalisation can be used to the advantage of small business owners as they have greater flexibility to understand their customers’ needs and provide a more personalised approach to their digital experiences. By listening to customers and learning from them, small business owners can position their business in a way that exceeds customer expectations while reflecting positively on the business and help drive future growth.

Learning how to use personalization is key because it can prevent audiences from seeing and receiving content that is irrelevant to them. It makes it so customers only see messages they can find useful, interesting or engaging, which is helpful for both shoppers and businesses. Personalization isn’t just a sales driver; it’s a customer experience enhancer.

While personalization can be as simple as using a reader’s first name in an email, there are a variety of ways to personalize content for your audience. Here are some tips to help stay engaged with your customers through increased personalization.

Ask your customers directly

Engage with customers directly through feedback mechanisms, to help foster a sense of involvement and engagement with the business, as well as helping to ensure that their voices are heard. This could include, engaging with customers on social media channels, sharing feedback based on their comments and by including issues they said they care about in a blog article on how your business can provide solutions to issues they are raising.

Listen to your customers

The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage by listening to customer feedback and keep an eye on customer behaviour changes and audience interests. Small businesses can use empathy to build relationships with their customers which can lead to heightened loyalty.

3. Personalize your content

Some ways to consider to personalize your content could include: greet the customer `by name in an email or on the home page of the website; show a list of suggested items that a customer might want to consider based on items they have purchased before; send email to customers sharing new updates to your business and your online presence; use email marketing to alert a customer when there is a special promotion or discount offer; use a personalized subject line in email communications; or remind a customer about an item they might have looked at but decided not to buy at that time.  By using personalization, a business can effectively break through the noise in the inbox and connect directly with a reader, whether they are just getting to know your brand or is already a loyal customer. Personalized email marketing consists of a targeted, subject-specific message sent to a relevant segment of your audience list.

4. Thank your customers

It is important to thank your customers for their feedback and consequently show them how it is making an impact. One way to do so is to fold the sentiment into your marketing messages. For instance, saying “back by popular demand” can be a simple and effective way to communicate to customers that a business is listening and taking action.  Small business owners can include gestures of thanks such as individual thank you notes which can help small business owners connect with their customers on a deeper level. Another way to say thank you is to share special offers and discounts for customers during holiday shopping periods, and other opportunities that seem natural for your business.

Look for inspiration

And finally, if you see a business that is great at connecting with its customers online, learn from them, draw inspiration and then find ways to incorporate these learnings into your own, authentic strategies. Identify where your target audience is spending their time, including on social media channels. You can get inspiration from seeing what your audience is doing online and what your competitors are doing well.

Our message to entrepreneurs is that a little bit of customer personalisation can take you far. By using personalization, you are effectively breaking through the noise in the inbox and connecting directly with your reader, whether they are just getting to know your brand or already  a loyal customer. Think about what would help the customer and improve their experience. Then, design personalization strategies around those goals. Small businesses have the human touch that helps to connect us all.

For more information on how GoDaddy Website Builder can help your small business stay connected with customers, visit: GoDaddy Domain Names, Websites, Hosting & Online Marketing Tools

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7.  To learn more about the company, visit www.godaddy.com.

Issued on behalf of GoDaddy.
For more information, contact:
Fekra Communications
info@fekracomms.com

CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

Clever.AI will help brands achieve 66% higher conversion rates and 35% boost in operational efficiency

CleverTap, one of the leading all-in-one customer engagement and retention platforms, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalized experiences efficiently that resonate with them, ultimately maximizing customer lifetime value. 

Clever.AI is built on the foundation of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to transform the way brands engage with customers and make customer interactions more intelligent, and efficient.

Clever.AI enables brands to become:

  • Insightful: With Predictive AI capabilities, it forecasts precise business outcomes, helping brands to anticipate customer needs. Clever.AI’s insights are powered by CleverTap’s proprietary TesseractDB™ which ensures data granularity with an extended lookback period, making predictions more accurate, and enabling brands to make informed decisions, resulting in improved marketing ROI
  • Empathetic: Taking GenAI forward, Clever.AI merges creativity with emotional intelligence, crafting content that resonates on a human level. This empathetic approach helps brands drive higher conversions and engages customers with hyper-personalized experiences
  • Actionable: Leveraging Prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify the optimal engagement strategies in real-time

Peter Takacs, Digital Product Manager, Burger King said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.”

With Clever.AI, brands have already experienced a boost in conversion with significantly higher operational efficiency. They witnessed a 66 percent increase in conversion rates, 35% boost in operational efficiency and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as  purchases, and average order values (AOVs). Moreover, Clever.AI enhanced operational efficiency by simplifying campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns. 

CleverTap will unveil its new AI capabilities through its Spring Release ‘24 event slated from 6th May to 9th May, through a series of thought-provoking sessions on how AI can make campaigns more intelligent, efficient, and engaging for brands.

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 

Six Tips for building a website that really works for your business

In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online. According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.

With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.

GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.

1. Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it. It is a good idea to be very clear on the front page of your website on what your business offers. For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.

2. Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.

3. Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.

4. Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for.  Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.

5. Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.

6. Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business.  You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.

For more information on how GoDaddy can help your small business get started online: https://www.godaddy.com/en-ph

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7.  To learn more about the company, visit www.godaddy.com.

Issued on behalf of GoDaddy.
For more information, contact:
Fekra Communications
info@fekracomms.com

CleverTap bags ten prestigious awards at the 2024 Stevie Awards

CleverTap, the all-in-one engagement platform, bags ten prestigious awards at the 2024 Stevie Awards, the world’s premier business awards platform. The company received global recognition winning several awards along with its customers, for various innovative campaigns with Ooredoo Group, SonyLIV, Decathlon, and The Times of India. The company also won several awards for technology and product innovation and for building a strategic partner approach to customer service. 

The Stevie Awards are widely considered to be the world’s premier awards for achievement in business, conferring recognition for achievement in programs for 22 years. CleverTap wins big at the Global 18th Annual Sales and Customer Service awards held at the Bellagio, Las Vegas, and 11th Annual Stevie Asia-Pacific Awards for excellence in technology development, building solutions for businesses, and creating a holistic approach to customer service from onboarding to support to success.

The Stevie Awards for Sales & Customer Service are open to all organizations worldwide, and recognize the achievements of sales, customer service, and professionals.

Stevie recognized organizations across the globe and this year witnessed more than 2,300 nominations for Stevie Sales & Customer Service Awards and over 1,000 nominations from organizations across the Asia-Pacific region in categories such as Excellence in Innovation in Products & Services, Innovative Management, and Innovation in Corporate Websites, among many others.

The awards that CleverTap won this year include: 

CleverTap winning together with customers:

  • Ooredoo and CleverTap win gold for innovation in business information apps, for revolutionizing app engagement with a holistic approach to customer engagement
  • The Times of India and CleverTap win gold for innovation in general information apps, for pioneering AI-powered personalization behind the news headlines
  • SonyLIV and CleverTap win bronze for innovation in entertainment apps, for revolutionizing real-time sports entertainment for the 19th asian games campaign
  • Decathlon and CleverTap win bronze for innovation in shopping or e-commerce apps, for revolutionizing retail by crafting advanced personalized shopping experiences

Product Innovation Awards: 

  • CleverTap bags gold for innovation in business-to-business products & services as the all-in-one pioneer in customer engagement and retention solutions for businesses 
  • CleverTap wins silver for its achievement in product innovation category, for revolutionizing customer engagement with innovative solutions
  • CleverTap bags silver for innovation in technology development

Customer Service Awards: 

  • CleverTap wins gold for being a strategic partner in growth through customer-centric service innovation for its customers and gets recognised for innovation in customer service management, planning & practice category
  • CleverTap bags silver in best customer engagement initiative category for building a holistic approach to customer engagement, from onboarding, support to success
  • CleverTap wins silver for revolutionizing customer experience becoming a strategic partner in the customer journey in achievement in customer experience category

Gold, Silver and Bronze Stevie Award winners were determined by a rigorous process of evaluation with the average scores of more than 100 distinguished industry practitioners in February and March.

“The 11th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organizations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.”

“We are honored to have bagged multiple awards at the 2024 Stevie Awards. Stevie 2024 is special for us as we have received multiple recognitions across various domains, including our products, customer service, and collaborations with customers while innovating solutions for each industry. It is a testament to our relentless pursuit of helping our customers achieve their business goals by maximizing customer lifetime value,” said Sidharth Malik, CEO, CleverTap. He further added, “This recognition underscores the importance of being a strategic partner to customers and understanding each customer’s unique priorities and delivering measurable outcomes. These award wins are as much for our fellow CTzens as they are for our customers. It is the dedication and efforts of teams across functions that has helped us do the award-winning work. The Stevie wins will further motivate us to continue innovating and exceeding expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About the Stevie® Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business,. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com .

Sponsors and partners of the 2024 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 

Navan AI launches niia.ai, a generative AI-driven platform for the apparel & fashion industry

Navan AI(https://navan.ai), a generative AI and computer vision solutions company headquartered in Singapore, is pleased to announce the commercial launch of its FashionTech platform niia.ai (https://niia.ai) after a successful months-long trial run with a selection of fashion brands in Singapore and India.


Using the power of generative AI, niia.ai delivers significant time and cost savings to apparel designers, while complementing their creativity and enabling them to explore and experiment with various options. A typical 10-step process from ideation to market that can take weeks can now be executed in half the number of steps, in a matter of hours.

With niia.ai, designers will be able to create design variations or entirely new designs by simply describing their ideas. The visualization feature lets them get a 360-degree view of the product, “try out” the design on AI-generated fashion models and generate photoshoot-quality images. Eliminating the need to sample a design by actually printing it on a piece of cloth not only saves money, but also more importantly cuts waste and makes apparel design more sustainable.

“We are excited to roll out niia.ai for anyone involved in apparel and fashion design, from individual and boutique designers to large apparel brands. No longer do designers have to feel constrained by time and money to see their design ideas take shape,” said Santosh Rout, Founder and CEO of Navan AI. “With our low-cost SaaS-model pricing, niia.ai is transformative and democratizes apparel design, empowering fashion designers to give flight to their creativity with speed, efficiency and cost-effectiveness.”

“A couple of years ago, the Singapore Fashion Council had envisioned Singapore as a hub for the Asian fashion industry. The emphasis was on technological innovation and sustainability, thereby differentiating itself from other cities renowned as ‘fashion centres’. I am optimistic and confident that niia.ai can play an important role in placing Singapore on the global fashion design map.”

Apparel designers can enroll for a free trial or opt for one of the paid subscription plans to avail of the full power of the AI-driven FashionTech platform – https://niia.ai

About Navan AI

Headquartered in Singapore, Navan AI (https://navan.ai) is a generative AI and computer vision solutions company, founded by technology entrepreneur Santosh Rout, an alumnus of the prestigious Indian Institute of Technology, Kanpur. Navan AI is committed to helping businesses leverage the transformative power of AI and computer vision to achieve exponential gains in their operations. Its solutions serve clients across diverse industries including manufacturing, healthcare, and retail, to name a few. The company’s flagship SaaS-product for the fashion industry, niia.ai, seeks to make apparel designing and marketing fast, cost-effective, and sustainable.

Media contact
Mr.Santosh Rout,
Founder & CEO, Navan AI
Tel: +65 8608 9171
E-mail: connect@navan.ai