Mid-year is often a good time to review the status of your business and consider making changes to help your business grow during the second half of the year. It is also an opportunity to assess the level of support your business is getting from digital solution tools, what is available in the market, and what to consider helping propel your business and customer engagement.
While enterprise businesses may have large technology budgets and can assemble a team of specialists, it can be different for small and microbusiness owners. They grapple with a variety of unique challenges running their business to compete in crowded marketplaces, yet this is starting to change.Generative AI (AI) has taken significant strides over the past year and introducing new tools and strategies does not have to become a major investment or require expertise. With AI by your side, it’s use can help create a marketing strategy to not only stand out, but also help to drive increased engagement and fuel growth. With the increasing use of AI tools, Generative AI is on a path to become the next equalizer for small businesses.Putting AI to work for content creationAI becomes a companion in crafting both creative and easy to use content calendars. With AI tools, it can be easy to determine which themes and topics will resonate with desired audiences. From there, content can be created to be distributed across channels, establishing deeper connections with customers while boosting an online presence.Generative AI steps in to assist in crafting content that captures attention and keeps readers engaged. It provides suggestions and enhancements to existing content and suggests professional images giving small businesses an edge in refining their messaging. And it saves time by tailoring integrated content across various channels. AI’s ability to tweak copy based on real-time feedback and analytics, can also help to fine-tune a rich content strategy delivering strong results.Unveiling the benefits for targeted marketingAI tools can also be used to delve deeper into competitor research. Using sophisticated algorithms and data, AI tools can swiftly gather information on competitors’ activity. And that is not all – AI can also serve up invaluable customer insights by analysing data from various sources. By discerning customer preferences, behaviours, and demographics, small businesses can more precisely pinpoint the right audience for their products and services. Once locked onto the right targets, AI helps discover the most effective channels to reach potential customers, helping to ensure marketing efforts are reaching the right audiences.Evaluate, Adjust, and ShineAI powered tools are not just here to make businesses look good, they excel at measuring customer performance. By tracking metrics like website engagement rates, conversion rates and customer satisfaction, AI provides insights into what is working and what needs a tweak. This allows small businesses to gauge the effectiveness of marketing campaigns and make informed decisions for improvement.With access to this variety of insights, along with knowledge of their own business plans, businesses can take advantage of the benefits of using AI tools to streamline processes, consider new ideas and gain customer insights. Working along with human intervention, these insights can be essential to refine the outcomes. Knowing the business well can add the human evaluation element to the AI produced insights, which presents a more well-rounded view when considering opportunities for improvement.With business owners using AI responsibly, the use of AI tools can be a significant technology enhancement for small businesses looking to go up against their competition and successfully grow their business. With these tools easily available to small business owners and entrepreneurs, AI offers the ability to both save time and money while elevating brand presence and resonating with target audiences more effectively than ever before.For more information getting started with AI:AI guide for web design — How to create a website with AIAI logo design — A hands-on guideFind out more about how GoDaddy can help your businessAbout GoDaddyGoDaddy helps millions of entrepreneurs around the world start, grow and expand their businesses. People turn to GoDaddy to name their idea, create a professional Web site, attract customers, sell their products and services, and accept online payments. GoDaddy’s easy-to-use tools help micro-entrepreneurs manage everything in one place, and its experts are available to provide 24/7 assistance. For more information about the company, visit www.GoDaddy.com.Issued on behalf of GoDaddy. For more information, contact:Fekra Communicationsinfo@fekracomms.com

Catamaran will use Eton Solutions’ AtlasFive® platform to streamline its investment portfolio management and enhance operational planning, reporting and compliance. Eton Solutions has developed a highly sophisticated ERP platform, AtlasFive®, a fully integrated, secure cloud-native AI-driven software tailored to meet the complex needs of family offices, currently managing over $781 billion for 665 families worldwide. Over 11.5 million transactions are processed annually with 92,000 entities on this platform. The platform integrates all operational facets of a family office into a cohesive solution, emphasising efficiency and operating leverage.Eton Solutions is also planning to set up a presence in GIFT City, Gujarat, in the near future to support the growth of its services provided to clients globally. This new Technology Center is a key milestone for the company’s expansion strategy and will serve as a hub for Eton Solutions’ operations in the country, allowing it to leverage the unique advantages of GIFT City’s world-class infrastructure and regulatory environment.”We chose AtlasFive® for its proven ability to streamline investment management across multiple asset classes and to support our growth objectives.” said Deepak Padaki, President of Catamaran. “The platform’s sophisticated workflow automation capabilities will help integrate back-office operations with portfolio management, allowing us to be more productive in our investment activities.”Satyen Patel, Executive Chairman of Eton Solutions, said, “The emergence of India as a financial powerhouse with the 3rd largest concentration of billionaires in the world after China and the USA, fits squarely with Eton Solutions’ international expansion plans. India is a critical market within our global growth strategy, and we are bullish about the opportunities in this geography, and about servicing the diaspora internationally from India. The fact that we are gearing up to open our next Technology Center in GIFT City very soon is a testimony to our commitment.”Satyen added, “We are thrilled to have Catamaran as the first among what we are confident of, will be many marquee customers in India. Our partnership with Catamaran highlights the power and versatility of AtlasFive®. We are confident that our platform will empower Catamaran to achieve its ambitious growth targets while upholding the highest standards of corporate governance.”The availability of advanced platforms such as AtlasFive® in India will be transformative for the Indian family office landscape, making India a more attractive investment destination for family offices globally. Eton Solutions’ vision to address the complex needs of ultra-high-net-worth families is bolstered by a belief that a holistic, integrated platform with support from a team of skilled experts with domain knowledge in the family-office space, can enable single-family offices, multi-family offices, and professional services firms to reimagine the value they can provide to their clients.About Eton Solutions:Eton Solutions is an ERP software product (AtlasFive®) and services company founded to handle the complexities of servicing ultra-high-net-worth families globally. The company is based in the United States, in Research Triangle Park, NC. with its international headquarters in Singapore focused on serving markets outside of the Americas. Created by family office leaders, Eton Solutions’ flagship product is AtlasFive®, managing over US$781 billion on our integrated platform that holistically aggregates and manages all your liquid and alternative investment assets and office’s data, reporting and workflow processes. With one source of truth, Eton Solutions leads family offices into the future by maximising efficiency and minimising errors and risk. Eton Solutions has experienced a CAGR of over 100% since its inception.Visit:



