Category: Broadcast

FILMART Online and new EntertainmentPulse open today

Leading film and TV talents chart way forward for industry

Organised by the Hong Kong Trade Development Council (HKTDC), FILMART Online opens today along with the first edition of EntertainmentPulse. The four-day virtual events bring together more than 740 exhibitors and some 8,000 industry talents, who are releasing and promoting more than 2,300 of their latest film and TV productions.

FILMART Online and the first edition of EntertainmentPulse opened today. The four-day virtual events have brought together more than 740 exhibitors and some 8,000 industry talents, who are releasing and promoting 2,300 of their latest film and TV productions.
Jessica Kam-Engle, Head of Content & Development at the Walt Disney Company in Asia-Pacific, shared how Disney+ collaborates with content creators to bring Asia-Pacific productions to global audiences.

Global production talents light up FILMART Online
The 2022 edition of FILMART Online has once again received enthusiastic support from production companies both local and international. Exhibitors from Hong Kong include Edko Films, Emperor Motion Pictures, Entertaining Power, Golden Network, Golden Scene, Golden Sun Films Distribution, Mandarin Motion Pictures, Media Asia Distribution, Mega-Vision Project Workshop, Mei Ah Entertainment Group, One Cool Film Production, Sil-Metropole Organisation, Universe Films Distribution, TVBI and PCCW.

More than 240 production companies from Mainland China are included in the stellar line-up of exhibitors, including China International TV Corporation (CITVC), iQIYI, Youku, Bilibili, Tencent, China Huace Film & TV, Daylight Entertainment, Artop International, Shanghai Youhug Media, Fantawild Animation, Midnight Blur Films, Hangzhou Ix Media, Perfect World Pictures and Hengdian Entertainment. The entertainment fair also features pavilions from Beijing, Shanghai, Chongqing, Guangdong, Zhejiang, Jiangsu, Shaanxi, Hangzhou, Ningbo, Changsha, Xiamen, Taiwan, the European Union, Japan, Korea, the Philippines, Thailand, the United States and many more.

One-stop platform for business searching and matchmaking
Exhibitors can showcase their productions and company information on their own dedicated pages on the FILMART Online platform. Supported by big data and artificial intelligence, the one-stop sourcing platform allows buyers to search efficiently for productions in their field of interest. The organiser will also arrange online business matching for buyers and provide a list of recommended exhibitors tailored to their needs, with the aim of promoting trade and collaboration within the industry. Using the platform’s built-in video conferencing and messaging functions, buyers are able to establish connections with potential partners from across the globe.

Debut EntertainmentPulse covers diverse topics
Running in tandem with FILMART Online, the debut EntertainmentPulse presents a series of seminars that will showcase the latest developments in the Hong Kong film and TV industry under the new normal, benefitting industry practitioners from home and abroad. On the first day of the fair, representatives from the Walt Disney Company, Huace Group and NHK Enterprise, Inc, along with Hong Kong actor and film producer Gordon Lam, will address a range of issues, including content creation, documentaries and Hong Kong productions.

In this morning’s “Opening New Doors for APAC Storytellers” session, Jessica Kam-Engle, Head of Content & Development for the Walt Disney Company in Asia-Pacific, shared how Disney+ collaborates with content creators to bring Asia-Pacific productions to audiences worldwide. “With almost a hundred years of storytelling experience, Disney will continue to be long-term creative partners to the best and the next generation of content creators in Asia-Pacific,” she said.

Upcoming discussions at the forum will include Takonkiet Viravan, Group CEO of The One Enterprise, dissecting the rise of Thai TV dramas and the creative processes involved; CEO of Digital Domain Daniel Seah guiding participants through recent developments and applications in the field of “virtual humans”; Sebastien Borget, Co-founder and COO of The Sandbox, analysing emerging trends in the metaverse; and Leo Matchett, CEO and Co-Founder of Decentralized Pictures, providing insights into how blockchain is transforming the industry landscape from the perspectives of investment, production, film criticism and more.

In a session titled “Blending in with Audience: Localisation of Scripted TV Formats”, Tommy Lo, Executive Producer and Script Supervisor of TV series Ossan’s Love (Hong Kong version); Yuki Akehi, Director of International Business Development at Nippon TV; and Mother Production Producer Harold Valentin, who participated in the production of popular French comedy Call My Agent, will discuss features and trends in adapted TV series. Meanwhile, in “Digitalising Entertainment Experience with NFTs”, Melody Hildebrandt, Chief Information Security Officer of FOX and President of Blockchain Creative Labs (BCL), will introduce digitised entertainment experiences in the world of non-fungible tokens (NFTs).

The Hong Kong-Asia Film Financing Forum (HAF) is another highlight event of the fair, running from today until 16 March. As the leading financing platform for film production in Asia, HAF strives to create opportunities for business exchanges for industry professionals. The forum will present shortlisted movie projects, with 28 in-development projects (IDP) and 15 work-in-progress projects (WIP). Among the shortlisted projects, 11 of them are based in Hong Kong while 21 up-and-coming directors make their first attempt at directing a feature film. New works by veteran professionals such as Fruit Chan, Stanley Kwan, Tetsuya Mariko, Nonzee Nimibutr, Yang Chao and Yang Heng are also on the list.

FILMART Online and EntertainmentPulse
Date: 14 to 17 March 2022
Websites:
– FILMART Online: https://event.hktdc.com/fair/hkfilmart-en/
– EntertainmentPulse: https://entertainmentpulse.hktdc.com/en
– EntertainmentPulse agenda: https://entertainmentpulse.hktdc.com/en/programme/programme

Photo download: https://bit.ly/3I8B5n3

Media enquiries:
Please contact the HKTDC’s Communications & Public Affairs Department
Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Singapore Court Orders Largest Block of Illegal Streaming Sites in Singapore

The Asia Video Industry Association‘s Coalition Against Piracy (CAP) commends the Singapore High Court for granting an Order to block 30 illegal streaming sites and almost 150 associated domains responsible for the distribution of considerable quantities of illegally streamed content in Singapore.

The Order was obtained by CAP members, BBC Studios, Discovery Communications, LaLiga, the Premier League and TVB International against illegal streaming sites that were offering access to some of the most sought-after content including premium sports, drama and entertainment. The Order covered the greatest number of sites and domains yet sought by CAP members. Under the Order Internet Service Providers must disable access to these illegal sites and their associated domains.

The Order is part of CAP’s ongoing campaign in Singapore and around the region against illegal streaming sites. “Illegal streaming sites are simply illegal,” said CAP’s General Manager, Matthew Cheetham. “Piracy is not a victimless crime and hurts not only content providers but also consumers who can be exposed to viruses and malware when accessing illegal sites, including malware that can access a user’s sensitive data such as banking details.”

The Order comes shortly after the release of a new study commissioned by CAP, “Time to Compromise”. The study showed that a typical user visiting illegal streaming sites could be infected by ransomware, several trojan horses, and other Advanced Persistent Threats (APTs) within 42 seconds on a Windows machine, and 78 seconds for an Android device. The results support the hypothesis that there is a nexus between illegal streaming sites and malware infections, where site operators generate significant revenue from allowing malicious ads to be placed on their sites. Malware authors can in turn gain access to consumer PCs and mobile devices, and all of the data held in storage, including access to banking login details and other sensitive logins.

A study on the online content viewing behaviour in Singapore, commissioned by CAP and conducted by YouGov shows that blocking sites is effective with the percentage of Singaporean consumers accessing illegal streaming sites and using Illicit Streaming Devices (ISDs) dropping in recent years. “Enforcement is key but so is consumer education,” said Cheetham. “This Order carries a dual purpose in not only blocking access to illegal content but also informing consumers that the sites are illegal.”

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:

Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

AVIA Appoints Matthew Cheetham as General Manager of the Coalition Against Piracy

The Asia Video Industry Association has appointed Matthew Cheetham as General Manager of the Coalition Against Piracy (CAP) with immediate effect.

Matthew Cheetham

Over the last four years CAP has made real inroads into the systemic problems of video piracy faced by the broadcast and streaming video industry in Asia Pacific. The blocking of pirate sites is becoming more common in many markets, laws have been introduced to limit access to infringing set-top devices, constructive relationships have been forged with intermediaries to limit access to pirate services and investigations and prosecutions have been effected. And yet the problem remains the single biggest impediment to the growth of the legitimate content creation industry and ecosystem.

As the General Manager of CAP, Cheetham will take over from Aaron Herps and build on the accomplishments achieved by CAP to date, with the aim of creating a stronger and healthier environment in which the video industry can prosper.

Cheetham is a qualified lawyer specializing in intellectual property, more specifically copyright protection, with over 20 years’ experience working in Asia-Pacific (APAC) for some of the largest content producers in the world. Prior to taking up his role at CAP, Cheetham was the Premier League’s Head of Business Affairs, Asia Pacific. In this role, Cheetham opened and headed up the Premier League’s APAC office in Singapore, the Premier League’s first office outside the UK, and oversaw all enforcement, policy and outreach efforts for the Premier League in APAC.

“CAP is critically important to AVIA and the industry as a whole and I am delighted that in Matt we have such a seasoned and experienced executive taking over. Matt will bring his own ideas and energy to the role and I am confident CAP and the industry’s anti-piracy efforts will grow in strength under him,” said Louis Boswell, Chief Executive Officer, AVIA.

Prior to working for the Premier League, Cheetham spent ten years as the Motion Picture Association’s (MPA) Regional Legal Counsel and Assistant Policy Officer for APAC following which he was the Managing Director of the MPA’s New Zealand office, the New Zealand Screen Association (NZSA) that oversaw all enforcement, policy and outreach efforts for MPA member companies in New Zealand.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:

Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Trescon’s World OTT Show Hosted Leaders from the Media and Entertainment Industry to Explore the OTT Transformation in India

The 2nd global edition of World OTT Show concluded on 23 November 2021 hosted over 200 media and entertainment industry leaders and OTT leaders from across India, to discuss and explore the latest trends, solutions, and innovation in content and strategies in the Indian OTT realm.

The event discussed some of the trending topics in the Indian OTT industry, such as the future of OTT India, guidelines and regulations, the advent and consolidation of regional OTT players in India, 5G and connectivity, investments in OTT, content localization and more.

Some of the top speakers who attended the event included:

– Shibasish Sarkar, Chairman and CEO of IMAC, Former Group CEO, Reliance Entertainment
– Sagar Mahagaonkar, Sales Director (APAC), Talkwalker
– Rajendra Turakani, Co-Founder, VP – Engineering, Saranyu Technologies
– Arjun Arora, Sales Director, APAC, Nice People at Work
– Zubin Jimmy Dubash, COO, Shemaroo Entertainment Ltd
– Rachelle Peterson, Global Director, Commercial Distribution, CNN International at Warner Media
– Danna Stern, Managing Director, yes Studios

Key highlights and takeaways from World OTT Show include:

Danna Stern, Managing Director, yes Studios delivered the opening keynote on ‘Turning “hyper-local” shows into global hits’. The hyper-local TV streaming trend has taken off in recent years, with small producers in several countries producing local-language content for their local markets. She also stated, “Entertainment will continue to grow and mature as more services and OTT streaming options for the local market develop. Competition is good for the industry; it should lead to better products and services that meet the needs of consumers”.

The show also featured a panel discussion on the topic ‘AI Strategy: Streamlining Customers Journey’. The speakers on the panel included Rajendra Turakani, VP Engineering & Co-Founder, Saranyu Technologies; Abhayanand Singh, Group CEO, Vistas Media Capital Pte Ltd.; Radhakrishnan Ramachandran, Founder & CEO, Studio Mojo; and moderated by Kalpana Ravi, Bureau Chief, MediaNews4U.

They discussed key topics such as, the pivotal point of the customer journey, the importance of showcasing unique differences in service that makes it indispensable, the new ways to create customer pathways to improve loyalty.

In an interesting fireside chat discussion on the topic ‘Advent and consolidation of regional OTT players in India’ by Shibasish Sarkar, Chairman and CEO of IMAC, Former Group CEO, Reliance Entertainment and Rachelle Peterson, Global Director, Commercial Distribution, CNN International at Warner Media, where the chat revolved around discussing the rise of original content, how do regional platforms benefit from content syndicate deals and what is the change in viewership trends across the OTT industry.

In a panel discussion on the topic “Investing in the advertising medium to connect with customers”, moderated by Karan Taurani, Senior VP, Elara Capital; attended by the experts on the panel that included Rahul Mishra, Head of Marketing, Shemaroo Entertainment Ltd; Arjun Arora, Sales Director (APAC), Nice People at Work; Rinku Sukumar Biswas, CMO, BiggBang Amusement Pvt Ltd; Sagar Mahagaonkar, Sales Director (APAC), Talkwalker; Soumya Vilekar, Co-Founder, Planet Marathi Group.

The panel discussed hyperlocalized advertisements where businesses are investing in streaming platforms providing ad opportunities and personalized content among others.

“With stronger networks, digital connection, and smartphones, the OTT business is poised for tremendous expansion. OTT platforms in India are attracting more and more subscribers regularly. World OTT Show provides a forum for all diverse viewpoints from the media, telecoms, and broadcast industries to investigate this new business model in the new normal,” said Mithun Shetty, CEO of Trescon.

The show was hosted on the virtual events platform Vmeets which helped the participants to network and conduct business in an interactive and immersive virtual environment. Participants were also able to engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.

World OTT Show – India was officially sponsored by Silver Sponsor – Talkwalker, Saranyu and Nice People at Work.

About World OTT Show

World OTT Show is a thought-leadership driven, business-focused initiative that provides a platform for CxOs, OTT heads and OTT directors among others, looking to explore the latest services and devices powered by OTT to transform business functions.

For further details regarding the announcement, please contact:

Agnes Jovitha
Marketing Executive
marketing@tresconglobal.com

Spikes Asia Announces Full Jury Line-Up for 2022

Spikes Asia has today announced the full jury line-up of industry leaders set to judge the Spikes Asia Awards, Asia Pacific’s most prestigious creative communications accolade.

Now in its 35th edition, the Spikes Asia awards will bring 106 jurors together to judge work in 24 awards categories, including new awards developed in response to the region’s shifting creative trends: The Creative Data Spike, the Social & Influencer Spike, and the incorporation of the Tangram Awards to form the new Strategy & Effectiveness Spike. In 2022, the awards will set the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific for the first time.

Philip Thomas, Chairman, Spikes Asia, said, “This formidable line-up of jury members represents the dynamism and diversity of the APAC creative community and the evolution of the Spikes Asia Awards. 2022 is an exciting year for Spikes Asia. A number of Spikes Award categories have been refreshed and expanded and the new Strategy & Effectiveness Spike, recognises the vital link between creativity and marketing effectiveness.”

The jury members represent locations across APAC, including: Bangladesh, China, Japan, New Zealand and South Korea, across a wide range of creative industry disciplines and backgrounds.

The jurors are announced as follows:

Brand Experience & Activation, Creative eCommerce Jury
Jury President – Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA
Eugene Cheong, Chief Creative Officer, DDB, APAC
Nicolas Courant, Chief Creative Officer, Ogilvy, Singapore
Takahiro Hosoda, Executive Creative Director, TBWA\HAKUHODO, Japan
Jesse Wong, Creative Director, GREYnJ UNITED, Thailand
Aalap Desai, National Creative Director, Isobar, India
Ettie Hsieh, Senior Creative Director, Havas, China
Prue Jones, Design and Creative Director, Fjord, Australia

Creative Effectiveness Jury
Jury President – Michaela Lyon, Integrated Client Lead, dentsu, APAC
Justin Hind, CEO, CHE Proximity, Australia
Richard McCabe, Chief Strategy Officer APAC, McCann Worldgroup, Singapore
Arindam Bhattacharyya, Chief Strategy Officer – Media and Performance, APAC, dentsu, Indonesia
Michi Muramoto, Department Director of Experience Solution Unit, Experience Design Center, ADK Marketing Solutions Inc., Japan
Prem Sundar Narayan, Chief Strategy Officer, Ogilvy & Mather, India
Amrita Randhawa, CEO, Publicis Groupe, Southeast Asia, Singapore

Design, Industry Craft Jury
Jury President – Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Nicholas Adamovich, Head of Design, HostHavas, Australia
Kimiko Sekido, Art Director, Dentsu Inc., Japan
Nopparath Eksuwancharoen, Creative Director & Head of Art, SOUR Bangkok, Thailand
Paolo Garcia, Groupe Executive Creative Director, Publicis Groupe, Vietnam
I-Fei Chang, Chief Creative Officer, Wunderman Thompson Taipei, Taiwan
Russell Miranda, Creative Consultant, dentsu grant, Sri Lanka
Geet Rathi, Design Director & Creative Director, TBWA, India

Direct, Outdoor Jury
Jury President – David Guerrero, Creative Chair, BBDO Guerrero, Philippines
Kenneth Tung, Executive Creative Director, Havas, Hong Kong
Jaiyyanul Huq, Executive Creative Director, Grey, Bangladesh
Sam Choi, Executive Creative Director, Innored, South Korea
Kristal Knight, Creative Director, Saatchi & Saatchi, New Zealand
Garima Khandelwal, Chief Creative Officer, MullenLowe Lintas Group, India
Barbara Humphries, Creative Director, The Monkeys, Australia
Huy Dinh Nguyen, Creative Director, Circus Digital, Vietnam

Entertainment, Music Jury
Jury President – Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan
Jia Ying Goh, Strategist, Product Creative Studio, Netflix, Singapore
Karla Henwood, Executive Creative Producer, Squeak E. Clean Studios, Australia
Dew Intapunya, Chief Content Officer, Ensemble, IPG Mediabrands, Thailand
Hamza Amjad, Senior Creative Director, Ogilvy Pakistan
Patrick Tom, Director, Creative, Walt Disney Company, Hong Kong
Janice Jose, Senior Regional Director, UMG for Brands, Universal Music Group, Singapore
Sushant Sreeram, Director – Marketing, Amazon Prime Video, India

Film Craft Jury
Jury President – Sneha Iype, Partner, Executive Producer, Nirvana Films, India
Wuthisak Anarnkaporn, Film Director / Founder, Factory01, Thailand
Cinnamon Darvall, National Head of Broadcast Production, HERO, Australia
Jo Motoyo, Film Director, TOKYO / TAIYO KIKAKU, Japan
Frances Cooke, Creative Director, Clemenger BBDO Wellington, New Zealand
Laura Geagea, Managing Director, China, Asia + MENA, Sweetshop, China
Firrdaus Yusoff, Creative, Forsman & Bodenfors, Singapore

Film, Print & Publishing, Radio & Audio Jury
Jury President – Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia
Masaya Asai, Chief Creative Officer, Droga5 Tokyo, Japan
Andrew Hook, Executive Creative Director, APAC, VCCP, Singapore
Veradis Vinyaratn, Chief Creative Officer, TBWA\Thailand, Thailand
Jonathan McMahon, Executive Creative Director, Special Group, New Zealand
Dennis Kung, Creative Director, Wieden + Kennedy, China
Nicoletta Stefanidou, Chief Creative Officer, Tinker Tailor, Hong Kong
Swati Bhattacharya, Creative Chairperson, FCB, India
Kat Gomez-Limchoc, Executive Creative Director, Blackpencil Manila, Philippines

Healthcare Jury
Jury President – Wendy Chan, Chief Creative Officer, Edelman, China
Shunsuke Kakinami, Executive Creative Director, McCann Health, Japan
Vaishali Iyer, Country Head Communications & Patient Engagement and CSR, Novartis, India
Kieran Moroney, Creative Director, VMLY&R, Australia
Gary Steele, Chief Creative Officer, DDB New Zealand, New Zealand

Innovation, Creative Data Jury
Jury President – Emad Tahtouh, Principal – Creative Technology, Deloitte, Australia
Simon Brock, Executive Creative Director, Digitas ANZ, Australia
Yusuke Miyabe, Executive Manager, Global Digital Business Development, Group 1, Hakuhodo, Japan
Dante Abelarde, Executive Creative Director, MRM, Singapore
Christina Lu, Global CMO, AliExpress, Alibaba Group, China
Jane Stanley, CEO, Heart&Science, New Zealand
Parattajariya Jalayanateja, Managing Director, Wunderman Thompson, Thailand

Media Jury
Jury President – Kasper Aakerlund, Regional President, UM APAC, Singapore
Jacqui Lim, CEO, Havas Media Group, Singapore
Minhee Kang, Global Media Director, Innocean Worldwide, South Korea
Rupert McPetrie, CEO, Greater China, MediaCom, China
Aimee Buchanan, CEO GroupM ANZ, GroupM Communications, Australia
Divya Karani, South Asia Chief Executive Officer, dentsu Media, India
Sapna Nemani, Chief Product & Solutions Officer, APAC, Publicis Groupe, Singapore
James Hawkins, Chief Executive Officer, Asia Pacific, PHD Media, Singapore
Sian Whitnall, Co-Chief Executive Officer, OMD, Australia

Mobile, Digital Craft Jury
Jury President – Jean Lin, Executive Officer, Dentsu Group Inc., Global
Ryutaro Seki, Creative Director, Google, Japan
Josephine Lin, Group Creative Director, Unisurf Digital Marketing, Taiwan
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Claire Waring, Executive Creative Director, R/GA, Australia
Kelly Pon, Chief Creative Officer, BBH, China
Yun Jeong, Jang, Global Creative Director, integrated Retail & Digital, Cheil Worldwide, South Korea
Park Wannasiri, Chief Creative Officer, Wunderman Thompson, Thailand

PR Jury
Jury President – Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Singapore
Tom Sanders, Creative Director, ANZ, Herd MSL, Australia
Tiffany Hu, Managing Partner, PR, Ogilvy Shanghai, China
Kenny Yap, Managing Director, Red Havas, Singapore
Maiya Kinoshita, PR Planner & Copywriter, Dentsu, Japan
Sunaina Jairath, Communication @ Cred, Cred, India
Shafaat Hussain, Managing Director, Omnicom PR, Singapore

Social & Influencer Jury
Jury President – Tea Uglow, IC, Creative Lab, Google, Australia
Graham Drew, Chief Creative Officer, Grey, Malaysia
Akae Wang, Executive Creative Director, Tencent, China
Jax Jung, Global Creative Director, Cheil Worldwide, South Korea
William Beale, Associate Creative Director, APAC, VaynerMedia, Singapore
Pei Ling Ho, Global Creative Director, Creative Works, Google, Singapore
Satoshi Chikayama, Executive Creative Director, TBWA\HAKUHODO, Japan
Teeny Gonzales , CEO, Seven A.D., Philippines

Strategy & Effectiveness Jury
Jury President – Anupama Biswas, Senior Director, Analytics & Insight – APAC Lead, The Coca-Cola Company, Singapore
Ayu Sasaki, Creative Director, Dentsu, Japan
Seung Eun Jang, CEO, Overman, South Korea
Chris Colter, Chief Strategy Officer, Initiative, Australia
Priya Patel, Group CEO, DDB Group Aotearoa, New Zealand
Anil K Nair, CEO, VMLY&R, India
Sindhuja Rai, Global Media Investment and AMEA CX Lead, Mondelez International, Singapore

The juries will convene remotely to judge the work in February 2022 and the Spikes Asia Awards Grands Prix and Special Awards winners will be announced in March 2022.

‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022. and more information on the hybrid event will be released shortly. Interested delegates are welcome to register their interest here (bit.ly/308kr78).

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry’s most influential figures to superb networking opportunities, training and exhibitions of the region’s best creative work. The Awards are Asia Pacific’s top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

About Tangrams Strategy & Effectiveness Awards

Since their launch 18 years ago, the Tangrams (formerly Asian Marketing Effectiveness Awards) have set out to recognise and celebrate outstanding marketing effectiveness programmes in the region. Responding to the growing correlation of creativity and effectiveness, the programme has gradually aligned with Spikes in recent years, with 2022 seeing the full integration of the Tangrams Awards categories into the Spikes Asia Awards.

For further information:
For queries on Spikes Asia Awards, please send an email to awards@spikes.asia
For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia

Asia Video Summit Wraps Up a Week of Events Highlighting the Resilience of the Industry

The Asia Video Industry Association (AVIA) ended off the year with a series of virtual conferences attended by over 1600 delegates across Asia Pacific, and its first in-person industry conference and dinner in over two years, Resilience 100, at the Grand Hyatt Singapore.

The Asia Video Summit, which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and Economic Development of the Hong Kong Special Administrative Region open the Summit this year. In his opening address, Yau reiterated Hong Kong’s position as a regional hub for uplinking satellite TV services and the Government’s commitment to the long-term development of the creative industries, promoting Hong Kong as Asia’s creative capital. “We look forward to working closely with the industry to ensure its sustained development,” said Yau.

With Asia accounting for 47% of global streaming subscriptions, it is clearly a very significant market, with influence way beyond its borders. The streaming market in Asia is bigger than that of the US, Western and Central Europe put together, with the top 15 Asian streamers boasting over 520 million subscriptions by the end of 2020, reported Guy Bisson, Executive Director and Co-Founder, Ampere Analysis. Ownership of IP has thus become a key battleground for streamers. Commissioning trends are increasingly driven by streaming platforms and having a local voice with international audiences in mind is now an important part of the mix.

Being local is exactly what has set Viu apart from other streamers being based out of Asia, said Felix To, Chief of Viu Original, PCCW Media. This commitment to the region has paid off, with Viu currently Southeast Asia’s second largest streaming service by paid subscribers. Summing up the conversation with To on What’s Next for Viu and the Future of Local Storytelling, Celeste Campbell-Pitt said, “There can be no doubt that an increased focus on original content production that brings together Asian onscreen and offscreen talent to tell Asian stories is the way forward.”

This focus on content, and the consumers, continued to drive a lot of the discussions at the Summit. Avinash Kaul, CEO, Network18, Managing Director, A+E Networks, TV18, shared that the digital ecosystem has democratized content production and dissemination. Echoing similar sentiments, Euan Smith, Group COO and CEO, TV, Astro, said, “We want to be transmission agnostic, technology agnostic. Our job is to put whatever content the consumers want to watch in front of them, in the simplest way possible.”

The consumers of today are no longer just on TV. With OTT and CTV consumption growing globally, subscription video viewers in APAC are expected to hit 1 billion in 2021, and marketers are tapping into this opportunity by accelerating their spend from linear TV to video streaming. “OTT brings the best of TV and digital programmatic in terms of being able to effectively target and optimize,” said Gavin Buxton, MD Asia, Magnite.

And as technology evolves, the media industry continues to be transformed for consumers. However, the industry needs to find what is most relevant to the end users. “We need to put the consumers at the heart of the decision making there is still a lot to be done about creating true relevancy for the consumers so that the consumers stay on the platform,” added Stephane Le Dreau, SVP, Regional General Manager APAC, NAGRA.

Closing off the Summit on What’s Next for Entertainment, Shad Hashmi, APAC Partner Lead, Media and Entertainment, Amazon Web Services, commented, “When you enrich the customer experience, this is the broadest use of convergence.” Relevance in a world of choice, based on data, is key. And throughout the conference, the message was clear. It is the era of convenience for the consumers as platforms, and experiences, converge with digital acceleration.

The Asia Video Summit is proudly brought to you by Lead Sponsor Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, Gold Sponsors Bitmovin, Brightcove, Discovery, Gracenote, InMobi, iWedia, TV5MONDE, Viaccess-Orca, Viu, WarnerMedia, Xandr, YouTube Silver Sponsors AsiaSat, Baker McKenzie, BBC Studios, Broadpeak, Dolby, Intelsat, InvestHK, INVIDI, Irdeto, JW Player, Limelight, Magnite, MEASAT, MediaKind, Netflix, PubMatic, SES, SmartLabs, Synamedia, Zixi.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and satellite ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. The AVIA is the interlocutor for these industries with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry. www.avia.org.

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community.

For media enquiries and additional background:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only and does not otherwise take part in the project. Any opinions, findings, conclusions, or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Satellite Remains an Essential Element of Video Distribution Alongside the Growth of OTT

The Asia Video Industry Association (AVIA) hosted its annual Satellite Industry Forum on Thursday, 18 November as a virtual conference, to end off the Asia Video Summit umbrella of events this year.

The Forum opened with a look at Satellite Trends and Forecasts Post-Covid with Caleb Henry, Senior Analyst, Quilty Analytics. The traditional satcom industry continues to be in a state of rapid change, and still in a state of turmoil. While the industry is currently dominated by a handful of major players, this could also change dramatically over the next five years as new technologies and standards reset the competitive landscape. And despite the impact of Covid, there has been no let-up of interest in investment into the space industry with $5.5BN in collective proceeds from all 13 space SPACs.

AVIA was also privileged to host Stephen Spengler for his final keynote before he steps down as CEO of Intelsat. Spengler had spoken at the Satellite Industry Forum for his first keynote as CEO in 2015, hence it was fitting the Forum was his final address as well.

While the industry continues to innovate and push the boundaries of what is possible, it has yet to reach its full potential in fulfilling its essential role in the global telecommunications landscape. With digital video making up 70% of internet traffic, satellite remains the essential and enabling technology, with the ubiquity, reach and economics to serve the networks.

Spengler’s outlook on industry trends for Asia remains positive, with linear and pay TV distribution still a driving application for the Asia Pacific region, with a growth rate of 2.5% per year. Spengler was also excited about 5G being a huge enabler and game changer. With satellite fully integrated into the 5G world, it will make solutions and services more seamless, interconnected, and economical.

Wrapping up his keynote address, Spengler shared Intelsat’s mission to unify the global telecoms ecosystem of the future. The vision requires all satellite and terrestrial technologies, networks and providers, and solutions and services to be unified as one global ecosystem. “If we focus on our customers, the people who benefit from a more connected world, that is success for the next year and beyond,” said Spengler.

Asia Pacific’s leading satellite operators also shared similar positive sentiments despite the move from broadcast to streaming. Yau Chyong Lim, COO, MEASAT, believes that satellite will still be the main platform to deliver video services nationwide in Malaysia, and it is the platforms themselves who are transforming their services to include streaming. Hence broadcast and streaming will complement each other, with linear still having a role to play, and streaming alongside it. Similar in Australia, despite a plethora of streaming services available, Nick Leake, Head of Satellite and Space Systems, Optus, still sees the same requirements for satellite to go out for at least another 10 years. The greatest issue for Asia Pacific remains one of scale, in order to provide reliable networks to serve the customers, added Roger Tong, CEO, AsiaSat. Tong believes that moving forward, creating more partnerships between competing satellite operators is important, especially when regulatory restrictions on consolidation remains a key challenge in the region.

Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises and Executive Chairman, OneWeb, also joined the Forum this year for a keynote conversation on the space business in India. With the holy grail of low latency, high speed and sufficient capacity resolved by NGSOs, it has become a solution that works for the new world and into the future. 5G too is seen as a game changing technology for Mittal, with its extremely low latency a boom for industry applications. However, Mittal also noted that while NGSOs will have an important role to play in the 5G ecosystem, it will only be at the periphery of supporting 5G ambitions. Mittal also shared OneWeb’s vision to connect all areas of the world, from oceans to aviation. “In 5 years’ time there should not be anybody in the world that is not connected,” said Mittal.

The Satellite Industry Forum is generously sponsored by AsiaSat, Eutelsat, Hughes, Intelsat, Marsh and Maxar.

About the Asia Video Industry Association:

The Asia Video Industry Association (AVIA) is the trade association for the video industry and satellite ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. The AVIA is the interlocutor for these industries with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background, contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Spikes Asia Announces 2022 Jury Presidents

Spikes Asia has announced the fourteen industry leaders set to judge Asia Pacific’s most prestigious creative communications awards. For the first time, gender parity has been reached and Spikes Asia has the strongest female representation across its Jury Presidents in its 35 editions.

This year’s Jury Presidents come from across the region including China, Hong Kong, Japan, Singapore, Australia, New Zealand, India and The Philippines, as well as from a mix of disciplines from throughout the industry.

Speaking about this year’s Jury Presidents, Philip Thomas, Chairman, Spikes Asia, said, “It’s an exciting time for Spikes Asia as we incorporate the Tangrams Awards to create the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific. This collection of outstanding talent is representative of the evolved Spikes Asia Awards and we are delighted to have them all onboard.”

The Jury Presidents will judge work in 24 awards categories, including in the three newly launched Spikes – Strategy & Effectiveness, Creative Data and Social & Influencer – which are in response to the shifting creative trends across the region.

The 2022 Jury Presidents are announced as follows:

Brand Experience & Activation and Creative eCommerce Jury President
Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA

Creative Effectiveness Jury President
Michaela Lyon, Integrated Client Lead, Dentsu, Hong Kong

Design and Industry Craft Jury President
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong

Direct and Outdoor Jury President
David Guerrero, Creative Chair, BBDO Guerrero, The Philippines

Entertainment and Music Jury President
Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan

Film, Print & Publishing and Radio & Audio Jury President
Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia and New Zealand

Film Craft Jury President
Sneha Iype, Partner, Executive Producer, Nirvana Films, India

Healthcare Jury President
Wendy Chan, Chief Creative Officer, Edelman, China

Innovation and Creative Data Jury President
Emad Tahtouh, Principal – Creative Technology, Deloitte, Australia

Media Jury President
Kasper Aakerlund, Regional President, UM, APAC

Mobile and Digital Craft Jury President
Jean Lin, Executive Officer, Dentsu Group Inc., China

PR Jury President
Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Asia Pacific

Social and Influencer Jury President
Tea Uglow, IC, Creative Lab, Google, Australia

Strategy & Effectiveness Jury President
Anupama Biswas, Senior Director, Analytics & Insight – APAC Lead, The Coca-Cola Company, Asia Pacific

Key awards information:
– Awards are now open for entries and entries can be submitted here
– The Tangrams Awards have been incorporated into the Spikes Asia Awards to recognise the vital link between creativity and marketing effectiveness
– Final entry deadline is 20 January 2022 at 11.59pm SGT.
– Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.
– The Digital Spike will be retired from the awards.
– Spikes award sections and categories are expanded. Further information can be found here

The Jury Presidents and their juries will convene remotely to judge the work in February 2022 with the winners of the Spikes Asia Awards announced on 3 March 2022. “Spikes Asia x Campaign Asia: The Experience” is also set to return from 1-3 March 2022 and more information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest here.

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry’s most influential figures to superb networking opportunities, training and exhibitions of the region’s best creative work. The Awards are Asia Pacific’s top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

About Tangrams Strategy & Effectiveness Awards

Since their launch 18 years ago, the Tangrams (formerly Asian Marketing Effectiveness Awards) have set out to recognise and celebrate outstanding marketing effectiveness programmes in the region. Responding to the growing correlation of creativity and effectiveness, the programme has gradually aligned with Spikes in recent years, with 2022 seeing the full integration of the Tangrams Awards categories into the Spikes Asia Awards.

For further information:

For queries on Spikes Asia Awards, please send an email to awards@spikes.asia
For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia

Initiative to Enhance Cooperation of China and Central Asian Countries Concludes

The 8th China-Central Asia Cooperation Forum was concluded in Lanzhou, capital of Northwest China’s Gansu Province on October 17, and a joint initiative was released, aiming at more profound and practical openness and cooperation among participators.

With “Strengthen Solidarity and Cooperation for Building a Community of Security and Development” as its theme, the forum was co-hosted by the Good-Neighborliness, Friendship and Cooperation Committee of the Shanghai Cooperation Organization (SCO) and the People’s Government of Gansu Province.

The Forum included four sub-forums covering topics including “China-Central Asia cooperation on China’s BDS” and “green development.” A themed exhibit on China’s BeiDou Navigation Satellite System (BDS), which can provide customized services according to the needs of different countries and industries, was also held during the event.

Representatives from China and Central Asian countries including Kazakhstan, Tajikistan, Kyrgyzstan, Turkmenistan, and Uzbekistan, as well as international organizations, attended the forum online and in person.

Secretary-General of the SCO Vladimir Norov said the China-Central Asia Cooperation Forum is an authoritative platform for extensive exchanges between China and Central Asian countries. It helps strengthen political interaction, and deepens the relationship between all parties in ensuring regional security, and in responding to current challenges and threats. It also promotes a mutually beneficial cooperation, especially with regards to economy and trade.

“Under these conditions, cooperation in the health sector remains a priority. We propose to put environmental protection at the top of the agenda. We have actively participated in the development of the global agenda for sustainable development until 2030, and intend to achieve carbon neutrality by 2060,” said Alikhan Smailov, First Deputy Prime Minister of Kazakhstan.

Tajikistan’s ambassador to China Saidzoda Zohir pointed out that despite the various challenges of the new era, China’s economy continues to grow, and this will have a positive impact on the joint construction of a healthy, green and digital Silk Road. The volume of Chinese investment and bilateral trade with Central Asian countries has been growing steadily for two decades in a row.

The volume of accumulated direct Chinese investments in five countries of the region amounted to about $15 billion in 2020. “A new stage in the advancement of the Belt and Road may be the alignment “point” of China’s development programs with the national strategies of the Central Asian countries,” Saidzoda Zohir added.

Media Contact:
Liu Gehua,
E: Liugehuan@huanqiu.com
Website: www.Huanqiu.com

Source: Global Times Online

Resiliency and optimism shine through in Vietnam across the video industry

The Asia Video Industry Association hosted its country-focused virtual conference, Vietnam in View, on 8 September, to over 320 international and local speakers and delegates, sharing great optimism in a country that has arguably proven itself as one of the more resilient economies in Southeast Asia.

The conference opened with a presentation on the State of the TV and Video Industry in Vietnam by Vu Tu Thanh, Consultant, AVIA, and Deputy Regional Managing Director & Representative, US-ASEAN Business Council. Over the last 3 years, Vietnam has seen significant developments with a completion of full digitalisation of its free-to-air (FTA) broadcast infrastructure. Competition was seen to be growing at all levels, between telcos and pay TV operators and between domestic industry and foreign services. Coupled with the fast development of OTT platforms, and with over 26 million television households almost all having access to TV and video, it has become a very promising market for the industry. In terms of revenue share, cable is still dominant, and by far the biggest revenue earner at almost US$300 million in 2020, up 9% from 2019. However, OTT is the biggest winner in terms of both subscriptions and revenue growth. Debate continues about the need for and direction of regulation in the OTT sector, and it was believed that simplicity in licensing and censorship would be key, as well as cross border tax registration and payment.

Nguyen Hanh, President, Q.net, shared similar sentiments during her panel on the Future of Television. Hanh opined that the industry as a whole is converging on streaming as the dominant business model, even though the bulk of revenue is still coming from pay TV, and FTA is very much the leader for local content. And content is what matters at the end of the day, with delivery and device merely being the method by which content is consumed. John Huddle, Director, Market Development, Asia, SES, also believes that the industry needs to pivot and look at a hybrid service and pay TV operators that innovate will continue to be successful. “There is also room for consolidation and partnerships as a pathway to growth going forward,” added Huddle.

This innovation is certainly key if pay TV platforms are to reinvent themselves to take advantage of this explosive demand for content. Pham Thanh Phuong, Vice Director of Value-Added Services Center, Viettel Telecom, said that pay TV platforms are competing not only in terms of content, but also infrastructure and technology, to bring about better customer experience. This use of technology to deliver the best consumer experience with the best content is what drives the strategy for Galaxy Play, shared its Chief Financial Officer, Harini Gopalakrishnan. “If you deliver the right content with great consumer experience, the users will pay,” said Gopalakrishnan.

However along with this increased consumption of content comes another major challenge in Vietnam, which is the pervasiveness of piracy, with Vietnam ranking #1 or close to it in Asia. Mark Mulready, Vice President – Cyber Services, Irdeto, commented that the piracy ecosystem is thriving and with significantly entrenched piracy trends visible, education is a critical component of any anti-piracy strategy. But there has been substantial progress over the last 12 months, added Sean Godfrey, Senior Commercial Solicitor (APAC), Premier League, with nascent site blocking in place having been relatively impactful. Much can also be learnt from other successful strategies in the region such as Indonesia.

Ultimately, while content is king, as operators in the market become more inter-related, there is also a greater sense of mutual responsibility when it comes to taking content risks, with a need to share along the entire spectrum, for both investment and recoupment. Summing up this sentiment, Celeste Campbell-Pitt, Chief Policy Officer, AVIA, said, “The more we can de-risk a production, the better. Collaboration is key to our industry thriving.”

Vietnam In View is generously supported by our Presenting Sponsor TV5MONDE, and our Sponsors Brightcove, Magnite, SES and YouTube.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA