Tag: Spikes Asia

Spikes Asia announces its 2025 Juries

Mongolia will be represented on the Jury for the first time

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up.

First-time brands represented on the line-up are Flipkart and easypaisa – Telenor Microfinance Bank. Other brands and platforms represented on the Juries include Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia. Among agencies and networks represented are Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India and One Green Bean.

Commenting on the Jury line-up, Mandy Neo, Director, Spikes Asia, said: “We are thrilled to announce the Jury for Spikes Asia 2025, and we are especially proud to welcome Mongolia to the Jury for the first time. Our Jurors’ expertise and vision will be instrumental in celebrating the groundbreaking work that defines Asia–Pacific’s creative excellence. We look forward to their insights as they help set new standards of innovation, showcasing how APAC’s most creative businesses harness creativity to drive growth and progress.”

The 2025 Jury includes Mongolia’s first-ever representative, Bilguun Munkhjargal, Founder and Managing Director of Whyze, who will serve on the Audio & Radio, Film, and Print & Publishing Jury. Munkhjargal added: “Spikes Asia has always been the region’s benchmark for creative communications and strategy, and Mongolia is no exception. It’s a tremendous honour to represent Mongolia on the Spikes Asia Jury this year, and I am delighted that there is more and more participation and representation from Central Asia with each passing year. I look forward to witnessing the amazing work from all over APAC with my fellow Jurors.”

Simon Cook, CEO, LIONS, commented: “Our Jurors play a vital role in setting the creative benchmark for APAC and we are delighted to see representation from a broad range of agencies, brands and companies allowing a diverse range of perspectives in the Jury rooms. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised in 2025.”

The Spikes Asia 2025 Juries have been named as:

Audio & Radio, Film, Print & Publishing
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
Bianca Fernandez, Executive Creative Director, DDB, the Philippines
Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia
Hilary Badger, Executive Creative Director, Ogilvy, Australia
Jesse Wong, Global Creative Director, Cheil Worldwide, Global
Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore
Kimberly Chin, Music Composer / Creative Director, Pitch Audio+Magic, Malaysia
Phairat Uaphadunglert, Executive Creative Director / Co-Founder, Choojai and Friends, Thailand

Brand Experience & Activation, Creative Commerce
Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand
Aden Hepburn, CEO, Akcelo, Australia
Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia
Krystle Morais, Creative Director, VaynerMedia Thailand, APAC
Mukund Olety, Chief Creative Officer, VML, India
Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR
Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa – Telenor Microfinance Bank, Pakistan
Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India

Creative Data, Innovation
Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea
Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India
Ivy Shao, SVP, Weber Shandwick, Mainland China
Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan
Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan
Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC
Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy
Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Australia
Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan
Charlotte Auyeung, Head of Strategy, McCann, Japan
Murtaza A Tajbhoy, Senior Consultant, Stax LLC, North America, Europe and Sri Lanka
Preeti Kumar, Global Client President, Dentsu, Global
Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global

Design, Industry Craft
Kainaz Karmakar, Chief Creative Officer, Ogilvy, India
Ben Miles, Chief Design Officer, APAC, R/GA, APAC
Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia
Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan
Nari Moon, Creative Director, INNOCEAN, South Korea
Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand
Zokir Khalmatov, Art Director, MA’NO Branding, Central Asia

Digital Craft, Social & Influencer
Kazuhiro Shimura, Group Creative Director, Dentsu Inc., Japan
Chew Wee Ng, Head of Business Marketing, TikTok, APAC
Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan
Mahima Kukreja, Senior Creative Director, Monks, India
Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines
Yinbo Ma, Chief Creative Officer, Havas, Mainland China
Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia

Direct, Outdoor
Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China
Angie Tijam – Tohid, Executive Creative Director, Havas Ortega Group, the Philippines
Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand
Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India
Seung jae Lee, Chief Creative Officer, IDEOT, South Korea
Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan
Tomoko Kanezaki, Group Creative Director, Dentsu Inc., Japan

Entertainment, Gaming, Music
Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand
Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia
Carl Urgino, Head of Art, Leo Burnett, the Philippines
Guy Futcher, Regional Executive Creative Director, Octagon, APAC
Johanna Egger, VP Games and Emerging Tech APAC, DEPT® Agency, APAC
Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan
Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan

Film Craft
Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand
Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan
Kopal Naithani, Founder and Director, Superfly Films Pvt. Ltd., India
Lily Li, Managing Director, The Mill, Mainland China
Naoko Tajima, Director, Wonderworld Inc., Global
Peter Kirk, Creative Director, Campfire x, Global
Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore

Healthcare
Shunsuke Kakinami, CEO and Creative Director, FOUR FEET Inc., Japan
Narve Thakrar, Managing Partner, DDB Remedy, APAC
Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore
Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India
Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global

Media
Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC
Eileen Ooi, CEO APAC, PHD, APAC
Hai Anh Vu, General Manager, Publicis Groupe, Vietnam
Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR
Pratik Shetty, Senior Director Marketing, Flipkart Internet Pvt Ltd, India
Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China
Virginia Hyland, CEO, Havas Media Network, AUNZ

PR
Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global
Amber Abbott, Managing Director, One Green Bean, Australia
Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam
Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India
Mina Sakai, Chief Consultant, PR Consulting Dentsu Inc., Japan
Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines
Tim Green, Chief Creative Officer, Edelman, APAC

Entries into Spikes Asia are being accepted until 28 January 2025. Further information on the Awards can be found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About LIONS

LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group. www.lionscreativity.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Mandy Neo
Director
Spikes Asia
Mandyn@spikes.asia

Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com

Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com

Headshots:

You can download official headshots of the Spikes Asia Juries here.

Press Portal:
press.canneslions.com

Awards queries:
awards@spikes.asia

Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L’Oreal and McDonald’s are confirmed

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has announced its first speakers confirmed to take to the stage this March. The 2024 Event will see a bespoke programme of talent and experts from across the spectrum of creativity including brands such as Diageo, Haleon, L’Oréal and McDonald’s. Among the agencies and networks represented are Accenture Song, BBDO, FCB, Publicis, S4 Capital and UltraSuperNew.

Jaime Ng, Festival Director, Spikes Asia, said: “The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing. The programme will focus on creative effectiveness, as well as looking at the cultural shifts taking place across APAC and the impact of new technology, ensuring that our community leaves with the tools and evidence they need to demonstrate that creativity drives progress for business, people and society.”

Creative effectiveness

The role of creativity in driving brand growth and business value will be a core theme throughout the programme. The programme will feature sessions from BBDO’s Andrew Robertson discussing why brands across APAC need to marry humour and purpose; Tanya Malhotra, Brand and Reputation Lead, Uber, on how brands can tap into different cultures and audiences successfully and Lex Bradshaw-Zanger, Chief Digital Marketing Officer, L’Oréal SAPMENA, on how short form videos have become the language of expression and connection of the moment.

Cultural shifts: What’s changing?

The cultural landscape has rapidly evolved across APAC, and 2024’s programme will provide delegates with practical tools they can apply to connect with their audiences. Rica Facundo, APAC Editor, WARC, will showcase WARC’s first APAC-led global guide that reveals why culture is so important to effective work and how marketers can achieve cross-cultural effectiveness. Ada Lazaro, Regional Marketing Director, McDonald’s Asia Business’ Unit, will explore how to build scalable relationships with Gen Z across diverse Asian markets. Lazaro commented: “We can’t wait to share our insights into how McDonald’s is building relationships with consumers in Asia by helping them feel connected to the culture they care about. McDonald’s campaigns don’t feel like marketing, they entertain in playful ways to give people ‘a little bubble of happy’.” One of Southeast Asia’s most popular TikTok creators, Ming Wei Ng, CEO, Boom Digital Media, explores the rise of the creator economy and how brands in Asia Pacific could leverage the influence of the creator economy to be more connected to culture.

The impact of technology

Speakers will explore how creativity and technology can come together to solve business problems and facilitate change. Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital, will share his insights on a spectrum of converging mega-trends, including the power of AI and technology and the importance of the APAC region to the future of global growth. Dhiren Amin, Chief Customer Officer, NTUC Income, will explore how to unlock creativity through technology and data to revolutionise marketing strategies. Josephine Tan, VP APAC Digital Hub, Diageo, will explore the rise of technology in Asia, commenting: “I am looking forward to the exchange on the impact of creativity in Asia, especially what the constant evolution of technology brings to the table and how it changes the game. Very exciting, never a dull moment.”

Simon Cook, CEO, LIONS, said: “We’re delighted to announce the first set of speakers for Spikes Asia 2024 and bring together an exceptional line-up of talent, as we return to a physical event this year. Bringing the APAC community together to inspire, learn and problem-solve is an important part of Spikes Asia, and we look forward to the discussions that will take place this March.”

The full content programme will be finalised soon. Further information on Spikes Asia can be found at www.spikes.asia.

Key dates:

Wednesday 13 – Thursday 14 March: Event
Thursday 14 March: Awards Ceremony & Dinner

Press Accreditation and Event registration, including the Awards Ceremony & Dinner are open.

Entries into Spikes Asia are being accepted until 1 February 2024.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Jaime Ng
Festival Director
Spikes Asia
JaimeN@spikes.asia

Camilla Lambert
PR Director
Spikes Asia
CamillaL@canneslions.com

Tash Naidoo
Senior PR Manager

Spikes Asia
TashN@canneslions.com

Press Portal:
Press.canneslions.com

Awards Enquiries:
awards@spikes.asia

Spikes Asia announces its 2024 Jury line-up

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness,has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’sleading talent from a diverse range of disciplines.

2024 sees the highest representation from brands including Budweiser, Procter & Gamble and Unilever and, for the first time, adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and Volkswagen. Amongagencies and networks represented for the first time are Design Bridge and Partners, Howatson+Company,Merkle, Shobiz, Thinkerbell, We Are Social and Mediabrands Content Studio. Other platforms represented on the Juries include Meta and TikTok, with Spotify and Stan joining the line-up for the first time.

Jaime Ng, Festival Director, Spikes Asia, said: “Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC. We’re thrilled to bring a breadth of voices and perspectives to the Jury rooms, including the highest ever representation of brands to the Juries, in additionto representation from Central Asia for the first time. We’d like to thank them all in advance for theirdedication and expertise.”

Simon Cook, CEO, LIONS, added: “We have an incredible line-up of exceptional talent and experts fromacross APAC who collectively bring a wealth of expertise into the Jury rooms. We’re grateful to all of our 2024 Jury members for devoting their time and knowledge, and we can’t wait to see our Jurors in action inSingapore next year.”

The Juries have been announced as follows:

  • Brand Experience & Activation and Creative Commerce Jury
  • Valerie Madon, Chief Creative Officer, APAC, McCann Worldgroup, APAC Atiya Zaidi, CEO and Chief Creative Officer, BBDO, Pakistan
  • Dolly Huang, Senior Marketing Director, Budweiser APAC, Mainland China Jake Barrow, GroupExecutive Creative Director, VML, Australia
  • Nobuhiro Arai, Senior Creative Director, TBWA\HAKUHODO, Japan
  • Raoul Panes, Chief Creative Officer, Leo Burnett Manila and Publicis Groupe Philippines, the Philippines
  • Subir Majumdar, Chief Creative Officer, Shobiz – a part of the Havas Creative Network, India
  • Tawana Murphy Burnett, Head of Global Clients & Agencies, APAC, Meta, APAC

Creative Data and Innovation Jury:

  • Mandy Hou, Chief Digital Officer, EssenceMediacom, Mainland China
  • Andrea Meredith, Chief Experience and Delivery Officer, Merkle Aotearoa, New Zealand Cyril Louis,Regional Executive Creative Director, LePub, APAC
  • Gavin McLeod, Chief Creative Officer, CHEP Network, Australia Jasmine Wong,Head of Strategy, APAC Hub, Initiative, APAC John Paite, Chief Creative Officer,Media.Monks, India
  • Youbin Bang, Creative Director, Cheil Worldwide (HQ), South Korea

Creative Effectiveness and Creative Strategy Jury:

  • Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India Alex Erasmus, Head of Strategy, VaynerMedia, APAC
  • Amy Frengley, Chief Brand Thinker, Thinkerbell Aotearoa, New Zealand Catherine King,Chief Strategy Officer, Leo Burnett, Australia
  • Songha Zion Lee, CMO, Burger King Korea, South Korea Thayalan Bartlett,Director / CEO, MullenLowe Group, Sri Lanka
  • Trang Nguyen, Marketing VP – Non Carbonated Soft Drink and Sustainability, Suntory Pepsico, Vietnam

Design and Industry Craft Jury:

  • Takahiro Hosoda, Chief Creative Officer, TBWA\HAKUHODO, Japan
  • Ignatius Ong, Head of Design, Southeast Asia, Deloitte Digital, Southeast Asia Janson Choo,Executive Creative Director, BBH, Singapore
  • Jeremy Hogg, Executive Creative Director, Howatson+Company, Australia Laura Cibilich,Founder and Design Director, Run Aotearoa, New Zealand Tanu Sinha, Head of Design,PepsiCo, India and South Asia
  • Wen-Xi Chen, Executive Creative Director, Design Bridge and Partners, Mainland China

Digital Craft and Social & Influencer Jury:

  • Jax Jung, Global Creative Director, Cheil Worldwide, Global Annabella Li, Senior DigitalAccount Director, Havas, Hong Kong SAR
  • Auditya Mandala Putra, Brand and Creative Consultant, TikTok, Indonesia Mayuresh Dubhashi,Group Executive Creative Director, Leo Burnett, India Mazuin Zin, CEO, Edelman Worldwide,Malaysia
  • Omar Sotomayor Noel, Regional Executive Creative Director, We Are Social, SEA ThanyaluckPongacha, Creative Director, GreynJ United, Thailand

Direct and Outdoor Jury President:

  • Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan Anusheela Saha, Executive Creative Director, FCB, India
  • Bernice Fong, Director, Brand & Content Strategy, AXA Asia, Hong Kong SAR Geumbyul Bae, Executive Creative Director, Innocean, South Korea Guilherme Machado, Executive CreativeDirector, BLKJ Havas, Singapore Marco Versolato, Chief Creative Officer, WundermanThompson, Singapore
  • Sam Dickson, Creative Director, The Monkeys, Part of Accenture Song, Australia

Entertainment, Gaming and Music Jury:

  • Joey David Tiempo, Founder and CEO, Octopus&Whale, the Philippines Chris Chen, ChiefCreative Officer, China, Dentsu Creative, Mainland China David Lister, Head of Content APAC,FUSE, APAC
  • Jan-Paul Jeffrey, Head of Marketing, Spotify, Southeast Asia
  • Lulu Lu, Chief Creative Officer, Taipei, Wunderman Thompson, Taiwan
  • Sanchita Johri, Director Digital & Membership Emerging Markets, adidas, India, Middle East and North Africa,Turkey, Israel and South Africa
  • Seamus Higgins, National Chief Creative Officer, R/GA, Australia

Film Jury:

  • Tony Bradbourne, Founder, Special, New Zealand
  • Erika Romero, Creative Grouphead, FCB Artgroup, Kazakhstan
  • Ewan Yap, Group Creative Director, TBWA\Media Arts Lab Shanghai, Mainland China Motonori Sugiyama,Executive Creative Director, Droga5, Part of Accenture Song, Japan Natalie Lam, Chief Creative Officer,Publicis Groupe, APAC
  • Prasert Vijitpawan, Deputy Chief Creative Officer, Ogilvy Group, Thailand Rachel Hoo,Creative Director, VaynerMedia APAC, Malaysia
  • Sarah McGregor, Executive Creative Director, Dentsu Creative, Australia

Film Craft Jury:

  • Rob Galluzzo, CEO, FINCH, Australia
  • Anastacia Lee, CEO and Executive Producer, DBLA hybrid video production studio, Uzbekistan
  • Kazuhide Adachi, Creative Director, dentsu, Japan
  • Victor Ting, Head of Marketing, Volkswagen Commercial Vehicles, Taiwan Rebecca So, Headof Films APAC, Media.Monks, APAC
  • Monica G Gambhir, Co-Founder & Film Director, CUTAWAYY FILMS, India Jenny Crabb, SeniorProducer, Regional BDM Asia, Sweetshop, Asia

Healthcare Jury:

  • Lyndon Louis, Executive Creative Director, BrandCare Asia, India
  • Aalok Agrawal, Senior VP – P&G Health, Procter & Gamble, Asia, Middle-East and Africa Dr Feiyan Shen,Managing Director, VMLY&R Health China, Mainland China
  • Flora Hyoeun Rhee, Executive Director, Havas Korea, South Korea Maiko Banno, GeneralManager in healthcare PR, OZMA Inc., Japan Merlee Jayme, Chairmom/Founder, TheMisfits Camp, the Philippines Scott Smith, Executive Creative Director, DDB Remedy,Australia

Media Jury:

  • Sapna Nemani, Chief Solutions Officer, Publicis Groupe, APAC Ben Cunnington, Head of Media, Stan, Australia
  • Connie Chan, CEO, OMD China, Mainland China Helen McRae, CEO, APAC, Mindshare, APAC
  • Penny Chow, Managing Director, Mediabrands Content Studio, Hong Kong SAR & Taiwan Takamasa Hirai,Vertical Creative Director, ADK Marketing Solutions, Japan
  • Uday Mohan, Managing Director, Havas Media Network, India

PR Jury:

  • Emily Poon, President, Asia, Ogilvy Public Relations, APAC Amit Misra, CEO,MSL, South Asia and Southeast Asia
  • Dido Chow, Group Creative Director, Weber Shandwick, Hong Kong SAR and Singapore Matt Stoddart,Executive Creative Director, TBWA\Melbourne & Eleven, Australia
  • Rebekah Bo Young Lee, Head Of Digital & Integrated Solution, Edelman Korea, South Korea Sherawaye Hagger,Head of Brand Advocacy, Personal Care, Unilever, Global
  • Yuki Koda, Director, PR Consulting Dentsu, Japan

Print & Publishing and Radio & Audio Jury:

  • Guan Hin Tay, Creative Chairman, BBDO, Singapore Adam Smith,Senior Creative, Havas Host, Australia
  • Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
  • Didi Pirinyuang, Chief Creative Officer, VML, Malaysia Mariko Fukuoka,Copywriter, Dentsu Inc., Japan
  • Pavarisa Chumvigrant, Chief Branding and Communication Officer, FWD Insurance, Thailand
  • Tian It Ng, Chief Creative Officer, Publicis Communications, Mainland China

Press Accreditation and Event registration, including the Awards Ceremony & Dinner, are open, and entries into Spikes Asia are being accepted until 1 February 2024. Further information on Spikes Asia canbe found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creativeadvertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards,Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher ofCampaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumerbrands and their ecosystems. Our world-class businesses improve performance and solve customer problems bydelivering immediately actionable information and visionary longer-term thinking across Digital Commerce, ProductDesign, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients inover 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US,Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor andFinance Asia. www.haymarket.com

Contacts:

Jaime Ng Festival Director Spikes Asia
Jaimen@spikes.asia

Camilla Lambert Head of Press & PR Spikes Asia
Camillal@canneslions.com

Tash Naidoo Senior PR Manager SpikesAsia
Tashn@canneslions.com

Press Portal:
press.canneslions.com

Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the Jury President line-up.

2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan, who will preside over theDirect and Outdoor Juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invitethem into this wonderful playground, and take action in the direction we envision. At this moment, as we’re still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving ashared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next yearto set the benchmark for creative excellence in APAC for a 37th edition.

Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, whichwill celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success. Inaugural Jury President of the Gaming Spikes, Joey David Tiempo, Founder & CEO, Octopus & Whale, the Philippines, commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”

Other changes include the Strategy & Effectiveness Spikes evolving into the Creative Strategy Spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for Media Agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.

The Spikes Asia 2024 Jury Presidents have been named as:

Brand Experience & Activation, Creative Commerce, Glass: The Award for Change, Integrated and Grand Prix for Good Jury President:
Valerie Madon, Chief Creative Officer, APAC, McCann Worldgroup, APAC

Creative Data and Innovation Jury President:
Mandy Hou, Chief Digital Officer, EssenceMediacom, Mainland China

Creative Effectiveness and Creative Strategy Jury President:
Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India

Design and Industry Craft Jury President:
Takahiro Hosoda, Chief Creative Officer, TBWA\HAKUHODO, Japan

Digital Craft and Social & Influencer Jury President:
Jax Jung, Global Creative Director, Cheil Worldwide, Global

Direct and Outdoor Jury President:
Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

Entertainment, Gaming and Music Jury President:
Joey David Tiempo, Founder & CEO, Octopus&Whale, The Philippines

Film Jury President:
Tony Bradbourne, Founder, Special, New Zealand

Film Craft Jury President:
Rob Galluzzo, CEO, FINCH, Australia

Healthcare Jury President:
Lyndon Louis, Executive Creative Director, BrandCare Asia, India

Media Jury President:
Sapna Nemani, Chief Solutions Officer, Publicis Groupe, APAC

PR Jury President:
Emily Poon, President, Asia, Ogilvy Public Relations, APAC
Print & Publishing and Radio & Audio Jury

President:
Guan Hin Tay, Creative Chairman, BBDO, Singapore

Commenting on the Jury President line-up, Simon Cook, CEO, LIONS, said: “The Jury Presidents have avital role to play in upholding the integrity of the Spikes Awards, as well as setting the creative benchmark for the industry in APAC. We’re excited to welcome a record number of markets to the Jury President line-up for 2024 and we wish them luck for the important task ahead of them. The introduction of the Gaming Spikes is anexciting evolution of the Awards and our belief is that this Award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity, gaming, customer experience and communities.”

Event registration is now open, and entries into Spikes Asia are being accepted until 1 February 2024. Further information on Spikes Asia can be found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creativeadvertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards,Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher ofCampaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the deffinitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumerbrands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients inover 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US,Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor andFinance Asia. www.haymarket.com

Contacts:

Jaime Ng Festival Director Spikes Asia
Jaimen@spikes.asia

Camilla Lambert Head of Press & PR Spikes Asia
Camillal@canneslions.com

Tash Naidoo PR Manager SpikesAsia
Tashn@canneslions.com

Press Portal:
press.canneslions.com

Spikes Asia Announces Full Jury Line-Up for 2022

Spikes Asia has today announced the full jury line-up of industry leaders set to judge the Spikes Asia Awards, Asia Pacific’s most prestigious creative communications accolade.

Now in its 35th edition, the Spikes Asia awards will bring 106 jurors together to judge work in 24 awards categories, including new awards developed in response to the region’s shifting creative trends: The Creative Data Spike, the Social & Influencer Spike, and the incorporation of the Tangram Awards to form the new Strategy & Effectiveness Spike. In 2022, the awards will set the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific for the first time.

Philip Thomas, Chairman, Spikes Asia, said, “This formidable line-up of jury members represents the dynamism and diversity of the APAC creative community and the evolution of the Spikes Asia Awards. 2022 is an exciting year for Spikes Asia. A number of Spikes Award categories have been refreshed and expanded and the new Strategy & Effectiveness Spike, recognises the vital link between creativity and marketing effectiveness.”

The jury members represent locations across APAC, including: Bangladesh, China, Japan, New Zealand and South Korea, across a wide range of creative industry disciplines and backgrounds.

The jurors are announced as follows:

Brand Experience & Activation, Creative eCommerce Jury
Jury President – Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA
Eugene Cheong, Chief Creative Officer, DDB, APAC
Nicolas Courant, Chief Creative Officer, Ogilvy, Singapore
Takahiro Hosoda, Executive Creative Director, TBWA\HAKUHODO, Japan
Jesse Wong, Creative Director, GREYnJ UNITED, Thailand
Aalap Desai, National Creative Director, Isobar, India
Ettie Hsieh, Senior Creative Director, Havas, China
Prue Jones, Design and Creative Director, Fjord, Australia

Creative Effectiveness Jury
Jury President – Michaela Lyon, Integrated Client Lead, dentsu, APAC
Justin Hind, CEO, CHE Proximity, Australia
Richard McCabe, Chief Strategy Officer APAC, McCann Worldgroup, Singapore
Arindam Bhattacharyya, Chief Strategy Officer – Media and Performance, APAC, dentsu, Indonesia
Michi Muramoto, Department Director of Experience Solution Unit, Experience Design Center, ADK Marketing Solutions Inc., Japan
Prem Sundar Narayan, Chief Strategy Officer, Ogilvy & Mather, India
Amrita Randhawa, CEO, Publicis Groupe, Southeast Asia, Singapore

Design, Industry Craft Jury
Jury President – Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Nicholas Adamovich, Head of Design, HostHavas, Australia
Kimiko Sekido, Art Director, Dentsu Inc., Japan
Nopparath Eksuwancharoen, Creative Director & Head of Art, SOUR Bangkok, Thailand
Paolo Garcia, Groupe Executive Creative Director, Publicis Groupe, Vietnam
I-Fei Chang, Chief Creative Officer, Wunderman Thompson Taipei, Taiwan
Russell Miranda, Creative Consultant, dentsu grant, Sri Lanka
Geet Rathi, Design Director & Creative Director, TBWA, India

Direct, Outdoor Jury
Jury President – David Guerrero, Creative Chair, BBDO Guerrero, Philippines
Kenneth Tung, Executive Creative Director, Havas, Hong Kong
Jaiyyanul Huq, Executive Creative Director, Grey, Bangladesh
Sam Choi, Executive Creative Director, Innored, South Korea
Kristal Knight, Creative Director, Saatchi & Saatchi, New Zealand
Garima Khandelwal, Chief Creative Officer, MullenLowe Lintas Group, India
Barbara Humphries, Creative Director, The Monkeys, Australia
Huy Dinh Nguyen, Creative Director, Circus Digital, Vietnam

Entertainment, Music Jury
Jury President – Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan
Jia Ying Goh, Strategist, Product Creative Studio, Netflix, Singapore
Karla Henwood, Executive Creative Producer, Squeak E. Clean Studios, Australia
Dew Intapunya, Chief Content Officer, Ensemble, IPG Mediabrands, Thailand
Hamza Amjad, Senior Creative Director, Ogilvy Pakistan
Patrick Tom, Director, Creative, Walt Disney Company, Hong Kong
Janice Jose, Senior Regional Director, UMG for Brands, Universal Music Group, Singapore
Sushant Sreeram, Director – Marketing, Amazon Prime Video, India

Film Craft Jury
Jury President – Sneha Iype, Partner, Executive Producer, Nirvana Films, India
Wuthisak Anarnkaporn, Film Director / Founder, Factory01, Thailand
Cinnamon Darvall, National Head of Broadcast Production, HERO, Australia
Jo Motoyo, Film Director, TOKYO / TAIYO KIKAKU, Japan
Frances Cooke, Creative Director, Clemenger BBDO Wellington, New Zealand
Laura Geagea, Managing Director, China, Asia + MENA, Sweetshop, China
Firrdaus Yusoff, Creative, Forsman & Bodenfors, Singapore

Film, Print & Publishing, Radio & Audio Jury
Jury President – Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia
Masaya Asai, Chief Creative Officer, Droga5 Tokyo, Japan
Andrew Hook, Executive Creative Director, APAC, VCCP, Singapore
Veradis Vinyaratn, Chief Creative Officer, TBWA\Thailand, Thailand
Jonathan McMahon, Executive Creative Director, Special Group, New Zealand
Dennis Kung, Creative Director, Wieden + Kennedy, China
Nicoletta Stefanidou, Chief Creative Officer, Tinker Tailor, Hong Kong
Swati Bhattacharya, Creative Chairperson, FCB, India
Kat Gomez-Limchoc, Executive Creative Director, Blackpencil Manila, Philippines

Healthcare Jury
Jury President – Wendy Chan, Chief Creative Officer, Edelman, China
Shunsuke Kakinami, Executive Creative Director, McCann Health, Japan
Vaishali Iyer, Country Head Communications & Patient Engagement and CSR, Novartis, India
Kieran Moroney, Creative Director, VMLY&R, Australia
Gary Steele, Chief Creative Officer, DDB New Zealand, New Zealand

Innovation, Creative Data Jury
Jury President – Emad Tahtouh, Principal – Creative Technology, Deloitte, Australia
Simon Brock, Executive Creative Director, Digitas ANZ, Australia
Yusuke Miyabe, Executive Manager, Global Digital Business Development, Group 1, Hakuhodo, Japan
Dante Abelarde, Executive Creative Director, MRM, Singapore
Christina Lu, Global CMO, AliExpress, Alibaba Group, China
Jane Stanley, CEO, Heart&Science, New Zealand
Parattajariya Jalayanateja, Managing Director, Wunderman Thompson, Thailand

Media Jury
Jury President – Kasper Aakerlund, Regional President, UM APAC, Singapore
Jacqui Lim, CEO, Havas Media Group, Singapore
Minhee Kang, Global Media Director, Innocean Worldwide, South Korea
Rupert McPetrie, CEO, Greater China, MediaCom, China
Aimee Buchanan, CEO GroupM ANZ, GroupM Communications, Australia
Divya Karani, South Asia Chief Executive Officer, dentsu Media, India
Sapna Nemani, Chief Product & Solutions Officer, APAC, Publicis Groupe, Singapore
James Hawkins, Chief Executive Officer, Asia Pacific, PHD Media, Singapore
Sian Whitnall, Co-Chief Executive Officer, OMD, Australia

Mobile, Digital Craft Jury
Jury President – Jean Lin, Executive Officer, Dentsu Group Inc., Global
Ryutaro Seki, Creative Director, Google, Japan
Josephine Lin, Group Creative Director, Unisurf Digital Marketing, Taiwan
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Claire Waring, Executive Creative Director, R/GA, Australia
Kelly Pon, Chief Creative Officer, BBH, China
Yun Jeong, Jang, Global Creative Director, integrated Retail & Digital, Cheil Worldwide, South Korea
Park Wannasiri, Chief Creative Officer, Wunderman Thompson, Thailand

PR Jury
Jury President – Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Singapore
Tom Sanders, Creative Director, ANZ, Herd MSL, Australia
Tiffany Hu, Managing Partner, PR, Ogilvy Shanghai, China
Kenny Yap, Managing Director, Red Havas, Singapore
Maiya Kinoshita, PR Planner & Copywriter, Dentsu, Japan
Sunaina Jairath, Communication @ Cred, Cred, India
Shafaat Hussain, Managing Director, Omnicom PR, Singapore

Social & Influencer Jury
Jury President – Tea Uglow, IC, Creative Lab, Google, Australia
Graham Drew, Chief Creative Officer, Grey, Malaysia
Akae Wang, Executive Creative Director, Tencent, China
Jax Jung, Global Creative Director, Cheil Worldwide, South Korea
William Beale, Associate Creative Director, APAC, VaynerMedia, Singapore
Pei Ling Ho, Global Creative Director, Creative Works, Google, Singapore
Satoshi Chikayama, Executive Creative Director, TBWA\HAKUHODO, Japan
Teeny Gonzales , CEO, Seven A.D., Philippines

Strategy & Effectiveness Jury
Jury President – Anupama Biswas, Senior Director, Analytics & Insight – APAC Lead, The Coca-Cola Company, Singapore
Ayu Sasaki, Creative Director, Dentsu, Japan
Seung Eun Jang, CEO, Overman, South Korea
Chris Colter, Chief Strategy Officer, Initiative, Australia
Priya Patel, Group CEO, DDB Group Aotearoa, New Zealand
Anil K Nair, CEO, VMLY&R, India
Sindhuja Rai, Global Media Investment and AMEA CX Lead, Mondelez International, Singapore

The juries will convene remotely to judge the work in February 2022 and the Spikes Asia Awards Grands Prix and Special Awards winners will be announced in March 2022.

‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022. and more information on the hybrid event will be released shortly. Interested delegates are welcome to register their interest here (bit.ly/308kr78).

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry’s most influential figures to superb networking opportunities, training and exhibitions of the region’s best creative work. The Awards are Asia Pacific’s top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

About Tangrams Strategy & Effectiveness Awards

Since their launch 18 years ago, the Tangrams (formerly Asian Marketing Effectiveness Awards) have set out to recognise and celebrate outstanding marketing effectiveness programmes in the region. Responding to the growing correlation of creativity and effectiveness, the programme has gradually aligned with Spikes in recent years, with 2022 seeing the full integration of the Tangrams Awards categories into the Spikes Asia Awards.

For further information:
For queries on Spikes Asia Awards, please send an email to awards@spikes.asia
For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia

Spikes Asia Announces 2022 Jury Presidents

Spikes Asia has announced the fourteen industry leaders set to judge Asia Pacific’s most prestigious creative communications awards. For the first time, gender parity has been reached and Spikes Asia has the strongest female representation across its Jury Presidents in its 35 editions.

This year’s Jury Presidents come from across the region including China, Hong Kong, Japan, Singapore, Australia, New Zealand, India and The Philippines, as well as from a mix of disciplines from throughout the industry.

Speaking about this year’s Jury Presidents, Philip Thomas, Chairman, Spikes Asia, said, “It’s an exciting time for Spikes Asia as we incorporate the Tangrams Awards to create the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific. This collection of outstanding talent is representative of the evolved Spikes Asia Awards and we are delighted to have them all onboard.”

The Jury Presidents will judge work in 24 awards categories, including in the three newly launched Spikes – Strategy & Effectiveness, Creative Data and Social & Influencer – which are in response to the shifting creative trends across the region.

The 2022 Jury Presidents are announced as follows:

Brand Experience & Activation and Creative eCommerce Jury President
Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA

Creative Effectiveness Jury President
Michaela Lyon, Integrated Client Lead, Dentsu, Hong Kong

Design and Industry Craft Jury President
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong

Direct and Outdoor Jury President
David Guerrero, Creative Chair, BBDO Guerrero, The Philippines

Entertainment and Music Jury President
Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan

Film, Print & Publishing and Radio & Audio Jury President
Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia and New Zealand

Film Craft Jury President
Sneha Iype, Partner, Executive Producer, Nirvana Films, India

Healthcare Jury President
Wendy Chan, Chief Creative Officer, Edelman, China

Innovation and Creative Data Jury President
Emad Tahtouh, Principal – Creative Technology, Deloitte, Australia

Media Jury President
Kasper Aakerlund, Regional President, UM, APAC

Mobile and Digital Craft Jury President
Jean Lin, Executive Officer, Dentsu Group Inc., China

PR Jury President
Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Asia Pacific

Social and Influencer Jury President
Tea Uglow, IC, Creative Lab, Google, Australia

Strategy & Effectiveness Jury President
Anupama Biswas, Senior Director, Analytics & Insight – APAC Lead, The Coca-Cola Company, Asia Pacific

Key awards information:
– Awards are now open for entries and entries can be submitted here
– The Tangrams Awards have been incorporated into the Spikes Asia Awards to recognise the vital link between creativity and marketing effectiveness
– Final entry deadline is 20 January 2022 at 11.59pm SGT.
– Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.
– The Digital Spike will be retired from the awards.
– Spikes award sections and categories are expanded. Further information can be found here

The Jury Presidents and their juries will convene remotely to judge the work in February 2022 with the winners of the Spikes Asia Awards announced on 3 March 2022. “Spikes Asia x Campaign Asia: The Experience” is also set to return from 1-3 March 2022 and more information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest here.

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry’s most influential figures to superb networking opportunities, training and exhibitions of the region’s best creative work. The Awards are Asia Pacific’s top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

About Tangrams Strategy & Effectiveness Awards

Since their launch 18 years ago, the Tangrams (formerly Asian Marketing Effectiveness Awards) have set out to recognise and celebrate outstanding marketing effectiveness programmes in the region. Responding to the growing correlation of creativity and effectiveness, the programme has gradually aligned with Spikes in recent years, with 2022 seeing the full integration of the Tangrams Awards categories into the Spikes Asia Awards.

For further information:

For queries on Spikes Asia Awards, please send an email to awards@spikes.asia
For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia

Spikes Asia Awards 2022 Announces the Integration of the Tangrams Awards and Launch of the Strategy & Effectiveness Spike

Spikes Asia opens entries for the 35th edition of the Spikes Asia Awards and announces the integration of the prestigious Tangrams Awards and the launch of the new Strategy & Effectiveness Spike, in response to the evolving correlation between creativity and effectiveness.

The Spikes Asia Awards, Asia Pacific’s top award for excellence in creative communications, will now serve as the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific.

The new Strategy & Effectiveness Spike celebrates strategies that deliver measurable results and ideas that balance bold creativity and sustained business impact and aims to champion a culture of creativity, strategy and effectiveness, which is growing within agency and client organisations in the region.

Jenny Lau, Events Director, Spikes Asia, comments: “It’s an exciting time in the evolution of Spikes Asia as we announce the new Strategy & Effectiveness Spike, cementing the awards’ role as the definitive benchmark for both creativity and marketing effectiveness across APAC. This new award reinforces the importance of synergising creativity and effectiveness, which for too long, have remained disparate. We believe that when creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world.”

The Spikes Asia Awards are updated each year to reflect the rapidly evolving creative industry landscape in Asia-Pacific. In 2022, significant changes respond to shifting creative trends across the region. Spikes Asia launches new awards: The Creative Data Spike, which celebrates the interplay of ideas and information and the Social & Influencer Spike, celebrating creative social thinking and strategic influencer marketing solutions, while the Digital Spike has now been retired.

Atifa Silk, Managing Director at Haymarket Media Asia, comments: “In consultation with the APAC creative community, and in response to rapid evolutions in the industry landscape, a number of Spikes Award categories have been refreshed and expanded for 2022. We look ahead to next March with great anticipation, as an opportunity to celebrate and benchmark world-class and effective creative work from across the region.”

Key awards information
– Awards open for entries on 14 October 2021
– Final entry deadline is 20 January 2022 at 11.59pm SGT.
– Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.
– The Digital Spike will be retired from the awards.
Spikes award sections and categories are expanded. Further information can be found here (https://www.spikes.asia/awards-information/whats-new).

The winners of the Spikes Asia Awards will be announced in March 2022 along with the return of Spikes Asia x Campaign Asia: The Experience. More information on the hybrid event will be released later in the year. Interested delegates are welcome to register their interest for free here (https://www.spikes.asia/misc/saxca-2022).

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry’s most influential figures to superb networking opportunities, training and exhibitions of the region’s best creative work. The Awards are Asia Pacific’s top award for excellence in creative marketing & communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

About Tangrams Strategy & Effectiveness Awards

Since their launch 18 years ago, the Tangrams (formerly Asian Marketing Effectiveness Awards) have set out to recognise and celebrate outstanding marketing effectiveness programmes in the region. Responding to the growing correlation of creativity and effectiveness, the programme has gradually aligned with Spikes in recent years, with 2022 seeing the full integration of the Tangrams Awards categories into the Spikes Asia Awards.

For queries on Spikes Asia Awards, please send an email to awards@spikes.asia
For queries on the Young Spikes Competitions and Spikes Asia Academy, please email: RyhnL@spikes.asia

Spikes Asia 2020 Cancelled

SINGAPORE, Apr 8, 2020 – (ACN Newswire) – Spikes Asia today announces that the Festival will no longer take place in October 2020 as planned. The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will be held in 2021 in Singapore and new dates will be announced shortly.

The impact of the COVID-19 virus continues to affect the Asia Pacific region and the world. Health, economic, and societal concerns are determining the priorities of societies and businesses globally. Our community, across the creative marketing and media industries, is facing unparalleled challenges. The need to protect companies and people, and to support consumers, is taking precedence during this challenging time.

The difficult decision to cancel Spikes Asia was made after in-depth consultations with partners and customers and in response to the unprecedented global situation. We, therefore, felt it important to remove uncertainty and provide clear communications to our community around the delivery of Spikes Asia Festival and the Awards, as quickly as possible.

Joe Pullos, Festival Director, Spikes Asia, commented: “Spikes Asia celebrates the extraordinary creativity of the Asia Pacific creative community. We want to ensure that we respond to the needs of our customers and partners across the region and support the marketing and creative industries through this global crisis. We are announcing the change today so that we can bolster our community with clear communication and begin preparing for 2021. Spikes Asia, working alongside our customers and partners, will return next year stronger than ever. We look forward to celebrating and honouring the very best creative work with our community, as we all look ahead to a more positive future.”