Category: Media & Marketing

DAS Universe Partners with Singapore Golf Association and LG Electronics Singapore Pte Ltd to Launch a New Immersive Digital Signage Project at Keppel Club Singapore

DAS Universe Pte Ltd, a leader in curating immersive digital experiences, is proud to announce a strategic collaboration with the Singapore Golf Association (SGA), LG Electronics Singapore Pte Ltd (LG), and Keppel Club to launch an Immersive Digital Signage Project. This marks the first installation of immersive digital signage solutions at a golf club in Singapore, offering a new and dynamic advertising experience.

As part of the collaboration, an advanced LED Display Screen – jointly sponsored by SGA and Lexus – will be installed at the Golf Bag Drop-Off Point at Keppel Club. The digital signage will feature immersive visuals, advertisements, and promotional content, transforming the venue into a visually engaging and modern space for advertisers and visitors alike.

DAS Universe will manage the project, utilizing its expertise in project management and digital content production, while LG will provide its advanced display technology. The digital signage will be operational at Keppel Club in early 2025, with plans for further installations across the country.

“SGA is pleased to be part of this initiative that brings immersive digital signage to golf clubs in Singapore, with Keppel Club being the first club to feature this. The project will take a significant step in enhancing the overall experience for golfers, offering new opportunities for engagement,” said Joshua Ho, General Manager of Singapore Golf Association (SGA).

“We are excited to be the first golf club in Singapore to introduce this innovative signage solution,” said Desmond Chua, General Manager of Keppel Club Singapore. “This initiative is a reflection of our ongoing commitment to modernizing our facilities while preserving the premium experience that Keppel Club is renowned for.”

“We are thrilled to showcase our latest indoor LED signage at the prestigious Keppel Club, a testament to LG’s commitment to innovation and excellence in display technology. At LG, we believe that technology should not only enhance experiences but also inspire creativity and engagement. This display is a perfect embodiment of that philosophy, offering vibrant colours and dynamic content that captivate audiences and elevate any setting.” remarked Lee Kunho, Managing Director of LG Electronics Singapore Pte Ltd.

James Hong, Managing Director of DAS Universe shared, “We are so excited to introduce immersive digital signage to a venue as iconic as Keppel Club. This partnership is a testament to our dedication to delivering cutting-edge, immersive experiences. With the anticipated success of the installation at Keppel Club, we plan to expand the DAS Universe Immersive Digital Signage (DIDS) model to other golf courses and leisure locations across Singapore and the wider Southeast Asian region.”

About DAS Universe (DU)

DAS Universe is a leading provider of immersive digital experiences and solutions, specializing in cutting-edge digital displays and interactive content for a wide range of industries. Known for its innovative approach, DAS Universe transforms ordinary spaces into captivating visual experiences that engage and inspire audiences.

For more information, visit https://www.dasuniverse.io/.

Media contact:
Valencia Toh
valencia.toh@rhtgoc.com 

Tay Guan Hin Receives First Ever 2025 AAMS Hall of Fame Visionary Award

The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore’s advertising and marketing community, has honored Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award.

The prestigious award, presented at the Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic brilliance in the field of advertising.  

Honorees have significantly influenced the direction and landscape of advertising in Singapore by taking risks, pushing boundaries, and inspiring others through innovative campaigns and groundbreaking work that set new standards for the industry. 

Tay Guan Hin serves as the APAC Regional Director for The One Club for Creativity, spearheading the elevation of awards, programs, partnerships, and regional membership. With a remarkable career spanning leadership roles at global agencies such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, Guan Hin has significantly influenced the creative industry. His tenure as Creative Chairman of BBDO Singapore and a member of the BBDO Asia Creative Council further cemented his reputation as a trailblazer in creativity and strategy.

Guan Hin’s digital engagement strategies have helped transform brands like Visa, Unilever, Audi, HSBC, Shell, Nestlé, and Johnson & Johnson, empowering them to navigate market challenges and build robust market presences. He also founded TGH Collective, a successful independent creative boutique agency, showcasing his entrepreneurial flair.

A passionate advocate for nurturing young talent, Guan Hin co-founded The Crowbar Awards, Singapore’s first student awards program, and continues to mentor aspiring professionals through initiatives like The One Club’s Portfolio Night and student awards programs. His leadership extends beyond advertising, as he served as President of the Asia Professional Speakers Association, where he championed innovation and creativity in professional speaking.

Guan Hin is also an accomplished author. His debut book, Collide: Embracing Conflict to Boost Creativity, published by Penguin Random House SEA, swiftly became an Amazon and Straits Times best-seller. The book encapsulates his philosophy that conflict and imperfection drive creativity.

Renowned for his thought leadership, Guan Hin is a sought-after keynote speaker. He has presented at TEDx, The One Club’s Creative Executive Summit, One Show China, One Asia, Spikes Asia, AdFest, and major corporations like Tencent and Meta. Additionally, he has held prestigious international roles, including being the first Jury President from APAC at the Cannes Lions Outdoor Awards and serving on The One Club’s International Board of Directors.

Guan Hin’s enduring commitment to creativity and mentorship has left an indelible mark on the industry, making him a key figure in shaping the next generation of creative leaders.

About Tay Guan Hin – Hall of Fame Winner, Author, Keynote Speaker, Creative Thought Leader, Mentor  

Tay Guan Hin is a creative industry leader and APAC Regional Director for The One Club for Creativity, championing programs and partnerships that elevate creativity across the region.  

With a storied career at global agencies like Saatchi & Saatchi, BBDO, and Leo Burnett, he has shaped the strategies of brands such as Visa, Unilever, and Shell. As the founder of TGH Collective, he brings entrepreneurial ingenuity to his work.  

Guan Hin’s best-selling book Collide: Embracing Conflict to Boost Creativity (Penguin Random House SEA) highlights his philosophy that imperfection and conflict fuel innovation. Celebrated by Amazon and The Straits Times, the book cements his thought leadership.  

A passionate mentor and speaker, he co-founded The Crowbar Awards and inspires young talent globally. From TEDx to Cannes Lions, his influence continues to shape the next generation of creative leaders.

Media contact:
ganesh@mettai.world 

Migrant Workers Honored at Indian New Year Celebrations

The Indian New Year (Harvest Month) celebrations on 19 January, 2025 united migrant workers and locals in a day-long program, filled with joy, cultural performances, and community spirit. Proudly presented by Mett.AI, the event was organized in association with the Indian High Commission, Ministry of Manpower, and Assurance, Care and Engagement (ACE) and took place at the Kranji Recreation Centre.

Over 50 local talented artists, along with 2000 migrant workers, delivered electrifying performances, showcasing spectacular cultural acts that reflect the vibrancy of the Indian harvest season. This grand event was made possible by the dedication of more than 120 passionate volunteers, who came together to turn this vision into reality.

Present for the event were Mrs. Pooja M. Tillu, Deputy High Commissioner, and Mr. Tung Yui Fai, Chief, Assurance, Care and Engagement (ACE) Group of the Ministry of Manpower (MOM). Obayashi and Sian Chay proudly supported the event as Gold Sponsors, with Lulu Money joining as the esteemed Silver Sponsor. The celebrations promised an array of captivating highlights to engage and inspire attendees. The event was further enriched by the generous contributions of the Red Cross Society, Migrant Workers Centre, Google, POSB, and Singtel, along with outstanding support from local communities. The wellness program was expertly led by globally renowned organizations such as The Art of Living and the Isha Foundation. Attendees enjoyed a delightful culinary experience, with delicious meals thoughtfully prepared by KRSNA free meals and Balaji Vegetarian Restaurant.

Attendees immersed themselves in authentic harvest-themed activities, including the traditional Pongal celebration and a lively cattle show, offering a unique connection to rich cultural traditions. To further enhance the experience, complimentary lunch, snacks, goodie bags, and refreshing sugarcane juice was provided to all attendees.

Above all, this event marked a powerful celebration of unity, fostering stronger bonds between migrant workers and the local community. This initiative exemplifies the spirit of gratitude, inclusion, and cultural pride, which offered attendees a memorable experience as they welcome 2025 together.

High Commission Of India wishes everyone a great year ahead and expressed, “ This event presents a remarkable opportunity to collaborate and create an unforgettable experience for fellow migrant workers and all the attendees. Together, we can ensure its resounding success and showcase the synergy of our efforts.”

Ganesh Somwanshi, Founder and event presented, Mett.AI, reflects, “The world is inspired by Singapore’s visionary approach to cultural harmony and inclusion. This event is more than a celebration—it reflects the nation’s commitment to equality, cross-cultural understanding, and community development. By honoring the contributions of migrant workers and uniting diverse cultures, we aim to co-create an inspiring experience that embodies Singapore’s ethos and leaves a lasting impact on everyone involved.”

Gurudev Sri Sri Ravi Shankar, Founder, The Art Of Living shares, “Let me wish you all a very happy new year. This program, organized by Mett.AI and supported by the Indian High Commission and Ministry Of Manpower, hopes to bring more celebration and enthusiasm. We need to intigrate with the local culture, and Singapore is a country that believes in inclusivity. It’s an example of how the world should be Free, prosperous, healthy, and harmonious.”

Arun K , Lulu Money Singapore, adds, “The event organized by the Indian High Commission, Singapore, was a resounding success, and we’re delighted to have been a part of it. We Lulu Money as a financial institution, we’re committed to supporting migrant workers, and this event was a testament to the power of collaboration and community. We’d like to extend our heartfelt congratulations to the team at the Indian High Commission Singapore and  Mett.Ai for their outstanding efforts in making this event a success. We look forward to many more successful events that uplift and support migrant workers.”

About Mett.AI

Mett.AI is driven with a passion for creating meaningful and impactful community-focused social initiatives. Specializing in marketing for purpose driven brands  and conceptualising  grassroot events, we craft campaigns that amplify social causes, bridge cultural divides, and celebrate the power of human connection. We are a bunch of passionate marketers. Learn more at www.mettai.world

For queries contact:
ganesh@mettai.world 

A Year in Review: The Success of Strategic Offshoring and New-Shoring

SRKay Consulting Group announces the release of its latest whitepaper, “A Year in Review: The Success of Strategic Offshoring and New-Shoring,” offering a comprehensive analysis of global business strategies in 2024. This whitepaper provides actionable insights for organizations leveraging offshoring and new-shoring to achieve innovation-driven, resilient operations.

Context and Market Overview

2024 marked a pivotal year for global offshoring strategies, shifting from cost-saving models to value-driven approaches emphasizing innovation and sustainability. India emerged as a leader in new shoring, supported by advancements in Global Capability Centers (GCCs), robust digital infrastructure, and an adaptable workforce. These trends underscore India’s position as a critical hub for global businesses seeking long-term partnerships and operational excellence.

Key Findings and Insights

1. Advancements in New-Shoring

Companies accelerated R&D efforts, reducing time-to-market and aligning with ESG goals.Renewable energy and green infrastructure became central to operational strategies.

2. Rise of Emerging Cities

Tier-II and Tier-III cities like Visakhapatnam and Nagpur gained prominence as innovation hubs, offering 20–30% cost advantages.

3. Sustainability Integration

57% of organizations prioritized ESG goals, embedding sustainability into their operations and partnerships.

Expert Insights

“India’s transformation into a global leader in offshoring and new-shoring is a testament to its adaptable workforce, digital infrastructure, and innovation-driven ecosystem. This whitepaper offers organizations a roadmap to leverage India’s strategic advantages for sustainable growth and success,” said Karunjit Kumar Dhir, CEO, SRKay Consulting Group.

Detailed Analysis

The report delves into India’s unique advantages for global investors, including:

Cost Efficiency: 63% of companies reported significant savings, redirecting resources to R&D and sustainability initiatives.Talent Access: With 65% of the workforce under 35, India’s skilled professionals in AI, data analytics, and automation drove success for 43% of respondents.Innovation: Programs like Digital India propelled advancements in AI, IoT, and blockchain, enabling 88% of surveyed organizations to achieve improved efficiency.Market Adaptability: India’s growing middle class and regional expansion opportunities supported faster time-to-market for customized solutions.

Future Outlook

India’s strategic positioning as a hub for offshoring and new-shoring is expected to grow, with key trends including:

Emerging Hubs: Tier-II/III cities like Nagpur and Coimbatore offer untapped potential and cost benefits.Technological Integration: AI, 5G, blockchain, and cloud technologies are reshaping operational efficiencies.Sustainability Focus: Green infrastructure and circular economy models are becoming central to business strategies.

Call to Action (CTA)

Download the Whitepaper and discover how strategic offshoring and new-shoring in India can drive your business’s growth and innovation.

About SRKay Consulting Group

Operating across eight countries, SRKay Consulting Group specializes in establishing efficient GCCs and offshore entities. With a focus on innovation, regulatory expertise, and operational precision, SRKay empowers businesses to unlock global opportunities and achieve sustainable growth.

Contact Information:
Komaldeep Kaur
Email: Komal@mianext.com
Explore More: www.srkay.com

Sparkline Hosts Exclusive Webinar on Leveraging Google Analytics 4 for E-Commerce Success

Sparkline, a leading digital analytics consultancy in Southeast Asia, is proud to announce its upcoming webinar, “Unlocking E-Commerce Success with Google Analytics 4”, designed to help marketers and e-commerce professionals harness the full potential of Google Analytics 4 (GA4). Taking place on 15 January 2025, this transformative session is tailored to empower businesses with advanced analytics strategies that enhance user journeys and maximize ROI.

Why Google Analytics 4 is a Game-Changer for Marketers

As digital marketing trends evolve, GA4 emerges as an essential tool for businesses aiming to stay ahead in an increasingly data-driven environment. With its enhanced capabilities in tracking user behavior across multiple platforms, GA4 provides deeper insights into the customer journey, enabling marketers and e-commerce managers to:

  • Streamline Tracking: Simplify and centralize tracking mechanisms for cross-platform interactions.
  • Boost Engagement: Identify key touchpoints to foster better user engagement.
  • Optimize ROI: Make data-backed decisions that translate into tangible business outcomes.

In the era of first-party data, GA4’s emphasis on privacy-centric analytics ensures businesses remain compliant while delivering meaningful insights that drive growth.

Webinar Details

Join Sparkline’s esteemed experts for an engaging and insightful session:

  • Date: 15 January 2025
  • Time: 11:30 AM – 12:30 PM SGT
  • Location: Zoom (Free Registration)
  • Registration Link: Register Here

Meet the Speakers

The webinar will feature two industry experts who bring extensive experience in analytics and customer success:

  • Timothy Paul – Analytics & Technical Integration Consultant at Sparkline
  • Nur Raihana – Customer Success Manager at Sparkline

Both speakers will provide actionable strategies and practical insights tailored to the unique challenges of the e-commerce sector.

What Will be Covered

Attendees will gain access to:

  • Advanced GA4 techniques to optimize every stage of the customer journey—from discovery to conversion.
  • Tools to enhance engagement and improve tracking accuracy.
  • Data-driven approaches to maximize ROI and drive sustainable growth.

About Sparkline

Since its founding in 2013, Sparkline has been at the forefront of digital analytics in Southeast Asia. Headquartered in Singapore, the consultancy specializes in empowering businesses with practical, scalable solutions to navigate the complexities of today’s digital landscape. As a pioneering partner of Google’s Analytics Suite, Sparkline leverages its decade-long expertise to drive digital maturity, enhance organizational capabilities, and foster data-driven innovation.

Through tailored consulting, training, and cutting-edge technology solutions, Sparkline partners with Fortune 500 companies and regional leaders to optimize customer experiences and achieve measurable growth. By championing first-party data strategies and streamlining digital processes, Sparkline helps businesses thrive in a competitive e-commerce environment.

CleverTap Predicts Key Trends for Customer Engagement in 2025

AI Agents, Customer-Led Interactions And Other Defining Trends Take Center Stage in CleverTap’s 2025 Customer Engagement Trend Predictions

CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.

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With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.

1. From Push to Pull: Generative AI-driven Wave of Customer Interactions
With GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.

2. Personalization vs Privacy: Navigating a Balanced Approach
Personalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.

3. Martech’s Evolution from a Fixed Tech Stack to a Living Cartography
The Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of “living cartography” holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences. 

4. The Rise of AI Agents
AI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.

5. Customer Retention over Acquisition 
The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations. 

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI’s promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”

Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co 

SRKay Consulting Group: Establishing a Global Capability Center in India

SRKay Consulting Group announces the release of its highly anticipated whitepaper, “Strategic Insights for Establishing a GCC in India: A C-Suite Perspective.” This comprehensive report provides global corporations with actionable strategies to harness India’s unparalleled advantages, including cost efficiency, an innovation-driven workforce, and a supportive regulatory ecosystem.


With over 1,700 GCCs employing 1.66 million professionals, India is a global hub for innovation and operational excellence. The whitepaper explores the factors behind India’s rapid growth as the premier destination for GCCs, offering businesses a roadmap to long-term success.

Key Highlights from the Whitepaper

1. Strategic Advantages:
– Up to 70% savings on IT talent acquisition costs compared to developed markets.
– Regulatory frameworks like 100% FDI and simplified compliance make India an ideal investment choice.
2. Technological Innovation:
– Investments in AI, machine learning, and RPA are driving India’s GCCs toward global leadership in digital transformation.
– Adoption of emerging technologies like Digital Twins and generative AI is reshaping industries.
3. Diverse GCC Models:
– Captive, vendor-managed, and co-sourced models allow businesses to align GCCs with their unique operational goals.
4. Case Studies:
– Walmart: Leveraging AI in Bengaluru for enhanced supply chain management and customer experience.
– AWS: Driving India’s digital transformation through multi-billion-dollar investments in Hyderabad.
– Goldman Sachs: Balancing financial innovation with community development initiatives.
5. Future Trends:
– By 2030, India’s GCC workforce is projected to grow to 4.5 million, underlining its importance as a global business hub.
– Increased focus on R&D, innovation, and sector diversification to drive sustained growth.

Expert Insights

“India’s GCC ecosystem has evolved from a cost-driven model to a value-centric hub for global innovation and transformation. Our whitepaper offers a step-by-step guide for organizations seeking to establish, scale, and innovate in India.” — Karunjit Kumar Dhir, CEO, SRKay Consulting Group

Why Download the Whitepaper

– Discover the top strategic locations in India for GCCs, including Bengaluru, Hyderabad, and Pune.
– Learn about state-specific incentives and policies that enable seamless market entry.
– Explore real-world case studies that showcase how leading companies are leveraging India’s resources for global impact.

Download the Whitepaper and take the first step toward building a GCC that drives innovation and operational excellence.

About SRKay Consulting Group

Operating across eight countries, SRKay Consulting Group specializes in establishing efficient GCCs and offshore entities. With a focus on innovation, regulatory expertise, and operational precision, SRKay empowers businesses to unlock global opportunities and achieve sustainable growth.

Contact Information:
Komaldeep Kaur
Email: Komal@mianext.com
Explore More: www.srkay.com 

Spikes Asia announces its 2025 Juries

Mongolia will be represented on the Jury for the first time

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up.

First-time brands represented on the line-up are Flipkart and easypaisa – Telenor Microfinance Bank. Other brands and platforms represented on the Juries include Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia. Among agencies and networks represented are Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India and One Green Bean.

Commenting on the Jury line-up, Mandy Neo, Director, Spikes Asia, said: “We are thrilled to announce the Jury for Spikes Asia 2025, and we are especially proud to welcome Mongolia to the Jury for the first time. Our Jurors’ expertise and vision will be instrumental in celebrating the groundbreaking work that defines Asia–Pacific’s creative excellence. We look forward to their insights as they help set new standards of innovation, showcasing how APAC’s most creative businesses harness creativity to drive growth and progress.”

The 2025 Jury includes Mongolia’s first-ever representative, Bilguun Munkhjargal, Founder and Managing Director of Whyze, who will serve on the Audio & Radio, Film, and Print & Publishing Jury. Munkhjargal added: “Spikes Asia has always been the region’s benchmark for creative communications and strategy, and Mongolia is no exception. It’s a tremendous honour to represent Mongolia on the Spikes Asia Jury this year, and I am delighted that there is more and more participation and representation from Central Asia with each passing year. I look forward to witnessing the amazing work from all over APAC with my fellow Jurors.”

Simon Cook, CEO, LIONS, commented: “Our Jurors play a vital role in setting the creative benchmark for APAC and we are delighted to see representation from a broad range of agencies, brands and companies allowing a diverse range of perspectives in the Jury rooms. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised in 2025.”

The Spikes Asia 2025 Juries have been named as:

Audio & Radio, Film, Print & Publishing
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
Bianca Fernandez, Executive Creative Director, DDB, the Philippines
Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia
Hilary Badger, Executive Creative Director, Ogilvy, Australia
Jesse Wong, Global Creative Director, Cheil Worldwide, Global
Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore
Kimberly Chin, Music Composer / Creative Director, Pitch Audio+Magic, Malaysia
Phairat Uaphadunglert, Executive Creative Director / Co-Founder, Choojai and Friends, Thailand

Brand Experience & Activation, Creative Commerce
Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand
Aden Hepburn, CEO, Akcelo, Australia
Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia
Krystle Morais, Creative Director, VaynerMedia Thailand, APAC
Mukund Olety, Chief Creative Officer, VML, India
Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR
Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa – Telenor Microfinance Bank, Pakistan
Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India

Creative Data, Innovation
Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea
Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India
Ivy Shao, SVP, Weber Shandwick, Mainland China
Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan
Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan
Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC
Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy
Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Australia
Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan
Charlotte Auyeung, Head of Strategy, McCann, Japan
Murtaza A Tajbhoy, Senior Consultant, Stax LLC, North America, Europe and Sri Lanka
Preeti Kumar, Global Client President, Dentsu, Global
Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global

Design, Industry Craft
Kainaz Karmakar, Chief Creative Officer, Ogilvy, India
Ben Miles, Chief Design Officer, APAC, R/GA, APAC
Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia
Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan
Nari Moon, Creative Director, INNOCEAN, South Korea
Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand
Zokir Khalmatov, Art Director, MA’NO Branding, Central Asia

Digital Craft, Social & Influencer
Kazuhiro Shimura, Group Creative Director, Dentsu Inc., Japan
Chew Wee Ng, Head of Business Marketing, TikTok, APAC
Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan
Mahima Kukreja, Senior Creative Director, Monks, India
Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines
Yinbo Ma, Chief Creative Officer, Havas, Mainland China
Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia

Direct, Outdoor
Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China
Angie Tijam – Tohid, Executive Creative Director, Havas Ortega Group, the Philippines
Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand
Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India
Seung jae Lee, Chief Creative Officer, IDEOT, South Korea
Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan
Tomoko Kanezaki, Group Creative Director, Dentsu Inc., Japan

Entertainment, Gaming, Music
Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand
Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia
Carl Urgino, Head of Art, Leo Burnett, the Philippines
Guy Futcher, Regional Executive Creative Director, Octagon, APAC
Johanna Egger, VP Games and Emerging Tech APAC, DEPT® Agency, APAC
Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan
Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan

Film Craft
Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand
Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan
Kopal Naithani, Founder and Director, Superfly Films Pvt. Ltd., India
Lily Li, Managing Director, The Mill, Mainland China
Naoko Tajima, Director, Wonderworld Inc., Global
Peter Kirk, Creative Director, Campfire x, Global
Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore

Healthcare
Shunsuke Kakinami, CEO and Creative Director, FOUR FEET Inc., Japan
Narve Thakrar, Managing Partner, DDB Remedy, APAC
Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore
Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India
Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global

Media
Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC
Eileen Ooi, CEO APAC, PHD, APAC
Hai Anh Vu, General Manager, Publicis Groupe, Vietnam
Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR
Pratik Shetty, Senior Director Marketing, Flipkart Internet Pvt Ltd, India
Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China
Virginia Hyland, CEO, Havas Media Network, AUNZ

PR
Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global
Amber Abbott, Managing Director, One Green Bean, Australia
Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam
Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India
Mina Sakai, Chief Consultant, PR Consulting Dentsu Inc., Japan
Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines
Tim Green, Chief Creative Officer, Edelman, APAC

Entries into Spikes Asia are being accepted until 28 January 2025. Further information on the Awards can be found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About LIONS

LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group. www.lionscreativity.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Mandy Neo
Director
Spikes Asia
Mandyn@spikes.asia

Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com

Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com

Headshots:

You can download official headshots of the Spikes Asia Juries here.

Press Portal:
press.canneslions.com

Awards queries:
awards@spikes.asia

CleverTap Report: 46% of Product Managers Cite Resource Limitations as Top Barrier to App and Web Experimentation

CleverTap, the all-in-one engagement platform, has released its market research report on “The State of App and Web User Experience Optimization”. The report sheds light on how digital-first brands are leveraging experimentation and personalization on their apps and websites to drive customer engagement and business growth. It also highlights roadblocks faced by marketers and product managers while experimenting with the UI, workflows, and functionality across apps and websites.

For a thorough understanding of the current landscape, this report draws insights from a diverse group of respondents – with data gathered through structured surveys and in-depth interviews – representing organizations with over two million customers across 50+ countries. This includes VPs, CMOs, and product managers ranging from startups to large enterprises across various industries. – Together, they offer valuable insights into how businesses optimize app and web experiences to drive customer engagement and business growth.

While 95% of surveyed product managers and 88% of marketers believe that the right user experience is essential for driving customer engagement and retention — many report significant challenges to effectively experimenting with app and web user experiences. Despite recognizing its importance, they reported difficulties such as limited resources, data gaps, and technical constraints that hinder their ability to innovate and deliver impactful user experiences.

Other notable findings from the report include –

  • 81.9% of product managers rarely experiment with their app and web experiences before making changes to them. The top challenges quoted include lack of resources (46%), inadequate data and analytics (31%), and technical issues (19%)
  • 54% of product managers are unable to support marketers in experimenting with onboarding flows, banner placement, homepage content and other similar app and web experiences.
  • 81% of marketers believe it would make a significant impact if they could independently experiment with multiple variations of web and app experiences within a no-code framework provided by their product management function.

Commenting on the report, Jacob Joseph, Vice President – Data Science, CleverTap said, “With consumer expectations constantly rising, brands need to go beyond perfecting their channel strategies and also focus on enhancing the in-app and web experiences to drive results from their marketing efforts. Since all channels ultimately lead users to the app or website, an unsatisfactory experience there can render all your efforts ineffective and become a missed opportunity. Personalization and experimentation on apps and websites are critical to reducing churn and driving growth, yet resource constraints and data gaps hinder marketers and product managers. We are committed to helping businesses navigate these challenges with CleverTap’s Product Experiences, which offers effortless ways to personalize and experiment with app and web experiences driving stronger engagement and lasting brand loyalty.”

For more information and insights download the report here.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Niyo Doubles Click-Through Rates and Improves Customer Retention with CleverTap

Niyo, India’s leading fintech startup, teamed up with CleverTap, the all-in-one engagement platform, to improve customer experiences through personalized engagement and real-time interactions. Since its founding in 2015, Niyo has been revolutionizing financial services in India, particularly with its international travel cards and app-based financial services, catering to the evolving needs of its users.

image

In its almost decade-long journey, Niyo recognized the challenges that modern Indian travellers face at every touchpoint while venturing abroad. It sought a feature-rich user engagement platform that would effectively deliver the right solutions to its customers and found the ideal partner in CleverTap. By leveraging CleverTap’s advanced automation tools, Niyo enhanced its onboarding processes, while ensuring compliance with regulations, and streamlining customer experiences. This collaboration empowered Niyo to reduce drop-offs during the customer journey, automate personalized messages, and re-engage dormant users.

By deploying CleverTap’s integrated platform, Niyo achieved:

・2x increase in click through rates, leveraging Clever.AI for emotionally intelligent content.
・40% optimized conversion rate through pinpoint targeting, ensuring personalized and relevant communication at every step.
・12% re-engagement of dormant users through targeted campaigns, highlighting Niyo’s success in winning back inactive customers.

Sushanth Ravikumar, SVP – Head of Marketing,  Niyo, said – “At Niyo, delivering a seamless and personalized experience for our customers is a top priority. CleverTap has been instrumental in elevating this experience. Its robust automation and communication tools have streamlined our onboarding process while maintaining compliance in the highly regulated sector. What started as a tool to streamline everyday operations has become a key force in helping us preserve customer trust, even during challenging times. Its ability to adapt to real-time shifts in customer engagement offers us a definitive edge in an ever-changing dynamic, solidifying our long-term confidence in the platform.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said – “We are excited to collaborate with Niyo as they continue to innovate in the travel fintech space. Through our partnership, we’ve been able to enhance Niyo’s customer engagement by focusing on delivering personalized and timely experiences. This has not only streamlined their processes but also improved customer satisfaction, particularly in key areas like onboarding and transaction management. We look forward to supporting Niyo as they scale and evolve their offerings in this dynamic market.”

About Niyo 
Niyo is India’s leading banking fintech that has revolutionized “travel banking” for Indians. The company was co-founded by banking veteran Vinay Bagri (currently, CEO) and technology veteran Virender Bisht (currently, CTO) in 2015. Niyo offers zero forex debit and credit cards, which provides the best banking experience and value for international travellers. This unique solution was invented by Niyo in 2015 and has helped over 2 million Indians by saving more up to 5% on their international transactions with Zero Forex offering.  In this last Series-C round in 2022, Niyo raised $130 million, which was led by global VC and PE firms, Accel, Lightrock, and Multiples. Its other investors include Prime Venture Partners, Horizons Ventures, Tencent, JS Capital, Social Capital, and Beams Fintech Fund. Niyo operates out of a corporate office in Bengaluru and has a sales presence in more than 20 states and union territories.

Visit: GoNiyo.com

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco, to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit CleverTap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/  
X: https://twitter.com/CleverTap  

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications and CSR, CleverTap
+91 9820900036
sony@clevertap.com  

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co