Adventure-Ready Amazfit T-Rex Ultra Pushes Boundaries – Strong and Smart

  • Finally arriving in Malaysia with new features including downloadable maps, sky sports with automatic GPS mode

Zepp Health Corporation (Zepp), a leading specialist in smart wearables and health technology, has announced that its latest T-Rex Ultra smartwatch is now available in Malaysia. The T-Rex Ultra offers adventure-seekers the ultimate in multi-environment experience through the latest in hi-tech military-grade hardware and software, monitoring, tracking and GPS.

Mr. Wu Jin, General Manager, APAC of Amazfit Malaysia said, “In the fast-paced smart wearable industry, we are constantly pushing ourselves to innovate. This newly launched T-Rex Ultra is packed with massive functionalities and smart technology. It comes with a user-friendly interface featuring a stainless steel body, a BioTracker PPG biometric sensor which supports blood-oxygen tracking, and 2.4GHz Wi-Fi support that enables a multi-environment experience through an optimum series of new features. This is the ideal watch for every outdoor activity; from off-road motorcycling, skydiving, alpine skiing to a walk-in-the-park, sitting on the beach or a dip-in-the-pool.”

“The appearance and weight are just right for a smartwatch. Overall, the design is very cool, and the functions are very user-friendly,” said Amazfit supporter Ms. Wayne Phoo, DJ at MYFM, who is also an avid diver, “I’m a very active person, but I never had the habit of paying attention to my health indicators. With this Amazfit T-Rex Ultra on my wrist, I can monitor my heart rate, BMI index, step count, exercise records, and more.

The smart watch supports freediving to 30 meters, with 10 ATM water-resistant, making it my perfect diving companion. The freediving function calculates water depth and has a breathing exercise function that helps with underwater activities. Even non-free divers can use this function to track their breathing.”

Wayne said, “The battery life is very long. I had more than 20% battery life left after using it actively for a week.”

Another Amazfit advocate, En. Ammar Salehan, who is also an active explorer, said, “Amazfit T-Rex Ultra’s GPS function with dual-band satellite is solid! I’m extremely pleased with this very helpful safety tool as it can be used as a guide for the correct path and minimizes the probability of getting lost during a hike. The mud-resistant buttons ensure that the smart watch will continue to operate even if the trail is muddy and nasty. A plus point is the altitude assistance and usable offline maps which can be uploaded to the watch to keep the explorer safe on a journey.”

A smart function is that the compass can be set on the watch display and auto GPS mode. For someone who often goes into the forest, the compass is used as a direction pointer. As a Muslim, knowing where Qibla, the direction of Mecca is helpful and easy with the compass.

Ammar explained, “The watch is charged with USB, so it was easy for me when I’m in the forest, all I need is a power bank. The completed trail and activities can also be shared with health and fitness apps on my phone. Capturing the events of the adventure can be done through the connection to a GoPro camera for those once-in-a-lifetime moments.”

The Amazfit T-Rex Ultra comes with adjustable lugs, 6 GPS satellites, 120 watch faces, an altimeter, compass, weather, tides, sun and moon coverage, and the incomparable Zepp OS, now version 2.0. The T-Rex Ultra comes in two colours, Abyss Black and Sahara, and is available now on Shopee and Lazada for RM1,899. On first come, first serve basis, customers will walk away with one set of waterproof drybag, wind jacket and sport bottle upon purchase on 18th May 2023.

Availability
All featured Amazfit products are available for purchase at https://www.amazfit.com/my or Amazfit’s e-commerce partner platform https://bit.ly/AmazfitMY_Shopee and https://www.lazada.com.my/shop/amazfit/.

Amazfit: www.amazfit.com

CleverTap Benchmark Reports: Foodtech Apps enjoy 60% higher Repeat Transaction Rates compared to E-commerce apps

CleverTap, the World’s #1 retention cloud, released the findings of its Foodtech and E-Commerce industry Benchmark Reports. Foodtech and e-commerce apps experienced exponential growth during the pandemic. According to App Annie’s State of Mobile Report 2022, time spent on shopping apps scaled to more than 100 billion hours – up 18% year-on-year. Users spent 50% more sessions YoY in 2021 than in 2020 on foodtech apps. The benchmark reports reflect data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America.

The findings offer insight into how consumers engage with foodtech and e-commerce apps. Marketers can craft and deliver personalized messages and campaigns that can help drive engagement, retention, and growth. Some of the key metrics in the report include:

https://www.acnnewswire.com/docs/Multimedia/20230509_CleverTap.jpg

“The findings from our benchmark reports are aimed to help marketers improve engagement and user journeys by providing insights into the behavior of e-commerce and foodtech app users.” said Jacob Joseph, VP-Data Science, CleverTap. “As the app economy continues to expand, foodtech and e-commerce marketers will need to find ways to drive customer ‘stickiness’ which currently stands at a meager 15% and 17% respectively. Customized messaging informed by behavioral insights are crucial to get customers to return to the app interface and drive up this metric.”

For e-commerce marketers, the challenge and opportunity is to ensure that their company’s app not only stands out in a crowded and fiercely competitive market. But also encourages users to make quick purchases, return frequently to buy more, and hopefully, spend a sizable sum with each transaction.

16% of new users of foodtech apps complete more than one transaction in the first week. Best-in-class customer service will help boost this metric and keep customers returning for more. Foodtech companies need to be quick to offer special deals to new users and drive conversions. The benchmark report helps foodtech and e-commerce apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus.

The reports can be downloaded with the links below:
– Foodtech App Engagement Benchmark Report 2022 https://clevertap.com/insights/food-tech-benchmark-report/
– E-commerce App Engagement Benchmark Report 2022 https://clevertap.com/insights/ecommerce-benchmark-report/

About CleverTap

CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Amplifidor Closes Pre-Seed Funding Round to Disrupt the Influencer Industry

Amplifidor, the forthcoming web and mobile platform that aims to transform the influencer industry by bridging the gap between creators, brands, and fans, has successfully closed on its pre-seed funding. The funding round was led by multiple institutional and value-add angel investors who recognized the potential of the platform’s innovative approach to influencer marketing automation and network relations management.

Amplifidor resonate graphic – Amplifidor icon, logo, and branding pattern.

The Amplifidor platform has been designed as a space for open collaboration between influencers and their communities, along with brands and their stockholders. The platform’s amplified discovery algorithms suggest collaboration candidates based on users’ interests and shared values, making it easier than ever to find new opportunities, and join ongoing campaigns, which are called “missions”.

Creators can manage their network, track their growth, and find new creators or brands to work with, while brands are able to search for the perfect creators or communities that fit their needs, track their influencer ROI, and manage their collaborations all in one place. Brands can also unleash their internal influence by discovering and engaging internal influencers and stakeholders, like employees, investors, advisors and others.

Mr. Adel Alsubeaei is also announced to be joining the board of directors, bringing extensive entrepreneurial & financial expertise, and ecosystem connections. Mr. Adel has more than 20 years of experience in the financial industry while serving on boards of directors at various institutions and other committees. Mr. Adel had this to say about the future of Amplifidor: “This investment will enable a truly industry-shaking platform to enter public beta, first in the MENA region and then throughout the world. Social marketing is very siloed at the moment – a platform that makes collaborative relationships more fluid is a very big deal.”

Chief Vision Officer and founder of Amplifidor, Faisal Alqahtani, a recognized thought-leader on social influence, and the mastermind behind many influencer marketing industry innovations and standards, such as “The Fair Market Pricing Initiative”, “The Social Influence Matrix” and the “Direct Influence Strategy Format”, has led strategy and execution with multiplied ROI and cost savings for over 500 high-profile startups, brands, and government programs (G20, Riyadh Season, Hungerstation, etc). Faisal recognized that the concept of “influencers” was becoming less and less accessible, while the influence of the average social networker continued to grow. This led to his co-founding of the company alongside co-founder Waleed Alqahtani to enable a more inclusive and collective economy of influence.

Speaking on the close of the funding round, Faisal commented, “Our vision is to be the enabler of more meaningful and purposeful human connection, communication and collaboration, with more collective creation of wealth and culture. The world needs less individualistic and reactive social influencers and content creators, and more proactive impact amplifiers and inclusive community ambassadors – thus the name Amplifidor. We are at a moment in history between the no-more and not-yet, transitioning to a whole new reality – and we’re well positioned to shape the future and the narrative of our industry and adjacent markets, leveraging the significant shift in social and business norms.”

Co-founder Waleed Alqahtani is also excited about what this round of funding will mean for Amplifidor, stating: “This round will enable us to build the platform, the services and the ecosystem that will empower each social media user to grow their influence and become part of something bigger, and each organization to achieve sustainable growth with the support of their extended networks, regardless of their size, budget and objectives.”

The founder also notes the impact that this round will have on continued team growth – stating, “We’ve got great leadership in place and a full plan to scale with a new round of partnerships and hiring starting today. We really want everyone to be part of the Amplifidor movement and ecosystem, with so many collaborations, partnerships and incubation programs to be announced soon, to co-shape and co-own the future of influence. We believe that everyone can positively influence and be influenced, given the empowering tools, opportunities and platform.”

A private alpha test of the platform is already well underway, and excited users won’t have to wait long to finally install Amplifidor on their iOS and Android devices – the web app and public beta are planned to launch early this summer. The company encourages anyone interested in staying updated on development progress and beta announcements to sign up at www.amplifidor.com

Media Kit: https://bit.ly/3lBxUPC

Contact Information
Chad Hagan
Marketing Manager
chad@amplifidor.com
609-970-8079

SOURCE: Amplifidor

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

CleverTap, world’s #1 retention cloud, today named Pravin Laghaate as Vice President for its Europe and United Kingdom regions. Pravin, who joined CleverTap in 2020 and has been in senior leadership sales roles centrally, will now oversee sales, go-to-market strategy, and execution across Europe and the UK.

With over 20 years of experience across markets, he has been instrumental in establishing new benchmarks for expansion revenue and client engagement at CleverTap. Pravin has successfully built and led high-performance sales teams, in the past and worked with prominent brands such as Vodafone, Kingfisher Airlines, Gulf Air and Emirates.

“The UK and Europe’s SaaS market is set to cross US$100 billion within the next decade. Given the immense potential within these regions we are certain that Pravin’s elevation will allow us to continue on our high-growth journey. His presence within the region will be instrumental in driving customer retention and engagement for our European and UK based customers, enabling them to reach newer heights.” said Sidharth Malik, Chief Executive Officer, CleverTap. “With a resilient business strategy, and drive to innovate, we are all set to further bolster our global footprint within the burgeoning SaaS landscape.” he added.

Talking about his new role Pravin states that, “I am ecstatic to be entrusted with the responsibility to grow our business in this region. CleverTap is the fastest growing retention cloud platform in the world, strengthening our footprint in the UK and Europe is going to be key to achieving our global ambitions.”

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

GaN and SiC Technologies on Spotlight at PowerUP Asia Conference

The power electronics landscape is changing. Wide-bandgap (WBG) devices, including gallium nitride (GaN) and silicon carbide (SiC), are gaining traction in replacing silicon devices, which are reaching their theoretical limits in performance, in applications including power modules and power inverters, motor drives, and chargers and adapters, to name a few.

According to Yole Developpement, the power GaN market will be worth $2 billion in 2027, with consumer applications, including power supplies and Class D audio amplifiers, representing about 48% of the total GaN industry.

In particular, the consumer power supply market for GaN is forecast to be worth over $915.6 million by 2027, growing at a compound annual growth rate (CAGR) of 52% between 2021 and 2027. For the datacom/telecom industry, Yole projects the power GaN market growth to be at 69% CAGR during the forecast period, while the GaN automotive market is expected to register a CAGR of 99%.

The SiC device market, on the other hand, is forecast to reach $6.3 billion in 2027, mainly driven by electric vehicles (EVs), their charging infrastructures, and photovoltaics, according to Yole.

WBG is one of the key focus topics at the upcoming PowerUP Asia conference and virtual exhibition on May 24-26, 2023. Organized by AspenCore, the publisher of EETimes Asia, EETimes India, and EDN Asia, PowerUP Asia puts the spotlight on the key players and the latest technologies and trends in the power electronics industry in Asia.

PowerUP Asia builds on the success of the established PowerUP Expo, a virtual conference and exhibition being held by Power Electronics News, a sister publication under AspenCore.

Focusing on this region, PowerUP Asia is a three-day virtual conference and exhibition highlighting the latest technology developments and trends in power electronics, including WBG devices, power semiconductors, and related technologies.

With fairgrounds, an exhibition hall, and a conference space, PowerUP Asia functions similarly to a live exhibition and conference. This technical conference will include keynotes, panel discussions, and technical presentations on significant technical trends, market demands and new application areas. Along with the conference, there will be an exhibition hall with virtual booths from top power electronics businesses and a live chat that will allow attendees to communicate directly with booth staff.

Confirmed companies presenting at the virtual conference include Analog Devices Inc., Arrow Electronics Inc., Advanced Semiconductor Engineering Inc. (ASE Group), Cambridge GaN Devices, Efficient Power Conversion Corp. (EPC), GaN Systems Inc., Infineon Technologies AG, NXP Semiconductors, Rohde & Schwarz, STMicroelectronics, and UTAC Group.

For more information and to register, visit https://ve.eetasia.com/powerup2023.

About AspenCore

AspenCore is a unique collection of brands and products that have set the standard in meeting the demands of today’s engineers.

We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology.

Our brands include EE Times, Electronic Products, EPSNews, ESM China, IoT Times, Power Electronics News, EDN, EEWeb, Electro Schematics, Elektroda.pl, Embedded.com, Planet Analog, and more.

For more information, visit https://aspencore.com.

Contact Person
Celia Shih
Marketing Manager
Taiwan/ASEAN Marketing and Circulation Department
T: +886 227591366 Ext. 103/222
E: celia.shih@aspencore.com

Inaugural PowerUP Asia Conference Highlights Latest Innovations in Asia’s Power Electronics Industry

The growing electric vehicle (EV) industry, increasing calls for renewable energy adoption, the automation trends in the industrial sector, and the rising demand for consumer electronics, are fueling the growth of the power electronics industry as manufacturers set their sights on power efficiency, carbon reduction, and ‘greener’ energy.

According to research firm Global Market Insights (GMI), the worldwide power electronics market reached over $22 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% to reach more than $40 billion in 2032.

The Asia Pacific (APAC) region accounted for more than half of the power electronics market, recording a total market share of 55% in 2022, according to GMI, mainly driven by the increasing penetration of EVs. On top of this, the expansion of the IT sector, the growing number of Internet users, and the continuous development and rollout of 5G networks are propelling the demand for data centers in the region, which in turn is driving the demand for more power-efficient devices with higher power densities and more and more compact packages. All these are expected to transform the APAC region into a major hub for power electronics manufacturing.

To put the spotlight on the key players and the latest technologies and trends in the power electronics industry in Asia, AspenCore, the publisher of EETimes AsiaEETimes India, and EDN Asia, will hold the inaugural PowerUP Asia conference and virtual exhibition on May 24-26, 2023.

PowerUP Asia builds on the success of the established PowerUP Expo, a virtual conference and exhibition being held by Power Electronics News, a sister publication under AspenCore.

Focusing on this region, PowerUP Asia is a three-day virtual conference and exhibition highlighting the latest technology developments and trends in power electronics, including wide-bandgap (WBG) devices, power semiconductors, and related technologies.

With fairgrounds, an exhibition hall, and a conference space, PowerUP Asia functions similarly to a live exhibition and conference. This technical conference will include keynotes, panel discussions, and technical presentations on significant technical trends, market demands and new application areas. Along with the conference, there will be an exhibition hall with virtual booths from top power electronics businesses and a live chat that will allow attendees to communicate directly with booth staff.

Confirmed companies presenting at the virtual conference include Analog Devices Inc.Arrow Electronics Inc.Advanced Semiconductor Engineering Inc. (ASE Group)Cambridge GaN DevicesEfficient Power Conversion Corp. (EPC)GaN Systems Inc.Infineon Technologies AGNXP Semiconductors STMicroelectronics, and UTAC Group.

For more information and to register, visit https://ve.eetasia.com/powerup2023.

About AspenCore

AspenCore is a unique collection of brands and products that have set the standard in meeting the demands of today’s engineers.

We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology.

Our brands include EE TimesElectronic ProductsEPSNewsESM ChinaIoT TimesPower Electronics NewsEDNEEWebElectro SchematicsElektroda.plEmbedded.comPlanet Analog, and more.

For more information, visit https://aspencore.com.

Contact Person:
Celia Shih
Marketing Manager
Taiwan/ASEAN Marketing and Circulation Department
T: +886 227591366 Ext. 103/222
E: celia.shih@aspencore.com

CleverTap launches Scribe, an OpenAI integrated content creation assistant

CleverTapthe World’s #1 retention cloud, today announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands’ users. The feature will be rolled out to customers in April.

Scribe can interpret the emotion of messages and suggest the best alternative that users are more likely to engage with. Growth marketers can now auto-generate emotionally relevant copies and expedite content development by using just a few keywords on Scribe. The technology enables brands to automatically determine the tone of their messages. Marketers can leverage user engagement data based on emotion analysis to develop hyper-personalized content that is consistent with the brand, and also resonates with the user. Scribe is currently available to CleverTap Enterprise Customers on an invite basis.

Based on studies showing how much more value an emotionally connected customer adds, CleverTap has identified five fundamental emotions in MarTech. Namely, fear of missing out (FOMO), anticipation, trust, joy, and surprise — that are integral parameters in the digital world. Scribe has the capacity to produce and analyze content taking these factors into account. For digital-native businesses aiming to boost conversions with the aim of emotionally intelligent content, this will be a game-changer — driving increased visits, swipes, and spending.

Although marketers can personalize the way their customers connect with a brand, they will be able to go a step further with Scribe and customize the emotion of the messages marketers send out. Consider the following two examples of messages that have the same meaning but vastly different emotion scores – ultimately appealing to different audiences.

1. 50% off on shoes! Offer ends tonight!

2. Hurray! You have won 50% off on shoes. Coupon is valid today.

“Studies show that marketers only have 2 seconds to capture users’ attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the ‘tech’ in MarTech.” said Jacob Joseph, Vice President Data Science, CleverTap, “We’re excited to launch Scribe – our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships.”

About CleverTap

CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

HotelRunner Introduces ‘Elite’: An Exclusive Path to Efficiency and Profitability

HotelRunner, the leading hospitality and travel technologies platform, has launched HotelRunner Elite, an exclusive service designed to add exponential value to independent and chain hotels, helping them overcome the challenges of strategic positioning and yield management.

HotelRunner Introduces ‘Elite’

In a highly competitive landscape, HotelRunner Elite is designed to help accommodation businesses thrive by offering data-driven, innovative, state-of-the-art technology solutions, and dedicated consulting. Analyzing demand, tracking competitors, and charting a roadmap for efficient yield management, Elite allows hospitality professionals to realize a property’s true potential and makes sure they are always winning.

In line with its trailblazing persona, the company shifted gears to develop more data-driven and AI-powered platforms like the recently announced Insights and Autopilot. Today, on top of HotelRunner’s end-to-end stellar technology, Elite leverages a suite of additional products, including but not limited to Rate Intelligence, Autopilot, and Insights. All these products and the platform feed on HotelRunner’s immense data and evolve with the help of AI and machine learning.

What makes these benefits truly valuable is encapsulated in three concise yet powerful words: profitability, efficiency, and exclusivity. Members of HotelRunner Elite reap the benefits of cutting-edge technology infrastructure, coupled with the expertise of dedicated revenue managers and hospitality experts who scrutinize vast amounts of data to provide actionable insights and strategic guidance. This exclusive offering provides an unparalleled experience within a select community consisting of a group of best-in-class hospitality professionals.

“At HotelRunner, we’re dedicated to providing innovative solutions that drive growth for the hospitality industry,” said Arden Agopyan, Founder and Managing Partner of HotelRunner. “HotelRunner Elite is a true reflection of our commitment to providing the best service possible by pushing the boundaries. With a suite of data-driven platforms and privileged consultancy, Elite offers a unique value to independent and chain hotels, helping them automate their operations, enhance profitability, and beat the competition. We’re excited to see the incredible results it delivers.”

“HotelRunner has always been a leader in hospitality and travel technologies. Each of the products and features we have recently developed is part of a much larger vision and HotelRunner Elite is an extension of it,” said Ali Beklen, Founder and Managing Partner of HotelRunner. “With this launch, we’re taking our offerings to the next level as part of our commitment to creating a bigger travel economy. Elite is designed to help accommodation businesses with large revenue volumes with a tailor-made solution, unlike any other. We’re confident it will be a game-changer for our partners.”

As in the past decade, HotelRunner is committed to providing maximum value to its partners. The new service is tailored to the unique requirements of the industry, addressing the definitive demands of large and enterprise hotels. With a singular offering, Elite delivers optimal results with a combination of a powerful technology platform, AI, and human touch.

HotelRunner Elite has been in the closed beta program for almost a year and has already been increasing profitability and efficiency of its members. For more information about HotelRunner Elite, visit https://hotelrunner.com/elite

Contact Information
Suheyla van Taarling
Head of Brand
suheyla@hotelrunner.com
00905314010303

SOURCE: HotelRunner

NeutraDC enters a Memorandum of Understanding (MOU) with China Mobile International

NeutraDC, a brand of PT Telkom Data Ekosistem (TDE), has entered a Memorandum of Understanding (MOU) with China Mobile International (CMI), a subsidiary of China Mobile, one of the largest telecommunications companies in the world.

According to the terms of the MOU, NeutraDC and CMI will work together to develop strategic solutions that meet the specific needs of Chinese companies in the Indonesian market. They will do this by utilizing their combined expertise and data center and network capabilities. Both companies will also explore opportunities for data center development and expansion in the region.

“This partnership is an important step in Indonesia’s digital economy,” said Andreuw Th.A.F, CEO of NeutraDC. “We have extensive experience supporting Chinese businesses in this region and understand the challenges they face. Through this Memorandum of Understanding, we will provide Chinese companies with a comprehensive solution to enter the Southeast Asian market, along with knowledge and support to help them navigate the complexities of doing business in the region.”

“It is very exciting to have this opportunity to collaborate with NeutraDC to provide our customers with even more comprehensive and innovative solutions to expand their business to Southeast Asia,” said Daniel Zhang, Managing Director of CMI Indonesia.

NeutraDC offers a pathway for customers to access Indonesia’s large and lucrative digital economy. A TDE brand, NeutraDC offers a hub of TDE’s data centre resources in Indonesia, a digital ecosystem where any party (including hyperscale players) can tap integrated digital infrastructure with comprehensive network connectivity. With over 171 million active internet users, Indonesia presents a huge potential market under the strong economic ties between China and Indonesia.

Over the past decade, Chinese companies have embraced Indonesia’s digital economy by investing in the start-ups and innovative companies that emerging in areas such as e-commerce, OTT, fintech, and digital entertainment.

Pictured, left to right:

  1. Terry LEUNG, Deputy Head of Enterprise Business, CMI
  2. Lei REN, Division Head of Planning & Development, CMI
  3. Andrew NIU, Chief Partnership Officer, Carrier Business, CMI
  4. Weizhong SHEN, Director & Executive Vice President, CMI
  5. Daniel ZHANG, Managing Director of CMI Indonesia
  6. Andreuw Th.A.F, Chief Executive Officer, Telkom Data Ekosistem (NeutraDC)
  7. Bogi Witjaksono, Director of Wholesale & International Service, Telkom Indonesia
  8. Michael Hu, Chief Commercial Officer, Telkom Data Ekosistem (NeutraDC)
  9. Daniel Syafril, AVP Corporate Secretary, Directorate Wholesale & International Service, Telkom Indonesia

NOTES TO EDITORS

  1. Indonesia is the largest economy in Southeast Asia, and its digital economy has been growing rapidly, with a compound annual growth rate (CAGR) of 25% between 2015 and 2019, according to a research report by Google, Temasek, and Bain & Company. This growth has been driven by factors such as a large and young population, rising middle class, increasing smartphone penetration, and government support for the digital economy.
  2. Chinese e-commerce giant Alibaba has invested in Indonesian e-commerce platform Tokopedia, while Tencent has invested in ride-hailing company Gojek and digital payments platform OVO. Other Chinese companies, such as Huawei and ZTE, have also been investing in Indonesia’s telecommunications infrastructure.
  3. The Chinese government actively promotes cooperation with Indonesia in the digital economy, through initiatives such as the China-Indonesia Industrial Park. These initiatives aim to enhance connectivity and facilitate trade and investment between China and Indonesia, including in the digital economy sector.
  4. The partnership can provide Chinese enterprises with end-to-end solutions, from infrastructure to applications, and from connectivity to cloud services, to enable them to set up and expand their businesses in the Southeast Asian region.
  5. Additionally, the partnership can provide Chinese enterprises with local knowledge, support, and expertise to navigate the complexities of doing business in Southeast Asia, including language barriers, cultural differences, and regulatory environments.

About NeutraDC

NeutraDC offers direct access to network infrastructure, cloud providers, and large-scale storage space, with scalable solutions that empower businesses to pivot quickly and stay agile in response to changing markets and customer needs. With NeutraDC, businesses can grow their workloads in the cloud, while ensuring that their most sensitive data and applications remain on private servers. NeutraDC’s resources include 28 data centres consisting of 5 global data centres and 3 Enterprise Data Centers (Sentul, Serpong, and Surabaya) with Tier 3 and 4 classifications, 2 Hyperscale Data Centers (Cikarang and Batam) that has global standards certified by Uptime Tier III & Tier IV for global players, along with 19 neuCentrIX located in various cities in Indonesia. We offer a reliable gateway and direct access to one of Southeast Asia’s largest and fastest-growing digital economies, helping businesses to tap into Indonesia’s 171 million digital users and enterprises. Visit neutradc.com for more information.

About China Mobile International

China Mobile International Limited (CMI) is a wholly-owned subsidiary of China Mobile. In order to provide better services to meet the growing demand in the international telecommunications market, China Mobile established CMI in December 2010, headquartered in Hong Kong, China. CMI has expanded its footprint in 36 countries and regions.

Leveraging the strong support by China Mobile, CMI is a trusted partner that provides comprehensive international information services and solutions to international enterprises, carriers and mobile users.

To download the high-resolution image, click here.

MEDIA CONTACTS
Singapore: Illka Gobius, WhatsApp +65 9769 8370, email illka@pinpointpr.sg
Jakarta: Windy Oktaviani, WhatsApp +62 811-9109-266, email windy@pinpointpr.sg

CleverTap Gaming Unveiled at GDC 2023

CleverTap, the all-in-one customer engagement platform, today at Game Developers Conference 2023 unveiled CleverTap Gaming – soon to go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey. The platform is powered by TesseractDB™, CleverTap’s proprietary data engine, which is built for real time triggering & segmentation with high performance, low latency, and massive economies of scale.

CleverTap Gaming brings holistic and sophisticated multi-channel campaigns inside and outside the in-game experience. With a simplified UI, it reduces the dependence on technical teams and increases operational efficiency. By leveraging CleverTap’s proprietary TesseractDB™, it offers rich granularity with unlimited data points and no restrictions on lookback period. Previously, the lack of these features could have been a limiting factor for game studios trying to maximize retention and lifetime value, but CleverTap Gaming unlocks these use cases enabling game studios to scale their personalization efforts to new heights. Also, given its versatility, CleverTap Gaming offers a vast array of benefits within various functions in typical game studios:

1. LiveOps: With over 2000 unique player attributes (10x more than industry average), LiveOps Managers can improve the relevance of their offers with much more granular insights into user behavior and preferences.

2. Marketing: Consumers have vastly different preferences and a single journey does not fit each and every one of them. As such, conditional logic, advanced branching, and unified composition flow across all channels can help marketers plan campaigns with contingencies in mind. The advanced segmentation feature can also help marketers create better targeted campaigns from the outset.

3. Development: The ability to integrate with existing backend solutions lowers the barrier to transition for gaming studios with other solutions. Native Unity SDK means the platform can enhance developer productivity and shorten release cycles considerably.

“Modern gaming is evolving. They are no longer static endpoints – and with features like LiveOps and Remote Configuration, developers are empowered to make changes in real time without the constraints of approvals and a relaunch.” said Lawrence Hsieh, Principal Product Manager at MobilityWare. “CleverTap Gaming gives us an all-in-one cost effective solution that ensures consistency and efficiency while not only developing, but also promoting an update.”

“With over 2.6 billion mobile game players globally, it is only a matter of time before the growth trajectory flattens out and retention becomes a bigger area of focus. We hope that CleverTap Gaming can accompany those studios looking to stay ahead of the curve by maximizing their pre-existing user base via personalized and relevant messaging.” said Sunil Thomas, Co-founder and Executive Chairman at CleverTap. “When we acquired Leanplum last year, we looked to strengthen our footprint within various verticals and geographies. CleverTap Gaming is another step in this direction, and we are confident that it will further accelerate our growth journey.”

About CleverTap Gaming, powered by Leanplum

CleverTap Gaming is powered by Leanplum and helps gaming studios achieve engagement and revenue goals by providing the tools and expertise to deliver more personalized player experiences at scale. Learn more about what CleverTap can do for your brand at clevertap.com. For a platform demo, visit clevertap.com/live-product-demo/

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co