Advertising Archives - Page 2 of 10

Migrant Workers Honored at Indian New Year Celebrations

The Indian New Year (Harvest Month) celebrations on 19 January, 2025 united migrant workers and locals in a day-long program, filled with joy, cultural performances, and community spirit. Proudly presented by Mett.AI, the event was organized in association with the Indian High Commission, Ministry of Manpower, and Assurance, Care and Engagement (ACE) and took place at the Kranji Recreation Centre.

Over 50 local talented artists, along with 2000 migrant workers, delivered electrifying performances, showcasing spectacular cultural acts that reflect the vibrancy of the Indian harvest season. This grand event was made possible by the dedication of more than 120 passionate volunteers, who came together to turn this vision into reality.

Present for the event were Mrs. Pooja M. Tillu, Deputy High Commissioner, and Mr. Tung Yui Fai, Chief, Assurance, Care and Engagement (ACE) Group of the Ministry of Manpower (MOM). Obayashi and Sian Chay proudly supported the event as Gold Sponsors, with Lulu Money joining as the esteemed Silver Sponsor. The celebrations promised an array of captivating highlights to engage and inspire attendees. The event was further enriched by the generous contributions of the Red Cross Society, Migrant Workers Centre, Google, POSB, and Singtel, along with outstanding support from local communities. The wellness program was expertly led by globally renowned organizations such as The Art of Living and the Isha Foundation. Attendees enjoyed a delightful culinary experience, with delicious meals thoughtfully prepared by KRSNA free meals and Balaji Vegetarian Restaurant.

Attendees immersed themselves in authentic harvest-themed activities, including the traditional Pongal celebration and a lively cattle show, offering a unique connection to rich cultural traditions. To further enhance the experience, complimentary lunch, snacks, goodie bags, and refreshing sugarcane juice was provided to all attendees.

Above all, this event marked a powerful celebration of unity, fostering stronger bonds between migrant workers and the local community. This initiative exemplifies the spirit of gratitude, inclusion, and cultural pride, which offered attendees a memorable experience as they welcome 2025 together.

High Commission Of India wishes everyone a great year ahead and expressed, “ This event presents a remarkable opportunity to collaborate and create an unforgettable experience for fellow migrant workers and all the attendees. Together, we can ensure its resounding success and showcase the synergy of our efforts.”

Ganesh Somwanshi, Founder and event presented, Mett.AI, reflects, “The world is inspired by Singapore’s visionary approach to cultural harmony and inclusion. This event is more than a celebration—it reflects the nation’s commitment to equality, cross-cultural understanding, and community development. By honoring the contributions of migrant workers and uniting diverse cultures, we aim to co-create an inspiring experience that embodies Singapore’s ethos and leaves a lasting impact on everyone involved.”

Gurudev Sri Sri Ravi Shankar, Founder, The Art Of Living shares, “Let me wish you all a very happy new year. This program, organized by Mett.AI and supported by the Indian High Commission and Ministry Of Manpower, hopes to bring more celebration and enthusiasm. We need to intigrate with the local culture, and Singapore is a country that believes in inclusivity. It’s an example of how the world should be Free, prosperous, healthy, and harmonious.”

Arun K , Lulu Money Singapore, adds, “The event organized by the Indian High Commission, Singapore, was a resounding success, and we’re delighted to have been a part of it. We Lulu Money as a financial institution, we’re committed to supporting migrant workers, and this event was a testament to the power of collaboration and community. We’d like to extend our heartfelt congratulations to the team at the Indian High Commission Singapore and Mett.Ai for their outstanding efforts in making this event a success. We look forward to many more successful events that uplift and support migrant workers.”

About Mett.AI

Mett.AI is driven with a passion for creating meaningful and impactful community-focused social initiatives. Specializing in marketing for purpose driven brands and conceptualising grassroot events, we craft campaigns that amplify social causes, bridge cultural divides, and celebrate the power of human connection. We are a bunch of passionate marketers. Learn more at www.mettai.world

For queries contact:
ganesh@mettai.world

Sparkline Hosts Exclusive Webinar on Leveraging Google Analytics 4 for E-Commerce Success

Sparkline, a leading digital analytics consultancy in Southeast Asia, is proud to announce its upcoming webinar, “Unlocking E-Commerce Success with Google Analytics 4”, designed to help marketers and e-commerce professionals harness the full potential of Google Analytics 4 (GA4). Taking place on 15 January 2025, this transformative session is tailored to empower businesses with advanced analytics strategies that enhance user journeys and maximize ROI.

Why Google Analytics 4 is a Game-Changer for Marketers

As digital marketing trends evolve, GA4 emerges as an essential tool for businesses aiming to stay ahead in an increasingly data-driven environment. With its enhanced capabilities in tracking user behavior across multiple platforms, GA4 provides deeper insights into the customer journey, enabling marketers and e-commerce managers to:

Streamline Tracking: Simplify and centralize tracking mechanisms for cross-platform interactions.
Boost Engagement: Identify key touchpoints to foster better user engagement.
Optimize ROI: Make data-backed decisions that translate into tangible business outcomes.

In the era of first-party data, GA4’s emphasis on privacy-centric analytics ensures businesses remain compliant while delivering meaningful insights that drive growth.

Webinar Details

Join Sparkline’s esteemed experts for an engaging and insightful session:

Date: 15 January 2025
Time: 11:30 AM – 12:30 PM SGT
Location: Zoom (Free Registration)
Registration Link: Register Here

Meet the Speakers

The webinar will feature two industry experts who bring extensive experience in analytics and customer success:

Timothy Paul – Analytics & Technical Integration Consultant at Sparkline
Nur Raihana – Customer Success Manager at Sparkline

Both speakers will provide actionable strategies and practical insights tailored to the unique challenges of the e-commerce sector.

What Will be Covered

Attendees will gain access to:

Advanced GA4 techniques to optimize every stage of the customer journey—from discovery to conversion.
Tools to enhance engagement and improve tracking accuracy.
Data-driven approaches to maximize ROI and drive sustainable growth.

About Sparkline

Since its founding in 2013, Sparkline has been at the forefront of digital analytics in Southeast Asia. Headquartered in Singapore, the consultancy specializes in empowering businesses with practical, scalable solutions to navigate the complexities of today’s digital landscape. As a pioneering partner of Google’s Analytics Suite, Sparkline leverages its decade-long expertise to drive digital maturity, enhance organizational capabilities, and foster data-driven innovation.

Through tailored consulting, training, and cutting-edge technology solutions, Sparkline partners with Fortune 500 companies and regional leaders to optimize customer experiences and achieve measurable growth. By championing first-party data strategies and streamlining digital processes, Sparkline helps businesses thrive in a competitive e-commerce environment.

CleverTap Predicts Key Trends for Customer Engagement in 2025

AI Agents, Customer-Led Interactions And Other Defining Trends Take Center Stage in CleverTap’s 2025 Customer Engagement Trend Predictions

CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.

With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.

1. From Push to Pull: Generative AI-driven Wave of Customer Interactions
With GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.

2. Personalization vs Privacy: Navigating a Balanced Approach
Personalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.

3. Martech’s Evolution from a Fixed Tech Stack to a Living Cartography
The Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of “living cartography” holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences.

4. The Rise of AI Agents
AI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.

5. Customer Retention over Acquisition
The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations.

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI’s promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”

Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Spikes Asia announces its 2025 Juries

Mongolia will be represented on the Jury for the first time

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up.

First-time brands represented on the line-up are Flipkart and easypaisa – Telenor Microfinance Bank. Other brands and platforms represented on the Juries include Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia. Among agencies and networks represented are Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India and One Green Bean.

Commenting on the Jury line-up, Mandy Neo, Director, Spikes Asia, said: “We are thrilled to announce the Jury for Spikes Asia 2025, and we are especially proud to welcome Mongolia to the Jury for the first time. Our Jurors’ expertise and vision will be instrumental in celebrating the groundbreaking work that defines Asia–Pacific’s creative excellence. We look forward to their insights as they help set new standards of innovation, showcasing how APAC’s most creative businesses harness creativity to drive growth and progress.”

The 2025 Jury includes Mongolia’s first-ever representative, Bilguun Munkhjargal, Founder and Managing Director of Whyze, who will serve on the Audio & Radio, Film, and Print & Publishing Jury. Munkhjargal added: “Spikes Asia has always been the region’s benchmark for creative communications and strategy, and Mongolia is no exception. It’s a tremendous honour to represent Mongolia on the Spikes Asia Jury this year, and I am delighted that there is more and more participation and representation from Central Asia with each passing year. I look forward to witnessing the amazing work from all over APAC with my fellow Jurors.”

Simon Cook, CEO, LIONS, commented: “Our Jurors play a vital role in setting the creative benchmark for APAC and we are delighted to see representation from a broad range of agencies, brands and companies allowing a diverse range of perspectives in the Jury rooms. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised in 2025.”

The Spikes Asia 2025 Juries have been named as:

Audio & Radio, Film, Print & Publishing
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
Bianca Fernandez, Executive Creative Director, DDB, the Philippines
Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia
Hilary Badger, Executive Creative Director, Ogilvy, Australia
Jesse Wong, Global Creative Director, Cheil Worldwide, Global
Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore
Kimberly Chin, Music Composer / Creative Director, Pitch Audio+Magic, Malaysia
Phairat Uaphadunglert, Executive Creative Director / Co-Founder, Choojai and Friends, Thailand

Brand Experience & Activation, Creative Commerce
Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand
Aden Hepburn, CEO, Akcelo, Australia
Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia
Krystle Morais, Creative Director, VaynerMedia Thailand, APAC
Mukund Olety, Chief Creative Officer, VML, India
Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR
Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa – Telenor Microfinance Bank, Pakistan
Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India

Creative Data, Innovation
Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea
Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India
Ivy Shao, SVP, Weber Shandwick, Mainland China
Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan
Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan
Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC
Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy
Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Australia
Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan
Charlotte Auyeung, Head of Strategy, McCann, Japan
Murtaza A Tajbhoy, Senior Consultant, Stax LLC, North America, Europe and Sri Lanka
Preeti Kumar, Global Client President, Dentsu, Global
Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global

Design, Industry Craft
Kainaz Karmakar, Chief Creative Officer, Ogilvy, India
Ben Miles, Chief Design Officer, APAC, R/GA, APAC
Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia
Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan
Nari Moon, Creative Director, INNOCEAN, South Korea
Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand
Zokir Khalmatov, Art Director, MA’NO Branding, Central Asia

Digital Craft, Social & Influencer
Kazuhiro Shimura, Group Creative Director, Dentsu Inc., Japan
Chew Wee Ng, Head of Business Marketing, TikTok, APAC
Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan
Mahima Kukreja, Senior Creative Director, Monks, India
Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines
Yinbo Ma, Chief Creative Officer, Havas, Mainland China
Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia

Direct, Outdoor
Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China
Angie Tijam – Tohid, Executive Creative Director, Havas Ortega Group, the Philippines
Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand
Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India
Seung jae Lee, Chief Creative Officer, IDEOT, South Korea
Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan
Tomoko Kanezaki, Group Creative Director, Dentsu Inc., Japan

Entertainment, Gaming, Music
Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand
Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia
Carl Urgino, Head of Art, Leo Burnett, the Philippines
Guy Futcher, Regional Executive Creative Director, Octagon, APAC
Johanna Egger, VP Games and Emerging Tech APAC, DEPT® Agency, APAC
Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan
Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan

Film Craft
Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand
Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan
Kopal Naithani, Founder and Director, Superfly Films Pvt. Ltd., India
Lily Li, Managing Director, The Mill, Mainland China
Naoko Tajima, Director, Wonderworld Inc., Global
Peter Kirk, Creative Director, Campfire x, Global
Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore

Healthcare
Shunsuke Kakinami, CEO and Creative Director, FOUR FEET Inc., Japan
Narve Thakrar, Managing Partner, DDB Remedy, APAC
Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore
Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India
Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global

Media
Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC
Eileen Ooi, CEO APAC, PHD, APAC
Hai Anh Vu, General Manager, Publicis Groupe, Vietnam
Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR
Pratik Shetty, Senior Director Marketing, Flipkart Internet Pvt Ltd, India
Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China
Virginia Hyland, CEO, Havas Media Network, AUNZ

PR
Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global
Amber Abbott, Managing Director, One Green Bean, Australia
Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam
Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India
Mina Sakai, Chief Consultant, PR Consulting Dentsu Inc., Japan
Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines
Tim Green, Chief Creative Officer, Edelman, APAC

Entries into Spikes Asia are being accepted until 28 January 2025. Further information on the Awards can be found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About LIONS

LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group. www.lionscreativity.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Mandy Neo
Director
Spikes Asia
Mandyn@spikes.asia

Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com

Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com

Headshots:

You can download official headshots of the Spikes Asia Juries here.

Press Portal:
press.canneslions.com

Awards queries:
awards@spikes.asia

CleverTap Report: 46% of Product Managers Cite Resource Limitations as Top Barrier to App and Web Experimentation

CleverTap, the all-in-one engagement platform, has released its market research report on “The State of App and Web User Experience Optimization”. The report sheds light on how digital-first brands are leveraging experimentation and personalization on their apps and websites to drive customer engagement and business growth. It also highlights roadblocks faced by marketers and product managers while experimenting with the UI, workflows, and functionality across apps and websites.

For a thorough understanding of the current landscape, this report draws insights from a diverse group of respondents – with data gathered through structured surveys and in-depth interviews – representing organizations with over two million customers across 50+ countries. This includes VPs, CMOs, and product managers ranging from startups to large enterprises across various industries. – Together, they offer valuable insights into how businesses optimize app and web experiences to drive customer engagement and business growth.

While 95% of surveyed product managers and 88% of marketers believe that the right user experience is essential for driving customer engagement and retention — many report significant challenges to effectively experimenting with app and web user experiences. Despite recognizing its importance, they reported difficulties such as limited resources, data gaps, and technical constraints that hinder their ability to innovate and deliver impactful user experiences.

Other notable findings from the report include –

81.9% of product managers rarely experiment with their app and web experiences before making changes to them. The top challenges quoted include lack of resources (46%), inadequate data and analytics (31%), and technical issues (19%)
54% of product managers are unable to support marketers in experimenting with onboarding flows, banner placement, homepage content and other similar app and web experiences.
81% of marketers believe it would make a significant impact if they could independently experiment with multiple variations of web and app experiences within a no-code framework provided by their product management function.

Commenting on the report, Jacob Joseph, Vice President – Data Science, CleverTap said, “With consumer expectations constantly rising, brands need to go beyond perfecting their channel strategies and also focus on enhancing the in-app and web experiences to drive results from their marketing efforts. Since all channels ultimately lead users to the app or website, an unsatisfactory experience there can render all your efforts ineffective and become a missed opportunity. Personalization and experimentation on apps and websites are critical to reducing churn and driving growth, yet resource constraints and data gaps hinder marketers and product managers. We are committed to helping businesses navigate these challenges with CleverTap’s Product Experiences, which offers effortless ways to personalize and experiment with app and web experiences driving stronger engagement and lasting brand loyalty.”

For more information and insights download the report here.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Niyo Doubles Click-Through Rates and Improves Customer Retention with CleverTap

Niyo, India’s leading fintech startup, teamed up with CleverTap, the all-in-one engagement platform, to improve customer experiences through personalized engagement and real-time interactions. Since its founding in 2015, Niyo has been revolutionizing financial services in India, particularly with its international travel cards and app-based financial services, catering to the evolving needs of its users.

In its almost decade-long journey, Niyo recognized the challenges that modern Indian travellers face at every touchpoint while venturing abroad. It sought a feature-rich user engagement platform that would effectively deliver the right solutions to its customers and found the ideal partner in CleverTap. By leveraging CleverTap’s advanced automation tools, Niyo enhanced its onboarding processes, while ensuring compliance with regulations, and streamlining customer experiences. This collaboration empowered Niyo to reduce drop-offs during the customer journey, automate personalized messages, and re-engage dormant users.

By deploying CleverTap’s integrated platform, Niyo achieved:

・2x increase in click through rates, leveraging Clever.AI for emotionally intelligent content.
・40% optimized conversion rate through pinpoint targeting, ensuring personalized and relevant communication at every step.
・12% re-engagement of dormant users through targeted campaigns, highlighting Niyo’s success in winning back inactive customers.

Sushanth Ravikumar, SVP – Head of Marketing, Niyo, said – “At Niyo, delivering a seamless and personalized experience for our customers is a top priority. CleverTap has been instrumental in elevating this experience. Its robust automation and communication tools have streamlined our onboarding process while maintaining compliance in the highly regulated sector. What started as a tool to streamline everyday operations has become a key force in helping us preserve customer trust, even during challenging times. Its ability to adapt to real-time shifts in customer engagement offers us a definitive edge in an ever-changing dynamic, solidifying our long-term confidence in the platform.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said – “We are excited to collaborate with Niyo as they continue to innovate in the travel fintech space. Through our partnership, we’ve been able to enhance Niyo’s customer engagement by focusing on delivering personalized and timely experiences. This has not only streamlined their processes but also improved customer satisfaction, particularly in key areas like onboarding and transaction management. We look forward to supporting Niyo as they scale and evolve their offerings in this dynamic market.”

About Niyo
Niyo is India’s leading banking fintech that has revolutionized “travel banking” for Indians. The company was co-founded by banking veteran Vinay Bagri (currently, CEO) and technology veteran Virender Bisht (currently, CTO) in 2015. Niyo offers zero forex debit and credit cards, which provides the best banking experience and value for international travellers. This unique solution was invented by Niyo in 2015 and has helped over 2 million Indians by saving more up to 5% on their international transactions with Zero Forex offering. In this last Series-C round in 2022, Niyo raised $130 million, which was led by global VC and PE firms, Accel, Lightrock, and Multiples. Its other investors include Prime Venture Partners, Horizons Ventures, Tencent, JS Capital, Social Capital, and Beams Fintech Fund. Niyo operates out of a corporate office in Bengaluru and has a sales presence in more than 20 states and union territories.

Visit: GoNiyo.com

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco, to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit CleverTap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications and CSR, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

CleverTap Recognized as a Strong Performer in Cross-Channel Marketing Hubs, Q4 2024 Report

CleverTap, the all-in-one engagement platform has been recognized as a ‘Strong Performer’ in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024. The report evaluated 14 top global vendors across 28 criteria, including experience optimization, identity resolution and privacy, customer analytics, and mobile.

CleverTap received its highest scores in three key evaluation criteria – Experience optimization, mobile, and pricing flexibility and transparency. Moreover, CleverTap is also among the only three vendors, out of the top 14 global providers evaluated, to receive ‘above average’ customer feedback, which, we believe is a testament to the positive feedback from CleverTap customers, signifying trust and loyalty with the brand.

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “At CleverTap, our focus has always been on empowering brands to deliver personalized experiences that resonate deeply with their audiences. And we believe that being recognized as a Strong Performer in the Forrester Wave™ CCMH Hubs 2024 report not only validates our commitment but also strengthens our resolve to continue setting new standards in customer engagement and growth.”

The Forrester Wave™ Cross Channel Marketing Hubs, Q4 2024 report states that “CleverTap offers an all-in-one platform for midsize enterprises; larger enterprises should consider its verticalized solutions to complement their Cross-Channel Marketing Hub (CCMH) ecosystem.” Customers trust CleverTap; one noted how it understands their tech needs to integrate across marketing, CRM, and operations. The company’s vision for inconspicuous engagement, based on customer consent and anticipation – resonates well, as does its view that MarTech should be a living cartography or ecosystem rather than a fixed stack. Additionally, IntelliNODE stands out as an embedded AI copilot that creates a network of experiments and automatically determines winning engagement paths, balancing individual and broader segment optimization.

For more insights, you can access your complimentary copy of the report here:
https://clevertap.com/forrester-wave-cross-channel-marketing-hubs-q4-2024-report/

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

For more information:

SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

myBillBook Leverages CleverTap to Elevate Customer Engagement and Drive Revenue Growth

myBillBook, India’s leading GST billing and accounting software by the neo-banking startup FloBiz, partnered with CleverTap, the all-in-one engagement platform, to boost engagement and revenues through highly-targeted, data-driven customer interactions. The collaboration aimed to nurture high-potential users and convert them into subscribers.

myBillBook team recognized that several free trial users could offer higher lifetime value based on their attributes and platform usage. They sought a comprehensive solution to execute a lifecycle engagement strategy to spark relevant conversations with users at the right times. Harnessing CleverTap’s advanced features, myBillBook orchestrated tailored, multi-channel messaging across WhatsApp, SMS, and in-app notifications, delivered at key user milestones. This approach enabled myBillBook to drive significantly higher volumes for their inside sales funnel, boosting revenues while ensuring a superior user experience.

By leveraging CleverTap, myBillBook achieved:

3x increase in the volume of high-intent “hand-raiser” users.
35% boost in Inside Sales-driven revenue.
15% reply rate on WhatsApp through personalized conversations.

Snehal Samant, VP Growth, myBillBook, said – “As a company dedicated to empowering small businesses, we recognized the need for an integrated platform to enhance user engagement and optimize customer journeys. CleverTap has helped us transform our approach to user interactions, focusing on key micro-moments that drive meaningful engagement. With its powerful data visualization and automation capabilities, we’ve been able to personalize our outreach and optimize our engagement strategy. We are excited about the growth we are witnessing and remain committed to leveraging data-driven insights to enhance our offerings further.”

Abhishek Gupta, Chief Operating Officer, CleverTap, said – “At CleverTap, we’re dedicated to empowering digital-first brands like myBillBook to create personalized, data-driven customer experiences that build loyalty and drive growth. By leveraging personalized messaging and analytics, myBillBook has transformed its engagement strategy, achieving remarkable results. This collaboration exemplifies the impact of understanding customers at each stage of their journey, and we’re excited to continue supporting myBillBook as they innovate and elevate their business.”

About myBillBook
myBillbook is an all-in-one billing, inventory and accounting platform that helps Indian SMB owners to increase their business efficiency and profit margins. Founded in 2019, myBillbook’s app, web and desktop platform is now used by more than 1 crore businesses. The easy, intuitive interface helps businesses to complete daily workflows like billing and reconciliation in seconds and also simplifies complex tasks like preparing and filing GST reports.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

57% of Banking Executives Struggle with Data Silos, Blocking AI-Driven Personalization, CleverTap’s New Report Highlights

CleverTap, the all-in-one engagement platform, today released its latest Market Research Report with insights into the global banking landscape, “Banking on AI: A Leader’s Guide to Customer Engagement Excellence in Banking”. The report reveals that 57% of banking executives have yet to achieve a unified customer view, indicating significant challenges with data silos due to technological barriers and cost constraints. These data challenges are impacting banks’ ability to deliver personalized, seamless customer experiences in an era where AI-driven engagement is becoming essential.

The research explores the transformative shift within the banking sector leveraging AI to address modern banking challenges, including the need for personalized and secure digital experiences amid rapid digital transformation. Through this study, CleverTap set out to identify where the AI opportunity lies for banks and introduced its strategic framework to help banks build excellence in customer engagement, along with highlighting key trends for Banks in customer engagement within the AI space, while understanding the challenges and opportunities faced by banking leaders. Furthermore, the company also assessed AI’s role in enhancing customer experiences.

The methodology included a survey of 50 senior executives in India’s banking sector, in-depth interviews for qualitative insights, and analysis of industry benchmarks and best practices. This research covered banks with a combined total asset size of about $3.03 trillion, spanning APAC, the Middle East, North America, LATAM, and the EU.

Insights from the report reveal that 3 out of 4 banking executives may be missing out on critical opportunities to build customer loyalty and drive sustainable growth, as they focus heavily on short-term revenue targets. To effectively balance short-term metrics with long-term financial outcomes, banks need to harness advanced analytics that not only track current performance but also predict future customer behaviors.

To assess the gaps and identify opportunities for the banking sectors in the age of AI, CleverTap has developed a framework that will serve as a foundation to improve customer experiences and drive long-term value. CleverTap’s Core Four Framework – encompassing Trust, Technology, Touchpoints, and Transactions – is designed to help banks transition from product-focused to customer-centric approaches, cultivating deeper relationships and delivering phy-gital experiences. The research covers the nuances for retail banks, neo-banks, and specialized banks, providing insights across the four core pillars.

Key gaps identified basis of the framework include:

Loyal customers generate 2.5x higher transaction value than others, and referred prospects are 3.5x more likely to onboard. However, 50% of banking executives do not effectively leverage their high-NPS (Net Promoter Score) customers
57% of banking executives have yet to implement a unified customer view, suggesting issues with data silos. The primary obstacles to unification are technological challenges and associated costs
41% of banking executives are not using real-time segmentation capabilities, limiting their ability to deliver timely and personalized communication
Banks using more than four channels in their engagement campaigns see a 53% improvement in conversions compared to those using fewer than four channels, yet only about 33% of banks have adopted this approach

Banks can harness the power of the Core Four by implementing a comprehensive AI strategy, as detailed in CleverTap’s report Banking on AI: A Leader’s Guide to Customer Engagement Excellence in Banking.

This approach consists of three key stages:

Operational Optimizers focus on using AI to enhance operational efficiency through the automation of routine tasks and improved workflow processes
Personalization & Experimentation Architects where AI is applied to improve orchestration while personalizing interactions and conducting experiments at scale to boost conversion
Strategic Innovators showcase the use of AI for automating strategic decision-making and providing deeper insights for long-term planning

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap said, “The banking sector has often played catch-up when it comes to tech innovations, but customer familiarity with digital solutions is making it clear that banks need to bridge this divide quickly. The banking sector often remains a ‘follower’ in tech adoption. This cautious stance means banks typically wait for proof of concept before fully embracing new technologies. Our latest report dives into how AI can bridge the current gaps in customer experience and operational efficiency, helping banks not only meet evolving customer expectations but exceed them. By deploying integrated, AI-powered solutions, banks can deliver the hyper-personalized experiences today’s customers expect, building lasting trust and loyalty. For banks aiming to stay competitive in a digital-first world, AI isn’t optional – it’s essential.”

Looking ahead at the future of the banking sector with AI, CleverTap’s latest insights highlight six transformative AI outlooks that are poised to redefine customer engagement and operations:

Customer engagement for banking is driven by innovations like synthetic data, which enhances analytics without compromising privacy
Banks are also prioritizing emotional engagement, using AI to create immersive experiences and personalized gamification that fosters customer loyalty
Modernizing MarTech through AI-powered ecosystems allows banks to integrate data and services seamlessly, enhancing customer experiences
A shift towards a customer-centric approach, leveraging AI for dynamic personalization, further strengthens relationships and retention
Additionally, implementing responsible AI frameworks builds trust by ensuring transparency and compliance
Finally, the collaboration with fintech firms through AI-powered open banking creates holistic financial ecosystems, offering a wider range of services and real-time insights to customers, thereby increasing trust and engagement

For more information and insights download the report here.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

ADvance Pilipinas: “The Future of Advertising: Convergence and Divergence”

As one of Philippines’ premium conference brands for Advertising and Marketing, ADvance Pilipinas is set to happen on November 15, 2024, Friday, in Manila Philippines. This year’s theme – “The Future of Advertising: Convergence and Divergence” will be emphasizing the dual forces shaping the advertising landscape. It will highlight both the integration and specialization aspects of modern advertising. The event will congregate more than 300 of the brightest and most influential Agencies, Brands, Publishers, Media Communities, and Technology Solutions Providers across the entire country to share their valuable insights into both integrating and specializing strategies, helping attendees navigate and excel in the changing world of advertising.

Varies type of arrangements will be presented during the event such as Interactive Panel Discussions, Keynote/Solo Presentations, Booth Making Contests, One-to-one Private Meetings, Networking Sessions, and a lot more!

Event Key Topics:

1. Integrating Digital and Traditional Advertising Strategies
2. Cross-Channel Advertising Measurement
3. The Evolution of Consumer Behavior
4. Creative Strategies for Mixed Media Campaigns
5. Data-Driven Advertising
6. Emerging Trends and Technologies
7. Budgeting and Resource Allocation
8. Building Brand Consistency Across Platforms
9. Addressing Privacy and Compliance
10. Engaging with Different Audience Segments
11. Crisis Management and Adaptation
12. Future Outlook: Convergence and Divergence

What to Expect?

1. Keynote Speeches – Hear from the top industry experts as they share their vision on how convergence and divergence are shaping the future of advertising. These influential speakers will provide insights into emerging trends, innovative strategies, and the broader implications of the industry’s evolution.
2. Panel Discussions – Engage in dynamic discussions with the leading voices in the advertising about the latest trends, technologies, and challenges. Panels will feature diverse perspectives on how convergence and divergence are influencing advertising tactics, consumer engagement, and market dynamics.
3. Networking Opportunities – Connect with peers, thought leaders, and potential collaborators during dedicated networking sessions. These opportunities will allow you to build valuable relationships, exchange ideas, and explore potential partnerships that can enhance advertising strategies.
4. Exhibitor Showcases – Explore the latest products, services, and technologies from the leading companies in the advertising industry. Discover innovative solutions and gain insights into tools that can help you stay ahead of the curve.
5. Case Studies – Learn from the real – world examples of successful advertising campaigns and initiatives. Case studies will illustrate how companies are navigating the convergence and divergence of advertising trends and achieving impactful results.
6. Q&A Sessions – Participate in interactive Q&A sessions where you can pose questions directly to keynote speakers and panelists. This is a chance to gain clarity on complex topics and receive tailored advice from industry leaders.

Don’t miss the opportunity to be a part of the biggest event in the Philippine Advertising and Marketing! Witness how we gather all of the leading experts in the industry and share their thoughts and insights with very timely topics.

About ADvance Pilipinas

ADvance Pilipinas is proudly owned and managed by M.G.M. Technological Events Organizing Services. M.G.M. Technological Events Organizing Services is a full-service event management firm based in the Philippines that was created by pairing together our passion for business and events. We bring a fresh, unique approach to the event management industry. Our team understands that a properly executed event can be leveraged to support an organization’s strategic vision, incorporated into a company’s marketing plan, or used to build networks and client loyalty.

Not only do we stay ahead of the curve with our event planning endeavors, we operate on a “Be First, Be Best” mentality, securing our position as trendsetters in the industry. From the planning phases to event execution, our team of experts and enthusiasts work hard to bring your event goals to life — interjecting thoughtful creativity along the way.

Visit Us:
www.advancepilipinas.com
https://www.linkedin.com/company/advance-pilipinas/

Media Contact:
Ms. Jimby DeeEvent Head
Tel No.: +639917241338
Email Us: information@advancepilipinas.com