Category: Advertising

AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement

AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+

AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework.

“With Conversion Studio, we set out to help marketers with a challenge that has plagued them in the post iOS 14 era: the difficulty in understanding how valuable their acquired users are in the long run,” said Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer. “By design, SKAN limits advertisers to a single conversion value, which only captures one aspect of the user’s post-install activity. With Conversion Studio, AppsFlyer is giving marketers the power to master SKAdNetwork conversions and take back control over SKAN post-install measurement with insight into the lifetime value of their users.”

Conversion Studio provides marketers the ability to easily set their conversion value mapping with the flexibility to measure several metrics simultaneously. With visual cues that show the conversion value capacity and how each metric is measured, advertisers can easily fine-tune their mapping to make sure they’re making the most of virtually any post-install events, including metrics such as revenue, engagement, retention and conversion. Once the conversion value mapping is housed in AppsFlyer, it can be easily shared with all the SKAN integrated partners, serving as a single-source-of-truth for SKAN measurement.

With Conversion Studio, marketers will now be able to:

  • Split measurement metrics. Marketers can now customize their measurement, simultaneously measuring metrics that’s most important to them, such as revenue, in-app engagement, retention and more.
  • Extend the post-install user activity timer to a 72 hour window. By extending the activity timer, marketers will be able to measure longer lifetime value. In addition, marketers have an additional option of knowing when a user was last active, which facilitates the measuring of critical aspects like retention and cohorts.
  •  Measure ranges within any specific metric. Defining flexible ranges within a specific metric enables marketers to be more efficient with the number of conversion values they implement.
  • Measure funnels to optimize the full capacity of lifetime value. By choosing the funnel function in Conversion Studio, advertisers can efficiently measure sequential events by using fewer values, optimizing the amount of in-app events measured.

“With AppsFlyer’s solution for custom conversion value mapping, we finally have the freedom in what and how we want to measure on iOS,” Michal Prokop Grno, Head of Marketing Analytics, Pixel Federation. “And all of that without the need to write a single line of code.”

More information on Conversion Studio is available here:
https://www.appsflyer.com/product-news/marketing-analytics/introducing-conversion-studio/

About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Duiba’s Surprising 1H2021 Turnaround Supporting Bank SaaS Operations

Duiba Group (Hong Kong) Ltd, the well-known platform provider of management software, and interactive advertising platform operator founded by Xiao Liang Chen in 2014 and headquartered in Hong Kong, released its interim financial report on August 27, for the First Half 2021.

According to the report, Duiba (HKG:01753) recorded total revenues of RMB720 million, representing an increase of 53.82% from a year earlier, with profit attributable to owners of RMB62.804 million, representing a significant increase from a loss of RMB47.839 million in the First Half of 2020.

Significantly, Duiba recorded revenues on Software as a Service (SaaS) user management processes of RMB68.56 million, representing a sharp increase of 142%. We could guess from the report that Duiba achieved strong First Half 2021 financial results with its existing strategies. But what of Duiba’s potential future development?

Getting through tough times to turn around poor profitability
Founded in May 2014, Duiba is a SaaS user management systems provider and interactive advertising platform operator committed to providing enterprise customers with user acquisition, user activation and retention: realization covering the entire user lifetime.

With consideration to the COVID-19 situation, advances in digital technology and the influence of geopolitics have expedited the development of service companies in China, and the rapid growth of high-quality SaaS user management operators such as Duiba, and talk of an emerging SaaS unicorn:

On the one hand, for Chinese SaaS companies, the biggest pain point is the long profit-making cycle. Duiba acquired lots of customers by launching the free-of-charge SaaS user management platform in the early days, and began to offer paid services in April 2018 which led to a significant increase in its business performance.

From 2017 to 2019, Duiba recorded revenue of RMB650 million, RMB1.14 billion and RMB 1.65 billion and an adjusted net profit of RMB120 million, RMB210 million and RMB340 million, respectively, and achieved a three-year profit compound growth rate up to 69.4%.

The above data could tell that Duiba has gone through its no-profit period, and the financial data in the first half of 2021 could also tell that Duiba has come to the performance growth period. On the other hand, what many Chinese companies need from the SaaS industry are integrated solutions, instead of services for any single segment.

The user management services provided by Duiba are full-cycle management services and integrated solutions which cover user acquisition, user activation and retention, realization and other several aspects. Besides, in 2015, Duiba took the lead in conducting the interactive advertising business to reach target customers in non-first-tier cities, and achieved a win-win situation for advertisers, media providers and users through ad realization.

Support for banks with breakthrough offline strategies
The SaaS field is a big market. For SaaS service providers, whether or not they can seize market opportunities has nothing to do with their own strength, but their ability to take the best advantage when opportunity knocks. We find in a careful analysis of Duiba’s source of new customers that the increase in Duiba’s unit price and customer base mostly comes from offline sources, such as typical banking institutions.

For Duiba, providing SaaS services to banks is a great choice with vast potential opportunities:
First of all, banks are driven by the current trend to move their businesses online. According to a McKinsey survey, 40% of Chinese respondents expressed their preference for mobile banking, and 20% of Chinese respondents expressed their intention to use offline banking outlets less. In the context of the 5G technology and the coming era of 5G, banks will face great difficulties in acquiring new customers in the future and even lose their existing customers if they do not move their businesses online as soon as possible.

Furthermore, banks face challenges in moving their businesses online. Being accustomed to the comfortable days in the past, banks have no idea of Internet, and are too weak to confront Internet giants and fintech companies. Therefore, from the perspective of input-output ratio, banks desperately need outsiders such as SaaS service providers to help them move their businesses online.

Moreover, more and more customers prefer digital banking channels to traditional banking outlets in the context of COVID-19. According to a BCG survey, after COVID-19, the utilization rate of mobile banking is expected to further increase by 19%, and that of traditional banking outlets is expected to further decrease by 26%.

Duiba’s advantages in giving professional support to banks are described as below:
On the one hand, Duiba has run online since the beginning and has unique advantages online, and therefore, it can help banks to gradually convert customers who get banking services at offline banking outlets into online customers and include them in banks’ systems and to retain existing customers in face of the fierce horizontal competition.

On the other hand, Duiba focuses on user management and is familiar with “Gen Z”, and therefore can help banks acquire new customers including “Gen Z”.

In Duiba’s experience, Gen Z is more likely to participate in discussions on online social platforms and to focus on pan-entertainment information. In terms of daily consumption habits, Gen Z prefers to share membership to watch movies, place group orders for takeaways, search “price-cutting”, “coupons” and other discount information before shopping online, and the joy of “bargain hunting” in sales and shopping festivals.

Therefore, in view of Gen Z’s consumption habits, Duiba has helped banks to come up with many operation modes centring on user habits, such as IP pets, interactive games and mystery boxes.

According to the feedback from Duiba’s partners, with the help of Duiba, one out of four active users of bank cards can be converted on average to apply for instalment credit, with an event participation rate of 72.74% and a sharing rate of 53.8%. It can be seen that the SaaS services provided by Duiba can efficiently support banks in conducting their businesses.

In return, Duiba’s professional support to banks has also laid a foundation for its steady long-term business performance. On the one hand, key customers such as banks are very resilient to risks and are less likely to lose due to insolvency, and they are financially strong and have a strong willingness to renew.

On the other hand, key customers face high replacement costs. For banks, they will not change a SaaS service provider they have selected unless in unavoidable circumstances. This is because if they change, they will not only have to pay high costs of data transfer involving several divisions and businesses but also face the risk of data loss.

Generally speaking, key customers such as banks have a positive, long-term and sustainable impact on the growth of Duiba’s business performance. But in addition, Duiba has expanded its business since April 2018 to include offline companies with strong latent demand for user management solutions, a nimble strategy that led exactly to Duiba’s business outperformance.

Contact:
Jing Gao, Peanutmedia
E-mail: gaojing@czgmcn.com
Website: www.Peanutmedia.com

NextPlay Technologies Enters into Agreement to Acquire Crypto Technology from Token IQ to Enhance Fintech and ICO Portal Offerings

NextPlay Technologies, Inc. (Nasdaq: NXTP), a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, has entered into a definitive agreement to acquire 100% of the assets of Token IQ, a leading innovator in digital asset management with its smart compliant token technology. Token IQ has many unique capabilities, but its greatest attributes are its ability to afford cryptocurrency owners a solution to replace their assets should they lose access to, or control of, their assets and its handling of “Know Your Customer” (KYC) issues — solving many key regulatory requirements. NextPlay will not only look to license the IP, but also plans to integrate the service into its wholly owned Bank — NextBank International to better serve its cryptocurrency customers.

Mark Vange, CTO of NextPlay and founder and CEO of Token IQ, stated, “Token IQ was built upon the early recognition that many digital assets may in the future be treated as securities. I’m excited that we can now make Token IQ part of NextPlay, given the many synergies that have developed around digital asset management across NextPlay’s ecosystem.”

One of the primary issues associated with crypto investing is the existential custody risk associated with the loss of passwords or wallet seeds, resulting in the inability to access assets. A critical function of Token IQ is the ability to allow issuers to manage this risk across public distributed ledgers — a key solution needed by any cryptocurrency owner, and a technology that we anticipate will become a cornerstone for all of our NextBank and Longroot coin offerings. This patent-pending technology also allows issuers to control the flow of tokens. The Token IQ technology can be invaluable in the enforcement of “Know Your Customer” (KYC) and other regulatory requirements which is a sensitive area that regulators around the world are increasingly focused on. The platform also supports vesting, lockups and asset freezing, which can enhance market making and liquidity while also reducing risks around custodianship, inheritance, and other legal circumstances related to proper asset disposition. We plan to pursue patents for this proprietary technology in key markets around the world.

The Token IQ foundational IP is designed to reconcile legal and regulatory requirements around digital assets, including KYC, Anti-money laundering (AML) and shareholder rights enforcement, all common pain points within the crypto markets today. It has been designed to do so across a distributed ledger, including Ethereum and Stellar.

According to NextPlay co-Chairman, J. Todd Bonner: “We see Token IQ technology becoming core to all our fintech-related activities, from Longroot’s cryptocurrency portal and HotPlay’s in-game tokens, to powering our NextBank fintech and planned NextTrip medical tourism offerings. We also expect the Token IQ acquisition to bring valuable technology and software development talent which is expected to support rapid integration with our platform and those of our partners, as well as further IP development.”

To learn more about Token IQ, visit tokeniq.io.

The acquisition of Token IQ is subject to certain closing conditions, including the approval of NextPlay’s shareholders. Future details of the acquisition can be found in NextPlay’s Form 8-K filing with the U.S. Securities and Exchange Commission, available at www.sec.gov or the investor relations section at NextPlayTechnologies.com.

About NextPlay Technologies

NextPlay Technologies, Inc. (Nasdaq: NXTP) is a technology solutions company offering games, in-game advertising, crypto-banking, connected TV and travel booking services to consumers and corporations within a growing worldwide digital ecosystem. NextPlay’s engaging products and services utilize innovative AdTech, Artificial Intelligence and Fintech solutions to leverage the strengths and channels of our existing and acquired technologies. For more information about NextPlay Technologies, visit nextplaytechnologies.com and follow us on Twitter @NextPlayTech and LinkedIn.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of, and within the safe harbor provided by the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinions, beliefs or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Factors that may cause such a difference include risks and uncertainties related to our need for additional capital which may not be available on commercially acceptable terms, if at all, which raises questions about our ability to continue as a going concern; the fact that the COVID-19 pandemic has had, and is expected to continue to have, a significant material adverse impact on the travel industry and our business, operating results and liquidity; amounts owed to us by third parties which may not be paid timely, if at all; certain amounts we owe under outstanding indebtedness which are secured by substantially all of our assets and penalties we may incur in connection therewith; the fact that we have significant indebtedness, which could adversely affect our business and financial condition; uncertainty and illiquidity in credit and capital markets which may impair our ability to obtain credit and financing on acceptable terms and may adversely affect the financial strength of our business partners; our ability to close, timely, or at all, the acquisitions of certain intellectual property assets from Fighter Base and Token IQ, as previously disclosed; that the officers and directors of the Company have the ability to exercise significant influence and voting control over the Company; stockholders may be diluted significantly through our efforts to obtain financing, satisfy obligations and complete acquisitions through the issuance of additional shares of our common or preferred stock; if we are unable to adapt to changes in technology, our business could be harmed; our travel business depends substantially on property owners and managers renewing their listings; if we do not adequately protect our intellectual property, our ability to compete could be impaired; our long-term success depends, in part, on our ability to expand our property owner, manager and traveler bases outside of the United States and, as a result, our business is susceptible to risks associated with international operations; unfavorable changes in, or interpretations of, government regulations or taxation of the evolving ALR, Internet and e-commerce industries which could harm our operating results; risks associated with the operations of, the business of, and the regulation of our recent acquisitions of Longroot Holding (Thailand) Company Limited (Longroot), HotPlay Enterprise Limited (HotPlay) and NextBank International (formerly IFEB); the market in which we participate being highly competitive, and because of that we may be unable to compete successfully with our current or future competitors; our potential inability to adapt to changes in technology, which could harm our business; the volatility of our stock price; risks associated with the integration of the operations of HotPlay, Longroot and IFEB, which acquisitions we recently competed; the fact that we may be subject to liability for the activities of our property owners and managers, which could harm our reputation and increase our operating costs; and that we have incurred significant losses to date and require additional capital which may not be available on commercially acceptable terms, if at all. More information about the risks and uncertainties faced by NextPlay are detailed from time to time in NextPlay’s periodic reports filed with the SEC, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, under the headings “Risk Factors”. These reports are available at www.sec.gov. Other unknown or unpredictable factors also could have material adverse effects on the Company’s future results and/or could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made only as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

SOURCE: NextPlay Technologies, Inc

Company Contact:
NextPlay Technologies
Richard Marshall
Director of Corporate Development
Tel (954) 888-9779
Richard.Marshall@NextPlayTechnologies.com

NextPlay Technologies Enters into Agreement to Acquire AI-Powered Video Game Development Technology from Fighter Base Publishing, Inc.

NextPlay Technologies, Inc. (Nasdaq: NXTP), a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, today announced it has entered into an agreement to acquire from Fighter Base Publishing, Inc.

(FBP), the assets and AI-powered video game development platform of FBP’s wholly-owned division, Make It Games(TM).

Make It Games (MIG) enables developers to create video games powered by artificial intelligence (AI). Its technology supports the training of virtual characters to be more lifelike in appearance and behavior. Proprietary AI animation tools help program game or film characters to fully animate themselves, saving as much as 70 percent of the typical time and cost of animation.

Fighter Base Publishing was founded by Mark Vange, NextPlay’s recently appointed chief technology officer. Formerly a chief technology officer at Electronic Arts, Vange has authored over 41 granted patents in the US for innovative technologies that have defined the industry. This acquisition by NextPlay will include pending patents that cover Make it Games’ proprietary AI game development technology.

Tony Harman, Make It Games president, is also expected to join the NextPlay technology team. He had previously helped lead Nintendo America and has numerous game credits that include Donkey Kong Country and Grand Theft Auto.

“We see our AI technology enabling NextPlay to power everything from rapid game and ad creation to advertising optimization, travel recommendation and richer virtual experiences,” said Mr. Harman, “This can mean faster product time-to-market along with higher-margin digital asset monetization and product sales across the NextPlay digital ecosystem. We also believe that licensing the technology to other game and film studios, ad agencies and other content creators could become a significant revenue driver for NextPlay.”

NextPlay co-CEO Nithinan ‘Jessie’ Boonyawattanapisut, commented, “We believe that the addition of Make It Games technology and its leadership will help accelerate our global initiatives and transform NextPlay into a powerhouse in online advertising, interactive digital media, gaming, fintech and travel, and serve as a bridge for us to expand into the metaverse. They are expected to greatly augment our growing global technology group that is focused on developing and implementing innovative consumer-engaging assets across multiple media channels.”

Additional details of the acquisition can be found in NextPlay’s Current Report on Form 8-K filing with the U.S. Securities and Exchange Commission, which is available at sec.gov or the investor relations section at NextPlayTechnologies.com.

About NextPlay Technologies
NextPlay Technologies, Inc. (Nasdaq: NXTP) is a technology solutions company offering gaming, in-game advertising, crypto-banking, connected TV and travel booking services to consumers and corporations within a growing worldwide digital ecosystem. NextPlay’s engaging products and services utilize innovative AdTech, Artificial Intelligence and Fintech solutions to leverage the strengths and channels of our existing and acquired technologies. For more information about NextPlay Technologies, visit NextPlayTechnologies.com. Follow us on Twitter @NextPlayTech and LinkedIn.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of, and within the safe harbor provided by the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinions, beliefs or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Factors that may cause such a difference include risks and uncertainties related to our need for additional capital which may not be available on commercially acceptable terms, if at all, which raises questions about our ability to continue as a going concern; the fact that the COVID-19 pandemic has had, and is expected to continue to have, a significant material adverse impact on the travel industry and our business, operating results and liquidity; amounts owed to us by third parties which may not be paid timely, if at all; certain amounts we owe under outstanding indebtedness which are secured by substantially all of our assets and penalties we may incur in connection therewith; the fact that we have significant indebtedness, which could adversely affect our business and financial condition; uncertainty and illiquidity in credit and capital markets which may impair our ability to obtain credit and financing on acceptable terms and may adversely affect the financial strength of our business partners; the officers and directors of the Company have the ability to exercise significant influence and voting control over the Company; stockholders may be diluted significantly through our efforts to obtain financing, satisfy obligations and complete acquisitions through the issuance of additional shares of our common or preferred stock; if we are unable to adapt to changes in technology, our business could be harmed; our travel business depends substantially on property owners and managers renewing their listings; if we do not adequately protect our intellectual property, our ability to compete could be impaired; our long-term success depends, in part, on our ability to expand our property owner, manager and traveler bases outside of the United States and, as a result, our business is susceptible to risks associated with international operations; unfavorable changes in, or interpretations of, government regulations or taxation of the evolving ALR, Internet and e-commerce industries which could harm our operating results; risks associated with the operations of, the business of, and the regulation of our recent acquisitions of Longroot Holding (Thailand) Company Limited (Longroot), HotPlay Enterprise Limited (HotPlay) and NextBank International (formerly IFEB); the market in which we participate being highly competitive, and because of that we may be unable to compete successfully with our current or future competitors; our potential inability to adapt to changes in technology, which could harm our business; the volatility of our stock price; risks associated with the integration of the operations of HotPlay, Longroot and IFEB, which acquisitions we recently competed; the fact that we may be subject to liability for the activities of our property owners and managers, which could harm our reputation and increase our operating costs; and that we have incurred significant losses to date and require additional capital which may not be available on commercially acceptable terms, if at all. More information about the risks and uncertainties faced by NextPlay are detailed from time to time in NextPlay’s periodic reports filed with the SEC, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, under the headings “Risk Factors”. These reports are available at www.sec.gov. Other unknown or unpredictable factors also could have material adverse effects on the Company’s future results and/or could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made only as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

SOURCE: NextPlay Technologies, Inc
Company Contact:
NextPlay Technologies, Inc.
Richard Marshall
Director of Corporate Development
Tel (954) 888-9779
richard.marshall@nextplaytechnologies.com

A new book, “How To Talk To Strangers” by Kerrie Phipps, launched to help people decrease anxiety, build confidence, and heal the pandemic affected world

A new self-help book, How To Talk To Strangers by Kerrie Phipps, was launched globally along with the co-authors of the book, reaching over 1000 people through the event was aired live on Facebook and Youtube. The book is an invitation to think more deeply about how you connect with others, so you don’t overlook essential connections or risk missing opportunities to impact people and the chance to change your own life in the process.

Kerrie Phipps, the Author and publisher, says, “Stories of the kindness of strangers are so moving, the impression they have on people, and the power of encouragement in our lives – strangers or friends, family, colleagues, and it was vital to share some in a book.”

At the launch, Coen Tan, Director of Ministry of Influence, said, “I grew up as a socially awkward child who was often bullied in school. I was even referred to the Institute of Mental Health for treatment for depression. However, over time, I’ve developed my speaking and social skills and now, I train and coach leaders internationally to inspire through their stories. I hope that my stories in this book will inspire people, that like me; they too can find their voice and connect confidently with strangers.”

Krescendo Communications, Founder, and Global Goodwill Ambassador for Singapore, Malaysia and India, Ganesh Somwanshi, one of the contributors, quips, “I am fascinated with connecting with people since I am in the business of communications. This book is the manifesto of connecting with strangers, a work of light amid dark times. Let us embrace the new normal; let us connect with the world with an open heart and mind. Together we can we shall.”

Cathy Johnson, Authentic Leadership Coach, shares, “It’s so beautiful to read (and hear) stories of how a stranger can build your confidence – and they often have no idea they’re doing it! Let’s keep coming together and building our relationships with each other.”

Conor O’Malley, Executive Coach, Author of “Trust – Begins and Ends with Self”, adds, “I feel I have talked to strangers all my life, however never really seen it that way. I see strangers as real people with a story to share. I hope my stories in this book serve you well when it comes to having a conversation with someone or trusting yourself to reach out to a stranger.”

Anupama Singal, Fashion & Technology Entrepreneur, Speaker, Creator & Co-author of SYZYGYmoments, notes, “This book is all about how talking to strangers can sometimes be a life-changing experience and how you could find meaningful connections with strangers. It feels great to be a contributor and share some memorable experiences from my life.”

Brandhood Media Founder and Thought Leadership Brand Specialist Nathan Shooter, “When you push beyond your fear, to enter the world of others, you’ll discover those small conversations can create big change. People are looking to you for hope and connection, now more than ever.”

The insightful Foreword by Masami Sato concludes with, “I invite you to ponder on the power of human connection with me and with us – no matter whether you think you are an extrovert or an introvert. Surprisingly, it starts with just one conversation, one smile, one interaction. That is all it takes – a look, a smile and a conversation. It’s powerful. And it really can change our world.”

Click https://www.amazon.com/gp/product/0994157347/ref=dbs_a_def_rwt_bibl_vppi_i4 to buy the book in digital or print format. Kerrie’s other books include DO Talk To Strangers – How To Connect With Anyone, Anywhere and the sequel, DO Talk To Strangers Travel Toolkit.

For media queries contact:
Ganesh Somwanshi
(+65) 9779 1286