In an era where businesses are realigning their global operations, India has emerged as a pivotal destination for multinational corporations. A new white paper titled “India’s Emerging Role in the Global Economy” reveals how the country’s dynamic business environment is reshaping global strategies, positioning India as the ultimate hub for innovation, technology, and foreign direct investment (FDI).
Key Insights:
Unparalleled Economic Growth: India is forecasted to grow at a staggering 6.5% in FY 2025, making it the fastest-growing major economy, with untapped market potential.
Soaring FDI Inflows: Sectors such as computer software and high-tech services have seen an inflow of $17.96 billion, thanks to initiatives like ‘Make in India’ and ‘Digital India.’
Technological Powerhouse: India’s digital GDP is expected to hit $1 trillion by 2025, propelled by advancements in AI, cloud computing, and IoT, making it a key global innovation center.
An Opportunity Unlike Any Other
This white paper uncovers the strategies needed to thrive in India’s complex market while navigating risks such as geopolitical tensions and infrastructure challenges. It reveals why global brands like IKEA, Starbucks, and Netflix have achieved unprecedented success by embracing localization, cultural sensitivity, and strategic partnerships.
However, the real surprise lies in India’s Tier 2 and 3 cities, which are emerging as the next frontiers of growth, offering businesses new markets and opportunities.
Why This MattersIndia’s youthful demographic (65% under the age of 35), robust intellectual property laws, and ease of doing business make it a hotbed for innovation and business growth. The paper emphasizes that companies entering India need a tailored approach to local preferences, cultural nuances, and regulatory complexities.
About SRKay Consulting Group
To truly leverage India’s potential, it is essential to partner with a firm that understands the intricacies of this evolving market. SRKay Consulting Group stands at the forefront, helping businesses navigate India’s diverse economy through their expertise in operational excellence and innovative Virtual Captive and Global Competency Center (GCC) solutions. Whether your goal is market entry or expansion, SRKay provides the strategic guidance to ensure sustained growth in India’s competitive landscape. For more information, visit https://www.srkay.com.
Read the full report to discover how India is transforming the global economic landscape and why it’s the premier destination for business expansion in 2024.
Don’t miss out on understanding why the world’s leading companies are making India their go-to hub for future growth!
United Media Services (UMS) participated in the International Broadcasting Convention (IBC), held in the Dutch capital of Amsterdam, with a panel discussion highlighting its role in advancing and supporting Egyptian and Arab media as one of the largest media conglomerates in the Middle East and North Africa.
UMS panel during IBC 2024
This year’s IBC edition hosted a panel titled “Reconfiguring an Established Media Ecosystem by Embracing Disruptive Technological Innovations”, featuring Amr El Feki, CEO and Managing Director of United Media Services, and Nashwa Gad E Haq, Chairwoman and Managing Director of WATCH IT. The panel was moderated by Allan Mclennan, the experienced IBC moderator.
El Feki noted that since its founding eight years ago, United Media Services has adopted a sustainable economic model that provides the media sector with the necessary technological capabilities and creates an ideal working environment for thousands of media professionals, technicians, and specialists.
He added that UMS, as a media conglomerate, owns 46 companies, employs 9,000 people, and operates 17 television channels, including 3 news channels, 12 newspapers and news websites, and 6 radio stations, in addition to several companies specializing in marketing, drama and film production, as well as IT companies dedicated to the media industry.
El Feki emphasized that UMS draws its strength from the rich history of Egyptian media, which spans over a century and a half. This legacy has left behind a vast library that has significantly influenced the Egyptian and Arab public, thanks to professional and robust media institutions.
On her part, Nashwa Gad El Haq stated that UMS has heavily invested in incorporating technology across all areas of media and entertainment production since its inception. This has enabled the company to lead the industry in both the Egyptian and Arab markets.
She further explained that WATCH IT’s success in becoming the leading entertainment platform in Egypt is a result of extensive efforts in leveraging global technological advancements for platform development. This success was also driven by a strategic shift in consumer behavior, moving from a preference for free access to entertainment content to a subscription-based model.
The IBC event features fierce competition among major players in media technology, digital broadcasting, and communications development. The convention showcases the latest innovations, advanced programs, and smart solutions in media technology. IBC is considered one of the world’s most important events in the field of television broadcasting and related technologies, attracting thousands of media professionals, specialists, and senior media leaders and news agencies globally for over 57 years.
Founded in 2016, United Media Services is now one of the largest media entities in the Arab world, owning 46 leading companies across various media sectors, including visual, audio, print, and electronic media, as well as drama production, and direct and indirect advertising. The company also provides distinguished sports rights and marketing expertise, enabling it to offer fully integrated, unique media services across the region.
New solution enables product managers and marketers to collaborate seamlessly and experiment effortlessly
CleverTap, the all-in-one engagement platform, today announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value. With a no-code approach, user-friendly UI, and advanced segmentation capabilities and analytics, Product Experiences allows product and growth managers to effortlessly personalize as well as optimize app and website user experiences.
In today’s competitive app landscape, the stakes are higher than ever for businesses. With 50% of users uninstalling an app within 30 days and 25% abandoning it after just one use, the pressure is on the brand to deliver personalized experiences. Any issue in user experiences can lead to swift abandonment given the ease of access to other alternatives. According to studies by McKinsey, a staggering 70% of drop-offs are due to sub-par in-app experiences, while 76% of customers express frustration when brands fail to provide personalized interactions.
That’s where CleverTap Product Experiences steps in to address these critical challenges. It empowers product managers and growth teams to effortlessly experiment and make swift changes to the app’s design, functionality, and workflows with minimal technical dependency—be it A/B testing onboarding, add-to-cart flow variants, updating banners, showing dynamic pricing, and other content. Thus democratizing app and web experience management by enabling growth teams to independently manage in-app monetization and personalization without the need for additional app updates. This drives operational efficiency, ensuring your business remains agile and responsive to market demands.
The key components of Product Experiences include Remote Config and Product A/B Testing. Remote Config allows marketers and product managers to effortlessly map app and web functionalities to Remote Config’s user friendly interface, enabling seamless control and personalization of the user experience. They can create precise segments with zero-code and override variable values to tailor the experience for specific audiences directly from the CleverTap dashboard.
With Product A/B Tests, marketers can set up experiments with multiple variants related to UI, functionality, and workflows. Through precise measurement of results based on key performance indicators (KPIs), businesses can analyze performance with detailed analytics and seamlessly deploy the most successful version to their user base.
Anand Jain, Co-Founder and Chief Product Officer, CleverTap said, “Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment. Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success.”
About CleverTap CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
For more information: SONY SHETTY Director, Communications, CleverTap +91 9820900036 sony@clevertap.com
Award-winning online restaurant reservation platform Eatigo, collaborates with CleverTap – the all-in-one engagement platform, to enhance customer engagement and boost reservations. Through CleverTap’s AI-powered recommendations engine, Eatigo was able to offer its users relevant and timely recommendations with precision, ensuring higher conversions. The platform’s orchestration and analytics capabilities enabled Eatigo to coordinate complex, multi-channel marketing campaigns at scale and track the performance of its campaigns.
Set up in 2013 with a mission to “connect empty tables with empty stomachs”, Eatigo is a leading online reservation platform. The brand has expanded rapidly, seating over 6 million diners, and accumulated over 6000 restaurants across Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.
By harnessing CleverTap’s AI/ML-powered capability suite: Clever.AI, Eatigo was able to hyper-personalize its engagement through more than 10 automations and nearly 100 journeys. As a result, Eatigo’s users were 2X more likely to make reservations. Additionally, CleverTap’s Liquid tag and journey features enable Eatigo to create omni-channel experiences capturing diner’s attention and driving reservations.
Commenting on the collaboration, Surakan Kittiperakorn, Regional Marketing Lead, Eatigo said, “Collaborating with CleverTap has granted us access to their comprehensive and dynamic suite of capabilities, enabling us to achieve our goals and grow our business in the Southeast Asia region. Utilizing CleverTap for local campaigns has helped us craft personalized marketing campaigns and messaging that resonates deeply with our users. The precision and efficiency of their AI-powered recommendations have significantly boosted our engagement metrics, allowing us to connect diners with the perfect dining experiences. We are excited about the future and look forward to continuing to innovate and grow with the support of CleverTap’s robust platform.”
Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “In today’s highly competitive restaurant industry, customer engagement and personalized experiences are crucial for success. At CleverTap, we understand the unique challenges faced by businesses in this sector and are committed to providing innovative solutions that drive growth and customer satisfaction. Our AI-powered platform enables companies like Eatigo to harness the power of data to create tailored marketing strategies that resonate with their audience. We are thrilled to support Eatigo in their mission to enhance the dining experience and are excited to see the impact our collaboration has had on their reservation rates.”
Eatigo leveraged CleverTap’s AI-based recommendation engine to tackle a few obstacles. When the customer cancels their reservation, the engine comes up with 5 other options to increase conversion rates. If another user scrolls through the options but doesn’t make a reservation, the engine offers custom suggestions to convince them. Furthermore, CleverTap’s engine proactively reaches out to customers who made their last reservation a month ago, via a multi-channel approach to increase the chances of their return to the app.
About Eatigo
Eatigo, founded in 2013, is committed to connecting “empty tables with empty stomachs” by providing a rich selection of dining options through its online reservation platform. With a strong presence in Southeast Asia, Eatigo serves regions such as Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.
By offering time-based discounts of up to 50%, Eatigo enables diners to enjoy high-quality dining experiences at affordable prices. Its unique, time-slot-based yield management solution also helps restaurants increase revenue during off-peak hours. In 2023, Eatigo merged with FunNow, joining the FUNNOW Group and further solidifying its leadership in the lifestyle booking and digital services sector.
About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
For more information: SONY SHETTY Director, Communications, CleverTap +91 9820900036 sony@clevertap.com
The Ministry of Higher Education, Science, Research and Innovation (MHESI) through the National Innovation Agency(Public Organization), or NIA, announced the success in organizing the largest Thai innovation and startup event in the country, STARTUP x INNOVATION THAILAND EXPO 2024 (SITE 2024). With the theme “Innovation for Growth and Sustainability”, the event aimed to accelerate the sustainability of Thailand’s innovative and entrepreneurial startups from every dimension.
This year, a diverse group of startups and innovators participated in the expo, the MHESI Power of Interdisciplinary Research for Sustainable Development of Thai Economy, or the MHESI Fair. The event attracted over 600,000 visitors and generated more than 500 million Baht.
Dr Krithpaka Boonfueng, Executive Director of the NIA, revealed that “SITE 2024, the largest Thai Startup x Innovation Expo in the country, took place for the first time within the MHESI Fair, which several agencies under the supervision of the MHESI, were jointly showcasing the diverse potential of science, technology and innovation to drive Thailand into the future. This made the overall event this year more dynamic and vibrant, with over 600,000 attendees and generating income exceeding 500 million baht.”
For SITE 2024, NIA organized five highlight activities that acquired significant attention from visitors including: – Forums: Featuring seminars and workshops with leading speakers from both domestic and international backgrounds, addressing the question of creating innovative businesses. – International Hackathon: In collaboration with King Mongkut’s Institute of Technology Ladkrabang and other partners, the hackathons focused on “Saving the World with AI.” comprising a total of 22 activities. – Business Matching: SITE 2024’s Business Matching sessions connected startups and entrepreneurs in business discussions with investors and large companies, totalling 34 pairs with seven-leading VC / CVC / corporations, including Beacon Venture Capital, Bangchak Initiative and Innovation Center, Y&Archer, True Incube, InnoSpace (Thailand), AIS the Startup, and ALLY Global Management. – Marketplace: Showcasing innovative products from over 300 startups and innovative enterprises. – Startup Thailand League 2024: National Championship Round, featured 14 teams. The winning team was “MedStream Innovations” from King Mongkut’s Institute of Technology Ladkrabang, which was recognized for designing and producing organ-on-chip devices tailored to the needs of medical and pharmaceutical researchers. The first runner-up was team “Scamtify” from Thammasat University, for its platform to easily detect online scams with a single click. The second runner-up was team “DigiPeak” from Mae Fah Luang University, for its automated unmanned aerial vehicle system designed for precision agriculture.
The event also included the presentation of the Prime Minister Award 2024, which honors individuals and organizations for their contribution to promoting and supporting the development of the country’s startup ecosystem. A total of 12 awards were given, divided into two categories:
I. National Startups 2024: – Startup of the Year: SkillLane – Global Tech Startup of the Year: Buzzebee – Evangelist of the Year: Mr. Saran Sutantiwong – Investor of the Year: CU Enterprise – Best Brotherhood of the Year: AIS The Startup, Katalyst, KBank, LiVE Platform – Best Contributor in Human Capital Development: Chulalongkorn University
II. Innovation for Sustainability The winners are: Siam Commercial Bank, Kasikorn Bank, UOB Bank, and Thai Beverage Co., Ltd.
Additionally, the NIA signed agreements to establish collaborative innovation networks with 13 agencies, both domestic and international, including:
– Digital Economy Promotion Agency (depa) of Thailand – National Science and Technology Development Agency (NSTDA) – Thailand Convention and Exhibition Bureau (TCEB) – Leave a Nest Singapore, Pte. Ltd. – Techsauce Media Co., Ltd. – IMPACT Muang Thong Thani – The Commonwealth Scientific and Industrial Research Organisation (CSIRO) – Montgomery County, Maryland – The Federation of Thai Industries (FTI) – Kasetsart University – Chinese Research Academy of Environmental Sciences (CRAES) – Small and Medium Enterprise Development Bank of Thailand (SME Bank)
These collaborations aim to strengthen the Thai innovation ecosystem across its various dimensions and create opportunities to expand the international market for startups and innovative entrepreneurs.
Those interested in learning more are welcome to register at https://www.mhesifair.com and like us on Facebook @ NIA: National Innovation Agency, Thailand.
CleverTap, the all-in-one engagement platform, today released its market research report on “Unraveling the Cross-Channel Marketing Strategy”. The report highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. It underscores the importance of understanding local and industry-specific nuances to optimize cross-channel strategies as businesses grow.
The report has looked at more than 600 businesses across the globe and examined factors that could influence or shape the omni-channel strategy such as business growth stage, geographical nuances, industry dynamics, customer lifestyle milestones, and user retention. The cross-channel strategy of a business involves selecting the right number of channels and the right mix – depending on the stage of growth the business will be in at any given point in time and where the customer is in their lifecycle. A key indicator of the stage of growth a company is at is the number of monthly active users. It is observed that businesses witness up to 49% increase in conversion rates by using four or more channels as part of their omni-channel strategies.
While email remains dominant in markets like the US and UK, SMS holds significant sway in regions like China and the US, and WhatsApp emerges as a powerhouse in South America and Asia. The report found that adopting an omni-channel marketing strategy impacted the following key areas: app stickiness, conversion rates, and onboarding rates. Key highlights include-
Engagement:
23% uptick in engagement on Fintech platforms with email, push notifications and in-app messages.
16% increase in engagement for Subscription platforms with email, while combining it with other channels can take it beyond 20%
13% elevated engagement in Gaming platforms with a combination of email, push-notifications, in-app messages and app inbox.
Conversion rates:
Up to 31% conversion rates in Fintech apps, where email, push notifications, and in-app messages are pivotal.
16% uptick in conversions in Subscription apps from push notifications and in-app messages
10% increase in conversion in the Gaming industry from push notifications and in-app messages.
6% increase in conversions in Ecommerce as a result of a cross-channel strategy incorporating in-app, app inbox, email and push notifications.
App-stickiness:
Over 28% increase for Fintech platforms with more than three channels.
30% to 70% increase stickiness in Subscription platforms, such as streaming platforms,or grocery shopping, with two to four channels.
32% increase in stickiness in Gaming platforms, with more than three channels.
26% increase in stickiness in E-commerce platforms, with more than three channels.
Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap said, “Many organizations often dive into customer engagement with a narrower focus, which, while important, can limit their effectiveness. Our latest report highlights the crucial need for a holistic approach to truly drive impactful results. By strategically utilizing a mix of channels, businesses can significantly enhance their engagement efforts. The findings demonstrate that a comprehensive, all-in-one MarTech stack is vital for marketers who must navigate the complexities of diverse channels. This approach not only addresses the numerous challenges but also amplifies overall engagement and effectiveness, ensuring that no customer touchpoint is overlooked and every interaction is optimized for success.”
For more information and insights on cross-channel marketing across the industry types, download the report here.
About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
For more information: SONY SHETTY Director, Communications, CleverTap +91 9820900036 sony@clevertap.com
The Ministry of Higher Education, Science, Research and Innovation (MHESI), through the National Innovation Agency (Public Organization) or NIA, gathered to announce the recent success of the largest Thai innovation and startup expo in the country, STARTUP x INNOVATION THAILAND EXPO 2024 (SITE 2024). Under the theme “Innovation for Growth and Sustainability”, the expo aimed to accelerate the sustainability of Thai innovation businesses and startups in every dimension.
This year, a diverse group of startups and innovators gathered to participate in MHESI’s showcase of the immense potential of interdisciplinary studies to drive sustainable economic development in Thailand, or the MHESI Fair. The event attracted 600,000 visitors and generated more than 500 million Baht.
Dr Krithpaka Boonfueng, Executive Director of the NIA, explained that “SITE 2024, the largest Thai Startup x Innovation Expo in the country, took place for the first time within the MHESI Fair, which was co-organized by several agencies under the supervision of the MHESI, showcasing the diverse potential of science, technology and innovation to drive Thailand into the future. Which made this year’s event more dynamic and vibrant, with over 600,000 attendees and generating income exceeding 500 million baht.”
For SITE 2024, NIA organized five highlighted activities that enjoyed significant attention from visitors, including: – Forums: Featuring seminars and workshops with leading speakers from both domestic and international backgrounds, addressing the question of creating innovative businesses. – International Hackathon: In collaboration with King Mongkut’s Institute of Technology Ladkrabang and other partners, the hackathons focused on “Saving the World with AI.” – Business Matching: A total of 22 Business Matching activities connected startups and entrepreneurs in business discussions with investors and large companies, totalling 34 pairs. Seven leading VC / CVC / Corporates participated, including Beacon Venture Capital, Bangchak Initiative and Innovation Center, Y&Archer, True Incube, InnoSpace (Thailand), AIS The Startup, and ALLY Global Management. – Marketplace: Showcasing innovative products from over 300 startups and innovative enterprises.
– Startup Thailand League 2024: National Championship Round, featured 14 teams. The winning team was “MedStream Innovations” from King Mongkut’s Institute of Technology Ladkrabang, which was recognized for designing and producing organ-on-chip devices tailored to the needs of medical and pharmaceutical researchers. The first runner-up was team “Scamtify” from Thammasat University, for its platform to easily detect online scams with a single click. The second runner-up was team “DigiPeak” from Mae Fah Luang University, for its automated unmanned aerial vehicle system designed for precision agriculture.
The event also included the presentation of the Prime Minister Award 2024, which honors individuals and organizations for their contribution to promoting and supporting the development of the country’s startup ecosystem. A total of 12 awards were given, divided into two categories:
I. National Startups 2024: – Startup of the Year: SkillLane – Global Tech Startup of the Year: Buzzebee – Evangelist of the Year: Mr. Saran Sutantiwong – Investor of the Year: CU Enterprise – Best Brotherhood of the Year: AIS The Startup, Katalyst, KBank, LiVE Platform – Best Contributor in Human Capital Development: Chulalongkorn University
II. Innovation for Sustainability The winners were Siam Commercial Bank, Kasikorn Bank, UOB Bank, and Thai Beverage Pcl
Additionally, the NIA signed agreements to establish collaborative innovation networks with 13 agencies, both domestic and international, including:
– Digital Economy Promotion Agency (depa) of Thailand – National Science and Technology Development Agency (NSTDA) – Thailand Convention and Exhibition Bureau (TCEB) – Liveaness Singapore, Pte. Ltd. – Techsauce Media Co., Ltd. – IMPACT Muang Thong Thani – Commonwealth Scientific and Industrial Research Organisation (CSIRO) – Montgomery County, Maryland – The Federation of Thai Industries (FTI) – Kasetsart University – Chinese Research Academy of Environmental Sciences (CRAES) – Small and Medium Enterprise Development Bank of Thailand (SME Bank)
These collaborations jointly aim to strengthen the Thai innovation ecosystem across its various dimensions and create opportunities to expand the international market for startups and innovative entrepreneurs.
Those interested in learning more are welcome to register at https://www.mhesifair.com and like us on Facebook @ NIA: National Innovation Agency, Thailand.
Please contact: Dujrapee Chaovanapricha The National Innovation Agency (NIA) Email: dujrapee.c@nia.or.th
An alumnus of the Faculty of Social and Political Sciences (FISIP) of Airlangga University, Anak Agung Gde Bagus Wahyu Dhyatmika is inspiring others through digital journalism, according to a statement from the university on Thursday.
Anak Agung Gde Bagus Wahyu Dhyatmika. (ANTARA/HO-Airlangga University)Wahyu, the CEO of Tempo Digital, is also active in the Alliance of Independent Journalists (AJI), which promotes press freedom and journalist welfare.In 1997-1998, the era of the student movement, Wahyu was active as a campus journalist. “So that was one of the experiences that finally forged my journalistic skills,” he said in the statement. “It happened to match what I learned in the lecture room.”After graduating from university, he began his journey as a journalist in Jakarta in 2002. As a field reporter, he had to move quickly and dynamically, covering news from various locations such as government offices, courts, police stations, as well as the Parliament.”It was an unforgettable experience when I could write 10 to 15 news stories a day on various topics,” he said. “At that time, it was not difficult because all the sources were in one place, so there was no need to go around. I was walking a little, meeting parliament members, and there was a lot of news.”In 2004, Wahyu continued his education at the University of Westminster, majoring in International Journalism and Media. After completing his studies, he returned to Tempo and tried to transform the world of digital media.He moved up the ranks of Tempo until he was finally entrusted with the post of CEO. Committed to maintaining Tempo’s independence and journalistic integrity, he began to develop Tempo as one of the early pioneers of digital media in Indonesia.”One of the characteristics of digital media is that the public is interactive. We can no longer just be one-way. The public must be involved, the public must be active, there must be engagement, and the editorial team must involve readers,” said Wahyu.Wahyu has been active in developing educational innovations through the YouTube channel Kok Bisa. He has also developed Tempo Witness, an innovative platform for empowering local or marginalized communities that collaborates with various community projects such as Internews’ Earth Journalism Network, Hivos, and the WWF.With this success, as an alumnus, Wahyu said he hopes that Airlangga University will continue to be a pioneer and symbol of openness. He wants to see Unair graduates spread across various sectors, becoming agents of change in every field they are engaged in.”Continue to be a fun, inclusive, open, non-dogmatic place to learn. The best campus is one that gives its students the opportunity to learn and make mistakes,” he added.Visit ALIT Indonesia : https://alitindonesia.or.idFor more information, please click: https://unair.ac.idEditor: Anton Santoso, Copyright (c) ANTARA 2024
HubSpot, the customer platform for scaling companies, and LinkedIn, the world’s largest professional network and leading advertising partner for brands, today announced the findings of a survey, conducted by Milieu Insight, that explored how companies in Asia, Singapore included, perceived digital marketing. The survey also looked at how companies were leveraging digital marketing, and how they could revitalise and improve strategies to drive business growth.
The survey revealed that more than eight in ten (84%) Singapore respondents shared that their companies were leveraging digital marketing to advertise products and services. Among the companies engaging in digital marketing, more than seven in ten (78%) currently have a digital marketing strategy in place. For respondents in companies without a digital marketing strategy, more than half (57%) said their organisation had plans to implement one in the future.
Insufficient ability to track results may be limiting the full potential of digital marketing
Despite the prevalence of digital marketing among local companies, only 17% of all Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue. This figure is significantly below the regional average of 41%, as well as the other countries included in the survey.
A potential contributing factor could be insufficient adoption of specific tools such as Customer Relationship Management (CRM) platforms that play an essential role in tracking and measuring the outcomes of marketing campaigns. This data provides brands with an understanding of how their marketing activities may be impacting business goals, allowing them to better assess any returns on investment. Among Singapore companies engaging in digital marketing, only 41% are using CRM tools, the lowest among all countries surveyed.
Beyond the low adoption of tools to measure success, nearly a quarter (24%) of Singapore companies engaging in digital marketing are not confident in their team’s ability to effectively use digital marketing tools. Nearly half (49%) felt that their digital marketing strategies had not contributed to organisational goals in 2023. These figures are the highest across the countries included in this survey, and point to a possible skill or knowledge gap among Singapore’s marketers that is limiting the full potential of digital marketing.
Matt Tindale, Head of LinkedIn Marketing Solutions, APAC, emphasises the crucial role of learning and development (L&D) in Singapore’s digital economy, stating, “In Singapore, with the pace at which technology is advancing, there is an opportunity for marketers to enhance their skills. Upskilling and reskilling will not only help professionals adapt to changes but leverage new technology for increased productivity and enhanced outcomes.”
When asked about the measurement used to assess the impact of digital marketing efforts, more than half (52%) of Singapore respondents cited brand awareness as the primary metric. This differs from regional sentiments, where the majority consider sales or revenue as the key indicator of success.
“Findings from the survey indicate that while the majority of local companies are focusing on brand awareness, the real challenge is converting that awareness into actionable growth. With the integration of AI into digital marketing strategies — as indicated by 60% of companies in our survey — Singapore is on the brink of a transformative era in digital marketing. Success requires the use of effective measurement frameworks and tools to support data-driven decisions, which are essential for maximising ROI. One example is LinkedIn’s Revenue Attribution Report, which connects CRM data to information from marketing touchpoints across the customer journey. These can help marketers better demonstrate the impact of their LinkedIn campaigns on key metrics such as pipeline generated, deal cycles, and revenue, ultimately helping them to make better business decisions,” added Tindale.
This trend towards digital marketing is on track to continue in 2024. Among Singapore companies engaging in digital marketing, more than a third (35%) were spending S$10,000 or more on related activities each month. Most companies (28%) are currently allocating 21% to 40% of their monthly marketing budget to digital marketing, with similar levels of investment registered across all countries surveyed. Survey findings indicate that more than a third of Singapore companies were planning to maintain their current level of investment into digital marketing in 2024 instead of increasing budgets. This is the highest proportion among countries surveyed.
Social media, content, and search engine marketing established as the key channels of digital marketing in Singapore
Among Singapore companies with digital marketing strategies, a majority (62%) identified social media as the key channel for digital marketing, followed by content marketing (50%) and search engine marketing (49%). Nearly half (42%) of these respondents also ranked social media as one of the top three critical channels for their digital marketing activities. These findings correspond with observations from a separate HubSpot study that identified social media as the preferred platform for shopping and brand discovery among global consumers, with a majority of brands surveyed attesting to the effectiveness of social media marketing for their business. In Singapore, nine in ten social media marketers predict that local consumers will increasingly choose to engage in social commerce and social search in 2024.
The rise of social media as a leading digital marketing channel can also be observed in budget allocation and tools. Among Singapore companies engaging in digital marketing, social media marketing receives the lion’s share of marketing budgets (23%), while social media management platforms are the most popular tools, in use by more than half (51%) of these respondents. This aligns with the growing adoption of social media in Singapore, where 85% of its population are estimated to be social media users according to We Are Social and Meltwater’s Digital 2024 Global Overview Report, ranking the country first in Southeast Asia in terms of social media use.
“Social selling and commerce are becoming increasingly popular in Singapore, offering a highly effective platform for brands to reach, target, and engage on a personal level with their audience. Despite the growing popularity of social media platforms, brands should avoid being over-reliant on a single channel. More than half of global customers today leverage anywhere between three to five different channels throughout their buying journey. Success will increasingly be contingent on the ability of brands to establish a presence on the channels their customers and prospects reside on, and to leverage CRM platforms to accurately measure the impact of their marketing efforts. This will be essential to actively engage and deliver frictionless experiences to audiences regardless of channel,” said Kat Warboys, Senior Marketing Director, APAC at HubSpot.
Alongside social media management platforms, other popular tools among Singapore companies engaging in digital marketing include CRM platforms (41%) and email marketing solutions (37%). An effective approach to digital marketing should also include the implementation of these tools alongside a robust marketing strategy to optimise outcomes. This enables brands to better engage customers on the various channels they reside on today. By using a CRM platform, brands can consolidate customer data from disparate channels and sources and create a single source of truth to accurately measure the impact or effectiveness of marketing activities and deliver a better customer experience.
“As the popularity of digital channels explode, the key to success will lie in ensuring customer data doesn’t reside in siloes across multiple platforms. Solutions could include the use of Conversion APIs that enables brands to accurately track and measure the effectiveness of their marketing efforts on social media platforms. As a server-side tracking option, Conversion APIs can still deliver observable data that would otherwise have been restricted by privacy controls, something marketers need to consider as third-party cookies are phased out. By adopting CRM solutions that can seamlessly integrate with such tools, marketers will be better positioned to make the most of information gathered throughout the customer journey. This unfettered information flow can empower marketers with the necessary insights to drive more targeted campaigns, automatically follow up on leads generated from social media, and clearly track ROI of every ad campaign.” said Warboys.
About HubSpot
HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connections for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, a connected ecosystem, and a team of over 7,600 employees. With over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy, that has helped over 459,000 professionals. Today, over 216,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 135 countries use HubSpot to attract, engage, and delight customers. Learn more at www.hubspot.com.
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CleverTap, the all-in-one engagement platform, has announced its partnership with Fonos, a Vietnamese audio content start-up. Through this collaboration, Fonos aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts. CleverTap’s advanced user segmentation, real-time analytics, and data-driven insights have helped Fonos take strategic decisions about their marketing strategies and deliver personalized experiences to users.
Fonos sought to streamline its marketing efforts through advanced automation and enable highly personalized engagement with its busy users. After a thorough evaluation, Fonos chose CleverTap for its real-time RFM (recency, frequency, and monetary) segmentation capabilities, which underpin omnichannel lifecycle marketing and automated, personalized communication.
Since implementing CleverTap’s all-in-one engagement platform, Fonos has witnessed the following impact:
25% higher month-on-month growth rate in MAU (monthly active users)
20% email open rates, which is higher than industry benchmarks
10% open rate for in-app messages
Nguyen Hong Nhung, Head of Growth Marketing at Fonos, said, “Our goal has always been to act as a ‘daily companion’ for our users, and CleverTap’s robust platform empowers us to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap has transformed our customer engagement strategies. We are confident that this partnership will help us achieve our growth plans, scale our business, and enhance the overall customer experience.”
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, said, “In today’s fast-paced digital world, audio formats have surged in popularity, providing a convenient and immersive experience for users. This trend is particularly pronounced in Vietnam, which boasts the highest yearly podcast listenership in Southeast Asia, with about 70% of the internet population tuning in. Our partnership with Fonos is particularly exciting given the company’s accelerated growth since its inception and the booming audio space. By leveraging our advanced segmentation and real-time analytics, Fonos has been delivering tailored experiences that meet the unique needs of its diverse audience, fostering greater loyalty and driving sustainable growth. WithCleverTap, Fonos witnessed a five-fold increase in the absolute number of monthly active users over six months. We look forward to continuing this journey together, empowering Fonos to become the daily companion for millions of users.”
For more information read the customer story here.
About Fonos Fonos, a Vietnamese audio content start-up, is one of the prominent players in this exciting landscape, with an accelerated growth momentum since 2020. With subscription services covering 1500 pieces of original content, 200+ podcast channels, and 1200+ copyrighted audiobooks, it is the #1 audiobook app on both Apple AppStore and Google Play Store in Vietnam. For more Information visit: https://fonos.vn/
About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
For more information: SONY SHETTY Director, Public Relations, CleverTap +91 9820900036 sony@clevertap.com
