Media & Marketing Archives - Page 13 of 28

Retail Industry and Experts from Asia Celebrate the Success of Retail Industry in Singapore

The recently concluded Etail- Asia’s Premier e-commerce and digital marketing retail summit, hosted by Worldwide Business Research (WBR), held on June 6-8, 2023 exceeded all expectations, attracting industry leaders, visionaries, and retail enthusiasts from around the globe. WBR started the eTail conversation in 1999 to create an impactful retail community. Since then, this platform has been fortunate to collaborate with thousands of retailers – from massive Fortune 500 institutions to small, scrappy startups – to deliver tangible and lasting growth to over 20,000 retail leaders. The country simultaneously witnessed another retail gathering Phygital Sundowner which was held on 7th June ’23 at Osia Steak, Resorts Sentosa World.

Etail Conclave 2023 and Phygital Sundowner witnessed an exceptional turnout, with participants representing various organizations, including established retail giants, innovative startups, and influential thought leaders. The platforms served as a dynamic stage for exchanging insights, fostering new connections, and collectively shaping the future of retail.

Harshavardhan Chauhaan, VP, Chief Marketing & Omnichannel Officer – Spencer’s Retail & Nature’s Basket, delivered an inspiring keynote at Etail Asia along with other esteemed industry experts, shedding light on the latest trends, challenges, and opportunities within the retail landscape. His thought-provoking vision for the industry left attendees inspired and equipped with valuable insights to drive their businesses forward. With a background in Computer Science Engineering and a track record of two decades of success in retail, eCommerce, and consumer business, Harshavardhan’s keynote presented a wealth of experience and a clear vision to revolutionize the sector.

Harshavardhan quips, “Etail Conclave 2023 and Phygital Sundowner surpassed my expectations, and we are thrilled with the positive response it has received. Events like these are the need of the hour as they provide a platform for industry leaders, innovators, and retail enthusiasts to come together and shape the future of retail.”

The conclave (Etail) featured a series of interactive panel discussions led by industry veterans, covering a wide range of topics, including digital transformation, sustainable practices, experiential retail, and consumer behaviour. Attendees actively participated, sharing their experiences, perspectives, and best practices, resulting in lively and productive discussions. Attendees at Phygital Sundowner had an opportunity to explore and experience first-hand the latest advancements shaping the retail industry, creating a truly immersive and inspiring environment.

Harshavardhan adds, “Sustainability lies at the core of my vision for South Asia’s retail industry. I strongly recommend eco-friendly practices, reduced carbon footprint, and ethical sourcing and production. By encouraging retailers to embrace sustainable materials, energy-efficient operations, and responsible waste management, I aim to build an environmentally conscious and socially responsible ecosystem. Both the events had an extensive networking opportunity, enabling attendees to connect with like-minded professionals, forge valuable partnerships, and explore collaborative ventures.”

About Mett.ai

Mett.ai is a dynamic and forward-thinking integrated 360 degree communications firm that is redefining the industry through innovative strategies and cutting-edge approaches in Asia. Based out of Singapore as a modern communications consultancy, we understand that the media landscape is rapidly evolving, and we are dedicated to staying ahead of the curve to ensure our clients’ success.

At Mett.ai we pride ourselves on our ability to seamlessly blend traditional communications practices with an emerging digital trends. Our team of experienced professionals brings a wealth of expertise and a fresh perspective to every client engagement. We thrive on creativity, strategic thinking, and a deep understanding of our clients’ goals, enabling us to deliver exceptional results that drive brand awareness, reputation enhancement, and increased visibility.

For more information, visit www.Mett.ai.

For further details contact:
Mett.ai Communications PTE Ltd
ganesh@mett.ai
M (+65) 9779 1286

CleverTap launches local deployment of its SaaS platform in Indonesia

CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within Indonesia through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap customers operating within the financial and insurance sector such as banks, fintechs, and non-banking financial institutes fulfill local compliance requirements. These are aimed at further enhancing confidentiality and integrity of citizen data.

“As a company committed towards maintaining the highest global standards of data privacy and security, we have deployed our platform locally in Indonesia with the help of AWS.” said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. “Providing our services through local data centers will ensure our Indonesian customers seamlessly comply with their respective data residency requirements. This is yet another example of our commitment to delivering not just business value and growth to our customers, but also ensuring that their data is safe and compliant at all times.” he added.

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Society Pass Inc (Nasdaq: SOPA)/Thoughtful Media Group Inc Acquires Newave Strategic, leading Indonesia-based KOL Management Agency; Onboards +10,000 Indonesia-based Influencers

Thoughtful Media Group Inc acquires second company in Indonesia, Newave Strategic, a leading KOL management agency in Indonesia
TMG onboards +10,000 Indonesia-based influencers onto its digital advertising platform with acquisition
Post acquisition, Newave is re-branded as Thoughtful Media Indonesia and its leadership and employees are fully integrated into Thoughtful Media regional operating structure
Thoughtful Media Indonesia forecasts continued compelling revenue growth in 2023 and beyond

Thoughtful Media Group Inc (Thoughtful Media or TMG), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (SoPa) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the acquisition of Newave, the go-to advertising platform for nano and micro influencers (KOLs with under 100,000 followers) in the Indonesian social media scene. Newave’s +10,000 influencers on its talent roster turbocharges TMG’s social commerce advertising business in both Indonesia and SEA.

Founded in 2017, Newave has ridden the popularity of social media and social commerce in Indonesia advertising market. Newave Head of Strategy, Ilhamka Nizam, explains, “According to Datareportal, 68% of Indonesians or 191 million people are on social media as of January 2022. Covid drove millions of Indonesians to shop online for more than 3 hours daily via their social media. Naturally, brands increased their marketing budgets every year since Newave was founded. For 2023, we expect Indonesia-based brands to invest more than 30% of their marketing budget on influencer marketing.”

To meet demand for influencers from increasing advertising budgets, Newave focused on identifying and servicing up-and-coming nano and micro influencers as these KOLs represents 66% of all influencers in Indonesia according to INSG.CO. Newave Co-Founder, Bunga Nizam, comments, “When we founded Newave, we realised that onboarding hundreds and thousands of nano and micro influencers is the unique selling proposition that sets Newave from other so-called influencer marketing companies. Why? Because it is easier to make your audience engage with your content if you share a familiarity with them. And how does one share familiarity with the audience? In essence, nano and micro influencers, comprised of family and friends and not celebrities, personalise advertising content. In addition, advertisers can deploy specifically tailored marketing campaigns as often as they want with a cheaper budgets and optimised results. As a result, we have been fortunate to onboard more than 10,000 influencers onto our talent roster.”

Ms. Pamela Aw-Young, TMG Vice-Chairman, exclaims, “TMG is ecstatic to welcome Newave onto our ever-expanding TMG regional platform. By merging Newave’s dominant position in the nano and micro influencer space with TMG’s social commerce focused ecosystem, we provide additional channels for regional and local brands to market their products and services. Since our parent company, SoPa, acquired TMG in July 2022, TMG has grown from strength to strength with headcount growing from a dozen professionals to over 60 staff in just under a year. We look to triple our revenues year-on-year in 2023. As we enter Philippines, Singapore, and Malaysia markets in 2H 2023, TMG is uniquely positioned to be the premier SEA regional digital advertising agency offering a significant value proposition for advertisers, merchants and influencers in SEA’s biggest economy.”

Newave Co-Founder, Bulan Nizam, adds, “Newave is proud to become an integral part of TMG and SoPa. TMG’s broad advertising network and SoPa’s extensive user and merchant bases in SEA allow us to fully become the premier digital advertising company in the world’s fourth most populous country. Thoughtful Media Indonesia is well positioned to generate significant revenues in 2023 and occupies a central position in Indonesia’s large and fast-growing digital advertising market.”

About Thoughtful Media Group Inc (TMG)

Founded in 2010, Thoughtful Media Group Inc is a leading digital advertising platform in SEA. Through our network of talented creators across multiple industries in Thailand, Vietnam and Indonesia, we help brands maximise marketing budgets and achieve business objectives through some of the most innovative marketing campaigns in the region.

In 2022, Society Pass Inc (Nasdaq: SOPA), SEA’s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, acquired Thoughtful Media Group. Since then, we have fully evolved into a digital-first and fully integrated advertising powerhouse. For more information, please check out our website: www.thoughtfulmedia.com.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021. SOPA shares were added to the Russell 2000 index in December 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operatesThoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network;NusaTrip, a leading Indonesia-based Online Travel Agency;VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform;Pushkart.ph, a popular grocery delivery company in Philippines; andMangan.ph, a leading local restaurant delivery service in Philippines.

For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
Twitter at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com

CleverTap launches local deployment of its SaaS platform in UAE

CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within the UAE through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap’s customers in the UAE strengthen compliance in accordance with amendments to the DIFC (Dubai International Financial Centre) Data Protection Law and the updated Data Protection Regulations enacted on May 21, 2020, and effective since July 1, 2020. These regulations are aimed at further enhancing the protection of all personal data belonging to UAE citizens and is applicable to any entity processing and storing data.

“As a company committed towards maintaining the highest global standards of data privacy and security, we have deployed our platform locally in the UAE with the help of AWS.” said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. “Providing our services through local data centers will ensure our customers in UAE seamlessly comply with their respective data residency requirements. This is yet another example of our commitment to delivering not just business value and growth to our customers, but also ensuring that their data is safe and compliant at all times.” he added.

About CleverTap

Forward-Looking Statements

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Media Savvy Awards adds Best Sustainability Communications category

Awards celebrating great local orators and media performers returns for sixth year

Hong Bao Media has added a Best Sustainability Communications category to its annual Media Savvy Awards, which recognise Singaporean and Malaysian business leaders for excellent traditional – and new media skills.

This year’s judges are:

Keith Morrison, Director of Marketing & Communications at Black & Veatch and President, Asia-Pacific Association of Communications Directors
Asiya Bakht, CEO & Founder of Beets Public Relations
Ramya Chandrasekaran, Chief Communications Officer, QI Group
Rimmi Harindran, Senior Director, Corporate Affairs, AMEA, Kellogg Asia Pacific
Shruti Gupta, Former Chief of Marketing Communication, Cashify.in
David Venn, Global Director, Communications, World Scout Bureau
Lina Marican, Regional Managing Director, Mutant Communications

The new category this year, Best Sustainability Communications, is in addition to the existing criteria Best Broadcast Interview, Best Online Interview and Best Hybrid Presentation.

Keith Morrison, President of APACD, said: “Today’s dynamic and diffuse media landscapes demand that leaders connect with authority, empathy and authenticity with their customers, employees, regulators, investor and other key stakeholders. Failure to be great communicators and media savvy, which these awards recognise, risks the reputation of their organisations and misses out on opportunities to influence and attract success.”

Lina Marican, Regional Managing Director, Mutant Communications said: “With the rise of social media consumption, CEOs and leaders must increasingly connect with audiences on these new platforms. Often, this means having a direct dialogue with consumers and journalists who frequently use social media to break and share news. When it comes to sustainability communications, there is an additional layer of scrutiny as leaders need to be genuine and transparently articulate what their company is doing to cut through greenwashing claims and scepticism.

“Overall, leaders have to be intentional and genuine about not only landing key messages but doing it effectively on new and emerging platforms where people are spending their time.”

Media Savvy Award convenor Mark Laudi said: “We have added the Best Sustainability Communications category this year, in recognition of the many corporate spokespeople who talk about their organisations ESG initiatives without greenwashing.

“Greenwashing is just another word for exaggerating sustainability action, embellishing the truth or even spreading half-truths and untruths. Spokespeople who tell the unvarnished truth, focus on materiality and provide evidence for their sustainability initiatives stand a good chance of winning this award.”

This is in addition to the previous criteria of Best Broadcast Interview, for interviews first carried on traditional radio and television stations, and “Best Online Interview”, for interviews posted on the websites and channels of online-only and traditional print publications.

Nominations officially open Monday, July 3 and can be made for free at www.mediasavvyawards.com by Friday, September 15, 2023.

Multimedia: Videos available at https://vimeo.com/showcase/10369525

For further information:
Mark Laudi
Convenor, Hong Bao Media Savvy Awards
Tel: +65 9017 3534, Email: mark.laudi@hongbaomedia.com

Governor Ganjar Pranowo releases Indonesian MSME product for export, valued at IDR7billion

Ganjar Pranowo, the Governor of Indonesia’s Central Java Province, launched the export of small to medium-sized enterprise (MSME) products from Central Java to countries in Asia, America and the Middle East. 4 containers of MSME product were released in Purwokerto, Central Java Province, while 3 containers were dispatched from Purbalingga and Pati. The 7 containers of export products included essential oils, organic coconut sugar, processed foods, brooms, organic palm sugar, and handicrafts.

Central Java Governor Ganjar Pranowo released seven containers of local MSME product for export to Asia, the Middle East and America. [Image: Antara]

Ratna Kawuri, Head of Central Java’s One-Stop Integrated Investment and Licensing Service (DPMPTSP), said the 4 containers dispatched from Purwokerto consisted of a 20-foot container of essential oils produced by PT Indesso Aroma (Banyumas) destined for China, a 40-foot container of organic coconut sugar produced by CV Inagro Jinawi (Banyumas) bound for the United States, a 40-foot container of rebel coconut sugar produced by CV Permata Satria (Banyumas) also destined for the US, and a 40-foot container of processed food such as vermicelli produced by PT Lestari Jaya Bangsa (Banyumas) bound for Saudi Arabia.

The MSME products dispatched from their respective companies included a 20-foot container of brooms produced by CV Rayung Pelangi (Purbalingga) destined for South Korea, a 20-foot container of organic ant sugar produced by CV Bunga Palm (Purbalingga) bound for the United States, and a 20-foot container of Syams Indonesian Handicraft products (Pati) destined for Japan. The total export value reached IDR 7.25 billion, contributing to the positive trade balance in the first quarter of 2023, impacting the export-import balance surplus of around USD 708 million, Ratna said.

Following the export release, Governor Ganjar Pranowo stated that the support provided by the local government and MSME activists had yielded results. He acknowledged that some producers, like the essential oil manufacturer, had already gained experience and were exporting their products to many countries. Ganjar emphasized the importance of maintaining product quality and reminded the MSMEs, particularly those producing organic coconut sugar, to uphold the organic farming practices to preserve the quality.

“I believe that if this trend continues consistently, the orders for exports will continue to flow. Thus, the government will continue to support MSMEs to increase their exports,” he stated. Ganjar Pranowo considers the increase in exports from Central Java, particularly from MSMEs, to be positive news. He believes that this signifies the upward progress of MSMEs and their potential to compete in the global market.

Released by the Central Java Provincial Government. Copyright (c) ANTARA 2023

CPaaS Acceleration Alliance Releases 2023 State of CPaaS Report, Forecasts CPaaS Market Will Grow to USD 100B by 2030

Industry analysts and vendors examine market trends, new technologies, sales channels, and use cases propelling the CPaaS industry’s growth

The CPaaS Acceleration Alliance (CPaaSAA) announced today the release of its 2023 State of CPaaS Report. The report examines key factors propelling the CPaaS industry’s growth to USD 100B by 2030. These factors include market trends, new technologies, new sales channels, and new use cases.

State of CPaaS Report 2023 – Key CPaaS use cases and market trends
https://cdn.newswire.com/files/x/2a/44/151dfef29c3d74ce44085421c19f.png

This year’s report is being distributed freely and was created in partnership with leading industry analysts and vendors. It extends beyond existing technical analyst reports by focusing on commercialization of CPaaS. Executives, product planners, and revenue leaders will find the following information in the report:

– The top enterprise markets driving CPaaS growth
– The top market and CPaaS trends that are creating demand
– The top go-to-market challenges facing CPaaS providers today, and how to overcome them

This report sets the tone for CPaaSAA thought leadership tracks in 2023. These tracks will include live expert panels, blogs, workshops, and podcasts covering:

– Selling to and enabling non-IT buyers & SMEs
– Moving beyond UCaaS and CCaaS with CPaaS
– Leveraging AI and other enabling technologies in communications
– Network API standardization and monetization

CPaaSAA is the global alliance for the CPaaS industry. Vendors, service providers, sales partners, industry experts, and media are working together through CPaaSAA to create mutual success and growth.

“This is an exciting time for CPaaS,” says Rob Kurver, founding partner and visionary of CPaaSAA. “The CPaaS market will grow from USD 16B in 2022 to USD 100B in 2030. We feel this is truly the right place and the right time for the industry to come together for mutual success.”

Managing partner Kevin Nethercott adds, “The industry response has been tremendous. CPaaSAA has added over 50 members in the last six months. We expect it to grow to over 100 members by the end of 2023. This is a testament to the value CPaaSAA brings to its members through expert panels, marketing relationships, global meetups, and the industry’s first CPaaS-focused conference this September 18-20 in Amsterdam.”

Finally, this year’s report highlights significant opportunity for vendors and service providers to win new business. “CPaaS is the fastest growing segment of the communications industry,” says Melissa Fremeijer-Holtz with global market intelligence firm, IDC. “We see growth in every market including Latin and North America, Asia Pacific, the Middle East and Africa. We also see growth across large enterprises, SMEs, and communication service providers.”

Visit www.cpaasaa.com/state-of-cpaas to learn more and to download this year’s State of CPaaS report for free.

About CPaaS Acceleration Alliance
CPaaS Acceleration Alliance (CPaaSAA) is accelerating growth and adoption of communications platforms. We bring together CPaaS platform and service providers, enablers, technology vendors, sales partners, advisory partners, industry experts and media to collaborate for mutual success and growth, building the strategies, partnerships and best practices that will power the CPaaS industry from $16B in 2022 to $100B+ by 2030.

CPaaSAA members include CPaaS providers, enablers, CCaaS & UCaaS providers, technology vendors, CSPs, investors, media, and analysts such as: Braidio, e& enterprise, EnableX, Radisys, Sippio, 2600Hz, CM.com, Crexendo, GMS, Luware, SpeechLogix, Arthur D Little, BICS, Content Guru, Creo Solutions, Enabld, Evan Kirstel, iotum, Kandy Communications (a Skyvera company), KeyBanc Mosaic, NTT Data, NUSO, Q Advisors, Sinch, STL Partners, Syniverse, TelcoBridges, TelecomsXchange, The Next Cloud, True North Advisory, VodafoneZiggo. For more information, please visit www.cpaasaa.com.

Contact Information
Robert Galop
CMO
robert@cpaasaa.com
(678) 231-7028

SOURCE: CPaaS Acceleration Alliance

Vibrant Taiwan – Video Evolving at Home and Abroad

The Asia Video Industry Association (AVIA) welcomed over 100 guests to its Taiwan in View conference, with Deputy Minister of Culture, Sue Wang, giving the opening remarks as the Guest of Honour.

Deputy Minister Wang highlighted the importance of the video industry in Taiwan and announced that the Cultural and Creative Industries Development Act will be revised to foster its growth. She said that the government aims to work closely with video operators and urge them to invest more comprehensively in the video industry, beyond films and into local content creation. She also emphasized the need to safeguard local content from piracy and admitted that the current efforts are not satisfactory. She also shared that the Ministry of Culture’s vision is to enhance the quality and availability of Taiwanese content across all platforms.

National Communications Commission (NCC) Commissioner Wang Jiang-Jia set the stage for the day’s discussions with Commissioner Wang laying out NCC priorities to support the development and growth of the local content industry. He noted that the OTT TV Act, which had been under discussion for many years, was still being considered. However, the NCC was mindful of the need to ensure consumer protection was balanced with the constant needs for consumption of content, especially as 5G was being developed across Taiwan.

This focus on local content was reiterated during the panel on The Streaming Wars, where Daphne Yang, CEO of CATCHPLAY, stressed the importance of protecting and promoting local stories and content on both domestic and international platforms. She said that OTT players still need to work with aggregators to reach a wider audience and that there is a lack of original content in Taiwan. Similarly, Daphne Lee, Chairperson, NMEA and Vice President of New Media Service Business, Taiwan Mobile, also said that global OTT players will be key partners to mobile operators like herself. And like many markets around the region, the cost of acquiring and producing content in Taiwan is increasing and poses a challenge for everyone. However, the market certainly has potential for more content providers to compete and operators would like to see more quality content produced by their partners.

During his session on Upping the Local Content Game, Jay Lin, Founder & CEO, Portico Media & GagaOOLala, shared his strategy to go from niche to mainstream, or to “play small and go big”. Lin also shared that in the past, platforms and IP were the only ones travelling, but the trend has now shifted to streaming travelling too. Phil Tang, President, Greener Grass Culture, is also seeing a trend where local content producers are working with local OTT platforms to bring content internationally as evidenced by the huge success of his series, Copycat Killer, on Netflix.

With Taiwan having long been one of the most important cable markets in Asia, it was interesting to hear the differing views from cable industry chiefs. Cliff Lai, Vice Chairman, Homeplus Digital, felt that cable TV will slowly decline, and that broadband will be its salvation. He also expects more competition from broadband in the future, as it offers good transmission and affordable prices. Lai also highlighted that a stronger fight against piracy is needed to give cable TV a better outlook. Concurrently, Steve Wang, President, Kbro Co, highlighted the lack of uniform regulation across cable TV and how that was holding back the cable industry.

The conference also took time to focus on some of the issues that are impeding the growth of the industry. Grace Shao, Head, IP & Tech Group, Baker McKenzie Taipei, Edward Lee, Secretary General, Chinese Internet Channel Community Association (CICCA) and Yeo Kok Siew, Managing Director, Warner Music Taiwan, discussed the need to have transparency and accountability in the relationship between the video industry and the music collecting associations. Music is essential for the video industry, and there is no lack of desire to ensure rights are paid for, but the number of associations, the artists represented, and rates charged are not clear, making the subject more challenging than is seen in other markets.

Piracy has also been proliferating in Taiwan with a growing need to address the problem. Both Claudia Peng, Secretary General, Cable Broadband Institute in Taiwan (CBIT) and May Chen, Secretary General, Satellite Television Broadcasting Association (STBA) agreed that addressing online piracy, particularly via illegal set top boxes, is a matter of urgency and they urged the government to implement efficient and effective anti-piracy means such as Domain Name Service Response Policy Zones (DNS RPZ), while Taejin Lee, Senior Manager, International Development Department, Korea Copyright Protection Agency, concluded with a sense of hope by talking about the success that Korea had seen in both promoting and protecting their content.

Taiwan in View is proudly sponsored by A+E Networks, Brightcove, Broadpeak, IP Systems, Irdeto, National Communications Commission, Portico Media and Satellite Television Broadcasting Association

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background information, please contact:
Charmaine Kwan
Head of Marketing and Communications Email: charmaine@avia.org
Website: www.avia.org |LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

CleverTap Benchmark Reports: Foodtech Apps enjoy 60% higher Repeat Transaction Rates compared to E-commerce apps

CleverTap, the World’s #1 retention cloud, released the findings of its Foodtech and E-Commerce industry Benchmark Reports. Foodtech and e-commerce apps experienced exponential growth during the pandemic. According to App Annie’s State of Mobile Report 2022, time spent on shopping apps scaled to more than 100 billion hours – up 18% year-on-year. Users spent 50% more sessions YoY in 2021 than in 2020 on foodtech apps. The benchmark reports reflect data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America.

The findings offer insight into how consumers engage with foodtech and e-commerce apps. Marketers can craft and deliver personalized messages and campaigns that can help drive engagement, retention, and growth. Some of the key metrics in the report include:

https://www.acnnewswire.com/docs/Multimedia/20230509_CleverTap.jpg

“The findings from our benchmark reports are aimed to help marketers improve engagement and user journeys by providing insights into the behavior of e-commerce and foodtech app users.” said Jacob Joseph, VP-Data Science, CleverTap. “As the app economy continues to expand, foodtech and e-commerce marketers will need to find ways to drive customer ‘stickiness’ which currently stands at a meager 15% and 17% respectively. Customized messaging informed by behavioral insights are crucial to get customers to return to the app interface and drive up this metric.”

For e-commerce marketers, the challenge and opportunity is to ensure that their company’s app not only stands out in a crowded and fiercely competitive market. But also encourages users to make quick purchases, return frequently to buy more, and hopefully, spend a sizable sum with each transaction.

16% of new users of foodtech apps complete more than one transaction in the first week. Best-in-class customer service will help boost this metric and keep customers returning for more. Foodtech companies need to be quick to offer special deals to new users and drive conversions. The benchmark report helps foodtech and e-commerce apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus.

The reports can be downloaded with the links below:
– Foodtech App Engagement Benchmark Report 2022 https://clevertap.com/insights/food-tech-benchmark-report/
– E-commerce App Engagement Benchmark Report 2022 https://clevertap.com/insights/ecommerce-benchmark-report/

About CleverTap

CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Amplifidor Closes Pre-Seed Funding Round to Disrupt the Influencer Industry

Amplifidor, the forthcoming web and mobile platform that aims to transform the influencer industry by bridging the gap between creators, brands, and fans, has successfully closed on its pre-seed funding. The funding round was led by multiple institutional and value-add angel investors who recognized the potential of the platform’s innovative approach to influencer marketing automation and network relations management.

Amplifidor resonate graphic – Amplifidor icon, logo, and branding pattern.

The Amplifidor platform has been designed as a space for open collaboration between influencers and their communities, along with brands and their stockholders. The platform’s amplified discovery algorithms suggest collaboration candidates based on users’ interests and shared values, making it easier than ever to find new opportunities, and join ongoing campaigns, which are called “missions”.

Creators can manage their network, track their growth, and find new creators or brands to work with, while brands are able to search for the perfect creators or communities that fit their needs, track their influencer ROI, and manage their collaborations all in one place. Brands can also unleash their internal influence by discovering and engaging internal influencers and stakeholders, like employees, investors, advisors and others.

Mr. Adel Alsubeaei is also announced to be joining the board of directors, bringing extensive entrepreneurial & financial expertise, and ecosystem connections. Mr. Adel has more than 20 years of experience in the financial industry while serving on boards of directors at various institutions and other committees. Mr. Adel had this to say about the future of Amplifidor: “This investment will enable a truly industry-shaking platform to enter public beta, first in the MENA region and then throughout the world. Social marketing is very siloed at the moment – a platform that makes collaborative relationships more fluid is a very big deal.”

Chief Vision Officer and founder of Amplifidor, Faisal Alqahtani, a recognized thought-leader on social influence, and the mastermind behind many influencer marketing industry innovations and standards, such as “The Fair Market Pricing Initiative”, “The Social Influence Matrix” and the “Direct Influence Strategy Format”, has led strategy and execution with multiplied ROI and cost savings for over 500 high-profile startups, brands, and government programs (G20, Riyadh Season, Hungerstation, etc). Faisal recognized that the concept of “influencers” was becoming less and less accessible, while the influence of the average social networker continued to grow. This led to his co-founding of the company alongside co-founder Waleed Alqahtani to enable a more inclusive and collective economy of influence.

Speaking on the close of the funding round, Faisal commented, “Our vision is to be the enabler of more meaningful and purposeful human connection, communication and collaboration, with more collective creation of wealth and culture. The world needs less individualistic and reactive social influencers and content creators, and more proactive impact amplifiers and inclusive community ambassadors – thus the name Amplifidor. We are at a moment in history between the no-more and not-yet, transitioning to a whole new reality – and we’re well positioned to shape the future and the narrative of our industry and adjacent markets, leveraging the significant shift in social and business norms.”

Co-founder Waleed Alqahtani is also excited about what this round of funding will mean for Amplifidor, stating: “This round will enable us to build the platform, the services and the ecosystem that will empower each social media user to grow their influence and become part of something bigger, and each organization to achieve sustainable growth with the support of their extended networks, regardless of their size, budget and objectives.”

The founder also notes the impact that this round will have on continued team growth – stating, “We’ve got great leadership in place and a full plan to scale with a new round of partnerships and hiring starting today. We really want everyone to be part of the Amplifidor movement and ecosystem, with so many collaborations, partnerships and incubation programs to be announced soon, to co-shape and co-own the future of influence. We believe that everyone can positively influence and be influenced, given the empowering tools, opportunities and platform.”

A private alpha test of the platform is already well underway, and excited users won’t have to wait long to finally install Amplifidor on their iOS and Android devices – the web app and public beta are planned to launch early this summer. The company encourages anyone interested in staying updated on development progress and beta announcements to sign up at www.amplifidor.com

Media Kit: https://bit.ly/3lBxUPC

Contact Information
Chad Hagan
Marketing Manager
chad@amplifidor.com
609-970-8079

SOURCE: Amplifidor