Media & Marketing Archives - Page 11 of 28

IKEA is Shocking Norwegians with Alternative Motives to Buy Furniture

A new campaign from IKEA is making headlines for using brutally honest real-life scenes to promote their products.

For decades, IKEA has been showing us how beautiful our homes could be. But in their newest campaign, they are boldly admitting that “Life is not an IKEA catalogue”. The commercials show the illusion of a picture-perfect IKEA catalogue home being invaded by life itself. Rather than just showcasing their new products in their usual inspirational way, we see their furniture peed and vomited on, and destroyed at a party. They then show us how their products are designed for life’s big and small challenges.

‘Life is not an IKEA catalogue’ – An image from the latest IKEA campaign in Norway

One of the films, showing a mom violently throwing up whilst trying to play with her toddler, has caused a stir in Norway. Where some find the film a bit gross and disturbing, most were positively engaged and praised the film for showing a relatable side of a not so perfect life.

IKEA’s Head of Marketing Communication, Annika Mørch Asté, is not afraid of showing their furniture in a more brutally honest light. “IKEA products are made to let you handle the everyday, because we believe that both furniture and your home are meant to be used. Sure, it’s a bit rough to see our products on TV covered in vomit and dog pee,” Annika laughs. “But life isn’t always neat and tidy, so we think it’s great that the campaign can reflect just that,” she concludes.

“With this campaign, we wanted to showcase the more honest sides of life at home and how our products are designed to withstand daily life. Good design does more than just look great in a catalogue,” says Celin Kjenslie, Country Marketing Manager at IKEA Norway.

The campaign is currently live in Norway, with three separate films; Party: https://youtu.be/6b1oJzXeu5c, Pee: https://youtu.be/9drwyBOGRWI and Puke: https://youtu.be/r6h3mCx6Uwk

Contact Information
Trond Sandø
Account Director IKEA
+4798257577, trond@try.no

Mett.AI to revolutionize communications landscape, promises to deliver innovative solutions and pro-bono packages

Mett.AI, an integrated communications consultancy is delighted to unveil the official launch of its communications services. Mett.AI promises to transform the way businesses engage with their audiences in the dynamic and diverse market. The firm caters to technology, healthcare and pharmaceuticals, consumer goods, finance and banking, entertainment, automotive, travel and tourism, energy and environment, real estate, nonprofits and NGOs, education, legal, government and public sector, food and beverage, professional services, fashion and beauty, sports, agriculture and food production and emerging sectors. Mett.AI works closely with it’s India partners Krescendo Communications and Bloomindale PR and is looking at spreading its wings across APAC and other parts of the World.

The comprehensive suite of services includes everything from public relations and digital marketing to events, branding, creative services, corporate communications, and market research and insights. Mett.AI blends innovative thinking and creativity to deliver bespoke results-driven integrated communications solutions.

METT.AI will support companies not only to align with UN SDGs but also effectively communicate their commitment to sustainability, engage stakeholders, and make a positive impact on the world while enhancing their reputation and bottom line.

The consultancy has introduced pro-bono packages for start-ups that are designed to attract potential investors and enhance brand awareness. Their primary goal is to assist start-ups in effectively reaching their target audience and ensuring comprehensive knowledge about their products and services. Through strategically crafted PR campaigns, the consultancy positions start-ups as trailblazers in their respective industries, earning them the esteemed title of “the first of its kind.” Such a perception of innovators significantly impacts their market position and opens doors to valuable partnerships. These packages are being offered with a 50% discount on public relations services, providing start-ups with valuable support to scale up and achieve success.

Mett.AI envisions to launch a specialized program designed for emerging and experienced leaders, empowering them to actively shape industry trends and sway public opinion. Through this program, leaders can showcase their expertise in various forms of content, thereby establishing trust and credibility among their followers. The consultancy’s dedication lies in supporting purpose-driven brands as they forge meaningful alliances in the region, ultimately enhancing brand image and optimizing the sales funnel.

Ganesh Somwanshi, Founder & Director, Mett.AI, quips, “In today’s fast-paced and interconnected world, effective communication is more critical than ever before. With the launch of our communications consultancy, we aim to provide our clients with innovative, results-driven solutions that break cultural barriers and captivate diverse audiences.”

“Asia represents a rapidly growing market with diverse cultures, languages, and consumer behaviour. Recognizing the unique challenges and opportunities presented by the region, it is important to work with a consultancy that understands the risks and opportunities posed by AI,” shares Ross Monaghan, International Association Of Business Communicators Asia Pacific Vice Chair, Australian academic and leading AI communications specialist.

“Mett.AI’s pro-bono initiative for startups & future leaders is a game-changing model that empowers brands and leaders alike to embrace the vital significance of creating a brand equity in their career development. By aligning who they are with what they do, these leaders gain a profound sense of purpose and director. Sharing industry insights further catalyses a powerful transformation, benefiting not only themselves but also the people working in that industry. It’s a journey of growth and impact, fostering a brighter future for both leaders and industry they influence,” adds Letlhokwa Mpedi, Vice Chancellor & Principal at the University of Johannesburg.

Mett.AI is well-positioned to be the go-to partner for businesses aiming to navigate the intricate communications landscape in the dynamic evolving world.

About Mett.AI

Mett.AI is a premier boutique 360-degree communications consultancy. We specialize in providing a comprehensive range of strategic communications services that empower brands to thrive in today’s dynamic landscape. With a team of seasoned professionals, we offer a personalized and holistic approach to communications, encompassing public relations, building digital assets, content creation, public affairs and more. Our commitment to creativity, innovation, and tailored strategies ensures that every client receive bespoke solutions that resonates with their unique goals and target audience. At Mett.AI, we pride ourselves on crafting compelling narratives, fostering meaningful connections, and driving impactful results to elevate the brand’s presence across all channels. Welcome to a new dimension of communications excellence.

Learn more at www.mettai.world

For Media Contact:
www.mettai.world
Ganesh Somwanshi
Ganesh@mettai.world

HubSpot unveils HubSpot AI and new Sales Hub at INBOUND 2023

The way we buy and sell is changing. From an unpredictable economy to the AI revolution, there’s no shortage of factors affecting the customer journey. And more than ever, the pressure is on businesses to adapt.

As the customer platform for scaling businesses, HubSpot provides the tools needed to connect with customers and grow, no matter the challenge. In 2023 alone, HubSpot has shipped over 200 updates for customer-facing teams across marketing, sales, and service. At this year’s INBOUND, HubSpot’s annual conference and product showcase, the company is launching some of the most exciting and impactful products to date.

“We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale.” said Yamini Rangan, CEO of HubSpot.

“HubSpot has been thinking deeply about these changes and iterating quickly to help our customers thrive in the age of intelligence. We introduced many powerful new features and capabilities at INBOUND 2023, and I’m excited by our progress in becoming the #1 customer platform for scaling companies.”

Introducing HubSpot AI: Platform-wide AI-powered capabilities that help SMEs grow better

At INBOUND 2023, HubSpot unveiled HubSpot AI, a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create deeper connections with customers.

HubSpot AI is a robust portfolio of new and existing products and features available globally, including:

AI Assistants: Generative AI tools to supercharge marketing, sales, and service teams. AI Assistants will work across the entire HubSpot platform to help teams draft content, create images, generate blog ideas, build websites, and develop reports – instantly.
AI Agents: A set of AI-enhanced tools that help SMEs automate, respond to, and elevate their customer service across live chat and email. The first AI Agents will launch in early 2024.
AI Insights: Predictive AI features that unlock better analysis and recommendations, like AI-powered forecasting.
ChatSpot: Currently in public beta, ChatSpot combines the power of ChatGPT with dozens of unique data sources, like a HubSpot customer’s Smart CRM, to give growing businesses access to powerful generative AI capabilities. Since launching in March 2023, ChatSpot has seen 80,000 total users with 20,000 prompts created.

“HubSpot’s generative AI features have helped me unlock time and better focus on priority tasks,” said Colleen McKenna, Demand Generation Manager at Frequence. “Even with my copywriting background, I use the tools to generate new ideas, simplify wording, and work through writer’s block. I’m excited to adopt even more of HubSpot’s AI-powered tools and free up time that we can spend connecting with Frequence’s prospects and customers.”

“It’s our job at HubSpot to help growing businesses take advantage of new technology without any of the burden,” said Andy Pitre, EVP of Product at HubSpot. “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit to help them accomplish even more.”

Learn more about HubSpot AI and see a full list of new features here: http://hubspot.com/new

New Sales Hub features and expanded relationship with LinkedIn give sales teams an edge

In the past, selling was all about doing more: adding more reps, more activity, more technology. Today, budgets are shrinking, deals take longer to close, and prospects are harder to reach. The default “more is more” playbook no longer works, and reps are feeling the pressure. In fact, 71% of global sales leaders say their teams have to do more with less.*

Being asked to do more with less means productivity has taken a hit. Instead of focusing on connection – which 88% of sales leaders say is the most important part of their jobs – teams are bogged down by administrative tasks. That’s a problem considering companies who focus on connection actually grow 5x more than average.** Sales teams that aren’t focused on customer connection are leaving growth on the table.

Sales teams need a better way to connect, grow, and win – now and into the future. That’s why HubSpot has reimagined its Sales Hub with new capabilities, including:

Prospecting workspace: A dedicated workspace for sales reps that consolidates prospecting activities into a unified experience, helping them organise their day, stay focused, and identify urgent tasks. By streamlining activities, the prospecting workspace (currently in public beta) will help reps increase efficiency and focus on customer connection.
Advanced lead management and reporting: Now prospecting reps can better organise, track, and prioritise leads – enabling richer data and unmatched visibility for both sales and marketing teams. With improved clarity, sales leaders and their marketing counterparts can unlock new insights into lead pipeline efficiency and prospecting effectiveness.
Lead reports, including lead source reports and contact rate reports (currently in public beta), give marketers insight into the impact of their leads and give sales leaders visibility into how their reps are engaging with high-value leads.
Prospecting activities reports give sales leaders a holistic view of rep outreach effectiveness, including conversion rates and activity metrics.
Intelligent deal management and forecasting: New AI-powered features enable sales teams to better prioritise efforts and predict outcomes.
AI Forecasting (currently in private beta) uses HubSpot’s predictive AI and historical sales to project future sales. Early testing showed that AI Forecasting helped some teams improve accuracy by up to 95%.
Deal insights help reps prioritise their deals with ease by providing contextual insights into the health of their pipeline and sales process.
Deal tags programmatically categorise deals through coloured labels and quick presets, enabling reps to focus on the right deals.
Seamless scheduling and handoffs: With Sales Hub, no matter where an opportunity originates, the prospect will experience a smooth handoff to the right rep.
Reps can book meetings on behalf of others, enabling streamlined handoffs between sales development and sales.
Lead form routing (currently in public beta) ensures website leads are qualified and routed to the right reps, quickly and automatically.
Expansion of HubSpot’s relationship with LinkedIn across marketing & sales: Enabling sellers to be smarter and more efficient in how they prospect, build relationships, and close deals by syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator, with a private beta starting later this month. HubSpot Sales Hub and LinkedIn are bringing two critical data sources for sales teams closer together.

“For fast-growing companies like ours, it’s important to have visibility into how deals are moving ahead and gauge where you’ll be by the end of the quarter or end of year,” said Kashish Gupta, Head of Sales and Customer Success at Volopay. “Sales Hub provides a hundred percent of everything I need from an analysis perspective. It gives me direct, actionable insights into how different channels are performing, how specific accounts are performing, and how many accounts have moved to dormant. All of these things are directly correlated to revenue, so this visibility is important.”

“With buyer behaviour evolving so rapidly, the old playbook of adding headcount, creating more activities, and implementing point solutions to drive sales no longer delivers,” said Dan Bognar, VP & Managing Director, JAPAC at HubSpot. “Sales Hub has been completely reimagined to enhance sales team productivity and foster stronger connections with both prospects and customers. From lead prospecting and reporting to deal management and forecasting, Sales Hub is the solution that sales teams need to drive growth today and in the future.

Learn more about Sales Hub in a video here (https://www.youtube.com/watch?v=7XmJkELlXL0), and see a full list of the new features here (https://community.hubspot.com/t5/Releases-and-Updates/Your-End-All-Guide-to-the-New-Sales-Hub/ba-p/838193).

In addition to the launch of HubSpot AI and new Sales Hub features at INBOUND 2023, HubSpot also shared the following releases:

Mobile messaging: HubSpot’s SMS feature offers marketers an easy, instant, and personalised way to communicate with customers, allowing them to build stronger relationships and improve campaign effectiveness – all from a single platform. Mobile messaging is available to customers with U.S.-based SMS numbers for messaging into the U.S. and Canada, and globally with HubSpot’s WhatsApp integration. (https://www.hubspot.com/products/whatsapp-integration)
New Smart CRM customisations: Customers can now model, configure, and extend data with greater flexibility using HubSpot’s Smart CRM, easily adapting HubSpot to better match their unique needs and processes. (https://www.hubspot.com/products/crm/customization)

Learn more about the products released at INBOUND 2023 here: http://hubspot.com/new

Press contact for further information, assets and interview requests:
Althea Del Rosario
E: altheadelrosario@slingstone.com
P: +65 8813 1169

Yanchang Tan
E: yanchangtan@slingstone.com
P: +65 9474 5338

About HubSpot
HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem that extends the customer platform with over 1,500 app marketplace integrations, a community network, and educational content from HubSpot Academy. Today, over 184,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 120 countries use HubSpot to attract, engage, and delight customers. Learn more at www.hubspot.com.
*Sales Leader Market Research, HubSpot, March/May 2023
**Why Connection Matters, Customer Research, HubSpot, January – May 2023

AWS Approves And Lists Verofax Martech Solution For Brands & Retail On Global Marketplace

Verofax, an award-winning Brand & Retail Martech service provider, achieved Full Technical Review (FTR) approval on Amazon Web Services (AWS) marketplace. Verofax services are now available for direct acquisition by retail and for global brands, leveraging the unparalleled capabilities of AWS.

Verofax specializes in brand-customer direct engagement by transforming products into powerful marketing tools. With patented technologies such as computer vision, Artificial Intelligence (AI), and product digitization, Verofax enables brands to seamlessly connect directly to customers and access real-time first-party customer data to offer personalized brand experiences. The result? brands are able to reduce their cost of customer acquisition, and increase promotional marketing ROI (conversion rate) and brand loyalty (NPS).

With the AWS FTR approval, Verofax’s advanced solutions have received the seal of validation and endorsement from AWS Solutions Architects. This recognition showcases Verofax’s commitment to delivering exceptional performance, security, and scalability for brands worldwide.

Verofax’s solutions go beyond traditional marketing. By assigning a unique web link to each product, Verofax’s technology becomes a powerful tool for product traceability and counterfeit management. This added advantage brings significant value to brands, safeguarding their reputation and enhancing customer loyalty in their offerings.

Brands that choose to work with Verofax benefit from a range of advantages. By leveraging Verofax’s solution, brands can circumvent traditional marketing channels and elevate customer acquisition rates by up to 60% while reducing costs of customer acquisition by an impressive 20-fold, when compared to online Ads. Verofax has successfully partnered with renowned Fortune 100 brands, including industry giants like Budweiser & Corona, to power global marketing campaigns and create frictionless direct-to-consumer experiences.

Rodrigo Cabaleiro, Global Director of Premium Brands, AB InBev said, “Verofax solution for interactive packaging improved acquisition and engagement during our FIFA World Cup promotion. By turning our products into a direct-to-consumer communication channel we observed higher ROI on promotional marketing and better data-driven decisions.”

Moreover, Verofax empowers brands with real-time consumer insights, enabling data-driven decision-making and personalized marketing strategies in real-time. By leveraging this invaluable data, brands can deliver exceptional customer experiences, build unwavering loyalty, and achieve unparalleled commercial success.

Verofax’s achievement of AWS Full Technical Review approval demonstrates its dedication to excellence and its ability to deliver top-tier software services. By partnering with Verofax, brands can unleash the full potential of their marketing efforts, accessing real-time consumer insights, driving customer engagement, and transforming their products into powerful marketing tools.

One of the key benefits of Verofax’s AWS FTR approval is the assurance it provides to brands seeking exceptional software services. The rigorous FTR process involved a comprehensive assessment of Verofax’s AWS infrastructure, architecture, and adherence to best practices. By achieving this status, Verofax demonstrates its ability to deliver superior solutions, ensuring optimal performance and security for its clients.

“We are incredibly proud to have achieved AWS Full Technical Review (FTR) status, which further solidifies Verofax’s position as a leading provider of martech solutions. Collaborating with AWS has been instrumental in our journey, and this approval underscores the exceptional capabilities and performance of our software services. Together with AWS, we look forward to delivering unparalleled benefits to our enterprise clients by increasing Marketing ROI, enhancing customer satisfaction, and turning operations data-driven in real-time. — Wassim Merheby, CEO of Verofax.

Experience the transformative power of Verofax’s solutions and join the ranks of global brands revolutionizing customer engagement. Discover why Verofax is the partner of choice for unlocking unparalleled marketing potential, achieving remarkable cost savings, and delivering exceptional customer experiences.

Ascendiant Capital Markets: Society Pass Inc (Nasdaq: SOPA) 2Q 2023 Saw Strong Revenue Growth of 338% Year on Year; Major Acquisition and Expected Cash Probability in 2H 2023 to Drive Share Price Higher

Ascendiant Capital Markets LLC (Ascendiant) initiates equity research coverage on Society Pass Inc.(Nasdaq: SOPA)(SoPa or the Company), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem.

Click Here (on Society Pass website) or Here (on Ascendiant Capital Markets website) to view the full Ascendiant
Capital Markets Equity Research Report.

Summary Points:

Strong 2Q 2023 Revenue Growth:SoPa reported its quarterly financial results on 10 August with 2Q 2023 revenues totaling $2.2 million, representing a 338% y-o-y.
Major M&A:Announced in July 2023, the Company entered into an agreement to acquire 95% of PT Inetindo Info (“Inetindo”), a wholly subsidiary of Story-I Limited (“Story-I”). Inetindo is a leading Indonesia-based Apple Premium Reseller and Authorised Education Partner as well as an electronic gaming retailer for several different gaming companies. The purchase price is ~$1.9 million and the deal is expected to close by September 2023. Ascendiant notes that Inetindo’s annual revenue of ~$30 million will be a significant contributor to Society Pass results going forward.
Significant 2023 Revenue Growth and Expected Cash Profitability in 2H 2023: SoPa stated that 2023 revenue run rate can be $60 – 100 million and it expects to reach cash profitability sometime in 2H 2023.
Focused on Loyalty Platform: SoPa’s ecosystem of technology-enabled companies synergistically work together to transform how consumers and merchants interact with one another. Its key focus is on generating customer loyalty, ease of transaction for consumers, and revenues for merchants. As more merchants and consumers in SEA register on its Society Pass platform, more transaction data is generated, and thus presenting more opportunities for creating loyalty from consumers to merchants.
Lifestyle Platform: The Company has developed an online lifestyle, “Leflair” branded platform in Vietnam to enable consumers to purchase high-end brands in many categories. Using the company’s smart search engine, consumers search or review their favorite brands among hundreds of choices in various categories, including Apparel, Bags & Shoes, Accessories, Health & Beauty, Home & Lifestyle, International, Women, Men and Kids & Babies categories.
Market Opportunities: Ascendiant believes that continued strong economic expansion, robust population growth, rising level of urbanization, the emergence of the middle class, and the increasing rate of adoption of mobile technology provide fast growing market opportunities for SoPa in SEA.
Positive High Risks versus High Rewards: Overall, concerns outweighed by growth prospects and valuation. Society Pass’s main products still has long commercialization challenges ahead, but we believe the ~billion dollars market potential presents high rewards for the risks.
Current valuation attractive: We are maintaining our BUY rating, but raising our 12-month price target to $3.75 from $3.50, based on a NPV analysis, representing significant upside from the current share price. We believe this valuation appropriately balances out the company’s high risks with its high growth prospects and large upside opportunities.

About Society Pass Inc.
Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operatesThoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network;NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform;Pushkart.ph, a popular grocery delivery company in Philippines; and NextGen Retail, a Indonesia-based e-commerce platform.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

Twitter at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements
This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contact:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com

Society Pass Inc (Nasdaq: SOPA)/Thoughtful Media Group Inc Enters Philippines Market and Launches Creator Economy Focused Advertising Platform

SoPa officially launches Thoughtful Media Group (TMG), the leading digital advertising platform in Southeast Asia, in the Philippines market.
TMG will present its Philippines executive team and disruptive influencer advertising business model at a media presentation in Manila on Thursday, 17 August 2023.
TMG has expanded its ecosystem of multi-platform advertising services through a network of more than 10,000 talented creators across multiple industries in Thailand, Vietnam, Indonesia and Philippines, assisting brands maximise marketing budgets and achieve significant revenue generation.

Society Pass Incorporated (Nasdaq: SOPA) (SoPa), Southeast Asia (SEA)’s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the official launch of its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Philippines market. With the theme of “The Power of Influence”, TMG will introduce its new Manila-based executive team and its disruptive influencer advertising business model at a media presentation at 4 pm on Thursday, 17 August 2023 at Mansion Sports Bar & Lounge, OPL Building, 100 Don Carlos Palanca, Legazpi Village, Makati, 1229 Metro Manila, Philippines.

Established in 2010 and acquired by SoPa in 2022, TMG’s growth trajectory has been impressive. In just 12 months, TMG has grown from operating exclusively in its headquarters of Bangkok, Thailand, to expanding to Vietnam in 4Q 2022, to Indonesia in 1Q 2023 and now to Philippines in 3Q 2023. In addition, TMG’s employee count has increased from just 15 professionals in July 2022 to over 75 staff today. With an influencer network of more than 10,000 talented creators, an integrated roster of digital advertising products and services including influencer marketing and brand campaigns, social commerce, and sports marketing, and 13 years of experience serving more than 100 brands, TMG’s market entry into the Philippines market offers a significant value proposition to advertisers, merchants, and influencers in SEA’s fourth largest economy. Well positioned to benefit from Philippine’ forecast soaring digital advertising revenues over the next decade as increasingly more consumers make direct purchases on social media platforms, TMG collaborates with social media platforms, advertisers and influencers to develop the entire creator economy in Philippines.

Mr. Dennis Nguyen, SoPa Founder/Chairman/CEO and TMG Chairman, states, “We are very pleased to bring the Philippines market into the TMG ecosystem. TMG’s disruptive advertising platform, combining over 10,000 talented creators, market-leading design/branding capabilities, influencer advertising-focused social commerce services, will generate massive storytelling capabilities and revenue generation opportunities for local, regional and international advertisers seeking to market in Philippines. By leveraging our local knowledge of market trends from other offices in Thailand, Vietnam, and Indonesia, TMG provides international quality advertising products and services for our brand partners as well as a significant revenue generating opportunities for Philippines creators”.

Mr Nguyen continues, “I am very excited to hire Billy Soo to head our TMG Philippines operations. Billy brings a wealth of experience in gaming and advertising from his time at Gushcloud International, Nixgen Entertainment and Powerplay Inc. I look forward to seeing Billy and his team create the most unique and powerful advertising platform here in Philippines”.

Although currently at a nascent stage, the Philippines creator economy is experiencing a dynamic surge, driven by a tech-savvy population and widespread internet access. According to Datareportal, Philippines’s internet penetration rate stood at 73.1 percent of the total population at the start of 2023 with the number of internet users increasing by 10 million between 2022 and 2023. Furthermore, Filipinos spend a combined 3 hours and 43 minutes a day on social media. INSG forecasts the value of SEA’s influencer marketing industry to reach US$2.59 billion in 2024, up from US$638 million in 2019 alone.

Responsible for driving sales and onboarding Philippines clients onto TMG’s regional digital advertising platform, Mr. Billy Soo, Country Head of Thoughtful Media Group Philippines, comments, “Bonding through the power of influence, we want to create a genuine connection for brands and content creators, tapping onto TMG’s broad advertising network and extensive ecosystem to open new doors towards more business opportunities, capitalising on digital-first and fully integrated advertising networks. Mr. Nguyen hired me to turbocharge TMG’s expansion here in the land of the Kabayan. In just five weeks’ time, we have already built a staff of 10+ Manila-based advertising professionals. TMG Philippines will offer premium branded campaigns, MCN, sports marketing and e-sports verticals and we look forward to serving the creator and advertiser communities”.

About Thoughtful Media Group Inc.
Founded in 2010, Thoughtful Media Group is the leading digital advertising platform in SEA. Through our network of more than 10,000 talented creators across multiple industries in Thailand, Vietnam, Indonesia and Philippines, we help brands maximise marketing budgets and achieve business objectives through some of the most innovative marketing campaigns in the region.

In July 2022, Society Pass (Nasdaq: SOPA), the next generation acquisition-focused fintech and e-commerce ecosystem in SEA, acquired Thoughtful Media Group Inc. Since then, TMG has fully evolved into a digital-first and fully integrated advertising powerhouse, servicing creators and advertisers in SEA.

For more information on TMG, please visit:
Website at www.thoughtfulmedia.com or
LinkedIn at https://www.linkedin.com/company/thoughtful-media-group-inc or
Instagram at https://www.instagram.com/thoughtfulmedia/ or
Facebook at https://www.facebook.com/thoughtfulmediaasia or
Twitter at https://twitter.com/ThoughtfulMedia.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
Twitter at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.

Media Contact:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com

Ganjar Pranowo driving Indonesian SMEs in Going Global

Ganjar Pranowo, the Governor of Central Java, Indonesia, is committed to driving the development of SMEs (Small and Medium Enterprises) in the region, to reach an international level. As of Q1 2023, SME export volume from Central Java had reached US$2.5 billion, resulting in a surplus of US$708 million for the province.

Central Java Governor Ganjar Pranowo is committed to the development of SMEs in the region, providing a learning platform ‘Hetero Space’ and funding ‘Kredit Usaha Rakyat (KUR-People Business Loan) Super Mikro.’ [Image: ANTARA]

During his two terms in office from 2013 to 2023, Ganjar facilitated the growth of SMEs through robust initiatives. One notable innovation was “Hetero Space,” a creative hub addressing the educational needs of SMEs, offering knowledge on aspects such as bookkeeping, packaging, branding, and even photography skills required for product promotion.

Currently, Central Java has 3 Hetero Spaces for the development of SMEs and as a platform for young people to showcase their creativity, located in Semarang, Solo, and Banyumas. Hetero Spaces in Central Java have involved thousands of members: 3,000 members who have joined, 13,000 Hetero Space visitors, 500 local communities, 300 programs, 1,000 events, 15,000 SMEs, 2,500 startups, 100 companies, and 250,000 people have all benefited.

“When they start learning about bookkeeping, packaging, branding, and even when they want to promote their products, they need to learn photography. That’s why we need a creative hub,” he mentioned during ‘Flexing Lokal’, held by Google Indonesia and YouTube.

After providing a learning platform for SMEs, Ganjar moved to the next level by offering access to funding – a common challenge faced by SMEs when planning to expand. He launched the “Kredit Usaha Rakyat (KUR-People Business Loan) Super Mikro,” providing access to capital with an interest rate of only 3% per year. Teaming up with Bank Jateng, this funding initiative assists SMEs in growing their businesses.

“Our task is to provide support. If the interest rate is at this level, it’s not feasible. So, we try to assist them by implementing some policies, such as reducing the interest rate,” Ganjar explained.

The decision to set the interest rate at 3% is the result of a lengthy process. Previously, the KUR interest rate was 12%, then 9%, and eventually, Central Java lowered it to 6%, surpassing the national KUR rate. Finally, Ganjar established the interest rate at only 3%.

These efforts led Central Java to become the largest distributor of KUR loans in Indonesia in 2022, with a loan distribution value of IDR 55.27 trillion (US$3.8 billion) in the previous year. “Thus, the role of the government is mainly to facilitate their growth,” Ganjar stated.

Thanks to Ganjar’s initiatives, SMEs in Central Java have now reached an international level. The best SME products, facilitated by Ganjar, have opportunities for export to Singapore, Japan, and even Europe. “For now, we’re running this, curating it, and those who qualify, who have a strong market both nationally and internationally, we assist,” Ganjar concluded.

Copyright (c) ANTARA 2023.

Maxim: Society Pass (Nasdaq: SOPA) – Compelling Valuation; Positive on Organic Growth & M&A; Raises Revenue Targets for 2023 and 2024

Maxim Group LLC (“Maxim”) issues research report on Society Pass Inc. (Nasdaq: SOPA) (“SoPa”), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem.

Click Here (on Maxim research website) or Here (on Society Pass website) to view the full Maxim research report.

Summary Points:

• Diversification – SOPA started 2022 with just F&B (food & beverage) and Leflair (lifestyle) and now has 6 verticals. The company has also expanded to 5 countries; Singapore, Vietnam, Philippines, Indonesia, and Thailand. Maxim believes there are significant cross selling opportunities. Specifically, Maxim believes Thoughtful Media can market the company’s other brands and the lifestyle business can be expanded geographically. Maxim has a positive view on the SEA market due to increasing mobile and ecommerce penetration, younger populations, travel coming back, and the opportunity to consolidate smaller companies. The acquisition of Inetindo creates additional expansion opportunities in other geographies and other branded products to be sold, and can increase the subscriber base that can be deployed to the potentially highest profit margin business of Society Points (loyal progam).

• Acquisitions – Acquisitions have diversified revenue streams to include Apple distribution stores, online advertising, travel/hotel ticketing, and telecom while expanding geographies in SEA. The Apple distribution stores acquisition was the largest acquisition to date in terms of revenue, with the potential to expand geographically and add users for its Loyalty program.

• Cashflow Positive – Management is forecasting to be cash flow positive at some point in 2H23.

• Healthy balance sheet – SOPA ended 2Q23 with unrestricted cash of $10.8M (close to the entire market cap of SOPA), slightly down from $13.8M at the end of 1Q23, and no material amount of debt. 2Q23 cash flow from operations was an outflow of ($2.9M). With expense reduction plans and newer businesses, along with the launch of the Loyalty program, Maxim expects the cash burn to decline and that current levels of cash should be sufficient to fund organic growth through 2024.

• Raise Revenue Targets – Maxim projects revenue to increase from $5.6M in 2022, to $16.5M ($15.0M prior) in 2023, up 194% y/y, with an adjusted EBITDA loss of ($11.0M) ($7.7M prior). For 2024, Maxim projects revenue of $44.3M ($25.1M prior), up 168% y/y.

• Compelling valuation/Reiterate Buy – Maxim targets share price to increase to $1.50. SOPA trades at an EV/revenue multiple of 0.1x Maxim’s 2024 revenue estimate vs. the peer average of 2.4x. Maxim’s $1.50 price target is based on its 10-year DCF analysis, which utilizes a 22% discount rate, 13x terminal multiple, and 3% terminal growth rate, equating to 0.7 x 2024 revenue estimate. Maxim’s positive outlook is supported by the attractive SEA markets and opportunities to consolidate smaller companies.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; Pushkart.ph, a popular grocery delivery company in Philippines; and NextGen Retail, a Indonesia-based e-commerce platform.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

Twitter at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contact:

Rokas Sidlauskas

Chief Marketing Officer

rokas@thesocietypass.com

Society Pass Inc’s (Nasdaq: SOPA) 2Q/1H 2023 Financial Results Illustrate Continuing Breakneck Revenue Growth and Exceptional Profit Margin Expansion; Confidently Forecasts Achieving Cash Profitability in 2H 2023

Recognises 348% Year on Year Revenue Growth for 1H 2023;
Gross Margin Increases to 29.9% in 2Q 2023 from -1.6% in 2Q 2022

Society Pass Incorporated (Nasdaq: SOPA) (SoPa), Southeast Asia (SEA)’s next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces unaudited financial results for second quarter ended 30 June 2023 and a filing of its 2Q 2023 Form 10-Q with the Securities and Exchange Commission (SEC).

Click Here (on SEC website) to view 2Q 2023 Form 10-Q filing.

Summary Points:

With cash on hand of $10.8 million (approximately $0.38 per share) and book value of $12.7 million (approximately $0.45 per share) on 31 March 2023,SoPa is well capitalised for continuing acquisitions of SEA companies in itsdigital advertising, travel, lifestyle, telecommunications, and loyalty/fintech verticals for the rest of 2023.
1H2023 revenues grew 348.0% year on year (from $944,152in 1H 2022 to $4,229,812 in 1H 2023).
2Q2023 revenues grew 338.3% year on year (from $499,062in 2Q 2022 to $2,187,232 in 2Q 2023).
2Q2023 revenues grew 7.1% quarter on quarter (from $2,042,580in 1Q 2023 to $2,187,232 in 2Q 2023).
1H2023 gross profit grew to $1,263,396 from a 1H 2022 gross loss of$14,931.
1H2023 gross margin improved to 29.9%from 1H 2022 gross margin of -1.6%.
2Q2023 gross profit grew to $577,159 from a2Q 2022 gross loss of $138.
2Q2023 gross margin improved to 26.4%from 2Q 2022 gross margin of 0.0%.
While 1H 2023 revenues grew 348.0% year on year, 1H2023 cash operating expenses declined 28.0% year on year (from $7,864,068 in 1H 2022 to $5,663,264 in 1H 2023).
While 2Q 2023 revenues grew 338.3% year on year, 2Q2023 cash operating expenses declined 51.9% year on year (from $4,891,352 in 2Q 2022 to $2,350,345 in 2Q 2023).
While 2Q 2023 revenues grew 7.1% quarter on quarter, 2Q2023 cash operating expenses declined 29.1% quarter on quarter (from $3,312,918 in 1Q 2023 to $2,350,345 in 2Q 2023).
1Q2023 digital advertising revenues represent 62.9% of total revenues and grew 17.7% quarter on quarter from ($1,283,774 in 1Q 2023 to $1,510,960 in 2Q 2023).
1Q2023 travel platform revenues represent 23.8% of total revenues and grew 14.2% quarter on quarter from ($486,707 in 1Q 2023 to $556,042 in 2Q 2023).
SoPa completed the following acquisitions in 2Q 2023:VLeisure, Vietnam’s leading provider of hotel management and payment solutions; andNewave, an Indonesia-based KOL management agency. In addition, SoPa announced the acquisition of PT Inetindo Infocom, a subsidiary of Story-I Limited, a leading Indonesia-based retailer of Apple products, for a total consideration of approximately $1.85 million. Management expects the PT Inetindo Infocom acquisition to close in September 2023.
Since inception, SoPahas onboarded approximately 3.3 million registered consumers, approximately 650,000 registered merchants/brands and approximately 10,000 influencers onto its ever-expanding next generation digital ecosystem and loyalty platform in SEA.
SoPa operates six verticals in SEA:digital advertising, travel, lifestyle, loyalty, food & beverage delivery and telecommunications,
SoPa operates infive SEA countries: Singapore, Vietnam, Indonesia, Philippines and Thailand.
SoPa employs approximately 225 people throughoutSEA.

Raynauld Liang, Society Pass Inc Chief Financial Officer, explains, “Our continuing breakneck revenue growth and exceptional profit margin expansion, as evidenced in the Company’s second quarter 2023 financial performance, substantiate our acquisitions-focused business plan to build the next generation digital ecosystem and loyalty platform here in SEA. Despite 1H 2023 revenues growing 348% year-on-year in the five largest economies of SEA, our 1H 2023 cash operating expenses DECLINED by 28%. Just as importantly, our profit margins are dramatically improving on a year-to-year basis. We realized 29.9% gross margins in 1H 2023, up from a negative 1.6% grow margins in 1H 2022.

Mr Liang elaborates, “I note that our two main subsidiaries, Thoughtful Media and NusaTrip, were only acquired in 2H 2022. Yet, in just under 12 months, both subsidiaries now contribute more than 90% of SoPa’s revenues. I expect both subsidiaries to materially contribute to the Group’s revenues and profits in 2H 2023. Our third biggest subsidiary, NextGen Retail, announced the acquisition of a large retailer of Apple products in Indonesia. I expect NextGen Retail to grow much quicker in 2H 2023. Finally, with the Singapore launch of our SoPa Loyalty App Launch in June 2023, we have put the final piece of the puzzle in building out our business plan. The synergies generated between our loyalty platform and our subsidiaries will translate into significant revenue generation going forward. With the continuing performance in our three big verticals, we confidently project attaining cash profitability sometime in 2H 2023.”

About Society Pass Inc.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

Twitter at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

Use of Non-GAAP Financial Measures

In addition to financial information prepared in accordance with U.S. GAAP, this document also contains certain non-GAAP financial measures based on management’s view of performance including cash operating expenses. Management uses such measures internally for planning and forecasting purposes and to measure the performance of the Company. We believe these adjusted financial measures provide useful and meaningful information to us and investors because they enhance investors’ understanding of the continuing operating performance of our business and facilitate the comparison of performance between past and future periods. These adjusted financial measures are non-GAAP measures and should be considered in addition to, but not as a substitute for, the information prepared in accordance with U.S. GAAP. When preparing these supplemental non-GAAP financial measures, we typically exclude certain GAAP items that management does not consider to be normal, recurring non-cash operating expenses.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC as well as anticipated sales growth in Indonesia and the growth of the Indonesian economy. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:

Rokas Sidlauskas

Chief Marketing Officer

rokas@thesocietypass.com

Society Pass Inc (Nasdaq: SOPA) Announces Payments Partnership with 2C2P to Enhance the Online Shopping Experience in Southeast Asia

Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next-generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announced a strategic payments partnership with 2C2P, a global full-suite payments platform headquartered in Singapore, to drive e-commerce shopping in SEA. Through this partnership, Society Pass’s loyalty application would be able to offer 2C2P’s wide array of alternative payment options to customers based in the Philippines and Indonesia.

2C2P operates payment services in eight markets across Asia and supports over 250 payment options, from cards to cash to e-wallets. Over the years, 2C2P has established and nurtured an extensive network of partners globally, adhering to local and international regulatory compliance standards. The current network includes all major local and international credit cards, over 17 major digital wallets and QR payment platforms, and various alternative payment methods. 2C2P’s customers can use their preferred payment method via cards, digital wallets, or over-the-counter at over 400,000 locations in Asia. The extensive payment solutions meet the needs of businesses from diverse sectors, including airlines, insurance, marketplaces, retail, F&B, and hospitality.

Amidst the pandemic and its recovery, the adoption of digital payments in the region has accelerated while cash usage has continued to decline. Propelled by a surge in digital commerce and government incentives/initiatives, providers of domestic payments, mobile wallets, and buy-now-pay-later (BNPL) operators, are all witnessing increased adoption by businesses. Forecasts suggest SEA’s digital economy is experiencing impressive growth rates from 2021 to 2026E and will outpace China, Europe, and the US. According to an IDC InfoBrief commissioned by 2C2P, SEA’s digital economy spending will rise by 121% by 2026, and digital payments will reach 92% of total digital economy payments by 2026, up from 80% in 2020.

Rokas Sidlauskas, Chief Marketing Officer of SoPa, commented, “We are excited to announce this strategic payments partnership with 2C2P as it enables Society Pass to offer more flexible and convenient methods to pay for goods and services within our ecosystem to our customers. By integrating leading Southeast Asia digital e-wallets such as AliPay (regional), Touch n’ Go (Malaysia), Momo (Vietnam) or GCash (Philippines) just to name a few into our ecosystem, Society Pass enables millions of customers to access our platforms, ranging from travel (NusaTrip), to e-commerce (Leflair.com), to telecoms (Gorilla Networks), and to digital advertising (Thoughtful Media Group). This is especially important considering that we operate in Southeast Asian markets, where unfortunately, over 75% of people are unbanked and do not possess debit or credit cards”.

Mr. Sidlauskas added, “In partnering with 2C2P, we automatically increase the potential customer-base within Southeast Asia by millions of potential users. We are excited by the prospect of adding value by offering our services to them”.

Rachelle Alexis Lim, Executive Director of 2C2P, said, “As we embark on this strategic partnership with Society Pass, we look forward to enhancing the payments experience of SOPA’s consumers across SEA. This collaboration with SoPa aligns perfectly with our mission to drive e-commerce growth in the region and globally, revolutionising how people transact and unlocking the potential of the digital economy for all”.

About 2C2P

2C2P is a full-suite payments platform helping the world’s leading enterprises securely accept and make payments through one point of integration. Its far-reaching network extends across online, mobile and offline channels including over 400,000 alternative payment locations, enabling enterprises to reach their customers or recipients anywhere. 2C2P also provides value-added services such as issuing, 3D Secure, bill payments and digital goods to meet every business need.

The company is headquartered in Singapore and operates globally. It is the preferred payments platform of tech giants, online marketplaces, retailers and other global enterprises.

For more information on 2C2P, please visit: https://2c2p.com/

About Society Pass Inc.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; and Pushkart.ph, a popular grocery delivery company in Philippines.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

Twitter at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC as well as anticipated sales growth in Indonesia and the growth of the Indonesian economy. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:

Rokas Sidlauskas

Chief Marketing Officer

rokas@thesocietypass.com