Category: Digitalization

CleverTap’s AI-based Recommendation Engine helps Eatigo achieve 100% growth in reservations

Award-winning online restaurant reservation platform Eatigo, collaborates with CleverTap – the all-in-one engagement platform, to enhance customer engagement and boost reservations. Through CleverTap’s AI-powered recommendations engine, Eatigo was able to offer its users relevant and timely recommendations with precision, ensuring higher conversions. The platform’s orchestration and analytics capabilities enabled Eatigo to coordinate complex, multi-channel marketing campaigns at scale and track the performance of its campaigns. 

Set up in 2013 with a mission to “connect empty tables with empty stomachs”, Eatigo is a leading online reservation platform. The brand has expanded rapidly, seating over 6 million diners, and accumulated over 6000 restaurants across Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.

By harnessing CleverTap’s AI/ML-powered capability suite: Clever.AI, Eatigo was able to hyper-personalize its engagement through more than 10 automations and nearly 100 journeys. As a result, Eatigo’s users were 2X more likely to make reservations. Additionally, CleverTap’s Liquid tag and journey features enable Eatigo to create omni-channel experiences capturing diner’s attention and driving reservations. 

Commenting on the collaboration, Surakan Kittiperakorn, Regional Marketing Lead, Eatigo said, “Collaborating with CleverTap has granted us access to their comprehensive and dynamic suite of capabilities, enabling us to achieve our goals and grow our business in the Southeast Asia region. Utilizing CleverTap for local campaigns has helped us craft personalized marketing campaigns and messaging that resonates deeply with our users. The precision and efficiency of their AI-powered recommendations have significantly boosted our engagement metrics, allowing us to connect diners with the perfect dining experiences. We are excited about the future and look forward to continuing to innovate and grow with the support of CleverTap’s robust platform.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “In today’s highly competitive restaurant industry, customer engagement and personalized experiences are crucial for success. At CleverTap, we understand the unique challenges faced by businesses in this sector and are committed to providing innovative solutions that drive growth and customer satisfaction. Our AI-powered platform enables companies like Eatigo to harness the power of data to create tailored marketing strategies that resonate with their audience. We are thrilled to support Eatigo in their mission to enhance the dining experience and are excited to see the impact our collaboration has had on their reservation rates.” 

Eatigo leveraged CleverTap’s AI-based recommendation engine to tackle a few obstacles. When the customer cancels their reservation, the engine comes up with 5 other options to increase conversion rates. If another user scrolls through the options but doesn’t make a reservation, the engine offers custom suggestions to convince them. Furthermore, CleverTap’s engine proactively reaches out to customers who made their last reservation a month ago, via a multi-channel approach to increase the chances of their return to the app. 

About Eatigo

Eatigo, founded in 2013, is committed to connecting “empty tables with empty stomachs” by providing a rich selection of dining options through its online reservation platform. With a strong presence in Southeast Asia, Eatigo serves regions such as Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.

By offering time-based discounts of up to 50%, Eatigo enables diners to enjoy high-quality dining experiences at affordable prices. Its unique, time-slot-based yield management solution also helps restaurants increase revenue during off-peak hours. In 2023, Eatigo merged with FunNow, joining the FUNNOW Group and further solidifying its leadership in the lifestyle booking and digital services sector.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

Data Center Xpo Announces Winners of Data50 Awards

The Data Center Xpo is excited to announce the winners of the Data50 awards, which highlight the top technology leaders to watch in 2024. This year’s winners were chosen through a thorough process involving nominations, applications, data from our records, interviews, company websites, and other public sources.

The Data50 awardees, known for their passion and innovation, drive impact across data analytics and emerging tech. The Data Centre Xpo transforms knowledge into actionable insights, fostering connections and partnerships. This year’s event will take place on September 3-4, 2024, at Voca in Riyadh, Saudi Arabia. This summit is a premier venue for exploring trends, networking, and engaging in sessions on data analytics, AI, and technology advancements. Join us to collaborate and discover transformative solutions

Meet the Data50 winners:

  1. Mohamed Abdeen, Head of Digital Services, Abdullah Al Othaim Investment Co.
  2. Muhammad Ghunaim, Head of BI & Analytics, Abdul Latif Jameel United Finance Company.
  3. Abdullah Rhwanjy, CITO,  Abdullah Al-Othaim Markets.
  4. Rafe Ismail, Datacenter Operations Senior Manager, Ad Diriyah Gate Development Authority.
  5. Abdullah Abdulwasa, Chief Digital Officer, Al-Faisaliah Group.
  6. Yehia Taqsira, CIO, Alfaris Group.
  7. Saad Chammah, Head of Information Technology Department, Almabani General Contractors.
  8. Dr.Faisal AlNasser, Head of Enterprise Information Technology (EIT), Almarai.
  9. Abdullah Karabilo, Director of Strategy and Digital Transformation, Arabian Shield Cooperative Insurance Company.
  10. Adrian Blanck, Chief Digitalization Officer, Aramco.
  11. Ali Hummadi, VP QHSSE, ARASCO.
  12. Krish Jangal, Director of IT, ARASCO.
  13. Abdullah AlOmari, Information Technology Director & CIO, ARO Drilling.
  14. Saeed Ahmed Mughal, IT Director, Al Safwa Hospital by Majesty
  15. Abdulaziz Al-Ghufaili, Chief Technology Officer, Bank Albilad.
  16. Adel Mazen Ammari, Director of IT Operations, Cenomi Centers.
  17. Faisal Alshammari, Deputy CEO & Chief Innovation Officer, Tameeni.
  18. Nawaf Alghamdi,  Director of Data and Artificial Intelligence, Council Of Health Insurance.
  19. Ghulam Murtaza, Head of Information Technology, The Coca Cola Bottling Company of Saudi Arabia.
  20. Faraz Manzoor, Head of IT & Technology, DAR Engineering.
  21. Tariq Al-Issa, Chief Information Officer, Enjaz.
  22. Ahmed Ali Larik, Head of IT Demand & Delivery and PMO, EMKAN
  23. Abbas Natto, Group Chief Information Officer, Geidea.
  24. Wael Alfattani, Director of Information Technology (CIO), General Authority for Competition.
  25. Ali AlThuwaini, Director Business Intelligence, General Authority For Statistics – GASTAT.
  26. Sivakumar Seshadri, Head of Digital, General Organization for Social Insurance.
  27. Majed Shahin, Chief Technology Officer, Global Healthcare Co.
  28. Faisal Khashouf, Regional CIO Middle East & Africa, Hitachi Energy.
  29. Nasser Alamri, Cybersecurity Executive Director (CISO), Institute of Public Administration.
  30. Majed Alangari,  Head of Cloud and Infrastructure, Integrated Telecom Company(Salam) Riyadh.
  31. Abdulrahman Almazroua, Manager of Cybersecurity Operations at JHAH, John Hopkins Aramco Healthcare (JHAH).
  32. Rayed Saad Altukhais, Director of Digital Excellence, King Saud Medical City.
  33. Hamad Almutairi, Head of IT and Assets, King Saud Medical City.
  34. Abdulrhman AlKhnaifer, CIO,  King Saud University.
  35. Muath Aloufi, Director of Digital Transformation, King Khaled Eye Specialist Hospital.
  36. Mubarak Alshahrani, Chief Information Officer, King Saud Medical City.
  37. Mohammed Shah, IT and Smart City Director, Knowledge Economic City.
  38. Jad H Abdulsalam, VP, Cybersecurity and Digitization, Maaden.
  39. Mohammad Hazazi, IT&Sports Innovation Director, Mahd Academy.
  40. Syed Mubashir Ahmed, Head of IT & Projects Mobilization, Masah Construction Company.
  41. Naif Alharbi, Head of IT, MELSA (Mitsubishi Electric Saudi LTD).
  42. Osama Almujalli, Chief Data Officer, Ministry of Economy and Planning.
  43. Yousef Hamdan Alofey, Director of the Technical Affairs Department, Ministry of Municipal and Rural Affairs and Housing.
  44. Ahmad Mishkhas, Chief Information Security Officer,National Bank Of Bahrain.
  45. Ibrahim Al-Ammar, Chief Information Technology Officer, National Medical Care Company (NMC).
  46. Amin Aljaber, CIO, Nesma & Partners.
  47. Azwar Shah, Head of IT, Noon.
  48. Abdulrahman Alsarami, ICT Senior Director, NUPCO.
  49. Muhammad Uzair, CIO, PepsiCo.
  50. Anas Mosa, Director of Information Technology – PIF Projects, Public Investment Fund (PIF).
  51. Hala Mohammed AlSamnan, Vice President of IT Internal Audits, Riyadh Bank.
  52. Alok Srivastava, Director – IT Applications, ROSHN.
  53. Faisal Jamil, Associate Director IT & Cyber Risk, RSM Saudi Arabia.
  54. Mahmood Mubarak, Head of Technology O&M, Sahm Capital.
  55. Ali Alzahrani, Head of Cyber Security, SAMI Advanced Electronic Company.
  56. Asim Badhuralam, Director of Digital Transformation, Sanabel Alsalam for Food Manufacturing Company.
  57. Nader Alsinani, IT & Digital Services Director, Saudi Downtown Company – PIF subsidiary.
  58. Eyad Buhulaiga, Chief Data Management & Digital Strategy Officer, Saudi Electricity Company.
  59. Sayed Naser, Group IT Director, Saudi Industrial Development Company.
  60. Fahad Bin Moselekh, VP, Information Technology, Saudi National Bank.
  61. Mashari Almussaed, Digital Transformation Operations Manager, Saudi Olympic & Paralympic Committee.
  62. Ahmed Docrat, Executive Director – Digital Transformation, Saudi Tourism Authority.
  63. Saleh Alharbi, CIO, Shaqra University.
  64. Sameer Joshi, IT Director, SPIMACO.
  65. Zakir Shaikh, Group Head IT Operations, Tanmiah Food Company.
  66. Omar Albilali, CIO, Tasnee.
  67. Abdulrahman Alghabban, Director of Infrastructure & Data Center Operations, Tawuniya Riyadh.
  68. Abdullah Al-Zahrani, Director of Personal Data Protection, Tawuniya Riyadh.
  69. Eng.Syed Kareemuddin, Head of IT Infrastructure,Network & Security, The Coca-Cola Bottling Company of Saudi Arabia.
  70. Saud Alabdulaziz, Head Of Information Technology, The Financial Academy.
  71. Mohamed Fathy Zeineldin, Head of Enterprise Architecture and Data Governance, The Saudi Investment Bank.
  72. Shahzad Sultan, Director of Information Technology, U.S. Renal Care Riyadh.
  73. Abdullah Biary, Chief Information Security Officer, United Cooperative Assurance.
  74. Irfan Ul Haq, Director of Information Technology,Warehousing & Logistics Services Co LSC.

Don’t miss the chance to connect and learn from the winners of the Data50 awards. This is an excellent opportunity for those eager to stay at the forefront, explore the possibilities of data analytics, or investigate the future of emerging technologies. The Data Center Xpo provides a unique platform to engage with leading experts in technology.

For more information about Data Center Xpo and the Data50 awards, click on the Link.

For Media Enquiries, contact:
Kasturi Nayak (Sr. Marketing Executive)
Kasturi.nayak@exito-e.com  
Enquiry@exito-e.com  
Exito Media Concepts

GoKardz launches an innovative digital cards platform to make businesses and networking more sustainable

GoKardz, a new-age digital business card platform, launched its innovative solution to redefine modern networking. GoKardz, a Malaysia-based tech startup that hosted a soft launch event in Kuala Lumpur, promises to be a game-changer in how professionals manage and share their digital identities. Based on the available statistics, five million trees are cut down each year to produce business cards. And hundred billion paper business cards are printed every year, of which 88% of business cards are thrown away or lost within a week, making it is big and meaningful problem to solve. With GoKardz, users can now seamlessly connect, network, and present themselves in the most dynamic and personalized way, using a solution that is highly sustainable.

Amaresh Panda, Founder of GoKardz

GoKardz is not just a digital business card platform; it is a comprehensive solution for creating a distinct professional identity in the digital era, coupled with a platform-enabled services ecosystem. With GoKardz, users can seamlessly connect, network, and present themselves in the most dynamic, personalized and sustainable way. And, its platform-enabled services ecosystem is the foundation for delivering real value to business & enterprise users by offering them solutions for identity & access management, programmatic advertising & marketing solutions, job listings and an online store with exclusive GoKardz branded merchandise.

Guests Downloading the GoKardz App

Amaresh Panda, the visionary founder of GoKardz, has always been passionate about leveraging technology to solve real-world problems. He envisages GoKardz to be the world’s leading platform for professional digital identity, modern networking, and opportunity discovery. He says, with ‘One Card, Infinite Opportunities’ as its tag line,  the company’s mission is to revolutionize professional networking by bridging gaps, fostering collaboration, and creating opportunities for professionals worldwide through simple and user-empowering technology that is sustainable. He continues to add, ‘While there are a few other similar products in the market that offer digital cards, we have made a bold attempt to take the game to a whole new level by keeping the digital business card at the centre and curating the whole digital identity and product-enabled services ecosystem around it. I am confident it will offer tremendous added value to our users, individual as well as corporates.’ When asked about, who could benefit the most by using the GoKardz solutions, Amaresh replied, ‘While any individual or business user is welcome to experience our product, we believe entrepreneurs & business owners, professionals in sales & marketing, freelancers who need to promote their products & services, event attendees and the professionals in the recruitment & talent industry stand to benefit the most out of the current features on the platform.’

GoKardz, is a venture from the venture building studio of Kuber Ventures, a Singapore-based venture studio with presence across India, Malaysia & Australia. The venture-building partnership and investment from Kuber Ventures has significantly bolstered GoKardz’s time to market, innovation capabilities & growth. With this strategic support, GoKardz will be able to enhance its technology infrastructure, expand its range of features, and improve user experience, quite rapidly. The market access provided by Kuber Ventures will also enable GoKardz to accelerate its market expansion beyond Malaysian shores as the company grows its footprint, reaching a broader audience and establishing a stronger presence in the industry.

Guests with Kuber Ventures Team

According to Alok Kumar, the visionary Partner of Kuber Ventures, GoKardz is the first product in 2024 to be launched from our venture studio and has tremendous potential for growth. With their digital & NFC-enabled cards, tracking & managing contacts for individual as well as business or enterprise users is a breeze. On top of it, the platform also offers certain curated services specially designed for businesses and an online store with GoKardz merchandise, which will be launched soon.

Karunjit Kumar Dhir, the Partner at Kuber Ventures added, with attention spans getting shorter and information overload everywhere, it is time to simplify fundamental things like managing our digital identity and the way we network or keep in touch with our friends, colleagues, business partners and professional network at large. Paper business cards are often misplaced, outdated, or discarded. For companies, paper cards mean lost control over sharing, no analytics to measure effectiveness, and the inability to update contacts in real-time, limiting their use for marketing and brand consistency. We are excited to witness the growth and engagement of early adopters on the platform, and the fact that GoKardz team has already started onboarding paying customers gives us high confidence about this latest venture from our studio this year. I am excited to start using the GoKardz mobile app and my personalised NFC-enabled card powered by GoKardz and the fact that I will never have to worry about printing or managing my paper business cards ever again.

Showcasing GoKardz NFC Card and Merchandise

About GoKardz 

GoKardz is a digital business card platform dedicated to redefining professional networking. It offers a vibrant networking environment, a dynamic job platform, and various professional services, all designed to make advanced technology accessible, inclusive, and impactful. The platform supports multiple languages and provides robust customization options to reflect unique professional identities. Above all, it enables all of us in going green by adopting a more sustainable alternative than paper-based cards, which are difficult to track & maintain.

For more details on GoKardz, visit our website. Join us to witness the future of professional networking with GoKardz.

Experience GoKardz and redefine your professional networking by downloading our app from the following links:
GoKardz for iOS: https://apple.co/3wdzhJD
GoKardz for Android: https://bit.ly/3UsJvxQ

GoKardz: Digital Business Cards to Elevate Networking & Amplify Success

Empower your professional network with GoKardz digital cards. Create your digital business card, download our iOS or Android app, or get started on our web dashboard today!

For more information, please contact:
Email: hello@gokardz.com ; komal@mianext.com
Website: www.gokardz.com

Incorporating AI into Your Small Business Marketing Strategy with ideas from GoDaddy

In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies. Incorporating new technologies into marketing strategies can help to save time and drive engagement with current and potential customers.

Artificial intelligence (AI) is revolutionizing the marketing landscape, making it more accessible and effective for small businesses. From generating compelling content to analyzing customer data, AI tools provide powerful solutions that can streamline marketing efforts, improve customer engagement, and help to drive growth.

By leveraging AI, small businesses can both save time and money, while also enhancing the quality and impact of their marketing campaigns. GoDaddy shares some ideas on how to use AI small business marketing tools and strategies to promote your business.

What is AI for Small Business Marketing?

Artificial intelligence has become an invaluable tool for small business marketing, offering a variety of applications that do not require extensive AI knowledge, large marketing teams, or significant budgets. These AI tools can include such technologies as: text generators that turn prompts into text and copy; graphic generators that turn prompts into custom images, videos, illustrations and presentations, and predictive analytics tools that analyze data to help make forecasts and recommendations.

The Value of AI Marketing

Small business owners have a lot to do running their business. Use of AI technologies can help them get more done and more quickly. Use of AI marketing tools for small businesses make it easier to produce higher quality work in less time and with more inspiration and richer insights. AI can help with such tasks as:

Identify Trends and Opportunities: AI helps uncover market trends and new business opportunities.Save Time: Automation of marketing tasks helps small business owners to focus on other essential areas of their business.Improve Quality: AI tools can help enhance the quality of marketing outputs, leading to better customer engagement.Cost Savings: By reducing the workload, AI can help businesses save money.Improve Customer Service: AI-driven chatbots and personalized marketing can improve customer interactions.Streamline Customer Experience: AI can tailor the customer journey, making it more efficient and personalized.Targeted Campaigns: AI helps create more precise and effective marketing campaigns.

However, AI is not without its challenges. Users should be aware of its limitations, such as potential biases, inaccuracies, and plagiarism because AI is trained on existing content. The need for human oversight to refine and personalize AI-generated content is a must to help ensure the content is true and accurate for your business.

How to Use AI for Small Business Marketing

Integrating AI into small business marketing starts with identifying the right tasks and understanding how to prompt AI effectively. AI can be utilized for competitive research, customer insights, and content generation, including drafting first copies, generating ideas, and enhancing existing content. It can expedite website creation, develop keyword strategies, and optimize web pages for SEO.

AI also analyzes data to provide valuable business insights and enhances customer service through AI-driven chatbots and automated responses, ensuring efficient and personalized customer interactions. A free resource to get prompts that help get the right responses is GoDaddy’s Prompt Library which includes dozens of customizable input options for AI tools.

Conclusion

Artificial intelligence is no longer the plotline of a story taking place hundreds of years into the future. Artificial intelligence is a present-day tool that can help to revolutionize small business marketing. It is powerful, accessible and changing the way entrepreneurs can do business. By leveraging AI, through the use of tools that already incorporate AI, are ways that small businesses can stay competitive, save time and money, and produce higher-quality marketing strategies. By embracing AI tools and strategies into your business can help to maximize your marketing efforts and drive business growth.

Find out more about how GoDaddy can help your business

About GoDaddy

GoDaddy helps millions of entrepreneurs around the world start, grow and expand their businesses. People turn to GoDaddy to name their idea, create a professional Web site, attract customers, sell their products and services, and accept online payments. GoDaddy’s easy-to-use tools help micro-entrepreneurs manage everything in one place, and its experts are available to provide 24/7 assistance. For more information about the company, visit www.GoDaddy.com.

Issued on behalf of GoDaddy. 

For more information, contact:
Fekra Communications
info@fekracomms.com

Data Center Xpo Saudi Arabia 2024: Where Data Drives Innovation

Saudi Arabia has navigated significant challenges in developing its data center infrastructure and 5G networks. Initially, the country faced hurdles such as high costs, regulatory barriers, and the need for substantial technological upgrades. However, through strategic investments and partnerships with global technology leaders, Saudi Arabia has steadily advanced its digital landscape.

Initiatives like Vision 2030 have been pivotal, promoting digital transformation as a national priority. The government has implemented policies to foster innovation, streamline regulations, and attract foreign investments. Moreover, substantial funding in research and development, alongside the establishment of tech hubs and smart cities has accelerated progress. This resilience and forward-thinking approach have enabled Saudi Arabia to overcome early obstacles, positioning it as a burgeoning digital hub with a robust 5G and data center ecosystem, ready to support the nation’s ambitious economic and technological goals.5G can transform Saudi Arabia into a Gigabit society, offering speeds up to 100 times faster than 4G and latency as low as 1ms. This technology enables telecom operators to ease network congestion in high-density areas, significantly enhancing the consumer experience while reducing the cost per bit. The result is a more efficient, reliable, and high-speed connectivity that supports the country’s digital transformation and technological advancements.Overview of the event: The Data Center Xpo: where innovation meets strategy in the digital era. As data grows in importance, this summit is a beacon for professionals. Join visionaries and experts to explore trends, exchange viewpoints, and unveil transformative solutions. Beyond limits, it’s a hub for networking, learning, and collaboration with insightful sessions, workshops, and discussions on data analytics, AI, and emerging tech.From demystifying the intricacies of data to deciphering the forthcoming wave of technological progress, the Data Centre Xpo seamlessly transforms knowledge into actionable insights. This conference is positioned to foster connections, forge partnerships, and unleash the limitless potential of excellence driven by the strategic application of data-driven solutions.Who will attend

  • Sultan Moraishedi, Group Chief Cybersecurity, Data And Business Excellence Officer,Red Sea Global.Abdullatif AlBlowi, Director Of Innovation And Technology Communications, Space & Technology Commission – CST.Anas Mosa,IT Director ,PIF Projects.Fahad Mahmoud Bedaiwi, Executive Vice President,Head Of Facilities, Management And Engineering,The Saudi National Bank.Mohammed Shah,IT & Smart City, Director Knowledge Economic City.Ahmed AlThuhaibi, Chief Of IT, Saudi Pro League.Kamal Farag, Digital Services Director,Human Resources Development Fund – HRDF – KSA.Mushtaq Ahmed, Enterprise Architecture And Digital Strategy Director, Saudi Post-SPL.Abdullah Abdulwasa, Chief Digital Officer, Al- Faisaliah Group.Sulafah Jabarti, Chair of the Digital Economy Committee, International Chamber of Commerce – Saudi Arabia.
    • The event will cover topics like:
  • Synergy Unveiled 5G Networks and Data centres Shaping Tomorrow’s Digital Eco System.Unleashing the Potential of Al in Data Center Management.Efficient Remote Management Strategies for Modern Data Center.Unleashing the Power of Hyper Scalability Transforming the Data Center for Ultra Responsive Performance.Navigating the Hybrid Cloud Landscape.Towards Sustainable Computing Implementing Green Data Center Strategies.
    • For more information and to register for Data Center Xpo click the link: https://exito-e.com/datacenterxpo/saudi/About ExitoExito, which means success in Spanish, embodies our commitment to the success of our customers. Each year, we host over 240 virtual and in-person conferences globally, bringing together audiences with world-class thought leaders and C-level executives across industries. Our meticulously crafted agendas, based on extensive research and valuable industry insights, facilitate business, knowledge transfer, deal flow, and impactful messaging for brands.For Media Enquiries, contact:Kasturi Nayak (Sr. Marketing Executive)Kasturi.nayak@exito-e.comEnquiry@exito-e.comExito Media Concepts

    Qunabox Interim Report Announced: Revenue and Profit Continue to Grow

    – Set to be Included in Hong Kong Stock Connect in September

    Entering mid to late August, the Hong Kong stock market began to enter the peak period of interim report disclosure. Some high-quality enterprises, with their unique business models and outstanding performance in management and operation, achieved significant performance growth and stood out in the Hong Kong stock market, such as Qunabox Group (HKG: 0917).

    Revenue and profit continue to grow significantly, set to be included in Hong Kong Stock Connect in September
    Qunabox Group is the largest AI interactive terminals network company in China and also the pioneer in providing AloT marketing solutions through experiential intelligent terminals. It uses AI interactive terminals to deliver innovative, engaging and immersive product experiences which align with evolving market trends and consumer needs. It effectively connects fast-moving consumer goods (FMCG) brands with their customers and consistently delivers comprehensive marketing solutions that seamlessly integrate both online and offline channels, addressing a variety of scenarios.

    Qunabox Group was listed on the main board of the Hong Kong Stock Exchange in May 2024. As a newly listed company, in the first half of 2024, the Company delivered an impressive results in its debut after going public with innovative marketing models, precise market positioning, and efficient service execution.

    On 15 August, Qunabox Group released its 2024 interim results report. Data shows that in the first half of 2024, the Company recorded revenue of RMB515.1 million, representing a year-on-year increase of 41.7%; gross profit of RMB281.4 million, representing a year-on-year increase of 45.0%; and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of RMB121.4 million, representing a year-on-year increase of 35.9%. As at 30 June 2024, cash and cash equivalents and restricted cash amounted to RMB887.6 million. The rapid growth of performance, stable financial condition, and adequate liquidity not only demonstrate the Company’s strong market competitiveness and growth potential, but also provide solid financial support for the Company’s long-term high-quality development.

    According to the announcement of Hang Seng Indexes Company on 16th August, Qunabox Group has been successfully selected to be included as a constituent change of the Hang Seng Composite Index, which will become effective on 9th September. After the inclusion in Hong Kong Stock Connect, the Company will receive more attention from investors and its liquidity is expected to be further enhanced.

    Well recognized by market, AI interaction marketing becomes the main driving force for performance growth
    Public information shows that Qunabox Group’s business mainly includes marketing services, merchandise sales and other services, among which, marketing services revenue accounts for nearly 80%, being the core business segment of the Group.

    In terms of marketing services, in the first half of 2024, Qunabox Group accurately grasped market dynamics and industry development trends, continuously improved service capabilities and operational efficiency, and achieved significant growth in both customer base and revenue. During the period, revenue from marketing services segment amounted to RMB411.8 million, representing a year-on-year increase of 41.1%, and gross profit amounted to RMB245.7 million, representing a year-on-year increase of 42.9%, driving significant growth in the overall performance of the Company. In terms of customers, during the period, the Group provided marketing services to a total of 171 brand customers, representing an increase of 41 customers as compared to the same period last year; among them, the number of KA customers served was 30 and the average revenue per KA customer was RMB10.6 million, both of which increased as compared to the same period last year. It demonstrates the brand customers highly recognize the value of Qunabox’s marketing solution which is based on AI interactive terminal.

    In terms of the merchandise sales, in the first half of 2024, benefiting from the overall recovery of the consumption industry, improved effectiveness of its terminal network and its more cost-effective pricing strategy, Qunabox Group’s AI interactive terminals significantly enhanced their capabilities in merchandise sales, driving continuous growth in the merchandise sales business, with a substantial increase in the number of offline terminals. During the period, revenue from the merchandise sales business segment amounted to RMB78.4 million, representing a year-on-year increase of 48.8%, and gross profit amounted to RMB24.1 million, representing a year-on-year increase of 69.7%. Revenue from merchandise sales per terminal per day amounted to RMB58.9, an increase of 25.2% year-on-year, which further consolidated the Company’s leading position in the market.

    In addition, leveraging its technological strengths in the AIoT sector, growing demand for related developments, and its solid reputation, customer demand and the number of projects have continued to grow. This has driven revenue generated from other services increasing from RMB19.0 million in the first half of 2023 to RMB24.9 million in the first half of 2024, representing a year-on-year increase of 30.8%. This growth fully demonstrates the Company’s strong capabilities in the technical service sector.

    Continuously increasing investment in technology and data to enhance brand market competitiveness
    Technology and data serve as pivotal sources of innovation for enterprises, constituting their fundamental competitive advantage. As China’s leading AI interaction marketing service provider, in the first half of 2024, Qunabox Group continued to increase its efforts to develop offline marketing activities featuring AI interactions, encouraging its intensified technical experts to deeply engage in the design of marketing activities. This aims to expand the application scenarios and range of multi-sensory AI interactions, such as scent emission, motion detection, and voice interaction, while also extending emotion recognition technology in a bid to further enrich the forms of AI interactions and improve service capabilities. In the domain of data and algorithm, Qunabox Group has consistently driven the exploration of data value and the commercialization of product to enrich its data product offerings. At the same time, it has also improved the performance of AI interactive terminals and the efficiency of internal operation.

    According to the interim report, the Company’s R&D expenditure increased from RMB27.3 million in the first half of 2023 to RMB37.5 million in the first half of 2024, representing a year-on-year increase of 37.3%. Continuous investment in R&D not only brings the Company the ability to upgrade its services and improve efficiency, but also lays a solid foundation for the Company’s business expansion and steady development in the future.

    Expanding into overseas markets for a second growth curve
    Qunabox Group has officially announced the launch of its internationalization strategy, with the Middle East market serving as the first stop in its expansion into overseas markets. This further expands the Company’s development space and is expected to drive accelerated growth in its performance.

    In the medium to long term, as the consumer market will witness further revitalization, the consumer goods marketing industry is anticipated to become even more dynamic. The multi-channel, one-stop, closed-loop marketing solutions provided by Qunabox Group based on the AI interactive terminal network will be accepted and applied by more brands with its advantages of being more innovative, efficient, and precise, and its market value will continue to increase.

    Darwinbox revolutionizes Security Bank HCM operations

    Darwinbox, a global leader in providing end-to-end Human Resources Management Systems (HRMS), has significantly transformed the operations of Security Bank Corporation, one of the largest private domestic universal banks in the Philippines and its subsidiaries.

    This comes as Darwinbox continues to enhance the HR landscape in the Philippines by helping companies optimize their human resources (HR) and improve overall operational efficiency.

    Security Bank EVP and Chief People Officer, Nerissa Berba, said that Darwinbox, a new-age, enterprise-ready Human Capital Management (HCM) platform, optimized the bank’s processes, reduced manual tasks, and enhanced efficiency with streamlined workflows.

    Security Bank has already observed significant enhancements in its HR processes thanks to Darwinbox. To date, it has automated close to 90 per cent of HR processes, leading to a 67 per cent increase in HR operational efficiency within the first year, which exceeded the initial projection of 30 per cent. Consequently, this has allowed for a 30 per cent improvement in report generation speed and a 75 per cent reduction in the time taken for performance administration ensuring full compliance with policies.

    Berba further said that Darwinbox met all the bank’s HCM requirements. First, the entire employee lifecycle, from hire-to-retire, can be managed within Darwinbox, allowing the bank to have one system for all its employees’ needs. The Bank has implemented most of the Darwinbox modules, ensuring a consistent experience across the majority of the organization and HR processes.

    Additionally, the simplicity and user-friendliness of the Darwinbox interface, along with its deep functionality and intuitive mobile app, add significant value to the Bank’s operations. The no-code backend of the highly configurable platform empowers its HR team to tailor processes to the organization’s needs without external consultants.

    “[Darwinbox] is truly an empowering platform for an enterprise that is customer-first and people-empowered,” Berba said.

    Security Bank currently provides banking services across the Philippines through a dedicated workforce of nearly 9,000, who deliver the brand’s promise of ‘BetterBanking’.

    “Our commitment to a future-ready organization hinged on a compelling employee value proposition and a transformative work culture,” Berba said.

    Meanwhile, Darwinbox, founded in Asia and currently catering to over 950 enterprises worldwide, is actively expanding its presence in the Philippines.

    The company plans to engage various sectors, utilizing its advanced HR technology to address the diverse needs of organizations in the region. This expansion is in line with Darwinbox’s goal to provide businesses with comprehensive and intuitive HR solutions, specifically designed for the unique challenges and opportunities within the Philippine market.

    Media Contact:
    Shruti Parmar
    shruti@bloomingdalepr.com
    Bloomingdale Public Relations

    Cross-channel marketing strategies boost conversion rates by up to 31%; CleverTap Report

    CleverTap, the all-in-one engagement platform, today released its market research report on “Unraveling the Cross-Channel Marketing Strategy”. The report highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. It underscores the importance of understanding local and industry-specific nuances to optimize cross-channel strategies as businesses grow. 

    The report has looked at more than 600 businesses across the globe and examined factors that could influence or shape the omni-channel strategy such as business growth stage, geographical nuances, industry dynamics, customer lifestyle milestones, and user retention.  The cross-channel strategy of a business involves selecting the right number of channels and the right mix – depending on the stage of growth the business will be in at any given point in time and where the customer is in their lifecycle. A key indicator of the stage of growth a company is at is the number of monthly active users. It is observed that businesses witness up to 49% increase in conversion rates by using four or more channels as part of their omni-channel strategies. 

    While email remains dominant in markets like the US and UK, SMS holds significant sway in regions like China and the US, and WhatsApp emerges as a powerhouse in South America and Asia. The report found that adopting an omni-channel marketing strategy impacted the following key areas: app stickiness, conversion rates, and onboarding rates. Key highlights include- 

    Engagement: 

    • 23% uptick in engagement on Fintech platforms with email, push notifications and in-app messages.
    • 16% increase in engagement for Subscription platforms with email, while combining it with other channels can take it beyond  20% 
    • 13% elevated engagement in Gaming platforms with a combination of email, push-notifications, in-app messages and app inbox.

    Conversion rates:

    • Up to 31% conversion rates in Fintech apps, where email, push notifications, and in-app messages are pivotal.
    • 16% uptick in conversions in Subscription apps from push notifications and in-app messages
    • 10% increase in conversion in the Gaming industry from push notifications and in-app messages.
    • 6% increase in conversions in Ecommerce as a result of a cross-channel strategy incorporating in-app, app inbox, email and push notifications.

    App-stickiness: 

    • Over 28% increase for Fintech platforms with more than three channels. 
    • 30% to 70% increase stickiness in Subscription platforms, such as streaming platforms,or grocery shopping, with two to four channels. 
    • 32% increase in stickiness in Gaming platforms, with more than three channels.
    • 26% increase in stickiness in E-commerce platforms, with more than three channels.

    Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap said, “Many organizations often dive into customer engagement with a narrower focus, which, while important, can limit their effectiveness. Our latest report highlights the crucial need for a holistic approach to truly drive impactful results. By strategically utilizing a mix of channels, businesses can significantly enhance their engagement efforts. The findings demonstrate that a comprehensive, all-in-one MarTech stack is vital for marketers who must navigate the complexities of diverse channels. This approach not only addresses the numerous challenges but also amplifies overall engagement and effectiveness, ensuring that no customer touchpoint is overlooked and every interaction is optimized for success.”

    For more information and insights on cross-channel marketing across the industry types, download the report here.

    About CleverTap

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

    The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

    CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

    Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

    For more information, visit clevertap.com or follow us on:
    LinkedIn: https://www.linkedin.com/company/clevertap/ 
    X: https://twitter.com/CleverTap 

    Forward-Looking Statements

    Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

    Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

    For more information:
    SONY SHETTY
    Director, Communications, CleverTap
    +91 9820900036
    sony@clevertap.com  

    IPSHITA BALU
    Consultant
    Archetype
    +91 9590111798
    ipshita.balu@archetype.co 

    Ensign InfoSecurity Named “Cyber Company of The Year” at Malaysia Cyber Security Awards 2024

    Ensign InfoSecurity (Ensign), one of Asia’s largest comprehensive cybersecurity services providers, has been awarded “Cyber Company of the Year” at the 15th edition of the Malaysia Cyber Security Awards. This recognition, supported by the Ministry of Digital and the Ministry of Defence Malaysia, reflects Ensign’s commitment to delivering innovative and comprehensive cybersecurity solutions, as well as its active involvement in the nation’s cybersecurity ecosystem.

    Since its establishment, Ensign has rapidly grown into a world-class cybersecurity company, distinguished by its Asia-first approach and its role as a Single Point of Accountability for clients Ensign offers a comprehensive, threat-informed approach to cybersecurity, covering advisory, assurance, architecture design, systems integration, managed security services, and incident response and recovery. Our services are powered by in-house research and development in AI, data science, and threat analysis, focusing on understanding localised threats and providing tailored, effective solutions to meet our clients’ needs.

    Ensign Malaysia, with a team of over 130 professionals, serves a diverse range of industries, including Financial Services, Digital Banking, Oil & Gas, Technology, Media & Telecommunications, as well as Government-linked companies. In February 2024, Ensign launched its enhanced Ensign Security Operations Centre (EnSOC), making it the largest commercial Security Operations Centre in Malaysia. EnSOC utilises automation and machine learning to manage complex tasks at scale, reinforcing Ensign’s position as a trusted cybersecurity partner.

    In addition to providing top-tier cybersecurity services, Ensign is committed to contributing to the broader cybersecurity community. The company annually publishes its Cyber Threat Landscape Report, offering insights into cybersecurity trends and outlook across six Asia-Pacific territories, including Malaysia. The 2024 report, now in its fifth edition this year, identified the top five most targeted sectors, in Malaysia and provided practical guidance for organisations to strengthen their cyber defences. The report is available for download on Ensign’s website.

    Ensign also brings its expertise to the global stage through participation in high profile forums such as the United Nations, World Economic Forum, and Geneva Dialogue, where it helps shape discussions on cybersecurity challenges. Locally, Ensign plays a crucial role in bridging the gap between regulators and the cybersecurity industry in Malaysia, fostering public-private collaboration through expert insights and shared solutions. Ensign also organises workshops and events, participates in industry discussions, and delivers educational talks to help organisations build cyber resilient operations. For example, Ensign will be involved in the Asia Pacific University of Technology and Innovation Sustainability Hackathon 2024 on 23 – 24 August, where Ensign’s experts will mentor and judge student teams as they develop technology driven solutions for environmental sustainability in Malaysia.

    “We are deeply honoured to be recognised as “Cyber Company of the Year” among the leading players in the industry. This award is a testament to the innovation and dedication of our team in helping organisations strengthen their cybersecurity defences, and it has been a privilege for Ensign to contribute to the nation’s cybersecurity ecosystem. With the new Malaysia Cyber Security Bill 2024 in motion, Ensign endeavours to partner more organisations and governing bodies to navigate their cybersecurity journeys and secure Malaysia’s digital space”, shared Tammie Tham, Group CEO of Ensign InfoSecurity.

    About Ensign InfoSecurity
    Ensign InfoSecurity is one of the largest comprehensive cybersecurity service providers in Asia. Headquartered in Singapore, Ensign offers bespoke solutions and services to address their clients’ cybersecurity needs. Their core competencies are in the provision of cybersecurity advisory and assurance services, architecture design and systems integration services, and managed security services for advanced threat detection, threat hunting, and incident response. Underpinning these competencies is in-house research and development in cybersecurity. Ensign has two decades of proven track record as a trusted and relevant service provider, serving clients from the public and private sectors in the Asia Pacific region.

    Ensign InfoSecurity is ranked 7th in a worldwide survey of MSSPs (Managed Security Services Providers). In 2023, Ensign was awarded Special Recognition as the Best Managed Security Service Provider at the Malaysia PIKOM Unicorn Tech Awards 2023.

    For more information, visit www.ensigninfosecurity.com or email media@ensigninfosecurity.com.

    Armor Accelerates AI Adoption With Data Governance Offering

    Armor, a leading Managed Detection & Response (MDR) and Compliant Cloud Solutions company, today unveils a transformative service to fast-track AI readiness and the adoption of technologies like Microsoft Copilot. Armor’s AI Readiness Accelerator is a direct response to the growing demand for secure enterprise AI adoption, which relies on comprehensive data risk governance, data loss prevention, and risk management as its cornerstones.

    Armor Defense

    Armor Defense

    Data governance supercharges the adoption of leading-edge AI tools by assessing a business’s readiness, crafting an effective data security strategy, and ensuring continuous compliance with evolving governance and security standards. By establishing a stable, production-ready data foundation, enterprises are empowered to leverage tools such as Microsoft Copilot today and be better prepared to adopt future generative AI technologies.

    With this solution, Armor, a Microsoft Security Solutions Partner and member of the Microsoft Intelligent Security Association (MISA), leverages its partnership with Microsoft to accelerate the utilization of Microsoft Purview, ensuring that enterprises gain greater control over their data estates. With enhanced data loss prevention, insider risk detection and management, and adherence to regulatory compliance best practices, this offering gives enterprises the confidence to securely adopt AI and Microsoft Copilot while maximizing their investments in Microsoft technologies.

    Chris Drake, founder and CEO of Armor, said, “Our new service is a strategic response to the data governance challenges in AI adoption. It enables businesses to harness AI tools like Microsoft Copilot without compromising on data security.”

    “As the use of AI models grows globally, concerns about the trustworthiness, security, and quality of this data heightens the risks to enterprises. Integrating data governance into business strategy is essential in managing AI-related risks effectively. There is no room for a trust deficit, as a single security incident can significantly impact consumer trust and opinions,” said Nancy Free, Armor’s Head of Risk.

    Armor’s AI Readiness Accelerator delivers the following key outcomes:

    Understand Your Data: Discover, manage, and govern vast amounts of data in a single unified platform with built-in capabilities that automatically scan, classify, and label data. Armor’s solution leverages data connectors to bring in data from various external sources, ensuring a cohesive data landscape. Knowing your sensitive data allows for better governance and compliance, which is essential to democratizing data responsibly for AI readiness.

    Secure Your Data: Safeguard sensitive data against vulnerabilities, overexposure, and leakage anywhere it lives, effectively managing and reducing overall risk. The deployment of DLP policies helps to safeguard sensitive and business-critical data from exfiltration across applications, services, and devices.

    Manage Your Data Risk: Adopt a comprehensive data protection approach to reduce the risk of data leakage and loss. Armor’s service leverages machine learning to identify potential risks and detect potential regulatory compliance violations. This provides the confidence necessary to deploy AI solutions like Microsoft Copilot securely and responsibly, allowing you to unlock the vast opportunities that AI has to offer.

    This offering reflects Armor’s commitment to facilitating a secure AI journey through data security, harnessing AI to drive enterprise growth through insights and innovation. Armor has established itself as a global leader in the secure adoption of generative AI technologies through its Armor Managed Detection and Response (MDR) service as well as its comprehensive suite of Professional Services.

    ABOUT ARMOR

    Armor, a global cybersecurity leader, provides comprehensive managed detection and response (MDR) and compliant cloud solutions. By combining advanced technology with expert services, Armor protects businesses from cyber threats, mitigates their risk, and ensures regulatory compliance. Dedicated to innovation and excellence, Armor is trusted by thousands of customers worldwide. The company is headquartered in Dallas, Texas, and has offices in the United States, United Kingdom, and Singapore.

    For more information, visit www.armor.com.

    Contact Information

    Armor PR
    Armor Corporate Communications
    press@armor.com
    877 262 3473

    Eloise Garrett
    Director, The Right Agency
    eloise@rightagency.co.uk
    +44 7976048542

    SOURCE: Armor