Category: Cloud & Enterprise

PT Mitra Integrasi Informatika, Beijing Guoshi Technology Winners of Software AG’s 2020 PartnerConnect Partner Award

Software AG, a leader in IoT, integration, API Management and Business Transformation software, formally recognized two of the company’s APAC partners, PT Mitra Integrasi Informatika (Indonesia) and Beijing Guoshi Technology (China), in its 2020 PartnerConnect Partner Awards. The annual awards program recognizes outstanding partners that demonstrate the innovative use of Software AG solutions, embody Software AG PartnerConnect values and excel in their ability to help customers succeed.

“Technology trends like integration, cloud, mobile and big data are continuing to change how partners connect with their customers,” said Jason Johns, General Manager, Global Alliances & Channels, Software AG. “Our annual Partner Awards recognize the Software AG partners that go above and beyond in their support of our mutual customers and that are committed to enabling continued transformation for their customers, as we all work to adapt to evolving trends. We’re proud to call these award winners our partners.”

PT Mitra Integrasi Informatika, the largest System Integration company in Indonesia, has been recognized as the APJ Partner of the Year for securing 6 new projects across Indonesia in 2020, putting the new age corporate customers front and centre. To date, PT Mitra Integrasi Informatika has around 150 webMethods developers, some of whom are certified developers.

“Software AG and PT Mitra Integrasi Informatika take pride in understanding different industry dynamics to deliver disruptive solutions that align with new-age Enterprise & Corporate requirements. Combining Software AG’s technology integration capabilities and our collective client experience expertise, we are opening the door to new innovations while also accelerating the pace and impact of digital transformation across industries. This recognition from Software AG is a testament to the continued relevance of these solutions for organizations in Indonesia, and we look forward to furthering collaboration in the year ahead,” said Sjafril Effendi, President Director, PT Mitra Integrasi Informatika.

Recognized as the APJ Fastest Growing Partner of the Year, Beijing Guoshi Technology has been instrumental in expanding Software AG’s partner network, providing organizations in specialized industries such as Aerospace and Military with Software AG ARIS solutions. The Software AG ARIS reseller played an instrumental role in bringing onboard a total of 18 new partners across China in 2020.

“Technology will serve as an enabler for business growth as economies in Asia Pacific accelerate recovery efforts in 2021. With digital disruption sweeping across the region, we are honored to partner with Software AG to deliver exceptional innovative solutions that support intelligent enterprises in the new normal. The award from Software AG will spur us on to greater heights in the coming year, reaffirming our continued commitment to the region’s digital-first organizations,” said Liu Xipeng, General Manager, Beijing Guoshi Technology.

To date, Software AG’s PartnerConnect partner program has allowed over 93 partners in Asia to spark innovative digital transformation initiatives and optimize their clients’ business operations through Software AG’s marketing-leading technology.

According to the Asian Development Bank, digital transformation can boost global output, trade and commerce, and employment. In Asia Pacific, the use of digital technologies can translate to the creation of 65 million new jobs on average yearly from 2021 to 2025. Digital technology adoption can also bring about an increase in regional trade by $1 trillion yearly over the next five years.

For more information about Software AG’s PartnerConnect partner program, please visit https://www.softwareag.com/en_corporate/resources/partners.html. To enroll in Software AG PartnerConnect, simply complete the application at softwareag.com/partners.

About Beijing Guoshi Technology

Established in Zhongguancun High Tech Park, Beijing Guoshi Technology Co., Ltd. is a professional enterprise project management solution provider in China, focusing on enterprise project management software product provision, management consulting and it system implementation and service. For more information, please visit http://www.ctsyun.com

About PT Mitra Integrasi Informatika

PT Mitra Integrasi Informatika (MII) was founded on 1 March 1996 as a subsidiary of the publicly listed PT Metrodata Electronics, Tbk (IDX: MTDL). Widely recognized for its consistency as Digital Solution Provider to both Enterprise and Corporate segments, MII’s service offerings range focus on Cloud Services; Business Application; Digital Business Platform; Big Data & Analytics; Security; Hybrid IT Infrastructure; Consulting & Advisory Services; and Managed Services. Based on industry best practices and ISO 9001:2015 and ISO/IEC 27001:2013 certified to give highest quality of service to customers, it has also built strategic alliances with a number of national, regional and global technology partners with Digital Transformation visions to strengthen its offerings. For more information, please visit www.mii.co.id

About Software AG

Software AG reimagines integration, sparks business transformation and enables fast innovation on the Internet of Things so you can pioneer differentiating business models. We give you the freedom to connect and integrate any technology – from app to edge. We help you free data from silos so it’s shareable, usable and powerful – enabling you to make the best decisions and unlock entirely new possibilities for growth. For more information, visit www.softwareag.com

Software AG Media Contact
Jane Chan
E: Jane.Chan@softwareag.com
T: +65-9150-3794

PRecious Communications for Software AG
E: softwareag@preciouscomms.com
T: +65-6303-0567

DOU+Traffic Carnival Goes Online, Joy Spreader Utilizes Data Algorithm to achieve “Precise Promotion” of 618 Festival

The 618 Mid-year Shopping Festival has entered the sprint stage.

This year, DouYin, the short video e-commerce platform, takes the first initiatives to influence and participate the festival. Its DOU+ has officially launched the “618 Traffic Carnival” campaign, with three major targeted scenarios, namely promoting traffic for stores, increasing traffic with “small windmills”, and promoting preferential products, assisting entrepreneurs in approaching target users “precisely”, so as to seize strategic node traffic and generate additional sales.

It is reported that the Traffic Carnival of DOU+ will provide traffic promotion services for businesses, which in turn will provide a broader market for marketing service providers on DouYin ecosystem chain. DOU+ helps merchants expand their compatible traffic pools. In order to take full advantages of DOU+ and achieve final profit realization, sophisticated and powerful algorithm should play the most significant role to achieve the purpose of precise matching, so that the tremendous traffic of 618 can be converted into precise and tangible profits.

Under the scenario of “product recommendation” of the e-commerce, in order to apply DOU+ to “product recommendation” videos, “precise” setting is required by merchants to approach targeted audience to promote their merchandises. In this way, directional promotion of traffic from short videos to Taobao/Tmall/JD stores can be optimized and improved, boosting the efficiency in converting best-selling items and increasing merchandises’ traffic. Under the scenario of live streaming e-commerce, merchants require “precise” traffic directing through real-time interaction in order to stimulate and arouse users’ consumption interests to promote conversion. Under the scenario of store exploration on DouYin, with the help of DOU+’s “preferential products promotion” to reach targeted customers, local merchants “precisely” position local customers, in order to improve stores’ effective rate of reaching users in the same cities through the traffic of 618.

Observers mentioned that the e-commerce shopping festival is shifting towards the “precise” operation, representing the inevitable trend of e-commerce development in the era of data algorithms. It also provides mutual benefits for various parties, such as MarTech service providers with data algorithm capabilities, among which Joy Spreader is an absolute leader. Combination of high-quality traffic of DOU+ and precise algorithm of the service providers can support businesses effectively to match with the consumers’ demands and reach more precise target groups to making full use of the traffic, while assisting product distribution of entrepreneurs and precise monetization of content publishers.

According to the data, Joy Spreader is one of the first MarTech companies to obtain sufficient advantages by taking early initiatives in the video e-commerce segment in China. Since January 2019, Joy Spreader became one of the first service providers on DouYin ecosystem with the utilization of data algorithm and interest recommendation technology to promote video content monetization business. By the end of the Q1 2021, Joy Spreader has access to more than 639,000 realizable access points on its new media database, including large proportion of DouYin accounts.

Experts predicts that given the exponential growth of short video e-commerce, DouYin, as the most influential platform, entering the fierce competition of 618, will certainly bring a new “precise” vitality to 618 with its interest recommendation technology and unique characteristics. Joy Spreader, one of the major powers forces in the ecosystem of short video e-commerce, the sophisticated algorithm capability as its core competitiveness will be further demonstrated through the 618 promotion, becoming a strong momentum and key driver for continuous development of the ecosystem of short video e-commerce.

Thailand’s CP Group Selects Anacle’s Simplicity Commercial Real Estate Solution for Lotus’s

Anacle Systems Limited (“Anacle“) has been selected by Thailand’s Charoen Pokphand Group (“CP Group”) after a rigorous vendor selection process to implement Simplicity® Commercial Real Estate Management (CommREM) solution for the Lotus’s subsidiary.

Lotus’s currently operates the largest retail chain in Thailand, with more than 2,000 stores and 46,000 tenants. Lotus’s will leverage the sophisticated Simplicity® software to streamline its operations and fully automate the financial, tenancy, customer relationship and utilities management processes.

“Asset managers are constantly pressured to deliver yield in this rapidly evolving market but many lack data or capabilities to perform analytics. Simplicity® is the most comprehensive solution designed to address the pressing need for end-to-end streamlined systems and big data analytics. Anacle is honored to be selected by Lotus’s and we are committed to help the brand achieve its goal in this challenging market,” said Alex Lau, CEO of Anacle Systems Limited.

About Anacle Systems Limited

Anacle is a leading provider of asset and property management software, as well as smart utilities management systems. Headquartered in Singapore with research centers in Pune, India and Hangzhou, China, we are accredited by the Infocomm Media Development Authority (IMDA) under the Accreditation@SGD program which provides an independent and rigorous third-party evaluation of the company’s core capabilities such as product functionality, financial management, and operations. The accreditation affirms the quality, business sustainability and scalability of our products.

For more information about Anacle, please visit https://www.anacle.com.

About Charoen Pokphand (CP) Group and Lotus’s

The CP Group is a privately held Thai conglomerate and one of the world’s largest privately owned companies. It has operations across various industries including agriculture, automotive, real estate, retail, telecommunications, finance, ecommerce and pharmaceutical.

Lotus’s is the leading retail chain operated by the CP Group. Established in 1994, Lotus’s now serves their customers with over 2,000 stores and online channels in Thailand.

For more information about the CP Group, please visit https://www.cpgroupglobal.com.

For more information about Lotus’s, please visit https://www.tescolotus.com/en.

For any media enquiries, please contact:
Jo-anne Sng
joanne.sng@anacle.com
+65 6914 2666

The 10th edition of Big CIO Show virtually convened India’s top CIOs

The 10th edition of Big CIO Show – India gathered major stakeholders of India’s technology ecosystem such as government think-tanks, technology experts and leading technology solution providers, to discuss the critical infrastructure, where digital transformation can help the nation boost economic competitiveness.

The attendees were enlightened by the speakers from governments and enterprises such as Dr Rajendra Kumar – Additional Secretary, MeitY, Government of India; Ripu Bajwa – Director and GM, Data Protection Solutions, Dell Technologies; Golok Kumar Simli – Chief of Technology, Ministry of External Affairs, Government of India; Sudhir Kanvinde – Executive Director – IT, Ministry of Ports Shipping, Government of India; Sanjiv Mehta – Country Manager, AMD; Sridhar S – VP, Managed Services – Cloud, Hosting and Security, Tata Communications Ltd; Veneet Sharma – Regional Sales Director – APAC(IAM), Thales; Rajiv Ramanan – Director – Technology Partnerships, Freshworks Inc.; Harish Sekar – Senior Technical Evangelist, Manage Engine, a division of Zoho Corp; to name a few.

The show covered key topics such as driving businesses to reassess transformation roadmap, understanding the value of customer data platforms, the rise of native clouds, cyber security implications of working remotely, edge computing gaining the edge, emergence of the software-defined enterprise, future of data centres, and more.

Key highlights and takeaways from Big CIO Show – India include:

Sridhar S, VP, Managed Services – Cloud, Hosting and Security Tata Communications Ltd discussed at length on the topic ‘From Technology to Business Innovation with Unified Cloud Experience’. He stated that “It is very clear that cloud is becoming a biggest business improvement machine. The innovations that one can bring about in your business model has made us realize that all these are important as we go ahead into the future because we need to be present everywhere and we need to be present close to the customers.”

In a panel discussion on the topic ‘The Cyber security Implications of Working Remotely’, moderated by Jacxine Fernandez, VP, Cyber Security at Adani Group, the panellists discussed key areas such as ‘Protecting the remote workforce’ major cyber-attack trends of 2020 and alternatives to the current solutions on remote working and much more.

Dell Technologies tech talk on the topic ‘Increase your agility with Multi-Cloud flexibility’ stated that “Business transformation is a pre-requisite for all organizations and is crucial for every kind of business.”

While speaking about ‘Digital Transformation in Government’, Dr Rajendra Kumar, Additional Secretary, Ministry of Electronics and Information Technology, Government of India mentioned that “MeitY has unveiled its vision for 2025, to create USD 1 trillion of economic value using digital technology in India.”

Ranganath Sadasiva, CTO, Hybrid IT at Hewlett Packard Enterprise, while delivering a keynote on ‘Fuelling Edge-to-Cloud Digital Transformation’, mentioned that, “HPE essentially focuses on workloads that prevail in the marketplace today and ensure that it delivers right kind of compute resources for everything as a service.”

A highly engaging keynote addressed by Veneeth Sharma, Regional Sales Director – APAC (IAM), at Thales on ‘Somebody Else’s Mistake: Our Learning’. In his discussion, he mentioned that “There is knowledge in the organization, but not all aspects are covered. A dive is used to formulate an architectural approach where security is designed, and no aspects are left uncovered.”

Rajiv Ramanan, Director, Technology Partnerships at Freshworks Inc. discussed at length on ‘The Greater Good – Building a Digital-Ready Culture’. He stated that, “Because of the change in customers that have come in so rapidly due to the pandemic, DT journey of enterprises has been accelerated by more than 5 years, and for the customers for more than 7-10 years.”

“While pandemic-related challenges have manifested themselves in a variety of ways across industries, businesses survive to emerge from these pandemic effects, CIOs are tasked with driving rapid growth and profits. It is ‘all hands on deck’ for organizations to recover and get back into development mode,” says Mithun Shetty, CEO of Trescon.

The show was hosted on the virtual events platform Vmeets which helped the participants to network and conduct business in an interactive and immersive virtual environment. Participants were also able to engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.

Big CIO Show – India was officially sponsored by – Presenting Sponsor – Dell Technologies and AMD; Powered By Sponsor – TATA Communication; Co-Powered By Sponsor – Hewlett Packard Enterprise and Team Computers; Gold Sponsors: Thales and Technobind, Freshworks and Silver Sponsor – ManageEngine

About Big CIO Show

Big CIO Show is a thought-leadership-driven, business-focused initiative that provides a platform for CIOs who are looking to explore new-age technologies and implementing them in their organizations.

For further details, please contact:
Monith M Shetty
Corporate Communication Executive
marketing@tresconglobal.com

CITIC Telecom CPC won Datacloud Global Awards 2021

“The Innovation Award” recognized our Data Science Professionals’ innovation capability and our revolutionary DataHOUSET(TM) AR Remote Hand Service

CITIC Telecom International CPCLimited (CITIC Telecom CPC), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (HKG:1883), is proud to announce the winning of The Innovation Award at the Datacloud Global Awards 2021.

Judges at Datacloud Global Awards 2021 mentioned that DataHOUSETM AR Remote Hand Service demonstrated exemplary creativity to leverage on a widely used Industry 4.0 Augmented Reality solution. By applying this to the data center industry, DataHOUSETM AR Remote Hand Service instantly resolved the challenges of travel restrictions and lockdowns, to enable remote hand personnel to be wherever in the world that they are needed. Datacloud Global Awards 2021 “The Innovation Award” celebrates outstanding achievements of those across the data centre, cloud and edge sectors, it aims to provide recognition to genuine inspiration, innovation and excellence.

“CITIC Telecom CPC is much honored to receive the Datacloud Global Awards 2021 for our DataHOUSETM AR Remote Hand Service. The award reaffirms our revolutionary and innovative services recognized by customers and the market; it is also a testament to our Data Science Professionals’ innovation capability,” said Mr. Esmond Li, CEO of CITIC Telecom CPC. “As data center evolves from on-premises facilities to edge deployments to cloud, there is an increase in the need for hyper-converged infrastructure and complex equipment. As such, the demand on-field engineers to support such a complex environment become higher. DataHOUSETM AR Remote Hand Service allows field engineers across multiple locations to come together, troubleshoot using live streaming of real-time images and this increases their productivity by more than 50%. We are pleased that this innovation won the recognition from the judges at Datacloud Global Awards.”

In line with our recent ICT-MiiND strategy, CITIC Telecom CPC deploys the latest container technology with advanced algorithms to perform a periodic cycles of data collection, experience learning and correlation, as well as algorithmic analysis and modeling. This will build a foundation for deep machine learning which will continuously drive advancement in Artificial Intelligence capability for diagnoses under the DataHOUSETM AR Remote Hand. “We hope with our ICT-MiiND strategy and development, we will be able to enhance and accelerate our customers’ digital transformation journey, as one of their trusted partners in premier connectivity, cloud services, information security and data centre services,” added Mr. Li.

Other than Datacloud Global Awards 2021, DataHOUSETM AR Remote Hand managed to clinch the “GOLD STEVIE Award” in the 2021 Asia-Pacific Stevie Awards under the Innovation in Technology Development. The nomination further received the highest scoring among the other nominations in the China nation and won the “Grand Stevie Award” in the corresponding nation. “We are delighted that DataHOUSETM AR Remote Hand managed to win the recognition from industry practitioners in the global community,” concluded Mr. Li.

About the awards
Organized by BroadGroup, the information media technology and professional services company, Datacloud Global Awards recognise the team, products, innovations, initiatives and projects that demonstrate data centre, Edge, cloud innovation and service excellence. Judged by a panel of 26 industry experts, the Awards offer a chance to acknowledge the industry’s successes across 15 separate categories.

For more information about CITIC Telecom CPC’s awards and recognition, visit https://www.citictel-cpc.com/EN/HK/Pages/about-us-accreditation

About CITIC Telecom CPC
We are CITIC Telecom International CPC Limited (CITIC Telecom CPC), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (HKG: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

With the motto “Innovation Never Stops”, we leverage innovative technologies, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into business value for our customers. As enterprise digital transformation partner, we strive to help our customers achieving industry-leading position, high agility and cost-efficiency through digitalization.

Bringing with our Global-Local capabilities, we are committed to providing our customers with one-stop-shop ICT solutions with superior quality. Having a worldwide footprint across 160 countries, including Asia, Europe and America, Africa, the Middle East, and Central Asia, our global network resources connect over 160 points of presence (POPs), 18 Cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers (SOCs). As one of the first managed service providers in Hong Kong to achieve multiple ICT-related certifications, including ISO 9001, 14001, 20000, 27001, and 27017, we have been offering professional local services, superior delivery capabilities as well as exceptional customer experience and best practices through our global presence and extensive industry know-how, becoming a leading integrated intelligent ICT service provider to enterprise customers.

For more information please visit www.citictel-cpc.com

Media Contact:
June Tay
CITIC Telecom International CPC Limited
(65) 6692 8357
Email: june.tay@citictel-cpc.com

World Cyber Security Summit Opens the Door for Africa’s Roadmap to Boost its Prospects for Cyber Solutions

Africa played host to a content-rich virtual conference on Monday. Hosted by Trescon, World Cyber Security Summit featured leading speakers from organisations such as Federal Democratic Republic of Ethiopia Ministry of Innovation and Technology, Ministry of ICT, Innovation and Youth Affairs, Council for Scientific and Industrial Research (CSIR), iAfrikan Media, Darktrace, Nanjgel Solutions and Accops among others to discuss Africa’s cyber security prospects.

“Shifting online has raised the possibility of opening business-critical data to internal and external risks; making data protection on employee endpoint devices more relevant. Hence cyber security leaders play an important role in today’s business. They are going beyond home markets, thinking digital-first, and leveraging technology to solve problems at scale for industries around the world,” stated Mithun Shetty, CEO, Trescon. He further added, “Virtual events are an excellent opportunity for everyone in the industry to come together and do business during these difficult times.”

Highlights and key takeaways from World Cyber Security Summit:

Dr. Ahmedin M Ahmed (Ph.D.), the State Minister at the Ministry of Innovation and Technology, Ethiopia delivered real-world insights and pragmatic advice to the attendees. He also shed light on the reasons for increasing cyber threats and the importance of infrastructural development in Africa. He focused on developing continual roadmaps using the Agenda 2063 framework and listed various projects and programs underway.

While speaking about the integrated digital revolution, he stated that “Africa is trying to have an integrated digital revolution and it is visible on the agenda 2063. Africa’s development includes digital revolution as one of its strategic pillars.”

A tech talk featuring Mariana Pereira, Director of Email Security Products, Darktrace, spoke about how machines need to understand, respond, detect, and protect the users from the effects of offensive AI and impersonation attacks. She shared actual examples of how attackers get past the legacy security solutions and discussed about the future threats by cyberattacks.

She stated, “There is no doubt in my mind that AI will dramatically shape and continue to change the cyber security landscape for attackers as well as defenders.”

In a panel discussion on the topic “Cyber security framework and strategies for the African Government Authorities” moderated by Tefo Mohapi – CEO, IAfrikan Media, Republic of South Africa, the panellists discussed key topics such as:

– Legal framework and strategies to fight cybercrime in Africa
– Enhancing Oversight of Cybersecurity within African Critical Infrastructure
– Cyber Security for Smart Cities: Advanced technologies for citizens’ safety and much more.
The panellists who joined this discussion were:
– Richard M. Kiarie, Principal ICT Officer/Head, Policy and Research Unit, Ministry of ICT, Innovation and Youth Affairs, Republic of Kenya;
– Themba Mnguni – Deputy Director, IT Audit, Department of Rural Development and Land Reform, Republic of South Africa; and
– Arnold Mangeni – Director Information Security, National Information Technology Authority, Uganda.

The summit also featured a tech talk by Vijender Yadav, CEO, CTO & Co-Founder, Accops where he spoke about “Re-defining Cyber Security with a Compliant Hybrid Workspace”

And, a cross-industry panel discussion on Cyber Security trends and crucial security strategies for sectors and enterprises that included speakers:

– Bassam Touma, Business Development, Shelt Global Ltd;
– Faheem Ali, Chief Risk Officer, Musoni, Kenya;
– Ashish Khanna, Information Security Specialist & Strategic Advisor to the CISO, Dubai Health Authority;
– Alice Namuli Blazevic, Partner – Head of Innovation and Technology, Kantede Advocates;
– Karthik A , Chief Evangelist, ManageEngine;
– Mariana Pereira, Director of Email Security Products, Darktrace; and moderated by
– Fene Oskawe, Director, Group IT-GRC & Strategy, IHS Towers, Nigeria.

Other top speakers who joined the conversation included:

– Confidence Staveley, Cyber Security Evangelist, Top 50 Women in Cyber Security Africa 2020 Finalist; Founder, Cybersafe, Nigeria;
– Muyowa Mutemwa, Cyber Security Operations Manager and Senior Cyber Security Specialist, Council of Scientific and Industrial Research, Republic of South Africa;
– Humphrey Odhiambo, Head of Partnerships & Content, CIO East Africa, Kenya;
– Naresh Kumar, Director – Regional Sales Development, EMT Distribution META;
– Yusein Shen, Partner Account Manager, Progress;
– Stanley Mwangi Chege, Group CIO, Jubilee Insurance, Kenya; and
– Winnie Sergon, Head of ICT and Innovation, Boresha Sacco Society, Kenya; to name a few.

The summit was hosted on the virtual events platform Vmeets which helped the participants to network and conduct business in an interactive and immersive virtual environment. Participants were also able to engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.

The World Cyber Security Summit – Africa was officially sponsored by Platinum Sponsor – Nanjgel Solutions and Accops; Gold Sponsors – emt Distribution FZ-LLC and Progress Software Corporation; Silver Sponsor – ManageEngine and SHELT.

About World Cyber Security Summit

World Cyber Security Summit is a thought-leadership driven, business-focused initiative that provides a platform for CISOs who are looking to explore new-age threats and the technologies/strategies to mitigate them.

For further details about the announcement, please contact:
Karthik A – Marketing Lead
marketing@tresconglobal.com

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

  • In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
  • eCommerce, Media & Entertainment, and Finance see higher (VTA) adoption, and the VTA conversions can go up to as high as 90.8% for the travel industry.
  • Incorporating VTA with click-through attribution (CTA) helps capture true consumer journey and drives downstream benefits, such as 113% faster ad optimization and more stable auction spend.
  • Videos are more engaging than generic creatives, hence marketers should look beyond immediate click behaviour to accurately measure brand engagement.

AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9 Industries (Shopping, Travel, Gaming, Finance, Entertainment, Education, Food & Drink, Lifestyle, and Health & Fitness) with the objective to provide marketers with insights into how right attributions could capture true consumer journey, increase optimization and drive benefits.

The report found that ads and videos are so immersive and engaging that users do not necessarily interact with the ad immediately because they do not want to leave the video experience midway. These users said they expect to engage with brands in a meaningful way as they claimed to be 1.5X more likely to purchase an item. Video exposure is impactful and influences purchase behavior. Incorporating VTA can help allocate credit in line with true consumer behavior.

In a study by Nielsen and Teluna, commissioned by TikTok For Business, consumers on video platforms said they will continue browsing content before moving to external websites or apps, with YouTube users supporting 60% of this statement, 58% on TikTok, 45% on Instagram and 40% on Facebook. This means that marketers should look beyond immediate click behaviour to accurately measure brand engagement.

VTA is an important metric to accurately measure the true user journey, since many users will purchase an item or install an app at a later stage. The report found that all SEA markets have at least VTA windows of 24 to 48 hours with up to 83.8% conversion rate.

“Constantly looking to expand our horizons, we are pleased to announce the all-new inaugural view-through attribution report. Southeast Asia’s flourishing video content landscape is providing advertisers with novel ways to tap into new opportunities when engaging customers in a rapidly evolving ecosystem. We encourage marketers to use the report to utilise key data and insights on how best to maximise their campaign performances and understand the interconnections between determining metrics, behaviours and trends across Southeast Asian mobile app users,” states Ronen Mense, President and Managing Director for APAC, AppsFlyer.

Video ad inventories have become a growing mechanism in Southeast Asia, especially amid Southeast Asia’s flight to digital, accounting for 40% of all programmatic ad spends in the region. From this, short video ads of approximately 10 seconds drive installs or post-install events on platforms such as TikTok, making it a popular choice for advertisers to utilise in their campaigns. The rise of video has turned marketers towards using VTA models to best attribute their marketing efforts, compared to when using non-video inventories. The VTA Report also emphasised that marketers still need to incorporate a call to action to encourage conversion – as Impression-to-Install still remains somewhat low.

The report also found that due to the longer consideration process for “high-involvement” verticals, higher VTA is seen. Amongst all verticals examined, Finance in particular showed that despite fewer video impressions, more conversions were accredited to view-through attribution. High VTA rates were also seen in other verticals such as eCommerce and Media & Entertainment, with the lowest VTA rate seen in Gaming – averaging out at slightly less than a day across all countries. Marketers should therefore consider re-calibrating their attribution models according to their vertical and incorporate VTA as an important metric for conversions, as many users may not convert upon their first view.

Additional highlights from the report:
– Key festivities such as Singles’ Day and New Year and lockdowns play an important role in peaks in clicks in the Food and Drink vertical, driven by VTA in Singapore and Indonesia.
— Health & Fitness apps in particular saw a spike in Southeast Asian markets in October, especially Indonesia, Thailand and Vietnam, mainly as a result of cross-regional awareness campaigns. A similar outcome was seen in December during the transition to the new year with health and fitness, and shopping apps.
– Marketers that are able to measure and optimize a CTA and VTA method have seen success in their campaigns.
— In Southeast Asia, ecommerce, media & entertainment, and finance are the verticals with the highest CTA + VTA and are able to optimize ads by 113% faster with low spend.
— TikTok data shows industries such as Finance, E-commerce and Media and Entertainment recorded at least 22.8% VTA conversions when compared with CTA conversions across Southeast Asia in 2020 and VTA conversions can go up to 90.8%.
– The importance of the VTA model: if the average attribution window for one vertical is one day, an Install registered by a viewer would be accredited as most users in Southeast Asia need access to WiFi to download an app.
– Singapore, being a more developed market, has a longer average attribution window of close to 1.5 days unlike just over a day in Philippines and Thailand as consumers in established economies take a longer time to convert.
– iOS 14.5’s Ad Tracking Transparency feature is still being implemented and will change the app economy and ability to measure campaigns. However, Apple’s SKAdNetwork, an API for measurement of ad campaigns, continues to provide advertisers with a VTA measurement option, while maintaining the privacy of the users. This emphasises that advertisers should still consider VTA as part of iOS14 dedicated campaigns. TikTok has supported SKAN CTA since the rollout of iOS 14.5 in late April 2021. Starting from June 2021, TikTok has also started to support SKAN VTA via an open beta, with more tests to be conducted before an official general release.

The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA). CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad. The app may sometimes be installed a day or two later and helps to outline a typical customer’s journey.

To view the full report, visit: https://www.appsflyer.com/resources/others/vta-insights-southeast-asia/

About AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contact
PRecious Communications for AppsFlyer
appsflyer@preciouscomms.com

NEC and Kagome contribute to the sustainability of farming through enhancing the CropScope agricultural ICT platform

NEC Corporation (TSE: 6701) today announced the enhancement of CropScope, its agricultural ICT platform, which NEC has been operating jointly with Kagome Co, Ltd. since April 2020. New functions to improve farming have been added to the strengthened platform, and stable yields have already been achieved through verification in a variety of environments. As a result, NEC expects to expand the number of new contracts for the platform, and to contribute to the achievement of more sustainable farming by resolving challenging farming issues.

CropScope consists of a service that uses sensors and satellite photographs to visualize the growth status of tomatoes and the condition of soils, as well as a service that provides farming advice using artificial intelligence (AI). The AI capitalizes on a wealth of know-how from experienced cultivators, enabling it to provide guidance on the optimum amount of water, fertilizer and the best time to apply them. This platform enables tomato producers, regardless of skill level, to stabilize their harvests and reduce cultivation costs, while implementing environmentally friendly farming.

In addition, the platform’s accumulation of farming knowledge from experienced workers enables know-how to be passed down, and successful farming production from experienced cultivators to be duplicated, thereby expanding the areas of production and providing support for the training of new farmers. Moreover, the operators and managers of processed tomato facilities can comprehensively understand the growth of tomatoes in both their own soils and the soils of contracted farmers, making it possible to optimize harvesting and improve productivity based on objective data.

Key enhancements to CropScope are as follows:

1. Strengthening the versatility of AI farming advice services
In 2020, NEC and Kagome conducted demonstration tests of CropScope in collaboration with an Australia-based Kagome subsidiary, KAGOME Australia Pty Ltd. Since the cultivation requirements for Australia differed from markets where CropScope had been applied in the past, such as Portugal, the platform gained important knowledge on soils, crop breeds, and irrigation facilities, including simulations on the water content of soils in the underlying irrigation system, recording data from trained cultivators and enhancing analytical methods. This has enabled the platform to deliver the same harvest capacity as trained cultivators in a variety of environments, ranging from the Northern Hemisphere to the Southern Hemisphere.

2. Improve the convenience of applications based on user feedback
Based on the feedback of large-scale users of CropScope worldwide, NEC has improved the usability of applications by including the ability to identify field abnormalities, such as changes in the soil and water content, the ability to determine farming priorities for individual fields, expressing data in a simple manner, and the ability to analyze accumulated data between fields in order to improve farming methods.

Going forward, the two companies aim to accelerate the growth of this business by strengthening proposals for processed tomato manufacturers, particularly in Europe and the Americas, and for tomato production companies.

“We aim to realize environmentally friendly and highly profitable farming in the cultivation of tomatoes for processing globally. Since 2020, we have been expanding the AI farming support tool CropScope, which we jointly developed using NEC’s cutting-edge technologies. This tool was renewed in April 2021 to strengthen our ability to provide solutions. In addition, we will accelerate the resolution of the issues that producers face in the farming field, and aim to realize sustainable farming,” said Kengo Nakata, General Manager, Smart Agri Division, Kagome.

“In its strategic partnership with Kagome, NEC has been expanding digitization in the tomato market. At the same time, NEC has responded to the challenges faced by its production sites by enhancing the versatility of farming advice utilizing AI, which is NEC’s specialty, and strengthening its ‘CropScope’ platform. NEC will continue to develop and provide solutions that contribute to the cultivation of a wide range of crops, helping to overcome social issues, climate change and food safety concerns, while creating sustainable farming experiences,” said Teruyuki Nakajima, Executive Vice President and General Manager, Corporate Business Development Division, NEC Corporation.

About NEC Corporation

NEC Corporation has established itself as a leader in the integration of IT and network technologies while promoting the brand statement of “Orchestrating a brighter world.” NEC enables businesses and communities to adapt to rapid changes taking place in both society and the market as it provides for the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential. For more information, visit NEC at https://www.nec.com.

For more information, visit https://www.nec.com/en/press/202106/global_20210607_01.html.

Joy Spreader Secured Investments from Blackrock and State Street Corp, Performance-based Marketing Leader Obtains Recognitions from Global Institutional Investors

Since Joy Spreader (HKG: 6988) was incorporated into the MSCI China Small Cap Index with effect upon the closure of the market on May 27, 2021, the Company secured investments from Blackrock Inc. and State Street Group respectively, the two most influential global institutional investors.

According to Bloomberg data, Blackrock and State Street hold 2,560,000 shares and 629,000 shares of the Company, representing 0.12% and 0.03% of total shares outstanding, respectively.

Blackrock Inc. is the largest asset management institution worldwide. By the end of Q1 2021, the total asset under management of Blackrock peak at 9.0 trillion USD.

State Street Corporation is one of the largest financial services and investment groups globally. By the end of 2020, State Street Corporation has $38.8 trillion USD of assets under custody and administration, as well as 3.5 trillion USD of assets under management.

Investments made by Blackrock and State Street demonstrate strong evidence that Joy Spreader receives significant recognitions from top-tier global financial institutions, which will further empower the Company to optimize the shareholding structure and to implement the international expansion strategy.

Delega together with Deutsche Bank, Barclays completes POC to Digitalise Signatory Management

Delega is excited to announce the successful completion of a POC together with Deutsche Bank, Barclays and 8 multinational corporations including Salesforce, Siemens and the International Air Transport Association (IATA).

This POC proved that the digital signatory management workflows jointly co-designed by the POC participants and executed using Delega’s technology represented a significant efficiency gain over the current tools and processes available in the market today.

The Delega tool leverages cutting-edge technologies to help organisations manage signatory rights on a fully digital and integrated basis. The challenges that treasurers and their teams face when managing signatory rights across multiple banks are well-known across the industry. Yet in the digital age, managing signatories is essential when it comes to enabling users to interact with banks. The goal has been to transform what is typically a time-consuming process requiring extensive supporting documentation and manual work. It is also further complicated by the fact that different banks have specific sets of rules and procedures.

During the POC, corporate banking clients benefited from higher transparency and a clear view of the supporting documents each participating bank required, and the digitalization of the exchange of the documents therefore enforcing “first time right” approach in the process. This strengthened the use case of a multi-bank solution that enabled corporate participants to follow a single workflow process in compliance with differing regulatory and policy requirements of individual banks. The POC also proved, using the Delega tool, that both banks and their corporate customers had exactly the same view of which signatories held which authority levels in real time, removing the need for extensive interaction and communication that is normally needed by large multinationals during an audit to prove “who can sign for what, with which bank”.

Eliminating inefficient processes is fundamental to the progression of financial services and technologies. It is the driving force behind recent innovations to alleviate the strain organisations are currently experiencing to meet increased and varied demands.

Deutsche Bank, Barclays and Delega are striving to foster and champion further innovation in the banking industry.

About Delega
Digitalising the signatory management process brings value for both banks and corporations. Delega works to generate value for all parties that are involved, aiming to transform how we approach outdated and inefficient ways of working. Using Delega, companies can store and manage a central list of current signatories. This can be shared with chosen banks, ensuring an up-to-date record of signatory information. As per its offering, the Delega team offer a unique and progressive insight across the industry. Combined they offer a deep understanding of corporate banking, treasury, technology, corporate law and project management.

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SOURCE: Delega