Startups Archives - Page 8 of 31

Stableton Partners with Alta to Expand Access to Global High-Growth Pre-IPO Investments

Stableton, a leader in VC direct secondaries and an award-winning growth equity fintech platform, is proud to announce a strategic partnership with Alta, Asia’s leading digital securities exchange for alternative assets.

This collaboration aims to expand investor access to high-growth, late-stage private companies, meeting the surging demand for liquidity and diversification within private markets. With more than 1,300 unicorns redefining the industry landscape, substantial value has emerged over recent years. This wave of rapid growth, alongside the advent of sophisticated data providers and enhanced liquidity for the most valuable unicorns, has set the stage for Stableton to unveil the world’s first strategy of its kind, now accessible via Alta. This pioneering strategy delivers investors unparalleled, cost-effective access to a systematic investment approach focused on the world’s Top 20 unicorns, spanning industries including artificial intelligence, fintech, and aerospace.

“This growth reflects a significant shift in how investors are approaching private market opportunities, seeking more flexible and transparent solutions,” said Wei He, Head of Investments at Stableton. Alta has demonstrated its capabilities with a track record of over US$53 billion in mandated transactions and more than US$700 million successfully raised for private companies and funds, positioning it as a transformative player in the alternative investment landscape.

Stableton’s experience with over 95 transactions, a network of more than 100 sourcing partners, and robust technology- and data-driven investment processes enable access to the leading private technology stocks via portfolios and single investment opportunities. The combination of Stableton’s unique investment strategy and Alta, which features over 35,000 direct investor accounts and partnerships with more than 100 financial institutions, promises to elevate accessibility in private markets.

“Partnering with Stableton represents a significant milestone in our journey to democratize access to the private markets,” said Benjamin Twoon, Co-Founder and Chief Commercial Officer of Alta. “This collaboration introduces a unique investment product akin to an Exchange Traded Fund, offering investors a diversified portfolio and fractional access to a carefully curated group of industry-leading, late-stage private companies. By combining innovation, efficiency, and a data-driven approach, we are advancing our mission to open doors for more investors to participate in this asset class with the same level of rigor, transparency, and diversification as institutional players.”

Andreas Bezner, CEO and Co-Founder of Stableton, remarked: ”Partnering with Alta represents a significant step forward in our mission to provide superior access to growth equity investments. By leveraging Alta’s strong digital platform and Stableton’s expertise in pre-IPO secondaries, we’re not just widening the doors for investment—we’re setting a new standard for accessibility and liquidity in private markets. This is about providing investors, from institutional to individual, with opportunities that were previously out of reach and delivering impactful and flexible solutions.”

The global unicorn market, valued at $4.7 trillion, continues to show strong investment potential.

Alta is committed to tackling the challenge of private market illiquidity with its accessible, efficient, and secure exchange platform. Alta has seen increasing demand this year from investors eager to participate in high impact ventures like, SpaceX, Stripe, xAI and OpenAI. Over the years, Alta raised a total funding of over US$150 million for SpaceX, and recently closed an additional US$15 million for the spacetech firm.

Alta’s technology-powered initiatives are transforming the financial landscape by empowering a diverse array of investors to engage in alternative investments and the firm believes that broadening access to capital markets is crucial for fostering sustainable growth and generating new opportunities for communities globally. In acknowledgment of those efforts, Alta has recently been named as a 2024 Technology Pioneer by the World Economic Forum.

Konstantin Heiermann, COO and Co-Founder of Stableton, shared insights on the operational benefits of the partnership: “This collaboration with Alta not only broadens our geographical reach but also brings a new level of efficiency and scale to our distribution. This partnership marks an important evolution in how investors engage with private markets, making access more seamless, transparent, and aligned with modern expectations.”

This partnership aims to foster a more dynamic investment ecosystem where technology and strategic alliances facilitate the flow of capital into high-potential, late-stage private companies.

Together, Stableton and Alta are committed to bridging the gap between traditional investment barriers and forward-thinking solutions, making pre-IPO investments more attainable and impactful for a broader audience of global investors.

About Stableton

Stableton is a VC direct secondaries specialist investment manager and an award-winning growth equity fintech investment platform (Swiss Fintech Awards 2022 winner) that empowers investors and shapers of tomorrow to achieve their full potential. Stableton’s mission is to provide superior access to growth equity and pre-IPO deals and portfolios, focusing on secondaries. Investors benefit from institutional-quality investments, product innovation, bankable products with low minimums, and improved liquidity.

Stableton was founded in 2018 by Andreas Bezner, CFA, and Konstantin Heiermann, with an international team of over 25 employees across Zurich, Zug, Berlin, and Riga. Our success story includes a CHF 15 million Series A funding round in July 2022 and a FINMA license as a portfolio manager, according to Art. 17 (1) of the Financial Institutions Act (FINIA). Stableton delivers institutional-grade quality with assets over USD 270 million and a track record of over 95 transactions.

About Alta

As the leading licensed digital securities exchange for alternative investments in Asia, we are building critical capital market infrastructure backed by some of the most active securities brokerages and bookrunners on the Singapore Exchange – Phillip Securities, PrimePartners and Nomura Holdings (Japan).

Empowering Private Markets: Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.

Innovative Financial Ecosystem: Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities representing real world assets like whiskies and wines, to include fund management and digital custody.

Visit us on https://alta.exchange/

For media inquiries, please contact:

Stableton
Lyn Melwani
Growth Manager
melwani@stableton.com

Alta
Deeksha Kakkar
Marketing Communications Specialist
deeksha.kakkar@alta.exchange

CleverTap Predicts Key Trends for Customer Engagement in 2025

AI Agents, Customer-Led Interactions And Other Defining Trends Take Center Stage in CleverTap’s 2025 Customer Engagement Trend Predictions

CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.

With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.

1. From Push to Pull: Generative AI-driven Wave of Customer Interactions
With GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.

2. Personalization vs Privacy: Navigating a Balanced Approach
Personalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.

3. Martech’s Evolution from a Fixed Tech Stack to a Living Cartography
The Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of “living cartography” holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences.

4. The Rise of AI Agents
AI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.

5. Customer Retention over Acquisition
The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations.

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI’s promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”

Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Revolutionize Your Business Plan: How Ai is Making Entrepreneurship Easier

In today’s fast-paced business world, writing a comprehensive business plan can feel overwhelming for entrepreneurs. However, with the advancement of Artificial Intelligence (AI), this process is becoming more efficient and accessible. This guide shows how to use AI tools to create a business plan for your idea.

Think of AI as your digital assistant, speeding up the first draft so you have more time to make it better. AI gives you a structure, but your own ideas and understanding of your business makes the plan unique.

Embrace AI in Business Planning – Before you begin, you should know what goes into a business plan: a summary of your business, details about your company and offerings, and information about your market and competitors. You may also consider creating plans for your business sales, management, operations, and finances.

Gather all your business details first. This makes it easier for AI to help you turn them into a plan.

Feeding Information to AI – Start by providing a general overview of your business, including its name, target market, products or services, and financial projections. GoDaddy is sharing a prompt template below that can be used to provide information:

“I’m developing a business plan for my company, [company name], a [industry] startup offering [product/service]. Please accept the information below about my company as a basis for developing a strong business plan.”

Creating Sections with AI Help – Breaking your business plan into sections and using specific prompts for each can streamline the process. AI can generate initial drafts for each part, which you can then review and edit. Here are some prompts to help guide you:

1. Summary and Company Description:
– “As a successful entrepreneur and seasoned strategist, draft an enticing executive summary and company description for [company name] in the [industry] sector.”
2. Products and Services:
– “As an innovative product developer, provide a comprehensive description of [product/service] offered by my company.”
3. Market Analysis:
– “As a market analyst, outline a detailed market analysis for [company name].”
4. Competitive Analysis:
– “Compile a concise competitive analysis for [company name], highlighting the strengths and weaknesses of key competitors.”
5. Marketing and Sales Plan:
– “Create a thorough sales and marketing plan for [company name], including a detailed growth strategy.”
6. Value Proposition:
– “Assume the perspective of a potential customer and identify the unique selling proposition of [company name].”
7. Ownership and Management Plan:
– “Outline the optimal structure, ownership, and management roles for [company name].”
8. Operating Plan:
“Craft an efficient operating plan for [company name], detailing infrastructure and risk management.”
9. Financial Plan:
“Develop a comprehensive financial overview and funding request for [company name], including income statements and sales forecasts.”
10. Extra Information:
This is where you can add any extra details like research or visuals.

Finalizing Your Plan – Once you have drafts for each part, it’s time to make it all fit together nicely. Your business plan should clearly show what your business is about and its path to success.

Getting Feedback from AI – After refining your draft, ask AI to check for any missing parts, mistakes or inconsistencies. This is a good time for AI to help create a summary, mission statement, vision, values, and value proposition to ensure alignment with your business goals.

Make a One-Page Plan – Lastly, create a simple one-page version of your business plan. It should include all the important points and be easy to understand. This step ensures clarity and focus, making it easier to communicate your business strategy to stakeholders. Remember, while AI helps a lot, it does not replace the ingenuity and oversight of human input to help ensure your unique business ideas are being reflected in your plan.

AI can be a helpful tool for creating and growing your business’ digital presence. With GoDaddy Airo, an AI powered experience, you can embrace AI to streamline your business planning and operations, allowing you more time to focus on turning your entrepreneurial dreams into reality.

Find out more how GoDaddy Airo can help your business idea get started online.

About GoDaddy   

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Issued on behalf of GoDaddy.
For more information, contact:
Fekra Communications
info@fekracomms.com

Asian Financial Forum returns as Region’s First Major International Financial Assembly in 2025

– Bringing together scholars, financial officials and business leaders for discussions on the theme ‘Powering the Next Growth Engine’

Themed “Powering the Next Growth Engine”, the 18th Asian Financial Forum 2025 (AFF), will be the region’s first major international financial and business event of the year.
Heavyweight speakers include Prof Justin Lin Yifu, Chief Economist and Senior Vice President of the World Bank (2008-2012); Prof Stuart Russell, Co-Chair of the World Economic Forum’s Council on AI; Dr Kai-Fu Lee, Chairman of Sinovation Ventures; and Joe Tsai, Chairman of the Alibaba Group.
The event brings together scholars, financial officials and business leaders from Mainland China, ASEAN, the Middle East, Europe and the United States to share invaluable insights.

The 18th Asian Financial Forum 2025 (AFF), co-organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 and 14 January (Monday and Tuesday). Themed “Powering the Next Growth Engine”, AFF will be the first major financial and business event in the region in the new year, bringing together more than 100 global policymakers, business leaders, financial experts and investors, entrepreneurs, tech giants and economists to share their views on issues related to political leadership, geopolitical tensions, monetary policy shifts, macroeconomic challenges and more. These industry heavyweights will discuss the latest developments in financial markets and investment opportunities and explore how Hong Kong can leverage its strengths as an international financial centre to seek breakthroughs in a period of change.

Harnessing Hong Kong’s unique advantages to demonstrate financial excellence
Launched in 2007, the AFF has become a flagship financial event for Hong Kong and the broader region, showcasing the city’s status as an international financial centre and its role as a connector in spearheading regional financial activities. Against the backdrop of a constantly shifting global economic landscape, Hong Kong has been leveraging its unique geographical position, professional services and global perspective to continue fostering collaboration and ensuring mutual success between Asia and the world.

Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong, of HSBC, said: “The geopolitical and economic landscape of 2025 is set to be fraught with challenges, underscoring the importance of international collaboration. The Forum adopts the theme ‘Powering the Next Growth Engine’, bringing together influential speakers and thought leaders to share insights, dissect the evolving global landscape and spotlight emerging investment opportunities. Key areas of focus include the growth potential of emerging markets such as Mainland China, ASEAN and the Middle East, as well as advancements in sectors like artificial intelligence, fintech, sustainability, philanthropy and family offices. The Forum continues to provide a premier platform for renowned global investors and fundraisers to collaborate and ignite new engines for growth with its strong international influence and diverse perspectives.”

Impactful sessions spotlight global issues
The Forum will feature a distinguished line-up of speakers, with a two-day programme featuring various panels and workshops, including plenary sessions, policy dialogues, keynote luncheons, breakfast panels and fireside chats, as well as thematic workshops focusing on development and innovation across different industries. It will continue to stage well-received sessions such as Global Economic Outlook, China Opportunities and CIO Insights. Global Economic Outlook will analyse international economic trends and provide insights into business opportunities and wealth accumulation in emerging industries and regions in 2025. China Opportunities will focus on examining the investment outlook in Mainland China under the acceleration of technological innovation and its impact on global businesses. CIO Insights will explore new opportunities for cross-regional cooperation from macroeconomic and asset allocation perspectives, offering participants insights and strategies that can help realise long-term growth.

Financial pioneers share insights on future economy
One of the keynote speakers at AFF will be Prof Justin Lin Yifu, a globally renowned economist and Chief Economist and Senior Vice President of the World Bank (2008-2012). Prof Lin will deliver an in-depth analysis of the shifting global economic landscape and the impact on Mainland China and international markets, exploring strategies for achieving stable growth and driving rapid economic development amid a complex international environment.

The Forum will also bring together scholars, financial officials and business leaders from the mainland, ASEAN, the Middle East, Europe and the United States to shed light on a range of key topics, including macroeconomics, China opportunities, investment prospects, artificial intelligence (AI) and fintech as well as sustainability.

As the world’s second largest economy, the mainland’s economic and industrial development plays a significant role in driving global economic growth. Heavyweight speakers include Dr Fred Hu, Founder and Chairman of Primavera Capital Group; Jin Liqun, President and Chair of Asian Infrastructure Investment Bank; Li Yimei, Chief Executive Officer of China Asset Management, and Joe Tsai, Chairman of Alibaba Group, will take the stage at AFF to share their views.

Emerging markets such as the Association of Southeast Asian Nations (ASEAN) and the Middle East will also be spotlighted. Speakers from ASEAN will include Satvinder Singh, Deputy Secretary-General for ASEAN Economic Community of ASEAN while a new session will highlight the opportunities in financial cooperation and investment between the Middle East and Hong Kong, featuring speakers from the two places.

A stellar line-up of speakers and company representatives from Europe and the US will offer new impetus at various panel discussions. Featured speakers include Edward Dolman, Executive Chairman and Chief Executive Officer of Phillips Auctioneers; J Christopher Donahue, President & Chief Executive Officer of Federated Hermes, Inc; Antoine Gosset-Grainville, Chairman of the Board of Directors of AXA; Dr Hou Yang, Chairman and Chief Executive Officer, Greater China Region and Global Senior Vice President of Microsoft; Philip Lane, Chief Economist and Member of the Executive Board of the European Central Bank; Vincent Mortier, Group Chief Investment Officer of Amundi; and Dr Olli Rehn, Governor and Chairman of the Board of the Bank of Finland.

AI and fintech are having a profound impact as they become more broadly adopted in the financial services sector. Prof Stuart Russell, Co-chair of the World Economic Forum Council on AI; Dr Kai-Fu Lee, Chairman of Sinovation Ventures and Ken Wong, Executive Vice President of Lenovo and President of Lenovo Solutions & Services Group, will address the latest industry developments and prospects at the AFF. Prof Russell, Distinguished Professor of Computer Science at the University of California, Berkeley and Co-chair of the World Economic Forum’s Council on AI and the OECD’s Expert Group on AI Futures, will explore the prospects of AI becoming a new engine for global economic growth.

Sustainable development is another key topic at the AFF. In different sessions of the Forum, Sue Lloyd, Vice Chair of the International Sustainability Standards Board (ISSB); Martin Neubert, Partner and Group Chief Investment Officer of Copenhagen Infrastructure Partners, and Jiadi Yu, Chief Investment Officer of International Finance Corporation (IFC), will share views on how the adoption of the ISSB will contribute to market confidence in Hong Kong’s capital markets.

Diverse exhibition zones create opportunities, innovative technologies drive growth
The Fintech Showcase, InnoVenture Salon, FintechHK Start-up Salon and Global Investment Zone will be assembled at the AFF to help fintech companies, start-ups and international investment agencies from around the world to connect businesses, showcase the latest technological innovations and promote collaboration.

In addition to offering pitching and startup advisory sessions, the InnoVenture Salon features an exhibition of innovative technologies across various fields such as regtech, deep tech, green tech, health tech and food tech and agri-tech. This capacity-building support will connect entrepreneurs with potential clients, users and investors from different regions and industries, helping businesses refine their strategies, expand operations and thrive in the global market. Additionally, AFF Deal-making, a unique deal-sourcing and matching session, will build on the success of previous years to connect sources of funds and deals from around the world through one-on-one meetings.

AFF – Hong Kong’s major annual financial event
International large-scale events play a strategically important role for Hong Kong. As the first major financial event of the year, the AFF is designed to provide industry professionals with the latest insights and help them explore new opportunities. Early bird registration is now open for participants. The AFF is collaborating with various organisations to provide special travel, dining and shopping discounts and privileges for overseas participants, encouraging them to make the most of their stay and experience the vitality of Hong Kong. More details regarding the content, speaker lineup and media registration arrangements for the AFF will be announced at a press conference on 7 January 2025.

Websites
– Asian Financial Forum: https://www.asianfinancialforum.com/conference/aff/en/about-aff
– Programme: https://www.asianfinancialforum.com/conference/aff/en/info-programme
– Speaker list: https://www.asianfinancialforum.com/conference/aff/en/speakers

Members of the media interested in interviewing speakers at the Asian Financial Forum should email ayiu@yuantung.com.hk or lsong@yuantung.com.hk by 8 January 2025.

Photo download: https://bit.ly/3Bz8p9t

Media enquiries

Yuan Tung Financial Relations:
Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hk
Louise Song Tel: (852) 3428 5691 Email: lsong@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Katy Wong Tel: (852) 2584 4524 Email: katy.ky.wong@hktdc.org
Clayton Lauw Tel: (852) 2584 4472 Email: clayton.y.lauw@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

TechGALA 2025 – Aichi’s First International Startup Conference

Join us 4-6 February 2025 to discover Aichi’s international, vibrant startup ecosystem.

TechGALA, Nagoya’s first major startup event, is fast approaching! From February 4-6 2025, TechGALA will open its doors to share Nagoya’s business culture of innovation within a system with the world. Read on for more information about this exciting event!

TechGALA will be based mainly out of Chunichi Hall and Conference Center, but events will be held at several other locations around the Sakae and Tsurumai neighborhoods – including Nagoya Innovator’s Garage and the new STATION Ai campus. Check out the map below for more details:

Almost a hundred speakers will be in attendance, including Professor Emori Seita from Tokyo University’s Institute for Future Initiatives, Futurist Peter Swain, Chief Sustainability Officer at Toyota Motor Corporation Yumi Otsuka, and artist/writer/non-architect/drag queen Vivienne Sato.

In addition to speakers from the business and academic world, representatives from major corporations and financial institutions will be in attendance as sponsors. Toyota Connected Corporation, Mitsubishi UFJ Ltd, Google Cloud, and JR Central are just some of the august names in attendance.

All of our speakers, ambassadors, and representatives from the corporate world bring their own experience and expertise to the unique conditions of Nagoya and the rest of Japan. In the words of Jett Glozier from Sound Diplomacy: “I am excited to be speaking at TechGALA in Nagoya, where I will moderate a panel called ‘Will the cities of the future become utopias or dystopias?’ Drawing on my experience in music, culture, city policy, and urban regeneration with Sound Diplomacy, I look forward to exploring how these elements can shape sustainable and inclusive urban landscapes. I am particularly eager to learn how these ideas might apply to the unique challenges facing Japanese cities.”

But speakers are not the only thing on the cards for TechGALA – we will also be hosting a slew of events over the jam-packed two days. The afternoon of February 5th sees Chunichi Hall hosting the TechGALA Global Startup Showcase pitch contest, where startups duke it out for the one-million yen purse.

Contestants will pitch their early-stage company in English within one of the five themes of Mobility, Sustainable Environment, Materials, Life Sciences, and Advanced Technology. They will be evaluated by our esteemed panel of judges:

Sixteen finalists from around the world have signed up to showcase their vision of a better tomorrow:
1. Phenikaa-X JSC (Vietnam): https://phenikaa-x.com/
2. Autopass Inc (Taiwan): https://www.autopass.xyz/
3. DeviceTotal (Singapore): Portal.DeviceTotal.com
4. Onoma AI (Korea): https://tootoon.ai/en
5. Smartsound Corporation (Korea): https://www.youtube.com/watch?v=p_KiBuCh350
6. Acompany (Japan): https://acompany.tech/service/autoprivacy/datacleanroom
7. Map IV (Japan): https://www.map4.jp/solutions/
8. JOYCLE (Japan): https://joycle.net/#service
9. AC Biode (Japan): https://acbiode.com/plastalyst/
10. Human Life Cord (Japan): https://humanlifecord.com/
11. Baobab, Inc (Japan): https://baobab-trees.com/en
12. Preferred Computational Chemistry (Japan): https://matlantis.com/ja/
13. Choira Musictech (India): https://choira.io/
14. IANUS Simulation (Germany): https://ianus-simulation.de/en/stroemungsraum/
15. FAIRMAT (France): https://www.fairmat.tech/
16. Spornado (Canada): https://spornadosampler.com/about-us/about-us-spornado-system/

Don’t have a full pitch but still want to get involved? One of the most exciting events we have planned is a speed-dating style business matching with open innovation partners. 16 corporate partners will be present all day, available for short introductory meetings with attendees. Whether you’re pitching your business plan, seeking funding for your SME, or seeking mentorship, this is the perfect opportunity. This event is only available for Business Pass holders; but if you want to have a more thorough meeting, the TechGALA Executive Pass ticket includes a concierge service to set that up – among many other benefits!

The Executive Pass is under the same early-bird discount as all our other tickets; 20% off until the 4th of January. Be sure to follow the link below to our website to purchase your tickets so you don’t miss out!

Contact Information
Tech GALA Media
Media Relations
en-contact@techgala.jp
03-6407-9982

Related Images

SOURCE: TechGALA

SRKay Consulting Group: Establishing a Global Capability Center in India

SRKay Consulting Group announces the release of its highly anticipated whitepaper, “Strategic Insights for Establishing a GCC in India: A C-Suite Perspective.” This comprehensive report provides global corporations with actionable strategies to harness India’s unparalleled advantages, including cost efficiency, an innovation-driven workforce, and a supportive regulatory ecosystem.

With over 1,700 GCCs employing 1.66 million professionals, India is a global hub for innovation and operational excellence. The whitepaper explores the factors behind India’s rapid growth as the premier destination for GCCs, offering businesses a roadmap to long-term success.

Key Highlights from the Whitepaper

1. Strategic Advantages:
– Up to 70% savings on IT talent acquisition costs compared to developed markets.
– Regulatory frameworks like 100% FDI and simplified compliance make India an ideal investment choice.
2. Technological Innovation:
– Investments in AI, machine learning, and RPA are driving India’s GCCs toward global leadership in digital transformation.
– Adoption of emerging technologies like Digital Twins and generative AI is reshaping industries.
3. Diverse GCC Models:
– Captive, vendor-managed, and co-sourced models allow businesses to align GCCs with their unique operational goals.
4. Case Studies:
– Walmart: Leveraging AI in Bengaluru for enhanced supply chain management and customer experience.
– AWS: Driving India’s digital transformation through multi-billion-dollar investments in Hyderabad.
– Goldman Sachs: Balancing financial innovation with community development initiatives.
5. Future Trends:
– By 2030, India’s GCC workforce is projected to grow to 4.5 million, underlining its importance as a global business hub.
– Increased focus on R&D, innovation, and sector diversification to drive sustained growth.

Expert Insights

“India’s GCC ecosystem has evolved from a cost-driven model to a value-centric hub for global innovation and transformation. Our whitepaper offers a step-by-step guide for organizations seeking to establish, scale, and innovate in India.” — Karunjit Kumar Dhir, CEO, SRKay Consulting Group

Why Download the Whitepaper

– Discover the top strategic locations in India for GCCs, including Bengaluru, Hyderabad, and Pune.
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Download the Whitepaper and take the first step toward building a GCC that drives innovation and operational excellence.

About SRKay Consulting Group

Operating across eight countries, SRKay Consulting Group specializes in establishing efficient GCCs and offshore entities. With a focus on innovation, regulatory expertise, and operational precision, SRKay empowers businesses to unlock global opportunities and achieve sustainable growth.

Contact Information:
Komaldeep Kaur
Email: Komal@mianext.com
Explore More: www.srkay.com

Business of IP Asia Forum and Entrepreneur Day Unlock IP and Innovation Potential

The two events promote Hong Kong’s position as a leading regional IP trading centre and an international innovation and technology hub

– BIP Asia Forum welcomed over 3,000 participants
– E-Day attracted around 11,800 visits, facilitated over 230 business matching meetings and created business opportunities for participants
– IP financing as a growth engine should not be overlooked according to an IP valuation expert at BIP Asia Forum. IP valuers are subjected to professional scrutiny and need to do an inordinate amount of background research in order to put the information into a sensible IP context
– Connecting start-ups from across the globe, E-Day reflects Hong Kong’s growing role as a global innovation hub. Over the years, Hong Kong has introduced significant policies to support innovation and technology, especially with more proactive measures to drive university research translation and industry-academia collaboration

The two-day Business of IP Asia Forum (BIP Asia Forum), jointly organised by the Hong Kong Special Administrative Region Government (HKSAR Government) and Hong Kong Trade Development Council (HKTDC), and held concurrently with Entrepreneur Day (E-Day), hosted by the HKTDC, concluded successfully on Friday 6 December. The two events brought together more than 160 intellectual property (IP) experts and business leaders from around the world to explore the potential of IP, promote business innovation and growth, and drive high-quality economic development. Taking place on 5 and 6 December, BIP Asia Forum and E-Day reinforced Hong Kong’s position as a leading regional IP trading centre and an international innovation and technology hub.

The two events featured a mix of forums, exhibitions, competitions, workshops, and business matching meetings. More than 400 exhibitors from various sectors, including IP and innovation and technology, participated in the two events to capture business opportunities and gain insights into the latest IP and innovation trends.

This year, BIP Asia Forum welcomed over 3,000 participants, while E-Day attracted around 11,800 visits and facilitated over 230 business matching meetings, creating business opportunities and fostering expansion for participants.

This year’s BIP Asia Forum, themed “Reimagining IP for Impact and Growth”, featured a Policy Dialogue on the opening day, where international IP experts and representatives from multinational organisations shared insights on the flourishing and newest developments in the IP world.

Cultural and creative IP unleashes huge potential
The HKSAR’s 2024 Policy Address emphasised strengthening Hong Kong’s position as an IP trading centre, promoting cross-sectoral exchange, and encouraging more local and international cultural and creative products to be registered on the Asia IP Exchange Portal. The HKSAR Government also recently published the Blueprint for Arts and Culture and Creative Industries Development, highlighting the significant potential of cultural and creative IP.

The HKTDC continues to be active in promoting cultural and creative IP resources from Hong Kong and overseas to facilitate industry exchange and collaboration. In addition to the annual BIP Asia Forum, the HKTDC leverages physical trading platforms such as the Hong Kong International Licensing Show and the Hong Kong International Film & TV Market to actively promote the development and trading of cultural and creative products, inviting various IP experts to share practical case studies and opportunities.

Cultural and creative industries encompass various sectors, including film and television entertainment and music and arts. Jake Hwang, Chief Manager, Story IP Business at Kakao Entertainment Corp, renowned for his experience with popular web novels and comics IP projects such as What’s Wrong with Secretary Kim, Business Proposal, and Run On, shared insights on IP related to popular Korean dramas, webcomics, and web novels at the forum. He said: “In terms of creating original IPs and where we invest our money, we don’t see things in short-term income. We are trying to see things on a more long-term basis, because we don’t know which IPs will be successful. But we keep trying to produce new IPs every day. We also try to meet with global partners as much as possible. It could be physical productions, over-the-top platforms, or independent producers, just to open potential and discuss freely.”

In today’s competitive business landscape, leveraging IP has become essential for driving innovation, building brand value, and creating new revenue streams. Many international brand leaders agree that IP plays a crucial role in developing strategies for sustainable growth and expanding into new areas. Dr Na Wei, Senior Director of IP Licensing at Xiaomi, believes in the importance of collaboration between different IP owners. “One smartphone may contain more than 200,000 patents. It’s not something that one company can do on its own, so that’s why collaboration is very necessary. We need to work with many other patent owners on acquiring or securing their licenses, and we also license our own patents to them. It’s in that way that these kind of high-density patent products can be made possible.

Among the various areas of IP, one area with growth potential is IP financing, where businesses can use their intangible assets as collateral to secure funding without diluting equity. This means that an IP portfolio facilitates access to capital but also enhances a company’s valuation significantly. Martin Brassell, Co-founder and CEO at Inngot Limited said: “As valuers, we have to exercise our professional judgement, subject the inputs that we’re given to professional scrutiny, and do an inordinate amount of background research in order to put the information we’re being given into a sensible, commercial, and, if necessary, IP landscape context. That’s really where the hard yards are.”

This year’s Innovation & IP Market, themed “Smart City Innovation”, showcased over 20 innovative projects in areas such as smart city technology, digital business, smart living, artificial intelligence (AI) and robotics, and transportation. Xu Song, Deputy Director, Science & Technology Innovation Division of the Authority of Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone of Shenzhen said: “The Business of IP Asia Forum provided an excellent platform for exploring business opportunities and networking. The Authority of Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone of Shenzhen gathered enterprises and institutions in the field of intellectual property and joined the forum. They received enquiries from over 40 renowned IP organisation and technology companies from various countries and regions regarding policies and measures for establishing operations in Qianhai. This helps enterprises in both ‘going global’ and ‘attracting foreign investment’.”

E-Day promotes exchange and uncovers new opportunities
The HKTDC E-Day also concluded on Friday. Themed “Where Start-up Dreams Take Flight”, this year’s E-Day showcased over 340 start-ups, invention projects, and support services from 13 countries and regions, and invited more than 60 industry leaders to participate in business matching meetings and networking events.

Hong Kong start-up Lacess Limited participated in E-Day for the first-time, showcasing sustainable footwear made from upcycled farm waste, factory waste, recycled plastic, and other innovative materials. Natalie Chow, CEO & Co-founder of Lacess Limited said: “As a start-up, we know the power of making connections to drive growth. Entrepreneur Day was an incredible opportunity to meet like-minded innovators, exchange ideas, and explore collaborations that could help us expand into new markets. It’s been inspiring to see how global businesses can come together to create meaningful change.

The Thailand pavilion, organised by the Department of International Trade Promotion under the Ministry of Commerce of Thailand, participated in E-Day for the first time, showcasing 10 key start-ups from Thailand. Pannakarn Jiamsuchon, Thai Trade Commissioner & Consul (Commercial) said: “HKTDC’s E-Day provided a perfect platform for Thailand to shine. Our participation at E-day not only promoted the Thai start-up sector but also drew global investors into the market, creating a win-win situation for the international business community.”

The Australian pavilion, led by Investment New South Wales (NSW), took part in E-Day for the second consecutive year, and showcased nine start-ups specialising in health tech, green tech, smart city solutions and other related technologies. A representative from the Australian pavilion said they wanted to take advantage of E-Day to introduce New South Wales’ start-ups to overseas markets.

Start-up Express International leads top start-ups to explore Greater Bay Area opportunities
Now in its third edition, Start-up Express International continues to support global start-ups in establishing a presence in Hong Kong and expanding into regional markets. The programme is supported by global partners worldwide, and 10 winning global start-ups were selected last month. The winning start-ups attended the “Start-up Express International – Meet the Global Winners” session during E-Day to share their entrepreneurial experiences and network with each other.

Jimmy Ng, Investment Director at Gobi Partners, said: “It’s amazing to see Start-up Express International connecting top start-ups from across the globe further reflecting Hong Kong’s growing role as a global innovation hub. Over the years, Hong Kong has introduced significant policies to support innovation and technology, especially with more proactive measures to drive university research translation and industry-academia collaboration. These efforts, combined with initiatives to boost start-up funding and private investment, are creating a strong ecosystem that empowers entrepreneurs to turn their ideas into impactful businesses.”

[Replay of BIP Asia Forum event, including highlights of the exhibition and forums, will be available from 7 December 2024 to 6 January 2025. Replay of E-Day event will be uploaded after 7 January 2025.]

BIP Asia Forum website: https://bipasia.hktdc.com/en/
E-Day website: https://eday.hktdc.com/en
Start-up Express International website: https://portal.hktdc.com/startupexpress/en/s/start-up-express-international

Photo Download: https://bit.ly/3ZDjnnz

Media enquiries
For enquiries, please contact:
Burson:

Wing Chan	Tel: (852) 9518 4326	Email: wing.chan@hillandknowlton.com
Rachel Zhu	Tel: (852) 6816 5846	Email: rachel.zhu@hillandknowlton.com

HKTDC’s Communication & Public Affairs Department:

Katy Wong	Tel: (852) 2584 4524	Email: katy.ky.wong@hktdc.org
Jane Cheung	Tel: (852) 2584 4137	Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com/en

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong ’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions , conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.

HKTDC and Hang Seng Bank’s InnoClub Recognises and Supports Outstanding GBA Start-ups

Promoting Innovation in GreenTech, Smart Catering, and Digital Marketing

InnoClub, a platform co-created by the Hong Kong Trade Development Council (HKTDC) and Hang Seng Bank supporting start-ups and SMEs in Hong Kong and the wider Guangdong-Hong Kong-Macao Greater Bay Area (GBA), today announced the winners of its second annual InnoClub Awards.

Green technology company Zence Object Technology, smart catering solutions provider Wada FoodTech, and digital marketing firm GoGoChart have been recognised for their ground-breaking achievements in sustainability, digital transformation of traditional industries, and innovative marketing strategies, respectively, with the awards given yesterday on the first day of HKTDC’s Entrepreneur Day 2024.

Established in 2021, InnoClub has supported more than 1,400 start-ups and SMEs in Hong Kong and the GBA with their digital transformation and competitiveness, while promoting Hong Kong’s entrepreneurial spirit and innovation and technology (I&T) development. Aside from business matching, InnoClub organises gatherings, seminars and GBA delegations to facilitate the exchange of ideas and collaboration among its members. Coinciding with the platform’s third anniversary, the Awards recognise the achievements of InnoClub members.

Stephen Liang, Assistant Executive Director of HKTDC, said: “I am pleased to see InnoClub membership continuing to grow to some 1,400 corporate members in just three years. Like any good association, the more members InnoClub has, the more value it can provide by bringing together like-minded entrepreneurs to share insights and experiences on the common challenges and opportunities they face. We will continue to organise gatherings, such as our Solution Days and GBA missions, to help SMEs and start-ups grow and prosper.”

Alex Wong, Managing Director, Head of Business Banking of Hang Seng Bank, said: “Hang Seng Bank with its deep local roots and strong network in the Greater Bay Area, offers market expertise and best-in-class banking services to support start-ups and SMEs. I look forward to continuing our strategic partnership with HKTDC to ensure InnoClub grows from strength to strength, creating more opportunities for everyone.”

Greater Bay Area Innovating the Future
Taking home the InnoClub GBA Innovator Award was start-up Zence Object Technology in recognition of its significant contributions to I&T in the GBA, developing new and innovative products, services or technologies and positively impacting the region.

Founded in 2020, Zence Object Technology tackles agricultural waste and carbon emissions by converting waste into commercially viable and innovative eco-friendly bio-based materials, advancing global sustainability goals. Given the immense volume of global organic waste, enhanced waste processing plays a crucial role in carbon reduction, creating a rapidly expanding market.

In a process that fully utilising used tea leaves, Zence Object Technology transformed this waste organic material into a completely biodegradable tea-based paper, boards, and plastics suitable for consumer product packaging and construction with a focus on the Greater Bay Area due to its substantial market and mature supply chain, primarily serving chain restaurants and hotels. Through continuous innovation, Zence Object Technology has expanded beyond tea waste, achieving mass production in 2023 and completing construction of its own R&D and production facility this year.

Calvin Sio, Founder and CEO of Zence Object Technology, said: “Thanks to InnoClub’s network, we have been able to promote our business and connect with various stakeholders. Through continuous innovation, we are gradually expanding into other industries, providing eco-friendly solutions for a diverse customer base. We hope that with InnoClub’s continued support, we can broaden our reach within the GBA and expand to other regions, meeting global sustainability needs.”

Wada FoodTech is the recipient of the InnoClub Industry Impact Award, which recognises a start-up for its significant contributions to an industry through their innovations, demonstrating leadership, creativity and expertise in their field.

Wada FoodTech provides smart catering solutions and a logistics technology platform that optimises operational management for businesses across the entire supply chain, from central processing and warehousing to end-point retail stores. This digitised approach strengthens food safety controls and boosts efficiency. Focusing on Australia, Hong Kong, and Japan, Wada FoodTech leverages patented Artificial Intelligence of Things (AIoT) cold-chain technology to build a decentralised food service platform, disrupting the traditional restaurant-centric model.

Jason Chen, Founder and CEO of Wada FoodTech, said: “We are grateful for InnoClub’s recognition of our innovative model, which we believe will become a new trend in the food and beverage industry. The sector currently faces challenges such as high inflation and low unit prices, necessitating cost structure optimisation. To help businesses navigate these difficulties, we have launched a subscription-based catering service platform that only charges platform fees, empowering businesses to expand. Thanks to InnoClub’s support, we plan to pursue other markets overseas.”

The prestigious InnoClub Rising Star Award recognises an up-and-coming start-up that has shown exceptional promise and the makings of a future leader in their field by demonstrating creativity, leadership and a commitment to innovation.

This was awarded to GoGoChart which specialises in mobile and digital marketing technologies, offering services such as paid advertising and App Store Optimisation (ASO) to enhance app rankings and visibility. Since its founding in 2016, GoGoChart has provided solutions for over 2,000 mobile apps and brands, serving businesses of all sizes across more than 60 countries and regions.

Initially focused on mobile gaming apps, GoGoChart has expanded into brand promotion and building long term partnerships with clients. The company has also developed its own Campaign Management Platform (CMP) and Software as a Service (SaaS) offerings, providing comprehensive mobile marketing solutions that allow clients to self-select services and reduce promotional costs.

Daniel Lo, Founder and CEO of GoGoChart, stated: “Our clients primarily come from four main sectors, namely finance, consumer brands, e-commerce, and gaming. Currently, in addition to actively assisting Hong Kong SMEs with their digital transformation, we intend to leverage the advantages of the GBA to expand globally, connecting with more potential clients through the extensive member and client networks of InnoClub and Hang Seng Bank.”

Photo Download: https://bit.ly/3VsKnDN

Media Enquiries

Hill & Knowlton:

Wing Chan	Tel: (852) 9518 4326	Email: wing.chan@hillandknowlton.com
Rachel Zhu	Tel: (852) 6816 5846	Email: rachel.zhu@hillandknowlton.com

HKTDC’s Communications & Public Affairs Department:

Katy Wong	Tel: (852) 2584 4524	Email: katy.ky.wong@hktdc.org
Jane Cheung	Tel: (852) 2584 4137	Email: jane.mh.cheung@hktdc.org

Media Room: http://mediaroom.hktdc.com/en

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

About Hang Seng Bank
Founded in 1933, Hang Seng has continually innovated to provide best-in-class, customer-centric banking, investment and wealth management services for individuals and businesses. It is widely recognised as the leading domestic bank in Hong Kong, currently serving close to 4 million customers.

Combining its award-winning mobile app and strong digital capabilities with a vast network of 260 service outlets in Hong Kong, Hang Seng offers a seamless omni-channel experience for customers to take care of their banking and financial needs anytime, anywhere.

Its wholly owned subsidiary, Hang Seng Bank (China) Limited, operates a strategic network of outlets in almost 20 major cities in mainland China to serve a growing base of mainland customers locally and those with cross-boundary banking needs. The Bank also operates branches in Macau and Singapore, and a representative office in Taipei.

As a homegrown financial institution, Hang Seng is closely tied to the Hong Kong community. It supports the community with a dedicated programme of social and environmental initiatives focused on future skills for the younger generation, sustainable finance, and financial literacy, addressing climate change and caring for the community.

Hang Seng is a principal member of the HSBC Group, one of the world’s largest banking and financial services organisations. More information on Hang Seng is available at www.hangseng.com.

CleverTap Report: 46% of Product Managers Cite Resource Limitations as Top Barrier to App and Web Experimentation

CleverTap, the all-in-one engagement platform, has released its market research report on “The State of App and Web User Experience Optimization”. The report sheds light on how digital-first brands are leveraging experimentation and personalization on their apps and websites to drive customer engagement and business growth. It also highlights roadblocks faced by marketers and product managers while experimenting with the UI, workflows, and functionality across apps and websites.

For a thorough understanding of the current landscape, this report draws insights from a diverse group of respondents – with data gathered through structured surveys and in-depth interviews – representing organizations with over two million customers across 50+ countries. This includes VPs, CMOs, and product managers ranging from startups to large enterprises across various industries. – Together, they offer valuable insights into how businesses optimize app and web experiences to drive customer engagement and business growth.

While 95% of surveyed product managers and 88% of marketers believe that the right user experience is essential for driving customer engagement and retention — many report significant challenges to effectively experimenting with app and web user experiences. Despite recognizing its importance, they reported difficulties such as limited resources, data gaps, and technical constraints that hinder their ability to innovate and deliver impactful user experiences.

Other notable findings from the report include –

81.9% of product managers rarely experiment with their app and web experiences before making changes to them. The top challenges quoted include lack of resources (46%), inadequate data and analytics (31%), and technical issues (19%)
54% of product managers are unable to support marketers in experimenting with onboarding flows, banner placement, homepage content and other similar app and web experiences.
81% of marketers believe it would make a significant impact if they could independently experiment with multiple variations of web and app experiences within a no-code framework provided by their product management function.

Commenting on the report, Jacob Joseph, Vice President – Data Science, CleverTap said, “With consumer expectations constantly rising, brands need to go beyond perfecting their channel strategies and also focus on enhancing the in-app and web experiences to drive results from their marketing efforts. Since all channels ultimately lead users to the app or website, an unsatisfactory experience there can render all your efforts ineffective and become a missed opportunity. Personalization and experimentation on apps and websites are critical to reducing churn and driving growth, yet resource constraints and data gaps hinder marketers and product managers. We are committed to helping businesses navigate these challenges with CleverTap’s Product Experiences, which offers effortless ways to personalize and experiment with app and web experiences driving stronger engagement and lasting brand loyalty.”

For more information and insights download the report here.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Niyo Doubles Click-Through Rates and Improves Customer Retention with CleverTap

Niyo, India’s leading fintech startup, teamed up with CleverTap, the all-in-one engagement platform, to improve customer experiences through personalized engagement and real-time interactions. Since its founding in 2015, Niyo has been revolutionizing financial services in India, particularly with its international travel cards and app-based financial services, catering to the evolving needs of its users.

In its almost decade-long journey, Niyo recognized the challenges that modern Indian travellers face at every touchpoint while venturing abroad. It sought a feature-rich user engagement platform that would effectively deliver the right solutions to its customers and found the ideal partner in CleverTap. By leveraging CleverTap’s advanced automation tools, Niyo enhanced its onboarding processes, while ensuring compliance with regulations, and streamlining customer experiences. This collaboration empowered Niyo to reduce drop-offs during the customer journey, automate personalized messages, and re-engage dormant users.

By deploying CleverTap’s integrated platform, Niyo achieved:

・2x increase in click through rates, leveraging Clever.AI for emotionally intelligent content.
・40% optimized conversion rate through pinpoint targeting, ensuring personalized and relevant communication at every step.
・12% re-engagement of dormant users through targeted campaigns, highlighting Niyo’s success in winning back inactive customers.

Sushanth Ravikumar, SVP – Head of Marketing, Niyo, said – “At Niyo, delivering a seamless and personalized experience for our customers is a top priority. CleverTap has been instrumental in elevating this experience. Its robust automation and communication tools have streamlined our onboarding process while maintaining compliance in the highly regulated sector. What started as a tool to streamline everyday operations has become a key force in helping us preserve customer trust, even during challenging times. Its ability to adapt to real-time shifts in customer engagement offers us a definitive edge in an ever-changing dynamic, solidifying our long-term confidence in the platform.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said – “We are excited to collaborate with Niyo as they continue to innovate in the travel fintech space. Through our partnership, we’ve been able to enhance Niyo’s customer engagement by focusing on delivering personalized and timely experiences. This has not only streamlined their processes but also improved customer satisfaction, particularly in key areas like onboarding and transaction management. We look forward to supporting Niyo as they scale and evolve their offerings in this dynamic market.”

About Niyo
Niyo is India’s leading banking fintech that has revolutionized “travel banking” for Indians. The company was co-founded by banking veteran Vinay Bagri (currently, CEO) and technology veteran Virender Bisht (currently, CTO) in 2015. Niyo offers zero forex debit and credit cards, which provides the best banking experience and value for international travellers. This unique solution was invented by Niyo in 2015 and has helped over 2 million Indians by saving more up to 5% on their international transactions with Zero Forex offering. In this last Series-C round in 2022, Niyo raised $130 million, which was led by global VC and PE firms, Accel, Lightrock, and Multiples. Its other investors include Prime Venture Partners, Horizons Ventures, Tencent, JS Capital, Social Capital, and Beams Fintech Fund. Niyo operates out of a corporate office in Bengaluru and has a sales presence in more than 20 states and union territories.

Visit: GoNiyo.com

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco, to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit CleverTap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications and CSR, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co