MODONG Coffee, a leading global health and wellness brand, is proud to announce its sponsorship of G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP, taking place on July 11 (Fri.) and July 13 (Sun.) at the Taipei Arena. As the Official Sponsor, MODONG Coffee brings an innovative fusion of “Music × MODONG Energy” to create an immersive audiovisual experience for fans. This collaboration marks a strategic milestone in MODONG Coffee’s youth-centric expansion, advancing its “IP + Scenarios + New Retail” ecosystem.
As one of Asia’s most influential music IPs, G-DRAGON’s upcoming tour, themed “Übermensch”, symbolizes his groundbreaking interpretation of art and self-expression. As an Official Sponsor, MODONG Coffee joins forces with Samsung, ADATA Technology, and other brands to deliver an immersive experience, seamlessly blending stunning visuals with exceptional music for the audience.
As the flagship product of Star Plus Legend’s new retail business, MODONG Coffee has established a leading position in China’s bulletproof drink market since its launch in 2019 with its differentiated product positioning. According to China Insights Consultancy, MODONG coffee has ranked first in the bulletproof drink market by GMV in the PRC for five consecutive years (2020-2024). As of 2024, the cumulative sales of MODONG coffee have reached 100 million cups. That same year, MODONG brand and its products earned multiple prestigious certifications, including “a high profile brand in Jiangsu province” and “the iSEE list of top 100 innovative brands”, further solidifying its market competitiveness.
Additionally, MODONG Coffee has deeply integrated with the phenomenal variety show IP “J-Style Trip”, achieving “traffic-to-sales conversion” through celebrity-driven marketing and scenario-based campaigns. This strategy drove a 360% year-on-year sales surge in its debut year, propelling Star Plus Legend’s net profit to soar 233% YoY. To meet evolving consumer demands, MODONG Coffee underwent a brand upgrade in 2025, launching the MODONG MAGIC series—Sicilian Lemon Coffee and Cactus Black Coffee—under the concept “A Cup On-the-Go: Crafting Magic for Healthy Living”. The brand aims to pioneer a new MODONG lifestyle rooted in low-carb diets and scientific fitness, fostering healthier habits and redefining the relationship between nutrition and wellness. To amplify brand influence, MODONG MAGIC became the exclusive title sponsor of “J-Style Trip Season 3”. The show has aired nine episodes to date, dominating CSM71-city provincial satellite TV ratings with nine consecutive time-slot No.1 rankings. It generated 298 trending topics and over 2.9 billion impressions across platforms, igniting widespread social engagement.
The support for the “G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP” represents a key step in MODONG Coffee’s strategic layout of combining “healthy trendy beverages + entertainment.” By leveraging G-DRAGON’s global fan appeal and the high popularity of the concert, the brand aims to further expand its influence in the Asia-Pacific market — marking a significant leap for MODONG Coffee from product to brand, and from local to global.
Looking ahead, MODONG will remain sharply focused on Gen Z consumers, engaging them through health, music, fashion, and digital art to strengthen its youth-oriented identity. Powered by AI-driven IP innovation, the brand is poised to accelerate the fusion of digital technology and the real economy.
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Argentine market alongside its brand partners Incom S.p.a. and Sur Pacifico S.A. This entry further enhances the multi-billion-dollar brand’s global presence and expands U.S. Polo Assn.’s reach into another new and exciting market.
U.S. Polo Assn.
The global sports brand’s presence in Argentina will focus on a territory steeped in history, where the sport of polo is not only widely celebrated but also deeply rooted in the local culture. U.S. Polo Assn. will commence with the launch of the men’s collection in June 2025, featuring timeless styles such as polo shirts, woven shirts, t-shirts, trousers, jeans, knitwear, and jackets.
“Partnering with Incom S.p.a. and Sur Pacifico S.A. to bring the U.S. Polo Assn. brand to Argentina for the first time-a country with a profound polo legacy and amazing consumers-is a significant milestone,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand. “This opportunity has the potential for U.S. Polo Assn. to be one of the most influential sport-inspired brands in the entire marketplace.”
Sur Pacifico S.A. is an Argentine company founded in 1985. With a solid business and brand background, it has established itself in the textile clothing market, initially focusing on men’s and children’s apparel and more recently expanding to women’s fashion. Since 1992, Sur Pacifico S.A. has been the exclusive licensee of the Mistral brand, a Dutch-origin brand originally linked to water sports, particularly surfing. The company also manages two international brands, Brooksfield and Royal Einfield Apparel.
“We are thrilled to have found a strategic partner in Argentina, such as Sur Pacifico S.A., who aligns with our values, allowing us to bring the U.S. Polo Assn. brand to a market historically connected to the sport of polo,” says Lorenzo Nencini, CEO of Incom. “This unique collaboration will allow us to reach new, passionate consumers and strengthen U.S. Polo Assn.’s authentic connection within the world of sports, creating a perfect synergy between the brand’s heritage and the excellence of this discipline in Argentina.”
ABOUT U.S. POLO ASSN. U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
ABOUT INCOM S.P.A. Incom S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent “Float” for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men’s, women’s, children’s, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit www.incomitaly.com.
“New Quality Productivity, for the Shared Future”, the global cycling grand ceremony opens in Shanghai
On May 5, the 33rd China Cycle Expo 2025 (hereinafter referred to as the China Cycle) grandly opens at the Shanghai New International Expo Center. This year’s exhibition, with the theme of New Quality Productivity, for the Shared Future, once again achieves a historic breakthrough in scale and content, demonstrating the vigorous vitality of the industry’s development. On the first day of the exhibition, the venue is bustled with people both inside and outside. Exhibitors, buyers and visitors from all over the world gather together, jointly kicking off an annual grand event dedicated to the cycling industry.
China Cycle: Global Industry Barometer Upgrades Again China is the world’s largest manufacturer and market of bicycles and electric bicycles, with an annual trade volume accounting for more than 60% of the global total. In 2024, the overall development trend of China’s bicycle industry was continued to improve. Relying on a strong manufacturing base and a broad market, after more than 30 years of development, the China Cycle has become one of the largest and most influential bicycle exhibitions in the world.
This year the exhibition area is further expanded to 160,000 square meters, with a total of 13 professional exhibition halls (W1-W5, E1-E7, N1 Hall), attracting nearly 1,600 companies to participate. The newly opened N1 Hall made its debut, marking a major leap in the layout of the entire hall of the China Cycle in the Shanghai New International Expo Center, providing exhibitors and visitors with a more spacious and professional display platform.
Numerous Highlights: Brands Gather Together, Innovation Leads Future At the scene, well-known domestic and foreign brands such as GIANT, MERIDA, PHOENIX, FOREVER, TRINX, XIDESHENG, BAFANG, SHIMANO, ABUS, BIANCHI, and FOCUS gather together to compete on the same stage with their latest products and technologies. The exhibition halls are carefully divided into different layouts. E1 focuses on displaying complete vehicle brands, E2-E3 are spare parts areas, E4 is the tire area, W1 focuses on international brands, W4 highlights outdoor cycling equipment, and W5 displays electric motorcycles and innovative products, fully covering the entire industry chain.
In the “2025 CHINA CYCLE Innovation Demonstration Exhibition” area, 70 exhibits representing the industry’s latest technologies and innovative achievements are unveiled, including carbon fiber power-assisted bicycles, electronic speed change systems, polymer fiber rope spokes and other black technology new products, allowing visitors to experience the transformative power of cycling technology at close range.
At the same time, the industry transformation and upgrading demonstration exhibition is officially unveiled. Many specialized and innovative companies such as JIEKE, MAGENE, GOLDEN WHEEL, PHOENIX, and JAVA bring the most cutting-edge green technology solutions to jointly draw a blueprint for the transformation of China’s bicycle industry.
Trade Matching Meeting Starts, International Cooperation Heats Up During the exhibition, a two-day trade matchmaking meeting is launched simultaneously, attracting professional purchasing teams from Europe, Southeast Asia, the Middle East and Latin America, focusing on high-end parts, electric bicycles and other hot fields. On the first day, hundreds of efficient negotiations were held, injecting strong momentum into the overseas expansion of Chinese brands and international trade cooperation.
The Events Are Full Of Excitement, The Cycling Craze Swept The Whole Venue Inside and outside the exhibition hall, the cycling experience area, outdoor performance show, and technology interactive experience area are bustling. The stunts performed by professional riders triggers cheers, and the test ride area is crowded with people, who experience the convenience and fun of the latest electric-assisted bicycles. The e-sports competition also starts simultaneously, and the cross-border integration of cycling and e-sports ignited the passion of the audience.
The “market area” that was widely acclaimed last year has been fully upgraded this year. It brings together rich content such as star fashion shows, cycling + lifestyle experience areas, new product launches, and cultural experience areas to create a new landmark where cycling culture and fashionable life intersect.
New Cycling Era, Dreams Start Again The grand opening of the 33rd China Cycle 2025 is showing the vitality of the booming Chinese bicycle industry with a new attitude, and it also builds a broad stage for global cycling enthusiasts and all parties in the industrial chain to share opportunities and create a better future.
The exhibition will last until May 8th, and we welcome more industry colleagues and cycling enthusiasts to join us!
(Source: China Cycle Organizing Committee)
Company: Shanghai OTOBTB Cultural Development Co.,Ltd Contact Person: Kira Pan Email: kira.pan@otobtb.com Website: http://www.otobtb.com Telephone: 021-32513000-859 City: Shanghai
USPA Global, the company that manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced that the sports brand has delivered a record $2.5 billion in global retail sales in 2024 with a target of $3 billion in sales and 1,500 U.S. Polo Assn. stores in the near future.
U.S. Polo Assn.
U.S. Polo Assn.’s continued record growth resulted from expanding its existing footprint across all regions around the world. U.S. Polo Assn. delivered steady growth in North America, the brand’s largest market, and continued to gain market share in the other established regions of Western Europe, Middle East and Latin America. In addition, U.S. Polo Assn. is significantly growing in emerging markets for the brand such as Asia Pacific and Eastern Europe. Finally, U.S. Polo Assn. is considered the largest and fastest growing menswear brand in India, with the brand targeting a billion dollars of retail sales in the country in the coming years. U.S. Polo Assn. will also be actively launching several new strategic markets in 2025 including Argentina, Australia, Brazil, Poland and Thailand.
Today, U.S. Polo Assn.’s footprint spans across 190 countries, with some 1,100 U.S. Polo Assn. retail stores, and thousands of other locations including department stores, specialty retail, sporting goods channels, and e-commerce. U.S. Polo Assn. continues to climb the retail ranks as one of the largest global licensed sports brands in the world, ranking in the top five alongside the NFL, MLB, and NBA, according to License Global.
“The strength of our sport-inspired brand, great quality products and overall global momentum has resulted in yet another record year for U.S. Polo Assn.,” explained J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand globally. “Our biggest growth engine for U.S. Polo Assn. around the world is our direct-to-consumer sales, whether that’s in our sport-inspired stores or through our branded e-commerce sites, which enable consumers to engage with the brand and our authentic connection to the sport.”
“For U.S. Polo Assn., our significant growth in direct-to-consumer channels can be directly attributed to our strategic initiatives to enhance customer engagement and build brand awareness in ways that improve the overall customer experience,” added Prince.
U.S. Polo Assn.’s robust growth strategy includes a relentless focus on retail store expansion worldwide. The brand has grown its global fleet to over 1,100 U.S. Polo Assn. stores, targeting some 1,500 by 2030. For 2024, new and existing strategic stores around the world continue to be enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. Flagship locations are being enhanced or opening in markets all over the world, offering curated selections of U.S. Polo Assn. clothing and accessories for men, women and kids.
In addition, U.S. Polo Assn. continues to build on its successful digital strategies to generate record growth in e-commerce with some 50 brand sites in 20 languages. Retail sales growth can also be attributed to new site launches in India, the U.K., Japan and Romania, all demonstrating tremendous e-commerce momentum. U.S. Polo Assn. has further expanded its digital presence across the top social media platforms, with over 10 million followers worldwide demonstrating additional global momentum.
“We remain committed to entering new partnerships and opportunities to drive our international market expansion and grow our product category offerings while also elevating our global brand strategy, strengthening our strategic sports relationships and philanthropic mission while deepening our authentic connection to the sport of polo,” Prince concludes.
The brand’s relationship with ESPN now runs through 2026 with a recent extension, bringing the thrilling sport to a large global audience and making polo accessible to millions of households and multiple digital channels. The sport’s illustrious U.S. Open Polo Championship®, which is broadcast by ESPN and hosted this year by legendary ESPN commentator Chris Fowler, now sits alongside the elite company of The Masters and the Kentucky Derby as one of the country’s most prestigious Spring sporting events. In addition, an iconic deal was signed with Star Sports India to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn, alongside Wimbledon, Premier League Soccer and India Premier League (IPL) Cricket.
The USPA National Polo Center (NPC), the sport’s premier destination in North America, brought record crowds and sellout Sundays for the 2024-2025 American High-Goal Polo Season, with the best polo in the world from January through April. The stunning venue, now owned by the USPA, is situated in beautiful Palm Beach County, Florida, spans 160 acres, and encompasses multiple grass polo fields, fine dining, tennis courts, stadium seating, swimming pool, and the newly renovated USPA Shop. This Flagship location is an elevated consumer experience filled with rich polo heritage and fashion, boasting a diverse curated collection of sport-inspired and luxury merchandise. At the centerpiece of the USPA Shop is the “Halo,” a 360-degree circular screen that showcases the most exciting polo highlights of the season, immersing polo fans and consumers alike.
Further supporting the brand’s consumer engagement initiatives, the USPA Global Team has been preparing worldwide for a series of 135th Anniversary global events and brand campaigns to create an unforgettable experience for sports fans and consumers in 2025. The U.S. Polo Assn. Anniversary Campaign, now underway, celebrates the 135th year of the USPA and features activations in major markets, including North America, Europe, Asia, the Middle East and Latin America. Throughout 2025, consumers can look forward to exclusive in-store events, digital experiences, capsule collections, and collaborations with influencers and athletes, all celebrating the sport’s legacy and future.
“In 2024, the U.S. Polo Assn. Global Team and our worldwide strategic partners delivered unprecedented financial results and reached significant achievements in our product offerings, expansion initiatives, global marketing and broadcast efforts,” said Prince. “I look forward to an exciting 2025 with an outstanding 135th Anniversary Campaign featuring global events that are already underway in the United States, India and China, with more to come in Italy, the U.K., Turkey and beyond.”
“I have never been more confident and optimistic about the U.S. Polo Assn. global business increasing our market presence and growing our leadership position, with the near-term goal of passing $3 billion in worldwide sales and 1,500 U.S. Polo Assn. retail stores by 2030,” Prince concludes.
About U.S. Polo Assn. and USPA Global U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
Contact Information Stacey Kovalsky Vice President, Global PR and Communications skovalsky@uspagl.com +001.561.790.8036
Heart-Pounding Father-Son Rivalry Game to Broadcast on ESPN April 26-27, hosted by Legendary Commentator Chris Fowler
The 2025 U.S. Open Polo Championship®, played at the USPA National Polo Center (NPC) in Palm Beach County, showcased top-tier polo action from March 26 to April 20 and ended this Sunday with a thrilling Final win by La Dolfina Tamera over La Dolfina Catamount in a score of 12-8 in front of a record crowd.
Agustina Fonda La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.
Watch the U.S. Open Polo Championship on ESPN Hosted by legendary ESPN broadcaster Chris Fowler, the U.S. Open Polo Championship Final was played on the U.S. Polo Assn. Stadium Field, in front of an electric crowd. The game will be broadcast to a large global audience across multiple ESPN platforms, including ESPN2 on Saturday, April 26, at 10:30 AM EDT, as well as Primetime on ESPNews on Sunday, April 27. Check your local listing for air times.
“U.S. Polo Assn. is proud to once again support the U.S. Open Polo Championship, broadcast on ESPN platforms as one of the top sporting events of the Spring season alongside the Masters and Kentucky Derby,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “It’s an honor to have legendary ESPN broadcaster Chris Fowler as the host this year, alongside Kenny Rice and Adam Snow, bringing more access and awareness to the sport of polo as we continue to reach more and more sports fans and consumers around the world.”
An Electric Game Watched Live by a Record-Breaking Crowd Thousands of fans at NPC witnessed the action-packed final game of the Gauntlet of Polo® tournament series, which included the C.V. Whitney Cup®, the USPA Gold Cup®, and the U.S. Open Polo Championship. In a year that delivered record-breaking crowds week in and week out, the thrilling final was filled with great plays from the world’s best players on both teams, La Dolfina Tamera featuring 10-goal player Adolfo Cambiaso; Diego Cavanagh; Matt Coppola; and Alejandro Poma, and La Dolfina Catamount featuring 10-goal player Poroto Cambiaso; Jesse Bray; Rufino Merlos and Scott Devon. For the second year in a row, the U.S. Open Polo Championship Final presented an epic showdown between two of the world’s top polo players who are also father and son.
Adolfo, age 50, who has been defeated in the last two U.S. Open Finals, the last one being to his son, Poroto, age 19, reclaimed victory in this game to take home his 10th U.S. Open title. It was just this week that Adolfo turned 50, thus reclaiming the championship trophy as his perfect birthday present. Adolfo is considered the best polo player in history, having also won more than 17 titles in the Argentine Open Polo Championship, and is considered the “Greatest of All Time (GOAT)” beside other sports icons such as Tiger Woods, Michael Jordan, and Tom Brady.
Adolfo Cambiaso, Age 50, Defeats Son Poroto Cambiaso, Age 19, Wins Back Trophy La Dolfina Catamount came out strong at the beginning of chukker 1, but La Dolfina Tamera soon took the momentum and kept the game close. The score was tied at 6-6 after the 3rd chukker. After some clutch goals by Poma in chukkers 3,4, and 5 and an impressive long goal from Adolfo, Tamera continued to have the lead. Though Poroto scored an incredible 5 goals overall, and Bray scored in the 6th and final chukker, both of Catamount, to bring it to 11-8, there just wasn’t enough time for a comeback. Tamera clinched their win with a thrilling goal by Coppola to make the final score 12-8. La Dolfina Tamera’s Poma won MVP, scoring a team-high 4 goals, with Adolfo scoring 3 goals.
“Congratulations to La Dolfina Tamera on a remarkable victory in the U.S. Open Polo Championship,” said Stewart Armstrong, Chairman of the USPA. “I would also like to thank and acknowledge all participating teams throughout the 2025 Season at NPC for leaving it all on the field for the sport.”
“Thank you to all of our patrons, players, sponsors, and sports fans for their passion and support for the sport of polo and the USPA this season,” Armstrong added.
The USPA National Polo Center, the Winter Equestrian Capital of the World Guests at NPC, the world’s premier polo facility based in Palm Beach County, watched the action-packed match from many luxurious settings, including the sidelines, stadium boxes, tailgate tents, the grandstands, as well as from the U.S. Polo Assn. MVP Lounge, home to the iconic Sunday Polo Brunch. Sports fans also had exclusive on-site shopping opportunities at the flagship USPA Shop location, where limited-edition sport-luxury pieces in The Polo Club Collection and the U.S. Polo Assn. Global Collection were available for fans wanting to take home a piece of the sport of polo. New this year included a 4ocean branded custom-designed bracelet, an element of the longstanding partnership between the two brands, with 4Ocean being the Official Recycling Partner of the 2025 U.S. Open Polo Championship.
Photo Credits: Agustina Fonda
La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.
La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.
The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.
About U.S. Polo Assn. and USPA Global U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
Contact Information Shannon Stilson VP, Sports Marketing & Media sstilson@uspagl.com +001.561.227.6994
Stacey Kovalsky Vice President, Global PR and Communications skovalsky@uspagl.com+001.561.790.8036
SOURCE: U.S. Polo Assn.
Related Images
Agustina Fonda La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.
Agustina Fonda The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.
A First for Utah: Ride Waves, Live Local, and Discover Adventure-Driven Lifestyle
Alaia Development and Desert Lakes LLC are thrilled to announceZION SHORES – a world class inland surf destination in Washington, Utah. ZION SHORES will be the centerpiece of the Alaia’s Master planned community, formerly known as Stucki Farms. After years of water research, engineering, and collaboration with the city of Washington, we have reached an agreement and are moving forward on a monumental project in the heart of southern Utah. This will truly be unlike any other surf and recreation area in the world.
Water is a precious resource, especially in Southern Utah, and ZION SHORES was conceived and designed with the vision of protecting that resource. Our surf lagoons will be filled with non-potable brackish water not suitable for drinking or irrigation from privately owned onsite wells. Brackish water is much too costly to convert into culinary or irrigation quality, but with a little chemistry added, it is entirely safe for recreation. In addition, Alaia worked closely with Washington City to significantly reduce the size of the previously approved lagoons. Without drawing from local drinking or irrigation water supplies, we are turning an otherwise unusable resource into a world-class surf and recreation amenity that will benefit the community.
The project will feature 65 short-term rental properties built around two concrete-lined, clear lagoons designed specifically for surfing and other water recreation. Owners and renters of these 65 properties will have priority access to the waves. The public will also have access to through the booking portal. Alaia, the surrounding master planned community, will also include several restaurants, approximately 300,000 sf of commercial space and a community clubhouse overlooking the surf lagoons. ZION SHORES and Alaia will be unlike any other surf and recreation destination in the world with three separate cutting-edge wave technologies producing perfect waves of every shape and size for a fully customized surfing experience:
PerfectSwell Zion – A world class surf venue featuring cutting-edge 6th generation PerfectSwell® technology and the most innovative wave package to date. PerfectSwell® is patented, proven and reliable, developed by American Wave Machines in California. Addictingly fun for every skill level, the waves at PerfectSwell® Zion are “Always Peaky”.
UNIT Zion Dynamic Wave – A groundbreaking 164′ wide dynamic wave developed by UNIT Surf Pool that will be the first of its kind in the world. This technology generates multiple moving wave pockets using patent-pending programmable water flow control tech.
UNIT Zion Standing Wave – A 60′ wide standing wave system by UNIT Surf Pool, which is UNIT’s flagship wave and a staple of inland surf technology offering incredible flexibility and adjustability to a unique and controlled experience for all skill levels.
From first timers to seasoned surfers, ZION SHORES will be a surf paradise for the whole family. Get ready Utah – the Swell is coming!
American Wave Machines, the global leader in world-class surf pool destinations, announces a new project, PerfectSwell® Zion, a mixed-use development in Washington, Utah, the outdoor activity hub adjacent to Zion National Park. AWM is partnering with Desert Lakes LLC on the project. The commercial surf park anchors a luxury residential community called Zion Shores offering waterfront single family homes and beachfront townhouses. PerfectSwell® Zion will be open to the public with Zion Shores residents enjoying unique perks and surf priority. PerfectSwell® Zion opens in Q1 2027.
Capping four years of in-house R&D, the project will feature Generation 6 PerfectSwell® surf technology bringing bigger, better waves, improved efficiency, cutting-edge sustainability features, and AWM’s most innovative wave package yet. Gen 6 features optimization diagnostics utilizing historic and real time data, innovative health monitoring, maintenance schedules, and a thermal design system for air and water temperature management. Further improvements in pneumatics have resulted in measurable increases in wave generating efficiency. In terms of design, natural and permanent elements will be utilized for energy dissipation in the water minimizing the use of fabricated materials. For the surf and aquatics recreation, the project will upcycle brackish water – unfit for drinking or farming – conserving fresh water and reducing waste.
“We have just about every outdoor activity you can think of in this high desert playground except surfing. We’re stoked to partner with AWM to change that. The team behind PerfectSwell® is the real deal,” said Cody Larkin, CEO of Desert Surf, LLC. “AWM makes the type of waves they want to surf with a mandate of continuing innovation. We’re ready to go.”
“Gen 6 PerfectSwell® is next level, and I can’t think of a better location for the debut or a better partner in the US. Desert Lakes brings a wealth of expertise in civil construction and community infrastructure building, essential for a successful project,” said Bruce McFarland, President of AWM. “We’re thrilled to work with Cody and his team to expand our global network of deeply connected surf communities to Utah and beyond.”
About American Wave Machines American Wave Machines, Inc.is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.
About Desert Lakes LLC Desert Lakes LLC is a dynamic partnership between Immaculate Homes and Salt Lake Excavating, formed in 2019 to develop the renowned Southern Shores community in Hurricane Utah. This unique waterfront development features three man-made lakes designed for boating, surfing, and a variety of recreational activities, all surrounded by premium residential properties. Cody Larkin brings extensive expertise in civil construction and lake development, while Jason and Brittany Christensen of Immaculate Homes lead the charge on vertical construction, combining their strengths to create one-of-a-kind living experiences.
Sport-Inspired Brand’s Seasonal Launch Includes 135th Anniversary Limited-Edition Collection
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2025. This season’s release captures the brand’s modern, American style against the picturesque landscapes of the beautiful beaches and parks in sunny San Diego, California.
U.S. Polo Assn.
From the stunning shores of La Jolla to the historic elegance of Balboa Park and the lush greenery at Lakeside Polo Club, these iconic locations perfectly frame the Spring-Summer 2025 Collection. This seasonal launch also features the exciting 135th Anniversary Collection, which celebrates the brand’s namesake and sport inspiration, the USPA.
“Each collection created by the U.S. Polo Assn. Global Design Team builds on our deep-rooted history in the sport of polo, while pushing the boundaries of creativity for the brand,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “This season’s collection underscores our commitment to timeless style and our dedication to delivering sport-inspired apparel that honors our brand’s legendary heritage and excites our consumers and sports fans around the world.”
The U.S. Polo Assn. Spring-Summer 2025 Collection, photographed along the stunning California coast, features a sophisticated and colorful palette of pastels and vibrant hues. Both models and polo players showcase a variety of warm-weather fabrics, including breathable linens, soft terry, and lightweight knits, ideal for the changing of the seasons. Pops of color combined with versatile textured fabrics can be seen in U.S. Polo Assn.’s newest fashions, such as stylish polo shirts, comfortable denim, and soft, seasonal dresses. Bold, colorful stripes are featured throughout the collection in unique color combinations alongside vibrant accessories, such as fashionable footwear, on-trend eyewear, and chic crossbody bags.
“The U.S. Polo Assn. Spring-Summer 2025 Collection is focused on both style and comfort, using high-quality materials and detailed designs that consumers can easily add to their wardrobes as they transition from cool weather to warm temperatures,” said Jessica Ramesberger, Executive of Merchandising and Design for U.S. Polo Assn. “Our latest Collection delivers fun, functional, and stylish pieces for the whole family this season.”
U.S. Polo Assn. is also proud to launch the brand’s 135th Anniversary Collection in Spring 2025. The limited-edition collection celebrates the brand’s extensive heritage and legacy in the sport of polo. This distinctive Capsule Collection features apparel and accessories that highlight U.S. Polo Assn.’s long-standing, classic American style and the brand’s signature red, white, and blue stripe.
“San Diego’s laid-back vibe, with its sunny skies and sandy beaches, perfectly captures the spirit of our Spring-Summer 2025 Collection, which includes pieces from our iconic 135th Anniversary Collection,” said Stefanie Coroalles, VP Global Marketing for USPA Global. “From the sun-soaked beaches of La Jolla to the timeless allure of Balboa Park and the lively backdrop of Lakeside Polo Club, the locations we selected for our photo shoot emphasized the sporty, fun, and casual vibe of our latest designs.”
“These one-of-a-kind settings not only reflect the relaxed, yet adventurous California lifestyle but also align perfectly with our brand’s commitment to combining great style with comfort and accessibility,” Coroalles added.
Known worldwide for its authentic, sport-inspired style, the U.S. Polo Assn. Spring-Summer 2025 Collection stays true to the brand’s identity with timeless, classic-American staples. The Collection also includes items with certain attributes that are part of the U.S. Polo Assn. global sustainability program, USPA Life. Encouraging everyone to “Play Your Part,” this program embodies the brand’s commitment to environmental and social responsibility by aligning with sustainable development goals to ensure a positive impact on people, products, and the planet. Apparel and accessories for men, women, and children in the Spring-Summer 2025 Collection are available in U.S. Polo Assn. stores and online globally.
About U.S. Polo Assn. and USPA Global U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
Additional high-resolution images available on request.
Contact Information Kaela Drake PR & Communications Specialist kdrake@uspagl.com +001.561.461.8596
Stacey Kovalsky Vice President, Global PR and Communications skovalsky@uspagl.com +001.561.790.8036
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly announces the launch of Field X Fashion, Issue 2, the global brand’s annual digital magazine. This award-winning magazine, available both online and in a coffee-table printed edition, is being shared worldwide, offering millions of loyal customers, sports fans, influencers, and partners an immersive glimpse into the sport and fashion world of U.S. Polo Assn.
U.S. Polo Assn.
Field X Fashion covers a wide range of content, including global polo sporting events, seasonal global product and photoshoot collections, sustainability initiatives, influencer events around the world, philanthropy, and significant brand achievements from 2024. Field X Fashion, Issue 2 also teases the forthcoming 135th Anniversary celebrations of U.S. Polo Assn. in 2025, promising some of the brand’s best content from around the world, all in one place.
“Field X Fashion is an important way to engage and thank our global consumers and sports fans spanning 190 countries worldwide by sharing the rich heritage and events that define U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “Field X Fashion is not just a publication, but an immersive way to look into the expansive universe of our brand and sport, highlighting our authentic connection to the sport of polo, our timeless fashion, and our global influence.”
“We are thrilled to offer this award-winning blend of content, as well as our 135th Anniversary teaser, to our fans and consumers around the world,” he added.
Field X Fashion has been celebrated as a 2023 Merit Award Gold winner in the Outstanding Publication/Communications category, designed to recognize the efforts put forth by global industries and the markets they serve. The Merit Awards acknowledge companies that have contributed to the continued growth of the market worldwide, with judges including respected journalists, executives, consultants, entrepreneurs, educators, and the Merit Awards staff.
Customers, sports fans, influencers, and partners of the brand can now experience the digital version of Field X Fashion, Issue 2, on uspoloassnglobal.com. Since the magazine’s inception in 2023, U.S. Polo Assn. commits to continuing this annual tradition, bringing new and exciting updates, stories, and collections to its loyal audience every year.
About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
Contact Information Stacey Kovalsky Vice President, Global PR and Communications skovalsky@uspagl.com +001.561.790.8036
WEST PALM BEACH, FL AND SYDNEY, AUSTRALIA, Mar 25, 2025 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Australian market alongside its brand partner Brand Machine Group (BMG). This entry further enhances the multi-billion-dollar brand’s global presence and expands U.S. Polo Assn.’s reach into yet another new and exciting market.
U.S. Polo Assn.
U.S. Polo Assn. recently launched its Australian retail website www.uspoloassn.com.au with seamless access to the brand’s iconic collections, showcasing the fusion of classic and contemporary style that aligns with how Australians live, work, and play. Website orders are now being fulfilled directly from the new Sydney warehouse throughout Australia and New Zealand.
“With over 40 years of experience in the market, BMG has been an outstanding partner for U.S. Polo Assn. in the U.K. and other European territories,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar U.S. Polo Assn. brand. “As we celebrate 135 years of sport inspiration, we are confident that our partnership with BMG in the Australian market will support the global growth of the brand and deliver exceptional styles for our fans and consumers.”
“Australia’s fashion retailing market continues to grow and evolve with new trends, changing consumer tastes, and new technologies. U.S. Polo Assn. looks to be a part of the evolution of fashion in the region through this market launch, by supporting the sport, and bringing that authentic connection to the sport of polo to Australia,” Prince added.
BMG has established a dedicated operation in Australia, led by Kevin Cliffe, Country Manager, from a state-of-the-art 220-square-meter showroom in Sydney. The new team encompasses sales, logistics, e-commerce, and customer service, ensuring a strong foundation for growth.
“Entering the vibrant Australian market demonstrates yet another significant milestone for U.S. Polo Assn. and for BMG’s ongoing journey to revolutionize the e-commerce and retail landscape,” said Boo Jalil, CEO of Brand Machine Group. “As one of the world’s most popular brands, U.S. Polo Assn. is now ideally poised to reach even more consumers than ever before in this unique and trendsetting Australian market.”
About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.
About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands. Spanning fashion, sports, outdoor, and homeware, including adult fashion, kidswear, and accessories.
BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture and Franklin & Marshall. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code. Visit www.brandmachinegroup.com and follow @brandmachinegroup
U.S. Polo Assn.