PerfectSwell(R) Zion To Start Construction

Generation 6 Technology Set for Southern Utah

American Wave Machines, the global leader in world-class surf pool destinations, announces a new project, PerfectSwell® Zion, a mixed-use development in Washington, Utah, the outdoor activity hub adjacent to Zion National Park. AWM is partnering with Desert Lakes LLC on the project. The commercial surf park anchors a luxury residential community called Zion Shores offering waterfront single family homes and beachfront townhouses. PerfectSwell® Zion will be open to the public with Zion Shores residents enjoying unique perks and surf priority. PerfectSwell® Zion opens in Q1 2027.

Capping four years of in-house R&D, the project will feature Generation 6 PerfectSwell® surf technology bringing bigger, better waves, improved efficiency, cutting-edge sustainability features, and AWM’s most innovative wave package yet. Gen 6 features optimization diagnostics utilizing historic and real time data, innovative health monitoring, maintenance schedules, and a thermal design system for air and water temperature management. Further improvements in pneumatics have resulted in measurable increases in wave generating efficiency. In terms of design, natural and permanent elements will be utilized for energy dissipation in the water minimizing the use of fabricated materials. For the surf and aquatics recreation, the project will upcycle brackish water – unfit for drinking or farming – conserving fresh water and reducing waste.

“We have just about every outdoor activity you can think of in this high desert playground except surfing. We’re stoked to partner with AWM to change that. The team behind PerfectSwell® is the real deal,” said Cody Larkin, CEO of Desert Surf, LLC. “AWM makes the type of waves they want to surf with a mandate of continuing innovation. We’re ready to go.”

“Gen 6 PerfectSwell® is next level, and I can’t think of a better location for the debut or a better partner in the US. Desert Lakes brings a wealth of expertise in civil construction and community infrastructure building, essential for a successful project,” said Bruce McFarland, President of AWM. “We’re thrilled to work with Cody and his team to expand our global network of deeply connected surf communities to Utah and beyond.”

About American Wave Machines
American Wave Machines, Inc.is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.

About Desert Lakes LLC
Desert Lakes LLC is a dynamic partnership between Immaculate Homes and Salt Lake Excavating, formed in 2019 to develop the renowned Southern Shores community in Hurricane Utah. This unique waterfront development features three man-made lakes designed for boating, surfing, and a variety of recreational activities, all surrounded by premium residential properties. Cody Larkin brings extensive expertise in civil construction and lake development, while Jason and Brittany Christensen of Immaculate Homes lead the charge on vertical construction, combining their strengths to create one-of-a-kind living experiences.

Contact:
Jenna Timinsky
info@americanwavemachines.com

SOURCE: American Wave Machines, Inc.

PerfectSwell(R) Testing Begins at the Exclusive Sao Paulo Surf Club

New McFly Wave and Latest Innovations on Display

American Wave Machines, the global leader in world-class surf pool destinations, has begun commissioning PerfectSwell® in the heart of Brazil’s vibrant financial center São Paulo. AWM has partnered with JHSF, Brazil’s leading high-end real estate development company, on their second PerfectSwell® location, the São Paulo Surf Club. With the iconic Ponte Estaiada bridge as a backdrop, top Brazilian Pros Italo Ferreira and Miguel Pupo, along with AWM’s Rob Kelly, put the latest PerfectSwell® innovations through the paces. Commissioning will be completed in March.

Link to video of newest PerfectSwell pool at Sao Paulo Surf Club

“Our team has done an incredible job. Improvements in PerfectSwell® efficiency, performance, and maintainability are ongoing along with continuing wave design innovations. A lot of R & D went into maintaining ride length and guest beach space in a totally unique footprint,” said Bruce McFarland, CEO and Founder of AWM. “The effort has paid off and PerfectSwell® is working great. It’s an unsurpassed surf experience.”

Rob Kelly takes to the air at the newest PerfectSwell® pool in São Paulo. Photo Courtesy of Bruno Zanin.
Rob Kelly takes to the air at the newest PerfectSwell® pool in São Paulo. Photo Courtesy of Bruno Zanin.

WSL Surfer Miguel Pupo said “It’s a mind-blowing experience to surf in the heart of the city in another incredible JHSF venue design. There’s so much power in these waves. We surfed the McFly, an incredible air section, and the other new waves, they’re all addicting. I can’t get myself to get out of the water.”

“This is the fifth PerfectSwell® commissioning I’ve been a part of and it’s easily the most iconic destination created yet. There are several improvements that have exceeded expectations including our newest wave energy dampening system,” said Miquel Lazaro Cordero, lead engineer at AWM. “These improvements have made it possible for us to bring our highest performance surf in this dense urban environment.”

São Paulo Surf Club with the city's iconic Ponte Estaiada bridge as backdrop. Photo Courtesy of JHSF.
São Paulo Surf Club with the city’s iconic Ponte Estaiada bridge as backdrop. Photo Courtesy of JHSF.

About American Wave Machines
American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.

About JHSF
JHSF is a Brazil-based holding company and leader in the high-income real estate industry in Brazil, engaged in real estate development, shopping mall and fashion retail and hospitality and gastronomy. Founded in 1972, the company’s main area of operation and investment is in the high-income segment, with a focus on recurring income activities. The company, which has been publicly traded since 2007 and has its shares listed on B3’s Novo Mercado, operates in both the Brazilian market and other countries, such as the United States and Uruguay. It was the first company in the Brazilian real estate sector to prioritize recurring income assets, including the operation of shopping centers, an airport, and hotels, in addition to real estate projects. For more information visit jhsf.com.br

Contact:
Jenna Timinsky
info@americanwavemachines.com

SOURCE: American Wave Machines, Inc.

American Wave Machines Announces Partnership with China Tourism Group

PerfectSwell(R) Heading to China’s Surfing Capital

American Wave Machines, the surf technology company behind PerfectSwell® Surf Venues worldwide, today announced an agreement to develop a PerfectSwell® Surf Resort with China Tourism Group. The project, located on the island of Hainan in Riyue Bay, also known as Sun and Moon Bay in the town of Wanning, will be called Riyue Bay Surf Resort.

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Riyue Bay Surf Resort. Image courtesy of China Tourism Group.

Known for having the best surf in China, Riyue Bay has attracted a wide range of businesses including a vibrant restaurant and bar scene open to international tourists. With conditions and climate that support year-round surfing, Riyue Bay has held international competitions for eleven consecutive years. Standing out as a beacon of success for the Chinese surf scene, Riyue Bay is also home to China’s National Surfing Team.

The PerfectSwell® anchored multi-use development will be the very first surf resort in China. In phase one, the resort will deliver a surf-themed hotel and a designer hotel totaling 132 rooms, a shopping district, bar and restaurants, surf retail shop, and skate park in addition to the PerfectSwell® Surf Pool. Phase two will add more rooms to the hotel and additional lodging options. The project will utilize the flexibility of PerfectSwell® Surf Technology by targeting the existing market of enthusiast surfers from abroad while also catering to beginners among the local population.

Kuan Zhao, surf park director of the resort, describes what PerfectSwell® Surf Technology brings to Chinese athletes: “With the launch of PerfectSwell®, China solidifies its commitment to developing world-class athletes across all Olympic sports, surfing included. With PerfectSwell®, Riyue Bay Surf Resort delivers unparalleled training opportunities allowing us to cultivate homegrown talent. At the same time, the venue will deliver a world-class resort experience for all levels of surf tourists. We will expand the surfing community throughout the country while welcoming the diverse and broad spectrum of surf enthusiasts from around the world.”

Miquel Lazaro, lead engineer from American Wave Machines, describes what it means to add a PerfectSwell® Venue to China’s emerging scene: “We’re stoked to bring our brand of high-performance waves to China. Riyue Bay Surf Resort will provide locals and visitors with something truly world-class. We have seen the impact of PerfectSwell® Surf Parks in other regions and it’s an exciting opportunity to impact China’s incredible surf culture and talent potential.”

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PerfectSwell® Surf Technology. Image courtesy of American Wave Machines, Inc.

About American Wave Machines
American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.

About China Tourism Group
China Tourism Group Corporation Limited (CTG), also known as China Travel Service (Holdings) Hong Kong Limited, is a backbone state-owned enterprise directly managed by the central government and one of the central government-owned enterprises headquartered in Hong Kong. CTG has formed an industry structure comprising travel agencies, scenic areas, hotels, duty-free retail, tourism transportation, travel document services, cruises, real estate, and comprehensive operations in Hong Kong. The operation network spans China’s mainland, Hong Kong, Macau, and over 30 countries and regions abroad.

Contact:
Jenna Timinsky
info@americanwavemachines.com

SOURCE: American Wave Machines, Inc.

More Surf Pools Coming to Brazil as AWM and Real Estate Developer JHSF Ink Exclusive License

  • PerfectSwell((R) Proven Anchor in Real Estate Development

American Wave Machines, the global leader in world class surf pool destinations, today announced a multi-year exclusive national license agreement with JHSF, Brazil’s leading high- end real estate development company. The agreement grants JHSF exclusivity to the PerfectSwell® brand and technology portfolio in Brazil, partnering AWM with Brazil’s most prominent real estate development group. Springing from the success of Boa Vista Village, JHSF’s first PerfectSwell® project, and the imminent opening of São Paulo Surf Club, the agreement primes both companies for continued growth in this emerging sector.

“JHSF is constantly innovating its portfolio, aimed at clients who are motivated first and foremost by quality and excellence. Together JHSF and AWM have proven PerfectSwell and Real Estate have complete synergy in delivering a unique experience with quality and excellence. Our clients catch perfect waves and create lasting memories all in their own communities,” said JHSF CEO, Thiago Alonso de Oliveira. “PerfectSwell® is the leading brand in this space making it a great partnership and a key offering for our clients.”

“We’re stoked to extend our strategic partnership with JHSF and continue adding to the legacy of surfing excellence in Brazil. The Brazilian Storm is real, JHSF and their clients are champions for surfing in more ways than one,” said Bruce McFarland, CEO of AWM. “PerfectSwell® projects on the horizon in Brazil are nothing short of world class and we will continue delivering our highest tier specification at each new location with JHSF creating world class surf experiences.”

About American Wave Machines
American Wave Machines, Inc.is the inventor and developer of PerfectSwell® Surf Technology. AWM’s technology powers world class surf facilities and destinations backed by proven financials, extensive data capture, and stoked surfers. PerfectSwell® is the only sequence based, pneumatic surf technology on the market. Protected by over 50 patents worldwide, PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are all covered by AWM’s robust patent portfolio.

About JHSF
JHSF is a Brazil-based holding company and leader in the high-income real estate industry in Brazil, engaged in real estate development, shopping mall and fashion retail and hospitality and gastronomy. Founded in 1972, the company’s main area of operation and investment is in the high-income segment, with a focus on recurring income activities. The company, which has been publicly traded since 2007 and has its shares listed on B3’s Novo Mercado, operates in both the Brazilian market and other countries, such as the United States and Uruguay. It was the first company in the Brazilian real estate sector to prioritize recurring income assets, including the operation of shopping centers, an airport, and hotels, in addition to real estate projects. For more information visit jhsf.com.br

Contact:
Jenna Timinsky
info@americanwavemachines.com

SOURCE: American Wave Machines, Inc.

American Wave Machines, Inc. Announces Successful Review of Patents

AWM Secures More Victories in USPTO Rulings

American Wave Machines, Inc. (AWM) announced that AWM patents challenged by WhiteWater West Industries, Ltd. (WW), a waterpark attraction supplier and promoter of Endless Surf, have been reviewed and validated by the United States Patent and Trademark Office (USPTO). Prior to this ruling, in a victory for AWM, the USPTO had declined a request made by WW to challenge additional patents. In summary, to date, three of the four patents challenged by WW have been confirmed in their entirety, and one patent retains a majority of patentable claims. These latest decisions further strengthen AWM’s sole ownership in sequence-based pneumatic surf technology, trademarked as PerfectSwell®. The patents have related foreign counterparts in Canada, Germany, France, Spain, and the UK.

AWM owns an extensive and growing patent portfolio protecting PerfectSwell® Technology as seen here in Brazil where PerfectSwell® is the anchor in a multi-use real estate development partnering with JHSF. The Law Office of Manuel de la Cerra prosecuted AWM’s patents. Bryan Cave Leighton Paisner LLP, a global law firm, acted as AWM’s legal counsel in the IPR proceedings and its commercialization efforts as AWM continues its rapid expansion of the PerfectSwell® global network, most recently in the US, Brazil, Portugal, Australia, and Japan.

“The company’s continuing innovations and significant investment in acquiring and defending patents secures the value of PerfectSwell® destinations for AWM and our business partners, protecting all stakeholders from unfair competition,” said Bruce McFarland, Founder of AWM. “The PerfectSwell® brand is fueled by patented innovations covering all aspects of pneumatic surf generating, wave designing, damping, machinery and surf pool shapes.”

“Sequencing is the secret sauce, that’s why we patented it. The victory means the PerfectSwell® style of sequenced peeling waves, like the A-Frame™, Point Break™, Split Peak™ and others remain covered by AWM’s patents,” said William McFarland, Business Development Manager at AWM. “The company will continue to push forward new ideas and innovation as we launch PerfectSwell® surf destinations.”

About American Wave Machines
American Wave Machines, Inc.is the inventor and developer of PerfectSwell® surf technology. AWM develops world-class surf facility destinations backed by proven financials and stoked surfers. PerfectSwell® is the only sequence-based pneumatic surf technology on the market protected by over 50 patents worldwide. Since 2007, over 4,000,000 surf sessions have been enjoyed at American Wave Machines locations around the globe.

About Bryan Cave Leighton Paisner LLP
With partners and other advisors in over 31 offices across North America, Europe, the Middle East and Asia, including in all major money centers, Bryan Cave Leighton Paisner LLP is a fully integrated global law firm that provides clients with connected legal advice, wherever and whenever they need it. The firm is known for its relationship-driven, collaborative culture, diverse legal experience and industry-shaping innovation and offers clients one of the most active M&A, real estate, financial services, litigation, and corporate risk practices in the world.

About Manuel de la Cerra
Manuel de la Cerra is a MIT and Stanford trained patent attorney with over 25 years of legal experience. Mr. de la Cerra understands highly sophisticated intellectual property and provides his clients with the highest level of representation. He has worked as an attorney at major law firms renowned for their specialty in intellectual property, and has in-house experience, heading the intellectual property litigation team of a large multinational electronics corporation.

Contact:
Manuel de la Cerra manny@delacerralaw.com

Innovative Real Estate Development featuring Surfing Opens in Brazil

JHSF, owners of the luxury brand Fasano(TM), brought the same classic elegance to a pool party like no other at the Grand Opening of Boa Vista Village in Brazil. The residential development, anchored by a six-acre PerfectSwell(R) Surf Pool, debuted the waves and the facilities to a crowd of guests, residents, and celebrities. The venue, situated in the countryside sixty minutes from Sao Paulo, features beach front condominiums, an international spa, retail store, clubhouse, and a beach resort all surrounding a PerfectSwell(R) Surf Pool.

Boa Vista Village Residential Development featuring PerfectSwell Surf Pool

On the same day as the party, the WSL World Championship Tour event in Rio De Janeiro recessed waiting for the ocean to deliver waves. Seizing on the fortunate timing, JHSF flew Olympic gold medalists Italo Ferreira, Carissa Moore, and other pros on a private plane to showcase their talent on the waves in front of a stoked crowd. After the session Carissa said, “It was insane, so much fun, honestly exceeded expectations. I have not stopped smiling, and I probably won’t until tomorrow.” Italo Ferreira appreciates the training potential, “For those who surf in high performance this is very positive, we can test several different equipment and boards in a short period of time.”

https://www.youtube.com/watch?v=lq6En8kyN0Y

Partygoers at the Boa Vista Grand Opening Watch WSL Athletes Surf PerfectSwell

“At PerfectSwell(R) Boa Vista we manage to cater to everyone, from beginners to surf champions who are always asking to come and train at Boa Vista.” said Eduardo Grinberg, Director of Operations and JHSF Wave Manager. “PerfectSwell(R) waves are the real deal. Everything that happens in nature, happens in PerfectSwell(R).”

“It’s been rewarding working with the technical team at JHSF.” said Miquel Lazaro, AWM Lead Engineer. “We achieved an amazing result and look forward to working with JHSF on both creative and technical aspects to continue creating the best and most beautiful surf venues in the world.”

American Wave Machines is partnering with JHSF on another development project in the city of Sao Paulo, called Sao Paulo Surf Club featuring PerfectSwell(R).

About American Wave Machines
American Wave Machines, Inc. is the inventor and developer of PerfectSwell(R) and SurfStream(R) wave technology. AWM develops world class surf facility destinations with proven financials and stoked surfers. PerfectSwell(R) and SurfStream(R) are unique in the market and protected by over 50 patents worldwide. Since 2007, over 4,000,000 surf sessions have been enjoyed at American Wave Machines locations around the globe.

About JHSF
JHSF is a Brazil-based holding company and leader in the high-income real estate industry in Brazil, engaged in real estate development, shopping mall and fashion retail and hospitality and gastronomy. Founded in 1972, the company’s main area of operation and investment is in the high-income segment, with a focus on recurring income activities. The company, which has been publicly traded since 2007 and has its shares listed on B3’s Novo Mercado, operates in both the Brazilian market and other countries, such as the United States and Uruguay. It was the first company in the Brazilian real estate sector to prioritize recurring income assets, including the operation of shopping centers, an airport, and hotels, in addition to real estate projects. For more information visit jhsf.com.br

Contact:
Jenna Timinsky
info@americanwavemachines.com

American Wave Machines Announces P4erfectSwell(R) Sao Paulo Surf Club in Brazil

After successfully testing and showcasing the new PerfectSwell(R) surf pool at Boa Vista Village, which is now being claimed by the surf industry as “the best wave pool in the world”, AWM announces that they are once again partnering with JHSF to deliver world class surf to their newest project, Sao Paulo Surf Club. Like Boa Vista Village, SPSC will offer the same PerfectSwell high performance waves. Located near the Estaiada Bridge and part of the exclusive Real Park development, it will be the first surf club in the city of Sao Paulo. The development will also include luxury residential towers and 20 thousand square meters of retail. The residences will have access to the surf club and a 25,000 square meter private beach. Sao Paulo Surf Club’s master plan was developed to guarantee the highest level of quality of life in Sao Paulo and will offer exclusive sports focused amenities to its members.

PerfectSwell at Sao Paulo Surf Club scheduled for 2023 opening

“JHSF is constantly pursuing new ways to provide better quality of life to its special clients, and Sao Paulo Surf Club is a world class surf experience at the heart of the city” said Thiago Alonso, CEO of JHSF. “We are very proud to work hand-in-hand again with AWM. Our team is excited to create another lasting and iconic project for the city of Sao Paulo.”

“It has been an honor to work with the excellent people at JHSF in Brazil. We have come to appreciate the Brazilian work ethic and their unsurpassed passion for surfing. Seeing the Brazilian Pupo brothers along with the USA’s Geiselman brothers surf PerfectSwell was extremely gratifying,” said Bruce McFarland, AWM Founder and President. “Our vision for a global network of the best surf locations is materializing with Boa Vista Village and Sao Paulo Surf Club adding key locations to AWM’s expanding network.”

About American Wave Machines
American Wave Machines, Inc.is the inventor and developer of PerfectSwell(R) and SurfStream(R) wave technology. AWM develops world class surf facility destinations with proven financials and stoked surfers. PerfectSwell(R) and SurfStream(R) are unique in the market and protected by over 50 patents worldwide. Since 2007 over 4,000,000 surf sessions have been enjoyed at American Wave Machines locations around the globe. www.americanwavemachines.com

About JHSF
JHSF Participacoes SA is a Brazil-based holding company engaged in the real estate industry. The Company is involved, through its subsidiaries, in the development, purchase and sale, as well as lease of residential and commercial properties; the construction and operation of shopping centers; and the provision of administration and contract management services. For more information visit jhsf.com.br

Contact: Jenna Timinsky – info@americanwavemachines.com – (858) 755-1497

SOURCE: American Wave Machines, Inc.