Sports Archives - Page 2 of 13

Global Sports Brand U.S. Polo Assn. Launches First Retail Store in Berlin, Germany

Brand Targets Aggressive Retail, Wholesale and Ecommerce Expansion

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its first retail store in Germany alongside its brand partners Incom S.p.a. and Modevertrieb Sarnacchiaro GmbH (MVS). The location of the first U.S. Polo Assn. store in the heart of Berlin is at the premier Alexa Mall at Alexanderplatz and marks the beginning of a strategic retail rollout across the country, which solidifies the multi-billion-dollar brand’s global presence in Germany. The new Berlin store is offering a curated selection of men’s, women’s, undergarments, and beachwear collections – a perfect mix of sports heritage and contemporary spirit.

U.S. Polo Assn.Executives J. Michael Prince, Antonio Sarnacchiaro, and Lorenzo Nencini with U.S. Polo Assn. Models

U.S. Polo Assn. is a symbol of style that blends sports inspiration and authentic lifestyle and continues to strengthen its global presence. U.S. Polo Assn. plans to open more than 20 stores in the next several years in Germany, which is a top 10 global market for the brand. A U.S. Polo Assn. ecommerce site will launch in Germany in 2026. This expansion reflects the global brand’s commitment to delivering an authentic brand experience and marks yet another exciting milestone for U.S. Polo Assn. in Europe. Through 2025, U.S. Polo Assn. is increasing its fleet of stores with an additional 100 new locations, taking the count to 1,200 retail stores worldwide.

The Grand Opening of the Alexa Mall U.S. Polo Assn. store was an evening of celebration with a ribbon cutting and cocktail party, attended by VIPs, media, and fans of the brand, with special guests including J. Michael Prince, President and CEO of U.S. Polo Assn./USPA Global, Lorenzo Nencini, President of Incom and Raffaele Sarnacchiaro of MVS. Joining them was U.S. Polo Assn. Global Brand Ambassador and Italian Polo Champion Giordano Magini. U.S. Polo Assn. models showed off the iconic polo player style throughout the event and in the mall, while guests enjoyed appetizers, cocktails, custom gifts, and prizes set against live DJ beats, all from the iconic sport-inspired brand.

“We are aggressively growing the German marketplace with our U.S. Polo Assn. retail store and e-commerce expansion as well as our wholesale partnership footprint,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand.

“Opening our first U.S. Polo Assn. store in Berlin is not just about launching a store, it’s about bringing our brand to life in a new way for the German market. Our standalone locations allow consumers to fully engage with the U.S. Polo Assn. lifestyle in an immersive retail experience that deepens our connection with customers and reflects our long-term commitment to this vital market,” Prince added.

U.S. Polo Assn. is also proud to be the Official Apparel Sponsor of the Berlin Maifeld Cup at historic Olympiapark, which served as the Olympic Park for the 1936 Berlin Summer Olympics. This tournament is one of Germany’s most important and a highlight of the European polo season.

“Berlin is not just a European capital: it is a creative, multicultural, and fashion-forward hub, where consumers value both classic style and quality, a hallmark of the U.S. Polo Assn. brand,” says Lorenzo Nencini, CEO of Incom, U.S. Polo Assn.’s strategic partner. “With an already strong presence in the local fashion sector, we’re proud to partner with Sarnacchiaro for our store on the German high street, the ideal place for U.S. Polo Assn.’s debut in Germany.”

Modevertrieb Sarnacchiaro GmbH is a family-owned fashion distributor based in Germany, with over 40 years of industry experience. Founded in 1985, the company began as a supplier of promotional goods and has since evolved into a trusted licensing partner, working with both owned and external fashion brands. Today, MVS offers end-to-end expertise across the entire value chain, from design and product development to production in both the EU and Asia, import, sales, and in-house logistics, established in 2020. Known for its entrepreneurial mindset and long-standing partnerships, MVS works closely with leading retailers and distributors across Europe to bring fashion-forward, high-quality products to market.

“Bringing U.S. Polo Assn. to life in Berlin is a proud moment for our team at MVS and the result of a strong and dynamic partnership,” said Raffaele Sarnacchiaro, Managing Director of Modevertrieb Sarnacchiaro GmbH. “Germany is a key fashion market where consumers value authenticity, quality, and lifestyle-driven brands. With this first store in the heart of Berlin, we are setting the stage for long-term growth and an exciting retail journey for U.S. Polo Assn. in Germany.”

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT INCOM S.P.A.

Incom S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent “Float” for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men’s, women’s, children’s, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit www.incomitaly.com.

Contact Information
Stacey Kovalsky
VP, Global PR & Communications, USPA Global
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Alesia Lana
Marketing & Communications, Incom S.p.a.
a.lana@incomitaly.com

Camilla Donati
camilladonati@hubcomm.net

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn.Berlin, Germany U.S. Polo Assn. Storefront

Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks open today

– Three special offers invite residents and tourists to enjoy city’s cultural and leisure showcase

– A Hong Kong spotlight event in July and a feature of Hong Kong Summer Viva, the Hong Kong Book Fair opened today alongside the Sports and Leisure Expo and World of Snacks. More than 770 exhibitors are participating in the three events
– With “Food Culture-Future Living” as the theme of the year, the Book Fair celebrates its 35th edition in 2025. To mark the occasion, three special offers have been introduced, including free entry for visitors born in 1990 to allow them to celebrate this milestone together
– The Book Fair continues to feature the Eight Seminar Series, including a session where the assistant and close friends of the late Hong Kong food critic and writer Chua Lam will share anecdotes about his life
– To echo the theme of the year, the World of Art & Culture presents “Book a Table ï½¥ Food for Thought”, an immersive exhibition where eight local and overseas artists collaborate with various consulates general in Hong Kong to explore global food culture through art
– The FIBA 3×3 World Tour Hong Kong 2025 is held concurrently with the Sports and Leisure Expo on 19-20 July, while visitors can enjoy more than 1,300 treats at the World of Snacks

The 35th HKTDC Hong Kong Book Fair, 8th HKTDC Sports and Leisure Expo and 5th HKTDC World of Snacks opened today, running concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) for seven days (16 to 22 July). Organised by the Hong Kong Trade Development Council (HKTDC), the three events offer a one-stop experience encompassing literature, shopping, leisure and sports for residents and tourists alike. Cheuk Wing-hing, Acting Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR), gave a speech and proposed a toast at today’s opening reception, accompanied by Professor Frederick Ma, Chairman of the HKTDC.

The Hong Kong Book Fair marks Professor Ma’s first major HKTDC event since he assumed Chairmanship. “Since its inception in 1990, the Hong Kong Book Fair has, with the unwavering support of the industry and the public, evolved into one of Asia’s premier cultural events,” Prof Ma said. “It fosters a passion for reading and serves as a vital platform for cultural exchange between East and West,” he added. He further noted that this year’s Book Fair, held in conjunction with the Sports and Leisure Expo and World of Snacks, has garnered an enthusiastic response. Featuring over 770 exhibitors, the events collectively offer a vibrant, family-friendly summer experience that seamlessly blends literature, sports, lifestyle and gastronomy.

Three special offers celebrate Book Fair’s 35th edition
To mark its 35th edition, the Book Fair has launched three special promotions. Visitors born in 1990, the year the Book Fair was first held, can enjoy free entry by presenting valid identification, while a limited-edition 35th-edition special package will be available, allowing five visitors to enter for the price of three tickets. In addition, visitors spending more than HK$500 at the Book Fair will have the opportunity to receive a limited-edition commemorative tote bag and a special gift.

As a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva promotion in July, this year’s Book Fair has “Food Cultureï½¥Future Living” as its theme of the year. The event features more than 620 cultural activities, both inside and outside the venue, inviting prominent authors from the culinary literature realm to explore themes of cultural identity, lifestyle philosophy and food innovation through writing.

Seminar Series gathers writers from around the world to foster cultural exchange
The Book Fair continues to feature the Eight Seminar Series, covering a diverse range of topics, including Personal Development and Spiritual Growth, World of Knowledge, Theme of the Year, English and International Reading, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle, and Renowned Writers, co-organised with Ming Pao and Yazhou Zhoukan.

The Personal Development and Spiritual Growth series features a seminar celebrating the memory of renowned Hong Kong food critic and writer Chua Lam, with his assistant Yeung Ngo and close friend, well-known stylist Tina Liu, sharing stories about his life. Other distinguished speakers include former HKTDC Chairman Jack So, who will share his new book with the Chinese title As part of the World of Knowledge seminar series, Ronnie C. Chan, Honorary Chair of Hang Lung Properties and Chairman of the China Heritage Fund, will share the journey of restoring the Jianfu Palace Garden in the Forbidden City, drawing insights from the newly published book in Traditional Chinese, The Palace of Established Happiness: Restoring a Garden in the Forbidden City.

Highlights of the Theme of the Year seminars include renowned director and dietary therapy expert Yim Ho discussing anti-cancer nutrition (18 July); American commercial spaceship pilot Sian “Leo” Proctor on “Nourishing the Future – in Space and on Earth” (19 July); and a conversation between Andrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant, and food reviewer and author Benny Li (20 July).

The English and International Reading series features Akutagawa Prize winner Rie Kudan from Japan. With 5% of her book Tokyo Sympathy Tower generated by ChatGPT, she will discuss writing in the age of artificial intelligence (17 July). Emerging Korean novelist Cheon Seon-ran will share her creative journey (18 July); and 16-year-old Vietnamese English-language author Nguyen Hanh Phuong (aka Rosy Black) will share her story of writing during her school years, with parents invited to bring their children to participate (20 July). For more details on the seminars and the speaker lineup, visit https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.

Sponsored by the Cultural and Creative Industries Development Agency of the Government of the HKSAR, the World of Art & Culture echoes the theme of the year by holding the exhibition titled “Book a Table ï½¥ Food for Thought”, a collaboration between eight local and overseas artists and the consulates general of various countries in Hong Kong that uses food as a bridge to connect cultures and offers visitors a chance to explore the world through the dining table. The exhibition presents eight themed tables guiding visitors through stories of life and culture told through the dining table and covering topics such as food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music and art. Additionally, interactive installations on site recommend curated books and exhibits to visitors.

New zones break cultural boundaries
Two new zones are introduced at the Book Fair this year. The Cultural and Creative Products Zone showcases cultural and creative products from the museums of the Leisure and Cultural Services Department along with interactive experiences related to Hong Kong’s intangible cultural heritage. The Cultural Affairs Bureau of Macao also joins the zone with its signature “Craft Market” while Hong Kong exhibitor Tsi Ku Chai showcases creative pieces inspired by the Palace Museum in Beijing. The Hong Kong Tech Showcase area, meanwhile, presents innovative technology products in various fields including edtech, healthtech, sportstech, foodtech and more.

Sports and Leisure Expo encourages wider participation as National Games arrive
This year sees the staging of the 15th National Games, the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games, with several events taking place in Hong Kong. In response to the National Games and to promote wider sports participation, the Sports and Leisure Expo has set up an exhibition area where participants can take photos with games mascots Xiyangyang and Lerongrong. They can also learn more about the competitive events hosted in Hong Kong as well as the mass participation events, immersing themselves in the vibrant atmosphere of the games. The Hong Kong Sports Institute (Booth: 5C-B02) has set up a “Giant Cheering Net” where people can leave encouraging messages for all Hong Kong athletes, including those competing in the National Games. In addition, cyclist Leung Ka-yu, who has represented Hong Kong in the Asian Games and National Games, and freestyle rope skipper Ho Chu-ting, who was crowned men’s champion at the World Rope Skipping Championships, will share their journeys and experiences during the Star Athlete Sharing Session.

In collaboration with organiser M1 Group Limited, the FIBA 3×3 World Tour Hong Kong 2025 basketball tournament will be hosted indoors at the HKCEC for the first time. Matches will take place on Saturday and Sunday (19-20 July) in Hall 5E, featuring 16 of the world’s top teams, including four elite squads competing for the championship. Visitors can not only enjoy access to the Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks with a single ticket, but they can also visit the 3×3 Village to experience the atmosphere of a world-class event. Additionally, they can engage in various sports games and explore the Sports Industry Showcase Area. This initiative aims to create a multifaceted experience that promotes cultural, sports and tourism development while providing a one-stop shopping, leisure and sports experience for locals and tourists alike.

The Hong Kong Playground Association (Booth: 5C-D02 & 5C-E02) is once again participating at the Sports and Leisure Expo, introducing a new sports experience area that offers participants the chance to engage in both traditional and emerging sports. Activities will include pickleball, freestyle rope skipping and running on 16-17 July; street fitness on 18-19 July; HADO AR dodgeball on 20-21 July; and drone soccer on 22 July. The latter is one of the mass participation events at the National Games. This year’s Sports and Leisure Expo also features a brand-new Travel Zone, showcasing the ever-popular Japan Pavilion, co-organised by the Consulate-General of Japan in Hong Kong and 17 participating Japanese prefectures and cities. The zone also includes pavilions from Taiwan and Thailand as well as a variety of uniquely Hong Kong attractions.

World of Snacks features international delicacies and more!
The World of Snacks is divided into six zones – Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party Time and Snack Bar – and brings together over 1,300 creative and international snacks that offer everything from nostalgic flavours to festive party treats to satisfy every craving. A highlight this year is Heartwarming (Booth: 5B-A21), whose stone-ground black sesame products were endorsed with the Michelin Guide’s Bib Gourmand 2025. Signature offerings include black sesame ice cream, black sesame paste and sesame balls. Meanwhile, Krisca, in collaboration with Kwan Hong Bakery and LY Bakery, has launched a new range of pistachio snacks (Booth: 5B-A11). World of Snacks is also hosting a series of snack-related activities for visitors, including a Junior Mixologist Workshop (non-alcoholic version), to cater to the diverse interests of visitors.

This year’s Hong Kong Book Fair again offers a morning admission tickets promotion. Visitors entering before noon can enjoy a discounted ticket price of HK$10. In addition, the special re-entry promotion allows eligible ticket holders to re-enter the venue during two designated time slots. All ticketing can be found below.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hk
Salina Cheng Tel: (852) 3428 2362 Email: salcheng@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Snowy Chan Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Serena Cheung Tel: (852) 2584 4272 Email: serena.hm.cheung@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC’s Communications & Public Affairs Department:
Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

U.S. Polo Assn. Celebrates Seventh Year Supporting the 2025 Outsourcing Inc. Royal Charity Polo Cup

Tradable Bits Powers Fan Engagement for Rugby Australia’s Hosting of the Qatar Airways British & Irish Lions Men’s Tour 2025

All-New Digital Activations Await Fans of Rugby’s Most Anticipated Event Returning to Australia After 12 Years

Tradable Bits, the leading fan engagement platform, is a supplier for Rugby Australia’s fan experience for the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025 and its global charity partner Great Barrier Reef Foundation, whose mission is to create a future for the world’s coral reefs by protecting ocean habitats, restoring coral reefs and helping them adapt to the impacts of climate change.

Returning to Australia for the first time in 12 years, Lions Tours are one of the most anticipated events in global rugby. Tradable Bits is delivering ten new interactive fan experiences designed to entertain and connect supporters across every stage of the tour. Highlights include:

Stadium Match – a memory-style card game that challenges fans to pair iconic stadiums
This or That – fans are quizzed to find out if they’re a true Wallabies or a true Lions supporter
Trivia – tests fans’ knowledge of the Great Barrier Reef

More interactive games launch later in July, including “Jersey Match,” where fans match historical kits with tour years and “Photo Frame,” where fans share their passion for the team for a chance to be featured across socials.

“These digital activations aren’t just games-they’re opportunities to deepen engagement and create moments of connection across a global fan base,” said Tim Mullaly, General Manager, APAC, Tradable Bits.

The partnership builds on Tradable Bits’ ongoing collaboration with Rugby Australia, which began in February 2022, delivering data-driven fan experiences that span live events, digital campaigns, and sponsor activations.

The 2025 Lions Tour officially kicked off on June 28 with the Lions defeating the Western Force 54-7 in Perth. The Tour will continue across nine matches through August 2, including a three-Test series against the Wallabies. For tickets, match details, and tour information, visit rugby.com.au.

About Tradable Bits
Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organisations. More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America, Australia, and Europe. More information is available at www.tradablebits.com.

CONTACT:
Julie Mathis
Julie@TheCrooksGroup.com
310-428-5305

SOURCE: Tradable Bits

Global Sports Brand U.S. Polo Assn. Launches in Brazil With Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Brazilian market in partnership with Grupo Pasquini, a leading player in the country’s fashion industry. This expansion reinforces the global, sport-inspired brand’s presence in Latin America and further supports U.S. Polo Assn.’s strategic growth plan to reach new consumers around the world.

As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand’s international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.’s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion.

“Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand,” said J. Michael Prince, President and CEO of USPA Global, which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region.”

Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.’s multi-channel rollout across the country. The group’s proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms.

“U.S. Polo Assn. is a perfect fit for our strategic growth plan,” said Raritom Pasquini, Founder and President of Grupo Pasquini. “The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers.”

“We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation,” Pasquini added.

As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style.

Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide.

This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries.

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT GRUPO PASQUINI
With over 30 years of experience in the fashion industry, Grupo Pasquini is one of the leading players in the Brazilian market, with a portfolio that includes well-established brands such as Acostamento, ACT, and Inblanche. Headquartered in Santa Catarina, the group operates a 16,000 m² proprietary factory and has a strong multichannel presence – including over 4,000 multibrand retail partners, owned stores, e-commerce, and a growing franchise network. In 2025, Grupo Pasquini became the official partner of U.S. Polo Assn. in Brazil, further strengthening its position in the accessible premium fashion segment. The group is driven by three core pillars: innovation, operational efficiency, and structured expansion. For more information, visit: www.grupopasquini.com.

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gabriella Torre
DUETTO COMUNICAÇÃO
gabriella@duettocomunicacao.com
+55 11 98713-7020 (WhatsApp)

SOURCE: U.S. Polo Assn.

Eagle Football Holdings supports Leadership Changes at Olympique Lyonnais

Eagle Football Holdings Limited today confirmed its support of leadership changes which shall occur at its subsidiary Eagle Football Group (France) and Olympique Lyonnais.

John Textor, Chairman and majority owner of Eagle Football Holdings, acting in his capacity as the sole director, and on behalf of the sole shareholder, of Olympique Lyonnais, today appointed Michael Gerlinger to the position of Director General (CEO), and Michele Kang to the position of Chair and President. Mr. Textor has resigned from his leadership positions at Olympique Lyonnais, in favor of the appointment of Ms. Kang and Mr. Gerlinger.

Michele Kang, who is also a leading shareholder of Eagle Football Holdings, has served on the OL board since 2023, has been appointed Chair and President. She will take an active role in supporting OL’s executive management, including spearheading the club’s appeal process with the DNCG.

Michael Gerlinger, currently Chief Sports Officer of Eagle Football, has been appointed Director General of Olympique Lyonnais. A widely respected figure in European football administration, Michael brings over two decades of experience in governance, regulatory affairs and sporting operations.

Mr. Textor remains Chairman, CEO and majority owner of Eagle Football Holdings (UK), principal owner of SAF Botafogo (Brazil), Olympique Lyonnais (France), Crystal Palace FC (England) and Daring Brussels (Belgium). In terms of day-to-day responsibilities, he will now re-focus his attention on SAF Botafogo, Daring Brussels and Eagle’s Football club acquisition strategies in the UK.

Chairman and CEO, John Textor said:
“I am extremely proud of the global sporting successes of Eagle Football, with historic championships, cup wins, and tournament qualifications in Brazil, France and England, but it’s clear that we must make changes in our management approach, if we expect to be as effective off-the-pitch, as we are on-the-pitch.”

Regarding Olympique Lyonnais, “Each of our clubs and communities deserve leadership, with a strong local presence, and the acumen to overcome both the sporting and the non-sporting challenges that we face. It’s obvious to everyone that Michele is a perfect choice to lead OL, and I am thrilled for our community that she has accepted the job.”

He continued, “On a personal level, I am truly looking forward to the reduction of my day-to-day management responsibilities in Europe, so I can focus on markets where we have the full freedom to run our football clubs…to invest, innovate, grow and compete. OL in great hands with Michele, and I will focus on Botafogo, Daring Brussels and our next club in England.”

About Eagle Football Holdings Limited
INSPIRED BY FOOTBALL, DRIVEN BY FOOTBALL…MUCH MORE THAN FOOTBALL

Eagle Football is a sports, entertainment and technology company that engages with a global audience through its portfolio of interests in iconic football clubs and related assets around the world. Eagle Football is the leading shareholder of SAF Botafogo (reigning champion of Brazil and South America), Olympique Lyonnais (historic multi-year champion of France), Crystal Palace Football Club (2025 FA Cup Champion), and Daring Brussels.

Fueled by our portfolio of iconic football clubs, our passionate, global audience, and our position as a preferred destination for players-our goal is to build the leading football-related enterprise on Earth. We operate on the belief that the audience of a club is always more valuable than the club, and our scalable entertainment and technology strategies are designed to maximize our total addressable market opportunity, far beyond the reach of typical football clubs. Our mission is to create value for our shareholders by being a champion for our players, our clubs, our fans and our communities, and the magnificent game of football.

Inquiries:
Eagle Football Holdings Limited
www.EagleFootball.com
press@eaglefootball.com

SOURCE: Eagle Football Holdings Limited

Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy

DJ Benny Benassi, Artist Pietro Terzini, Performer Clara and More Than 1,500 Guests Celebrate 135 Years

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence’s iconic Santa Maria Novella, the brand brought the sport of polo’s heritage and modern energy to life on one of the world’s most prestigious fashion stages.

U.S. Polo Assn. X Pitti Uomo 108
Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”

A Night to Remember: ‘Play for the Moment, Live for the Legacy’

On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand’s authentic 135-year story.

Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night.

Immersive Art, Heritage, and Vision

The atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand’s past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo’s evolution and the brand’s growth into a multi-billion-dollar global fashion powerhouse.

The event’s creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini–known for his poetic commentary on pop culture and brand identity–debuted a custom visual installation that blended U.S. Polo Assn.’s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening’s message: heritage can be both honored and reimagined.

Celebrating the Moment, Building the Future

“This was more than a trade show–it was a global celebration of U.S. Polo Assn.’s legacy, culture, and future,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “To be part of such an experiential and exciting event set amid the creative energy of Florence–with our amazing partners and team–was simply extraordinary.”

“It’s a powerful reflection of sport-inspired legacy and the bright future of our global brand,” he added.

Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, “To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi’s finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn.”

A Booth Experience That Stole the Show

Located at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.’s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D “135” numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand’s past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to ‘meet and greet’ with U.S. Polo Assn.

Each of U.S. Polo Assn.’s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership:

Incom S.p.A. showcased the full men’s and women’s apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026.

Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer.

EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail.

EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation.

A Week to Remember

“U.S. Polo Assn.’s 135th Anniversary represents more than a milestone–it is a celebration of legacy, identity, and enduring style, “said Antonio De Matteis, President of Pitti Immagine.”To mark such a prestigious moment here in Florence–where tradition and innovation meet–is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand’s storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage.”

The brand’s presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.’s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand’s illustrious sport history but inspired the future and the birthright of Born to Play.

“From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.–rooted in the sport of polo and built for the next generation,” Prince added.

Photo Captions:

Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.
(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at the U.S. Polo Assn. Booth at Pitti Uomo 108, in Florence, Italy.
U.S. Polo Assn. models with Italian Olympic athlete Lucca Dotto at the U.S. Polo Assn. Booth at Pitti Uomo 108 in Florence, Italy.
U.S. Polo Assn. 135th Anniversary Celebration Booth at Pitti Uomo 108 in Florence, Italy – “Born to Play.”

Photo Credit: Matteo Lippera

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A

Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.p.A

Bonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit http://www.bonis-spa.com/.

About Eastlab S.r.l.

Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit http://www.eastlab.it/.

About EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. X Pitti Uomo 108
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

U.S. Polo Assn. X Pitti Uomo 108
Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

U.S. Polo Assn. X Pitti Uomo 108
Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

U.S. Polo Assn. X Pitti Uomo 108
Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

U.S. Polo Pitti X Uomo 108
U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.

U.S. Polo Assn. X Pitti Uomo 108
(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at USPA Booth

Related Documents:

U.S.POLO ASSN._135th anniversary_PITTI_8.jpeg
U.S.POLO ASSN._135th anniversary_PITTI_9.jpeg

“J-Style Trip Season 3” Tops Ratings for Twelve Consecutive Episodes

– Star Plus Legend Achieves a Win-Win in Both IP Ecosystem and Commercial Value

On June 15, the outdoor reality-variety show J-Style Trip Season 3, co-produced by Star Plus Legend and Zhejiang Satellite TV and exclusively sponsored by MODONG MAGIC, successfully concluded its season. Praised for its unscripted format, absence of fixed personas, and rule-free structure, the show has maintained high popularity across all three seasons. This season, J-Style Trip Season 3 topped the ratings for 12 consecutive episodes, ranking No.1 among variety shows in its time slot across 71 major cities according to CSM data. Across the entire season, the show garnered 375 trending topics on major platforms and generated over 4.1 billion views related to its content. On Weibo, the main hashtag #J-Style Trip# surpassed 2.2 billion views, with the total cumulative views of the main topic across all three seasons reaching 3.77 billion. A total of 56 individual trending topics remained on the charts for over 10 hours each, contributing to a long-tail effect with the season’s hot search duration exceeding 1,220 hours. On Youku, the show consistently ranked No.1 on multiple charts, including the Free Variety Show Popularity List and the Travel Variety Show List. J-Style Trip Season 3 set new benchmarks across all three seasons in terms of social media buzz and audience engagement. On Weibo alone, topic views for this season exceeded the combined total of the first two seasons — highlighting the show’s enhanced storytelling power and growing cultural impact.

This season, J-Style Trip Season 3 was led by Jay Chou, the creator of the “J-style journey,” who was joined by a vibrant group of travel companions including Will Liu, Ken Lin, Funky Tu, Will Tsai, Chien-Te Fang, Kuan-Ting Chen and Guanlin Chen. Together, they visited breathtaking destinations and uncovered touching personal stories—building an emotional connection unique to the “J-style” travel experience and contributing countless standout moments throughout the show. The addition of Will Liu brought fresh energy to the series. His seamless chemistry with Jay Chou created numerous memorable highlights—from leading foreign tourists in a ‘Chinese Herbal Manual’ fitness dance on the streets of Greece, to exploring traditional Chinese culture through Wing Chun and lion dancing in Guangdong. These moments added new layers of fun, spontaneity, and cultural richness to the journey.

J-Style Trip Season 3 centers around the theme of “looking for outstanding Chinese individuals around the world,” highlighting overseas Chinese who have made remarkable contributions across various fields—including professionals, artists, and cultural inheritors. This season’s journey spans countries such as Italy, Greece, and Saudi Arabia, where the cast meets figures like tennis star Zhang Zhizhen, rising opera talent Wang Kang, and world latte art champion Hu Zhonghua, among many others who are preserving and innovating intangible cultural heritage. Through these inspiring personal stories, the show vividly conveys the spirit of “passion knows no borders” and sheds light on the diversity and strength of Chinese identity in a globalized world. No longer just a casual trip among celebrity friends, this season has transformed into a warm, meaningful, and resonant exploration of culture.

This season, J-Style Trip 3 further elevated its signature relaxed travel aesthetic, while staying true to its unscripted, unfiltered, and freeform filming style. With a faster storytelling rhythm and more dynamic transitions, the show guided viewers through local markets, street food scenes, and everyday urban life—offering both in-depth cultural exploration and practical travel tips. In the season finale, the J-Style Trip group took part in a cultural exchange with young Chinese dancer Liang Daiqing and the “Shaoli Ensemble”, a traditional folk music group from the Zhuang ethnic minority in Guangxi. This “folk song × pop” crossover showcased the unique charm of the minority culture.

As the show’s popularity continues to rise, attention has also turned to its sponsors. MODONG MAGIC is the exclusive title sponsor, with Alipay as strategic partner. Special sponsors include ADATA, Enya Cyber-G, Bonggie, and VIVICYCLE, while the tourism boards of Saudi Arabia and Australia provide special support. This diverse brand backing fully unlocks the commercial potential of the content IP. Historically, star-led reality shows often “win critical acclaim but fail to reach mass appeal.” Even with top-tier celebrities and loyal fans, they rarely break out of niche circles. Star Plus Legend, the company behind J-Style Trip Season 3, has now set a new benchmark in star IP commercialization.

Unlike traditional talent management firms, Star Plus Legend focuses on creating proprietary brands based on each artist’s traits, adopting a long-term approach to star IP commercialization. In this season, Star Plus Legend upgraded the commercial loop around the show’s boutique content IP. Industry insiders explain that Star Plus Legend attracts brand sponsors and earns licensing revenue through the show, while also empowering its own IP and brands to boost new-retail sales. Leveraging celebrity influence and full-channel promotion, including livestream e-commerce and private-domain social media, Star Plus Legend converts IP traffic into product volume, forming a complete commercial loop that highlights the superiority of its operating model.

The success and monetization of J-Style Trip Season 3 mark the maturation of Star Plus Legend’s “IP-empowered new retail” model. In the arena of deep integration between content and consumer, this IP-centric, omnichannel marketing commercial loop not only increases the long-tail value of star IP but also creates a sustainable monetization path for the industry.

U.S. Polo Assn. Celebrates 135 Years at Pitti Uomo 108 with the Spring-Summer 2026 Collection and a Spectacular Anniversary Event at Santa Maria Novella in Florence

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), returns to Florence for Pitti Uomo 108 with the launch of its Spring-Summer 2026 Collection which includes classic, sport-inspired apparel, shoes, bags, and accessories, and a once-in-a-lifetime 135th Anniversary Celebration. This summer, U.S. Polo Assn.’s exhibit at Pitti Uomo is taking place from June 17 to 20, at Booth 32 Cavaniglia with very special guests, sporty models, and an immersive presentation of the brand and its collection. The high-energy theme of the show, PITTI BIKES will transform the legendary Fortezza da Basso into a buzzing circuit of fashion and lifestyle, creating the perfect stage for U.S. Polo Assn., a brand rooted in sport, authenticity, and timeless American style.

U.S. Polo Assn. X Pitti Uomo 108

The Exhibit: An Immersive Experience

Pitti Uomo 108 also marks a key moment for U.S. Polo Assn., the celebration of 135 years of sport inspiration and a milestone that pays tribute to tradition, sport, and the unique spirit of polo for those “Born to Play.” Throughout the most important menswear trade show in the world, U.S. Polo Assn. will unveil a reimagined exhibition space, designed to offer an immersive experience that narrates the brand’s authenticity and heritage through a visual experience created to celebrate 135 years.

To celebrate the anniversary, the booth will host a presentation and media moment on Wednesday, June 18, with J. Michael Prince, CEO of U.S. Polo Assn. (USPA Global), and Lorenzo Nencini, CEO of INCOM S.p.A and member of the Pitti Immagine Board. Alongside Prince and Nencini, U.S. Polo Assn. Italian licensees Augusto Bonetto, representing Bonis, Andrea Zini, representing EastLab, and Franco Zuccon, representing EuroTrade, will proudly show their respective products and speak with partners, vendors, and other brand representatives.

An Unforgettable Night: “Play for the Moment, Live for the Legacy”

On the evening of June 18, U.S. Polo Assn. will host its invitation-only 135th Anniversary Celebration in the stunning Chiostro Grande at the historic Complesso di Santa Maria Novella. Guests from around the world will gather for this exclusive event to toast to the past, present, and future of a brand born from the sport of polo that dates back to 1890.

Hosted by renowned Italian actor and author Roberto Ciufoli, the evening begins with an invitation-only dinner, followed by a live performance from Italian music star Clara, concluding with an electric DJ set by the legendary Benny Benassi. Guests will also experience an immersive art performance curated by visionary artists Luca Agnani and Pietro Terzini, making this celebration a multi-sensory tribute to U.S. Polo Assn. that honors the brand’s legacy, while looking confidently toward the future.

The wines provided for the evening will be Marchesi Frescobaldi, a world-renowned company that embodies the very essence of Tuscany and its extraordinary aptitude for viticulture.

“I am thrilled to return to Florence, a city synonymous with art, craftsmanship, and timeless style, to represent U.S. Polo Assn. alongside our European partners at Pitti Uomo 108-the most iconic menswear trade show in the world,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “This year, our presence in Florence takes on even greater significance as we celebrate the 135th Anniversary of U.S. Polo Assn. with a dynamic exhibition and an unforgettable party, featuring some of Italy’s most exciting names in music and art at such an iconic location.”

“It’s an extraordinary moment for our global brand to honor our sport-inspired heritage while celebrating U.S. Polo Assn.’s future-focused momentum on one of fashion’s most influential stages,” Prince added.

A Full Lifestyle Collection for Spring/Summer 2026

Presented by southwestern and central Europe licensee Incom, the U.S. Polo Assn. Spring-Summer 2026 ApparelCollection brings forward a contemporary heritage-inspired lifestyle wardrobe for men and women. Built around core capsules, the apparel collection blends quality materials, modern silhouettes, and vibrant seasonal palettes.

“To present the Spring-Summer 2026 Collection of U.S. Polo Assn. here in Florence – my city, and the beating heart of fashion – is an emotion beyond words,” said Lorenzo Nencini, President of Incom S.p.A. “As a proud member of the Pitti Immagine Board and the exclusive apparel partner for this incredible global brand, I am proud to contribute to the 135th Anniversary of U.S. Polo Assn. and its celebration on such a grand and meaningful stage.”

“Incom brings not only product, but passion, to the Fortezza da Basso. And we do so with Italian hands and global vision. This moment is a tribute to everything U.S. Polo Assn. has built – and to all that is to come,” he added.

Apparel Collection

The new Men’s and Women’s Apparel Collection for the season is built around distinct capsules that reflect U.S. Polo Assn.’s core values of authenticity, functionality, and timeless style.

Heritage: A spirited tribute to the sport of polo, featuring bold stripes, signature prints, crochet accents, beading, and hand-embroidered logos in vibrant summer tones.
Premium: Sophisticated staples in linen, Supima cotton, and hemp jersey, finished with natural dyes for a refined summer look.
Tailored: Soft silhouettes in cotton-linen blends and elegant neutrals. Modern suiting, lightweight knits, and fresh shirting define a new relaxed elegance.
Seasonal Palette: Think classic red, white, and blue washed denim tones, elevated with pops of citrus, coral, sky blue, and lime – bringing Americana into a new era.

Handbag Collection

Eastlab’s Spring-Summer 2026 Bag Collection blends sport-inspired utility with summer-ready charm for both women and men.

Women’s Line: From sleek, ultra-light nylon styles to 2-in-1 convertible bags and equestrian inspired saddle shapes, the collection offers options for both everyday function and refined occasion wear. Standouts include the satin Ceremonial line and embroidered Beach styles in terry cloth and mesh.
Men’s Line: Launching the Tennis Backpack, a stylish, water-resistant design with functional pockets for life on the move. Other new entries include elevated business and casual bags, with a focus on versatility and detail.
Eco Focus: Special-Edition bags celebrating 135 years are available in red, white, and blue, with eco-conscious details like water bottle pockets.

Footwear Collection

Bonis redefines sporty chic with a Footwear Collection that fuses classic American heritage with today’s most-wanted streetwear looks.

For Her: Ibiza and Samoa espadrilles return with updated rhinestones and bold embroidery, while Jada and Milly sandals steal the show with clean lines and modern platforms.
For Him: Classic slip-ons are paired with new lace-up versions, and fresh silhouettes like the Swift running shoe and Seneka sneaker bring a vibrant, youthful edge.
Trends: From retro runners to urban sandals, the lineup embraces summer versatility without sacrificing comfort or performance.

Watch & Jewelry Collection

EuroTrade debuts a refined Watch and Jewelry Collection that captures the essence of summer sophistication with standout style and playful color.

Watches: Premium materials like satin and soft leather meet eye-catching details, including colorful dials in the Jayden Line and luxurious straps in the Vivian Collection.
Jewelry: A bold and expressive assortment featuring metallic finishes and joyful tones. From the cool blues of Maisie to the vibrant hues of Naomi, each piece is designed to elevate daily style.
In-Store Experience: EuroTrade also launches the USPA Watch Collection Case – a secure, anti-theft display now available in U.S. Polo Assn. stores, giving customers a tactile, inviting shopping experience.

U.S. Polo Assn.’s presence at Pitti Uomo 108 is more than just a showcase – it’s a milestone. With a bold, modern collection and a spectacular celebration in Florence, the brand continues to honor its roots in the sport of polo while riding confidently into the future of fashion.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com

About Eastlab S.r.l.
Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit www.eastlab.it

About EuroTrade s.r.l.
EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London

Three-Day Polo Festival Welcomes Over 30,000 Global Attendees to Hurlingham Park

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly served once again as the Official Apparel and Jersey Partner for Chestertons Polo in the Park, one of the world’s largest and most iconic polo lifestyle festivals. Held June 6-8, 2025, at the historic Hurlingham Park in the heart of London, this year’s edition welcomed over 30,000 attendees across three thrilling days of international polo, sport-inspired fashion, and family-friendly entertainment.

U.S. Polo Assn. at Chestertons Polo in the Park
Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.

As the Official Apparel and Jersey Partner, U.S. Polo Assn. outfitted all participating teams of the weekend, as well as staff uniforms. The brand also hosted an immersive on-site experience for event attendees, featuring a vibrant U.S. Polo Assn. merchandise tent showcasing official co-branded event apparel, a polo-inspired photo wall, and interactive brand models, along with contests and cap giveaways.

Now in its 15th year, Chestertons Polo in the Park is the only polo event played in central London and continues to grow in prestige and popularity as Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertainment, and more. The highly anticipated weekend kicked off with International Day on Friday, as England faced Argentina, alongside six world-class polo teams representing different global cities, followed by Saturday’s Ladies Day, and the culminating event on Sunday with Finals and Family Day, drawing crowds of polo enthusiasts from the U.K. and across the globe. Team Riyadh won the weekend’s tournament against Akrham Team Punta Cana with a score of 10-5, and Cesar Crespo from Team Riyadh was awarded Tournament MVP.

“Chestertons Polo in the Park is a one-of-a-kind event that brings together the spirit of polo, our U.S. Polo Assn. brand, and the energy of London in a fun, stylish, and accessible way,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “Our sponsorship reinforces the authentic connection between our brand and the sport of polo while helping us further engage U.K. consumers in one of our most important and fastest-growing markets.”

The global, multi-billion-dollar U.S. Polo Assn. brand continues to expand across the United Kingdom with store openings at McArthurGlen’s East Midlands and Cheshire Oaks and additional brick-and-mortar locations planned in the coming years. U.K. consumers can also explore the brand’s latest sport-inspired styles for men, women, and children at www.uspoloassn.co.uk.

“As the strategic partner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park is an ideal platform to showcase our sport-inspired brand’s connection to historic English polo,” said Boo Jalil, CEO of Brand Machine Group, U.S. Polo Assn.’s U.K. licensing partner. “This annual celebration not only builds brand visibility in a meaningful way, but also highlights the fun, fashion-forward, and approachable spirit of U.S. Polo Assn.”

Set against the backdrop of one of polo’s most historic venues – Hurlingham Park, where the sport was first played in 1874, the event reflects decades of tradition, including hosting the 1908 Olympic Polo Final and multiple Westchester Cup matches between the United States and England.

“U.S. Polo Assn. is the perfect fit for Chestertons Polo in the Park, and we value the continued support,” said Rory Heron, Managing Director of Sportgate International, the founding organizer of the event. “The brand’s meaningful connection to the game and globally recognized style brings authenticity, accessibility, and innovative activations to our spectacular annual celebration of sport and lifestyle in London.”

Photo Captions:
1. Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.
2. U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park
3. Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.
4. Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event
5. Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

Photo Credit: Jen Deberigny

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ, as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments, contact sales@brandmachinegroup.com.

About Sportgate International
Sportgate International is an international event management and sports marketing agency. Established in 2015, Sportgate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfolio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-profile venues in the world, offering original content that enables networking and marketing to specific audiences.

For more information, visit sportgateint.com.

Contact Information
Shannon Stilson
VP, Sports Marketing and Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
VP, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. at Chestertons Polo in the Park
U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the Park
Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.

U.S. Polo Assn. at Chestertons Polo in the Park
Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

U.S. Polo Assn. at Chestertons Polo in the Park
Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event