Category: Retail & eCommerce

RentoMojo and CleverTap Join Forces to Enhance Customer Engagement and Fuel Revenue Growth

CleverTap, the all-in-one engagement platform, today announced its partnership with RentoMojo, an online rental solution. Through this collaboration, RentoMojo aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts.

Founded in 2014, RentoMojo has carved out a niche in the rental industry. The company is known for its innovative rental solutions in furniture and appliances. It is on a robust growth trajectory and sought a strong customer engagement platform to support its business expansion plans. 

With the previous customer engagement solution, RentoMojo faced challenges expanding its reach and boosting impressions. After a comprehensive evaluation, RentoMojo chose CleverTap over its competitors for its advanced analytics capabilities, and superior customer service to enhance their reach and impressions metrics. Additionally, CleverTap’s onboarding process demonstrated the depth of support and seamless integration across RentoMojo’s app and website, offering a unified view of customers.

With CleverTap, RentoMojo aims to achieve: 

  • Enhanced user engagement and reduced churn through optimized customer funnels. 
  • Increased repeat purchases and referrals through personalized upsell and cross-sell strategies.
  • Repeat transactions and maximized conversions, without increasing acquisition costs.

Dhruv Wahal, Growth and Revenue Head, RentoMojo, said, “Our primary focus has always been on building a sustainable and profitable business model, and choosing CleverTap was a strategic move for RentoMojo as we prepare for our next phase of growth. CleverTap’s advanced analytics, seamless integration, and strong support have helped us transform our customer engagement strategies. Most of all, their collaborative ethos has made us feel like we’re part of the same team working towards a common goal. We are confident that this partnership will help us achieve our growth plans, scale our business and enhance the overall customer experience.” 

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “RentoMojo’s remarkable strides in the rental industry make this partnership truly exciting. Together, we aim to create seamless experiences for their customers as they embark on an exponential growth phase. Through CleverTap’s platform, RentoMojo achieved a 37% boost in reachability compared to competition after a rigorous Proof of Concept (POC) that Rentomojo undertook. We’re thrilled to support RentoMojo with our innovative solutions, and their choice to leverage CleverTap’s platform underscores our commitment to delivering superior service and customer experiences.”

About RentoMojo
Brand Story
Rentomojo was born from a deep desire to transform lifestyles. We saw the struggle of urban living and set out to create a solution that brings ease and joy. We envisioned a world where people could embrace change without the burden of ownership. Rentomojo is not just a service; it’s a movement towards sustainable and minimalistic living, enabling you to create a home that evolves with you. We offer a promise of quality, convenience, and freedom, making each day better than the last.

Brand Overview
Rentomojo – India’s largest rental solution provider for furniture and appliances proudly boasts of a 4.5-star rating on the Google Play Store and over 4.5 lakh + loyal customers. Backed by leading investors like Accel Partners and Chiratae Ventures, we continue to provide flexible rental solutions for furniture, appliances and electronics, emphasizing convenience, affordability, and quality for urban young professionals. At Rentomojo, we offer more than just rental services—we open up a world of possibilities. With our guaranteed quality and swift service, you can bid farewell to the hassles of buying and embrace the convenience of renting. Welcome to a smarter, hassle-free way of living!

For more Information visit : www.rentomojo.com
LinkedIn: https://www.linkedin.com/company/rentomojo/

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

Local Brands Unite to Celebrate Team Malaysia Youth All Girl Cheerleading Team’s Historic Gold Medal Victory

Presto, Malaysia’s First and Largest Loyalty E-commerce Aggregator, and OldTown White Coffee, Malaysia’s largest halal-certified kopitiam chain, joined hands in a spectacular Victory Celebration last Saturday to honor Team Malaysia Youth All Girl’s (TMYAG) historic achievement. The event, held at OldTown White Coffee’s Jaya One outlet, marked TMYAG’s remarkable journey from securing Malaysia’s first-ever Gold Medal at the ICU International Cheerleading Cup 2024 to their earlier Bronze Medal win at the ICU Junior World Cheerleading Championships 2024 in Orlando, Florida.

(Top row, 7th from left): Ms. Jaymee Tan Yee Ming, Vice President of the Cheerleading Association and Register of Malaysia (CHARM), and Ms. Prawn Cheng, Chief Merchandising and Marketing Officer of Presto, together with the Team Malaysia Youth All Girl (TMYAG).
(Top row, 7th from left): Ms. Jaymee Tan Yee Ming, Vice President of the Cheerleading Association and Register of Malaysia (CHARM), and Ms. Prawn Cheng, Chief Merchandising and Marketing Officer of Presto, together with the Team Malaysia Youth All Girl (TMYAG).

The celebration brought together local brands and community members, including Presto’s brand partners such as Neucvr, a home-grown fashion brand, SAYS Energy Drink, a new lifestyle Energy Drink, and ButterCup, your next best friend for period care, all joining to celebrate the athletes’ success. These offerings served as tokens of appreciation and rewards for the athletes’ hard work and dedication.

“Today, we’ve brought our brand partners, who are local homegrown brands, together to showcase the power of community and corporate collaboration. By working together, we hope to inspire more young athletes and reinforce the importance of supporting local talent,” said Prawn Cheng, Chief Merchandising and Marketing Officer of Presto.

“Seeing such talent and passion from our local youth is truly inspiring. As a home-grown brand, we take immense pride in nurturing local talent and contributing to our community’s success. Being the main F&B provider for this celebration gave us a wonderful opportunity to support these amazing athletes and celebrate their achievements together with our community,” said Phan Tsui Suan, Head of Brand & Marketing of OldTown White Coffee.

By showcasing this collaboration, the event aimed to inspire more young athletes and emphasise the importance of community and corporate involvement in sports development. It not only celebrated TMYAG’s success but also promoted the value of supporting local talent and sports initiatives, reinforcing the belief that community support is crucial for nurturing future champions.

TMYAG’s journey from securing Malaysia’s first-ever cheerleading medal with a Bronze at the ICU Junior World Cheerleading Championships 2024 to achieving Gold at the ICU International Cheerleading Cup 2024 is a testament to their dedication and perseverance. Their success story is a shining example of what can be achieved with passion, hard work, and unwavering support from family and community.

The Victory Celebration, held at OldTown White Coffee’s Jaya One outlet, was a vibrant affair filled with joy and excitement. Attendees included the TMYAG athletes, coaches, the Cheerleading Association and Register of Malaysia (CHARM) Vice President, committee heads, advisors, parents, and brand partners of Presto.

Presto http://www.prestoconnect.io 
OldTown White Coffee https://www.oldtown.com.my/ 

U.S. Polo Assn. Hosts Firenze Polo Tribute at Santa Croce Square, Florence To Celebrate Pitti Immagine Uomo 106th Edition

Multi-Billion-Dollar Global Sports Brand Shows Timeless, Sporty Spring-Summer Collection 2025

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its timeless, sporty Spring-Summer Collection 2025 from June 11-14 at Pitti Immagine Uomo 106th Edition at the historic Fortezza da Basso in Florence.

The Pitti Immagine show this June will be full of excitement and awash with a wave of energy. “Pitti Lemon” has been chosen as the theme for both the advertising campaign and the displays at the Fortezza, bringing to life all that is summery, sunny, and refreshing, very much like the U.S. Polo Assn. SS25 Collection.

THE EVENT
On Wednesday, June 12, U.S. Polo Assn. will be presenting a historic Firenze Polo Tribute at Santa Croce Square, a friendly but competitive arena-style match between the Italian and French National Teams. This is the very first time that a polo game will be played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) as well as the Municipality of Florence.

The momentous polo game will be preceded by the Calcio Storico Legends Match, which celebrates Florentine Tradition. The Calcio Storico Fiorentino is a combination of soccer, rugby, and wrestling that originated in 16th-century Florence and is played today in authentic costume in the Piazza Santa Croce, located directly in front of the Santa Croce church. A spectacular Florentine parade through Piazza della Signoria to the playing field will open the event. Once arriving at the Piazza Santa Croce, a significant ceremony will follow where the Magnifico Messere will be appointed. The evening will conclude with a private cocktail party following the games at Fondazione Zeffirelli headquarters in Piazza San Firenze.

The parade, the Calcio Storico Legends Match, and the Firenze Polo Tribute are open to the public.
U.S. Polo Assn. will outfit the polo players, kickers, and flag wavers with U.S. Polo Assn. polo shirts for the parade. Custom U.S. Polo Assn. performance team jerseys will be designed for both the Italian and French National Teams. Additionally, custom “Firenze Polo Tribute 2024” caps will also be given out to the thousands of sports fans who will attend.

THE PITTI SHOW
Join U.S. Polo Assn. from June 11-14 at Booth 32 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2025, celebrating the brand’s heritage in the sport of polo since 1890. See the collection in an immersive digital setting that brings to life the spirit of the Collection, which includes classic, sport-inspired apparel, shoes, bags, and accessories.

Media will be invited for meet and greets Wednesday, June 12 beginning at 10:30 a.m. Representing U.S. Polo Assn. will be J. Michael Prince, the President and CEO of USPA Global, the company that manages and oversees the $2.4 billion U.S. Polo Assn. brand across 190 countries, and Incom CEO Lorenzo Nencini. Incom is U.S. Polo Assn.’s Italian Apparel Licensee.

Prince, who will be receiving the Magnifico Messere recognition at the June 12 Santa Croce Procession, said, “It’s an incredible honor to be receiving the Magnifico Messere by the Florentines, and something I will cherish forever. I have always loved Florence and now my bond with this very special city only deepens.”

“I am delighted to again be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world with my outstanding partners Incom, Bonis, EastLab, and EuroTrade, who bring the very best of what our global brand has to offer to Europe,” added Prince. “U.S. Polo Assn. is proud to be hosting the historic Firenze Polo Tribute at Santa Croce in partnership with the City of Florence, the Italian and French Federations, and the historic Calcio Storico di Firenze. This Pitti week event is not to be missed.”

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini, as CEO, became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. Nencini served on the Pitti Immagine Board of Directors in 2023.

“We have managed to do something very unique, because polo, like Calcio Fiorentino, has ancient roots and similarities. Being able to bring these two sports together here in Florence is something extraordinary, thanks to Calcio Storico and the city of Florence,” said Nencini. “During the time of Pitti Uomo, the FISE, FFS and U.S. Polo Assn. are now guests of one of the most beautiful squares in the world, Santa Croce. While polo is played in prestigious locations, never in such an important historic city center like Florence. Both games will be spectacular events to watch.”

“I’d like to thank everyone involved. All this was possible due to the shared vision of the many people who wanted this event to be a reality,” he added.

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

On the sport side, guests include Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also, Michele Pierguidi, President of Calcio Storico di Firenze, Gianluca Lapi, an icon of Florentine Calcio Storico, and players Dario Bordoni (Rossi), Arno Di Puccio (Bianchi), Antonio Marcelli (Azzurri), and Francesco Manzella (Verdi), heroes of the marketing campaign created for the event. Representatives of the Municipality of Florence will also be on hand.

THE COLLECTIONS:

U.S. Polo Assn. Men’s and Women’s SS25 Collection of apparel, presented by Incom, highlights timeless Spring and Summer styles, in a sophisticated neutral color palette. Washed red, white, and blue colors with denim tones give a fresh new look to the classic Americana style that is U.S. Polo Assn. Pops of color enhance the bright, summer mood of this amazing Collection. SS25 presents Premium, Tailored, and Heritage capsules.

The Premium capsule features jackets, trousers, and overshirts to be worn mixed with light knitwear and polo shirts in light crepe cotton, Supima cotton, and hemp jersey, which is then mineral garment dyed with vegetable dyes. Tailored represents artfully crafted apparel for Spring and Summer, such as cotton-linen mélange jackets with a comfortable fit for a more modern look. Dresses are created in soft silhouettes and blazers, trousers, and shorts in linen fabric makeup suits for daywear. Complete the look with lightweight shirts available in all the season’s freshest colors. Finally, the Heritage capsule, inspired by the sport of polo, showcases the soul of the U.S. Polo Assn. brand with natural and bright tones to wear in the height of summer. Crochet details, stripes, and signature prints along with beautiful beading, and hand-embroidered logos adorn this capsule.

The U.S. Polo Assn. Footwear Collection for SS25 is presented by Bonis. The mood of this collection reflects the brand’s iconic, dynamic, and modern spirit. Drawing inspiration from the sport of polo and American tradition, while keeping an eye on contemporary trends, U.S. Polo Assn. presents four footwear trends. The legacy of retro sneakers is updated through an urban and sophisticated spirit in the “Inside Out” style, a contemporary shoe available in varieties of colors and materials. Innovative designs and functional details distinguish “Rubber Lifestyle,” a fashion trend that is sporty and stylish and a must-have for the busy lifestyle. “Summer Weavings” offers timeless elegance for the summer season through braided sandals and rope wedges with Mediterranean inspiration. Moccasins and sandals in leather, cotton, and denim take center stage in “Indie Taste,” a fashion trend that brings forth the bohemian spirit while retaining the signature U.S. Polo Assn. style.

U.S. Polo Assn. Men’s and Women’s Handbags for SS25 are presented by Eastlab and are synonymous with sporting elegance and timeless style. The new collection promises to captivate with its supreme totes and handbags, adorned with the classic double-horseman logo for an elegant finish. From formal to the beach, there are new and exciting styles for women and men. The Women’s Collection is enriched with casual and versatile bags with modern shapes and fine textures such as jacquard and leather, as well as convertible straps. A sporty attitude with a classic distinction describes the Men’s Collection. From casual to business, bags, and weekenders, there is a great mix of functionality and style. New to almost all backpack models will be the introduction of a practical water bottle pocket, supporting greater ecological awareness through the limited use of plastic. The Collection is proud to introduce exclusive Special Edition bags celebrating 135 years of U.S. Polo Assn. in three classic and iconic palettes of red, white, and blue.

U.S. Polo Assn. Watch & Jewelry SS25 Collection by EuroTrade is known for its sport-inspired, classic style that respects the brand’s history while always paying close attention to the themes of quality, sport, and authenticity. The new SS25 Watch Collection brings the softest leathers, classic shapes, and precious details like the velvet strap of the new Argo model and the colored baguette stones of Giselle. The new SS25 Jewelry collection offers a more vibrant and modern assortment with a wide variety of styles, like the bright colors of our new enamel collection Erin and Meghan, from timeless blue tones to pops of lime, fuchsia, and champagne. This Pitti, Eurotrade presents the “USPA Watch Collection Case”; this attractive and original showcase tool has been developed for the USPA apparel stores with the goal to give the customer a full view and U.S. Polo Assn. experience. The case can host from eight to 14 watches secured with a smart anti-theft device that allows the customer to try and touch the watches in-store.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com.

About Eastlab
Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Western Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it.

EuroTrade s.r.l
.EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com 
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net 

Laura Varani
lauravarani@hubcomm.net 

Sara Montanelli
saramontanelli@hubcomm.net 

Laura Manfrin
laura@twins-pr.com 

Maura Busatto
maura@twins-pr.com 

SOURCE: USPA Global Licensing Inc.

Unlocked – The Mobile & App Growth Summit Lands in Singapore

Unlocked, the Mobile and App Growth Summit travels to Singapore on September 5, 2024. It is presented by Martechvibe, a global media outlet that focuses on marketing and CX industry summits.

Singapore leads the charge in the global digital transformation thanks to its tech-savvy populace and resilient infrastructure. The city-state experiences a surge in mobile usage, social media and dynamic shifts in consumer behaviour year-on-year. This underscores the critical need for inventive and impactful mobile app marketing strategies. What are the future trends, and how can marketers prepare for it?The Unlocked – Mobile & App Growth Summit caters to mobile marketers, growth experts, productmarketers, and monetisation leaders, offering a platform to enhance their skills and elevate their brands.The ecommerce sector has flourished due to heightened app usage among Singaporeans. Shopping platforms such as Shopee, Lazada, and Amazon dominate user activity, whiledelivery apps like Grab and FoodPanda capitalise on the surge in mobile usage for food and beverage orders.Key sessions to attend:

  • Zero to Hero: Transforming Your Mobile ExperienceGoing Beyond Downloads – Formulating Habit-Forming AppsMastering IOS App Campaigns: Navigating Success with SKADNetworkEnd-to-End Ad Fraud Management HandbookThe Power of Click-to-SubscribeThe Challenge of Personalisation In a Post-Tracking World
    • The speaker line-up includes Asha Gourinath, Regional Head of Growth-Performance Marketing & Media at Grab; Delphine, Director Qcom at foodpanda; Jeraldine Saw, Director eB2B Digital Marketing at The Coca-Cola Company; Dipti Khalate, Head of Growth APAC at Zalora;Gaurav Khanna, Head of Data Science at Tokopedia; Nikhil Vidyan, Group Head of Digital Marketing atNinja Van Group; Preeti Naini, VP Operations at Go City; Sudarshan Bala, Regional Marketing Director at Carousell Group; Tessa Kerk, Lead Creator Program at Socopely; Raji Senthilkumar, Head, Digital Platform at Standard Chartered; and Pablo D Cantu, Head of Product at Bitsmedia.For more details and registration, visit Unlocked.About MartechvibeMartechvibe is a global digital magazine and authority on marketing technology and customer experience. It is theforemost voice on how enterprises, marketers, CX professionals and brands are adopting martech. With a pulse on the disruptions, regulations, challenges and enterprise goals of global players and legacy companies – the title taps into marketing leaders with a space to share, debate and inform the professional community. Since 2018, we have covered the evolution of martech, adtech and CX in this new era of marketing intelligence.Media Contact:Rajdatta BekanalkarMarketing ManagerVibe Media Grouprajdatta@vibeprojects.com

    [MEDIA ALERT] Fast Food Era – Is This The Demise of A Good Digestive Health?

    The fast-paced lifestyle of Singaporeans has led many to turn to fast food as a convenient dining choice. According to a 2018 Nielsen survey, it is revealed that 76% of Singaporeans choose fast food outlets for a speedy meal. In addition, about 55% of Singaporeans prefer to eat out on a weekly basis instead of home-cooked meals. Experts believe that the main appeal of fast food largely stems from the demands of their busy schedules and lifestyle changes apart from its affordability and convenience. 

    However, the increased consumption of fast food and takeaways has also led to a rise in digestive health issues among the population. In 2022, the global Digestives & Intestinal Remedies market reached US$18.79 billion, and the market is projected to reach a CAGR of around 2% by 2024. To mark World Digestive Health Day on 29 May, LAC is dedicated to raise awareness of digestive health challenges faced by Singaporeans. Recognising the impact of dietary habits and lifestyle changes on digestive health, LAC offers targeted solutions aimed at supporting and optimising digestive functions, promoting better overall gut health. With over 25 Billion CFUs of active probiotics and 12 strains of friendly bacteria, LAC Probiotic Complex 25 Billion CFU – Daily Support effectively maintains probiotic levels and boosts a healthy digestive system; promoting a balanced microbiome. In addition, it counterbalances poor dietary choices caused by the overconsumption of fast food.Digestive issues can arise when the body lacks sufficient enzymes to break down food effectively. LAC’s GastroRX® Digest – Enzymes offers a solution to this problem. This specialised formula contains a blend of enzymes that work together to enhance the digestion and absorption of nutrients from complex foods. This can lead to improved nutrient intake, reduced digestive discomfort, and good overall digestive health. 

    U.S. Polo Assn. Named Finalist as Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce the brand’s nomination as a finalist for Best Sports Licensed Brand at the prestigious 2024 Licensing International Excellence Awards. The high-profile event, which takes place annually in Las Vegas, honors brands who execute innovative and creative methods to market themselves around the globe.

    Winners in 32 categories were selected from nearly 200 finalists by an expert global panel across 20 different countries and voted on by members of the licensing industry at large. With more than 800 entries received, U.S. Polo Assn. was among notable brands such as Formula 1, NASCAR, the NFL Players Association, 24H LE MANS, and Yale University in the category for Best Sports Licensed Brand.

    “We are proud of U.S. Polo Assn.’s nomination for the Best Sport Licensed Brand as we continue to drive record growth for our global brand through strategic partnerships, award-winning global marketing and digital campaigns, and most importantly, elevating the consumer experience,” says J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. sport brand. “U.S. Polo Assn. is honored to be named alongside other industry leaders in the 2024 Licensing International Excellence Awards, and we congratulate the winner for their performance this year!”

    U.S. Polo Assn. has demonstrated licensing excellence this past year by delivering a record $2.4 billion in global retail sales in 2023 and by its growth in 190 countries through 1,100 retail stores and thousands of wholesale locations and e-commerce. New and existing strategic stores around the world have been enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. The multi-billion-dollar sport brand also generated record e-commerce growth with some 50 brand sites in 20 languages and over 8 million social media followers. In addition, U.S. Polo Assn.’s landmark multi-year deal with ESPN has brought exposure to many of the premier polo championships in the world to a massive global audience. Finally, the USPA now owns the USPA National Polo Center (NPC) located in Palm Beach County, the sport’s premier destination in North America, with U.S. Polo Assn. as the lead sponsor.

    “It’s an honor to be recognized as a finalist for the Best Sports Licensed Brand. I am extremely proud of our dedicated U.S. Polo Assn. team, whose consistent and innovative efforts enhance our brand’s presence and position for the continued success in the global market,” said Molly Robbins, SVP of Global Licensing and Business Development at USPA Global. “We are thrilled to stand alongside such esteemed licensing peers, and we remain committed to challenging ourselves on how we think, build, and elevate U.S. Polo Assn.”

    This year’s Excellence Awards were held at the HyperX Arena in the Luxor on May 20, 2024, in Las Vegas to celebrate the best of the global licensing industry. Attending on behalf of U.S. Polo Assn. were Robbins and Shannon Stilson, VP of Sports Marketing and Media.

    About U.S. Polo Assn. and USPA Global
    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

    For more information, visit uspoloassnglobal.com and follow @uspoloassn.

    USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

    Contact Information
    Stacey Kovalsky
    VP Global PR and Communications
    skovalsky@uspagl.com
    +001.561.790.8036

    Kaela Drake
    PR & Communications Specialist
    kdrake@uspagl.com
    +001.561.461.8596

    SOURCE: USPA Global Licensing Inc.

    .

    View the original press release on newswire.com.

    Shaping a Green Future for Textile Industry- Aimer 2024 New Presentation of Seaweed Fiber Pajamas

    Environmental protection has become a common challenge of all humanity, as the global warming is worsening and natural resources are falling short. Aimer Group, a textile leader, presented its answer to this global issue with its practical actions and developed, with the exclusive technical support of the State Key Laboratory, the world’s high-end marine natural multi-functional underwear for the first time in May 2023. Thanks to its one-year technological accumulation, Aimer launched a newly upgraded seaweed fiber series overseas in 2024, leading the green revolution of the textile scene once again.

    Seaweed fiber: a Double Guarantee of Both Environmental Protection and Health
    Worldwide, as environmental protection has become a key part of corporate social responsibility, a growing number of consumers are going for sustainable and green products, driving the global textile industry towards a path of green development. Aimer Group, therefore, jumps on the bandwagon and utilizes the seaweed fiber to meet the needs of consumers for healthy and comfortable products, and to demonstrate its commitment and contribution to environmental protection efforts.

    By propelling its industrial application of high yarn count seaweed fiber, Aimer Group looks to hugely enhance the quality and comfort of the fabrics, and demonstrate its leading position and technological strengths in the field of green textiles. What’s more, seaweed fiber pajamas features a pipeline of patented technologies, including glued clothes-making method, utility model patent for sleep wear, and edge-shrinkage structure patent, while strictly following four execution standards of AAA-level antibacterial function, anti-mite performance, breathability, and hyaluronic acid content, providing consumers with comprehensive health protection.

    Market recognition: the Double Glory of Both Quality and Innovation
    Seaweed fiber pajamas, thanks to its stellar quality and innovative design, has been awarded the title of “Designated Product at the Chinese Sleep Congress” and stood out in the International Awards of Golden Sleep 2023. Winning two Awards of the “Annual Selected Sleep Equipment of Better Sleep Choice” and “Annual Innovative Business Practice”, seaweed fiber pajamas has fully demonstrated its remarkable performance and innovative strength.

    As quality sleep is crucial for our health and quality of life, Aimer strives to present better sleep from the healthy and comfortable seaweed fiber to more consumers. Since 2010, Aimer Group has been making inroads into overseas markets and bringing high-quality underwear to consumers across the globe. Specifically, the Group has seen its business presence in a great many overseas boutique shops, serving as a bridge to interact with overseas consumers. Seeking to showcase Aimer’s exquisite craftsmanship and unique design, these shops have also conveyed Aimer’s unwavering commitment to environmental protection and sustainable development.

    Looking ahead to the future, Aimer Group will adhere to its environment efforts and innovative design to grow the textile industry in a green way; Besides, the Group, through its innovative technology, will produce more green and healthy products and services, and contribute to the sustainable development of our planet Earth by working with global partners.

    Media Contact
    Aimer
    Tiffany Zhang
    Email: aimermarketing@aimer.com.cn 
    Website: https://aimeronline.com/ 
    Telephone: +86 19520498831

    CleverTap’s 2024 Market Research Report Unveils that Brands Implementing Higher AI Adoption See 4x Boost in Conversions

    CleverTap, the all-in-one engagement platform, today released its market research report on “The AI Edge in Customer Engagement”. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value. 

    The research conducted by CleverTap highlights insights from analyzing 42 global brands, running campaigns for millions of customers across more than 50 countries. The research participants included a broad spectrum of professionals, from technical specialists in AI to marketing strategists, including profiles like VPs, CMOs, Data Science leads, Product Managers, and Marketers.

    The research study serves as a guide for brands navigating the implementation of AI. Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. This will involve brands needing to shift from using AI for operational efficiency to leveraging it for personalization, experimentation, and ultimately, strategic planning and decision-making.

    CleverTap has found that in the customer engagement domain:

    • 54% respondents achieved faster content generation and campaign rollout with AI 
    • 82% of respondents have experienced increased operational efficiency with AI by streamlining workflows and automating content generation
    • 64% of respondents have used AI to build personalized experiences and content resonating with individual preferences at scale with real-time experimentation for optimal engagement
    • 39% of respondents leveraged AI for automated decision-making and taking more informed decisions by analyzing large volumes of data, predicting outcomes and strategizing for the next best action

    In terms of adoption of AI by teams within a brand:

    • 71.4% of respondents highlight that AI capabilities are most extensively utilized by content teams, underscoring the pivotal role AI plays in content generation 
    • Followed by growth marketing teams at 57.1% indicating a robust application of AI in strategizing and expanding marketing efforts. Central marketing and product teams also integrate AI into their operations, although to a lesser extent

    CleverTap found that brands today miss out on 4x higher conversions and improved business value due to inefficient AI adoption. CleverTap also assessed the impact of adoption of Clever.AI, CleverTap’s AI engine in brands by classifying these into three levels based on their AI-driven use cases in customer engagement.

    The research study categorizes brands based on the value they have realized through three distinct levels of AI adoption. These classifications are determined by their use of Clever.AI’s capabilities in driving operational efficiency, enhancing personalization and experimentation at scale, and automating decision-making. 

    • In Level 1, 89% respondents observed operational efficiency as the primary benefit when utilizing Clever.AI’s capabilities
    • In Level 2, 90% of respondents observed scalability of personalization and experimentation as their top gain from Clever.AI’s capabilities
    • In Level 3, around 67% of participants in this category selected AI-automated decision making as their foremost benefit from integrating Clever.AI

    The report further looked at the impact of AI on conversion rates and on business value. For more information, download the report here. 

    Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap, said, “AI is the catalyst reshaping every facet of today’s brands – from optimizing operations and enriching customer engagement to revolutionizing decision-making. The insights highlighted in our 2024 market research report offers a great strategic approach for brands at the initial stages of AI adoption should aim to progress gaining maturity and achieve significant improvements in conversion rates and business value. After all, AI in customer engagement or in a tech stack is no longer just an enhancement, but a necessity for a competitive advantage while addressing evolving customer expectations.”

    About CleverTap

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

    The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

    CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

    Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

    For more information, visit clevertap.com or follow us on:
    LinkedIn: https://www.linkedin.com/company/clevertap/ 
    X: https://twitter.com/CleverTap 

    Forward-Looking Statements

    Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

    Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

    For more information:

    SONY SHETTY
    Director, Public Relations, CleverTap
    +91 9820900036
    sony@clevertap.com 

    IPSHITA BALU
    Consultant
    Archetype
    +91 9590111798
    ipshita.balu@archetype.co 

    USA to Battle France in the Historic 2024 Paris Games Polo Challenge, Presented by U.S. Polo Assn.

    The Thrilling Equestrian Event Will Take Place on Aug. 7 and be Broadcast on ESPN

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), and the Polo Club du Domaine Chantilly are proud to present the Paris Games Polo Challenge 2024, a tribute match between USA and France taking place on August 7. The Paris Games Polo Challenge will be open to the public and will air on ESPN2 to a global audience.

    With the 2024 Summer Olympics taking place in Paris from July through August and equestrian events concluding on August 6 at Versailles, U.S. Polo Assn. invites sports fans to continue the equestrian celebration with polo, just 40 minutes outside Paris city center at the Polo Club du Domaine Chantilly. Chantilly is the home of the Great Stables of Prince de Conde and Chateau de Chantilly, and is, of course, the namesake of Chantilly lace, the famous silk laces that date back to 17th century France.

    In partnership with the Federation of International Polo (FIP), the Federation Française de Polo (FFP) and the USPA, this historic match is the centennial celebration and tribute to the last time France hosted the Olympics, exactly 100 years ago. France will be seeking redemption at the Paris Games Polo Challenge 2024 for the VIII Olympiad which were held in Paris for the second time in the modern era. On June 28, 1924, in St. Cloud, France, and before the official opening ceremony, the match between the United States and France began. It ended with France losing 15-1. USA concluded the overall tournament with the silver medal, having lost to Argentina, who remained unbeaten and took home Olympic gold. The last Olympics to include polo was held in 1936 in Berlin, Germany.

    As the Title and Apparel Sponsor, U.S. Polo Assn. will be providing apparel for USA and France Teams with performance jerseys, practice jerseys, and an assortment of U.S. Polo Assn. custom-designed country apparel to wear off the field, featuring the global sports brand’s iconic double horsemen logo. The USA Team will be wearing custom USPA Pro whites. U.S. Polo Assn. is also providing saddle pads, as well as groom and staff outfitting for the Polo Club du Domaine Chantilly. VIP gifts for the event will include event limited edition Paris Games Polo Challenge 2024 caps, t-shirts, scarves and pocket squares, as well as branded duffle bags.

    “U.S. Polo Assn. is honored to be part of such an historic and celebratory polo event at the beautiful Polo Club du Domaine Chantilly, alongside the upcoming 2024 Paris Olympics,” said J. Michael Prince, President & CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “This event brings FIP, FFP and the USPA together for only the second time in 100 years of history, making this tribute game a once-in-a-lifetime opportunity for everyone that attends.”

    Polo Club du Domaine Chantilly will also be hosting two other high goal polo tournaments this summer, the Polo Nations Cup from June 13 – 23, and the French Open for men and women from September 4-22. These events are also open to the public.

    “The French Polo Federation is extremely honored to welcome the Paris Games Polo Challenge to our country during the summer of the Paris Olympic Games 2024, with the support of FIP, the USPA and U.S. Polo Assn. at the prestigious Polo Club de Chantilly, headquarters of the French Polo Federation,” said Jean-Edouard Mazery, President of the French Polo Federation. “This is a unique step for the French national team to play the USA Team during the Paris Olympic Games 2024, and a tremendous opportunity to develop a program for our French national team and promote our sport.”

    About U.S. Polo Assn. and USPA Global
    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

    For more information, visit uspoloassnglobal.com and follow @uspoloassn.

    USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

    About The Federation of International Polo
    The Federation of International Polo (FIP) is the international federation representing the sport of polo, officially recognized by the International Olympic Committee. The FIP was founded in 1982 by representatives of eleven national polo associations, and it represents the national polo associations of more than 80 countries. Its principal aim is to enhance the international image and status of polo.

    In addition to organizing international tournaments, the FIP develops international tournaments for children, conducts umpiring and coaching seminars, encourages participation in the sport at all levels and ages, and makes the international rules of polo through a cooperative agreement with the Asociación Argentina de Polo, the Hurlingham Polo Association of Great Britain and Ireland, and the United States Polo Association (USPA). Visit fippolo.com.

    About the French Federation of Polo (FFP)
    The Fédération Française de Polo (FFP) was created to make polo accessible to all, to promote the sport throughout France and to support the common interests of its member clubs in every way possible. The FFP organizes national and international polo competitions and championships, sets the technical rules for competitions by harmonizing them with foreign rules, and organizes the training and teaching of the equestrian discipline. Today, the FFP has over 30 affiliated clubs and more than 800 players within its organization. For more information, please visit francepolo.com.

    About the United States Polo Association® (USPA)
    The United States Polo Association (USPA) was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions, and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games, including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

    Contact Information
    Stacey Kovalsky
    VP Global PR and Communications
    skovalsky@uspagl.com
    +001.561.790.8036

    Shannon Stilson
    VP, Sports Marketing & Media
    sstilson@uspagl.com
    +001.561.227.6994

    SOURCE: USPA Global Licensing Inc.

    .

    View the original press release on newswire.com.

    CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

    Clever.AI will help brands achieve 66% higher conversion rates and 35% boost in operational efficiency

    CleverTap, one of the leading all-in-one customer engagement and retention platforms, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalized experiences efficiently that resonate with them, ultimately maximizing customer lifetime value. 

    Clever.AI is built on the foundation of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to transform the way brands engage with customers and make customer interactions more intelligent, and efficient.

    Clever.AI enables brands to become:

    • Insightful: With Predictive AI capabilities, it forecasts precise business outcomes, helping brands to anticipate customer needs. Clever.AI’s insights are powered by CleverTap’s proprietary TesseractDB™ which ensures data granularity with an extended lookback period, making predictions more accurate, and enabling brands to make informed decisions, resulting in improved marketing ROI
    • Empathetic: Taking GenAI forward, Clever.AI merges creativity with emotional intelligence, crafting content that resonates on a human level. This empathetic approach helps brands drive higher conversions and engages customers with hyper-personalized experiences
    • Actionable: Leveraging Prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify the optimal engagement strategies in real-time

    Peter Takacs, Digital Product Manager, Burger King said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

    Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.”

    With Clever.AI, brands have already experienced a boost in conversion with significantly higher operational efficiency. They witnessed a 66 percent increase in conversion rates, 35% boost in operational efficiency and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as  purchases, and average order values (AOVs). Moreover, Clever.AI enhanced operational efficiency by simplifying campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns. 

    CleverTap will unveil its new AI capabilities through its Spring Release ‘24 event slated from 6th May to 9th May, through a series of thought-provoking sessions on how AI can make campaigns more intelligent, efficient, and engaging for brands.

    About CleverTap
    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

    The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

    CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

    Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

    For more information, visit clevertap.com or follow us on:
    LinkedIn: https://www.linkedin.com/company/clevertap/ 
    X: https://twitter.com/CleverTap 

    Forward-Looking Statements
    Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

    Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

    representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

    For more information:
    SONY SHETTY
    Director, Public Relations, CleverTap
    +91 9820900036
    sony@clevertap.com  

    IPSHITA BALU
    Consultant
    Archetype
    +91 9590111798
    ipshita.balu@archetype.co