VMF Focuses on Addressing Marketers’ Top Priorities

Vibe Marketing Tech Fest will take place in Manchester on July 10, 2025, and brings industry leaders to answer the pressing questions on every marketer’s mind.

Convenience comes with price, and consumers agree. Consumers are discerning, they are willing to pay more for brands that align with their values, and share more data with brands that promise to offer more personalised experiences. Brands need to keep up or be left behind. The customer’s journey is anything but linear, and the marketer’s role to navigate these market forces is increasingly complex.

But there are more challenges–with inflationary pressures, marketing and advertising spend is under severe scrutiny. Business stakeholders are keen to know where marketing dollars are being spent, if they are being optimised, and how to fine-tune that growth engine.

The opportunity of artificial intelligence and generative AI to further alter the dynamics of the marketing leader’s role is a key concern. What does it mean for tomorrow’s leaders, and what skills does one need to drive business in the immediate future?

Vibe Marketing Tech Fest promises to address these burning questions and more. Founded in 2018, VMF is one of the world’s largest and most influential marketing tech conferences.

“The balance between privacy and personalisation is a burning issue that brands need to tackle head-on. Customers are poised to align with brands that are transparent and committed to fairness. We want to take on the tough questions that marketing leaders are faced with. VMF will explore how businesses can navigate this highly competitive landscape and set them up for long-term sustainable growth,” says Sanjay Swamy, Director at Martechvibe, the media company organising VMF.

VMF 2025 will cover themes like:

  • Overcoming barriers to deliver hyper-personalisation
  • Increasing ROI on martech investments
  • Maximising first part data in a privacy era 
  • Reducing churn, and driving higher CLV 

Speakers like Scott Brinker, Sir Martin Sorrell, Brian Solis, Neil Patel, Darell Alfonso, Fernando Machado, David Raab, Rob Bloom, and Steve Lok have delivered rich sessions in the previous editions of the summit.

This year’s speakers include David Raab, Owner of Raab Associates and Founder at CDP Institute, Aadil Mukhtar, Head of Marketing – Growth & Technology at United Rugby Championship, Adam Azor – EVP, Global Marketing at sportradar, Adam Mills – Head of Insight, Loyalty & Strategy at The Wine Society, Charlotte Flemming – Senior Marketing Manager at Prime Time, Ian Irving – Lead SEO & ASO Specialist at BBC, Jessica Cooke – Director of Media & Loyalty at Stonegate, Karla Zaldivar – Global Social Media Insights Manager at Booking.com, Mohamed Jhummun – Head of Personalisation at Scale at Pepsico, Jamie Allen – Head of Marketing at Mettle, Emily Latham – Head of Marketing Technology Portfolio at CarWow, Sabrina Godden-Tuma – Global Creative Director at Vodafone, Anne Lathowers – Head of Growth Marketing & Communication at E.ON One, Victoria Kerr – Head of Marketing, EMEA & APAC at Uber, Gareth Maritz – Director of Marketing – Change, MarTech, Partnerships, Measurement & Effectiveness at Flutter, and many more.

For more information, visit Vibe Marketing Tech Fest 2025.

About VMF

Founded in 2018, Vibe Marketing Tech Fest (VMF) is one of the world’s largest and most influential marketing tech conferences. It is the premier gathering for marketing, technology, product, CRM, revenue, and CX leaders. Designed to explore the latest trends, strategies, and cutting-edge tools shaping the marketing landscape, VMF serves as the ultimate platform where marketing pioneers connect with technology innovators.

Join industry leaders as they network, exchange insights, and redefine the future of marketing through the power of technology.

Media contact:
Mrunalini Pol
mrunalini@vibeprojects.com

Vibe Marketing Tech Fest 2025 Will Focus on Convergence & Conversions

Vibe Marketing Tech Fest – the Middle East’s largest marketing technology summit, will take place on April 23 and 24, 2025, in Dubai, UAE.

Digitalisation has revolutionised how customers engage with brands, transforming the traditional linear funnel into an intricate web of touchpoints. Today’s customer journey is dynamic, interconnected, and far from predictable.

Marketers must now navigate a landscape where customer expectations are higher, attention spans are shorter, and engagement spans across multiple platforms and moments.

The 16th global edition of  Vibe Marketing Tech Fest (VMF) will delve into these challenges, offering insights, strategies, and Martech solutions that empower modern marketers to adapt, innovate, and thrive in this new reality.

The theme will focus on the convergence of marketing technologies, ad technologies, and ad journeys and explore how marketers need to adapt, be dynamic, and incorporate customer-centricity into their approach.

Marketers must leverage the power of real-time data and technology to comprehend where a customer changes trajectory and what influences their decisions in doing so. 

“Customers are discerning and any disruption in convenience can hamper the path to conversions. Brands must adapt to fragmented and dynamic paths to purchase, driven by real-time data and emerging AI capabilities. Vibe Marketing Tech Fest puts the spotlight on the consumer, and how brands can navigate the changing technology landscape to deliver this convenience. With this edition, we have added themes like app marketing, ad tech integration, growth, digital marketing and retail media networks,” said Sanjay Swamy, Director at Martechvibe.

Top conversations at VMF 2025 will cover:

  • Engagement, Apps & Social
  • AI, Automation & Tech
  • Martech, Adtech & Data
  • Brand Growth & Retention

The conversations at VMF tackle real-world challenges affecting marketers today, with a look at preparing for possible scenarios in the near future. Rajesh Verma, General Manager, Middle East, Epsilon said, “We need forward-facing platforms like these to help dispel the myths that surround marketing and tech in the Middle East. Take retail media as an example; many believe retail media strategies rely solely on online behaviour and demographics, overlooking the power of transactional data, or that retail media only occurs on a retailer’s website. These gatherings provide an opportunity to educate marketers on the true potential of new media opportunities, and how to avoid the pitfalls. They foster important connections that place attendees in a much better position to navigate the complexities of the evolving landscape.”

Richard Shotton, Founder of Astroten, a behavioural science consultancy and author of The Choice Factory and The Illusion of Choice, will deliver the keynote on how human decision-making remains remarkably constant in an evolving technology landscape in his session titled The Enduring Power of Behavioural Science. “It’s increasingly common to see brands and agencies incorporate consumer psychology as part of their process, although it’s not often systematically applied. There’s still an over-reliance on intuition, or when research happens, it’s based on claimed data. For example, creative routes are tested by asking people which ads they think would make them purchase… It’s not that respondents deliberately mislead researchers, just that nobody is aware of all the elements that influence their decisions.  When asked, people don’t — in fact, can’t — tell you what motivates them. So, findings from a lot of market research can never uncover the whole truth. There’s still more headroom to align research with genuine motivation through the application of behavioural science.”

Speakers like Scott Brinker, Sir Martin Sorrell, Brian Solis, Neil Patel, Darell Alfonso, Fernando Machado, David Raab, Rob Bloom, and Steve Lok have delivered rich sessions in the previous editions of the summit.

This year’s speakers include Alexis Jean Baptiste – Chief Data & Analytics Officer | L’Oréal, James Dutton – Chief Product Officer  | UM MENAT, Mai Cheblak – Vice President Group Media & Social | Emirates NBD, Marwen Ben Messaoud – Head of Growth Middle East, Africa, South Asia |  Spotify, Matthew Horobin – Associate Director Customer Experience | Modon Holdings, Mustafa Bohra – Associate Director – Martech and Analytics | Careem, Nandakumar Vijayan – Global Director, Marketing & Communications | LuLu Group International, Oleg Nesterenko – Chief Marketing Officer | Storytel, Charlotte Davis | Acting Director of Retail Media | Majid Al Futtaim, Sohail Nawaz MBE –  Head of Retail Media | Landmark Group, Sevgi Gur – Chief Marketing Officer | Property Finder, Rishi Gupta – Regional Director: Middle East & Africa | Nothing, and many more.

For more information, visit Vibe Marketing Tech Fest 2025.

About VMF

Founded in 2018, Vibe Marketing Tech Fest (VMF) is one of the world’s largest and most influential marketing tech conferences. It is the premier gathering for marketing, technology, product, CRM, revenue, and CX leaders. Designed to explore the latest trends, strategies, and cutting-edge tools shaping the marketing landscape, VMF serves as the ultimate platform where marketing pioneers connect with technology innovators.

Join industry leaders as they network, exchange insights, and redefine the future of marketing through the power of technology.

Media contact:
Mrunalini Pol
mrunalini@vibeprojects.com 

Unlocked – The Mobile & App Growth Summit Lands in Singapore

Unlocked, the Mobile and App Growth Summit travels to Singapore on September 5, 2024. It is presented by Martechvibe, a global media outlet that focuses on marketing and CX industry summits.

Singapore leads the charge in the global digital transformation thanks to its tech-savvy populace and resilient infrastructure. The city-state experiences a surge in mobile usage, social media and dynamic shifts in consumer behaviour year-on-year. This underscores the critical need for inventive and impactful mobile app marketing strategies. What are the future trends, and how can marketers prepare for it?The Unlocked – Mobile & App Growth Summit caters to mobile marketers, growth experts, productmarketers, and monetisation leaders, offering a platform to enhance their skills and elevate their brands.The ecommerce sector has flourished due to heightened app usage among Singaporeans. Shopping platforms such as Shopee, Lazada, and Amazon dominate user activity, whiledelivery apps like Grab and FoodPanda capitalise on the surge in mobile usage for food and beverage orders.Key sessions to attend:

  • Zero to Hero: Transforming Your Mobile ExperienceGoing Beyond Downloads – Formulating Habit-Forming AppsMastering IOS App Campaigns: Navigating Success with SKADNetworkEnd-to-End Ad Fraud Management HandbookThe Power of Click-to-SubscribeThe Challenge of Personalisation In a Post-Tracking World
  • The speaker line-up includes Asha Gourinath, Regional Head of Growth-Performance Marketing & Media at Grab; Delphine, Director Qcom at foodpanda; Jeraldine Saw, Director eB2B Digital Marketing at The Coca-Cola Company; Dipti Khalate, Head of Growth APAC at Zalora;Gaurav Khanna, Head of Data Science at Tokopedia; Nikhil Vidyan, Group Head of Digital Marketing atNinja Van Group; Preeti Naini, VP Operations at Go City; Sudarshan Bala, Regional Marketing Director at Carousell Group; Tessa Kerk, Lead Creator Program at Socopely; Raji Senthilkumar, Head, Digital Platform at Standard Chartered; and Pablo D Cantu, Head of Product at Bitsmedia.For more details and registration, visit Unlocked.About MartechvibeMartechvibe is a global digital magazine and authority on marketing technology and customer experience. It is theforemost voice on how enterprises, marketers, CX professionals and brands are adopting martech. With a pulse on the disruptions, regulations, challenges and enterprise goals of global players and legacy companies – the title taps into marketing leaders with a space to share, debate and inform the professional community. Since 2018, we have covered the evolution of martech, adtech and CX in this new era of marketing intelligence.Media Contact:Rajdatta BekanalkarMarketing ManagerVibe Media Grouprajdatta@vibeprojects.com