Verofax and NetGreen Announce Strategic Alliance to Accelerate Global Reforestation Efforts

– Expediting the Journey to Net Zero –

In a landmark initiative to combat climate change, Verofax, a leader in blockchain traceability and AI technologies, has partnered with climate tech startup NetGreen to activate retail channels to lead the change in re-greening our planet with trust and transparency.

Wassim Merheby, CEO of Verofax, with Nisreen Shadad, CEO & Co-founder of Netgreen.

This Memorandum of Understanding (MOU) between Verofax’ advanced technological solutions and NetGreen’s platform comes at a crucial time as businesses and consumers increasingly prioritize sustainability.

In fact, 88% of consumers want to make an environmental impact, but lack a trusted platform that is easy and affordable. NetGreen’s platform meets an urgent market need where individuals can purchase a plant-a-tree service from validated reforestation projects to combat climate change.

NetGreen’s unique approach enables participants to directly engage in reforestation through everyday transactions, such as converting loyalty points into tree plantings. This model not only supports carbon sequestration but also enhances biodiversity and fosters a deeper connection between communities and their natural environments.

Preventing Double Counting & Ensuring Validation of Reforestation Projects
With Verofax validating, reforestation projects becomes seamless using Verofax’ Tree Chain technology for identifying, tracking and measuring the carbon capture from trees using computer vision, AI drone feeds, geolocation, and an immutable ledger.

These technologies will automate operations to prevent double counting and ensure their alignment with the latest international standards, including Verra and UNFCCC CDM.

Nisreen Shadad, CEO and Co-Founder of NetGreen, stated, “Partnering with Verofax propels us towards our vision of a greener planet by enhancing the reach and effectiveness of our reforestation projects. Their advanced technology solutions will allow us to provide undeniable proof of impact to our participants, increasing trust and participation rates. This is a game-changer for environmental engagement.”

Wassim Merheby, CEO of Verofax, said, “This partnership is an excellent opportunity to showcase how innovative technology can be harnessed to address some of the most pressing environmental challenges. By supporting NetGreen, we are not only contributing to scaling reforestation but also demonstrating the potential for technology to create significant positive change.”

The MOU between Verofax and NetGreen is poised to set a benchmark for how technology can facilitate more sustainable practices across industries and communities worldwide. It underscores both companies’ commitment to leveraging strengths in promoting an environmental stewardship and global sustainability.

About Verofax
Verofax specializes in providing sustainable solutions with advanced track and trace capabilities through product serialization and blockchain technology. Their solutions enhance compliance and transparency across industries, promoting environmentally responsible practices. For further details, visit https://www.verofax.com.

About NetGreen
NetGreen is a climate action application that empowers individuals and businesses to participate actively in tree-planting projects aimed at re-greening the planet, expediting the journey Net Zero. Led by CEO Nisreen Shadad, the platform enables effective afforestation participation, enhancing biodiversity and fostering community connections to natural habitats. For more information, please visit https://netgreen.live.

For additional information, please register at https://netgreen.live/inquiry, join our community at https://linktr.ee/netgreen.live, or contact us at impact@netgreen.live.

LAC Spotlights Brain Health Amid Growing Stress Concerns in Singapore, Features Brain-Boosting Supplements to Combat Damage From Stressors

In light of Singapore’s ongoing ‘stress epidemic’ and in conjunction with World Brain Day on 22 July, LAC (pronounced L-A-C), Asia’s largest specialty retailer in nutritional supplements, aims to spotlight the importance of brain health by offering comprehensive and convenient solutions such as LAC BrainSpeed® PS, which is formulated with brain-nourishing ingredients to maximise brain performance, as well as LAC Neuro Protect™, renowned for its Hokkaido scallop-derived Plasmalogen that promote optimal brain function to address the growing need for cognitive support.

In our fast-paced society, stress has inevitably become a part of our daily lives. In fact, Singaporeans are more stressed than the global average, with stress levels steadily rising since 2021. In 2023, nine out of ten respondents surveyed reported feeling stressed, indicating the immense pressure individuals face amidst an increasingly demanding work environment, financial pressures, and the rapid rising cost of living.

High levels of stress have been shown to negatively impact brain health and cognitive function with chronic stress being shown to cause inflammation, which over time, can result in damage to brain cells and contribute to age-related cognitive decline, accelerating brain ageing and increasing the risk of neurodegenerative diseases, such as dementia and Alzheimer’s disease.

Stress has also been shown to significantly affect an individual’s mental well-being, contributing to poor mental health. Nearly half of Singaporeans reported ending their workdays feeling mentally and physically exhausted due to workplace stressors, with many experiencing conditions such as anxiety, isolation, and depression.

Given the strong correlation between stress and brain health, it is vital to adopt measures that manage stress and counter its physiological effects. While healthy habits like pursuing hobbies, maintaining a balanced diet, regular exercise, and adopting relaxation methods such as yoga and meditation can help to enhance overall well-being and manage overall stress levels, many may find it challenging to implement these habits into their daily routines consistently due to time constraints living in a hectic society.

Physical and mental activities aside, nutrients and supplements play an important role in brain health. Registered dietitian Lindsay Delk, shared on Forbes that the diet and eating habits of an individual can affect their brain and mental health.

For example, nutrients like Phosphatidylserine is a vital fatty substance that helps to protect brain and nerve cells, thereby supporting cognitive function and memory. However, its levels naturally decrease as we age. While readily available in certain food sources like soybeans and egg yolks, the brain requires more than this ingredient to keep the brain functioning optimally.

LAC BrainSpeed® PS, LAC’s advanced brain formula, formulated with a high concentration of Phosphatidylserine along with Ginkgo leaf extract, DHA, and Acetyl L-Carnitine works collectively to boost cognitive functions such as memory, focus, and concentration, while also helping to relieve stress and promote overall mood balance. By reducing stress-related damage to brain cells, LAC BrainSpeed® PS supports daily cognitive performance and long-term brain health.

LAC Neuro Protect™ contains Plasmologens sourced from premium Hokkaido scallops, which are essential for maintaining healthy brain and nerve functions. By taking this supplement, Plasmologens will be oxidised in place of actual brain cells, helping to mitigate the oxidative stress caused by fatigue and ageing. This protective mechanism preserves brain health, allowing for better cognitive resilience and overall well-being.

Incorporating these supplements into your daily life serves as an effective way to safeguard your brain health and promote optimal cognitive function while at the same time reducing the degeneration and damages caused by the stress that we face in our daily lives.

As Singapore continues to grapple with escalating stress levels, the emphasis on brain health has never been more critical. The introduction of LAC BrainSpeed® PS and LAC Neuro Protect™ provides a practical and accessible solution to support cognitive function and mitigate the adverse effects of stress. By incorporating these scientifically formulated supplements into their daily routines, individuals can take proactive steps towards maintaining and enhancing their brain health. In tandem with a balanced diet, regular exercise, and relaxation techniques, these supplements can play a significant role in promoting mental clarity, focus, and overall well-being, helping to combat the challenges posed by today’s fast-paced and demanding lifestyle.

About LAC Global
Headquartered in Singapore, LAC Global, a subsidiary of V3 Brands, is one of Asia’s largest speciality retailers in nutritional supplements, vitamins, minerals, herbal, traditional Chinese medicine (TCM) and other speciality supplements for Defying Ageing, Beauty, Immunity, Weight Management, Energy, Sports, and Health & Nutrition.

The Company owns the LAC brand, short for Leader in Antioxidative Control™, a leading health and wellness supplement brand with a global presence. Since its founding, LAC has embarked on a pioneering journey to develop scientifically based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC’s reach includes Singapore, Malaysia, Taiwan, Philippines, Japan, Hong Kong China, Vietnam, Mongolia, Indonesia, Myanmar, China, USA, Central & South Americas, and the Middle East. Currently, there are about 250 LAC branded stores in Singapore, Malaysia, Philippines, Taiwan and Vietnam. LAC sources ingredients from around the globe, such as USA, Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with the most specialised partners in developing and manufacturing health solutions.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest. 

Website: LAC.sg
Instagram: @LACGlobalSingapore
Facebook: @LACGlobalSingapore
TikTok: @LACGlobalSingapore

Glow Up With The Shilla Duty Free This Summer

The Shilla Duty Free has launched an immersive campaign, Glow Up! Summer, offering a fun and vibrant travel retail shopping experience for all travellers until 31 August 2024.

Travellers are in for a summer treat with spin-the-wheel to win prizes at all terminals
Travellers are in for a summer treat with spin-the-wheel to win prizes at all terminals

With the popular Spin-The-Wheel sure win activations and exclusive new product launches across all terminals, travellers are in for a treat this summer. One may spin and win attractive cash prizes up to SGD100, exclusive brand gifts, and a grand prize worth SGD1,400.

Building on the excitement, The Shilla Duty Free is delighted to announce its partnership with Invade and Viu to be a part of WATERBOMB SINGAPORE. As the Official Travel Retailer (Beauty) at WATERBOMB SINGAPORE, expect beauty retailtainment and unique experiences for all event-goers at the iconic music festival.

Chan Sok Ling, Chief Operating Officer of The Shilla Duty Free (Singapore), said, “This summer is a season of firsts as The Shilla Duty Free launches our first-ever Summer Campaign to Changi travellers. With engaging retail experiences, we hope to bring forth a new travel experience to the region. We are proud to conclude our Summer Campaign with the first-ever WATERBOMB event that will take place in Singapore this August.”

Get ready to make a stylish splash and prepare for an unforgettable experience at the ultimate summer party at WATERBOMB SINGAPORE 2024
Get ready to make a stylish splash and prepare for an unforgettable experience at the ultimate summer party at WATERBOMB SINGAPORE 2024

Leading the K-Wave momentum in Singapore, Anson Tan, Country Head of Viu Singapore, the organiser of WATERBOMB SINGAPORE 2024 said, “We are thrilled to bring the long-awaited WATERBOMB event to Singapore for the first time as part of our Viu Scream Dates initiative, which underscores our commitment in bringing the hottest and freshest star closer to our Viu-ers beyond the screens. This event will not only offer an exhilarating mix of music and water fun but also marks an exciting new chapter in our collaboration. Bringing together the best of K-beauty, K-music, and K-food, we’re creating a lively and vibrant experience that will make the event even more memorable for all attendees.”

Event-goers can engage in the fun water fights and experience Urban Decay and Laneige beauty at The Shilla Duty Free’s Glow Up! Beauty Bar. Explore and complete the beauty activities to win free beauty gifts and capture your memories at the photo booth. To counter the summer heat, iShopChangi will provide complimentary ice cream to help everyone stay cool.

The Shilla Duty Free Singapore continually elevates the travel retail experience with a fun-packed summer of exclusive activations, promotions, and beauty experiences for travellers of the future and today at Changi Airport.

About The Shilla Duty Free

Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 120 Cosmetic and Perfume brands in its stores. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 2 & 3), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport. In 2021, The Shilla Duty Free Singapore expanded its offerings to the domestic market. Shilla Retail Plus offers much-loved beauty brands to local residing customers, enabling them to expect the same great value without having to travel.

As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and two airports in Incheon and Gimpo. Shilla Duty Free has recently started operations at Incheon International Airport with the largest business rights among operators, providing customers with a variety of shopping opportunities across all product categories in Incheon Terminal 1 and 2. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong). https://sg.shilladutyfree.com/en/ 

Media Contact:
Dalvinder Jeet Kaur
PRecious Communications
+65 86978371

U.S. Polo Assn. Moves Up Two Spots in License Global’s Top 25 ‘Top Global Licensors’

Sports Brand Recognized for Reaching $2.4 Billion in Global Retail Sales

USPA Global today announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), remained in the Top 25 on License Global magazine’s prestigious list of Top Global Licensors for 2024. U.S. Polo Assn. was recognized as one of the world’s largest sports and apparel licensors, with the multi-billion-dollar, sport-inspired brand moving up two spots from 25th in 2023 to 23rd overall in 2024.

U.S. Polo Assn.’s strong ranking was based on an outstanding 2023, having achieved $2.4 billion in global retail sales, expanding its footprint to include over 190 countries, and ending the year with more than 1,100 U.S. Polo Assn. retail stores worldwide. The brand has fast-tracked its digital strategy, which resulted in websites for more than 50 countries in 20 different languages and the activation of more than 8 million social media followers of the brand worldwide. U.S. Polo Assn.’s authentic connection to the sport of polo continues to resonate with younger consumers and sports fans around the world.

“I would like to thank every member of our USPA Global Team and our dedicated strategic partners worldwide for their commitment and excellence in advancing U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “Rising to the 23rd position on License Global’s Top 25 list is both a privilege and testament to our tireless efforts in executing our global strategy and aggressive growth plans.”

License Global’s Top Global Licensors list is a “who’s who” of licensing titans, derived from an annual study that “accounts for retail sales of licensed merchandise across all major sectors of business, from entertainment to sport, food and beverage, corporate brands, fashion, art and design, and much more.”

To be considered for inclusion, each brand or corporate entity must submit retail figures based on worldwide sales of licensed merchandise. In addition, License Global’s editors do their own independent vetting and verification, by consulting industry sources, annual reports, and financial documents. The world’s largest brand remains The Walt Disney Company at $62 billion in retail sales, with the fourth largest brand, Warner Bros. Discovery, at $15 billion, and NBC Universal, the sixth largest brand at $11.5 billion.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and uspashop.com, and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

USA to Battle France in the Historic 2024 Paris Games Polo Challenge Set for Aug. 7, Presented by U.S. Polo Assn.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), and the Polo Club du Domaine Chantilly are proud to present the Paris Games Polo Challenge 2024, a tribute match between USA and France.

Who: U.S. Polo Assn. and the Polo Club du Domaine Chantilly present the Paris Games Polo Challenge 2024.

What: The Paris Games Polo Challenge 2024 is a sanctioned tribute match between the USA and France, in partnership with the Federation of International Polo (FIP), the Federation Française de Polo (FFP) and the USPA. This historic match is the centennial celebration and tribute to the last time France hosted the Olympics, exactly 100 years ago.

The event is free and open to the public, with champagne and commemorative cap giveaways at the halftime divot stomp.

When: August 7 at 5 p.m., CEST. The game will then air on August 11 on ESPN2 to a global audience.

Where: Polo Club du Domaine Chantilly, La Ferme d’Apremont, route de Verneuil, 60300 Apremont, France.

Why: With the 2024 Summer Olympics taking place in Paris from July through August and equestrian events concluding on August 6 at Versailles, U.S. Polo Assn. invites sports fans to continue the equestrian celebration with polo just 40 minutes outside Paris city center at the Polo Club du Domaine Chantilly. Chantilly is the home of the Great Stables of Prince de Conde and Chateau de Chantilly, and is, of course, the namesake of Chantilly lace, the famous silk laces that date back to 17th century France. The city also features Europe’s largest racehorse training centers, with 2,800 horses trained daily on grass and sand track facilities, as well as a racecourse that hosts the classic and renowned Prix de Diane.

France will be seeking redemption at the Paris Games Polo Challenge 2024 for the VIII Olympiad which was held in Paris for the second time in the modern era. On June 28, 1924, in St. Cloud, France, before the official opening ceremony, the match between the United States and France took place. It ended with France losing 15-1. USA concluded the overall tournament with the silver medal, losing to Argentina, who remained unbeaten and took home Olympic gold. The last Olympics to include polo was held in 1936 in Berlin, Germany.

Representing the United States will be Quinn Evans (1), Hope Arellano (3), Nicolas “Nico” Escobar (5) and Cody Ellis (5), with each team member bringing extensive prior experience and big global wins. The team will be coached by USPA Polo Hall of Famer Julio Arellano. Representing France will be Elena Venot (2), Dorian Bulteau (3), Julien Reynes (4) and Clément Delfosse (5), all worthy competitors. Clément Delfosse will lead as captain, alongside national coach Matthieu Delfosse.

It’s worth noting that each country will be presenting one of their federation’s best female players, in a rare sport where men and women play on the same international teams, together. Playing for the United States is 21-year-old Hope Arellano, who is currently the only U.S. women’s 10-goal handicap player and the winner of the ‘ultimate’ women’s tournament, the Women’s Argentine Open. On the French side is 7-goal player, Elena Venot, who is a two-time winner of the female Open de France, a 2023 Polo Nations Cup winner, and a 2024 Polo Nations Cup finalist.

“The Paris Games Polo Challenge 2024 is going to be a thrilling, once-in-a-lifetime event for all to enjoy just outside of Paris, with the USA and France ready to compete and share the fast-paced sport of polo with the world,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is proud to partner with the Polo Club du Domaine Chantilly as the FIP, FFP and the USPA come together for only the second time in 100 years of Olympic history.”

As the Title and Apparel Sponsor, U.S. Polo Assn. will be providing apparel for USA and France Teams with performance jerseys, practice jerseys, and an assortment of U.S. Polo Assn. custom-designed country apparel to wear off the field, featuring the global sports brand’s iconic double horsemen logo. Both Teams will be wearing custom USPA Pro whites. U.S. Polo Assn. is also providing saddle pads, as well as groom and staff outfitting for the Polo Club du Domaine Chantilly. VIP gifts for the event will include limited edition Paris Games Polo Challenge 2024 caps, scarves or pocket squares, as well as branded duffle bags.

More highlights of the very special Olympic tribute day beyond the incredible athleticism of USA and France Teams include a red-carpet entrance, a half-time divot stomp with giveaways of commemorative hats and champagne, as well as a VIP post-game party featuring a traditional Argentinian grilled asado meal and international specialty food in honor of both USA and France.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and uspashop.com, and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About The Federation of International Polo
The Federation of International Polo (FIP) is the international federation representing the sport of polo, officially recognized by the International Olympic Committee. The FIP was founded in 1982 by representatives of 11 national polo associations, and it represents the national polo associations of more than 80 countries. Its principal aim is to enhance the international image and status of polo.

In addition to organizing international tournaments, the FIP develops international tournaments for children, conducts umpiring and coaching seminars, encourages participation in the sport at all levels and ages, and makes the international rules of polo through a cooperative agreement with the Asociación Argentina de Polo, the Hurlingham Polo Association of Great Britain and Ireland, and the United States Polo Association (USPA). Visit fippolo.com.

About the French Federation of Polo (FFP)
The Fédération Française de Polo (FFP) was created to make polo accessible to all, to promote the sport throughout France and to support the common interests of its member clubs in every way possible. The FFP organizes national and international polo competitions and championships, sets the technical rules for competitions by harmonizing them with foreign rules, and organizes the training and teaching of the equestrian discipline. Today, the FFP has over 30 affiliated clubs and more than 800 players within its organization. For more information, please visit francepolo.com.

About the United States Polo Association® (USPA)
The United States Polo Association (USPA) was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions, and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Related Images

USA Team 10-Goal Player Hope Arellano

USA Team 10-Goal Player Hope Arellano
USA Team 10-Goal Player Hope Arellano Photo Credit: Agustina Fonda

SOURCE: USPA Global Licensing Inc.

In Historic First: Rockbird Media Brings Retail & E-Commerce Summit Asia to Vietnam

Following the successful run of the Retail & E-Commerce Summit Asia (RESA)across Southeast Asia, rockbird media is thrilled to unveil the next chapter of the summit in a new destination: Vietnam. Under the theme “Retail Revolution: Solidifying Growth Through Digital Expansion,” RESA Vietnam is scheduled for August 22, 2024, at Mai House, Ho Chi Minh City.

This event marks rockbird’s debut retail summit in the “Land of the Ascending Dragon,” and rightfully so. With the Vietnam market on an upward trajectory, bolstered by robust digital expansion and increased foreign investment, the event will gather industry leaders, C-level executives, and entrepreneurs to delve deep into the intricacies of the ever-changing world of retail and e-commerce.Attendees can look forward to engaging in keynote presentations, panel discussions, breakout sessions, 1-1 meetings, and networking opportunities, with the aim of fostering strategic dialogues, thought-provoking discussions, and actionable insights.Step into the future of retail! Seize this chance to connect with industry leaders, spark innovation, and drive transformative change alongside your peers.For more information, including registration details, complete agenda, speaker updates, pricing, and more, please visit https://rockbirdmedia.com/all_b2b/resa-vietnam/About rockbird mediaRockbird media is an international business media company that produces B2B events and offers business solutions.Whether it is through online media and content, must-have business intelligence and analytics, effective networking, and partnering solutions, we help businesses and professionals learn more about the latest trends, and know more about their customers, peers, and competition, to make that decision that allows them to grow.Media contact:annjubelle@rockbirdmedia.com

Rockbird Media’s Retail & E-commerce Summit Asia 2024 Ends on a High Note in Manila

The Retail & E-commerce Summit Asia (RESA) 2024, themed ‘Retail Revolution: Setting the Landscape Ablaze’, concluded triumphantly at Shangri-la The Fort, BGC, Manila on July 17-18, 2024. Organized by rockbird media, the summit gathered over a hundred C-level executives, directors, and industry leaders from across Asia.

The summit featured dynamic keynote presentations, insightful panel discussions, and interactive breakout sessions that delved into the challenges, critical trends, practical strategies, and innovations shaping the retail and e-commerce sector.

Prince Jimdel Ventura, Founder & CEO of Wear Forward and event speaker, emphasized the summit’s comprehensive approach: “In this event, we are not just gathering the key opinion leaders, those companies that are already there in the market, but at the same time encouraging upcoming or even new entrepreneurs to be involved.”

With the Philippines becoming a digital powerhouse, RESA 2024 is a timely platform providing industry experts an avenue to learn, collaborate, and innovate amidst the evolving dynamics of the retail and e-commerce landscape.

Another speaker Xavier Lee, Managing Director of Jumpstart Commerce, one of the event sponsors, highlighted the summit’s strategic value: “The opportunity for collaboration and partnerships arising from this event is great. We see rockbird media as a go-to market partner for us to expand into these markets that we are not in.”

For more information, you can visit: https://rockbirdmedia.com

About rockbird media

Rockbird media is an international business media company that produces B2B events and offers business solutions.

Whether it is through online media and content, must-have business intelligence and analytics, effective networking, and partnering solutions, we help businesses and professionals learn more about the latest trends, and know more about their customers, peers, and competition, to make that decision that allows them to grow.

Media contact:
annjubelle@rockbirdmedia.com

U.S. Polo Assn. Serves as Official Apparel Partner for 2024 Cowdray Gold Cup

Dubai Polo Wins the Championship over La Dolfina Great Oaks, 11-3

U.S. Polo Assn. served as the Official Apparel Partner of the 2024 Cowdray Gold Cup for the fourth consecutive year. This world-renowned polo tournament was hosted at the iconic Cowdray Park Polo Club from June 25 to July 21.

Photo Credit: Margarita Crotto (@margarita.crotto)

Photo Credit: Margarita Crotto (@margarita.crotto)

The global sport brand provided co-branded apparel for all on-site staff and promoted the British Open globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the event hosted social media contests, divot stomp prizes, cap giveaways, and also offered exclusive products sold on-site in an experiential consumer pop-up shop.

For the first time at this event, U.S. Polo Assn. also made a donation to Cowdray Park Polo Club’s designated charity, Air Ambulance Charity Kent Surrey Sussex (KSS), accepted by Kerry Campbell and Alex Redwood. U.S. Polo Assn. supports major tournaments; polo clubs; polo and equine-based global charities; and is also a top sponsor of charitable events like the Royal Charity Cup with 11 charities in the UK; Polo Africa/African Youth Polo Teams; Polo for the Cure in Italy; Jimmy V Foundation for Cancer Research, Work to Ride and the Collegiate Partnership Program (CPP) in the U.S., to name a few.

More than 12,000 energized fans watched the unforgettable Cowdray Gold Cup competition that ended in Dubai Polo overtaking La Dolfina Great Oaks with a score of 11-3. Global actress Sophie Turner presented the Cowdray Cup to Dubai Polo. Eighteen teams competed for the illustrious title throughout the course of the three-week tournament. U.S. Polo Assn. also presented Camilo (Jeta) Castagnola from Dubai Polo as the tournament’s MVP for being the Team’s leading scorer.

“U.S. Polo Assn. is proud to continue our tradition of supporting the historic British Open Polo Championship for the Cowdray Gold Cup as the Official Apparel Sponsor in one of the great venues of British polo,” said J. Michael Prince, President and CEO of USPA Global, which manages and oversees the multi-billion-dollar U.S. Polo Assn. brand. “We are honored to continue this meaningful partnership and have the opportunity to highlight the sport of polo in the U.K., which is one of U.S. Polo Assn.’s fastest-growing markets and one of polo’s most meaningful places.”

Sports fans enjoyed watching one of the highest levels of competition in the sport of polo while experiencing the English charm of Cowdray Park. The British Open Polo Championship for the Cowdray Gold Cup is regarded as one of the pinnacle tournaments of polo, alongside the U.S. Open Polo Championship® and the Argentine Open Polo Championship. The event’s high-goal players included some of the top names in the sport of polo, such as Adolfo and Poroto Cambiaso, Facundo and Polito Pieres, and Hilario Ulloa, to name a few.

“The Cowdray Gold Cup is a great way to connect our U.S. Polo Assn. consumers with historic English polo and our authentic sport-inspired brand,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the U.S. Polo Assn. brand. “This event is a wonderful opportunity for polo fans and those who are new to the sport to be at the Cowdray Park Polo Club and feel the significance of this premier event.”

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Cowdray Park is recognized as the Home of English Polo, with its first competitive polo tournament dating back to 1910. Located in the heart of England, Cowdray Park prides itself on its strong heritage of sporting excellence where top polo players from around the world compete and are part of its history and tradition.

“Cowdray Park Polo Club is proud to have U.S. Polo Assn. as a continued partner of this distinguished Gold Cup Competition,” said Jonathan Russell, CEO of Cowdray Park Polo Club. “As the most prestigious polo event in the U.K., the support of U.S. Polo Assn. as the Official Apparel Partner is meaningful to the ongoing success of this global event, featuring the very best polo players in the world.”

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com, follow @uspoloassn and shop uspashop.com.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit uspoloassn.co.ukbrandmachinegroup.com and follow @brandmachinegroup. For appointments contact, sales@brandmachinegroup.com.

About Cowdray Park Polo Club
Cowdray Park Polo Club is often described as the Jewel in the Crown of Cowdray. For the last century, Cowdray Park has been at the forefront of professional polo in the U.K. and internationally. Competitive polo has been played at Cowdray since 1910, when it was founded as a small country club by the Pearson family, whose passion for the sport has been unwavering. Cowdray hosts the internationally famous British Open Polo Championship for the Cowdray Gold Cup, and polo teams from around the world flock to Cowdray to participate. The Gold Cup is one of the most important events on the British social calendar and attracts the single largest polo audience in the United Kingdom.

For more information about polo at Cowdray, please visit www.cowdraypolo.co.uk.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

Related Images

Photo Credit: Margarita Crotto (@margarita.crotto)

Photo Credit: Margarita Crotto (@margarita.crotto)

Photo Credit: Margarita Crotto (@margarita.crotto)

Photo Credit: Margarita Crotto (@margarita.crotto)

SOURCE: USPA Global Licensing Inc.

Inaugural Hong Kong Shopping Festival opens in August

More than 230 brands participate, realising a win-win scenario for Brand Hong Kong, local SMEs and consumers
– The HKTDC is organising the inaugural Hong Kong Shopping Festival in August, aligning with the 2023 Policy Address to assist local SMEs in expanding into the Mainland China market through e-commerce channels
– The event aims for a win-win scenario with local SMEs able to increase their exposure through mainland e-commerce platforms, consumers enjoying a more convenient and cost-effective experience in purchasing Hong Kong brands, and local products being able to tap the mainland market more extensively, which in turn will boost Hong Kong’s brand reputation
– HKSAR Financial Secretary Paul Chan filmed a promotional video to promote the Hong Kong Shopping Festival

The inaugural Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) and fully supported by the Government of the Hong Kong Special Administrative Region (HKSAR), will be held from 1 to 31 August across mainland e-commerce platforms. This new event aligns with a measure in the 2023 Policy Address to assist Hong Kong’s small and medium-sized enterprises (SMEs) in expanding into Mainland China via e-commerce channels.

The launch ceremony for the Hong Kong Shopping Festival was held today. More than 230 local brands are participating, offering unique products and exclusive discounts in six major categories: apparel and accessories, personal care and cosmetics, home and living, classic food, smart gadgets and health supplements. The event also promotes products suitable for the senior citizen market. With the full support of the HKSAR Government, Financial Secretary Paul Chan appeared in a video to promote the event (https://bit.ly/3yaGwCT).

The Hong Kong Shopping Festival has adopted the slogan “Unveiling a New Lifestyle, Curated by Hong Kong“. “Unveiling a New Lifestyle” refers to launching new products in the market and the aspiration to enrich people’s lives through these products. “Curated by Hong Kong”, meanwhile, reflects the meticulously selected quality products from Hong Kong that are being made available to mainland consumers. The event enables local SMEs to leverage the extensive visitor traffic and diverse customer base of mainland e-commerce platforms to drive publicity, boost exposure and amplify the promotional impact. The initiative will also provide SMEs with practical experience in expanding into the mainland market via e-commerce.

Mr Chan said: “The brand of ‘Hong Kong’ has always been renowned for its high quality. Hong Kong’s products hold good brand value in the mainland and across the region. As the Hong Kong Trade Development Council organises the first edition of the Hong Kong Shopping Festival, we could, on the one hand, capitalise on Hong Kong’s advantage of enjoying strong support of the Motherland’s large-scale market, and assist Hong Kong’s small to medium enterprises in reaching new mainland customer groups and developing the mainland market, thereby injecting new impetus into their business development. On the other hand, it could enable mainland consumers to directly and conveniently gain access to and purchase quality Hong Kong products. At the same time, the Hong Kong Shopping Festival could help different Hong Kong products tap into the mainland market more extensively and make Hong Kong brands shine.”

According to data from the National Bureau of Statistics, national online retail sales reached RMB15.4 trillion in 2023, representing a year-on-year increase of 11%, while the online retail sales of physical goods reached RMB13.0 trillion, an 8.8% rise compared to the previous year. Online sales accounted for 27.6% of the total retail sales of consumer goods last year.

Stephen Liang, Assistant Executive Director of the HKTDC, said: “The mainland market has been developing in leaps and bounds, particularly the thriving e-commerce landscape. Diverse online channels such as live-streaming, instant retail and social commerce have become the new normal for many mainland consumers, involving a wealth of know-how. However, many Hong Kong SMEs are unfamiliar with the business culture and marketing channels in the mainland domestic market, especially for e-commerce, which has become a major pain point for many local enterprises. The inaugural Hong Kong Shopping Festival has attracted the participation of 230 brands and will help local SMEs gain practical experience and prepare them for expanding their mainland e-commerce operations.”

The Hong Kong Shopping Festival will be divided into two parts. The first part is the Discount Month from 1 to 31 August, during which an official campaign website will be launched featuring all participating companies, featured products and special deals. Concurrently, the HKTDC will promote the event through various strategically planned digital marketing channels, including Xiaohongshu, Douyin, Taobao, JD and others, boosting visits to the official website and, in turn, to the SMEs’ online stores.

The second part will focus on live-streaming e-commerce. In late August, the HKTDC will invite around 20 notable mainland key opinion leaders (KOLs) to conduct live-streaming sessions on major e-commerce platforms, including Douyin, Taobao/Tmall and JD, to directly promote 60 local brands. This will help introduce Hong Kong products to more mainland consumers while also providing a practical opportunity for local SMEs with no experience of live-streaming e-commerce to understand the workings of mainland e-commerce platforms and digital marketing. This will be a crucial first step in helping them expand into the mainland market.

Official campaign website of the Hong Kong Shopping Festival:

Photo download: https://bit.ly/3LARgxp

The launch ceremony for the inaugural Hong Kong Shopping Festival was officiated by Stephen Liang, Assistant Executive Director of the HKTDC (second from left); Leslie Choy, Founder, Chairman and CEO of AUSupreme International Holdings Limited (left); Melody Keung, General Manager of Taikoo Sugar Limited (right); and celebrity Kenneth Ma (second from right).
With the full support of the HKSAR Government, Financial Secretary Paul Chan filmed a promotional video to promote the Hong Kong Shopping Festival.
In his remarks at the launch ceremony, Stephen Liang, Assistant Executive Director of the HKTDC, expressed the hope that the Hong Kong Shopping Festival will help Hong Kong companies accumulate practical experience and prepare them well for developing e-commerce capabilities in the mainland market.
Celebrity Kenneth Ma attended the launch ceremony to promote Hong Kong brands and the Hong Kong Shopping Festival.

Media enquiries
Should members of the press have any enquiries, please contact:

Yuan Tung Financial Relations:

Agnes YiuTel: (852) 3428 5690Email: ayiu@yuantung.com.hk
Tiffany LeungTel: (852) 3428 2361Email: tleung@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:

Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.org
Sunny NgTel: (852) 2584 4357Email: sunny.sl.ng@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitionsconferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publicationsresearch reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus

U.S. Polo Assn. Announces Continued Partnership with Polo Club du Domaine Chantilly Throughout Summer 2024

Three Iconic, International Polo Matches Held in France Around the 2024 Summer Olympics

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is thrilled to announce the continuation of its successful partnership with the prestigious Polo Club du Domaine Chantilly throughout the summer of 2024. The collaboration brings three historic, high-goal polo tournaments to a global audience alongside the 2024 Summer Olympics.

The highly anticipated summer events at the Polo Club du Domaine Chantilly kicked off with the Polo Nations Cup, from June 13-23. Now in its second year, this international tournament featured teams from around the world competing in one of France’s most beautiful equestrian venues. U.S. Polo Assn. was proud to return as the Official Apparel and Jersey Sponsor, providing players with custom performance jerseys and outfitting for staff at the Polo Club du Domaine Chantilly, all featuring the brand’s iconic double-horsemen logo.

“We are incredibly proud to support prestigious polo events alongside the beautiful and historic Polo Club du Domaine Chantilly. Starting with the Polo Nations Cup and its successful turnout, we are eager to bring the U.S. Polo Assn. brand to more sports fans through this instrumental international partnership,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “These international polo tournaments are not only a celebration of the sport but also an opportunity for U.S. Polo Assn. to highlight our brand’s authentic connection to the sport of polo and continue to grow in the very important French marketplace.”

Following the excitement of the Polo Nations Cup, the Paris Games Polo Challenge is set for August 7, following the equestrian events at the 2024 Summer Olympics in Paris. The special tribute match between the USA and France is the centennial celebration of the last time France hosted the Olympics 100 years ago and is in partnership with the Federation of International Polo (FIP) the Federation Française de Polo (FFP) and the USPA. France will seek redemption at the Paris Games Polo Challenge 2024 for the VIII Olympiad, held in Paris for the second time in the modern era. As the Title and Apparel Sponsor, U.S. Polo Assn. will provide apparel for USA and France Teams with performance jerseys, practice jerseys, and an assortment of U.S. Polo Assn. custom-designed country apparel to wear off the field.

The partnership with the Polo Club du Domaine Chantilly will culminate with the French Open for men and women from September 4-22. As the Official Apparel and Jersey Sponsor, U.S. Polo Assn. will proudly outfit players with custom performance jerseys and dress staff at the event. This prestigious tournament draws the top talents from across the globe and is the conclusion of the summer high-goal tournaments held at the historic club, in partnership with U.S. Polo Assn.

“The French Polo Federation is honored to showcase these three spectacular polo events this summer at the Polo Club du Domaine Chantilly, alongside our country hosting the 2024 Paris Olympic Games,” said Jean-Edouard Mazery, President of the French Polo Federation. “With the support of the FIP, the USPA, and U.S. Polo Assn., each event will demonstrate the global appeal and competitive spirit of the sport, as well as the beauty of the Polo Club du Domaine Chantilly.”

“We are immensely proud to bring this experience to an international audience,” Mazery added.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com, follow @uspoloassn, and shop uspashop.com.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About the French Federation of Polo (FFP)
The Fédération Française de Polo (FFP) was created to make polo accessible to all, to promote the sport throughout France, and to support the common interests of its member clubs in every way possible. The FFP organizes national and international polo competitions and championships, sets the technical rules for competitions by harmonizing them with foreign rules, and organizes the training and teaching of the equestrian discipline. Today, the FFP has over 30 affiliated clubs and more than 800 players within its organization. For more information, please visit francepolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.