Category: Media & Marketing

The Economic Times Iconic Brands 2022

The 5th edition of The Economic Times Iconic Brands of India that will be held on September 29 in Mumbai will feature remarkable brands which have redefined the benchmark in their respective fields through their legacy and sustainability in India and global market. We will honour such brands from PAN India which have shaped the growth of India and are fulfilling the dream of millions of Indians.

Why Attend?
– Share best practices followed by innovative and employee-friendly companies
– Inclusive session that will enable attendees to interact and engage with leaders through interesting and thought-provoking discussions
– Case studies of how iconic brands are outperforming in their industries
– A networking opportunity with fellow winners and others in the business community
– Gain insights into what your customers will be clamoring for in coming years & how you can deliver now
– Meet and greet forefront leaders from across the country and Learn about the practices followed by iconic brands

Are you an iconic brands? Nominate yourself – et.edge@timesgroup.com

Join us for the most Iconic Event in the town!

For more information: https://et-edge.com/conferences/iconicbrands/.

Society Pass (Nasdaq: SoPa) Marks First Foray into Indonesia by Acquiring Jakarta-based NusaTrip, Indonesia’s First International Air Transport Association-Accredited Online Travel Agency

Society Pass Inc (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation digital ecosystem, announces the acquisition of NusaTrip (NusaTrip), a leading Jakarta-based Online Travel Agency (OTA) in Indonesia and across SEA. The NusaTrip acquisition extends SoPa’s business reach into the booming SEA regional travel industry and marks SoPa’s first foray into Indonesia as well as adds to SoPa’s growing ecosystem of technology-enabled companies located in Vietnam, Indonesia, Philippines, Singapore and Thailand.

Established in 2013 as the first Indonesian OTA accredited by the International Air Transport Association, NusaTrip pioneered offering a comprehensive range of airlines and hotels to Indonesian corporate and retail customers. With its first mover advantage, NusaTrip has onboarded +1.2 million registered users, +500 airlines and +200,000 hotels around the world as well as connected with over 80 million unique visitors.

Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer, explains, “We happily welcome NusaTrip into our ever-expanding SoPa ecosystem. NusaTrip seamlessly blends into our user and merchant growth strategy as we enter yet another leading SEA market. We combine the robust technology and operational breadth of NusaTrip’s e-commerce travel platform with our extensive brand building experience in SEA. With this acquisition, SoPa now cross-pollinates and integrates our six verticals (loyalty, lifestyle, food & beverage, telecoms, digital media and travel) into one cohesive loyalty and e-commerce platform to provide enhanced products and services for our consumers and merchants throughout the largest countries of SEA. SoPa has grown from strength to strength in 2022 as we opportunistically acquire market leading companies and partner with visionary entrepreneurs, underlining our unique aggregator approach that reflects immediate returns in terms of increased revenue generation and cost optimisation.”

Patrick Soetanto, Society Pass Indonesia Country Manager, adds, “We will expand NusaTrip’s services to support future growth pathways in more SEA countries in the very near future by integrating more travel product lines in its mix and developing more competitive products for a much larger international and regional audience.”

Well-positioned to benefit from a high-growth travel industry, Indonesia’s and SEA’s inbound and outbound travel revenues are expected to continue soaring as increasingly more consumers engage in post-pandemic travel. This marked increase in demand is driven by strong government initiatives to boost tourism, the rise of Indonesia’s burgeoning middle class and strong internet penetration, which enables more Indonesians to easily book flights and hotels through OTAs.

“NusaTrip is proud to officially partner with SoPa. By joining forces with SoPa’s extensive ecosystem and large user and merchant bases in SEA, we are thrilled about the combined marketing capabilities. With the revival of the travel market throughout SEA in 2Q/3Q 2022, NusaTrip aims to dramatically increase its customer base by offering the region’s business and leisure travellers more competitive, no-surcharge hotel and flight fares, convenient payment methods, and speedy itinerary bookings with our user-friendly platform,” comments Menak Galumbang, Co Founder, Nusatrip.

About Society Pass
As a digitally-focused loyalty and data marketing ecosystem in Vietnam, Indonesia, Philippines, Singapore and Thailand and with offices located in Angeles, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila, and Singapore, SoPa is an acquisition-focused e-commerce holding company operating 6 interconnected verticals (loyalty, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and increases customer retention for merchants. Since its inception, SoPa has amassed over 3.3 million registered consumers and over 205,000 registered merchants/brands onto its platform. It has invested 2+ years building proprietary IT architecture with cutting-edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network, and Mangan, the leading local restaurant delivery service in Philippines. For more information, please check out: http://thesocietypass.com/.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

CleverTap Raises US$105M in Series D Funding Round Led by CDPQ

CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology.

Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap’s subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB(TM), the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

“Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds,” said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. “The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB(TM). And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.”

“CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way” said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. “As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.”

“CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets” added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. “This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace.”

“Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap’s full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels” said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. “CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India.”

“The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve,” said Sidharth Malik, Chief Executive Officer, CleverTap. “The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription.”

As part of the transaction, CDPQ will join CleverTap’s Board of Directors upon closure of this funding round. IIFL AMC’s investment is subject to approval from Securities and Exchange Board of India (SEBI).

About CleverTap

CleverTap is the World’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long- term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About CDPQ

At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ’s net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages.

CDPQ is a registered trademark owned by Caisse de depot et placement du Quebec and licensed for use by its subsidiaries.

About IIFL AMC

IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India’s potential for delivering on its commitments and long-term growth. The AMC’s diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC’s distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus.

For more information
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

MEDIA RELATIONS TEAM, CDPQ
+1 514 847-5493
medias@cdpq.com

IPSHITA BALU
+91 95901 11798
Ipshita.balu@archetype.co

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Society Pass backed Thoughtful Media Group Announces New CEO and Vision to be the Leader in Digital and Social Commerce in SEA

  • SoPa acquires first company in Thailand and continues network expansion of its digital ecosystem throughout Southeast Asia (SEA)
  • Thoughtful Media’s social commerce-focused Multi-Platform Network (MPN) in Thailand, Vietnam, Philippines and the US amplifies SoPa’s loyalty offering
  • SoPa introduced a new management team to facilitate renewed operations and announced Bien Kiat Tan as TMG CEO, Jittra Cheng as TMG Thailand Country Director and Quynh Vo as TMG Vietnam Country Manager
  • As the CEO of TMG, Bien Kiat Tan will be responsible for managing the Group’s P&L, and executing upcoming acquisitions to enlarge the SoPa ecosystem, and expand further in the SEA region
  • Thoughtful Media recorded revenues of US$5.8 million in 2021, forecasts significant revenue growth in 2022 and beyond

Society Pass Inc (Nasdaq: SOPA) recently announced the acquisition of Thoughtful Media Group (Thoughtful Media or TMG), a social commerce-focused, premium digital video MPN headquartered in Thailand with an operating presence in the US, Vietnam, and Philippines. The acquisition of Thoughtful Media marks SoPa’s first foray into Thailand and adds to SoPa’s growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand.

Along with this latest acquisition, Bien Kiat Tan has been appointed as the CEO of TMG, along with Jittra Cheng as TMG Thailand Country Director and Quynh Vo as TMG Vietnam General Manager. The three executives will drive Thoughtful Media forward in its next stage of growth.

TMG is a leader in digital and social commerce across Southeast Asia region. Thoughtful Media recorded revenues of US$5.8 million in 2021. Since its founding, Thoughtful Media’s data-rich MPN has uploaded over 675,000 videos with over 80 billion video views. The current network of 263 YouTube channels has onboarded over 85 million subscribers with an average monthly viewership of over 600 million views.

Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer, said, “Thoughtful Media’s social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout SEA. I am proud to appoint Bien Kiat Tan as the CEO of TMG, along with Jittra Cheng as TMG Thailand Country Director and Quynh Vo as TMG Vietnam General Manager, and look forward to their expert leadership in steering our operations to greater heights. As we grow our presence across SEA, we are confident that the SoPa ecosystem will nurture and accelerate the growing portfolio of brands.”

Originally founded in 2010, Thoughtful Media today creates and distributes digital advertising campaigns across its MPN in both SEA and the US. With its intimate knowledge of local markets, digital marketing technology tools and social commerce business focus, advertisers leverage Thoughtful Media’s wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and effect. As a result, Thoughtful Media’s content creator partners earn a larger share of advertising revenues from international consumer brands. And according to Accenture, the social commerce market is poised to grow to US$1.2 trillion by 2025 at a CAGR of 26%.

Bien Kiat Tan, CEO of TMG, shares his enthusiasm saying, “Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. Powered by these synergies, we are confident in driving tremendous revenue growth in 2022 and beyond. Focusing on the new influencer market trends, TMG is nurturing its content creators to develop Short Videos and build presence in the Social Commerce space, which is booming in Vietnam, Thailand, Philippines, Singapore and Indonesia. TMG is creating synergies by leveraging its creators and creative talent to serve the sister platforms in the SOPA ecosystem as well as its Brands and millions of consumer base.”

Welcoming the renewed foray, TMG Thailand Country Director, Jittra Cheng said, “Given the immense potential of the Thai market, I look forward to lead TMG to be the leader in digital and social commerce across SEA, backed by SoPa’s unique modus operandi, and take my team along in this successful journey. With an amplified focus on content creators, TMG is building additional support including infrastructure like new studios for its influencers and creators to host live streaming, and educating creators on content across multiple platforms. TMG assists its creators in effective monetisation through social commerce and earning commissions while working with brands.”

TMG looks at doubling its current team size of 17 to over 30 people in the next couple of years, powered by the growing ubiquity of social media influencers on shaping purchase decisions and driving increasingly greater numbers of brands to shift advertising budgets to this dynamic outlet. Thoughtful Media’s digital advertising tools and expertise bolsters Society Points, SoPa’s paradigm shifting loyalty platform. SoPa’s product offering uniquely positions Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.

About Society Pass
As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA.

SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network, and Mangan, the leading local restaurant delivery service in Philippines. For more information, please check out: http://thesocietypass.com/.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

Spartan Capital: Society Pass (Nasdaq: SOPA) – Southeast Asia eCommerce Super-App With Billion Dollar Potential

Spartan Capital Securities LLC (Spartan Capital) issues Equity Research Report on Society Pass Inc. (Nasdaq: SOPA) (SoPa).

Click Here https://bit.ly/3Bmg3l4 (on Society Pass website) or Here https://bit.ly/3vfGzc2 (with Spartan Capital Securities account) to view the full Spartan Capital Equity Research Report.

Summary Points:

  • Society Pass aspires to be the next major Southeast Asia (“SEA”) super-app. Comparable success stories such as Lazada, GoTo and Grab have all been accorded multi-billion valuations.
  • Spartan Capital forecasts SoPa to generate $7.2 million in revenue in 2022, $29.3 million in 2024, up 308% and $59.8 million in 2024, up 104%. Spartan Capital forecasts EBITDA loss narrowing from $10 million in 2022 to just $5.6 million in 2024, then turning positive in 2025.
  • Spartan Capital likens SoPa to what Masayoshi Son has done with SoftBank, headquartered out of Japan, although with an exclusive focus on e-commerce and SEA.
  • SoPa operates in five SEA countries (Singapore, Vietnam, Indonesia, Philippines, and Thailand), all are vibrant open economies, recovering from Covid lockdowns and now seeing dynamic growth. SEA consumers are younger and more tech-savvy than counterparts in the US.
  • SoPa owns 8 portfolio companies in food/beverage (F&B), luxury goods, telecoms, digital media, travel and merchant software sectors and ties them together with its Society Points loyalty program. The eight business units are:
  • Leflair – a Vietnam luxury goods flash sale e-commerce company akin to Groupon.
  • NusaTrip – an Indonesia travel website company serving the region akin to Expedia.
  • Thoughtful Media Group – a Bangkok-based social commerce firm serving US and Asian brands.
  • Gorilla Networks – a Singapore blockchain-enabled MVNO serving the mobile/travel markets.
  • Mangan – Philippines largest local restaurant food delivery company akin to GrubHub/DoorDash.
  • Handycart – a Hanoi, Vietnam restaurant delivery company poised to enter Saigon.
  • Pushkart – a Philippines supermarket delivery company akin to Instacart.
  • #HOTTAB – a Vietnam restaurant and hotel terminal/back-end software management platform.

  • Society Points and SoPa’s 8 subsidiaries offer multiple ways for consumers to earn loyalty points and to redeem such loyalty points for things of value.
  • Operating under a matrix management structure, SoPa is led by entrepreneurial Founder, Chairman and CEO, Dennis Nguyen, and a strong team of C-suite executives, business unit CEOs and country managers.
  • Over half of SoPa’s executives are female.

About Society Pass
As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA.

SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network, and Mangan, a leading local restaurant food delivery company in Philippines. For more information, please check out: http://thesocietypass.com/.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

Elevating a ‘Simple’ Shopping Cart Security Lock with the Power of Artificial Intelligence

  • Tracxpoint transforms a simple cart locking device, into a Powerful, Intelligent System, with Data Connectivity, Location Services, Personalization and more.

In a new twist on the traditional Coin-Operated Trolley Lock, used by supermarkets around the globe, Tracxpoint has now developed the T-Loc(R), an Intelligent Locking Device for standard shopping trolleys, that is more secure and 100% connected to supermarket data systems.

Tracxpoint’s T-Loc(R) and CHECXiN(R) Terminal with connected shopping trolleys.
Single Tracxpoint T-Loc(R) attache to a trolley.

“With the rollout of our Daivi(R) Smart Cart and CHECXiN(R) Cart Management products, we received many inquiries from budget-conscious grocers about the possibility of ‘getting their feet wet’ with a less robust solution. Several retailers were already using coin-operated locks, so our Engineers decided to ‘re-imagine’ this type of security device to connect with our AI-Driven ecosystem.” said, Gidon Moshkovitz, Chief Strategy Officer of Tracxpoint. “T-Loc(R) may appear as a simple chain-locking mechanism, but the data and insight it provides to store operators is exceptionally valuable and unmatched.”

The T-Loc(R) can be unlocked by scanning a QR Code printed on the main housing using the stores’ Rewards/Loyalty mobile app, or by the traditional use of inserting a coin for guest shoppers. Once unlocked, the device begins sending data to store servers; such as the location of the trolley, and duration of a shoppers’ visit, which combines to generate daily store Heat Maps, providing managers with great insight into customer movement and store layout analytics.

With the ability for T-Loc(R) to broadcast its coordinates, locating abandoned trolleys outside of the store or retrieving a ‘remote count’ of trolleys in-or-near a return kiosk is as easy as turning on the Television. Aside from the built-in WAY(R) Indoor Positioning System, T-Loc(R) also broadcasts a unique signal to area CHECXiN(R) terminals, to not only identify its proximity, but via daisy-chain connectivity, the proximity of other trolleys that may be too far away to directly connect with the CHECXiN(R) terminal; effectively reducing theft or loss.

Anti-theft and General Analytics are not the only features of the T-Loc(R). Like the Daivi(R) Smart Cart, shoppers using a stores’ mobile app may earn rewards for safely returning and re-locking the trolley, while also receiving personalized and location-based coupons during their shopping journey. Coupons may be accessed within the store’s mobile app itself and scanned at checkout. No personally identifiable data is ever collected or shared.

With less required infrastructure and easy installation, Tracxpoint’s T-Loc(R) intelligent locking device provides grocery retailers with a solid foundation to begin generating customer data and insights to refine operation, while securing the fleet, at minimal cost.

Tracxpoint is set to deploy the AI-Driven T-Loc(R) units, in Q4, 2022.

Additional details may be found on the Tracxpoint website https://tracxpoint.com/products-and-systems/t-loc/

About Tracxpoint
Tracxpoint is a leading global provider of next-generation grocery and retail self-checkout solutions, and the inventor of the Daivi(R) Artificial Intelligent Shopping companion, which is the world’s first, and only, AI-Computer Vision smart cart that can see and recognize products as well as the human eye. Established in 2016, Tracxpoint is headquartered in Coral Gables, Florida, USA with R&D/Sales Offices in Haifa, Israel. For more information about the company, leadership, and products, please visit https://tracxpoint.com.

CONTACT:
scott ilg
Marketing & Communications
+1 (786) 383-2553
scott.ilg@tracxpoint.com

SOURCE: Tracxpoint, LLC

AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming

AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success.

In today’s privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead of the curve. Particularly to tackle the changes for users of iOS devices, advertisers have had to make several changes to adapt to new iOS 14+ policies.

Showcasing the best practices and solutions for gaming app marketers and advertisers, the AppsFlyer and Facebook Gaming playbook provides insights to tackle the challenges of iOS 14+ from 3 different perspectives: Optimizing the App Tracking Transparency (ATT) prompt, maximizing SKAdNetwork (SKAN) measurement, and unifying data streams.

This playbook also contains recommendations from Facebook Gaming derived from a comprehensive directory on SKAN configuration, campaign setup, and campaign management, to help marketers achieve and scale their gaming app marketing success.

To learn more about the playbook and gain pro tips to utilizing tools available for maximized marketing and advertising performance, visit: Gaming apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+

About AppsFlyer

AppsFlyer, the global attribution leader, helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 9.000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com

Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Media Contacts for AppsFlyer South East Asia
Annisa Tiara
annisa.tiara@appsflyer.com

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience.

Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication.

“As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President – Marketing, Unocoin Technologies Private Limited.

CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.

“We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor.

Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap.

About CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights,and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About Unocoin
Started in 2013, Unocoin is a Bangalore-based technology startup and is India”s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Vishaal Mudholkar
Consultant
Archetype
vishaal.mudholkar@archetype.co
+9724309069

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Society Pass (SoPa) Marks First Foray into Thailand by Acquiring Bangkok-Headquartered Thoughtful Media Group, Southeast Asia’s Leading Digital Video Multi-Platform Network and Social Commerce Platform

  • SoPa acquires first company in Thailand and continues network expansion of its digital ecosystem throughout Southeast Asia (“SEA”)
  • Thoughtful Media’s social commerce-focused Multi-Platform Network (“MPN”) in Thailand, Vietnam, Philippines and the US amplifies SoPa’s loyalty offering
  • Thoughtful Media recorded revenues of US$5.8 million in 2021, forecasts significant revenue growth in 2022 and beyond
  • Thoughtful Media’s data-rich MPN has uploaded over 675,000 videos with over 80 billion video views since 2010, and the current network of 263 YouTube Channels has onboarded over 85 million subscribers
  • SoPa sees significant cross-marketing and revenue generation synergies between Thoughtful Media and rest of SoPa ecosystem

Society Pass Incorporated (SoPa or Society Pass) (Nasdaq: SOPA), Southeast Asia’s leading data-driven loyalty platform, today announces the acquisition of Thoughtful Media Group (Thoughtful Media), a social commerce-focused, premium digital video MPN headquartered in Thailand with an operating presence in the US, Vietnam, and Philippines. The acquisition of Thoughtful Media marks SoPa’s first foray into Thailand and adds to SoPa’s growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand.

Originally founded in 2010, Thoughtful Media today creates and distributes digital advertising campaigns across its MPN in both SEA and the US. With its intimate knowledge of local markets, digital marketing technology tools and social commerce business focus, advertisers leverage Thoughtful Media’s wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and effect. As a result, Thoughtful Media’s content creator partners earn a larger share of advertising revenues from international consumer brands. And according to Accenture, the social commerce market is poised to grow to US$1.2 trillion by 2025 at a CAGR of 26%.

Thoughtful Media recorded revenues of US$5.8 million in 2021. Since its founding, Thoughtful Media’s data-rich MPN has uploaded over 675,000 videos with over 80 billion video views. The current network of 263 YouTube channels has onboarded over 85 million subscribers with an average monthly viewership of over 600 million views.

Thoughtful Media’s social commerce platform amplifies the reach and engagement of SoPa’s e-commerce ecosystem and retail partners. The growing ubiquity of social media influencers on shaping purchase decisions has driven increasingly greater numbers of brands to shift advertising budgets to this dynamic outlet. SoPa aims to increase customer engagement whilst also focusing on the quality of relationships through a campaign-based approach enabled by this synergistic acquisition.

Thoughtful Media’s digital advertising tools and expertise bolsters Society Points, SoPa’s paradigm shifting loyalty platform. Through data-driven marketing campaigns, advertisers of all types utilise Society Points’ proprietary 1st party data to improve the targeting, efficacy, and efficiency of their digital marketing spend. SoPa’s product offering uniquely positions Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.

Dennis Nguyen, Society Pass Founder, Chairman, and Chief Executive Officer comments, “We are thrilled to have Thoughtful Media join the ever-expanding SoPa ecosystem. Thoughtful Media’s social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout Southeast Asia. In addition, Society Pass is excited to complete our first Thailand acquisition and look forward to launching our SoPa loyalty platform to the 65 million consumers in Thailand”.

Dan Thorman, Thoughtful Media Chief Executive Officer explains, “Thoughtful Media is led by an experienced management team in SEA and the US. We provide media owners with content creation and technology services that build and monetise their brands’ audience on numerous social platforms. With years of on-the-ground experience and industry expertise in developing influencer talent, producing social media content, coordinating advertising campaigns, aggregating influencer data, and onboarding millions of viewers onto our data-rich MPN, we track hundreds of millions of authenticated global video views a month across key social media platforms. Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. In doing so, we expect to drive tremendous revenue growth in 2022 and beyond”.

About Society Pass
As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel) seamlessly connecting millions of consumers and thousands of merchants across multiple product and service categories in SEA.

Society Pass business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises. In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, and Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator. For more information, please check out: http://thesocietypass.com/.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces

CleverTap, the modern, integrated retention cloud, has been recognized by Great Place to Work(R) India as one of India’s Great Mid-size Workplaces 2022. CleverTap is recognized for creating and sustaining a high-trust, high performance work culture.

In its 6th edition this year for India, the list has grown to include the top 75 companies, up from the top 50 until last year. The rigorous methodology to assess workplace culture and identify India’s Great Mid-size Workplaces 2022 is considered the gold standard globally.

In the Great Place to Work(R) India study, they have observed that the Great Mid-size Workplaces have gone above and beyond to create and sustain aspirational organizations. Effective leadership is visible in these workplaces that are fostering a culture of fairness and originality, while offering flexibility to their employees in the current hybrid work environment. Organizations that succeed in establishing high-trust, high-performance cultures, and maximizing human potential by bridging experience gaps, will be Great Places to Work For All in the future.

“We’re very excited to be recognized by Great Place to Work(R) India as one of India’s Great Mid-size Workplaces. Even before the pandemic hit, we believed that an empathetic and flexible work culture is the essence of an organization’s growth,” says Sidharth Malik, Chief Executive Officer, CleverTap. “Our employees and their holistic well-being have always been the top priority for us. The recognition by Great Place to Work(R) India is a testament to our commitment of building a workplace that is inclusive and driven, and one that provides its people an environment to thrive and succeed in everything they do.”

“With homes becoming an extension of people’s workplaces, this year companies around the world were challenged to put their people at the center of their strategies. But the organizations that invested in their culture and people before the pandemic have overcome these challenges effortlessly. Being recognized as one of India’s Best Workplaces 2022 demonstrates these organizations’ commitment to improving their culture and putting their people first, whatever challenges they face,” says Yeshasvini Ramaswamy, CEO, Great Place to Work(R), India.

As a global authority on workplace culture, Great Place to Work(R) has been studying employee experience and people practices across organizations for over three decades. Every year, more than 10,000 organizations from over 60 countries partner with Great Place to Work(R) Institute for assessment, benchmarking, and planning of actions to strengthen their workplace culture.

About CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights,and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, S?o Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Vishaal Mudholkar
Consultant
Archetype
vishaal.mudholkar@archetype.co
+9724309069

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.