Category: Media & Marketing

WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce

  • Inaugural WARC dComm IndexTM report on Amazon is released – a proprietary data-led report to help marketers overcome the challenges and find opportunities to achieve success on Amazon

WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success.

Amin Mrini, VP WARC Digital Commerce, said: “WARC Digital Commerce is founded on the belief that brand marketing and ecommerce are converging – yet the two disciplines speak different languages and have different metrics for success.

“With this launch we will provide a clear understanding of how to optimise presence, media investment and use creativity to magnify influence on the major digital platforms and drive sales.”

Patrick Miller, Co-President, Ascential Digital Commerce, & Co-founder, Flywheel Digital, added: “As the worlds of marketing, sales, supply chain, and digital commerce come together, it’s paramount that marketers have a comprehensive understanding of how their brands are showing up and performing on the major retailers.

“The launch of WARC’s Digital Commerce platform is a gamechanger for brand marketers wanting to understand theirs and their competitors’ latest performance data and gain insights and knowledge that will help grow their brand.”

Combining the marketing expertise of WARC with the ecommerce platform knowledge of Ascential, WARC Digital Commerce will include:

  • In-depth, evidence-based reports on major digital commerce platforms including Amazon, Walmart, Instacart (with Target and Kroger launching soon).
  • Proprietary data and deep dives into nine top categories and their subcategories: Non-Alcoholic drinks, Baby Products, Health, Toys/Games, Food, Beauty & Personal Care, Household Supplies, Pet Supplies, Consumer Electronics.
  • Expert commentary on the challenges and opportunities that exist on the platform and what it takes to win.
  • Extensive benchmarks and data driven analysis to uncover what is truly best in class in the most competitive categories and subcategories.
  • All reports will be refreshed quarterly.

Platform Primers

  •  Extensively detailed profiles of the retail media offerings of Amazon and Instacart (with Walmart coming soon).
  • Developed in conjunction with Colin Lewis, an authority on retail media networks and respected advisor to numerous top brands and retailers on the topic of Retail Media Networks.

Case Studies & How to Win Articles

  • An assortment of continuously refreshed articles providing a detailed look at the strategies and tactics successful brands are using to grow their brands online and quickly outpace their competitors.

Data Points

  • Track retail media benchmarks and stay ahead of the market with snackable insights on ad spend, shopper journeys and industry growth.

The WARC Digital Commerce IndexTM report on Amazon.com Q1-2022

Following the release of WARC’s first Digital Commerce report, ‘How to win on Instacart’ (content.ascential.com/warc-dc-instacart-register.html), a new study is published today on how brands can win on Amazon.

The first WARC Digital Commerce Index report on Amazon (Q1 2022) provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.

Gregory Grudzinski, Head of Content, WARC Digital Commerce, and author of the report, says: “Amazon has recently broadened its focus and leaned into the upper marketing funnel — thereby creating a powerful opportunity for brand marketers to use Amazon for brand building as well as for sales.”

Topics covered in WARC’s Amazon dComm Index include:

Rising CPCs – The average cost per click on Amazon’s core ad product – sponsored product ads – increased 29% year-on-year in March 2022, according to digital advertising optimization provider, Perpetua.

Paid Search Competitive Intensity – In Paid Search, a relatively small number of brands dominate paid search on Amazon with a long tail of brands struggling for visibility. By comparison, on Instacart there is a much smaller gap between the winners and losers — which translates to an opportunity for brand marketers.

The Winner’s Circle – dComm Winners by category: Non-Alcoholic Drinks: Nespresso; Baby Products: Pampers; Health: Pure Encapsulations; Toys & Games: Barbie; Food: Kind; Beauty & Personal Care: Maybelline; Household Supplies: Duracell; Pet Supplies: Blue Buffalo; Consumer Electronics: JBL/Harman.

At the core of this Amazon Q1 2022 and subsequent deep-dive ecommerce reports, is the WARC dComm IndexTM, a proprietary data-led benchmark which takes into account product selection, organic search, price, paid search and advertising content. It allows brands to measure themselves against category competitors and across major digital commerce platforms, and will be the definitive guide for brands wanting to succeed in the ecommerce era.

Download (content.ascential.com/lp/897-MBC-207/warc-dc-uncover-the-secrets.html) a complimentary sample of the first WARC Digital Commerce report on Amazon. The full report is available only to subscribers of WARC Digital Commerce.

WARC Digital Commerce, available by subscription, is part of WARC’s suite of products which include WARC Strategy (www.warc.com/about-strategy), WARC Creative (www.warc.com/about-creative) and WARC Media (www.warc.com/about-media). More information at www.warc.com/about-digital-commerce.

About WARC — The global authority on marketing effectiveness
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 94,000+ case studies, best practice guides, research papers, special reports, advertising trend data, webinars, awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,200 companies in 100+ markets and collaborates with 50+ industry partners.

About Ascential
WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services. With more than 3,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

About WARC dComm IndexTM methodology
The WARC dComm IndexTM is a brand-level aggregate of a series of performance measures – ingested daily – across selection/availability, organic search, paid search, price and content. Built from SKU-level search results and product detail information, the Index reflects a Brand’s ability to optimise for a given platform, in the context of its category/peer group. Each brand in our sample is given a total ‘Index Score’, determining its position in our category league table.

Contact:

Amanda Benfell
Head of PR & Press
amanda.benfell@warc.com

Get Me Press Launches an Online PR Agency Focused on Startups and Founders

Get Me Press‘ founders are excited to announce the launch of their online public relations agency, which will focus on startups and entrepreneurs.

To learn more about Get Me Press and the services they offer visit www.getmepressnow.com.

The company’s mantra, according to a spokeswoman, is “We Tell Your Story Online.” The team of experts collaborates closely with their clients, writing, editing, and publishing their story in prominent online journals and industry publications.

“We understand that entrepreneurs and company founders have ideas, and we have the infrastructure to help them turn those ideas into published contributions in prominent online journals.”

“We understand that entrepreneurs and company founders have ideas, and we have the infrastructure to help them turn those ideas into published contributions in leading online journals. This is why Get Me Press focuses on startups and founders,” the spokesperson explained, adding that Get Me Press’ writers have extensive expertise writing for major magazines and understand how to effectively communicate their clients’ messages.

According to the spokesperson, advice and profile pieces are one of the most successful ways to boost a Google Search ranking by driving hundreds of visitors to a website. Online content, on the other hand, tend to stay online longer than social media links, resulting in free organic traffic.

Articles generate new SEO, which will aid in the development of a strong digital presence and a high search engine rank. These articles will generate free organic traffic while also providing backlinks and directing viewers to their clients’ websites.

According to the spokesperson, this publicity could provide a number of advantages, including the following:
– Supercharged SEO
– The entrepreneur’s name on page one, two and three of the google-news search engine,
– Increased brand visibility, credibility, and equity
– Inbound traffic and leads to content and offers will improve.
– Speaking engagements, capital investors, talent acquisition, and requests to be included in new online publications and podcasts are all exciting and unexpected prospects.

Get Me Press

Adrienne Greenwood and Michael Hall founded Get Me Press in 2022. They both have a diverse business expertise in strategic branding and communications, as well as creative digital marketing, and can advise their customers and brands on the best placements for their sector niche and budget. Please visit our website for additional information. Visit www.getmepressnow.com.

Media Contact
Adrienne Greenwood
info@getme.press

CleverTap Completes Acquisition of Leanplum

  • Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform.

The acquisition, originally announced on 19 th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer.

With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022.

“We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition Customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.) At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”.

“The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap.

“As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil.

About CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ Customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Vishaal Mudholkar
Archetype
Consultant
vishaal.mudholkar@archetype.co

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Legend Capital Portfolio: Japan’s NO.1 VTuber Operator ANYCOLOR Lists on the Tokyo Stock Exchange

On June 8th 2022, Legend Capital’s portfolio company ANYCOLOR, a leading Virtual YouTuber (VTuber) management company in Japan, was listed on the Tokyo Stock Exchange. At the market close today, ANYCOLOR’s share price rose more than 3 times compared to the issue price and its market capitalization exceeded 165.2 billion yen (about 1.239 billion US dollars).

From left are Itochu Manager Takaki Yasuhiro, ANYCOLOR CEO Tazumi Riku, ANYCOLOR CFO Taurui Shinya and Legend Capital Managing Director Joon Sung Park.

Established in May 2017, ANYCOLOR was founded by Tazumi Riku who was at that time a student at Waseda University in Japan. The company officially announced the launch of a VTuber project “NIJISANJI” in January 2018 as one of the first major VTuber agencies in Japan. After years of continued success, ANYCOLOR as of today is managing around 200 VTubers with over 35.72 million fans, making it the largest VTuber operator in Japan.

According to ANYCOLOR’s IPO Prospectus, in 2021 revenue reached 7.63 billion yen and operating income of 1.45 billion yen. This is over 100% growth from 3.5 billion yen revenue and 42.3 million yen operating income in 2020. Revenue in 2022 is expected to reach 13.2 billion yen while operating income is expected to grow to 3.7 billion yen.

With the introduction of Japan partner ITOCHU Corporation, Legend Capital led ANYCOLOR’s Series B financing round in April 2020.

Joon Sung Park, Managing Director of Legend Capital, said: “Virtual YouTuber is a concept that Japan pioneered and this is a model that can scale outside of Japan because VTubers are not bound by physical limitations, and many of them engage in activities that are unconstrained by their real-world identity. ANYCOLOR is very unique because their focus on livestreams set its members apart from other early VTubers who primarily made pre-recorded videos. Based on Nijisanji’s initial success in Japan, ANYCOLOR expanded its business to China, Korea, Indonesia, as well as English-language branches targeting a global audience. VTuber’s popularity began to expand internationally through their appeal to the existing animation and cartoon fandom. Going forward, as 2D/3D technology will become more sophisticated, I firmly believe that ANYCOLOR’s potential of becoming the internationally recognized leading platform for VTubers and animated influencers, who target worldwide audiences.”

In China, ANYCOLOR has established a joint venture with Legend Capital’s portfolio company Bilibili, a leading video and contents sharing platform in China and most of NIJISANJI’s VTubers are active on the Bilibili platform. ANYCOLOR’s VTubers started to broadcast livestreaming through Bilibili’s platform and was able to successfully operate its Chinese VTuber group “VirtuaReal Project”.

Legend Capital also invested in HYBE in early 2016, the management agency of K-pop sensation BTS, and one of the world’s “100 Most Influential Companies” as named by Time magazine. Korea’s entertainment giant HYBE became the first in the K-pop industry to record 1 trillion won ($839.4 million) in sales in 2021. The unprecedented 100 times revenue growth from 2015 to 2021 was fueled by the agency’s effort to build an internal distribution platform, various strategic initiatives for global IP expansion. It also acquired Ithaca Holdings, a well-known US based entertainment agency that manages popular artists like Justin Bieber, Ariana Grande and J Balvin, which helped HYBE to diversify its revenue stream.

As an active investor, Legend Capital shared HYBE’s growth history and its monetization diversification efforts to ANYCOLOR management team. In addition, Legend Capital introduced the CEO of HYBE to the CEO of ANYCOLOR to share HYBE’s experience, and discuss potential cooperation in the future.

“ANYCOLOR’s successful listing under the current capital market situation is not only about fundraising but also about introducing ANYCOLOR to the public and showing a more interesting world of VTuber to the upcoming new generation. Legend Capital will continue to focus on cross-border investment opportunities in Japan, Korea, Southeast Asia and other countries, to explore more investment opportunities in emerging industries, especially in technology, consumption, and contents. We will also continue to utilize our comprehensive resources derived from our existing domestic and international portfolios, to provide value-added services for our portfolio companies.” Joon Sung Park added.

Legend Capital is an independent and seasoned fund manager with deep roots in China and long coverage of local Chinese investment opportunities stemming from the strong innovation power in the country. With over two decades of expertise, Legend Capital has cultivated profound understanding of the technology and innovation drives of China, accumulated rich resources around industries, and built a powerful portfolio ecosystem. It is now recognized as a valuable partner for overseas investors and enterprises to access the market.

For overseas investors, Legend Capital can provide support on knowledge of China’s technology innovation and access to technology investment opportunities for sustainable returns. For overseas enterprises, Legend Capital can help expand business on the Chinese market, and bridge key resources in China such as R&D and supply chain, for expedited value creation. Guided by such approach, Legend Capital has made a number of successful investments in Japan, Korea, Southeast Asia, and India.

On the other hand, by leveraging its “China Insights”, Legend Capital also helps portfolio companies and entrepreneurs in China to “go global” and achieve strategic objectives across the border by integrating overseas resources and opportunities, helping portfolio companies to respond to complex changes in global industry landscape, and meanwhile generating new investment opportunities.

Legend Capital has invested numerous successful foreign companies: HYBE (KOSPI.A352820), world’s leading entertainment company in Korea; Zinus (KOSPI.A013890), the largest mattress brand in Amazon; DEXTER (KOSDAQ.A206560), Korea’s leading movie production and VFX company; NexImmune (NASDAQ: NEXI), the global next-generation immunomodulatory cell therapy company; Axonics (NASDAQ: AXNX), the global developer of new implantable neuromodulation technologies; Singular Genomics (NASDAQ: OMIC), the leading company in NGS testing; Lunit, the global leading AI medical diagnosis company; Mathpresso, the largest education technology company in Japan, Korea, and Southeast Asia; Vedantu, India’s largest K12 Online tutoring company; and Akulaku, the leading fintech company in Southeast Asia.

Retention Cloud Leader CleverTap Unveils TesseractDB

  • World’s first purpose-built database will vastly improve user engagement and retention

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB(TM), the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB(TM) brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints.

TesseractDB(TM) transforms massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time.

Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience.

“Today, we are excited to unveil TesseractDB(TM), the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve issues for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB(TM).”

TesseractDB(TM) is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB(TM), digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey.

TesseractDB(TM) enables CleverTap to offer unmatched technology, features, and capabilities –

  •  Unlimited data look back periods without any limitations
  • High speed, scale, and unmatched throughput
  • Rich, granular first-party user data storage
  • Built-in real-time machine learning and AI
  • Hyper-personalized engagement and recommendations

“Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB(TM), CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement,” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB(TM) is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.”

About CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Ze Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Society Pass (SoPa) Acquires Singapore-based Gorilla Networks, a Next-Gen Blockchain/Web3 Mobile Virtual Network Operator to Drive SEA’s Growing Demand for a New Meta-Economy Experience

  • Society Pass (SoPa) makes its first Singapore acquisition, Gorilla Networks, a leading next generation Blockchain/Web3 mobile virtual network operator (“MVNO”).
  • Gorilla Networks is the first blockchain/Web3-enabled MVNO to offer contract-free, on-demand mobile service as non-fungible tokens (“NFTs”). Users convert unused mobile data into digital assets- Gorilla GO tokens
  • With mobile data network coverage in over 160 countries, Gorilla Networks expects to dramatically increase its user base and expand throughout Southeast Asia with the rebound of the travel market in 2Q/3Q 2022
  • SoPa will incorporate Gorilla Networks’ proprietary blockchain/Web3 technology onto the rest of SoPa ecosystem to drive SEA’s growing demand for a new meta-economy experience

Society Pass Incorporated (SoPa) (Nasdaq: SOPA), Southeast Asia’s leading data driven loyalty and ecommerce ecosystem, announced today that it acquired Singapore-based Gorilla Networks Pte Ltd (Gorilla), a leading next generation Web3-enabled MVNO.

Established in Singapore in 2019, Gorilla utilises Web3 technology to operate a MVNO for its users in Southeast Asia. With network coverage to over 160 countries, Gorilla offers a full suite of mobile communication services such as local calls, international roaming, data, and SMS texting. More importantly, Gorilla enables its customers to convert unused mobile data into digital assets or Gorilla GO Tokens through its innovative proprietary blockchain-based SwitchBack feature. Gorilla GO Tokens in turn can be redeemed for eVouchers, to offset future bills, or be redeemed for other value-added services.

With the rebound of the travel market throughout Southeast Asia in 2Q/3Q 2022, Gorilla expects to dramatically increase its customer base by marketing to the region’s business and leisure travellers with its user-friendly technology platform. It plans to expand its MVNO services offering to Vietnam, Thailand, and Malaysia over the next 12 months.

Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer, explained, “We are excited to make our first acquisition in Singapore, and welcome Gorilla into our SoPa family. Gorilla’s technology platform aligns well with our acquisition strategy as we incorporate Gorilla’s blockchain and Web3 capabilities onto the SoPa ecosystem and enable the new meta-economy for all our portfolio companies. From our Leflair lifestyle e-commerce platform to our Pushkart/Handycart F&B delivery services, as we roll out the Society Pass loyalty platform in the coming months, we leverage Gorilla’s technology to drive customer retention for merchants and create innovative revenue models for our ecosystem.”

“When we started Gorilla Networks three years ago, our vision was to build a democratised mobile communications service platform where users regardless of nationality, home location or mobile subscription plans can access essential telecoms services such as roaming and mobile data anywhere and everywhere throughout the world. Gorilla is currently transitioning existing web 2 telco services onto the web3 economy by tokenising mobile data as digital assets. In 2021, we digitised eSIMS, data plans, and mobile numbers as NFTs, which dramatically transformed how our users purchase, interact and experience mobile services. By joining forces with SoPa’s extensive ecosystem and large user base in Southeast Asia, we are thrilled about the combined marketing capabilities we will now bring collectively to our partners and customers,” exclaimed Xanne Leo, Founder and Chief Executive Officer of Gorilla Networks.Society Pass leverages cutting edge technology to tailor an unprecedented experience for the next generation customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. Through the acquisitions of market-leading companies and partnerships with visionary entrepreneurs in six distinct B2C e-commerce verticals: lifestyle, food & beverage delivery, travel, digital marketing, telecoms and food and beverage ordering, the Company meets SEA’s growing demand for a new meta-economy experience.

About Society Pass
As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.

In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. For more information, please check out: http://thesocietypass.com/.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

Retention Cloud Leader CleverTap Acquires Leanplum

  • New combined entity to significantly accelerate user engagement and retention capabilities for digital brands globally

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount.

This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022.

Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user.

“We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.”

“When we started Leanplum, our vision was to meet customers’ real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.”

“I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.”

Image: Sunil Thomas, CleverTap Co-founder and Executive Chairman
https://www.acnnewswire.com/docs/Multimedia/Low_CleverTap2022519.jpg

About CleverTap
CleverTap is the modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Society Pass Inc (Nasdaq: SOPA) Reports 1Q 2022 Financial Results, Sees 4,582% Year on Year Revenue Growth and Cash on Hand Growth of 33% from year 2021

  • First quarter 2022 revenues grew 4,582% year on year (from $9,506 for first quarter ended 31 March 2021 to $445,090 for first quarter ended 31 March 2022).
  • Cash on hand grew over 33% from $23.3 million on 31 December 2021 to $31.0 million on 31 March 2022.
  • With the closed acquisitions of the Pushkart and Handycart business units, SoPa has now amassed over 1.6 million registered consumers and 5,500 registered merchants/brands onto its ever expanding ecosystem.
  • SoPa is well capitalized for planned acquisitions of food & beverage delivery, travel, digital advertising and telecoms verticals in the VIP+T (Vietnam, Indonesia, Philippines and Thailand) countries of Southeast Asia (SEA) in 2Q 2022.
  • SoPa expects to launch the beta version of its Society Pass loyalty points platform in 2Q 2022, which SoPa believes will help substantially increase online users and merchants across SEA.

Society Pass Incorporated (Nasdaq: SOPA) (SoPa or the Company), Southeast Asia’s leading loyalty and ecommerce ecosystem, announced that first quarter 2022 revenues grew 4,582% year on year (from $9,506 for first quarter ended 31 March 2021 to $445,090 for first quarter ended 31 March 2022). The Company also reported cash on hand grew over 33% from $23.3 million on 31 December 2021 to $31.0 million on 31 March 2022.

With the closed acquisitions of the Pushkart and Handycart business units, SoPa has amassed over 1.6 million registered consumers and 5,500 registered merchants/brands onto its ever expanding ecosystem.

Society Pass expects to file its 1Q 2022 Form 10-Q with the Securities and Exchange Commission later this month. During the first quarter 2022, the Company completed the corporate restructuring of its subsidiary Leflair’s Vietnam operations into Leflair Group, an integrated lifestyle retail ecosystem to capture Southeast Asia’s fast growing 100B+ USD retail market, as well as the integration of its recent food and beverage delivery acquisitions, Pushkart and Handycart, onto the SoPa ecosystem.

Commenting on Society Pass’ strong business growth and future plans, Dennis Nguyen, Founder, Chairman and CEO of Society Pass said, “Our robust revenue growth validates our acquisitions focused operating model. Leflair continues to be our main revenue contributor as we gear up our latest acquisitions Pushkart and Handycart to become leaders their respective markets. As a result of our corporate restructuring process, Leflair Group is now set to become Southeast Asia’s next lifestyle retail super distributor nexus, evolving from a single discounted platform to a lifestyle retail ecosystem. We are poised to achieve new highs in 2022 as we build out our next generation loyalty platform as well as opportunistically acquire market leading companies in the food & beverage delivery, travel, digital advertising and telecoms verticals.”

The Company plans to launch Society Pass loyalty platform in 2Q 2022, which it expects to drive customer retention for merchants. In addition, SoPa plans to make additional acquisitions in 2Q 2022 that will generate increased revenues and optimise cost efficiencies as part of the expanding SoPa ecosystem.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. Through the acquisitions of market-leading companies and partnerships with visionary entrepreneurs in six distinct B2C e-commerce verticals: lifestyle, food & beverage delivery, travel, digital marketing, telecoms and food and beverage ordering, the Company meets SEA’s growing demand for better and more convenient online services.

About Society Pass
As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on collecting user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.

In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. For more information, please check out: http://thesocietypass.com/.

Forward Looking Statements
The information contained herein may contain “forward-looking statements.” Forward-looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” or the negative of these terms and similar expressions, as they relate to us or our management, identify forward-looking statements. Such statements include, but are not limited to, statements contained in this press release relating to the view of management of the Company concerning its business strategy, future operating results and liquidity and capital resources outlook. Forward-looking statements are based on the Company’s current expectations and assumptions regarding its business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. The Company’s actual results may differ materially from those contemplated by the forward-looking statements. They are neither statements of historical fact nor guarantees of assurance of future performance. We caution you therefore against relying on any of these forward-looking statements. Factors or events that could cause the Company’s actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. The Company cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, the Company does not intend to update any of the forward-looking statements to conform these statements to actual results.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

  • Bajaj will lead the company’s charter to realize the “Art of Possible” and steer the launch of digital and physical centers of CX excellence

CleverTap, the world’s leading retention cloud, today added to its core leadership team with the appointment of Honey Bajaj as SVP & Global Chief of Consumer Experience. In this position, Bajaj will pioneer CleverTap’s extensive program to help companies reimagine customer experience and realize the “Art of Possible”.

CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the U.S. Her ability to problem solve and identify patterns in human behavior has earned her multiple prestigious awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master’s Degree in Engineering and Management and a Master’s in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her Ph.D. in Design and Innovation Methodologies in the Digital World.

Before joining the CleverTap Leadership Team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of India’s largest and highly profitable conglomerates. There she developed detailed market segmentation frameworks based on purchase behavior to orchestrate product launches and go-to-market strategies.

Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organizations. Her work, which spans over a decade, has impacted over 50 million lives.

“As we scale CleverTap into a global category creator for “Retention Cloud”, we realize that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers,” Vikrant Chowdhary, CleverTap Chief Growth Officer, explains.

“From fintech to ecommerce, and from on-demand Super Apps to media and streaming services, companies need the inspiration and tangible examples of the “Art of Possible” to unleash human-centered design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders.” This outcome, he continues, is “inextricably linked with our customers’ abilities to realize and hyper-personalize omnichannel journeys for their customers.”

“I have always focused on designing for impact and inventing for scale by contextualizing tech for the consumers. The truth is, no matter what we think we’re doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behavior and expectations of customers is evolving faster than most industries are able to deliver. I am looking forward to my journey with CleverTap to embed human-centered principles and design thinking into a series of initiatives and programs,” Honey Bajaj says. “These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable CleverTap’s customers to realize their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated.”

About CleverTap
CleverTap is a modern, integrated Retention Cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers worldwide representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue.

CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel. The company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.

Media Contact:
Sony Shetty
PR Director
CleverTap
sony@clevertap.com

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

GEVME Launches New Virtual Event – Strategies for Hosting Events that Generate Results

Join us for this virtual event where we’ll uncover opportunities to improve your events. We will present the key insights from our recent ‘Virtual Events Benchmark Report 2022’ where our data science team analysed data from 500+ events powered by GEVME. Our team of experts will also provide you with practical tips to leverage on these insights and generate impactful results with your events.

Grab a free copy of Virtual Events Benchmark Report 2022 when registering for the event.

Americas – 9th May 2022, 9:00 p.m. ET
APAC – 10th May 2022, 9:00 a.m. SGT

Agenda:
– Choosing the right time and day for your events
– Optimising registration for maximum attendance
– Keeping attendees engaged throughout your event
– Increasing the shelf life of your event recordings

What You Will Learn:
– Find out how your events compare with industry benchmarks
– Get practical tips on how to host events that generate results
– Learn how to adopt a data-driven approach when hosting events

Register your interest now: https://www.gevme.com/en/studios/virtual-events-benchmark-2022/

For other GEVME shows, https://www.gevme.com/en/studios/.