Global Sports Brand U.S. Polo Assn. Delivers Record $2.5 Billion in Retail Sales for 2024, Targets $3 Billion and 1,500 U.S. Polo Assn. Stores

USPA Global, the company that manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced that the sports brand has delivered a record $2.5 billion in global retail sales in 2024 with a target of $3 billion in sales and 1,500 U.S. Polo Assn. stores in the near future.

U.S. Polo Assn.
U.S. Polo Assn.

U.S. Polo Assn.’s continued record growth resulted from expanding its existing footprint across all regions around the world. U.S. Polo Assn. delivered steady growth in North America, the brand’s largest market, and continued to gain market share in the other established regions of Western Europe, Middle East and Latin America. In addition, U.S. Polo Assn. is significantly growing in emerging markets for the brand such as Asia Pacific and Eastern Europe. Finally, U.S. Polo Assn. is considered the largest and fastest growing menswear brand in India, with the brand targeting a billion dollars of retail sales in the country in the coming years. U.S. Polo Assn. will also be actively launching several new strategic markets in 2025 including Argentina, Australia, Brazil, Poland and Thailand.

Today, U.S. Polo Assn.’s footprint spans across 190 countries, with some 1,100 U.S. Polo Assn. retail stores, and thousands of other locations including department stores, specialty retail, sporting goods channels, and e-commerce. U.S. Polo Assn. continues to climb the retail ranks as one of the largest global licensed sports brands in the world, ranking in the top five alongside the NFL, MLB, and NBA, according to License Global.

“The strength of our sport-inspired brand, great quality products and overall global momentum has resulted in yet another record year for U.S. Polo Assn.,” explained J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand globally. “Our biggest growth engine for U.S. Polo Assn. around the world is our direct-to-consumer sales, whether that’s in our sport-inspired stores or through our branded e-commerce sites, which enable consumers to engage with the brand and our authentic connection to the sport.”

“For U.S. Polo Assn., our significant growth in direct-to-consumer channels can be directly attributed to our strategic initiatives to enhance customer engagement and build brand awareness in ways that improve the overall customer experience,” added Prince.

U.S. Polo Assn.’s robust growth strategy includes a relentless focus on retail store expansion worldwide. The brand has grown its global fleet to over 1,100 U.S. Polo Assn. stores, targeting some 1,500 by 2030. For 2024, new and existing strategic stores around the world continue to be enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. Flagship locations are being enhanced or opening in markets all over the world, offering curated selections of U.S. Polo Assn. clothing and accessories for men, women and kids.

In addition, U.S. Polo Assn. continues to build on its successful digital strategies to generate record growth in e-commerce with some 50 brand sites in 20 languages. Retail sales growth can also be attributed to new site launches in India, the U.K., Japan and Romania, all demonstrating tremendous e-commerce momentum. U.S. Polo Assn. has further expanded its digital presence across the top social media platforms, with over 10 million followers worldwide demonstrating additional global momentum.

“We remain committed to entering new partnerships and opportunities to drive our international market expansion and grow our product category offerings while also elevating our global brand strategy, strengthening our strategic sports relationships and philanthropic mission while deepening our authentic connection to the sport of polo,” Prince concludes.

The brand’s relationship with ESPN now runs through 2026 with a recent extension, bringing the thrilling sport to a large global audience and making polo accessible to millions of households and multiple digital channels. The sport’s illustrious U.S. Open Polo Championship®, which is broadcast by ESPN and hosted this year by legendary ESPN commentator Chris Fowler, now sits alongside the elite company of The Masters and the Kentucky Derby as one of the country’s most prestigious Spring sporting events. In addition, an iconic deal was signed with Star Sports India to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn, alongside Wimbledon, Premier League Soccer and India Premier League (IPL) Cricket.

The USPA National Polo Center (NPC), the sport’s premier destination in North America, brought record crowds and sellout Sundays for the 2024-2025 American High-Goal Polo Season, with the best polo in the world from January through April. The stunning venue, now owned by the USPA, is situated in beautiful Palm Beach County, Florida, spans 160 acres, and encompasses multiple grass polo fields, fine dining, tennis courts, stadium seating, swimming pool, and the newly renovated USPA Shop. This Flagship location is an elevated consumer experience filled with rich polo heritage and fashion, boasting a diverse curated collection of sport-inspired and luxury merchandise. At the centerpiece of the USPA Shop is the “Halo,” a 360-degree circular screen that showcases the most exciting polo highlights of the season, immersing polo fans and consumers alike.

Further supporting the brand’s consumer engagement initiatives, the USPA Global Team has been preparing worldwide for a series of 135th Anniversary global events and brand campaigns to create an unforgettable experience for sports fans and consumers in 2025. The U.S. Polo Assn. Anniversary Campaign, now underway, celebrates the 135th year of the USPA and features activations in major markets, including North America, Europe, Asia, the Middle East and Latin America. Throughout 2025, consumers can look forward to exclusive in-store events, digital experiences, capsule collections, and collaborations with influencers and athletes, all celebrating the sport’s legacy and future.

“In 2024, the U.S. Polo Assn. Global Team and our worldwide strategic partners delivered unprecedented financial results and reached significant achievements in our product offerings, expansion initiatives, global marketing and broadcast efforts,” said Prince. “I look forward to an exciting 2025 with an outstanding 135th Anniversary Campaign featuring global events that are already underway in the United States, India and China, with more to come in Italy, the U.K., Turkey and beyond.”

“I have never been more confident and optimistic about the U.S. Polo Assn. global business increasing our market presence and growing our leadership position, with the near-term goal of passing $3 billion in worldwide sales and 1,500 U.S. Polo Assn. retail stores by 2030,” Prince concludes.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn.

2025 U.S. Open Polo Championship Final Concludes American High-Goal Season, Supported by U.S. Polo Assn.

Heart-Pounding Father-Son Rivalry Game to Broadcast on ESPN April 26-27, hosted by Legendary Commentator Chris Fowler

The 2025 U.S. Open Polo Championship®, played at the USPA National Polo Center (NPC) in Palm Beach County, showcased top-tier polo action from March 26 to April 20 and ended this Sunday with a thrilling Final win by La Dolfina Tamera over La Dolfina Catamount in a score of 12-8 in front of a record crowd.

Agustina Fonda

Agustina Fonda
La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.

Watch the U.S. Open Polo Championship on ESPN
Hosted by legendary ESPN broadcaster Chris Fowler, the U.S. Open Polo Championship Final was played on the U.S. Polo Assn. Stadium Field, in front of an electric crowd. The game will be broadcast to a large global audience across multiple ESPN platforms, including ESPN2 on Saturday, April 26, at 10:30 AM EDT, as well as Primetime on ESPNews on Sunday, April 27. Check your local listing for air times.

U.S. Polo Assn. Supports the Sport and Equine Charities
As the sport’s most prestigious tournament in North America, the U.S. Open Polo Championship features some of the world’s best polo players and equine athletes. Once again, the tournament was supported by U.S. Polo Assn., the official brand of the United States Polo Association (USPA), with U.S. Polo Assn. branded jerseys for teams, NPC staff uniforms, umpire outfitting, player prizes, and monetary donations to several local charities. Throughout the season, the global, sport-inspired brand has donated some $25,000 to polo charities and equine welfare, among others, including Homes for Horses CoalitionMuseum of Polo and Hall of FamePolo for LifePolo Players Support GroupPolo Pony RescuePolo Training FoundationReplay PoloRetired Racehorse ProjectVinceremos Therapeutic Riding Center, and Work to Ride Program.

“U.S. Polo Assn. is proud to once again support the U.S. Open Polo Championship, broadcast on ESPN platforms as one of the top sporting events of the Spring season alongside the Masters and Kentucky Derby,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “It’s an honor to have legendary ESPN broadcaster Chris Fowler as the host this year, alongside Kenny Rice and Adam Snow, bringing more access and awareness to the sport of polo as we continue to reach more and more sports fans and consumers around the world.”

An Electric Game Watched Live by a Record-Breaking Crowd
Thousands of fans at NPC witnessed the action-packed final game of the Gauntlet of Polo® tournament series, which included the C.V. Whitney Cup®, the USPA Gold Cup®, and the U.S. Open Polo Championship. In a year that delivered record-breaking crowds week in and week out, the thrilling final was filled with great plays from the world’s best players on both teams, La Dolfina Tamera featuring 10-goal player Adolfo Cambiaso; Diego Cavanagh; Matt Coppola; and Alejandro Poma, and La Dolfina Catamount featuring 10-goal player Poroto Cambiaso; Jesse Bray; Rufino Merlos and Scott Devon. For the second year in a row, the U.S. Open Polo Championship Final presented an epic showdown between two of the world’s top polo players who are also father and son.

Adolfo, age 50, who has been defeated in the last two U.S. Open Finals, the last one being to his son, Poroto, age 19, reclaimed victory in this game to take home his 10th U.S. Open title. It was just this week that Adolfo turned 50, thus reclaiming the championship trophy as his perfect birthday present. Adolfo is considered the best polo player in history, having also won more than 17 titles in the Argentine Open Polo Championship, and is considered the “Greatest of All Time (GOAT)” beside other sports icons such as Tiger Woods, Michael Jordan, and Tom Brady.

Adolfo Cambiaso, Age 50, Defeats Son Poroto Cambiaso, Age 19, Wins Back Trophy
La Dolfina Catamount came out strong at the beginning of chukker 1, but La Dolfina Tamera soon took the momentum and kept the game close. The score was tied at 6-6 after the 3rd chukker. After some clutch goals by Poma in chukkers 3,4, and 5 and an impressive long goal from Adolfo, Tamera continued to have the lead. Though Poroto scored an incredible 5 goals overall, and Bray scored in the 6th and final chukker, both of Catamount, to bring it to 11-8, there just wasn’t enough time for a comeback. Tamera clinched their win with a thrilling goal by Coppola to make the final score 12-8. La Dolfina Tamera’s Poma won MVP, scoring a team-high 4 goals, with Adolfo scoring 3 goals.

“Congratulations to La Dolfina Tamera on a remarkable victory in the U.S. Open Polo Championship,” said Stewart Armstrong, Chairman of the USPA. “I would also like to thank and acknowledge all participating teams throughout the 2025 Season at NPC for leaving it all on the field for the sport.”

“Thank you to all of our patrons, players, sponsors, and sports fans for their passion and support for the sport of polo and the USPA this season,” Armstrong added.

The USPA National Polo Center, the Winter Equestrian Capital of the World
Guests at NPC, the world’s premier polo facility based in Palm Beach County, watched the action-packed match from many luxurious settings, including the sidelines, stadium boxes, tailgate tents, the grandstands, as well as from the U.S. Polo Assn. MVP Lounge, home to the iconic Sunday Polo Brunch. Sports fans also had exclusive on-site shopping opportunities at the flagship USPA Shop location, where limited-edition sport-luxury pieces in The Polo Club Collection and the U.S. Polo Assn. Global Collection were available for fans wanting to take home a piece of the sport of polo. New this year included a 4ocean branded custom-designed bracelet, an element of the longstanding partnership between the two brands, with 4Ocean being the Official Recycling Partner of the 2025 U.S. Open Polo Championship.

Photo Credits: Agustina Fonda

  1. La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.
  2. La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.
  3. The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com+001.561.790.8036.

SOURCE: U.S. Polo Assn.

Related Images

Agustina Fonda

Agustina Fonda
La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.

Agustina Fonda

Agustina Fonda
The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.

U.S. Polo Assn. Unveils Spring-Summer 2025 Collection in Coastal California

Sport-Inspired Brand’s Seasonal Launch Includes 135th Anniversary Limited-Edition Collection

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2025. This season’s release captures the brand’s modern, American style against the picturesque landscapes of the beautiful beaches and parks in sunny San Diego, California.

U.S. Polo Assn.
U.S. Polo Assn.

From the stunning shores of La Jolla to the historic elegance of Balboa Park and the lush greenery at Lakeside Polo Club, these iconic locations perfectly frame the Spring-Summer 2025 Collection. This seasonal launch also features the exciting 135th Anniversary Collection, which celebrates the brand’s namesake and sport inspiration, the USPA.

“Each collection created by the U.S. Polo Assn. Global Design Team builds on our deep-rooted history in the sport of polo, while pushing the boundaries of creativity for the brand,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “This season’s collection underscores our commitment to timeless style and our dedication to delivering sport-inspired apparel that honors our brand’s legendary heritage and excites our consumers and sports fans around the world.”

The U.S. Polo Assn. Spring-Summer 2025 Collection, photographed along the stunning California coast, features a sophisticated and colorful palette of pastels and vibrant hues. Both models and polo players showcase a variety of warm-weather fabrics, including breathable linens, soft terry, and lightweight knits, ideal for the changing of the seasons. Pops of color combined with versatile textured fabrics can be seen in U.S. Polo Assn.’s newest fashions, such as stylish polo shirts, comfortable denim, and soft, seasonal dresses. Bold, colorful stripes are featured throughout the collection in unique color combinations alongside vibrant accessories, such as fashionable footwear, on-trend eyewear, and chic crossbody bags.

“The U.S. Polo Assn. Spring-Summer 2025 Collection is focused on both style and comfort, using high-quality materials and detailed designs that consumers can easily add to their wardrobes as they transition from cool weather to warm temperatures,” said Jessica Ramesberger, Executive of Merchandising and Design for U.S. Polo Assn. “Our latest Collection delivers fun, functional, and stylish pieces for the whole family this season.”

U.S. Polo Assn. is also proud to launch the brand’s 135th Anniversary Collection in Spring 2025. The limited-edition collection celebrates the brand’s extensive heritage and legacy in the sport of polo. This distinctive Capsule Collection features apparel and accessories that highlight U.S. Polo Assn.’s long-standing, classic American style and the brand’s signature red, white, and blue stripe.

“San Diego’s laid-back vibe, with its sunny skies and sandy beaches, perfectly captures the spirit of our Spring-Summer 2025 Collection, which includes pieces from our iconic 135th Anniversary Collection,” said Stefanie Coroalles, VP Global Marketing for USPA Global. “From the sun-soaked beaches of La Jolla to the timeless allure of Balboa Park and the lively backdrop of Lakeside Polo Club, the locations we selected for our photo shoot emphasized the sporty, fun, and casual vibe of our latest designs.”

“These one-of-a-kind settings not only reflect the relaxed, yet adventurous California lifestyle but also align perfectly with our brand’s commitment to combining great style with comfort and accessibility,” Coroalles added.

Known worldwide for its authentic, sport-inspired style, the U.S. Polo Assn. Spring-Summer 2025 Collection stays true to the brand’s identity with timeless, classic-American staples. The Collection also includes items with certain attributes that are part of the U.S. Polo Assn. global sustainability program, USPA Life. Encouraging everyone to “Play Your Part,” this program embodies the brand’s commitment to environmental and social responsibility by aligning with sustainable development goals to ensure a positive impact on people, products, and the planet. Apparel and accessories for men, women, and children in the Spring-Summer 2025 Collection are available in U.S. Polo Assn. stores and online globally.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Additional high-resolution images available on request.

Contact Information
Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

U.S. Polo Assn. Celebrates Launch of Field X Fashion, Issue 2, Brand’s Award-Winning Global, Digital Magazine Celebrating Sport and Fashion

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly announces the launch of Field X Fashion, Issue 2, the global brand’s annual digital magazine. This award-winning magazine, available both online and in a coffee-table printed edition, is being shared worldwide, offering millions of loyal customers, sports fans, influencers, and partners an immersive glimpse into the sport and fashion world of U.S. Polo Assn.

U.S. Polo Assn.
U.S. Polo Assn.

Field X Fashion covers a wide range of content, including global polo sporting events, seasonal global product and photoshoot collections, sustainability initiatives, influencer events around the world, philanthropy, and significant brand achievements from 2024. Field X Fashion, Issue 2 also teases the forthcoming 135th Anniversary celebrations of U.S. Polo Assn. in 2025, promising some of the brand’s best content from around the world, all in one place.

“Field X Fashion is an important way to engage and thank our global consumers and sports fans spanning 190 countries worldwide by sharing the rich heritage and events that define U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “Field X Fashion is not just a publication, but an immersive way to look into the expansive universe of our brand and sport, highlighting our authentic connection to the sport of polo, our timeless fashion, and our global influence.”

“We are thrilled to offer this award-winning blend of content, as well as our 135th Anniversary teaser, to our fans and consumers around the world,” he added.

Field X Fashion has been celebrated as a 2023 Merit Award Gold winner in the Outstanding Publication/Communications category, designed to recognize the efforts put forth by global industries and the markets they serve. The Merit Awards acknowledge companies that have contributed to the continued growth of the market worldwide, with judges including respected journalists, executives, consultants, entrepreneurs, educators, and the Merit Awards staff.

Customers, sports fans, influencers, and partners of the brand can now experience the digital version of Field X Fashion, Issue 2, on uspoloassnglobal.com. Since the magazine’s inception in 2023, U.S. Polo Assn. commits to continuing this annual tradition, bringing new and exciting updates, stories, and collections to its loyal audience every year.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn. 

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

.SOURCE: U.S. Polo Assn.

Discover the Perfect Diamond for Your Love Story with ALUXE

When it comes to symbolising eternal love, nothing captures the essence better than a diamond. ALUXE, Taiwan’s leading diamond and wedding jewellery brand, now brings its legacy of excellence to Singapore, offering an exquisite collection of certified diamonds at competitive prices.

Instant Diamond Selection

Finding the perfect diamond has never been easier with ALUXE’s real-time selection of over 30,000 diamonds. Seamlessly integrated with global suppliers, every diamond is displayed with flawless brilliance details and a 360° high-resolution viewing experience. Customers can choose from a wide range of ready-to-go options or secure pre-orders with guaranteed delivery within two months.

Competitive Pricing Without Compromise

ALUXE eliminates unnecessary mark-ups by sourcing diamonds directly from the world’s top cutters. As one of Taiwan’s largest diamond importers, ALUXE ensures customers receive the highest quality at the best possible price, making premium diamonds more accessible than ever.

Certified Excellence for Complete Peace of Mind

Every ALUXE diamond comes with internationally recognised certification. Natural diamonds are graded by GIA, the gold standard in diamond evaluation, while lab-grown diamonds are certified by IGI. Additionally, the exclusive ALUXE Ultimate Diamond Report provides advanced scientific analysis of a diamond’s brilliance, ensuring only the finest stones make it to the collection.

Fancy Cuts & Rare Colours for Distinctive Elegance

Beyond classic round diamonds, ALUXE offers a stunning selection of fancy-cut and rare coloured diamonds, including pink, yellow, and blue hues, allowing customers to express their unique style.

ROSÉ My Love – The Pink Diamond Collection

Pink diamonds symbolise passion and rarity. ALUXE’s ROSÉ My Love collection features exquisite lab-grown pink diamonds, making this coveted gem more accessible. Ideal for engagements, anniversaries, or meaningful gifts, these diamonds capture the essence of romance.

Lovers Collection – The Blue Diamond Wedding Rings

Blue diamonds represent purity and everlasting love. The Lovers Collection showcases these rare gems in elegant wedding bands, complemented by platinum settings and inner sapphire accents, offering a timeless symbol of commitment.

With decades of expertise, ALUXE is committed to helping couples find the perfect expression of love through meticulously crafted jewellery. Visit ALUXE in Singapore or explore our collection online to discover diamonds that make every love story shine.

Discover more at www.aluxe.com/sg-en/

About ALUXE

ALUXE is the first jewellery brand in Taiwan, embodying the perfect combination of happiness and jewellery. Starting as an online retailer, ALUXE’s high-quality products and competitive prices gradually garnered more attention, which led to the opening of its first physical store in 2008 to offer even better products and services to customers around the world. ALUXE is currently present in Taiwan and Hong Kong, with Singapore’s flagship store located at ION Orchard and two other doors at the heartland areas.

For more information, visit https://www.aluxe.com/sg-en/ 
FB: https://www.facebook.com/aluxe.sg
IG: https://www.instagram.com/aluxe_sg/

ALUXE LOCATIONS

ION Orchard
2 Orchard Turn, ION Orchard #B2-63, Singapore 238801
Tel: +65 6015 0798
Opening Hours: 10:00 – 21:30

JEM
50 Jurong Gateway Road, JEM #01-55, Singapore 608549
Tel: +65 6992 2589
Opening Hours: 11:00 – 21:30

Tampines 1
10 Tampines Central 1, Tampines 1 #01-27 & 28, Singapore 529536
Tel: +65 6022 1715
Opening Hours: 11:00 – 21:30

Local designer brands featured at ‘Fashion Hong Kong Pop-up Salon’ in Milan

– Design showcase helps to expand business opportunities in Europe

HONG KONG, Mar 31, 2025 – (ACN Newswire) – The Hong Kong Trade Development Council (HKTDC) launched its inaugural “Fashion Hong Kong Pop-up Salon” in Milan, Italy, introducing the unique creations of some of Hong Kong’s top designers to the global fashion industry. The pop-up store ran at Milan’s Corso Garibaldi from 7 to 30 March to showcase works from Hong Kong designer brands, including pieces from four brands that participated in the Fashion Hong Kong London Fashion Show in February, presenting European buyers with consumers designs with a distinctive Hong Kong style, covering fashion, accessories, footwear, and lifestyle products.

Various events were held over the period of the Milan pop-up. Supported by the Hong Kong Economic and Trade Office in Brussels, a cocktail reception on 13 March attracted more than 100 Milan-based fashion buyers, media representatives, bloggers and industry insiders. Some of the designers shared their brand stories and product concepts with local media and buyers, enhancing the exposure for Hong Kong brands in the European market and helping to foster cultural and trade exchanges between industry participants from Milan and Hong Kong.  

Hong Kong brands showcased in Milan

Hong Kong fashion brands participating in the Milan pop-up store showcased a range of quality designs, including men’s and women’s fashion apparel, handbags, accessories and lifestyle products. Maverick & Co. offers a selection of high-quality backpacks and briefcases, showcasing practical aesthetics. DEROR JEWELLERY, La Serenidad, and Love by the Moon each have unique styles, creating exquisite and delicate jewellery pieces. SOULMATTE uses sustainable materials to create women’s handbags that combine eco-friendliness and fashion, FEMANCE showcases its signature streamlined handbags, while JARDIN DES FONTAINES brings together adorable and refined fabric bags and scarves. IZSEL offers a fashionable and practical series of rain boots. morphil’s eyewear designs combine lightweight materials with classic styles. Get the Pong presents coffee and tea sets that blend functionality and artistry, adding a touch of sophistication to everyday life. And KnitWarm, with its patented technology, skilfully incorporates conductive silver fibre yarns into soft, breathable fabrics to create warming textiles with efficient heat conduction. In addition, four Hong Kong fashion designers who had previously participated in London Fashion Week, including Angus Tsui (brand: ANGUS TSUI), Bettie Jiang (brand: Bettie Haute Couture), Ricky Wong (brand: RICKYYWONG), and Nathan Moy (brand: Z I D I), showcased their striking clothing collections at the Milan pop-up.

Crafts on Peel, meanwhile, presented a handmade bamboo console table and a mahjong box crafted from rich mahogany, showcasing the beauty of traditional Hong Kong design and craftsmanship.

The business exchange tour from 12 to 14 March was organised by Fashion Hong Kong. Representatives from the Hong Kong brands participating in the Milan pop-up store visited key retail destinations in the city, including La Rinascente Department Store, Orlando Design Gallery and Scalo Milano Outlet, to gain a deeper understanding of the local retail market. In addition, meetings with representatives from the Italian Trade Agency, the Italian Chamber of Fashion Buyers and the ADI Museum were arranged to discuss development trends in the Italian and broader European markets.

Fashion Hong Kong returns to Shanghai

Fashion Hong Kong has been actively promoting Hong Kong’s diverse designer brands on the global stage since 2015, with a footprint that includes fashion hubs such as New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. Coinciding with Shanghai Fashion Week, which kicked off earlier this week, Fashion Hong Kong is running a pop-up store at the city’s HKRI Taikoo Hui shopping mall from 28 March to 6 April. Featuring collections from seven Hong Kong fashion brands, the temporary outlet will give the brands exposure in Shanghai and help them expand in the domestic market.

Websites

Fashion Hong Kong: https://fashionhongkong.com.hk/en
Photo download: https://bit.ly/4kIhte6

The Hong Kong Trade Development Council (HKTDC) launched its inaugural “Fashion Hong Kong Pop-up Salon” in Milan, Italy, introducing the unique creations of some of Hong Kong’s top designers to the global fashion industry
Supported by the Hong Kong Economic and Trade Office in Brussels, a cocktail reception on 13 March attracted more than 100 Milan-based fashion buyers, media representatives, bloggers and industry insiders
Some of the designers shared their brand stories and product concepts with local media and buyers, enhancing the exposure for Hong Kong brands in the European market and helping to foster cultural and trade exchanges between industry participants from Milan and Hong Kong  
Hong Kong fashion brands participating in the Milan pop-up store showcased a range of quality designs, including men’s and women’s fashion apparel, handbags, accessories and lifestyle products
The business exchange tour from 12 to 14 March was organised by Fashion Hong Kong. Representatives from the Hong Kong brands participating in the Milan pop-up store visited key retail destinations in the city, to gain a deeper understanding of the local retail market

Media enquiries

Please contact the HKTDC’s Communications and Public Affairs Department:

Stanley SoTel: (852) 2584 4049Email: stanley.hp.so@hktdc.org
Snowy ChanTel: (852) 2584 4525Email: snowy.sn.chan@hktdc.org

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitionsconferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus

U.S. Polo Assn. Renews as Official Apparel Partner for the 2025 Dubai Polo Gold Cup

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly served as the Official Apparel Sponsor of the 2025 Dubai Polo Gold Cup for the second year in a row. The prestigious tournament was hosted at the iconic Al Habtoor Polo Club in Dubai, United Arab Emirates (UAE), from February 5-22, 2025.

U.S. Polo Assn.

In partnership with Aydinli Group, U.S. Polo Assn.’s brand partner in the Middle East, the classic, sport-inspired brand provided performance jerseys for multiple teams, branded apparel for all on-site staff, and gifts to the finalists. During the game’s fun-filled divot stomp, spectators also enjoyed a special giveaway of U.S. Polo Assn. branded caps.

The Dubai Polo Gold Cup was an unforgettable two-week tournament ending with an intense final game between two strong teams, the UAE Polo Team and Jehangiri Polo. Ultimately, the UAE Polo Team prevailed with a final score of 9-8, and their name will be etched into the Gold Cup trophy. The event offered a blend of the highest-rated polo in the UAE, along with international musical entertainment, global cuisines, and one-of-a-kind retail experiences to the thousands of spirited sports fans in attendance.

“U.S. Polo Assn. is thrilled to once again partner with the Dubai Polo Gold Cup as the Official Apparel Sponsor in this premier venue for polo in the UAE,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “Dubai and the UAE region are key markets for our sport-inspired brand, and we are honored to participate in this iconic event by showcasing U.S. Polo Assn. to sports fans and consumers alike.”

The Dubai Polo Gold Cup was founded in 2009 by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, and has since become a cornerstone on the international polo calendar, comparable to major events in Argentina, Spain, the United Kingdom, and the United States.

“We are honored to represent U.S. Polo Assn. in the UAE, and the Dubai Polo Gold Cup is the perfect event to align our authentic sports brand with the prestigious sport of polo in Dubai,” said Seref Safa, Chairman of the Board of Aydinli Group, the Middle Eastern partner for U.S. Polo Assn. “Each year, this event showcases some of the finest polo teams and ponies in the world, providing a mix of sportsmanship and style for all attendees, making this a high-profile event in Dubai that’s not to be missed.”

Photo Credit: Margarita Crotto

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Aydinli Group
Aydinli Group is the Middle Eastern and Eastern European partner for the global, multi-billion-dollar U.S. Polo Assn. brand. Aydinli Group adopts the principle of quality service and universal values, produces environmentally conscious products, and provides world-class, customer-oriented service. With more than 690 stores, 300 of which are abroad, and more than 7,500 employees, it is one of the largest apparel retailers in the region. Aydinli Group, which has operations in nearly 50 countries with U.S. Polo Assn., 10 countries with Pierre Cardin, and 8 countries with Cacharel, has license rights in 55 countries in total. For more information, visit aydinli.com.

Contact Information
Stacey Kovalsky
VP, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: U.S. Polo Assn.

Four HK designer labels shine at London Fashion Week

  • Fashion Hong Kong show paves the way for international expansion

The Hong Kong Trade Development Council (HKTDC) proudly led four Hong Kong fashion labels to showcase their Autumn/Winter 2025 collections at the Fashion Hong Kong Runway Show during London Fashion Week. Supported by the Hong Kong Economic and Trade Office in London, the runway show was held in Shoreditch, a vibrant cultural and arts hub in East London, last night (20 February). The event attracted more than 380 UK and international buyers, media and fashion enthusiasts, giving Hong Kong’s dynamic fashion industry a further boost on the global stage.

A strong line-up of local fashion designers captivated the audience at this year’s highly anticipated Hong Kong fashion showcase. The event featured the creative talents of Angus Tsui (brand name: ANGUS TSUI), Bettie Jiang (brand name: Bettie Haute Couture), Rickyy Wong (brand name: RICKYYWONG) and Nathan Moy (brand name: Z I D I). The designers’ collections celebrated the unique diversity and creativity of Hong Kong’s fashion scene with a harmonious blend of sustainability, futurism, modern urban flair and cultural richness.

The Fashion Hong Kong show received overwhelming support from the local fashion industry, with Eyal Booker, a well-known model, Jonathan Vine, a highly regarded stylist and creative consultant, emerging model Yasmin Sweegers and buyers from Selfridges among those in attendance. The importance of the event was underscored by the presence of major fashion media outlets, with Wallpaper, Dazed Korea, Marie Claire, ELLE, Forbes and Numero all sending representatives to cover the occasion. The show facilitated a successful exchange between the Hong Kong and British fashion industries and helped to enhance global awareness of Hong Kong fashion brands.

Showroom creates business opportunities for Hong Kong fashion brands
For this year’s show, Fashion Hong Kong also launched creative crossover activities aimed at promoting the city’s fashion scene from multiple perspectives. Renowned Hong Kong neon artist Jive Lau (brand name: KowloNeon) crafted custom neon light installations that captured the essence of Hong Kong’s street culture at the showcase venue, offering international audiences a glimpse of the city’s unique intangible cultural heritage. The event also collaborated with Noiseless, a Hong Kong design team that has won multiple international design awards, to design a mobile guide for the show that promoted the city’s designer brands.

To further promote Hong Kong’s vibrant fashion scene and foster international business partnerships, the HKTDC has set up a showroom at The Pop Group in Shoreditch, London, that opens today and runs until 21 March. The showroom will provide a platform for Hong Kong fashion brands to engage with fashion media, professional buyers and stylists through arranged matchmaking meetings, creating opportunities for collaboration and partnership expansion.

Fashion Hong Kong Pop-up Salon debuts in Milan this March
Fashion Hong Kong has been actively promoting Hong Kong’s diverse designer brands on the global stage since 2015 with a footprint that includes fashion hubs such as New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. In 2024, Fashion Hong Kong made significant strides by hosting a pop-up store in Paris and conducting promotional activities covering the markets of Japan, Thailand and Mainland China, supporting the continuing expansion of Hong Kong’s fashion industry into mainland and overseas markets.

Following the showcase at London Fashion Week, the HKTDC will debut in Milan with the “Fashion Hong Kong Pop-up Salon” this March. The installation will feature an eye-catching selection of creations from 15 Hong Kong designer brands, covering fashion, accessories, footwear and lifestyle products. The pop-up will also feature the latest collections from the four Hong Kong fashion designer labels that stood out on the London Fashion Week stage. The Milan initiative aims to help designers enhance their brand recognition and seize new business opportunities in the important European market.

Photo download: https://bit.ly/3EGSDdL

image
image
image
image
image

Main event:
Fashion Hong Kong Professional Showroom
Date: 21 February (Friday) to 21 March 2025 (Friday)
Time: 10am-6pm (reservation required)
Venue: The POP Group, 63 Hanbury Street, Shoreditch, London

Websites
Fashion Hong Kong: www.fashionhongkong.com.hk
Fashion Hong Kong Instagram: @hktdcfashionhk

Media enquiries
Please contact the HKTDC’s Communications and Public Affairs Department:

Stanley SoTel: (852) 2584 4049Email: stanley.hp.so@hktdc.org
Snowy ChanTel: (852) 2584 4525Email: snowy.sn.chan@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitionsconferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

Venturi Partners invests USD 25M in footwear brand JQR

Venturi Partners, a leading consumer fund in India and Southeast Asia, today announced a $25 million investment in JQR (Just Quick Run), a rapidly emerging brand in the affordable footwear segment. This marks the first venture capital funding for JQR, with Venturi acquiring an undisclosed minority stake.

Founded in 2014, JQR is today, a highly trusted brand in India’s $12 billion mid and economy priced footwear segment. With vertically integrated manufacturing, in-house design capabilities and strong offline distribution, JQR consistently delivers high quality products at affordable price points.

Rishika Chandan, Managing Director of Venturi Partners, commented: “We are very excited to partner with JQR. The footwear industry is seeing strong support from government policies, and we believe there is a significant gap in the price segment that JQR operates in. India’s consumer market continues to have a dearth of high-quality, affordable brands, and our mission at Venturi is to identify and scale such businesses across categories. JQR has impressed us with its product quality, design aesthetic, in-house manufacturing, and well-established distribution network. We look forward to working closely with the founders to accelerate their growth trajectory.”

This funding will allow JQR to further expand its offline presence to new markets as well as launch its online channel, and further enhance its product offerings to meet India’s rising demand for affordable, high-quality sneakers.

The promoter brothers of JQR, Rinku, Sunil and Manish Garg commented: “The partnership with Venturi Partners marks an exciting milestone in JQR’s journey. The investment will not only allow us to accelerate our growth and deliver value to our consumers, but, with their support and expertise, we are also confident that JQR will emerge as the leading brand in its category and deliver strong value to all stakeholders.”

This investment is part of Venturi Partners’ broader strategy to empower audacious brands across sectors such as retail, education, healthcare, fast-moving consumer goods (FMCG) amongst others. Venturi Partners aims to support JQR not just with funding but also with strategic expertise, helping the company scale efficiently while staying true to its core brand identity. Venturi’s existing portfolio includes Livspace, Country Delight, Believe, Pickup Coffee, DALI, and K-12 Techno.

About Venturi Partners:

Founded in 2020, Venturi Partners is an Asia-focused investment platform that enables consumer-facing businesses build disruptive brands in India and Southeast Asia. The firm provides growth funding to consumer-centric, purpose-driven brands, with a focus on retail, education, healthcare, and fast-moving consumer goods, that have a shared desire to create a positive impact on the world. Venturi has built a unique investment platform for families wanting to participate in the long-term consumer growth trends in Asia. The platform is built around shared values and long-term partnerships, and aims to bring operational value-add to entrepreneurs building tomorrow’s leading brands in Asia.

For more information, please visit www.venturi.partners

About JQR:

Founded in 2013, JQR Sports Shoes is a symbol of quality footwear in India. Known as the “People’s Brand,” the company has dedicated themselves to serving every Indian with shoes that redefine comfort, style, and durability. In 2015, the brand launched India’s first fluorescent shoes. Over the years, JQR’s unwavering commitment to innovation has made the firm a leader in the footwear industry.

Media Contacts
Adfactors PR:
Namrata Sharma
Namrata.sharma@adfactorspr.com
+6581383034

The USPA and U.S. Polo Assn. Celebrate 135th Anniversary with Global Sport and Fashion Events and Launch of “Born to Play”

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, is thrilled to announce its 135th Anniversary celebration, a milestone commemorating over a century of leadership in the sport of polo.

U.S. Polo Assn.
U.S. Polo Assn.

This historic year will be marked by a series of global events and a global brand campaign by the U.S. Polo Assn. brand, creating an unforgettable experience for sports fans and consumers worldwide. U.S. Polo Assn. will spearhead the anniversary campaign with activations in major markets, including North America, Europe, Asia, the Middle East, and Latin America. Consumers can look forward to exclusive in-store events, digital experiences, and collaborations with influencers and athletes, all celebrating the sport’s legacy and future.

As one of the oldest sports organizations in the United States, the USPA has long been a cornerstone of the global polo community. The campaign, led by the U.S. Polo Assn. brand, connects the sport’s legacy with a modern, vibrant twist that celebrates its global appeal.

“As the official brand of the USPA, U.S. Polo Assn.’s 135th Anniversary Campaign honors an important milestone for the sport of polo and unites our global licensees with a shared goal and brand message,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. “We’re inviting consumers and sports fans worldwide to become a part of the rich legacy of the sport of polo and celebrate the history of the greatest story of sport and fashion coming together.”

Born to Play: Celebrating Heritage, Sport and Life
Embracing the rich heritage of the sport of polo, the USPA’s 135th Anniversary celebration centers on the tagline “Born to Play.” This theme highlights the adrenaline and athleticism of polo, both on and off the field, and invites sports fans and consumers worldwide to become part of this storied legacy. From the players and horses to the competition and culture, polo awakens something deep within all of us, showcasing a sport that is as vibrant and thrilling as it is timeless. “Born to Play,” which is also paired with the brand’s Legacy Campaign featuring professional polo players and Brand Ambassadors alongside their families, will represent U.S. Polo Assn. across various digital and in-store platforms beyond 2025.

135th Anniversary Logo
The custom-designed 135th Anniversary Logo encapsulates the rich history and distinctive character of the sport of polo, blending tradition with modern style. Drawing inspiration from the dynamic movements of the game, the logo incorporates the rare and powerful image of “hooked” polo mallets-an iconic defensive play that is a hallmark of the sport’s intensity and skill. This detail serves as an emblem of the strategy, precision, and history that defines the sport of polo, connecting the logo at its core.

The color palette of red, white, and blue, synonymous with the iconic U.S. Polo Assn. brand, remains central to the 135th Anniversary logo reinforcing the brand’s American roots while also symbolizing its global presence. These colors not only embody the patriotism and spirit of the United States but also serve as a universal emblem of excellence and integrity within the sport of polo. As a visual representation of 135 years of heritage, the logo will be prominently featured across all U.S. Polo Assn. activations, digital platforms, and retail stores throughout 2025, creating a cohesive and lasting message to resonate with consumers and fans alike.

135th Anniversary Limited-Edition Product
For the 135th Anniversary, U.S. Polo Assn. has launched a Limited-Edition Collection that proudly celebrates the rich polo heritage and the legacy of the sport. The collection showcases the brand’s classic red, white, and blue signature colors, enhanced with exclusive 135th Anniversary graphics, celebratory gold and silver accents, and refined design details and fabrications.

The Collection is focused on iconic core styles, such as the timeless polo shirt, while incorporating distinctive 135th Anniversary branding elements and premium trims. This collection features both apparel and accessories, offering customers a complete 135th Anniversary experience. Each piece features a limited-edition hangtag, designed to commemorate this milestone and emphasize the year-long global celebration. Through this collection, U.S. Polo Assn. honors its storied past and proudly shares our passion for the sport and the brand with customers around the world.

The World Tour: A Year of Celebrations
Join the Global Celebration! Stay tuned for updates and event details by visiting uspoloassnglobal.com or following us on social media @USPoloAssn and @GlobalPolo. Whether you’re a lifelong polo enthusiast, new to the sport, or simply love the U.S. Polo Assn. brand – we invite you to join us in celebrating 135 years of polo excellence!

The year-long festivities will include:

Grand Tournaments and Exhibitions: Spectacular polo games hosted at iconic venues, including high goal polo and championship tournaments at the iconic USPA National Polo Center (NPC) in Palm Beach County, Florida, which is the sport’s premier polo destination, and an exhibition game at Jaipur Polo Grounds in Delhi, India.

In-Store Global Celebrations and Parties: From Mumbai to Miami, Istanbul to Delhi, Florence to London, among other major cities around the world, there will be celebrations for sports fans and brand consumers.

Exclusive Fashion Launches: The U.S. Polo Assn. brand will unveil its Limited-Edition Anniversary Collection, merging timeless style with contemporary design inspired by the sport’s heritage. With elements like the 135th Anniversary Logo and unique styling, this timeless collection is one to collect to show your polo spirit. Custom 135th Anniversary apparel will also be available at USPA Shop onsite and online in March.

Community Engagement Events and Fan Activations: Meet-and-greets with players, and family-friendly activities designed to engage fans of all ages. Fans will have the opportunity to join in on the celebration through different on-site activations, such as photo moments with brand Instagram frame or with the life-size 135th Anniversary backdrop, as well as exclusive anniversary wine and Field X Fashion magazine that’s gifted in the MVP Lounge at the USPA National Polo Center.

Broadcast Partnerships: Championship finals and special episodes of the award-winning show Breakaway, produced by Global Polo Entertainment (GPE), will air on ESPN and Star Sports platforms, reaching millions of households and bringing the excitement of polo to a global audience. U.S. Polo Assn. will also celebrate the anniversary story through the Gauntlet of Polo game broadcasts including the most prestigious U.S. Open Polo Championships®, airing on ESPN News and ESPN2 as well as on the brand’s owned sports media entity, Global Polo.

Honoring 135 Years of Excellence
First played in the U.S. in 1876, polo has been affectionately known as “The Sport of Kings.” Inspired by games in England, the sport’s popularity led to the establishment of the USPA in 1890 to create rules and regulations. Today, the USPA continues its mission of promoting polo, supporting players, and advancing equine welfare, while celebrating its heritage with a modern, global perspective.

“This 135th Anniversary of the USPA is not just about celebrating our history; it’s about building the future,” said Stewart Armstrong, Chairman of the USPA. “We’re excited to connect with our global sport and brand fans through unique experiences while showcasing the authenticity and vibrancy of the sport of polo here in Palm Beach County at the USPA National Polo Center and around the world all year long.”

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and uspashop.com, and follow @uspoloassn. 

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Stacey Kovalsky – Senior Director, Global CommunicationsPhone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
001-954-673-1331

SOURCE: U.S. Polo Assn.