Category: Fashion & Apparel

Global Sports Brand U.S. Polo Assn. Launches in Brazil With Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Brazilian market in partnership with Grupo Pasquini, a leading player in the country’s fashion industry. This expansion reinforces the global, sport-inspired brand’s presence in Latin America and further supports U.S. Polo Assn.’s strategic growth plan to reach new consumers around the world.

As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand’s international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.’s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion.

“Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand,” said J. Michael Prince, President and CEO of USPA Global, which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region.”

Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.’s multi-channel rollout across the country. The group’s proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms.

“U.S. Polo Assn. is a perfect fit for our strategic growth plan,” said Raritom Pasquini, Founder and President of Grupo Pasquini. “The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers.”

“We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation,” Pasquini added.

As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style.

Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide.

This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries.

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT GRUPO PASQUINI
With over 30 years of experience in the fashion industry, Grupo Pasquini is one of the leading players in the Brazilian market, with a portfolio that includes well-established brands such as Acostamento, ACT, and Inblanche. Headquartered in Santa Catarina, the group operates a 16,000 m² proprietary factory and has a strong multichannel presence – including over 4,000 multibrand retail partners, owned stores, e-commerce, and a growing franchise network. In 2025, Grupo Pasquini became the official partner of U.S. Polo Assn. in Brazil, further strengthening its position in the accessible premium fashion segment. The group is driven by three core pillars: innovation, operational efficiency, and structured expansion. For more information, visit: www.grupopasquini.com.

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gabriella Torre
DUETTO COMUNICAÇÃO
gabriella@duettocomunicacao.com
+55 11 98713-7020 (WhatsApp)

SOURCE: U.S. Polo Assn.

35th HKTDC Hong Kong Book Fair opens on 16 July

– July’s Spotlight Event in Hong Kong runs together with Sports and Leisure Expo and World of Snacks

– Book Fair runs alongside the HKTDC Hong Kong Sports and Leisure Expo and HKTDC World of Snacks from 16 to 22 July at the HKCEC
– With a single ticket, visitors can immerse themselves in the worlds of literature, sports and leisure activities and global snacks. To celebrate the Book Fair’s 35th edition, three special offers will be launched to welcome both Hong Kong citizens and tourists, encouraging attendees to visit the fairs with their companions
– The theme of this year’s Book Fair is “Food Cultureï½¥Future Living”, featuring more than 620 cultural activities. The World of Art & Culture will feature an interactive exhibition, “Book a Table ï½¥ Food for Thought”
– The FIBA 3×3 World Tour Hong Kong 2025 international event will take place at the Sports and Leisure Expo, while the World of Snacks will offer more than 1,300 tasty treats

The 35th HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 16 to 22 July (Wednesday to Tuesday) at the Hong Kong Convention and Exhibition Centre (HKCEC). The popular annual event will run concurrently with the HKTDC Hong Kong Sports and Leisure Expo and the HKTDC World of Snacks, bringing together more than 770 exhibitors across the three fairs. With the theme of the year “Food Cultureï½¥Future Living”, the Book Fair will feature more than 620 cultural activities both onsite and offsite, including acclaimed writers’ seminars, book launches and multicultural activities, creating a literary feast and promoting a culture of reading.

Sophia Chong, HKTDC Deputy Executive Director, said: “The Hong Kong Book Fair Cultural Events Advisory Panel selecting ‘Food Cultureï½¥Future Living’ as the theme of the year is truly meaningful. Both food and reading serve as carriers of culture. Food literature works not only document local culinary traditions but also narrate stories through recipes, making them more intriguing. As a renowned food paradise where east meets west, Hong Kong offers a unique platform for promoting international cultural exchange through food literature. We hope the theme of the year will encourage people to explore diverse aspects of food culture through reading, savouring the cultural nuances and lifestyle attitudes behind the texts and delving into new food cultures shaped by future technologies. We invite everyone to relish the joy and flavour of reading.”

Ms Chong added that Hong Kong Book Fair, as a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva in July, will present a wide array of engaging experiences for locals and tourists alike. To celebrate the 35th edition of the Book Fair, three special offers will be rolled out to allow citizens and tourists to fully immerse themselves in the three major cultural and leisure events of reading, sports and leisure, and snacks. First, visitors born in 1990, when the Book Fair was first held, can enjoy free entry by presenting valid identification. Second, a limited edition of 500 35th-edition special packages will be available, allowing five visitors to enter for the price of three tickets. Third, visitors who spend over HK$500 at the Book Fair will have the opportunity to receive a limited-edition commemorative tote bag and a special gift.  

World of Art & Culture presents a cross-cultural feast
The Book Fair continues to be supported by the Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region (HKSAR) to stage the World of Art & Culture and industry-focused activities such as the International Publishing Forum and the IP Roundtable.

To further promote Hong Kong as an east-meets-west centre for international cultural exchange, the World of Art & Culture echoes the theme of the year with an exhibition titled “Book a Table ï½¥ Food for Thought” that uses food as a bridge to connect cultures and offers visitors a chance to savour life and explore the world through the dining table. The exhibition is a collaboration between eight artists and the consulates general of various countries in Hong Kong. It features eight tables curated by eight artists, each exploring themes related to food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music, art, and more. The consulates general will showcase related books and exhibits from around the world while an interactive artificial intelligence (AI) device onsite will recommend books to visitors. In addition, more than 30 events, including talks and workshops, will be held to provide a multifaceted exploration of food culture. Ray Lok, Chief Executive Officer and Founder of Hong Kong agritech company Full Nature Farms, will share insights on the latest sustainable diets and future farming.

This year’s Book Fair features the Cultural and Creative Products Zone for the first time, offering interactive experiences related to Hong Kong’s intangible cultural heritage and showcasing a curated selection of cultural and creative products from Macao and the Palace Museum in Beijing. This year’s Mainland China Pavilion will spotlight Sichuan, the home of pandas, as the thematic province.

Under the theme “Sichuan and Hong Kong: Weaving Culture, Crafting Tomorrow”, the pavilion will showcase Sichuan’s lifestyle through iconic elements such as food, wine, tea, opera and embroidery, all rooted in the province’s rich heritage. There will be a display of award-winning Sichuan publications, foreign publishing achievements, and a variety of panda-themed books and cultural and creative products. There will also be a series of industry exchange activities such as the International Publishing Forum, the Hong Kong Publishing Biennial Awards and the Launch Ceremony of Publishing 3.0. The IP Roundtable will include a business matching session to help industry players explore business opportunities. (to be confirmed by branch office)

The 2025-26 Budget from the HKSAR Government mentioned plans to provide local technology companies with more physical displays for their products. In support of this initiative, the Book Fair will introduce the Hong Kong Tech Showcase area that will showcase innovative technology products in various areas including edtech, healthtech, sportstech, foodtech and more.

Eight Seminar Series explores the inspiration and wisdom of life
The Book Fair will continue to feature the Eight Seminar Series, inviting authors from around the world to share and exchange ideas with readers on topics including Theme of the Year, Renowned Writers, English and International Reading, World of Knowledge, Children and Youth Reading, Personal Development and Spiritual Growth and Hong Kong Cultural and Historical and Lifestyle. The Theme of the Year Seminar Series will invite notable writers related to food literature, including Andrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant; Benny Li, a food review author; Yim Ho, a renowned director and dietary therapy expert; and Sian “Leo” Proctor, the first American woman to become a commercial spaceship pilot. Together, they will explore food culture, lifestyle and future technology, offering the audience fresh insights on life through the world of cuisine.

The Renowned Writers Seminar Series, co-organised by the HKTDC along with Ming Pao and Yazhou Zhoukan, will feature a lineup of highly influential Chinese-language writers who will share and interact with readers onsite. The heavyweight speakers include Lung Ying-tai, making a return to the Hong Kong Book Fair; Xu Ze-chen, Mao Dun Literature Prize winner for his novel Northward; Xu Zi-dong, former Chair of the Department of Chinese at Lingnan University; business management expert Feng Tang; and Zhu Jia-ming, one of the “four gentlemen of China’s market reform” and an expert on AI.

The English and International Reading Seminar Series brings international authors to Hong Kong every year, highlighting the city’s position as an international metropolis. The star-studded authors in 2025 include Japanese author Rie Qudan, who won the Akutagawa Prize in 2024 for her AI-themed novel; Cheon Seon-ran, selected as the “Young Writer Who Will Become the Future of Korean Literature”; Kim Bo-young, one of Korea’s leading science fiction authors; Nguyen Hanh Phuong (aka Rosy Black), a 16-year-old Vietnamese writer of English fiction stories; and Osamu Okamura, a Czech architect focusing on human-centred urban design. Speakers at other seminars include Jack So, former Chairman of the HKTDC; Ronnie Chan, Honorary Chair of the Hang Lung Properties Limited; Yuen Kwok-yung, Chair Professor of the Department of Microbiology of the University of Hong Kong; and polar researcher Rebecca Lee. The Story Sharing by Celebrities session, meanwhile, will feature Vivian Kong, Olympic fencing gold medallist, Vicky Lau, the first female Michelin star chef in Hong Kong, and artists Carlos Chan and Grace Chan. For more details on the seminars and the lineup of speakers, please visit:  https://shorturl.at/TRdAw )

Sports and Leisure Expo runs concurrently with the FIBA 3×3 World Tour
The 15th National Games will be held this year with several events set to take place in Hong Kong. The Sports and Leisure Expo will feature an exhibition area where visitors can take photos with the mascots, Xiyangyang and Lerongrong, and learn more about the competitive events and mass participation events that are being hosted in Hong Kong. To tie in with the current basketball craze, the HKTDC is collaborating with M1 Group Limited to bring the FIBA 3×3 World Tour Hong Kong 2025 international event to the HKCEC, where it will be held indoors for the first time on 19 and 20 July during the Sports and Leisure Expo. Ticket holders for the Book Fair can access the carnival-style 3×3 Village from 16 to 22 July, where they can enjoy various sports booth games and visit sports product showcases.

The Hong Kong Sports Institute (Booth 5C-B02) will once again set up a cheering zone and an exhibition area showcasing some of the precious items belonging to elite athletes, with visitors able to show their support for the Hong Kong stars as they prepare for the National Games. The popular Hong Kong Playground Association (Booth 5C-D02 &5C-E02) will also participate in the expo again. In addition to its signature mobile rope nets, the Association will introduce a new multi-sports experience zone, offering various sports experiences over the course of the seven-day exhibition period. Sports experiences include pickleball, rope skipping and running will feature on 16 and 17 July; street workouts will feature on 18 and 19 July; HADO AR dodgeball will be showcased on 20 and 21 July; and drone soccer features on 22 July. Making its debut at the event, Gymetaverse Company Limited (Booth 5C-C02) will promote the sport-finance concept through the LIVE4WELL sports rewards platform, encouraging the public to exercise more.

A new Travel Zone will debut this year, featuring the ever-popular Japan Pavilion along with the newly added Taiwan Pavilion and Thailand Pavilion. The Consulate General of Japan in Hong Kong will team up with 17 Japanese prefectures including Kagoshima, Okinawa, Shizuoka and Iwate, to participate in the Japan Pavilion, with a special focus on the Tohoku region’s popular local snacks beloved by tourists (Booth 5B-E23). Moreover, this zone highlights the Hong Kong attractions include GO PARK Sports (Booth 5B-E02) and the Sai Yuen Camping Adventure Park in Cheung Chau (Booth 5C-A05), offering visitors information on water and land sports, adventure activities and camping.

Discover Michelin Guide Bib Gourmand treats at the World of Snacks
This year’s World of Snacks will bring together more than 1,300 different treats featuring a variety of classic flavours, healthy options and handcrafted snacks from around the world. They include the stone-ground black sesame snacks that were selected for the Michelin Guide’s Bib Gourmand 2025 (Heartwarming: Booth 5B-A21) as well as handcrafted sodas in special flavours such as ginger lemon honey and salted plum lemon honey (City Carbonation: Booth 5B-A10).

Cultural July brings the community together to promote the love of reading
In addition to the Book Fair, the HKTDC is once again organising Cultural July in collaboration with the Leisure and Cultural Services Department of the HKSAR Government, publishers, and various educational, cultural and arts institutions. From 24 June to 31 July Cultural July will feature nearly 400 cultural activities including a food and culture tour, author sharing sessions, parent-child reading workshops, storytelling theatre, art exhibitions and handicraft workshops, all designed to promote a city-wide love of reading across each of Hong Kong’s 18 districts.

The Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks will continue to offer a single ticket for entry to all three events. This year, the adult ticket price remains at HK$30, while special discounts such as Morning Admission Tickets, Special re-entry, and Tourist Tickets will continue to be available. More details can be found below.

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Disclaimer: Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee. 

Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Agnes Yiu  Tel: (852) 3428 5690   Email: ayiu@yuantung.com.hk
Salina Cheng  Tel: (852) 3428 2362  Email: salcheng@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Snowy Chan  Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Serena Cheung Tel: (852) 2584 4272 Email: serena.hm.cheung@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC’s Communications & Public Affairs Department:
Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy

DJ Benny Benassi, Artist Pietro Terzini, Performer Clara and More Than 1,500 Guests Celebrate 135 Years

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence’s iconic Santa Maria Novella, the brand brought the sport of polo’s heritage and modern energy to life on one of the world’s most prestigious fashion stages.

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108
Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”

A Night to Remember: ‘Play for the Moment, Live for the Legacy’

On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand’s authentic 135-year story.

Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night.

Immersive Art, Heritage, and Vision

The atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand’s past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo’s evolution and the brand’s growth into a multi-billion-dollar global fashion powerhouse.

The event’s creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini–known for his poetic commentary on pop culture and brand identity–debuted a custom visual installation that blended U.S. Polo Assn.’s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening’s message: heritage can be both honored and reimagined.

Celebrating the Moment, Building the Future

“This was more than a trade show–it was a global celebration of U.S. Polo Assn.’s legacy, culture, and future,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “To be part of such an experiential and exciting event set amid the creative energy of Florence–with our amazing partners and team–was simply extraordinary.”

“It’s a powerful reflection of sport-inspired legacy and the bright future of our global brand,” he added.

Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, “To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi’s finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn.”

A Booth Experience That Stole the Show

Located at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.’s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D “135” numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand’s past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to ‘meet and greet’ with U.S. Polo Assn.

Each of U.S. Polo Assn.’s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership:

Incom S.p.A. showcased the full men’s and women’s apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026.

Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer.

EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail.

EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation.

A Week to Remember

“U.S. Polo Assn.’s 135th Anniversary represents more than a milestone–it is a celebration of legacy, identity, and enduring style, “said Antonio De Matteis, President of Pitti Immagine.”To mark such a prestigious moment here in Florence–where tradition and innovation meet–is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand’s storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage.”

The brand’s presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.’s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand’s illustrious sport history but inspired the future and the birthright of Born to Play.

“From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.–rooted in the sport of polo and built for the next generation,” Prince added.

Photo Captions:

  1. Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”
  2. Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  3. Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  4. Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  5. Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  6. U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.
  7. (L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at the U.S. Polo Assn. Booth at Pitti Uomo 108, in Florence, Italy.
  8. U.S. Polo Assn. models with Italian Olympic athlete Lucca Dotto at the U.S. Polo Assn. Booth at Pitti Uomo 108 in Florence, Italy.
  9. U.S. Polo Assn. 135th Anniversary Celebration Booth at Pitti Uomo 108 in Florence, Italy – “Born to Play.”

Photo Credit: Matteo Lippera

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A

Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.p.A

Bonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit http://www.bonis-spa.com/.

About Eastlab S.r.l.

Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit http://www.eastlab.it/.

About EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

.SOURCE: U.S. Polo Assn.

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Related Images

U.S. Polo Assn. X Pitti Uomo 108
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Pitti X Uomo 108
U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.

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U.S. Polo Assn. X Pitti Uomo 108
(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at USPA Booth

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“J-Style Trip Season 3” Tops Ratings for Twelve Consecutive Episodes

– Star Plus Legend Achieves a Win-Win in Both IP Ecosystem and Commercial Value

On June 15, the outdoor reality-variety show J-Style Trip Season 3, co-produced by Star Plus Legend and Zhejiang Satellite TV and exclusively sponsored by MODONG MAGIC, successfully concluded its season. Praised for its unscripted format, absence of fixed personas, and rule-free structure, the show has maintained high popularity across all three seasons. This season, J-Style Trip Season 3 topped the ratings for 12 consecutive episodes, ranking No.1 among variety shows in its time slot across 71 major cities according to CSM data. Across the entire season, the show garnered 375 trending topics on major platforms and generated over 4.1 billion views related to its content. On Weibo, the main hashtag #J-Style Trip# surpassed 2.2 billion views, with the total cumulative views of the main topic across all three seasons reaching 3.77 billion. A total of 56 individual trending topics remained on the charts for over 10 hours each, contributing to a long-tail effect with the season’s hot search duration exceeding 1,220 hours. On Youku, the show consistently ranked No.1 on multiple charts, including the Free Variety Show Popularity List and the Travel Variety Show List. J-Style Trip Season 3 set new benchmarks across all three seasons in terms of social media buzz and audience engagement. On Weibo alone, topic views for this season exceeded the combined total of the first two seasons — highlighting the show’s enhanced storytelling power and growing cultural impact.

This season, J-Style Trip Season 3 was led by Jay Chou, the creator of the “J-style journey,” who was joined by a vibrant group of travel companions including Will Liu, Ken Lin, Funky Tu, Will Tsai, Chien-Te Fang, Kuan-Ting Chen and Guanlin Chen. Together, they visited breathtaking destinations and uncovered touching personal stories—building an emotional connection unique to the “J-style” travel experience and contributing countless standout moments throughout the show. The addition of Will Liu brought fresh energy to the series. His seamless chemistry with Jay Chou created numerous memorable highlights—from leading foreign tourists in a ‘Chinese Herbal Manual’ fitness dance on the streets of Greece, to exploring traditional Chinese culture through Wing Chun and lion dancing in Guangdong. These moments added new layers of fun, spontaneity, and cultural richness to the journey.

J-Style Trip Season 3 centers around the theme of “looking for outstanding Chinese individuals around the world,” highlighting overseas Chinese who have made remarkable contributions across various fields—including professionals, artists, and cultural inheritors. This season’s journey spans countries such as Italy, Greece, and Saudi Arabia, where the cast meets figures like tennis star Zhang Zhizhen, rising opera talent Wang Kang, and world latte art champion Hu Zhonghua, among many others who are preserving and innovating intangible cultural heritage. Through these inspiring personal stories, the show vividly conveys the spirit of “passion knows no borders” and sheds light on the diversity and strength of Chinese identity in a globalized world. No longer just a casual trip among celebrity friends, this season has transformed into a warm, meaningful, and resonant exploration of culture.

This season, J-Style Trip 3 further elevated its signature relaxed travel aesthetic, while staying true to its unscripted, unfiltered, and freeform filming style. With a faster storytelling rhythm and more dynamic transitions, the show guided viewers through local markets, street food scenes, and everyday urban life—offering both in-depth cultural exploration and practical travel tips. In the season finale, the J-Style Trip group took part in a cultural exchange with young Chinese dancer Liang Daiqing and the “Shaoli Ensemble”, a traditional folk music group from the Zhuang ethnic minority in Guangxi. This “folk song × pop” crossover showcased the unique charm of the minority culture.

As the show’s popularity continues to rise, attention has also turned to its sponsors. MODONG MAGIC is the exclusive title sponsor, with Alipay as strategic partner. Special sponsors include ADATA, Enya Cyber-G, Bonggie, and VIVICYCLE, while the tourism boards of Saudi Arabia and Australia provide special support. This diverse brand backing fully unlocks the commercial potential of the content IP. Historically, star-led reality shows often “win critical acclaim but fail to reach mass appeal.” Even with top-tier celebrities and loyal fans, they rarely break out of niche circles. Star Plus Legend, the company behind J-Style Trip Season 3, has now set a new benchmark in star IP commercialization.

Unlike traditional talent management firms, Star Plus Legend focuses on creating proprietary brands based on each artist’s traits, adopting a long-term approach to star IP commercialization. In this season, Star Plus Legend upgraded the commercial loop around the show’s boutique content IP. Industry insiders explain that Star Plus Legend attracts brand sponsors and earns licensing revenue through the show, while also empowering its own IP and brands to boost new-retail sales. Leveraging celebrity influence and full-channel promotion, including livestream e-commerce and private-domain social media, Star Plus Legend converts IP traffic into product volume, forming a complete commercial loop that highlights the superiority of its operating model.

The success and monetization of J-Style Trip Season 3 mark the maturation of Star Plus Legend’s “IP-empowered new retail” model. In the arena of deep integration between content and consumer, this IP-centric, omnichannel marketing commercial loop not only increases the long-tail value of star IP but also creates a sustainable monetization path for the industry.

U.S. Polo Assn. Celebrates 135 Years at Pitti Uomo 108 with the Spring-Summer 2026 Collection and a Spectacular Anniversary Event at Santa Maria Novella in Florence

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), returns to Florence for Pitti Uomo 108 with the launch of its Spring-Summer 2026 Collection which includes classic, sport-inspired apparel, shoes, bags, and accessories, and a once-in-a-lifetime 135th Anniversary Celebration. This summer, U.S. Polo Assn.’s exhibit at Pitti Uomo is taking place from June 17 to 20, at Booth 32 Cavaniglia with very special guests, sporty models, and an immersive presentation of the brand and its collection. The high-energy theme of the show, PITTI BIKES will transform the legendary Fortezza da Basso into a buzzing circuit of fashion and lifestyle, creating the perfect stage for U.S. Polo Assn., a brand rooted in sport, authenticity, and timeless American style.

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U.S. Polo Assn. X Pitti Uomo 108

The Exhibit: An Immersive Experience

Pitti Uomo 108 also marks a key moment for U.S. Polo Assn., the celebration of 135 years of sport inspiration and a milestone that pays tribute to tradition, sport, and the unique spirit of polo for those “Born to Play.” Throughout the most important menswear trade show in the world, U.S. Polo Assn. will unveil a reimagined exhibition space, designed to offer an immersive experience that narrates the brand’s authenticity and heritage through a visual experience created to celebrate 135 years.

To celebrate the anniversary, the booth will host a presentation and media moment on Wednesday, June 18, with J. Michael Prince, CEO of U.S. Polo Assn. (USPA Global), and Lorenzo Nencini, CEO of INCOM S.p.A and member of the Pitti Immagine Board. Alongside Prince and Nencini, U.S. Polo Assn. Italian licensees Augusto Bonetto, representing Bonis, Andrea Zini, representing EastLab, and Franco Zuccon, representing EuroTrade, will proudly show their respective products and speak with partners, vendors, and other brand representatives.

An Unforgettable Night: “Play for the Moment, Live for the Legacy”

On the evening of June 18, U.S. Polo Assn. will host its invitation-only 135th Anniversary Celebration in the stunning Chiostro Grande at the historic Complesso di Santa Maria Novella. Guests from around the world will gather for this exclusive event to toast to the past, present, and future of a brand born from the sport of polo that dates back to 1890.

Hosted by renowned Italian actor and author Roberto Ciufoli, the evening begins with an invitation-only dinner, followed by a live performance from Italian music star Clara, concluding with an electric DJ set by the legendary Benny Benassi. Guests will also experience an immersive art performance curated by visionary artists Luca Agnani and Pietro Terzini, making this celebration a multi-sensory tribute to U.S. Polo Assn. that honors the brand’s legacy, while looking confidently toward the future.

The wines provided for the evening will be Marchesi Frescobaldi, a world-renowned company that embodies the very essence of Tuscany and its extraordinary aptitude for viticulture.

“I am thrilled to return to Florence, a city synonymous with art, craftsmanship, and timeless style, to represent U.S. Polo Assn. alongside our European partners at Pitti Uomo 108-the most iconic menswear trade show in the world,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “This year, our presence in Florence takes on even greater significance as we celebrate the 135th Anniversary of U.S. Polo Assn. with a dynamic exhibition and an unforgettable party, featuring some of Italy’s most exciting names in music and art at such an iconic location.”

“It’s an extraordinary moment for our global brand to honor our sport-inspired heritage while celebrating U.S. Polo Assn.’s future-focused momentum on one of fashion’s most influential stages,” Prince added.

A Full Lifestyle Collection for Spring/Summer 2026

Presented by southwestern and central Europe licensee Incom, the U.S. Polo Assn. Spring-Summer 2026 ApparelCollection brings forward a contemporary heritage-inspired lifestyle wardrobe for men and women. Built around core capsules, the apparel collection blends quality materials, modern silhouettes, and vibrant seasonal palettes.

“To present the Spring-Summer 2026 Collection of U.S. Polo Assn. here in Florence – my city, and the beating heart of fashion – is an emotion beyond words,” said Lorenzo Nencini, President of Incom S.p.A. “As a proud member of the Pitti Immagine Board and the exclusive apparel partner for this incredible global brand, I am proud to contribute to the 135th Anniversary of U.S. Polo Assn. and its celebration on such a grand and meaningful stage.”

“Incom brings not only product, but passion, to the Fortezza da Basso. And we do so with Italian hands and global vision. This moment is a tribute to everything U.S. Polo Assn. has built – and to all that is to come,” he added.

Apparel Collection

The new Men’s and Women’s Apparel Collection for the season is built around distinct capsules that reflect U.S. Polo Assn.’s core values of authenticity, functionality, and timeless style.

  • Heritage: A spirited tribute to the sport of polo, featuring bold stripes, signature prints, crochet accents, beading, and hand-embroidered logos in vibrant summer tones.
  • Premium: Sophisticated staples in linen, Supima cotton, and hemp jersey, finished with natural dyes for a refined summer look.
  • Tailored: Soft silhouettes in cotton-linen blends and elegant neutrals. Modern suiting, lightweight knits, and fresh shirting define a new relaxed elegance.
  • Seasonal Palette: Think classic red, white, and blue washed denim tones, elevated with pops of citrus, coral, sky blue, and lime – bringing Americana into a new era.

Handbag Collection

Eastlab’s Spring-Summer 2026 Bag Collection blends sport-inspired utility with summer-ready charm for both women and men.

  • Women’s Line: From sleek, ultra-light nylon styles to 2-in-1 convertible bags and equestrian inspired saddle shapes, the collection offers options for both everyday function and refined occasion wear. Standouts include the satin Ceremonial line and embroidered Beach styles in terry cloth and mesh.
  • Men’s Line: Launching the Tennis Backpack, a stylish, water-resistant design with functional pockets for life on the move. Other new entries include elevated business and casual bags, with a focus on versatility and detail.
  • Eco Focus: Special-Edition bags celebrating 135 years are available in red, white, and blue, with eco-conscious details like water bottle pockets.

Footwear Collection

Bonis redefines sporty chic with a Footwear Collection that fuses classic American heritage with today’s most-wanted streetwear looks.

  • For Her: Ibiza and Samoa espadrilles return with updated rhinestones and bold embroidery, while Jada and Milly sandals steal the show with clean lines and modern platforms.
  • For Him: Classic slip-ons are paired with new lace-up versions, and fresh silhouettes like the Swift running shoe and Seneka sneaker bring a vibrant, youthful edge.
  • Trends: From retro runners to urban sandals, the lineup embraces summer versatility without sacrificing comfort or performance.

Watch & Jewelry Collection

EuroTrade debuts a refined Watch and Jewelry Collection that captures the essence of summer sophistication with standout style and playful color.

  • Watches: Premium materials like satin and soft leather meet eye-catching details, including colorful dials in the Jayden Line and luxurious straps in the Vivian Collection.
  • Jewelry: A bold and expressive assortment featuring metallic finishes and joyful tones. From the cool blues of Maisie to the vibrant hues of Naomi, each piece is designed to elevate daily style.
  • In-Store Experience: EuroTrade also launches the USPA Watch Collection Case – a secure, anti-theft display now available in U.S. Polo Assn. stores, giving customers a tactile, inviting shopping experience.

U.S. Polo Assn.’s presence at Pitti Uomo 108 is more than just a showcase – it’s a milestone. With a bold, modern collection and a spectacular celebration in Florence, the brand continues to honor its roots in the sport of polo while riding confidently into the future of fashion.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com

About Eastlab S.r.l.
Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit www.eastlab.it

About EuroTrade s.r.l.
EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

.SOURCE: U.S. Polo Assn.

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U.S. Polo Assn. X Pitti Uomo 108

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U.S. Polo Assn. X Pitti Uomo 108

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U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. Returns as Official Apparel and Jersey Partner for Chestertons Polo in the Park in Downtown London

Three-Day Polo Festival Welcomes Over 30,000 Global Attendees to Hurlingham Park

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly served once again as the Official Apparel and Jersey Partner for Chestertons Polo in the Park, one of the world’s largest and most iconic polo lifestyle festivals. Held June 6-8, 2025, at the historic Hurlingham Park in the heart of London, this year’s edition welcomed over 30,000 attendees across three thrilling days of international polo, sport-inspired fashion, and family-friendly entertainment.

U.S. Polo Assn. at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the Park
Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.

As the Official Apparel and Jersey Partner, U.S. Polo Assn. outfitted all participating teams of the weekend, as well as staff uniforms. The brand also hosted an immersive on-site experience for event attendees, featuring a vibrant U.S. Polo Assn. merchandise tent showcasing official co-branded event apparel, a polo-inspired photo wall, and interactive brand models, along with contests and cap giveaways.

Now in its 15th year, Chestertons Polo in the Park is the only polo event played in central London and continues to grow in prestige and popularity as Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertainment, and more. The highly anticipated weekend kicked off with International Day on Friday, as England faced Argentina, alongside six world-class polo teams representing different global cities, followed by Saturday’s Ladies Day, and the culminating event on Sunday with Finals and Family Day, drawing crowds of polo enthusiasts from the U.K. and across the globe. Team Riyadh won the weekend’s tournament against Akrham Team Punta Cana with a score of 10-5, and Cesar Crespo from Team Riyadh was awarded Tournament MVP.

“Chestertons Polo in the Park is a one-of-a-kind event that brings together the spirit of polo, our U.S. Polo Assn. brand, and the energy of London in a fun, stylish, and accessible way,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “Our sponsorship reinforces the authentic connection between our brand and the sport of polo while helping us further engage U.K. consumers in one of our most important and fastest-growing markets.”

The global, multi-billion-dollar U.S. Polo Assn. brand continues to expand across the United Kingdom with store openings at McArthurGlen’s East Midlands and Cheshire Oaks and additional brick-and-mortar locations planned in the coming years. U.K. consumers can also explore the brand’s latest sport-inspired styles for men, women, and children at www.uspoloassn.co.uk.

“As the strategic partner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park is an ideal platform to showcase our sport-inspired brand’s connection to historic English polo,” said Boo Jalil, CEO of Brand Machine Group, U.S. Polo Assn.’s U.K. licensing partner. “This annual celebration not only builds brand visibility in a meaningful way, but also highlights the fun, fashion-forward, and approachable spirit of U.S. Polo Assn.”

Set against the backdrop of one of polo’s most historic venues – Hurlingham Park, where the sport was first played in 1874, the event reflects decades of tradition, including hosting the 1908 Olympic Polo Final and multiple Westchester Cup matches between the United States and England.

“U.S. Polo Assn. is the perfect fit for Chestertons Polo in the Park, and we value the continued support,” said Rory Heron, Managing Director of Sportgate International, the founding organizer of the event. “The brand’s meaningful connection to the game and globally recognized style brings authenticity, accessibility, and innovative activations to our spectacular annual celebration of sport and lifestyle in London.”

Photo Captions:
1. Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.
2. U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park
3. Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.
4. Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event
5. Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

Photo Credit: Jen Deberigny

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ, as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments, contact sales@brandmachinegroup.com.

About Sportgate International
Sportgate International is an international event management and sports marketing agency. Established in 2015, Sportgate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfolio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-profile venues in the world, offering original content that enables networking and marketing to specific audiences.

For more information, visit sportgateint.com.

Contact Information
Shannon Stilson
VP, Sports Marketing and Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
VP, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. at Chestertons Polo in the Park
U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the ParkU.S. Polo Assn. at Chestertons Polo in the Park
Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.

U.S. Polo Assn. at Chestertons Polo in the ParkU.S. Polo Assn. at Chestertons Polo in the Park
Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

U.S. Polo Assn. at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the Park
Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

MODONG Coffee Proudly Sponsors “G-DRAGON 2025 WORLD TOUR [Ubermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP” as Official Sponsor

MODONG Coffee, a leading global health and wellness brand, is proud to announce its sponsorship of G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP, taking place on July 11 (Fri.) and July 13 (Sun.) at the Taipei Arena. As the Official Sponsor, MODONG Coffee brings an innovative fusion of “Music × MODONG Energy” to create an immersive audiovisual experience for fans. This collaboration marks a strategic milestone in MODONG Coffee’s youth-centric expansion, advancing its “IP + Scenarios + New Retail” ecosystem.

As one of Asia’s most influential music IPs, G-DRAGON’s upcoming tour, themed “Übermensch”, symbolizes his groundbreaking interpretation of art and self-expression. As an Official Sponsor, MODONG Coffee joins forces with Samsung, ADATA Technology, and other brands to deliver an immersive experience, seamlessly blending stunning visuals with exceptional music for the audience.

As the flagship product of Star Plus Legend’s new retail business, MODONG Coffee has established a leading position in China’s bulletproof drink market since its launch in 2019 with its differentiated product positioning. According to China Insights Consultancy, MODONG coffee has ranked first in the bulletproof drink market by GMV in the PRC for five consecutive years (2020-2024). As of 2024, the cumulative sales of MODONG coffee have reached 100 million cups. That same year, MODONG brand and its products earned multiple prestigious certifications, including “a high profile brand in Jiangsu province” and “the iSEE list of top 100 innovative brands”, further solidifying its market competitiveness.

Additionally, MODONG Coffee has deeply integrated with the phenomenal variety show IP “J-Style Trip”, achieving “traffic-to-sales conversion” through celebrity-driven marketing and scenario-based campaigns. This strategy drove a 360% year-on-year sales surge in its debut year, propelling Star Plus Legend’s net profit to soar 233% YoY. To meet evolving consumer demands, MODONG Coffee underwent a brand upgrade in 2025, launching the MODONG MAGIC series—Sicilian Lemon Coffee and Cactus Black Coffee—under the concept “A Cup On-the-Go: Crafting Magic for Healthy Living”. The brand aims to pioneer a new MODONG lifestyle rooted in low-carb diets and scientific fitness, fostering healthier habits and redefining the relationship between nutrition and wellness. To amplify brand influence, MODONG MAGIC became the exclusive title sponsor of “J-Style Trip Season 3”. The show has aired nine episodes to date, dominating CSM71-city provincial satellite TV ratings with nine consecutive time-slot No.1 rankings. It generated 298 trending topics and over 2.9 billion impressions across platforms, igniting widespread social engagement.

The support for the “G-DRAGON 2025 WORLD TOUR [Übermensch] IN TAIPEI, presented by KGI FINANCIAL GROUP” represents a key step in MODONG Coffee’s strategic layout of combining “healthy trendy beverages + entertainment.” By leveraging G-DRAGON’s global fan appeal and the high popularity of the concert, the brand aims to further expand its influence in the Asia-Pacific market — marking a significant leap for MODONG Coffee from product to brand, and from local to global.

Looking ahead, MODONG will remain sharply focused on Gen Z consumers, engaging them through health, music, fashion, and digital art to strengthen its youth-oriented identity. Powered by AI-driven IP innovation, the brand is poised to accelerate the fusion of digital technology and the real economy.

Global Sports Brand U.S. Polo Assn. Launches Menswear in Argentina

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Argentine market alongside its brand partners Incom S.p.a. and Sur Pacifico S.A. This entry further enhances the multi-billion-dollar brand’s global presence and expands U.S. Polo Assn.’s reach into another new and exciting market.

U.S. Polo Assn.
U.S. Polo Assn.

The global sports brand’s presence in Argentina will focus on a territory steeped in history, where the sport of polo is not only widely celebrated but also deeply rooted in the local culture. U.S. Polo Assn. will commence with the launch of the men’s collection in June 2025, featuring timeless styles such as polo shirts, woven shirts, t-shirts, trousers, jeans, knitwear, and jackets.

“Partnering with Incom S.p.a. and Sur Pacifico S.A. to bring the U.S. Polo Assn. brand to Argentina for the first time-a country with a profound polo legacy and amazing consumers-is a significant milestone,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand. “This opportunity has the potential for U.S. Polo Assn. to be one of the most influential sport-inspired brands in the entire marketplace.”

Sur Pacifico S.A. is an Argentine company founded in 1985. With a solid business and brand background, it has established itself in the textile clothing market, initially focusing on men’s and children’s apparel and more recently expanding to women’s fashion. Since 1992, Sur Pacifico S.A. has been the exclusive licensee of the Mistral brand, a Dutch-origin brand originally linked to water sports, particularly surfing. The company also manages two international brands, Brooksfield and Royal Einfield Apparel.

“We are thrilled to have found a strategic partner in Argentina, such as Sur Pacifico S.A., who aligns with our values, allowing us to bring the U.S. Polo Assn. brand to a market historically connected to the sport of polo,” says Lorenzo Nencini, CEO of Incom. “This unique collaboration will allow us to reach new, passionate consumers and strengthen U.S. Polo Assn.’s authentic connection within the world of sports, creating a perfect synergy between the brand’s heritage and the excellence of this discipline in Argentina.”

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT INCOM S.P.A.
Incom S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent “Float” for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men’s, women’s, children’s, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit www.incomitaly.com.

Contact Information
Paola Varani
HUB PRESS OFFICE
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE
lauravarani@hubcomm.net

Stacey Kovalsky
VP, Global PR and Communications, USPA Global
skovalsky@uspagl.com
+001.561.790.8036

Alesia Lana
Marketing & Communications, Incom S.p.a.
a.lana@incomitaly.com

Camilla Donati
HUB PRESS OFFICE
camilladonati@hubcomm.net

SOURCE: U.S. Polo Assn.

Seven HKTDC mega events attract some 100,000 global buyers

– Lifestyle and licensing trade fairs foster cross-sector business opportunities
– strengthen resilience and expand market horizons

– The seven lifestyle and licensing events organised by the HKTDC concluded successfully today, with buyer numbers increasing across all exhibitions and some 100,000 buyers from 131 countries and regions attending in total
– Non-local buyers came primarily from Mainland China, Taiwan and Malaysia, underscoring Hong Kong’s influence as an international trade platform
– On-site surveys conducted at the events indicated that nearly half of respondents (49.2%) expected overall sales to rise in the next one to two years

The seven large-scale trade events organised by the Hong Kong Trade Development Council (HKTDC), covering lifestyle products and licensing opportunities, concluded successfully today, with buyer numbers increasing across all exhibitions and some 100,000 buyers from 131 countries and regions attending for on-site purchasing and business negotiations. Among the lifestyle fairs, the Hong Kong Gifts & Premium Fair recorded some 36,000 buyers, Home InStyle attracted over 20,000 buyers, Fashion InStyle drew over 11,000 buyers, while the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong saw over 11,000 buyers attend the concurrent events. Meanwhile, the Hong Kong International Licensing Show (HKILS) attracted over 20,000 buyers, and the Asian Licensing Conference (ALC) featured nearly 20 international licensing industry leaders as speakers. Non-local buyers at the six fairs came primarily from Mainland China, Taiwan and Malaysia, highlighting Hong Kong’s influence as an international trade platform.

Sophia Chong, HKTDC Deputy Executive Director, said: “The seven major events held by the HKTDC in late April brought together some 6,000 exhibitors from over 30 countries and regions. Despite the current challenges in the global economic and trade environment, we actively attracted buyers to our fairs to enhance trade resilience and assist exhibitors in gaining a foothold in new markets such as the Middle East and ASEAN regions. The HKTDC remains committed to promoting cross-sector and international trade cooperation among exhibitors, reinforcing Hong Kong’s position as an international trade hub and showcasing its unique advantage in building connections regionally and globally.”

Nearly half of respondents forecast sales growth
To gain deeper insights into current trends in the lifestyle products industry, the HKTDC conducted a survey of 1,583 exhibitors and buyers at the Gifts & Premium Fair, Home InStyle, and Fashion InStyle. Key market overview and product trends include:

– Nearly half of respondents (49.2%) expected their overall sales would rise in the next one to two years, while 44.5% foresaw that sales will remain stable. The greatest challenges identified were growing protectionist measures (45.7%), fluctuations in the global economy (43.3%) and the impact of inflation (32.0%).
– Respondents believed sales prospects are promising or very promising over the next two years in Mainland China (77.3%), India (74.2%), Taiwan (67.6%), Republic of Korea (66.4%) and ASEAN countries (65.8%).
– The following are the markets that the respondents are actively exploring: Europe (30.5%), ASEAN countries (17.2%), Japan (13.1%), North America (12.3%) and Republic of Korea (9.5%).
– In the gifts and premium market, respondents believed cultural gifts (17.6%), tech gifts (17.0%) and fashion accessories (16.9%) had the most growth potential.
– In the furniture and houseware market, smart home technology (21.0%), designer furniture and houseware products (17.0%) and kitchenware and tableware (15.7%) were considered to have the most growth potential.
– Respondents identified womenswear (40.3%), urban clothing (39.1%), and fashion accessories (32.0%) as having the most growth potential in the fashion market.

Concurrent mega events create synergies and promote new market opportunities
The seven concurrent events this year, spanning gifts, houseware, fashion, printing and packaging and IP licensing, helped to foster cross-industry collaboration for exhibitors and buyers. Jimmy Lo, Business Strategy Manager of Homelover Products Limited, a Hong Kong exhibitor at Home InStyle, said: “The number of new buyers visiting our booth has doubled over last year, coming mainly from Asia, the Middle East and South America. The fair attracted fashion buyers and also drew a children’s product exhibitor’s interest in partnering with us to develop eco-friendly tableware. It is expected that this fair will bring us approximately US$100,000 in sales.” 

A German buyer at the Gifts & Premium Fair, Michael Baumann, a partner in Know How International GmbH & Co KG, said: “I sourced products from India, Vietnam and Bangladesh as souvenirs and giveaways for the European football league. Additionally, I identified a sports bag supplier and a recycled paper box supplier from Mainland China, as well as a metal souvenir supplier from Hong Kong, with a potential total order value of approximately US$2.3 million to US$2.8 million. I am also highly interested in the licensed animated characters from a mainland exhibitor, with a potential order value of up to US$600,000.”

In response to global trade challenges, exhibitors are prioritising market diversification and actively pursuing new customer acquisition. Hong Kong exhibitor Moral Team Holdings Ltd has participated in the Gifts & Premium Fair for 17 years, focusing on the development of eco-friendly bag products. The company’s Marketing & Ecommerce Manager, Charlotte Chui, said: “The new US tariff policies have impacted 10% of our export share, prompting us to focus more on the Asian market at this stage. The Gifts & Premium Fair has provided us with a platform to connect with buyers from Japan, Singapore and Taiwan. Our mid- to long-term plan is expanding into the Australian and European markets. The concurrent fairs have attracted interest from fashion and houseware buyers. On the first day alone, we secured several orders from the Asian market and anticipate achieving total sales of over US$500,000 at the fair.”

Fairs drive the development of high-value cultural and creative industries
Cultural and creative products that combine design and functionality are attracting significant attention from buyers. Stanley Kwok, Director of KnitWarm Ltd, a Hong Kong exhibitor at Home InStyle, said “We showcased our patented heat-conductive smart textile technology products in the Cultural and Creative Avenue and Gerontech Living Pavilion. Buyers from Japan, Mainland China, Malaysia, Singapore, the UK and the US, as well as social workers in Hong Kong, have expressed interest in our four-in-one warmer blanket cushions and warmer band series. We are confident that the fair will generate at least US$200,000 in sales for our company.” Taiwan buyer William Wu, owner of Royal Best Group Corp, said: “I was impressed by the home trends highlighted in the collaboration between the Cultural and Creative Avenue and Pantone. I connected with exhibitors from the Czech Republic, Taiwan, Hong Kong and more, and plan to make purchases of houseware products totalling US$50,000 to US$100,000 this year. I’m particularly interested in the Czech incense stick holder and look forward to future collaboration opportunities.” 

Global new materials at Fashion InStyle drive cross-sector interest
This year saw the launch of NEXT@Fashion InStyle at Fashion InStyle a new highlighted zone organised by the HKTDC and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government. Han Chong, founder and creative director of Self-Portrait, joined as the zone’s ambassador. NEXT@Fashion InStyle was dedicated to establishing a collaborative platform for sustainable and new materials for buyers and exhibitors, as well as designer brands, successfully connecting a buyer from Malaysia, Richard Tsen, founder of CollbStore, with Indonesian exhibitor PT Miko Bahtera Nusantara (MYCL). Mr Tsen said: “I am very interested in the company’s mushroom leather material and was amazed by its solidness and coating after the baking process. This inspired me to apply it to my designer label. I also referred them to the Malaysian Furniture Design Institute to let them explore the creation of mushroom leather furniture. I believe it has the potential to make a significant impact and resonate within the Malaysian and wider Asian market.”

Mary Ma, owner-principal of Textile Library, a mainland exhibitor at Fashion InStyle, expressed keen interest in leveraging the exhibition to explore establishing a base in Hong Kong. She said: “Hong Kong is a vibrant crossroads where eastern and western cultures meet. It connects factories across Southeast Asia and attracts European and American buyers.” Chinamind Next Interculture Group, the parent company of renowned fashion industry publication WWD China, also recognised the strategic advantages of Hong Kong as a gateway connecting the mainland with the world, signing a memorandum of understanding with the HKTDC during the fair.

Diverse creativity unlocks new licensing opportunities

Chengdu Chenghau Butterflies Huatian Culture Development Co Ltd, one of the exhibitors at the HKILS, signed a cooperation agreement with Sureka.Z Limited worth RMB2 million during the show. The former granted Sureka.Z Limited the performance rights for 10 shows of Panda the Musical in Hong Kong and Macao. At the ALC, meanwhile, leaders from the industry shared their insights on the trends and opportunities in the creative industry. Gabriel Kwong, Panda IP Creator, Ocean Park Hong Kong and Co-Founder of Air World Limited said: “Our edge is being able to see the world from a panda’s perspective, and as a park that raises pandas we can immediately gather real-life materials and transform them into IP content. The interplay between reality and virtual elements makes our IP increasingly entertaining.”

The Printing & Packaging Fair and DeLuxe PrintPack Hong Kong also created business opportunities for the industry. Zahoor A Qurashi, CEO of Regal Pack, a buyer from the UK, shared: “The fair featured a wide range of sustainable products, including luxury options such as skincare and perfume packaging, as well as ribbons, alongside practical everyday solutions like food and beverage packaging. I placed an order worth US$80,000 with one supplier and am optimistic about future collaborations. Additionally, I made an initial order of US$40,000 with another supplier for heat-expandable cups, which has the potential to grow significantly, possibly reaching US$1 million.” 

Seamless online-offline integration drives business engagement
The seven events adopted the EXHIBITION+ online-offline integrated model, enabling buyers to continue discussions with exhibitors online during and after the fairs, extending business interactions beyond the physical event.  

Photo download: https://bit.ly/44bMnph

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Websites

HKTDC Media Room: https://mediaroom.hktdc.com/en
Hong Kong Gifts & Premium Fair: https://www.hktdc.com/event/hkgiftspremiumfair/en
Home InStyle: https://www.hktdc.com/event/homeinstyle/en
Fashion InStyle: https://www.hktdc.com/event/fashioninstyle/en
Hong Kong International Printing & Packaging Fair: https://www.hktdc.com/event/hkprintpackfair/en
DeLuxe PrintPack Hong Kong: https://www.hktdc.com/event/deluxeprintpackhk/en
Hong Kong International Licensing Show and Asian Licensing Conference: https://www.hktdc.com/event/hklicensingshow/en

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:

Home InStyle
Fraser LiTel: (852) 2584 4369Email: fraser.li@hktdc.org
Fashion InStyle
Serena CheungTel: (852) 2584 4272Email: serena.hm.cheung@hktdc.org
HK Gifts & Premium Fair, HK International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong
Winnie KanTel: (852) 2584 4055Email: winnie.wy.kan@hktdc.org
HK International Licensing Show and Asian Licensing Conference
Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

HKTDC’s April lifestyle fairs open today

– Showcasing cultural and creative design excellence for gifts and home products
– and sustainable trends in the fashion and packaging sectors

– Five HKTDC trade fairs kick off today, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, and DeLuxe PrintPack Hong Kong, while two major licensing events, the Hong Kong International Licensing Show and Asian Licensing Conference, will begin tomorrow
– Celebrating its 40th edition, the Gifts & Premium Fair showcases creative and functional products, with award-winning entries from the Hong Kong Smart Design Awards highlighting local design talent
– Home InStyle introduces the Gerontech Living Pavilion and expands its upgraded Cultural and Creative Avenue, welcoming first-time exhibitors from the Czech Republic
– Fashion InStyle’s new highlighted zone, NEXT@Fashion InStyle, features advanced fashion materials from over 60 global suppliers, with renowned international fashion designer and Self-Portrait brand founder Han Chong joining as ambassador
– The two packaging fairs present printing and packaging solutions that balance sustainability and smart design, aligning with market trends

The Hong Kong Trade Development Council (HKTDC) launches its diverse lineup of lifestyle exhibitions today, with the Hong Kong Gifts & Premium Fair, Home InStyle, and Fashion InStyle opening at the Hong Kong Convention and Exhibition Centre (HKCEC) and the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong beginning at AsiaWorld-Expo.

HKTDC Deputy Executive Director Sophia Chong said: “Hong Kong’s exports of gifts, home products, fashion items and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design. The HKTDC remains committed to supporting exhibitors’ needs to help them upgrade and transform their businesses, while enhancing the overall quality of our exhibitions to provide a premier platform for cultural and creative design that can reinforce Hong Kong’s position as a leading regional creative hub. This year’s lifestyle fairs are being held together in late April to offer buyers a one-stop, diverse sourcing experience, helping industry players explore cross-sector and cross-disciplinary business opportunities and creating synergies.”

The 2025 lifestyle fairs and conferences have attracted some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and Italy, Spain, Switzerland and the United States from the European and North American regions. Fashion InStyle will welcome first-time exhibitors from Austria and the UK, while the Printing & Packaging Fair will feature a new participant from Cambodia, reflecting the global business community’s confidence in Hong Kong’s exhibition platform.

Creative designs unlock business opportunities, Gifts Fair embraces blind box trend
The Hong Kong Gifts & Premium Fair marks its 40th edition in 2025 with the theme “Celebrating Four Decades of Wonder”, showcasing products that blend functionality with creative design. This year, some exhibitors are tapping into the popular blind box trend. The Jiangxi Province Jingdezhen Pavilion introduces ceramic works that use the blind box model to nurture the next generation of designers and artisans. Hong Kong exhibitor Soap Studio Company Limited showcases blind boxes featuring the popular Japanese character SHO-CHAN and Disney’s Toy Story character Aliens (Booth: HKCEC 1C-E03). Another Hong Kong exhibitor, Star Industrial Co Ltd, presents blind boxes from its Red A brand (Booth: HKCEC 1C-G03).

To showcase Hong Kong’s original design talent to the world, 65 award-winning works from the Hong Kong Smart Design Awards 2025, organised by the Hong Kong Exporters’ Association, are on display at the Gifts & Premium Fair (Booth: HKCEC 5C-C02). In addition, Wei Yit Vacuum Flask Manufactory Ltd, a Hong Kong-based company with 85 years of heritage, is leveraging the fair to expand its flagship Camel-brand glass flasks into overseas markets (Booth: HKCEC 1C-E02).

The Cultural and Creative Avenue at Home InStyle has been upgraded and expanded this year, featuring more than 100 exhibitors from nine countries and regions including Mainland China, Hong Kong, Taiwan, Indonesia, Japan and the UK. First-time exhibitors from the Czech Republic are showcasing Bohemian crystal glassware, home fragrances and incense (Booth: HKCEC 5E-M07, M09), while Hong Kong exhibitor Canalside Studio presents its innovative “Ball Bearing Bench” that combines a doughnut-inspired design with a roller structure, allowing users to rotate while seated and enjoy a more interactive experience.

New Gerontech Living Pavilion targets the silver economy
To support the growing silver economy in Hong Kong, Home InStyle, with funding from the Innovation and Technology Commission, is launching the Gerontech Living Pavilion (Booth: HKCEC 5E-A08) at this year’s fair. The pavilion is divided into four areas – bedroom, living room, bathroom and games room – to showcase innovative gerontechnology products from over 10 local companies, including social robots, smart mobile toilets and smart walking sticks. The Hong Kong Housing Society Elderly Resources Centre is staging the Age-Friendly Home Living Lab and organising the Experiential Empathy Workshop that allows visitors to better understand the needs of the elderly (Booth: HKCEC 5E-A02). In addition, the Hong Kong Productivity Council introduces mixed-reality (MR) games that integrate hand-eye coordination with floral arrangements to stimulate muscular and brain functions (Booth: HKCEC 5E-A08).

Home InStyle and the Hong Kong Gifts & Premium Fair will together host a seminar featuring a representative from Venture Global Limited, a developer of wireless elderly home care products, alongside a scholar from Lingnan University to discuss emerging trends in healthcare and the silver economy. The seminar will focus on the development of smart wearable technologies and innovative gerontechnology products, assessing strategies that can effectively meet the needs of the silver demographic.

NEXT@Fashion InStyle becomes the new focus
The 2025 edition of Fashion InStyle sees the launch of NEXT@ Fashion InStyle (NEXT), a new highlighted zone organised by the HKTDC and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government. Thailand is the Strategic Partner of NEXT@Fashion InStyle, powered by the Thailand Creative Culture Agency (THACCA) and The National Soft Power Development Committee who have brought some 30 Thai exhibitors to showcase fashion materials that blend Thai culture with sustainability and innovative technologies. In addition to Thai exhibitors, the NEXT zone has brought together more than 60 exhibitors from Mainland China, Europe, the Americas, Australia, Indonesia, Singapore and Vietnam, among others, presenting cutting-edge materials to create an international platform for shaping future fashion trends. Notably, the Hangzhou New Concept Fabric Creative Centre Textile Library has established an innovation hub within NEXT, featuring products that integrate traditional Chinese crafts such as Badu Linen Embroidery, beam printing and tie-dye techniques with advanced materials. (Booth: HKCEC 3F-G11)

The NEXT zone has facilitated collaborations between leading advanced material brands and five local designers, with Han Chong, founder of internationally acclaimed fashion brand Self-Portrait, joining as ambassador to share insights and mentor the designers. Participants include designer Jason Ying, a former intern at the Self-Portrait studio, who draws inspiration from vintage military uniforms to reimagine classics using innovative materials (Booth: HKCEC 3F-H16). Another designer, Kinyan Lam, employs Gambiered Canton Silk, a national intangible cultural heritage textile from Guangdong that goes back more than 1,000 years, leveraging its lightweight and soft texture to create streamlined silhouettes and flowing hemlines, blending cultural heritage with contemporary design (Booth: HKCEC 3F-H12).

Two packaging fairs highlight sustainability and luxury design

Jointly organised by the HKTDC and CIEC Exhibition Company (HK) Limited, the 20th edition of the Hong Kong International Printing & Packaging Fair and the concurrent DeLuxe PrintPack Hong Kong bring together a diverse range of printing and packaging solutions. The Green Printing & Packaging Solutions Zone at the Printing & Packaging Fair features innovative offerings, including gift bags from Vietnam’s Intbox Intelligent Packaging Corporation made from 100% recycled paper and biodegradable materials (Booth: AWE 3-G01), and Hong Kong’s Complacent Industrial (H.K.) Limited’s recycled yarn woven ribbons crafted from repurposed plastic bottles and other recycled plastics (Booth: AWE 3-E06). In the Packaging Services and Solutions Zone, Shanghai Forests Packaging Group Co., Ltd. exhibits eco-friendly paper bags and boxes made from recycled kraft paper and biodegradable coatings (Booth: AWE 6-C17).

DeLuxe PrintPack Hong Kong, which focuses on premium packaging for fine wines, cosmetics and jewellery, also presents an array of sustainable packaging solutions. Hong Kong exhibitor Man Sang Envelope Manufacturing Factory Co Ltd features FSC-certified paper and meticulous craftsmanship in its advent calendar packaging boxes, seamlessly blending environmental sustainability with luxurious design (Booth: AWE 3-A06).

Industry seminars unlock new market opportunities
The April lifestyle events are featuring approximately 60 thematic seminars, buyer forums, product promotion and launch events and fashion parades, covering market analysis, cultural creative design, smart industry developments, the silver economy, health and wellness, and sustainability. At Home InStyle and the Gifts & Premium Fair, distinguished speakers will share insights on sustainable consumption trends in the gift and houseware markets and address issues such as how SMEs can navigate the European Union’s latest Packaging and Packaging Waste Regulation (PPWR). The speakers include Steven Baumgaertner, Chairman of the European Associations Cooperation, Steven Choi, Chief Operating Officer of the Green Council, and representatives from the Gold Award winner of the 4th Asia Exhibition of Innovations and Inventions (AEII), the Hong Kong Accreditation Service of the Innovation and Technology Commission, and TÜV Rheinland. Meanwhile, the Printing & Packaging Fair, in collaboration with the Hong Kong Digital Printing Association, will host a seminar featuring industry leaders such as William Ho, the Association’s Honorary Chairman, and representatives from Kanghong Digital Image (hk) Ltd. and eprint Group Limited, to explore how the printing industry can address the dual challenges of competitiveness and innovation.

Running concurrently with the five April trade fairs will be the Hong Kong International Licensing Show and Asian Licensing Conference, which start tomorrow and run for three days at the HKCEC.

EXHIBITION+ model extends business opportunities for participants
The HKTDC continues to employ its EXHIBITION+ online-offline integrated model for the fairs, allowing exhibitors to leverage the AI-powered Click2Match business matching platform, hktdc.com Sourcing platform and the Intelligence Hub to extend physical exhibition interactions onto online platforms. Buyers can use the Scan2Match function in the HKTDC Marketplace App to scan exhibitor and product showcase QR codes, record favourite exhibitors, browse product information and make enquiries, allowing discussions to continue online during and after the exhibition. Starting this month, the online promotion period for exhibitors will be extended to one year. For convenience, buyers can register on the HKTDC Marketplace App and download free eBadges for direct venue entry.

Photo download: https://bit.ly/4jJYmie

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Websites

HKTDC Media Room: https://mediaroom.hktdc.com/en
Hong Kong Gifts & Premium Fair: https://www.hktdc.com/event/hkgiftspremiumfair/en
Home InStyle: https://www.hktdc.com/event/homeinstyle/en
Fashion InStyle: https://www.hktdc.com/event/fashioninstyle/en
Hong Kong International Printing & Packaging Fair: https://www.hktdc.com/event/hkprintpackfair/en
DeLuxe PrintPack Hong Kong: https://www.hktdc.com/event/deluxeprintpackhk/en
Hong Kong International Licensing Show and Asian Licensing Conference: https://www.hktdc.com/event/hklicensingshow/en

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:

Home InStyle
Fraser LiTel: (852) 2584 4369Email: fraser.li@hktdc.org
Fashion InStyle
Serena CheungTel: (852) 2584 4272Email: serena.hm.cheung@hktdc.org
HK Gifts & Premium Fair, HK International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong
Winnie KanTel: (852) 2584 4055Email: winnie.wy.kan@hktdc.org
HK International Licensing Show and Asian Licensing Conference
Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.