Category: Digitalization

DX Leaders Philippines 2025: Accelerating IT Innovation in a $40B Digital Economy

As the Philippines moves toward an estimated $40 billion digital economy by 2025, digital transformation has become a strategic priority for businesses nationwide. DX Leaders Philippines 2025 will bring together 100+ CIOs and IT leaders at Fairmont Makati, providing a collaborative platform to explore next-gen technologies—from AI and cloud computing to cybersecurity and IoT—and how they can drive real business impact in today’s digital-first world.

With 60% of global business and IT leaders identifying digital transformation as a key growth driver by 2026(PwC), this forum will explore how enterprises can harness these advancements to enhance efficiency, optimize productivity, and tackle operational challenges.

Adding to the momentum, Boomi and Nexus Technologies, Workato as Gold Sponsors, Teleperformance as Plenary Sponsor, Freshworks and Corqspace as Silver Sponsors, and Kissflow as an Associate Partner will play a pivotal role in this year’s event. Meanwhile, Sotnet and RPA Python will spearhead networking initiatives, ensuring high-value conversations and connections among industry leaders.

Bridging the Digital Divide: Overcoming Barriers to Innovation

While the Philippines is rapidly advancing in digital transformation, challenges remain in achieving a fully tech-enabled future. DX Leaders Philippines 2025 is set to tackle these obstacles under the theme: “Staying Digitally Fit with Next-Gen Tech to Accelerate IT Innovation Surge.”

This forum will equip CIOs and IT decision-makers with cutting-edge strategies, industry best practices, and actionable insights to drive sustainable digital growth. Through expert-led keynotes, dynamic panel discussions, fireside chats, and interactive roundtables, attendees will gain the knowledge needed to future-proof their organizations and maximize the potential of emerging technologies.

A Big Comeback: EDX Expands RoadshowX to Conquer the Digital World

Alecs Andrade, Director of Marketing and Operations at EDX, shares his excitement about this year’s expanded roadshow:

“We’re thrilled to bring DX Leaders back to the Philippines as part of our RoadshowX series. This year marks a major comeback, and what makes it even more exciting is that we’re not stopping here—we’re also heading to Malaysia and Indonesia once again. The level of innovation and collaboration we’re seeing in these markets is incredible. Our goal is to deliver a high-impact experience, where IT leaders gain invaluable industry insights and build meaningful partnerships that propel their digital transformation journey forward.”

Stay Tuned – EDX’s RoadshowX is Set to Conquer the Digital World!

With industry pioneers, innovators, and decision-makers coming together, DX Leaders Philippines 2025 at Fairmont Makati promises to be a game-changing event for enterprises looking to thrive in the digital economy.

Stay tuned as EDX’s RoadshowX sets out to conquer the digital world—one transformative event at a time!

About EDX

At EDX Pte. Ltd., we are committed to building alliances that support leaders and companies in addressing the pressing challenges of digital transformation, cybersecurity, and customer experience.

Whether through our EDXchange sessions, dynamic forums, one-on-one matched meetings, or custom events catered to your needs, we build engaging platforms meant to accelerate executive learning and collaboration. We enable decision-makers to exchange insights and open up new avenues for growth and innovation by fostering these deep connections.

Our mission is to establish a cooperative environment where business executives from many sectors can interact, exchange knowledge, and work together to manage the challenges of the modern digital world enabling them to remain competitive in a constantly shifting environment.

Website: https://edxevents.com/

For more information, please contact:
Alecs Andrade
EDX Events
alecs@edxevents.com 

Igloo kicks off 2025 with Multi-market Partnership Wins and Chief Distribution Officer Appointment

Leading regional insurtech Igloo enters 2025 with a strong push, launching new partnerships, introducing new products with existing partners across the region, and appointing a Chief Distribution Officer to grow its embedded insurance and sales intermediaries business lines.

Sasitharan Krishnan, Chief Distribution Officer, Igloo
Sasitharan Krishnan, Chief Distribution Officer, Igloo

New and enhanced partnerships with leading brands

Building on their collaboration in 2024, Igloo and Salmon are strengthening their partnership in 2025 with the launch of Gadget Protection in the Philippines. This new offering will cover device repairs and replacements for gadgets purchased through Salmon’s platform, complementing their existing loan protection coverage, which safeguards repayments in case of unforeseen incidents.

Similarly, Igloo’s partnership with Skyro, which introduced Gadget Protection and Loan Protection last year, is expanding in 2025 with the introduction of Goods Protection. Through this new product, home furniture, clothing, auto accessories, and even toys can now be protected from the same everyday risks.

As access to credit remains a challenge in the Philippines, consumer finance platforms like Salmon and Skyro provide financial and insurance access to underbanked and unbanked segments. These platforms currently serve an estimated 300,000 Filipinos.

Igloo continues to strengthen its ties with Shopee in the Philippines, launching its fifth product, Goods Protection to its existing suite. Since 2022, the partnership has facilitated over 16.9 million protection plans across product lines with Shopee’s 56 million monthly visitors.

Underwritten by SeaInsure, Goods Protection covers eligible items purchased on the platform — such as electronics accessories, vehicle spare parts, baby gear, and office supplies — that suffer total loss or damage due to accidents like fire, collision, falls, liquid damage, or being run over.

In Indonesia, Igloo has two new partnerships under its belt — with leading fintech company Akulaku, and consumer finance platform Kredivo. With the former, gadget protection service underwritten by Victoria Insurance, covers repairs and replacements for gadgets purchased on the platform with a one-year coverage period. With smartphone users expected to reach 249.95 million by 2029, this service meets the growing demand for reliable device protection in the country’s increasingly digital market.

Igloo also continues to innovate with new offerings like Xtra Protection — its fifth product with Indonesian e-wallet platform DANA, which currently serves 200 million users. As more Indonesians move to digital payments with transactions expected to grow to US$371.6 billion in 2025, the product is timely, protecting users from lost wallet balances due to fraud.

Igloo’s collaboration with consumer finance platform Kredivo — which serves more than 10 million users, introduces Travel Domestic, covering trip cancellations, lost baggage, and more.

In Thailand, Igloo has expanded its partnership with e-payment and financial services provider True Money to include coverage for cars and motorcycles, building on the success of its health and accident insurance offering from the previous year, this new product extends protection to approximately 20.7 million registered vehicles across the country. Meanwhile, the successful collaboration with Lazada Thailand, which serves millions of customers in the country, also sees the addition of a fifth product — Flight Insurance for domestic and international trips.

“These partnerships underscore Igloo’s efforts to make insurance more seamless and integrated into everyday online transactions, and as we enter 2025, we are building on this momentum by deepening our commitment to making insurance more accessible, affordable, and seamlessly integrated into digital experiences. The slew of new partnerships — and the expansion of existing ones — within the first months in 2025 heralds our positive trajectory and highlights the continued value we provide in embedding insurance across diverse industries in Southeast Asia,” Mehta added.

Key regional hire to accelerate growth in Southeast Asia

In addition, Igloo has added to its leadership fold Chief Distribution Officer (CDO) Sasitharan Krishnan who brings over 30 years of expertise from the insurance distribution sector serving as Senior Vice President for Asia Affinity at insurance giant Sompo and Chief Officer of Digital Sales at Allianz Ayudhya Assurance.

In his role, Sasi will drive Igloo’s distribution strategy with a key focus on brokering regional deals, and increased value for Igloo and its partners through relationships with regional and local insurers. He will also bring mentorship and rigor to Igloo’s commercial organisation.

“With Sasitharan’s addition, we will make significant strides in accelerating growth,” Mehta explained. “His extensive experience in insurance distribution and digital sales will be instrumental in building new partnerships, driving value for Igloo and our partners and ensuring our products are consumer-centric, accessible, and effectively delivered across business lines.”

Learn more about Igloo, its partnerships, and technology by visiting iglooinsure.com.

About Igloo

Igloo is a regional full-stack insurtech firm headquartered in Singapore. It has offices in Singapore, Indonesia, Thailand, the Philippines, Vietnam and Malaysia and tech centres in China and India. With a mission of making insurance accessible for all, the firm leverages big data, real-time risk assessment, and end-to-end automated claims management to create B2B2C insurance solutions for platform companies and insurance companies. Igloo’s insurance solutions enable companies to eliminate their exposure to operational risk, create new revenue streams, and optimise and enhance existing products and services. It has partnered with over 75 well-known brand names across the markets in various verticals, including insurance, telecommunications, e-commerce, hospitality, health tech and financial services. Recognized by the industry for its innovations and expertise, Igloo was named ‘Insurtech of the Year’ in the 2023 and 2024 Asia Fintech Awards.

For more information, please visit https://iglooinsure.com/.

For Media Queries:
PRecious Communications for Igloo
Email: Igloo@preciouscomms.com

GoDaddy Airo: An AI-Powered Revolutionary Solution for Asian Entrepreneurs and Small Business Owners

GoDaddy, a global leader in empowering entrepreneurs, unveiled GoDaddy Airo®, an innovative AI-powered experience set to transform small and medium-sized businesses sector. This groundbreaking new AI-powered experience enables entrepreneurs to establish a comprehensive online presence within minutes, bridging the gap between vision and digital reality.


Selina Bieber, Vice President for International Markets at GoDaddy, emphasized the new experience’s significance, “GoDaddy Airo® provides accessible AI-powered tools for Asian entrepreneurs and business owners to realize the benefits of using AI technology to help build and grow their digital brands together effortlessly.”

The AI-driven features include instant brand creation, digital marketing tools, Search Engine Optimization, and a user-friendly interface that allows navigation of advanced features without technical expertise. GoDaddy Airo® generates custom logos, websites, and email addresses in moments, develops targeted social media calendar aligned with local events, and enhances online visibility with built-in email marketing campaigns.

Many small business owners feel they face challenges in leveraging new technologies, primarily due to high implementation costs and lack of in-house technical expertise. GoDaddy Airo® eliminates these obstacles by providing cost-effective solutions accessible to businesses of all sizes, an intuitive design requiring no specialized skills, and comprehensive support and resources to confidently embrace AI technology and realize its benefits to their business operations.

With the purchase of a domain name, GoDaddy Airo® leverages the power of AI to make it easy  to start a business and take it to the next level with a user-friendly online interface that requires no technical expertise. 

Key features include: 

  • Logo Creation – Building a compelling visual identity is essential for any business but can be time-consuming and expensive. With GoDaddy Airo® entrepreneurs can generate unique, professional logos in minutes, providing a solid brand image without needing design expertise.   
  • Instant Website Development – One of the platform’s standout features is its ability to generate complete websites instantly. Entrepreneurs can publish a functional site with personalized content within minutes, simplifying digital presence creation without technical skills.   
  • Automated Search Engine Optimization – GoDaddy helps businesses enhance their search rankings by providing suggestions to optimize their websites with targeted keywords and descriptions. AI analyses and recommends improvements, increasing visibility in search engine results and helping small businesses attract more customers.   
  • Professional Email Services – A company domain-based email not only builds customer trust but also promotes the brand with every message sent. Additionally, it is backed by advanced email security through Microsoft 365, with features such as proactive protection, email backup, archiving, and seamless migration.     

“GoDaddy Airo® can offer business owners new opportunities, while saving valuable time, so they can focus on building their brand, engaging with their customers and growing,” added Bieber.

For more information on how GoDaddy Airo® can help your business, visit.

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by enabling them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com. 

Issued on behalf of GoDaddy.

For more information, contact:
Fekra Communications
info@fekracomms.com

Cleverbridge Appoints Markus Scheuermann as Chief Financial Officer

Seasoned Finance Leader Brings 20+ Years of Expertise in Financial Strategy, M&A and Digital Transformation to Cleverbridge

Cleverbridge, a leading provider of ecommerce and billing solutions for global software and SaaS companies, today announced the appointment of Markus Scheuermann as Chief Financial Officer, effective as of April 1, 2025.

Markus Scheuermann
Markus Scheuermann

Scheuermann is a seasoned senior executive with over 20 years of experience in financial strategy, business development, M&A, and digital transformation within high-performing technology organizations. Most recently, he served as Chief Financial Officer at Thinkproject Group and has previously held key leadership roles at HolidayCheck Group, Hubert Burda Media, eBay, and McKinsey & Company. Markus will report directly to Wendi Sturgis, Cleverbridge CEO, and be part of an executive leadership team that includes CRO Kevin Feagan, CTO Radu Immenroth, and CHRO Alexander Brochier.

“I’m thrilled to join Cleverbridge at such a pivotal moment as we work toward becoming the industry’s highest-performing merchant of record platform,” said Scheuermann. “My focus is to build upon the company’s exceptionally strong financial position and profitable growth trajectory, positioning us for even greater market expansion as we continue to help our clients achieve their growth ambitions.”

Founded in 2005 in Cologne (Germany) and Chicago (Illinois, USA), Cleverbridge has grown to a global team of 300+ employees, setting new standards as a leading merchant of record (MoR) solution provider. Some of the world’s largest technology companies – including Red Hat, Dassault Systèmes, and Sony – trust Cleverbridge to process payments, manage subscriptions, and simplify the complexities of global ecommerce. In 2024, Cleverbridge achieved record growth, expanding its client portfolio across industries while maintaining 99% logo retention and 100% platform uptime.

“In Markus, we’ve gained not only an accomplished CFO but a visionary leader whose strategic expertise will propel Cleverbridge into its next phase of growth,” said Wendi Sturgis, Cleverbridge CEO. “With a proven track record of leading companies at scale, Markus brings the insight and experience needed to unlock new opportunities and drive our business forward. His leadership will be instrumental as we execute our strategic initiatives and expand our market presence.”

For more information, visit grow.cleverbridge.com or follow Cleverbridge on LinkedIn.

About Cleverbridge
Cleverbridge is the all-in-one ecommerce platform for global subscription businesses. As a merchant of record (MoR), we consolidate the essential components of an ecommerce solution – including payments, subscription management, tax/VAT handling, and regulatory compliance – to help businesses offload operational work and automate digital transactions throughout the customer lifecycle. Since 2005, leading B2B and B2C technology companies across industries have trusted Cleverbridge to deliver frictionless buying experiences and optimize acquisition, expansion, and retention in over 240 countries and territories. Learn more at grow.cleverbridge.com.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

.SOURCE: Cleverbridge

Darwinbox introduces Payroll in the Philippines, as a part of Multi-Country Payroll Expansion across SEA

The proprietary RIVeR framework brings HR and Payroll to one platform and provides a unified platform for managing end-to-end Payroll

Darwinbox, a leading global HR tech platform, strengthens its commitment to Southeast Asia by introducing its native payroll solution in the Philippines. As part of its global payroll strategy, Darwinbox plans to roll out native payroll solutions across multiple SEA countries this year, starting with the Philippines. The payroll platform is powered by Darwinbox’s proprietary RIVeR (Review, Initiate, Verify & e-approve, Release & Report) framework. The native platform promises a transformative experience for organizations, delivering 100% digital payroll processing that is accurate, audit-ready, and compliant with local regulations. The Philippines launch marks the first step in addressing payroll complexities for enterprises across a diverse region.

In the Philippines, payroll processes are a herculean task with bi-monthly payouts, manual interventions, and fragmented HR, timekeeping, and payroll systems leading to errors and compliance challenges. Businesses operating across borders face even more difficulties consolidating payroll data and meeting local regulations related to SSS, Phil Health, and Pag-IBIG. These challenges grow as companies scale their operations across multiple markets. 

The integrated payroll offering, built on Darwinbox’s modern HCM platform, covers the entire employee lifecycle from hire to retire. With over 1.2 million payslips processed monthly across geographies, this solution will redefine payroll management, offering organizations a transformative experience.

Darwinbox’s native payroll solution solves a lot of these problem statements for organizations:

1. Automated Data Flows for Best-in-class Accuracy: With integrated CoreHR and workforce management, attendance, reimbursements, transfers, promotions, and other employee life cycle events automatically flow directly into Payroll. This ensures unparalleled accuracy in payroll processing, minimizing errors and discrepancies.

2. E-verification for 100% Digital Payroll: The platform facilitates reconciliation, variance analysis, and e-verification and approval capabilities for reviewers, auditors, and approvers – all on one online dashboard. This eliminates the need for data extraction and simplifies the application process.

3. Robust Control, Compliance, and Audit Readiness: The new framework and payroll platform are embedded with exhaustive audit trails, tighter data control, and tracking of all approvals, with which organizations can maintain strict audit controls and compliance standards, control over data, flexibility of process variations, and no hidden payroll costs.

Expressing his confidence in the transformative impact this new offering will bring, Chaitanya Peddi, Co-Founder, Darwinbox said, “Today’s payroll systems in the SEA market often struggle to scale and adapt to the complexity of large organizations. They fail to fully address the intricacies of compliance, diverse workforce structures, and cross-geography operations. Additionally, many processes remain manual, leading to inefficiencies, errors, and cost leakages. With Darwinbox Payroll, organizations can consolidate all payroll operations into a unified platform and dashboard, automating workflows and streamlining processes across regions. By enabling end-to-end automation—from payroll verification to finance approvals—we eliminate inefficiencies and enhance accuracy like never before.”

In addition, Chaitanya mentioned, “We are committed to building and localizing for the Southeast Asian market. With a robust processing engine and dynamic reporting framework, Darwinbox Payroll is designed to support SEA-specific localization seamlessly. This platform has already been extended to other markets across SEA and the Middle East, empowering enterprises to scale effortlessly and achieve operational excellence.”

For businesses looking to streamline their payroll processes and stay ahead in the competitive Indian market, Darwinbox’s enhanced payroll solution offers a compelling opportunity to achieve accuracy, ease, and control in payroll management.

About Darwinbox: 
Founded in 2015, Darwinbox is a global HR tech leader that empowers enterprises to better manage their talent with new-age employee experiences and disruptive AI-powered technology. Its cloud-based Human Capital Management (HCM) software caters to an organisation’s HR needs across the entire employee lifecycle. Darwinbox is trusted by over 900+ enterprises across 130 countries. Darwinbox has been backed by global investors like TCV, Microsoft, Salesforce Ventures, Peak XV, Lightspeed and Endiya Partners among others.

More at www.darwinbox.com

For media inquiries, please contact: Rishita.chiranewala@darwinbox.in

GoDaddy: Boost Your Business at the New Year with Digital Tools to Help Drive E-Commerce Growth and Marketing Success

As the new year gets started, small businesses owners are gearing up for the year to come. To help businesses get started early on to drive their sales growth throughout the year, GoDaddy offers a suite of AI-powered tools designed to help small businesses get found online, streamline e-commerce, optimize marketing strategies, and boost customer engagement in a competitive market.

A New Year, A New Opportunity

As 2025 gets started, businesses have an opportunity to prepare themselves to make the most of digital opportunities to help their business grow. Small business owners are shown to be more open to using artificial intelligence where they believe it will help impact their businesses. GoDaddy’s Entrepreneurship survey global results showed that 68% said they will use artificial intelligence in marketing and 55% said they would use it in business planning and strategy. GoDaddy Airo™, an AI-powered experience, is designed to save small business owners time in establishing their online presence and attract new customers by realizing the benefits of using AI technologies to help their business be more efficient and drive growth.

Build a Strong Digital Presence for 2025

As businesses transition into the new year, setting a solid digital strategy is crucial. Having a professional website tailored for a business can help to raise business visibility and online reach as more people go online first to check where to eat, where to shop and where to visit. With GoDaddy Airo’s customizable experience included with any new domain purchase, along with a new domain, a business can then instantly build a website, logo and more.

Additionally, GoDaddy’s digital marketing tool allows businesses to create personalized, targeted marketing campaigns. Businesses can engage with customers by offering exclusive discounts, promoting limited time offers, and creating festive promotions to help drive new customer conversions.

GoDaddy’s SEO tools help businesses optimize their websites for local search, ensuring that they rank higher on search engines and attract more potential customers. These tools can help businesses directly connect with their target audience and integrate with driving sales via social channels, which when integrated together with a website, strengthens a business’ overall digital presence.

Tailored Promotion Strategies for Businesses

Holiday seasons are often a key period for businesses to connect with customers to help drive sales and build revenue. GoDaddy’s tools are designed to help local businesses tap into the full potential of shopping seasons during the year, including peak shopping times. GoDaddy Websites + Marketing with online store makes it easy for businesses to set up an online store as a part of their website with localized payment options, multi-currency support, and a user-friendly design. This enables businesses to cater to diverse audiences and meet their customers’ needs throughout the year and especially during busy festive periods.

“With increased interest in building websites and selling online, it’s important for businesses to recognize their specific customer needs,” says Selina Bieber, Vice President for International Markets at GoDaddy. “The GoDaddy Airo AI-powered experience, helps small businesses get online quickly with a professional website and integrates with social media platforms, helping small business owners create a digital presence without spending hours working on it,” she adds.

Leverage Data with Analytics to Drive Results

Understanding customer behavior and trends can be key to successful customer engagement strategies. GoDaddy’s website analytics offer valuable insights, helping businesses track user activity, measuring campaign performance, and adjust strategies in real-time. By using these insights, business owners can optimize their websites and promotional offers to better cater to their audience’s needs.With GoDaddy’s digital tools and solutions, businesses can build a robust digital presence while also gain efficiencies by streamlining their operations by automating invoicing, managing inventory, and offering a mobile-friendly shopping experience. These tools allow entrepreneurs to focus on engaging with their customers and growing their business, while GoDaddy supports the technical aspects of presenting their digital presence.

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Issued on behalf of GoDaddy.

For more information, contact:
Fekra Communications
info@fekracomms.com

DAS Universe Partners with Singapore Golf Association and LG Electronics Singapore Pte Ltd to Launch a New Immersive Digital Signage Project at Keppel Club Singapore

DAS Universe Pte Ltd, a leader in curating immersive digital experiences, is proud to announce a strategic collaboration with the Singapore Golf Association (SGA), LG Electronics Singapore Pte Ltd (LG), and Keppel Club to launch an Immersive Digital Signage Project. This marks the first installation of immersive digital signage solutions at a golf club in Singapore, offering a new and dynamic advertising experience.

As part of the collaboration, an advanced LED Display Screen – jointly sponsored by SGA and Lexus – will be installed at the Golf Bag Drop-Off Point at Keppel Club. The digital signage will feature immersive visuals, advertisements, and promotional content, transforming the venue into a visually engaging and modern space for advertisers and visitors alike.

DAS Universe will manage the project, utilizing its expertise in project management and digital content production, while LG will provide its advanced display technology. The digital signage will be operational at Keppel Club in early 2025, with plans for further installations across the country.

“SGA is pleased to be part of this initiative that brings immersive digital signage to golf clubs in Singapore, with Keppel Club being the first club to feature this. The project will take a significant step in enhancing the overall experience for golfers, offering new opportunities for engagement,” said Joshua Ho, General Manager of Singapore Golf Association (SGA).

“We are excited to be the first golf club in Singapore to introduce this innovative signage solution,” said Desmond Chua, General Manager of Keppel Club Singapore. “This initiative is a reflection of our ongoing commitment to modernizing our facilities while preserving the premium experience that Keppel Club is renowned for.”

“We are thrilled to showcase our latest indoor LED signage at the prestigious Keppel Club, a testament to LG’s commitment to innovation and excellence in display technology. At LG, we believe that technology should not only enhance experiences but also inspire creativity and engagement. This display is a perfect embodiment of that philosophy, offering vibrant colours and dynamic content that captivate audiences and elevate any setting.” remarked Lee Kunho, Managing Director of LG Electronics Singapore Pte Ltd.

James Hong, Managing Director of DAS Universe shared, “We are so excited to introduce immersive digital signage to a venue as iconic as Keppel Club. This partnership is a testament to our dedication to delivering cutting-edge, immersive experiences. With the anticipated success of the installation at Keppel Club, we plan to expand the DAS Universe Immersive Digital Signage (DIDS) model to other golf courses and leisure locations across Singapore and the wider Southeast Asian region.”

About DAS Universe (DU)

DAS Universe is a leading provider of immersive digital experiences and solutions, specializing in cutting-edge digital displays and interactive content for a wide range of industries. Known for its innovative approach, DAS Universe transforms ordinary spaces into captivating visual experiences that engage and inspire audiences.

For more information, visit https://www.dasuniverse.io/.

Media contact:
Valencia Toh
valencia.toh@rhtgoc.com 

Driving Digital Change: The 33rd Digital Transformation Summit to Shape India’s $1 Trillion Digital Market

The Unified Payment Interface (UPI) has changed how India handles money, moving from paper to digital transactions. As more people use digital payments during COVID-19, It has become a game-changer. It allows people to send money at any time, helping to bring more people into the banking system and connecting both those with and without bank accounts.

UPI has made formal financial services accessible to millions and has had a clear impact on India’s digital economy. It makes it easier to pay without cash and encourages more use of digital payments, which reduces reliance on cash and leads to a more productive and transparent economy and also helps businesses become more official, which in turn increases tax revenue and reduces illegal money flows, making governance more effective.

However, there are challenges to address, including concerns about data privacy, regional disparities, and the need to integrate with traditional payment methods like credit cards. Despite these hurdles, the platform continues to grow, largely due to its strong security measures and low costs for users. This positions it to compete effectively with global players like MasterCard and Visa.

The Platform has transformed the digital economy of India by making more seamless transactions and increasing financial inclusion. From 92 crore in FY 2017-18 to 13,116 crore in FY 2023-24, the CAGR of UPI is 129%. By 2028, UPI is going to comprise 90% of total retail digital payment volumes and strengthen the leadership of fintech in India.

Overview of the event: 

The 33rd Edition of the Digital Transformation Summit brings together over 500 top executives and technology leaders to discuss game-changing technologies like AI, Robotics, Blockchain, and Quantum Computing. With India’s digital market projected to reach $1 trillion and Gen AI potentially adding $1.5 trillion to the GDP by 2030, this event features hands-on workshops, expert talks, and valuable networking opportunities. Attendees will connect with innovators, share experiences, and meet potential global partners, all focused on making meaningful changes and improving how businesses operate. This summit is a must-attend for professionals looking to enhance their digital transformation efforts.

Who will attend

  • Ninad Raje, Group Chief Information Officer, Jaquar & Company Private Limited.
  • Anand Deodhar, Group Chief Information Officer, Force Motors Ltd.
  • Abhinav Srivastava, Chief Information Officer & Head of IT GCC, Daimler India Commercial Vehicles.
  • Shobhana Lele, Chief Information Officer, The Bombay Dyeing and Manufacturing Company Limited.

The event will cover topics like:

  • Generative AI: Harnessing the Next Gold Mine in India.
  • Future Escape: The Internet of Tomorrow.
  • The Power of Data: A Catalyst for Growth in the Digital Age.
  • Emerging Cloud Computing Technologies.
  • Establishing Critical Digital Infrastructure for India.

For more information on the 33rd Edition Digital Transformation Summit, click the Link

About Exito:

Exito, which means success in Spanish, embodies our commitment to the success of our customers. Each year, we host over 240 virtual and in-person conferences globally, bringing together audiences with world-class thought leaders and C-level executives across industries. Our meticulously crafted agendas, based on extensive research and valuable industry insights, facilitate business, knowledge transfer, deal flow, and impactful messaging for brands.

For Media Enquiries, contact:
Kasturi Nayak (Sr.) Marketing Executive)
Kasturi.nayak@exito-e.com
Enquiry@exito-e.com
Exito Media Concepts

Sparkline Hosts Exclusive Webinar on Leveraging Google Analytics 4 for E-Commerce Success

Sparkline, a leading digital analytics consultancy in Southeast Asia, is proud to announce its upcoming webinar, “Unlocking E-Commerce Success with Google Analytics 4”, designed to help marketers and e-commerce professionals harness the full potential of Google Analytics 4 (GA4). Taking place on 15 January 2025, this transformative session is tailored to empower businesses with advanced analytics strategies that enhance user journeys and maximize ROI.

Why Google Analytics 4 is a Game-Changer for Marketers

As digital marketing trends evolve, GA4 emerges as an essential tool for businesses aiming to stay ahead in an increasingly data-driven environment. With its enhanced capabilities in tracking user behavior across multiple platforms, GA4 provides deeper insights into the customer journey, enabling marketers and e-commerce managers to:

  • Streamline Tracking: Simplify and centralize tracking mechanisms for cross-platform interactions.
  • Boost Engagement: Identify key touchpoints to foster better user engagement.
  • Optimize ROI: Make data-backed decisions that translate into tangible business outcomes.

In the era of first-party data, GA4’s emphasis on privacy-centric analytics ensures businesses remain compliant while delivering meaningful insights that drive growth.

Webinar Details

Join Sparkline’s esteemed experts for an engaging and insightful session:

  • Date: 15 January 2025
  • Time: 11:30 AM – 12:30 PM SGT
  • Location: Zoom (Free Registration)
  • Registration Link: Register Here

Meet the Speakers

The webinar will feature two industry experts who bring extensive experience in analytics and customer success:

  • Timothy Paul – Analytics & Technical Integration Consultant at Sparkline
  • Nur Raihana – Customer Success Manager at Sparkline

Both speakers will provide actionable strategies and practical insights tailored to the unique challenges of the e-commerce sector.

What Will be Covered

Attendees will gain access to:

  • Advanced GA4 techniques to optimize every stage of the customer journey—from discovery to conversion.
  • Tools to enhance engagement and improve tracking accuracy.
  • Data-driven approaches to maximize ROI and drive sustainable growth.

About Sparkline

Since its founding in 2013, Sparkline has been at the forefront of digital analytics in Southeast Asia. Headquartered in Singapore, the consultancy specializes in empowering businesses with practical, scalable solutions to navigate the complexities of today’s digital landscape. As a pioneering partner of Google’s Analytics Suite, Sparkline leverages its decade-long expertise to drive digital maturity, enhance organizational capabilities, and foster data-driven innovation.

Through tailored consulting, training, and cutting-edge technology solutions, Sparkline partners with Fortune 500 companies and regional leaders to optimize customer experiences and achieve measurable growth. By championing first-party data strategies and streamlining digital processes, Sparkline helps businesses thrive in a competitive e-commerce environment.

CleverTap Predicts Key Trends for Customer Engagement in 2025

AI Agents, Customer-Led Interactions And Other Defining Trends Take Center Stage in CleverTap’s 2025 Customer Engagement Trend Predictions

CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.

image

With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.

1. From Push to Pull: Generative AI-driven Wave of Customer Interactions
With GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.

2. Personalization vs Privacy: Navigating a Balanced Approach
Personalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.

3. Martech’s Evolution from a Fixed Tech Stack to a Living Cartography
The Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of “living cartography” holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences. 

4. The Rise of AI Agents
AI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.

5. Customer Retention over Acquisition 
The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations. 

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI’s promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”

Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co