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Cleverbridge Appoints Markus Scheuermann as Chief Financial Officer

Seasoned Finance Leader Brings 20+ Years of Expertise in Financial Strategy, M&A and Digital Transformation to Cleverbridge

Cleverbridge, a leading provider of ecommerce and billing solutions for global software and SaaS companies, today announced the appointment of Markus Scheuermann as Chief Financial Officer, effective as of April 1, 2025.

Scheuermann is a seasoned senior executive with over 20 years of experience in financial strategy, business development, M&A, and digital transformation within high-performing technology organizations. Most recently, he served as Chief Financial Officer at Thinkproject Group and has previously held key leadership roles at HolidayCheck Group, Hubert Burda Media, eBay, and McKinsey & Company. Markus will report directly to Wendi Sturgis, Cleverbridge CEO, and be part of an executive leadership team that includes CRO Kevin Feagan, CTO Radu Immenroth, and CHRO Alexander Brochier.

“I’m thrilled to join Cleverbridge at such a pivotal moment as we work toward becoming the industry’s highest-performing merchant of record platform,” said Scheuermann. “My focus is to build upon the company’s exceptionally strong financial position and profitable growth trajectory, positioning us for even greater market expansion as we continue to help our clients achieve their growth ambitions.”

Founded in 2005 in Cologne (Germany) and Chicago (Illinois, USA), Cleverbridge has grown to a global team of 300+ employees, setting new standards as a leading merchant of record (MoR) solution provider. Some of the world’s largest technology companies – including Red Hat, Dassault Systèmes, and Sony – trust Cleverbridge to process payments, manage subscriptions, and simplify the complexities of global ecommerce. In 2024, Cleverbridge achieved record growth, expanding its client portfolio across industries while maintaining 99% logo retention and 100% platform uptime.

“In Markus, we’ve gained not only an accomplished CFO but a visionary leader whose strategic expertise will propel Cleverbridge into its next phase of growth,” said Wendi Sturgis, Cleverbridge CEO. “With a proven track record of leading companies at scale, Markus brings the insight and experience needed to unlock new opportunities and drive our business forward. His leadership will be instrumental as we execute our strategic initiatives and expand our market presence.”

For more information, visit grow.cleverbridge.com or follow Cleverbridge on LinkedIn.

About Cleverbridge
Cleverbridge is the all-in-one ecommerce platform for global subscription businesses. As a merchant of record (MoR), we consolidate the essential components of an ecommerce solution – including payments, subscription management, tax/VAT handling, and regulatory compliance – to help businesses offload operational work and automate digital transactions throughout the customer lifecycle. Since 2005, leading B2B and B2C technology companies across industries have trusted Cleverbridge to deliver frictionless buying experiences and optimize acquisition, expansion, and retention in over 240 countries and territories. Learn more at grow.cleverbridge.com.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

Cleverbridge Announces Payments Veteran Kevin Feagan as Chief Revenue Officer

A renowned leader in the payments industry, Feagan joins Cleverbridge with 20 years of experience in scaling innovative, globally recognized ecommerce companies

Cleverbridge, the all-in-one e-commerce platform for global subscription businesses, today announced the appointment of Kevin Feagan as its Chief Revenue Officer. Feagan will report directly to Wendi Sturgis, Chief Executive Officer, and serve as a member of Cleverbridge’s leadership team.

Cleverbridge Chief Revenue Officer Kevin Feagan

In his new role, Feagan will oversee the go-to-market organization and be responsible for driving strategic alignment between all revenue-related functions. His extensive sales leadership experience in the payments industry from Everyware, FIS, and BluePay make Kevin the perfect fit to guide the continued success of Cleverbridge as it accelerates enterprise adoption of the merchant of record (MoR) model, which simplifies end-to-end ecommerce by consolidating payments, subscription management, sales tax compliance, and more.

“I’m thrilled to be joining Cleverbridge at this point in the company’s history. The product, people, and clients have all impressed me immensely, but I’ve been particularly drawn to the leadership team. It’s clear that Cleverbridge is ready for a major growth event, and I’m here to help make that happen,” said Feagan. “I’m ready to take on the challenge, leverage my experience, and partner with our talented team to deliver even greater value to our clients. Together, we’re going to build something amazing – and have a lot of fun doing it.”

Prior to joining Cleverbridge, Kevin served as the CRO at Everyware, an Austin-based company focused on ecommerce payments and card-not-present (CNP) transactions. Before that, Feagan served as Senior Vice President at FIS, a Fortune 500® leading provider of technology solutions for merchants, banks, and capital markets firms. A reflection of his significant contributions to the industry, Kevin was recognized on the Electronic Transactions Association (ETA)’s 2020 Forty Under 40 list.

“Kevin has a proven track record of growing payments and ecommerce companies, and his addition will enable Cleverbridge to build on existing momentum as we continue to scale merchant of record selling globally,” said Sturgis. “It’s clear that the industry is rapidly changing, but Cleverbridge’s position has never been stronger. Technology businesses are increasingly looking for alternatives to costly, drawn-out implementations and complex multi-vendor ecommerce solutions. Cleverbridge is poised to give these businesses exactly what they’re looking for, helping them to drive maximum growth with minimal effort.”

For more information, visit grow.cleverbridge.com or follow Cleverbridge on LinkedIn.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

Cleverbridge and PartnerStack Launch CleverPartners to Accelerate the Growth of B2B Partner Ecosystems

With acquisition costs on the rise, CleverPartners offers a pathway to sustained revenue growth by helping businesses reach more ready-to-buy prospects through cost-efficient channels.

Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverPartners, powered by PartnerStack, a one-stop solution for accelerating B2B partner revenue and performance.

Built specifically to drive revenue for SaaS businesses, CleverPartners simplifies and automates many of the toughest parts of scaling partner programs – like recruiting the right partners, tracking partner-sourced conversions through the entire funnel, calculating and paying partner rewards, and selling through software marketplaces – all while providing a great experience for both customers and partners.

“It’s getting more expensive and challenging to acquire customers, with increasing marketing costs, traditional go-to-market motions declining in effectiveness, and fewer prospects willing to talk to a sales rep. In this environment, it’s critical that technology companies meet B2B buyers where – and how – they want to discover and purchase software,” said Wendi Sturgis, CEO of Cleverbridge. “With CleverPartners, businesses can expand their reach, unlock new revenue streams, and efficiently manage and scale any kind of partner program.”

CleverPartners empowers businesses to easily recruit from a network of 80,000+ active B2B affiliate, referral, and reseller partners earning commissions in over 50 countries. Businesses can also leverage established partnerships to streamline the process of getting listed in high-value distributor marketplaces like Ingram Micro and Arrow, and hyperscale marketplaces like AWS, Microsoft Azure, and IBM Cloud.

Leads and deals are automatically routed and managed within a partner portal, and an integration with Cleverbridge’s eCommerce platform allows partners to drive high-intent prospects or customers to a direct buying point. By leveraging CleverPartners alongside CleverAutomations, businesses can automate long-tail renewals while maintaining existing commission structures, enabling channel partners to redirect their focus to new customer acquisition and larger, more strategic opportunities.

“ISVs require top-tier tools and teams to scale their affiliate and channel programs effectively,” said Bryn Jones, CEO of PartnerStack. “With this new CleverPartners offering, ISVs can support their entire go-to-market by generating demand, closing new business, automating expansions and renewals, and simplifying the end-to-end partner management journey. I could not be more excited to collaborate with Cleverbridge to bring their B2B expertise to the forefront of partnerships and drive value together.”

No matter where your SaaS business is in its partnerships journey, CleverPartners provides everything you need to accelerate revenue growth and scale your partner ecosystem to its fullest potential. Schedule a demo today at grow.cleverbridge.com/cleverpartners-demo.

About Cleverbridge
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to automate and optimize self-service transactions across the entire customer journey, empowering customers to purchase, expand, and renew subscriptions in 240+ countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

About PartnerStack
PartnerStack is the all-in-one platform for scaling your SaaS partner ecosystem with a network of top B2B partners. Unlike other partnerships software that only handle one step of the partner journey, or work for only a single type of partner, PartnerStack comes with everything you need to recruit, activate, track, commission, and optimize all of your partnerships: affiliate partners that drive traffic, referral partners that bring you qualified leads, and reseller partners that sell your solution for you. PartnerStack connects you with more of the right partners and automates the toughest parts of managing partnerships, so you can grow your ecosystem and unlock new revenue channels.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

View the original press release on newswire.com.

Cleverbridge Appoints Malte Gabriel as Chief Product Officer

Gabriel Joins Cleverbridge With Over a Decade of Experience Building Successful Machine Learning-Powered Software Solutions

Cleverbridge, a growth engine for global technology companies, today announced that Malte Gabriel has joined Cleverbridge as Chief Product Officer to strengthen and expand the company’s innovative product portfolio. Gabriel will report directly to Radu Immenroth, Chief Technology Officer, and will serve on Cleverbridge’s leadership team.

Cleverbridge Chief Product Officer Malte Gabriel

With extensive product and business leadership experience from Microblink, Apptio, 7Park Data, and McKinsey & Company, Gabriel will be a strong asset to Cleverbridge in executing its ambitious product vision and fueling the next phase of company growth. Gabriel will oversee Cleverbridge’s global product organization and will be responsible for a diverse product lineup that includes global payment processing and subscription management capabilities, as well as lifecycle marketing automation and advanced revenue insights with the company’s two newest AI-powered products, CleverAutomations and CleverInsights.

“We’re excited to welcome Malte to Cleverbridge as our Chief Product Officer,” said Immenroth. “Malte’s proven track record of building and scaling products that excite customers, accelerate business growth, and deliver impact make him the perfect fit to lead our product team and drive innovation in the rapidly evolving eCommerce and customer success landscape. We are very grateful to have his leadership and powerful blend of technical depth, strategic thinking, and business operational experience as we continue to provide exceptional value to our clients.”

Gabriel is a results-driven executive with over a decade of experience building data-intensive and machine learning-powered software solutions. Most recently, Gabriel served as VP of Product at Microblink, a computer vision startup, where he helped deliver record sales growth for the company’s foundational card scanning product while successfully launching a disruptive card verification product in parallel. Gabriel has a bachelor’s degree from The University of Amsterdam, a master’s degree from The London School of Economics, and will work from New York City where he’ll join Cleverbridge’s growing East Coast team.

“It’s a privilege to join Cleverbridge, especially at this moment in the company’s history,” said Gabriel. “Throughout my career, I have made an effort to lead with empathy and operate with a customer-centric mindset. Based on my initial conversations with clients, it is clear that Cleverbridge has a compelling, differentiated solution that empowers organizations with the latest best practices in growing customer lifetime value. We have a real opportunity to deliver revenue growth on autopilot, and I’m honored to be a part of the journey.”

About Cleverbridge
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to orchestrate and automate frictionless self-service transactions across the entire customer journey, empowering customers to purchase, renew, and expand subscriptions in 248 countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, lifecycle marketing automation, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com
+17573458523

View the original press release on newswire.com.

Cleverbridge Launches CleverInsights to Deliver Accurate, AI-Powered Analytics for Subscription Businesses

The product’s easy-to-use dashboards empower companies to accurately benchmark and forecast performance, calculate robust customer health scores, and more.

Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverInsights, an advanced analytics suite that leverages AI and 18+ years of eCommerce data to provide unparalleled visibility into recurring revenue, retention, and other essential subscription metrics.

Pre-built dashboards for benchmarking, forecasting, anomaly detection, and customer health scoring empower organizations to derive deep insights and optimize performance in near real-time amid an uncertain and ever-changing business environment. These features streamline the reporting process and eliminate the burden of manual and time-consuming analysis, allowing employees to focus on more complex or strategic tasks when most companies are struggling to do more with less.

“As a CEO, I know firsthand how important it is to have accurate reporting. I also know that analysis is resource-intensive, and that too often resulting information is inaccurate, stale, or communicated without the context of broader industry or macroeconomic trends,” said Wendi Sturgis, Chief Executive Officer of Cleverbridge. “With CleverInsights, any organization can reliably monitor and optimize recurring revenue with insights that are truly actionable. This grants a distinct competitive advantage, empowers data-driven decision making, and further enables technology companies to grow without adding headcount.”

CleverInsights addresses a critical business need with benchmarking and forecasting, two capabilities that help companies interpret and predict key figures tied to recurring revenue with industry-leading levels of accuracy. Organizations can leverage these insights as needed to narrow their strategic focus while other areas of the product run continuously in the background. Anomaly detection, for instance, identifies unexpected changes in key metrics and alerts users to fluctuations along with the probable root causes for spikes or dips, allowing organizations to take immediate action and correct potential issues.

The product’s robust customer health scores are calculated with standard inputs along with transaction data such as payment date, payment method, and expansion percentage. These additional data points strengthen the accuracy of health scores and feed into renewal and expansion propensity models that facilitate the effective prioritization of accounts. CleverInsights then recommends the best course of action for each customer, giving organizations the option to trigger automated or semi-automated interventions by leveraging another new Cleverbridge product, CleverAutomations.

General availability of CleverInsights is expected early next year. For more information and to schedule a demo, please visit grow.cleverbridge.com/products/cleverinsights.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com
+17573458523

Introducing CleverAutomations: Ready-to-Use Automation Journeys for Recurring Revenue Growth

Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverAutomations, a new product that leverages ready-to-use automation journeys and self-service transactions to retain and expand customer base revenue.

CleverAutomations seamlessly integrates with a company’s CRM system and uses a prompt-based interface to quickly create automation journeys for specific customer segments. The user simply provides their desired business outcome, such as “increase our renewal rate for customers under $10,000 ARR,” and end-to-end journeys – including email cadences and custom checkout pages – are generated using built-in best practices from 18+ years of eCommerce experience.

“Every technology company is looking for ways to improve profitability and do more with less,” said Wendi Sturgis, Chief Executive Officer of Cleverbridge. “CleverAutomations combines the power of AI, automation, and self-service transactions to deliver a truly differentiated solution that increases customer engagement while improving a business’s bottom line. It addresses a very real need in the market, and I can’t wait to see the impact it will have on our clients and partners.”

With one click, companies can localize all communication in 30 languages, bypassing an issue with traditional marketing automation tools which require the creation of unique templates for each language. Companies can also incorporate A/B tests throughout CleverAutomations to continually test and refine messaging performance. To cap it off, robust analytics measure engagement at each stage of the customer lifecycle and enable the initiation of automated or semi-automated interventions based on a customer’s health score.

ATLAS.ti, a leading provider of qualitative data analysis software, has been using a beta version of CleverAutomations for several months to streamline contract renewals and re-engage recently lost customers. Initial results have been promising, and the company has been able to deliver automations to its customer base in English, Spanish, French, German, and Dutch.

“We’ve had a longstanding partnership with Cleverbridge and their technology has made a substantial impact on our operations. Therefore, when we learned about the CleverAutomations beta, we eagerly embraced the opportunity to participate,” said Jörg Heckler, Chief Executive Officer of ATLAS.ti. “The results have surpassed our expectations. CleverAutomations represents a notable advancement from Cleverbridge, reinforcing its position as an industry leader. Leveraging AI to automate tasks that were once time-consuming and manual has not only boosted our efficiency but also enhanced the customer experience, leading to significant revenue growth.”

General availability of CleverAutomations is expected early next year. For more information and to schedule a demo, please visit grow.cleverbridge.com/products/cleverautomations.

About Cleverbridge
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to orchestrate and automate frictionless self-service transactions across the entire customer journey, empowering customers to purchase, renew, and expand subscriptions in 248 countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with retention marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

Contact Information
Gordon Knapp
Director, Product Marketing
gordon.knapp@cleverbridge.com
+17573458523

Cleverbridge Appoints Dr. Markus A. Wesel as Its Chief Financial Officer

Cleverbridge is pleased to appoint Dr. Markus A. Wesel as its new Chief Financial Officer.

Dr. Markus A. Wesel, Cleverbridge Chief Financial Officer

Markus joins at an exciting time for Cleverbridge and marks another important step in Cleverbridge’s journey to becoming the internet’s leading customer success platform.

He is the latest addition to Cleverbridge’s experienced and innovative leadership team consisting of CEO Wendi C. Sturgis, CTO Radu Immenroth, CCO Happy Luther, CPO Alexander Brochier, and CSO JC Capote.

Cleverbridge was founded in Cologne, Germany, and Chicago, Illinois, in 2005. Since then, Cleverbridge has grown to 300+ employees worldwide with 1.5 million monthly transactions and joined forces with equity partners EMH in 2020.

“I am excited to join Cleverbridge as it continues to grow and strive to make it easy for our clients to grow their revenue and customer lifetime value. I am confident that we can continue to grow profitability and take the next step as we continue establishing ourselves as the leaders in this space,” Markus said. “There is an excellent and stable financial platform and team to enable the ambitious growth and development targets for 2023 and beyond.”

Joining from CENIT, where he held the role of CFO, he brings 15 years of experience including capital market experience. Markus has held senior executive positions at several high-performing tech companies, having begun his career in the consulting world with PWC. He has also acted as an Associate Professor and Lecturer at several well-renowned German institutions.

“Cleverbridge has one of the world’s leading all-in-one CLV Growth solutions for B2B and B2C companies, and we’re excited to take the next step in our growth trajectory enabled by new technologies and our stable platform with an uptime of 99.99% in 2022,” said Cleverbridge CEO, Wendi Sturgis. “With Markus joining the team, we are ensuring we can maintain our excellent financial platform and profitable growth trajectory.”

More about Cleverbridge
Cleverbridge is the CLV Growth Company. We support customer success and sales teams to accelerate revenue growth and reduce churn without adding headcount. We do this by processing transactions and automating renewals without human intervention while augmenting your existing stack through the addition of AI-enabled automation to balance resource constraints. We provide you with all the solutions you will need to go to market in 180 markets worldwide successfully. For more information on Cleverbridge, please visit www.cleverbridge.com.

Contact Information:
Lennard Hulsbos
VP Marketing & Design
lennard.hulsbos@cleverbridge.com
+31639043809

SOURCE: Cleverbridge