Category: ASEAN

The 17th Hong Kong International Wine & Spirits Fair Opens Today

  • ‘World of Spirits’ zone debuts to promote trade, opens to public for wine and spirits tasting on Saturday

– Over 620 exhibitors from 23 countries and regions will be showcasing wine, spirits, sake, beer, low- and non-alcoholic beverages with over 30% of exhibitors featuring spirits. Nearly half of all activities are spirits-related.
– The newly launched “World of Spirits” zone highlights spirits from 14 countries and regions, including six of the “Top 10 Chinese Baijiu Brands” such as Kweichow Moutai, showcasing the innovative, international and diverse evolution of Chinese baijiu.
– Sharing insights from their areas of expertise are Masters of Wine Debra Meiburg, Jennifer Docherty, and Xing Wei who will all host key events.

Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong International Wine & Spirits Fair (Wine & Spirits Fair) opens today and runs for three days (6–8 November) at the Hong Kong Convention and Exhibition Centre. This year’s Wine & Spirits Fair features over 620 exhibitors from 23 countries and regions, including Chinese Mainland, Hong Kong, and Taiwan, and exhibitors from the Americas, Asia, and Europe. With 18 pavilions, the Wine & Spirits Fair reinforces Hong Kong’s role as a regional hub for the wine and spirits trade.

As the spirits market diversifies together with the Chief Executive’s announcement of reduced liquor duty in last year’s Policy Address, this year’s Wine & Spirits Fair introduces the “World of Spirits” zone, featuring spirits from 14 countries and regions. Visitors can explore spirits culture and flavours from around the world all in one place, featuring a strong presence of Chinese baijiu and local Hong Kong brands. Six of the “Top 10 Chinese Baijiu Brands” are exhibiting, including Kweichow Moutai, Jiangsu Yanghe, Wuliangye, Luzhou Laojiao, Jiannanchun and Langjiu from Sichuan. Also featured are Hongjiaban Baijiu, founded by Hong Kong actor Timmy Hung, and Kowloon Distillery, Hong Kong’s first local whiskey brand.

This year, Xing Wei, Asia’s youngest Master of Wine, joins award-winning sommeliers Carlito Chiu and Calvin Choi in a blind tasting event to select their favourite red wines, white wines, Chinese baijiu, sake/rice wine, whisky, and other liquors, to serve as a reference for industry professionals and the public. The selected wines and spirits will have special labels affixed at the fair for easy identification.

The selected wines and spirits by the three connoisseurs were:

Red Wine

  • PORTA da RAVESSA OLD VINEYARDS RED; Portugal (Adega de Redondo, Crl; Booth no.: 3E-B15)
  • Silk Road Vineyards Harvest Red Dry; China (Xinjiang Silk Road Vineyards Co., Ltd; Booth no.: 3E-A22)
  • MARSLAN; China (Xinjiang Silk Road Vineyards Co., Ltd; Booth no.: 3E-A22)
  • Le vin du desert de Gobi; China (Xingjiang Xiangdu Winery Co.,Ltd LES CHAMPS D’OR; Booth no.: 3E-A02)

White Wine

  • Château Plain Point; France (The Wine Cave Co.Ltd; Booth no.: 3D-D21)

Chinese Baijiu

  • China (Sichuan Liben Wine Co.,Ltd; Booth no.: 3C-D10)
  • Loong Honor (LongYu) Baijiu – Collector’s Edition; China (Domplex Hong Kong Limited; Booth no.: 3C-D20)
  • China (Sichuan Guizili Wine Co.,Ltd; Booth no.: 3C-D10)
  • Xijiangyue Ruyi Baijiu; China (Fujian Guotai Liquor Co.,Ltd; Booth no.: 3C-E06)

Sake/Rice Wine

  • LingLingJiu 16%abv; China (Hunam LingLingJiu Biotechnology Co., Ltd; Booth no.: 3C-C27)

Whisky

  • Solera Muscat Cask Single Malt Whisky 44%; ; Australia (SPRING BAY DISTILLERY; Booth no.: 3E-C06B)
  • Barts Blended Irish Whiskey – XS Extra Sherry Blend; Ireland (Lough Ree Distillery; Booth no.: 3C-D19)
  • Kowloon Single Malt Whiskey; Hong Kong (Kowloon Spirits Limited; Booth no.: 3C-E26)

Other Liquors

  • Braastad VSOP Cognac; France (Hong Kong Fine Wine Exchange Centre Ltd.; Booth no.: 3C-E18)
  • Three Cuts Gin (Distiller’s Release) 42% ABV; Australia (Turner Stillhouse; Booth no.: 3E-C08B)
  • Hakutake Yuzumon; Japan (Wismettac Nippon Foods Company Limited; Booth no.: 3D-C10)
  • Five Flowers Tea Gin; Hong Kong (Two Moons Distillery; Booth no.: 3D-A23)

Exciting events explore market trends
Over 40 events and conferences will be held during the Wine & Spirits Fair, with 20 focused on spirits, offering insights into the latest market developments. Highlights include Originate from China • Sail to the World 2025 China Baijiu Culture International Promotion Asia Forum (6 November), co-organised by the China Alcoholic Drinks Association and HKTDC. Tasmanian Whisky & Spirits Master Class organised by Australia China Business Council and Baijiu – The Rising Trend by Tomy Fong will be held tomorrow (7 November). The Baijiu Experience Zone, introducing different aroma types of Chinese baijiu through sensory experiences, will be one of the highlights of the Wine & Spirits Fair.

Masters of Wine host key sessions, with Debra Meiburg hosting Cathay Global Wine & Spirits Awards Asia – Award Presentation Ceremony and Wine Industry Conference: AI in Wine Business today, Jennifer Docherty hosting Off The Beaten Path, Gems From Unsung Regions and Xing Wei hosting Savour the Wines of Chinese Terroir.

On 8th November, the final day of the Wine & Spirits Fair, the Wine Fiesta zone will be open to ticket-holding members of the public aged 18 or above who can sample and buy wine and spirits, and participate in Baijiu 101 Class organised by VTC, to understand more about Chinese baijiu; an Austrian Wine and Local Sauce Pairing Workshop will be hosted by Debra Meiburg; Take on a Wine-pairing Experience with Carlito hosted by Carlito Chiu; food pairing event When Sake Meets Chinese Cuisine led by Menex Cheung, Executive Chef of China Tang Landmark; and Mixology Party, where mixologists from various countries and regions will perform cocktail demonstrations using different types of spirits as the base. Among them are several bartenders from bars listed in the “Asia’s 50 Best Bars 2025”.

There are several wine awards and competitions during the Wine & Spirits Fair. Cathay Global Wine and Spirits Awards Asia – Award Ceremony takes place today. Hong Kong International Mixology Showdown 2025 – Semi Final of HK region is held today and Final of China GBA region will be held tomorrow. WINE LUXE Hong Kong TOP 10 Wine Pairing Restaurant Awards and 2025 Hong Kong International Spirits Challenge Awards Ceremony by the Hong Kong General Chamber of Wine & Spirits will also be held tomorrow. TASTING TRENDIES Sake Awards TTSA & Spirits Challenge TTSC Awards Ceremony 2025 will be held on the last day of the Wine & Spirits Fair.

Final day opens to ticket-holding public
Regular tickets of the Wine Fiesta, priced at HK$220, are available at the exhibition venue. Advance tickets, priced at HK$128, are available until 6pm on 7 November via CTG Bus, GoByBus, HK Liquor Store, HK01, HKGO, KKDay, KLOOK, lankwaifong.com, Trip.com, Winenow, Wai Shing Wine International CO., Ltd. and Trans-Island Chinalink. Ticket buyers will receive a Lucaris crystal wine glass on a first-come, first-served basis. Visitors can enjoy and purchase wines and spirits from around the world, including some that are not yet available on the market, at various tasting zones around the exhibition halls..

Website: https://www.hktdc.com/event/hkwinefair/en

Photo Download: https://bit.ly/3Lq5R27

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HKTDC Media Room: mediaroom.hktdc.com

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:

Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the Chinese Mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

The Hong Kong International Optical Fair opens today

– Creativity meets technology: with leading silver market, green and smart trends

– At the 33rd Hong Kong International Optical Fair, three product labels – “Smart Ageing Products”, “Green Solutions Suppliers”, and “Smart Eyewear” – are highlighted to facilitate sourcing. The Green Booth Design Competition will recognise exhibitors for their eco-friendly booth concept
– Tomorrow, 6 November, the 23rd Hong Kong International Optometric Symposium will feature experts sharing the latest developments in senior vision care
– The 25th Hong Kong Eyewear Design Competition award ceremony was held today, 5 November. Winning and shortlisted entries are exhibited onsite at BNG Rendezvous, Grand Hall

Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), the 33rd Hong Kong International Optical Fair opened today and will run from 5 to 7 November at the Hong Kong Convention and Exhibition Centre. This morning’s opening ceremony was officiated by Jude Chow, Executive Deputy Chairman of the Federation of Hong Kong Industries.

Jenny Koo, Acting Executive Director, HKTDC, stated in her opening remarks: “Hong Kong has long been one of the world’s leading exporters of optical products. Over the years, the Optical Fair has become a must-attend event for industry professionals from around the world. We are delighted to welcome over 660 exhibitors from 19 countries and regions this year. HKTDC has invited buyers from around the world to visit the fair, including from emerging markets such as Indonesia, Malaysia, the Philippines, Thailand, and Vietnam in ASEAN; Egypt and the UAE in the Middle East; and Brazil and Uruguay in South America; as well as from traditional markets like Germany, Spain, and the United Kingdom, creating substantial business opportunities for exhibitors.”

Diverse pavilions showcase global creativity and technology
Themed “Bright Eyes – New Horizons”, the Optical Fair brings a wealth of innovative products which integrate scientific research, design excellence and sustainability concepts. The fair features ten group pavilions, including the Hong Kong Optical Manufacturers Association (HKOMA), the Chinese Mainland (with delegations from Danyang, Zhejiang and Yingtan), Taiwan, Japan, Korea, and the new ASEAN pavilion, as well as “Visionaries of Style” which showcases creative and trendy designs. Highlighted examples include:

  • Japan Pavilion exhibitor Sasaki Celluloid (Booth: GH-C05) showcases eyewear crafted from rare celluloid material. Featuring a curved shape with coreless celluloid temples, the eyewear is designed for comfort. A timeless design with detailed cutting which combines expert Japanese technique and beauty in one ideal piece.
  • Taiwan Pavilion exhibitor Greatland Enterprise (Booth: 1C-F09) presents sunglasses equipped with NIRTECH® lens technology for cooling. It effectively blocks Near Infrared Radiation (NIR) to reduce eye heat and fatigue, keeping eyes cool and comfortable even in strong sunlight.
  • American brand Blake Kuwahara (Booth: GH-A18) at “Visionaries of Style” showcases intricate craftsmanship like laminated “frame-within-a-frame” construction. Every frame is meticulously handcrafted, highlighting nuanced details and superior craftsmanship.

The signature “Brand Name Gallery” showcases a curated selection of over 200 globally renowned brands spanning designer eyewear, trendy styles, and high-tech products. Notable brands include MINIMA from France, STEPPER from Germany, United Colors of Benetton from Italy, Masunaga since 1905 from Japan, nimome from Korea, Nano Vista from Spain, Collections Marcus Marienfeld from Switzerland, Ted Baker from the United Kingdom, and THRASHER from the USA.

Other exhibition zones are organised by product category, including the “Smart Glasses” zone which displays the ongoing trend of smart technology development, the “Designer Cafe and Innovation Hub” showcasing designer eyewear and innovative technology, as well as “Contact Lenses and Accessories”, “Diagnostic Instruments,” “Eyewear Accessories,” “Frames and Parts,” “Lenses,” “Optometric Instruments, Equipment & Machinery,” “Reading Glasses,” “Shop Fittings and Equipment,” and “Sporting and Professional Eyewear,” showcasing the innovation and diversity of the eyewear industry. For example: 

  • Hong Kong Exhibitor Meisystem Asia Ltd. (Booth: 1B-B14) presents the EasyFit Trend ophthalmic lens edger, specifically designed for optical shops and small labs. This compact lens edger and beveler offers precision and reliability. It features an innovative lens testing system to boost productivity and boasts a modern, streamlined design.
  • Hong Kong Exhibitor Arts Optical Company Limited (Booth: GH-K01) introduces OPTI AI. Utilising VR to capture dynamic visual behavior patterns and powered by AI as its computational core. This breakthrough overcomes the limitations of traditional progressive lens design and fitting, creating bespoke lenses for individuals and redefining the progressive lens fitting paradigm.

Three thematic labels ensure market demands and needs are precisely matched

To facilitate buyer procurement, three special labels were introduced last year: “Smart Ageing Products”, “Green Solutions Suppliers” and “Smart Eyewear”, which were well-received by the industry. These three labels appear again this year to enhance procurement efficiency and highlight exhibitor innovations in the silver economy, sustainability, and smart technology. Selected highlighted products under these labels include:

Smart Ageing Products

  • Chinese Mainland brand MUEDO (Booth: 1D-G05) presents its U10 Dual-Mode Smart Reading Glasses, featuring auto-focusing lenses and hi-fi stereo sound quality. This design addresses a common issue where presbyopic individuals excessively increase volume levels while watching videos or during calls.
  • Japanese exhibitor Sasamata (Booth: GH-C11) presents its ultra-lightweight eye-bow eyewear frame, featuring a stage-controlled flip-up mechanism inspired by scissor-type hinges — perfect for users who constantly put on and take off their reading glasses.

Green Solutions Supplies

  • Founded by a Hong Kong eyewear designer, JLX STUDIO MADE (Booth: GH-C25) focuses on 3D-printed eyewear. The brand blends traditional craftsmanship with digital technology, using eco-friendly 3D-printing to reduce production waste and showcase a sustainable, customised vision for the future of eyewear.

Smart Eyewear

  • Chinese Mainland’s smart eyewear brand LAWAKEN (Booth: 1D-F06) presents its all-in-one AR glasses, LAWK ONE. Equipped with fitness tracking, AR navigation, music and call functionality, it supports first-person perspective 4K ultra HD recording, offering outdoor enthusiasts a hands-free experience and reducing reliance on smartphones.

This year the Green Booth Design Competition encourages exhibitors to incorporate sustainable concepts into their booth designs. Wenzhou Ouhai Glasses Co Ltd (Booth 1B-D18) won the Gold Award, while Micron Eyewear Manufactory Company Limited (Booth 1E-B18) and Jiangsu Xuzhi Optical Glasses Co., Ltd. (Booth 1C-D02) secured the Silver and Bronze Awards respectively. All three winners centered their designs around eco-friendly materials and waste reduction, demonstrating their brands’ commitment to sustainable development.

Expert symposium and design competition foster industry exchange and innovation

A series of events and eyewear parades are held at the fair. Tomorrow (6 November), The 23rd Hong Kong International Optometric Symposium, organised by the HKTDC and co-organised by The Hong Kong Optometric Association and The Hong Kong Polytechnic University, will take place with the theme “Age Well, See Well: Redefining Eye Care for the Golden Age”. This event drives vision care for the ageing community toward new milestones. The opening ceremony will feature an address by Dr. Pang Fei-chau, Commissioner for Primary Healthcare, Health Bureau, and six experts and academics from Hong Kong, Australia, Singapore and the United Kingdom will share insights on topics such as age-related visual challenges, diabetic retinopathy, and optometric care for patients with cognitive impairment, offering more personalised and effective health solutions for the silver market. The symposium is accredited by the Optometrists Board of Hong Kong, and participants attending the full-day conference may be eligible for up to six Continuing Professional Development (CPD) hours.

The HKTDC always encourages the nurturing of new talent to energise the industry. The 25th Hong Kong Eyewear Design Competition, co-organised by HKTDC and the Hong Kong Optical Manufacturers Association, was held under the theme “Blending Tradition and Technology” and encourages designers to fuse craftsmanship aesthetics with innovative technology to create eyewear that is both functional and fashionable. The competition featured an Open Group and a Student Group. The award presentation was held this afternoon. The award-winning and shortlisted designs are displayed at BNG Rendezvous, Grand Hall during the fair. For competition results, please visit: OPT2025_eFairCat_DesignCompetition.indd

The fair will continue to adopt the EXHIBITION+ hybrid model which seamlessly integrates online and offline elements to extend business opportunities. Exhibitors and buyers can connect and arrange meetings through the Click2Match online smart business-matching platform until 14 November. During the physical event, buyers can also use the Scan2Match function on the HKTDC Marketplace App to scan exhibitors’ QR codes to bookmark favourite suppliers, access product details and interactive floor plans, and make product enquiries—enabling engagement with exhibitors before and after the fair to continue their sourcing journey.

Photo download: https://bit.ly/4qH08Vx

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imageWebsites:
The Hong Kong International Optical Fair: https://www.hktdc.com/event/hkopticalfair/en
Event details of the Hong Kong International Optical Fair:
https://www.hktdc.com/event/hkopticalfair/en/intelligence-hub
The 23rd Hong Kong International Optometric Symposium:
https://www.hktdc.com/event/hkopticalfair/en/the-23rd-hong-kong-international-optometric-symposium
The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

Fair Details
Date: 5 – 7 November 2025 (Wednesday to Friday)
Time: (5 to 6 November) 9:30am – 6:30pm
      (7 November) 9:30am – 5:00pm
Venue: Hong Kong Convention and Exhibition Centre
Admission: For trade visitors aged 18 or above only.
Onsite Registration Fee: HK$100 per person (free for e-Badge registration and pre-registered buyers)

Click2Match – Smart Business Matching Platform
Date: 29 October – 14 November

Media enquiries

Serena CheungTel: (852) 2584 4272Email: serena.hm.cheung@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the Chinese Mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

Autumn Lighting Fair, Outdoor and Tech Light Expo, Eco Expo Asia draw some 62,000 buyers

– Global brands launch innovative products Survey reveals AI, smart city development and technological advancement as driving forces in the lighting industry

– Two major lighting fairs and Eco Expo Asia have concluded with success, attracting some 62,000 buyers from 141 countries and regions 
– The spotlight Hall of Connected Lighting featured some 70 top global brands. An AI smart lighting exhibitor at the Autumn Lighting Fair successfully confirmed an onsite order with a Thai buyer worth up to RMB8 million, double the value of their sales at the fair last year
– In an independent on-site survey, 61% of lighting industry respondents expect overall sales to grow in the next one to two years. Respondents foresee that AI (57%), smart city development (40%) and technological advancement (36%) will be key growth drivers in the lighting industry
– Eco Expo Asia helped enterprises expand their international trade networks and seize green business opportunities globally, with notable increases in buyers from Australia, Japan, Korea, Malaysia and the US.     
– A green enterprise from the Chinese Mainland stated that Eco Expo Asia serves as a “go global” platform for mainland green companies, helping them capture business opportunities in the Middle East and SEA. Company representatives expect overseas revenue growth for the full year to exceed 200%.

The 27th Hong Kong International Lighting Fair (Autumn Edition) and the 10th Hong Kong International Outdoor and Tech Light Expo, both organised by the HKTDC, and the 20th Eco Expo Asia, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd and co-organised by the Environment and Ecology Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR), have come to a successful conclusion. The three exhibitions attracted some 62,000 buyers from 141 countries and regions.

Deputy Executive Director of the HKTDC Jenny Koo said: “This year’s Autumn Lighting Fair and Outdoor and Tech Light Expo attracted top global brands, showcasing a wealth of innovative and smart lighting products and solutions. Eco Expo Asia debuted a new pavilion that featured 22 local green start-ups presented by the Environmental Campaign Committee and the ANSO Environmental Technology Industry Alliance, led by the Alliance of National and International Science Organizations for the Belt and Road Regions (ANSO), and 11 mainland enterprises, bringing together diverse green technologies. The three fairs drew some 62,000 buyers. Buyers from outside Hong Kong primarily came from the Chinese Mainland, Taiwan, India, Korea, the US and ASEAN countries, including Malaysia, the Philippines and Thailand. This shows the fairs’ appeal as global hubs for the lighting and environmental industries, leveraging Hong Kong’s strengths as a trading centre and gateway to international markets.”

Survey reflects optimism about lighting industry sales over the next two years
An independent survey of over 730 exhibitors and buyers at the Autumn Lighting Fair and Outdoor and Tech Light Expo revealed that respondents hold an optimistic outlook, with 61% respondents expecting overall sales to grow in the next 12-24 months, and 37% expecting sales to remain unchanged. In terms of target markets, respondents were mainly optimistic about ASEAN countries (71%), India (70%) and the Middle East (70%).

In terms of trends in lighting products, respondents foresee that AI (57%), smart city development (40%) and technological advancement (36%) will be driving factors of industry growth. 74% of respondents believed smart lighting demonstrates good to very good market potential over the next two years. Respondents consider smart lighting to have the greatest development potential in home automation and smart lighting control systems (39%), followed by energy-efficient lighting control solutions (38%) and wireless lighting control systems (29%).

Regarding challenges, respondents identified the top three operational challenges this year as fluctuations of global economy (65%), rising costs due to inflation (42%), and growing protectionist measures, such as export controls, tariffs and sanctions (35%). In light of US tariffs, 54% of respondents reported no or minimal impact on their company’s procurement and sales strategies, while 16% indicated a significant impact.

Lighting fairs bring innovative products, global brands unveil new offerings and immersive experiences
Under the theme ‘Illuminated Designs for a Smarter Future’, the twin lighting fairs showcased innovative products and smart lighting solutions from top global brands. The Hall of Connected Lighting returned as the Autumn Lighting Fair’s focal point, featuring some 70 leading brands, demonstrating smart lighting and IoT applications. Dutch company Signify unveiled its latest product in Asia– VitaUp Vitamin D3 Modules by Philips, offering a safe and controlled source of low-intensity UVB exposure to support healthy vitamin D levels. Raimond Dumoulin, LED Architect at Signify, stated that the company has connected with over 100 potential buyers from the United States, Egypt, Korea, Japan, India, the Netherlands, Finland, Norway, and the Chinese Mainland. Based on the strong interest shown by these potential buyers in the newly launched products and other offerings, the company expects the fair to generate orders worth between EUR1 to 2 million.

Specialising in smart lighting controls, Casambi Technologies Oy from Finland – created various scenes at the fair – such as a café setting, presentation mode and shows – providing buyers with a fully immersive experience, while showcasing seamless mode transitions and the smart, intuitive operation. Tommy Hoo, APAC Strategy and Marketing Leader, said: “This is our first time attending the Hong Kong International Lighting Fair (Autumn Edition), marking our debut at an exhibition in the Asia-Pacific region. APAC is an emerging market for us, and the fair has been highly effective in supporting our expansion plans. During the first half-day, we spoke with over 100 potential clients and participated in about 10 business matching meetings. We also pre-arranged additional meetings using the Scan2Match service to connect with potential clients from Singapore, Australia, India, Canada, Denmark, and more.”

Additionally, lighting systems integrated with AI have also attracted attention from buyers. Bweetech Electronics Technology (Shanghai) Co., Ltd. is an innovative enterprise specialising in personal wireless smart lighting. Users simply express their intent and the system’s AI technology can automatically interpret and generate the ideal lighting effects tailored to the scene. Bweetech’s Marketing Manager, Green Geng, expressed that the company has attracted some 50 potential buyers from the United States, Korea, Japan and Southeast Asia within the first two days of the exhibition. The company also successfully confirmed an onsite order worth RBM8 million with a Thai buyer, doubling the value of their sales at the fair last year.

The concurrent Hong Kong International Outdoor and Tech Light Expo brought a diverse range of outdoor commercial and industrial lighting solutions, supporting the development of smart cities. The returning Smart Pole and Solution Zone featured Chinese Mainland exhibitor Ningbo Freelux Lighting Appliance Co., Ltd. who joined the expo to look for buyers from new markets. The company’s CEO Allen Mao said: “We have met with new buyers from different parts of the world, including Africa, Europe, the Middle East, South America and Southeast Asia. Two to three new buyers from Argentina and Poland have expressed their intention to purchase our streetlights. We expect that total orders generated by this expo will be around US$2-3 million.”

Trient Trading from the United Arab Emirates has been visiting the twin lighting fairs for five consecutive years. The company’s Sales and Product Specialist Hasan Khan said: “I am handling two large-scale projects: a new office building for a large logistics group and a hotel apartment project. I plan to purchase outdoor lighting, architectural lighting and decorative lighting for the construction of the new office building and facade lighting for the hotel apartment project, with a total order value of US$1.6 million.”

Eco Expo Asia welcomed its 20th edition fully committing to net zero goals
Under the theme ‘Green Innovations for Carbon Neutrality’, Eco Expo Asia showcased the latest achievements in Circular Economy and Waste Management, Green & Smart Mobility and ESG-related Services, providing invaluable networking opportunities for the green industry. As a leading business platform for ESG and sustainable development solutions, Eco Expo Asia continued to receive support from governments, industry associations and enterprises worldwide. In collaboration with the Environment and Ecology Bureau, the expo extended invitations to government service providers from the Chinese Mainland, as well as from ASEAN and Belt and Road countries, to visit and source green technologies and products.

A green enterprise from Chinese Mainland believed that Eco Expo Asia is a platform for mainland green companies to go global and capture business opportunities in the Middle East and SEA. Infore Enviro‘s Executive Vice President Fu Qu said: “In the fair, we successively engaged with over 35 government representatives from different places, including, Hong Kong, the UAE, Kazakhstan, Vietnam, Thailand, Malaysia and the Philippines etc. The representative of the UAE Ministry of Climate Change and Environment expressed interest in our waste collection and transportation vehicle, and our road sweeping cleaning vehicle. We will visit the UAE to continue the discussing of this potential business opportunity. Through this exhibition, we expect the annual overseas revenue growth rate to exceed 200%”

One local startup said it showcased green innovation achievements through the expo. Jay Hsu, Senior Manager, GreenTech of Hong Kong Science and Technology Parks Corporation, shared: “The expo attracted Hong Kong investors and property management companies to visit, buyers from the Belt and Road countries and Southeast Asia such as Malaysia, Vietnam, and Singapore are also interested in our solutions. We have generated numerous leads, with six out of 10 exhibiting companies identifying potential buyers, and expect orders to reach approximately HK$15 million.”

A local exhibitor Dunwell Engineering Company Limited has participated for 20 years. The company’s Sustainability Officer, Benson Leung, stated: “In the first two days of the expo, we have already connected with potential buyers from Malaysia, Thailand, Japan, Korea, Saudi Arabia and EU countries. They showed particular interest in a food waste processing system targeting hotels and residential estates, and lithium battery fire extinguishers. Additionally, we secured approximately 10 business matches with ASEAN buyers via the Click2Match platform, with meetings scheduled at the fair. This participation is projected to contribute around 20% of the company’s annual revenue.”

The expo attracted numerous overseas buyers actively sourcing products. A buyer from Hungary, Endre Bali, Business Development Director of Oxyma Systems Kft, shared: “I serve as a business consultant to a hydrogen association in Hungary. At the fair, I connected with an exhibitor from the Chinese Mainland and see a strong potential for establishing a hydrogen storage and production partnership, valued at US$3–5 million.”

Igniting cross-industry business opportunities through three fairs
Organised by the HKTDC, the Hong Kong International Lighting Fair (Autumn Edition) and the Hong Kong International Outdoor and Tech Light Expo formed a world-renowned lighting marketplace, attracting some 3,000 exhibitors collectively, and some 41,000 buyers and more than 10,000 buyers, respectively. Eco Expo Asia, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd., and co-organised by the Environment and Ecology Bureau of the Government of the HKSAR, drew some 340 exhibitors and over 11,000 buyers.

Under the EXHIBITION+ hybrid mode, exhibitors and buyers can engage in online business negotiations and matching for the three fairs through the Click2Match smart business matching platform until 7 November.

Fair Websites
Hong Kong International Lighting Fair (Autumn Edition): hklightingfairae.hktdc.com
Hong Kong International Outdoor and Tech Light Expo: hkotlexpo.hktdc.com
Eco Expo Asia: www.ecoexpoasia.com

Exhibitor and Buyer Quotes

Hong Kong International Lighting Fair (Autumn Edition): 
https://www.hktdc.com/event/hklightingfairae/en/success-stories
Hong Kong International Outdoor and Tech Light Expo: 
https://www.hktdc.com/event/hkotlexpo/en/success-stories
Eco Expo Asia: 
https://www.hktdc.com/event/ecoexpoasia/en/success-stories

Photo download: https://bit.ly/3Lf8DXQ

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Media enquiries
Please contact the HKTDC’s Communications and Public Affairs Department:

Stanley SoTel: (852) 2584 4049Email: stanley.hp.so@hktdc.org
Clayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.org

The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

About Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with its own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60%) and the State of Hesse (40%). For more information, please visit our website at: www.messefrankfurt.com

Hong Kong delegation concludes mission in Riyadh

– Participation in FII Summit and business engagements to strengthen Hong Kong-Saudi economic cooperation

A business delegation jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC) and led by Financial Secretary Paul Chan visited Riyadh, the capital of Saudi Arabia, from 27 to 31 October.

The delegation attended the Future Investment Initiative (FII) Summit and met with senior government officials and business leaders to promote collaboration between Hong Kong and Saudi Arabia in areas, such as innovation and technology (I&T), smart city, AI, fintech and biotechnology, supporting the goals of Saudi Arabia’s Vision 2030.

The visit successfully fostered exchange between Hong Kong and Chinese Mainland companies based in Hong Kong and their Saudi counterparts, deepened their understanding of the Middle East market and promoted Hong Kong’s unique role as a superconnector and super value-adder in global trade.

Saudi Arabia is the largest economy in the Middle East, with a GDP of US$ 1.084 trillion in 2024. As of 2024, it is Hong Kong’s fourth-largest trading partner and third-largest export market in the region. Despite its vast oil reserves, Saudi Arabia’s Vision 2030 aims to reduce reliance on oil and transform the country into a private sector-led, open economy. The plan seeks to enhance national competitiveness and attract foreign investment, particularly in infrastructure, tourism and green energy.

Saudi Arabia’s economic transformation presents new opportunities for Hong Kong and mainland enterprises. The composition of the delegation reflects the strong interest of both business communities in the Saudi market and highlights Hong Kong’s role as a key platform connecting international and mainland enterprises. The delegation comprised around 40 representatives from sectors, including I&T, smart cities, AI, fintech and biotechnology.

On 28 October, the delegation attended the FII Summit opening ceremony and a key thematic discussion session, at which Financial Secretary Paul Chan shared Hong Kong’s experience in promoting various public-private partnership models. He noted that the HKSAR Government is expediting the development of the Northern Metropolis as a new engine for economic diversification, a key base for I&T industries and a source of quality employment opportunities.”

In addition to attending the FII Summit, the delegation held meetings with local chambers and institutions, including Saudi Awwal Bank, Saudi National Bank, Riyadh Chamber of Commerce and Industry and Saudi Chinese Business Council. They also visited major development projects, including Diriyah Gate Development Authority, Red Sea Global, the New Murabba smart city and The Garage technology park. These engagements facilitated exchange in investment, cross-border finance, market expansion, academic collaboration and professional services.

A highlight of the visit was the Hong Kong–Saudi Arabia Business Dinner, which provided a valuable platform for in-depth discussions between Saudi enterprises and the delegation. The event fostered diverse collaboration opportunities and led to the signing of multiple memoranda of understanding (MoU) and cooperation agreements, covering areas, such as smart mobility, green energy, AI, robotics and digital transformation, laying a solid foundation for future partnerships.

Anna Cheung, Assistant Executive Director of the HKTDC, said: “The HKTDC is honoured to co-organise this mission with the HKSAR Government. Led by the Financial Secretary, this visit to Riyadh has helped Hong Kong and mainland enterprises based in the city explore new business opportunities and further strengthen Hong Kong-Saudi economic ties.”

She added that the HKTDC will continue to promote bilateral cooperation through exhibitions, forums, overseas missions and business matching activities, and looks forward to seeing more Saudi enterprises leverage Hong Kong as a gateway to the Chinese Mainland and the wider Asian market.

Multiple MoUs and cooperation agreements were signed at the Hong Kong-Saudi Arabia Business Dinner on 30 October:

  • Hong Kong Trade Development Council and Digital Cooperation Organization
  • Beijing Yunji Technology Co., Ltd and Young Life Travel and Tourism Co., Limited
  • I2Cool Company Limited and Madar Building Materials Company Limited
  • Maphive Technology Limited and Arabian Business Machines Company, a subsidiary of Olayan Saudi Holding Company
  • Shenzhen RabbitPre Intelligence Technology Co., Ltd and HIBOBI Technology Limited

Photo Download: https://bit.ly/4opjihu

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Media enquiries
HKTDC’s Communication & Public Affairs Department:

Jane CheungTel: (852) 2584 4137Email: jane.mh.cheung@hktdc.org
Sam HoTel: (852) 2584 4569Email: sam.sy.ho@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

The 20th Eco Expo Asia opens today

– Focusing on three green tech areas that lead to a zero-carbon future supporting the Policy Address

  • The 20th edition of Eco Expo Asia opens today for four days at AsiaWorld-Expo, gathering some 340 exhibitors from 13 countries and regions
  • The Expo features diverse activities and product technologies in response to the Policy Address, covering three key areas – Circular Economy and Waste Management, Green & Smart Mobility and ESG-related Service
  • The ‘Experience Sharing Forum on Promoting Environmental Business in Overseas Markets’ will be held tomorrow. Government officials and representatives of quasi-governmental organisations from Belt and Road countries will share strategies for local market development, to help green companies expand their international networks

The 20th Eco Expo Asia, jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd and co-organised by the Environment and Ecology Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR), opened at AsiaWorld-Expo today and runs until 31 October. Some 340 exhibitors from 13 countries and regions are showcasing innovative green technologies and products, as well as ESG and sustainable solutions. The last day of the Expo, 31 October, will open to the public for free, to encourage sustainable living practices.

Yu Huiwen, Vice Minister of the Ministry of Ecology and Environment of the People’s Republic of China; Ding Zhijun, Deputy Director of the Department of Energy Conservation and Comprehensive Utilization, Ministry of Industry and Information Technology of the People’s Republic of China; Tse Chin-wan, Secretary for Environment and Ecology of the Hong Kong SAR Government; HKTDC Executive Director Sophia Chong; and Richard Li, Executive Director of Messe Frankfurt (HK) Ltd, attended Eco Expo’s opening ceremony today.

HKTDC Executive Director Sophia Chong said: “This year, we celebrate a significant milestone of the Expo – its 20th edition. This not only marks our commitment to sustainability but also underscores our ongoing mission to develop the ecosystem for driving innovation and collaboration to support the green agenda. Under the theme ‘Green Innovations for Carbon Neutrality’, Eco Expo Asia provides invaluable opportunities for the green industry. This year, once again, we are bringing together leading players from the eco sector to pave the way for a more sustainable future, in alignment with the Hong Kong SAR Government’s net zero goals.”

Speaking at the opening ceremony, the Secretary for Environment and Ecology, Tse Chin-wan, said, “In the global journey towards sustainability, Hong Kong serves as a ‘super connector’. With our unique position as an international city within the Guangdong-Hong Kong Macao Greater Bay Area and a bridge between Chinese Mainland and the world, Hong Kong brings together talent, technology, and capital to foster collaboration and scale up green innovation.

Global exhibitors gather to showcase innovative environmental technologies
This year’s Expo brings together 17 pavilions. For the first time, the Environmental Campaign Committee is hosting a pavilion, presenting 22 local green start-ups, alongside a joint government pavilion featuring 11 bureaux and departments, including the Environment and Ecology Bureau. Chinese Mainland delegations from Guangdong, including Guangzhou and Shenzhen, Guangxi, Hunan, Inner Mongolia and Shanghai are also joining the Expo. The ANSO Environmental Technology Industry Alliance, led by the Alliance of National and International Science Organizations for the Belt and Road Regions (ANSO), is making its debut, together with 11 mainland enterprises, showcasing technologies related to water resources and the atmospheric environment, and laying the foundation for future expansion overseas. New overseas pavilions include Italy and South Korea, while Canada, the Netherlands and Norway are returning this year.

The Expo is also actively building a platform to support Hong Kong and mainland enterprises to go global and explore new opportunities in green trade, attracting buyers from Japan, Thailand, Indonesia, Malaysia, Singapore, Vietnam, Hungary and Poland to visit and source at the event. For tomorrow’s ‘Experience Sharing Forum on Promoting Environmental Business in Overseas Markets’, the Hong Kong SAR Government has invited government officials and representatives from quasi-governmental organisations from Belt and Road countries to share strategies to develop local markets. In collaboration with the Environment and Ecology Bureau, the Expo extends invitations to government service providers from the Chinese Mainland, as well as from ASEAN and Belt and Road countries, to visit and source green technologies and products.

Three major green and smart areas supporting the Policy Address
Environmental protection has become a key policy focus in recent years. The Chinese Government recently released guidelines on advancing low-carbon transition and strengthening the development of China’s carbon trading market. This year’s Policy Address highlighted new directions in green policy in Hong Kong, including fostering green and low-carbon living environments, and expediting the application of green technologies. In line with industry development, the Expo brings together a diverse range of green tech, showcasing the latest achievements in Circular Economy and Waste Management, Green & Smart Mobility and ESG-related Services.

In Circular Economy and Waste Management, Green AI Technology Limited (Booth No. 3-D38) displays its AI-powered smart sorting bin with real-time waste identification, demonstrating good recycling methods through interactive learning. Dynagreen Environmental Protection Group Co., Ltd (Booth No. 3-E30) showcases its comprehensive waste treatment project, contributing to sustainable urban development.

In Green & Smart Mobility, SANY Turbo Fly Machine Limited (Booth No. 6-C26) from Hong Kong and Macao, a subsidiary of SANY Group, a leading equipment manufacturing company in the Chinese Mainland, brings its SANY Mobile Charging Power Station, which can charge two electric trucks simultaneously. CIMC Enric Investment Holding (Shenzhen) Co., Ltd. (Booth No. 3-F14), a leading manufacturer of advanced clean energy equipment, showcases innovative hydrogen and green methanol technology solutions for transportation and storage.

The Expo also showcases ESG-related services. Llewellyn and Partners Company Limited (Booth No. 6-D14) displays AutoTwin, a patented AI-powered integrated management platform for the construction industry, which helps reduce building operating costs, time and carbon emissions.  XSIM AI Canada Inc.,(Booth No. 6-C23), a Canadian technology company, empowers wastewater and industrial facilities with its AI-driven system to reduce downtime and lower operational costs, while cutting carbon emissions by up to 30% .

Research institutions and start-ups also play a significant role in the Expo. In addition to the return of The Chinese University of Hong Kong (Booth No. 3-G24), Lingnan University (Booth No. 6-A25) and the Hong Kong Polytechnic University Jinjiang Technology and Innovation Research Institute (Booth No. 6-A23) are joining for the first time this year. The Hong Kong Science and Technology Parks Corporation (Booth No. 3-F20) presents start-up afterNATURE (Booth No. 3-F20), which is showcasing its Deep Hexagonal Basin product. This innovation creates habitats for marine life on its surface, helping to preserve coastal biodiversity. Another start-up, Formwork IO (Booth No. 3-F20), exhibits AtmosBrick and is globally debuting AtmosTile at the Expo. These ‘carbon-negative’ building materials are designed to help reduce carbon emissions.

Eco Asia Conference brings together industry leaders, focusing on construction and transportation sectors

Eco Expo’s highlight event, Eco Asia Conference, began today with the Government Session. Ding Zhijun, Deputy Director of the Department of Energy Conservation and Comprehensive Utilization, Ministry of Industry and Information Technology of the People’s Republic of China, shared the country’s latest environmental policies and trends. Officials from Myanmar, Sri Lanka, the Philippines and other Belt and Road countries also elaborated on their latest green policies and projects. Another session, ‘Revolutionising with Circular Economy: From Waste to Innovative Solutions’, featured experts led by the Business Environment Council, who explored the application of circular economy concepts in business operations. The Hong Kong Circular Built Environment Guidebook is also making its debut at the Conference, providing the latest green guidelines for the construction industry.

On the third day of the Expo, on 30 October, the Conference will have two main themes: ‘Building a Sustainable Future: Gearing Towards a Net-Zero Built Environment’ and ‘Green & Smart Mobility – Envisioning the Future of Transportation’. Industry leaders and experts, including Pak-cheung Chan, Deputy Director, Electrical and Mechanical Services Department, Hong Kong SAR Government, and Dr Rick Mo, Head of the Centre of Advanced Power and Autonomous Systems (APAS), Hong Kong Productivity Council, will share insights and discuss how the construction and transportation industries can build sustainable cities through effective collaboration.

Other exciting activities include the FHKI Q-Mark Low Carbon Restaurant Award 2025 on 28 October, the first day of the Expo. The 6th Hydrogen Economy Forum will be held on the second day of the Expo, on 29 October. Diane Wong, JP, Under Secretary for Environment and Ecology, Hong Kong SAR Government will deliver the keynote address, while Dr Wang Ziyuan, Vice President, China Hydrogen Development and Innovation Alliance for Urban Gas will share insights on the opportunities and challenges of hydrogen energy in the Guangdong-Hong Kong-Macao Greater Bay Area. The Expo also features various seminars, including ‘Startup Edge’, which promotes the development of green start-ups, featuring presentations by start-up representatives from various environmental fields.

On 31 October, Eco Expo will open to the public free of charge, to encourage public participation in environmental initiatives through a series of talks, workshops and activities. These include a seminar on the recent hot topic of extreme weather by Man Yee Chan, Chief Experimental Officer, Hong Kong Observatory, and a presentation by Ocean Park on Mission R, an initiative to protect endangered wildlife and their habitats. The public can also participate in various environmental workshops, and purchase eco-friendly products from the Green Mart.

Other concurrent events
The Hong Kong International Outdoor and Tech Light Expo takes place from 28 to 31 October at AsiaWorld-Expo, showcasing outdoor and professional technical lighting solutions for commercial and industrial use; while the Hong Kong International Lighting Fair (Autumn Edition) opened yesterday and will run until 30 October at the Hong Kong Convention and Exhibition Centre. Free shuttle bus services are offered between these venues and other locations in the city throughout the fair period. Please refer to the following page for details:
https://www.hktdc.com/event/ecoexpoasia/en/travel-to-fairground-awe

Photo download: https://bit.ly/48MjH8F

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Website
Eco Expo Asia: www.ecoexpoasia.com

Media enquiries
Please contact the HKTDC’s Communications and Public Affairs Department:

Stanley SoTel: (852) 2584 4049Email: stanley.hp.so@hktdc.org
Clayton Lauw    Tel: (852) 2584 4472  Email: clayton.y.lauw@hktdc.org

The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

About Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with its own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60%) and the State of Hesse (40%). For more information, please visit our website at: www.messefrankfurt.com

Think Business, Think Hong Kong in Milan in November

– Unveiling Hong Kong, Chinese Mainland and Asian business opportunities

The Hong Kong Trade Development Council (HKTDC) will hold its 13th Think Business, Think Hong Kong (TBTHK) mega promotion campaign at Palazzo Mezzanotte in Milan on 27 November. This also marks the event’s return to Italy since 2014.

Amid the rapidly evolving global landscape and driven by new growth markets – such as the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and Association of Southeast Asian Nations (ASEAN) – as well as opportunities from the Northern Metropolis initiative in Hong Kong, the event offers Italian businesses an opportunity to explore new markets, build partnerships and foster collaboration across Asia.

After successful Paris and Jakarta editions, TBTHK Milan will bring together some 80 representatives from Hong Kong, including government officials, top business leaders, innovators, investors and start-up entrepreneurs, for a day of dialogue, networking and partnership-building with Italian companies keen to expand into Asia.

At the event, Prof Frederick Ma, HKTDC Chairman, representatives from the Hong Kong SAR Government and Italian government will deliver remarks. High-profile speakers from various industries will share their insights at the Plenary Session, including Hans Michael Jebsen, Chairman of The Hong Kong-Europe Business Council and Jebsen Group; Bernard Chan, Chairman of West Kowloon Cultural District Authority; Bonnie Chan, CEO of Hong Kong Exchanges and Clearing Limited; Claudio de Bedin, Partner of Justin Chow & de Bedin Solicitors LLP; and Alex Zhavoronkov, Founder and CEO of Insilico Medicine.

The programme also includes four thematic sessions, each focusing on a strategic area that reflects shared priorities between Hong Kong and Italy and offers in-depth insights into practical collaboration opportunities:

Finance and Trade: Highlighting global economic trends, Hong Kong’s role as a trade hub, its advanced digital trade initiatives, success stories using new technologies and plans to build trade corridors linking Italy, Hong Kong, and the Chinese MainlandInnovation and Technology: Exploring AI developments, greentech, industrial digitalisation and smart city solutions, featuring case studies and testimonials that showcase promising sectors for Italian businesses seeking to expand in AsiaSupply Chain Service: Highlighting the strategic role of corporate treasury centres in strengthening supply chain functions to support Italian business growth and partnerships within Asia’s dynamic market environmentCreative and Design: Focusing on promoting collaboration between Hong Kong and Italian design, lifestyle and manufacturing excellence across Asian markets as well as fashion, art and luxury – areas in which Italian creativity and Asia’s cultural vibrancy intertwine

Strong Italy-Hong Kong ties
Italy is an important trading and investment partner of Hong Kong. In 2024, trade between Italy and Hong Kong amounted to US$8.3 billion. This positions Italy as Hong Kong’s fourth-largest trading partner, export market and third-largest import market in the EU.

Italy was also the third-largest EU investor in Hong Kong at the end of 2023, while Hong Kong was the third most popular destination for Italian investment in Asia. Hong Kong investors also made substantial investments in Italy, with the city being the third-largest Asian investor in the country. As of 2024, there were 200 Italian companies operating in Hong Kong.

The most dynamic sectors include fashion and luxury goods, electronics, food and beverage as well as high-value professional services industries, for which Italian excellence is globally recognised.

The Asian metropolis offers a unique global ecosystem, combining competitive taxation, a robust legal framework based on the common law, strong IP protection and privileged access to the Chinese Mainland and emerging Asia-Pacific markets.

This combination makes Hong Kong an ideal platform for Italian companies eager to expand internationally, diversify and strengthen their presence in one of the world’s most vibrant regions.

A media briefing about TBTHK was held in Milan on 16 October, during which Chris Lo, HKTDC Regional Director for Europe, said: “Hong Kong continues to stand out as a dynamic, international and forward-looking ecosystem. With legal certainty, tax efficiency and direct access to the Chinese Mainland market, the city serves as an ideal bridge for Italian companies seeking to operate in Asia. At the same time, the city represents a major opportunity for Asian companies looking to Europe – and particularly to Italy – as a prime destination for investment, innovation and industrial partnerships.”

Gianluca Mirante, HKTDC Director for Italy, added: “Think Business, Think Hong Kong is much more than an event. The campaign accelerates strategic connections between two complementary economies. Italian companies will find in Hong Kong a reliable partner for innovation, growth and international expansion. The initiative serves as a meeting point for institutions, businesses and investors, fostering collaboration and best practices in key areas, such as innovation, finance and sustainable development. It is a concrete opportunity to strengthen ties and open new avenues of cooperation between Italy and Hong Kong.”

For more information, please visit TBTHK, Milan’s official website:
https://thinkbusinessthinkhk.com/2025-milan/symposium/en/index.html

Register for the event on 27 November:
https://milan.hktdc.com/index.php

Photo download: https://bit.ly/3JniDh9   

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Media enquiries
HKTDC’s Communication & Public Affairs Department:

Jane CheungTel: +852 2584 4137Email: jane.mh.cheung@hktdc.org

Weber Shandwick

Nadia LauriaTel: +39 3356962981Email: hkmedia@webershandwickitalia.it
Marco PedrazziniTel: +39 3470369222Email: hkmedia@webershandwickitalia.it
Ines BaraldiTel: +39 3428650498Email: hkmedia@webershandwickitalia.it

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

Research findings confirm Hong Kong’s continued ‘superconnector’ role in global and regional supply chain transformation

– Findings of a supply chain study commissioned by the HKTDC point out that even amid tense US-China relations, many US companies remain deeply engaged in the Chinese market, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area due to its unique and highly concentrated supplier network that is difficult to replace

– Mainland enterprises are actively diversifying their supply chains and using Hong Kong as a supply chain management centre, with the city playing a key role in regional supply chain transformation

– Hong Kong is a “superconnector” that serves as a crucial gateway for mainland enterprises to expand overseas and for global companies to access the Chinese Mainland market and regional supply chains

Hong Kong’s status as the preeminent supply chain “superconnector” has been reaffirmed by a major new US-Hong Kong research initiative. This was one of the key findings of “Strategically Leveraging Supply Chains to Access the Asian Market”, a major new research initiative commissioned by the Hong Kong Trade Development Council (HKTDC) and conducted by the Bay Area Council Economic Institute of the United States.

At the heart of the study is a timely analysis of the ways in which the shift in US trade policy has triggered the accelerated reconfiguration of global supply chains, creating a raft of new challenges and opportunities along the way.

While full details of the analysis will be published in December, preliminary findings introduced in the run-up to the 15th Asian Logistics, Maritime and Aviation Conference (ALMAC) indicate heightened geopolitical tensions, evolving trade policies, environmental pressures and technological advancements as becoming the collective catalyst for a supply chain revolution that is impacting every aspect of the global economy. In the wake of this mass recalibration, companies are reassessing their operations and looking to manage hitherto unencountered risks, ensuring that resilience is now prioritised alongside cost management and consistent competitiveness. This will inevitably impact the primacy of Asia’s role within this transformed landscape.

The US research team was headed by Sean Randolph, Senior Director of the Bay Area Council Economic Institute, an acknowledged authority on economic and policy issues. Detailing the transformation underway, Mr Randolph said that the adoption of strategies such as reshoring, nearshoring and developing redundant supply routes by many global businesses is accelerating the regionalisation of supply chains. This shift, he said, has been partly driven by the regional trade agreements in place, but also by the need for greater supply chain security and a desire for proximity.

Expanding on this, Mr Randolph said: “Companies are diversifying their manufacturing bases, while relocating certain activities from China to other countries in Southeast Asia, India and Mexico – adopting the so-called ‘China+1’ strategy in order to ensure resilience and reduce risk exposure.

“At the same time, despite the ongoing bilateral friction, it is notable that many US companies remain deeply engaged with China. This is largely on account of the country’s unique concentration of suppliers – especially in the case of such regions as the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) – which cannot be easily replaced or replicated elsewhere. Indeed, a number of recent surveys and announcements – including major Chinese Mainland investment commitments by businesses of the stature of Nvidia and Apple – have clearly demonstrated that, for many US businesses, China remains a key locale, with their engagement at least partly due to the indispensability of the broader regional supply chains.”

Hong Kong can benefit as mainland enterprises look to diversify supply chains
Noting that the new tariffs and President Trump’s changed trade priorities have given some countries comparative advantages when exporting to the US, HKTDC Director of Research Irina Fan said: “In a development likely to bolster China’s stature as a production base, following early November’s US-China trade agreement, Chinese imports to the United States will be subject to a 20% tariff rate (10% reciprocal tariff + 10% fentanyl related) for the period 10 November 2025 to 10 November 2026. This comparatively low tariff level puts China-based suppliers on a par with many of their Southeast Asia counterparts, while providing them with a significant competitive advantage over countries with a higher tariff rate.”

Maintaining that this does not suggest that Chinese Mainland businesses are complacent about their status, Ms Fan added: “Currently, many mainland enterprises are proactively taking steps to diversify and strengthen their supply chains, with a significant number of them leveraging Hong Kong as their supply chain management centre. Overall, Hong Kong is clearly set to play an increasingly important role in the ongoing supply chain transformation process, a change that is being driven by the region’s deeper economic integration and the new generation of supply chain networks.”

The report cited the electric vehicle (EV) sector as one example where Hong Kong is already playing a pivotal role in the regional supply chain transformation process. As mainland-based automotive manufacturers, as well as their global counterparts, prioritise the expansion of EV and battery production in Southeast Asia, Hong Kong has more than proved its worth as a crucial investment and financial hub, acting as an effective conduit for significant capital to be channelled into countries such as Indonesia, Thailand and Malaysia. More generally, recent investment data also clearly indicated that Chinese Mainland companies are increasingly utilising Hong Kong as the support platform for many of their regional projects.

This outcome is likely to be bolstered by Hong Kong’s wide-ranging financial and professional services sectors, as well as the city’s agility in adapting to technological transformation and the evolving regulatory landscape – attributes that collectively position it as an indispensable nexus for international businesses.

Summing up the report’s assessment of Hong Kong, Ms Fan said: “Essentially, this new research highlights Hong Kong’s vital roles as both a superconnector and a super-value-adder, while confirming the city’s status as the key enabler for any mainland enterprise looking to expand overseas, and simultaneously serving as a gateway for any global company looking to access the revitalised regional supply chains and the China market. This ubiquity is reflected within Hong Kong itself, with the city now home to an ever-higher number of overseas businesses, including 1,390 US companies, as of June 2024.”

Flagship logistics event set to address regional supply chain developments
The rise of regional supply chains and the implications for global trade will be among the many key issues addressed at the upcoming ALMAC, which will be held at the Hong Kong Convention and Exhibition Centre on 17 and 18 November. Organised by the Hong Kong SAR Government and the HKTDC, the event will bring together some 80 distinguished speakers and is expected to attract 2,300 participants from more than 40 countries and regions. In line with the policies outlined in the Fourth Plenary Session of the 20th Communist Party of China Central Committee and the 2025 Policy Address, the event will focus on many of the recent moves to further enhance Hong Kong’s status as an international shipping centre and global logistics hub.

As the annual flagship event for the logistics, maritime and aviation sectors, ALMAC 2025 is running under the theme “Collaboration and Growth in the New Trade Landscape”, reflecting the event’s commitment to exploring trends and opportunities in the fields of logistics, shipping and air freight. Ultimately, the aims of the event are to foster the high-quality development of logistics and supply chain management, deepen international engagement, and facilitate practical cooperation throughout the logistics industry.

Report and photo download: https://bit.ly/49Q8aFI

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Introduction to Sean Randolph, Senior Director, Bay Area Council Economic Institute

Sean Randolph served as President and Chief Executive of the Bay Area Council Economic Institute from 1998 to 2015. The Economic Institute is a business-supported public policy research and strategy organisation that focuses on the economy of the San Francisco/Silicon Valley Bay Area and California. He previously served as Director of International Trade for the State of California, and, before that, as International Director General of the Pacific Basin Economic Council (PBEC), a 1,000-member Asia-Pacific business organisation. His professional career includes service in the US Government on Congressional staffs, the White House staff, and in senior positions at the Departments of State and Energy, including as Deputy/Ambassador-at-Large for Pacific Basin Affairs and Deputy Assistant Secretary of Energy for International Affairs. Based in San Francisco, he writes for regional, US and global media and frequently speaks to Bay Area and international audiences on technology, innovation and global economic issues.

HKTDC Research Website: https://research.hktdc.com/en

Media enquiries

Yuan Tung Financial Relations

Louise SongTel: (852) 3428 5690Email: lsong@yuantung.com.hk
Tiffany LeungTel: (852) 3428 2361Email: tleung@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:

Johnny Tsui Tel: (852) 2584 4395Email: johnny.cy.tsui@hktdc.org
Clayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

OTS Holdings Celebrates the Grand Opening of its New Manufacturing Facility, Ellaziq (Malaysia) Sdn. Bhd., in Johor, Malaysia; Marks Major Expansion in its Halal Production Capacity

OTS Holdings Limited (“OTS Holdings” or the “Company”, and together with its subsidiaries, the “Group”), a brand builder and food manufacturing group, is pleased to announce the grand opening of its new advanced food manufacturing facility located at Lot 1734, Jalan Kampung Pisang, Bukit Keremoiyang, 86200 Simpang Renggam, Johor Darul Takzim, Malaysia. The facility will operate under a wholly-owned subsidiary Ellaziq (Malaysia) Sdn. Bhd.

The event on 28 October 2025 was graced by Yang Berhormat Tuan Lee Ting Han, Chairman of the Johor State Investment, Trade, Consumer Affairs and Human Resources Committee, along with representatives from the Malaysian Investment Development Authority (MIDA), Enterprise Singapore, the Singapore Business Federation, the Johor State Islamic Religious Department, as well as representatives from banking institutions, partners, and business associates.

From left to right: 1. Mr. Mohamad Reduan Mohd Zabri, Director, MIDA Johor; 2. Ms. Wan Hariati Wan Salleh, Senior Deputy Director, Food Technology & Resources Based Industries Division, MIDA; 3. Yang Berhormat Tuan Lee Ting Han, Chairman of Johor State Investment, Trade, Consumer Affairs and Human Resources Committee; 4. Mr. Ong Bee Chip, Managing Director, OTS Holdings Limited; 5. Mdm. Ong Chew Yong, Executive Director, OTS Holdings Limited; and 6. Dr. Yu Lai Boon, Non-Executive Chairman and Independent Director, OTS Holdings Limited

With a total investment of approximately RM40 million, the new Johor manufacturing facility is halal certified and equipped with new advanced F&B machinery and automation, boosting the Group’s monthly halal production capacity by up to 200 tonnes — more than three times of its Singapore’s halal production output.

Backed by advanced production capabilities and in-house R&D expertise, the Group has undertaken extensive renovation and upgrading works, since acquiring the property for RM14.3 million in November 2023, to ensure the new facility aligns with the Group’s stringent food manufacturing standards, quality controls and operational requirements.

With a land size of 178,863 square feet, the Johor manufacturing facility has a built-up area of 65,000 square feet that includes office space, production and maintenance facility with boilerhouse and workshop.

Dedicated exclusively to halal production, the Johor manufacturing facility has successfully obtained its halal certification in August 2025.

Notably, the Johor manufacturing facility is equipped with new advanced F&B machinery and automation, which will enable the Group to maintain stringent quality standards while operating with a lean workforce.

In comparison to the Singapore facility, which produces 60 tonnes of halal products monthly within 17,000 square feet, the Johor plant will boast a capacity of up to 200 tonnes per month — more than three times of Singapore’s production output.

Commenting on the grand opening of its new Johor manufacturing facility, Managing Director of OTS Holdings, Mr. Ong Bee Chip said: “Our new Johor facility reflects our commitment to meeting the evolving needs of the Muslim consumer segment, which continues to grow both in value and demand.

Our focus is not just on increasing volume, but on creating products that resonate with the values and expectations of the Muslim community, while maintaining the stringent standards of food quality and safety.

Targeting the growing Muslim consumer market locally and abroad—from Singapore and Malaysia to the Middle East, UAE, and Africa, our enhanced production capacity will also strengthen our export capabilities, extending our trusted halal brands and high quality products to a larger audience globally.”

About OTS Holdings Limited

(Bloomberg: OTS:SP / SGX Stock Code: OTS)

Established in 1993, OTS Holdings Limited is a brand builder and food manufacturing group in the consumer industry with a strong niche in ready-to-eat and ready-to-cook meat products with key markets in Singapore and Malaysia.

The Group’s vision is to develop a growing portfolio of established consumer brands and become an innovative market leader in the region. Targeting both halal and non-halal consumer segments, the Group has more than 1,100 SKUs across 13 main product types under its eight house brands and notably the Group’s flagship brands, “Golden Bridge” and “Kelly’s” have become established household names within the ready-to-eat and ready-to-cook meat products market in Singapore and Malaysia.

The Group owns and operates three modern food manufacturing facilities, two in Singapore and one in Simpang Renggam, Johor, Malaysia. In Singapore, its integrated food manufacturing facilities with in-house research and development team span across around 98,285 square feet with an average annual production of around 2,500 tonnes of ready-to-eat and ready-to-cook meat products.

The Group’s food products are sold in major supermarkets, convenience stores, provision shops, hotels and restaurants in Singapore and Malaysia. Having built an established sales and distribution network over the past few decades, the Group aims to expand its presence in existing markets and overseas.

For more information, please visit the Company’s website at www.ots-holdings.com.

Issued on behalf of OTS Holdings Limited by 8PR Asia Pte Ltd.

Media & Investor Contacts:
Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com 

Kingsmen Xperience and Choom Announce Strategic Collaboration To Bring K-Culture Experience To Global Audiences

Kingsmen Creatives Ltd. (“Kingsmen”), a leading creator of experiences, announced today that Kingsmen Xperience, Inc. (“Kingsmen Xperience”), its United States location-based entertainment-focused subsidiary, together with Choom Pte. Ltd. (“Choom”) are pleased to announce the signing of a Memorandum of Understanding (‘MOU’) establishing a strategic collaboration for the CHOOM Project.

Under the MOU, Kingsmen Xperience and Choom will jointly drive the global expansion of the CHOOM Project, exploring new B2B business opportunities and co-marketing initiatives, such as public relations campaigns, roadshows, and pop-up exhibitions across international markets. This MOU marks the beginning of a strategic collaboration that sets the foundation for future collaboration, as both parties work towards creating innovative and impactful experiences under the CHOOM Project.

The CHOOM Project represents a global franchise initiative built around a distinctive K-pop Kiosk–Social Media concept. It offers immersive, interactive touchpoints through physical kiosks and a dedicated digital platform, enabling K-pop artists to expand their fan base globally while giving audiences new ways to engage with the culture.

Set to debut in key venues across Singapore later this year, CHOOM will feature a series of launch events and promotional activities designed to attract youth, young families, global visitors and fans of K-pop, K-lifestyle and K-entertainment.

“Our collaboration with Choom reinforces Kingsmen’s focus on designing experiences that transcend boundaries. The CHOOM Project captures the spirit of cultural connection, integrating entertainment, creativity, and innovation to engage a global audience in new ways. We’re excited to see how this partnership will unlock opportunities across new markets and communities,” said Anthony Chong, Group Chief Executive of Kingsmen.

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, added: “CHOOM represents a new generation of cultural experiences, interactive, dynamic, and deeply rooted in community. At Kingsmen Xperience, we see tremendous potential in bringing K-culture to the global stage through fresh storytelling formats and immersive environments. Partnering with Choom allows us to combine our expertise in location-based entertainment with their creative vision.”

James Hong, Managing Director and Co-Founder of Choom, says: “This MOU marks a significant milestone for the CHOOM Project, facilitating our robust expansion into the global market, supported by Kingsmen’s extensive network and decades of experience with numerous successful initiatives. We are delighted and enthusiastic about the strong interest and support our project has received from Kingsmen. With the launch of our kiosks in prominent venues across Singapore within the year 2025, we aim to initiate an aggressive global expansion strategy, beginning with neighboring countries and ultimately extending worldwide.”

About Kingsmen Xperience

Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd. (SGX:5MZ), a leading creator of experiences listed on the Mainboard of the Singapore Exchange.

Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. By creating landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.

Kingsmen Xperience has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.

For more information, please visit https://www.kx.kingsmen-int.com.

About Choom

Choom is a Singapore-based company focused on pioneering innovative immersive solutions and experiences through the CHOOM Project. 

For more information, please visit https://www.mychoom.com. 

About CHOOM Project

The Korean word “CHOOM” (춤), romanised from Hangul, means “Dance”.

CHOOM Project represents a global franchise initiative centered on the K-pop Kiosk-Social Media concept. CHOOM Project offers distinctive immersive experiences for users while simultaneously facilitating K-pop artists in their efforts to expand their fan base internationally. Through accessible and interactive contact points-Physical Kiosk and Social Media Application-, the project aims to offer incomparable engagement and connection within the K-pop community.

For more information, please contact:

Jessie Mei
Kingsmen Xperience, Inc.
DID: (1) 310 531 8118
Email: info@kingsmenexperience.com 

Eleen Lim
Manager, Corporate Communications
Kingsmen Creatives Ltd.
DID: (65) 6831 1329
Email: eleenlim@kingsmen-int.com

James Hong
Co-founder and Managing Director
Choom Pte. Ltd
DID: (65) 8315 7651
Email: james.hong@thefintra.com

MIHAS 2025, World’s Largest Halal Exhibition Opens Tomorrow

4-day programme to feature exhibition, business matching programmes and dialogue sessions.

The Malaysia International Halal Showcase (MIHAS) returns for its 21st edition at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, from 17 to 20 September 2025. Recognised as a significant platform for the halal sector, MIHAS 2025, themed “Pinnacle of Halal Excellence“, will see the participation of 45,000 visitors, 2,400 booths as well as exhibitors and buyers from 80 countries. The four day event will provide global  businesses, policymakers, and industry thought leaders opportunities for deals, dialogues, and collaboration through its multiple components including exhibition, incoming specialised buying mission (INSP), Knowledge Hub seminars and Awards ceremony.

On 19 September, the Prime Minister of Malaysia, YAB Dato’ Seri Anwar Ibrahim, will officiate the opening ceremony. MIHAS 2025 serves as the trade component of the Global Halal Summit (GHaS), underlining Malaysia’s commitment to advancing standards, innovation, and transnational partnerships as the halal sector develops further.

Exhibition and Visitor Participation

This year’s MIHAS invites trade visitors to a well-curated exhibition space highlighting halal food and beverage, pharmaceuticals, medical devices, Islamic finance, fashion and lifestyle products, personal care, cosmetics, and Muslim-friendly tourism. Pavilions from both local and international representatives, government agencies, and leading industry participants demonstrate the broad scope of the global halal market.

Business Matching and Market Access

The International Sourcing Programme (INSP) remains integral to this year’s showcase, supporting targeted business connections and exploration of new markets. Trade visitors and participating companies will be able to access platforms, including MADANI Digital Trade, to facilitate purposeful meetings with buyers and sellers, enabling direct engagements that may lead to mutually beneficial export developments.

Knowledge Hub and Industry Dialogue

The Knowledge Hub continues to provide delegates with expert briefings, industry-focused panel discussions, and Power Talks. These sessions aim to offer guidance on halal certification and market access, as well as discussions around current themes facing the global sector, such as digitalisation and sustainability. Companies and delegates are encouraged to participate in these events to gain market intelligence and strengthen their professional networks.

Recognising Industry Excellence and Contribution

The MIHAS Awards Ceremony will take place on 20 September to recognise enterprises demonstrating quality, strategic vision, and responsible leadership. The Excellence Awards and Innovation and Sustainability Awards affirm MIHAS’ commitment to encouraging best practices and progress throughout the sector.

International Perspectives

MIHAS continues to broaden its reach with the expansion of its international editions. Following the success of MIHAS in Dubai in 2024, this year introduces MIHAS@Shanghai, held from 5 to 10 November in conjunction with the China International Import Expo (CIIE). Malaysian enterprises will benefit from a dedicated platform to present their products and services to the Chinese market, one of the world’s largest and fastest-growing halal consumer bases. Through responsible partnerships and bilateral cooperation, exemplified by a Memorandum of Understanding (MoU) between MATRADE and the CIIE Bureau, MIHAS@Shanghai enables participating companies to strengthen their global competitiveness and build lasting business connections with buyers across East Asia and the wider region.

Join Us at MIHAS 2025

Secure your place among industry leaders and innovators. Register now to participate as a trade visitor, exhibitor, or delegate; schedule your business meetings, attend Power Talks, and position your enterprise for lasting success in the global halal economy. Discover the opportunities awaiting you at MIHAS 2025 and advance your business.

Connect with the MIHAS 2025 Secretariat at Malaysia International Halal Showcase or visit the MIHAS 2025 website for further details and registration procedures.

ABOUT MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS) 2025

Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS’s stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector’s growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS’ commitment to catering to its multifaceted demands.

The 21st edition of MIHAS, under the theme “Pinnacle of Halal Excellence”, will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.

ABOUT THE MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE) 

The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia’s exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.

Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.

MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).

Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia’s economic future and reinforcing our position as a trusted trading partner.

As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.

Issued by MNAIR PR Consultancy Sdn Bhd on behalf of Malaysia External Trade Development Corporation (MATRADE)

Contacts for Media Enquiries:  

MNAIR PR Consultancy Sdn Bhd

Ameera Hani
Associate Director, Public Relations
+6014 224 3296
ameera@mnairpr.com

Noor Fadilah Ibrahim
Consultant, Public Relations
+6017 291 0711
noorfadilah@mnairpr.com

Malaysia External Trade Development Corporation (MATRADE)

Aninawati Saleh
Head, Corporate Communication
+6013 890 9226
aninawati@matrade.gov.my