Category: Advertising

Kingsmen Xperience and Choom Announce Strategic Collaboration To Bring K-Culture Experience To Global Audiences

Kingsmen Creatives Ltd. (“Kingsmen”), a leading creator of experiences, announced today that Kingsmen Xperience, Inc. (“Kingsmen Xperience”), its United States location-based entertainment-focused subsidiary, together with Choom Pte. Ltd. (“Choom”) are pleased to announce the signing of a Memorandum of Understanding (‘MOU’) establishing a strategic collaboration for the CHOOM Project.

Under the MOU, Kingsmen Xperience and Choom will jointly drive the global expansion of the CHOOM Project, exploring new B2B business opportunities and co-marketing initiatives, such as public relations campaigns, roadshows, and pop-up exhibitions across international markets. This MOU marks the beginning of a strategic collaboration that sets the foundation for future collaboration, as both parties work towards creating innovative and impactful experiences under the CHOOM Project.

The CHOOM Project represents a global franchise initiative built around a distinctive K-pop Kiosk–Social Media concept. It offers immersive, interactive touchpoints through physical kiosks and a dedicated digital platform, enabling K-pop artists to expand their fan base globally while giving audiences new ways to engage with the culture.

Set to debut in key venues across Singapore later this year, CHOOM will feature a series of launch events and promotional activities designed to attract youth, young families, global visitors and fans of K-pop, K-lifestyle and K-entertainment.

“Our collaboration with Choom reinforces Kingsmen’s focus on designing experiences that transcend boundaries. The CHOOM Project captures the spirit of cultural connection, integrating entertainment, creativity, and innovation to engage a global audience in new ways. We’re excited to see how this partnership will unlock opportunities across new markets and communities,” said Anthony Chong, Group Chief Executive of Kingsmen.

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, added: “CHOOM represents a new generation of cultural experiences, interactive, dynamic, and deeply rooted in community. At Kingsmen Xperience, we see tremendous potential in bringing K-culture to the global stage through fresh storytelling formats and immersive environments. Partnering with Choom allows us to combine our expertise in location-based entertainment with their creative vision.”

James Hong, Managing Director and Co-Founder of Choom, says: “This MOU marks a significant milestone for the CHOOM Project, facilitating our robust expansion into the global market, supported by Kingsmen’s extensive network and decades of experience with numerous successful initiatives. We are delighted and enthusiastic about the strong interest and support our project has received from Kingsmen. With the launch of our kiosks in prominent venues across Singapore within the year 2025, we aim to initiate an aggressive global expansion strategy, beginning with neighboring countries and ultimately extending worldwide.”

About Kingsmen Xperience

Headquartered in Los Angeles, California, United States, Kingsmen Xperience is the location-based entertainment-focused subsidiary of Kingsmen Creatives Ltd. (SGX:5MZ), a leading creator of experiences listed on the Mainboard of the Singapore Exchange.

Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. By creating landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.

Kingsmen Xperience has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum-quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.

For more information, please visit https://www.kx.kingsmen-int.com.

About Choom

Choom is a Singapore-based company focused on pioneering innovative immersive solutions and experiences through the CHOOM Project. 

For more information, please visit https://www.mychoom.com. 

About CHOOM Project

The Korean word “CHOOM” (춤), romanised from Hangul, means “Dance”.

CHOOM Project represents a global franchise initiative centered on the K-pop Kiosk-Social Media concept. CHOOM Project offers distinctive immersive experiences for users while simultaneously facilitating K-pop artists in their efforts to expand their fan base internationally. Through accessible and interactive contact points-Physical Kiosk and Social Media Application-, the project aims to offer incomparable engagement and connection within the K-pop community.

For more information, please contact:

Jessie Mei
Kingsmen Xperience, Inc.
DID: (1) 310 531 8118
Email: info@kingsmenexperience.com 

Eleen Lim
Manager, Corporate Communications
Kingsmen Creatives Ltd.
DID: (65) 6831 1329
Email: eleenlim@kingsmen-int.com

James Hong
Co-founder and Managing Director
Choom Pte. Ltd
DID: (65) 8315 7651
Email: james.hong@thefintra.com

Spritzer Sparkling Adds a Fizzy Twist to Merdeka and Hari Malaysia 2025 with “Kasi Sparkling, Baru Kick!”

This Merdeka and Hari Malaysia, Spritzer Sparkling is adding an extra pop to the nation’s celebrations with “Kasi Sparkling, Baru Kick!”. This high-energy campaign is a tribute to Malaysia’s favourite pastime – bonding over hearty food and thirst-quenching drinks. From the eternal “Where to eat?” debates to late-night mamak sessions that stretch into early mornings, these shared moments are part of what makes us Malaysian.

Inspired by the lively, welcoming atmosphere of mamak restaurants nationwide – the melting pot where Malaysians of every race, language, and background gather – Spritzer Sparkling is bringing a fun twist to your favourite local beverages with exciting engagement games and prizes to be won at selected mamak outlets, guaranteed to refresh your senses and spark national pride.

Mamak Culture, Now with More Sparkle
From teh ‘o’ to sirap limau and asam boi, Malaysian drinks are iconic in their own right. Spritzer Sparkling is taking these familiar flavours and giving them a bubbly boost at some of your favourite neighbourhood mamak restaurants, creating new taste experiences that blend tradition with modern fun.

Mamak restaurants have always been the heart of get-togethers for Malaysians from all walks of life; where friends, families, and even strangers share tables, stories, and laughter. This campaign captures that same magic in every sip, celebrating the diversity of our people while proving that great taste knows no boundaries.

Photo 1: The three new Spritzer Sparkling drink recipes in the Kasi Sparkling, Baru Kick! Campaign

A Campaign Video That is Bursting with Energy
Showcasing the Malaysian spirit, “Kasi Sparkling, Baru Kick!” is a colourful, feel-good celebration video featuring “Aneh”, the friendly mamak waiter. Infused with a twist on our favourite thirst-quenchers, the campaign highlights three mouth-watering drink recipes, each given an irresistible sparkling twist, brought to life by a vibrant local cast speaking different regional dialects, with Aneh delivering the mamak’s urban rhythm in his signature rap style.

Watch it now on Spritzer Water YouTube channel and feel the fizz yourself.

Photo 2: Kasi Sparkling, Baru Kick! campaign video

Join the Festivities Nationwide
From Merdeka to Malaysia Day, the celebration will come alive with a sparkling kick at selected mamak chain outlets – including Restoran Nasi Kandar Subaidah, Restoran Hameediyah, and Nasi Kandar Bestari. Enjoy exclusive combo deals featuring the new sparkling drink creations and join exciting roving roadshows designed to surprise, delight, and refresh your taste buds.

Whether you are there for the food, the drinks, or the atmosphere, you will not want to miss this limited-time celebration. All event details, locations, and recipes are available at the official campaign page: sparklingmerdeka2025.spritzer.com.my

So, this season, let us raise our glasses to unity, flavour and fizz. Your favourite local drinks are getting a sparkling new twist—Malaysian flavours with extra kick—ready to enjoy at home or at your favourite mamak. Taste the celebration, anywhere you are.

About Spritzer

Established in 1989, Spritzer is Malaysia’s largest producer of bottled water, offering a wide range of products that include natural mineral water, distilled water, sparkling water, carbonated fruit-flavoured drinks, and non-carbonated fruit-flavoured drinks.

Our water is sourced from deep underground aquifers within 430 acres of pristine rainforest, naturally protected from pollution. It takes over 15 years to filter through ancient rock layers, becoming enriched with essential minerals, particularly silica, which supports collagen formation for healthy skin and strong bones.

Spritzer is committed to sustainability and innovation, using 100% recyclable packaging and working toward becoming a fully circular brand by 2030. Our Industry 4.0 facilities and zero-energy automated warehouse demonstrate our dedication to efficiency, environmental care, and forward-thinking growth.

For more information, please visit www.spritzer.com.my.

For media inquiries please contact:

Imelia Kyra
Associate Consultant, Narro Communications
E: imelia@narrocomms.com

Winnie Chin
Head of Public Relations, Spritzer Bhd
E: winniecgl@spritzer.com.my

Small Businesses Embrace Social — But Could be Missing a Trick in the Age of AI

According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today’s market.

Social Media: A Key Tool with Real Challenges

Social media plays a major role in how small businesses operate and grow. 80% of entrepreneurs say it’s important to their sales strategy, and half (50%) say it’s very important. It has also become the top place to learn about running a business: 59% turn to social media for insights, ahead of traditional educational resources like books and blogs (40%), and artificial intelligence tools like ChatGPT (37%).

But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 37% say it’s hard to come up with engaging ideas for posts, and another 33% don’t have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult—51% say they have trouble converting followers into customers, and 54% can’t reach the right audience.

“At GoDaddy, we realize how much potential entrepreneurs have—and we also understand how hard it is to turn online effort into real growth,” said Selina Bieber, Vice President of International Markets at GoDaddy. “That’s why we’re focused on giving them smart, easy tools like Show in Bio that can help turn social engagement into actual sales, without adding more work.”

These hurdles show that while social media is essential, it’s not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth.

The Rise of Digital-First Small Businesses

Running a business today means going beyond a physical store. While 31% of small businesses still work mainly from a physical location, the online world is catching up with 19% now run their business primarily through their own website. Another 28% operate mostly on social media.

Sales channels also reflect this shift. Though 36% sell in person, 18% use online stores or marketplaces, and another 31% sell directly through social media.

This mix of physical and digital approaches shows that small businesses are finding new ways to meet customers—whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business’ ability to adapt to customers’ needs and preferences.

The Need for Smarter Tools and AI Support

As entrepreneurs go digital, many know exactly what would help them sell on social. More than half (59%) say they need better ways to reach the right audience, almost half (48%) want simpler tools for creating and posting content, and over a third (39%) want insights into what is working and is not, highlighting a clear demand for practical, time-saving solutions.  

The Opportunity Ahead

As more small businesses move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show in Bio, GoDaddy Studio, and GoDaddy Airo® all designed to simplify digital marketing and turn engagement into real results.

About GoDaddy 

GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Issued on behalf of GoDaddy.

For more information, contact:
Fekra Communications
info@fekracomms.com

CleverTap Launches “Promos” The Industry-First All-In-One Rewards Management Platform

CleverTap, the all-in-one customer engagement platform, today announced the launch of Promos — an industry-first, customer rewards management platform built to redefine how brands create, manage, distribute, and optimize rewards, promotions and loyalty programs. Powered by technology from rehook.ai (now part of CleverTap), Promos offers a comprehensive, API-first solution for managing every facet of customer incentives—from coupons and loyalty points to cashback, vouchers, and gamified rewards. By replacing a system of fragmented tools, Promos empowers marketers with a seamless, scalable, and deeply integrated alternative for driving retention, repeat purchases, and maximizing customer lifetime value.

Marketers today are often forced to rely on fragmented systems—piecing together rewards and loyalty programs, CDPs, messaging platforms, and analytics—just to deliver a single, end-to-end campaign. These disconnected workflows slow teams down, lead to inconsistent data, and cause marketers to miss critical moments for engagement, resulting in delayed rewards, irrelevant offers, and loyalty programs that fail to deliver. Promos changes that. It embeds rewards management directly into CleverTap’s engagement engine, giving brands a single platform to segment users, automate campaigns, personalize, deliver real-time incentives, and measure effectiveness effortlessly.

With Promos, marketers can now launch behavior-triggered rewards in minutes, optimize campaigns on the fly, and deliver offers that feel timely, relevant, and personalized—ultimately improving ROI and deepening brand-consumer relationships.

Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, – “CleverTap Promos rewrites the rewards management playbook. Rather than tallying one-off redemptions, we’re forging lasting customer relationships—making every point, perk, and offer a personalized, memorable moment rooted in trust and authenticity. By uniting reward programs, engagement, and intelligence on a single platform, Promos truly propels our mission to becoming industry’s first end-to-end retention platform for modern marketers.”

Akhil Suhag, Co-founder and CEO, rehook.ai, added, – “Rewards and loyalty management shouldn’t force marketers to navigate a maze of siloed systems. Promos lets brands oversee loyalty, incentives, and engagement from one unified hub. This speeds up execution, clearing operational clutter and turning customer retention into a compounding engine for sustainable growth. I’m excited for marketers to experience its power and convenience firsthand.”

Learn more or request a live demo here.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

ADITYA SANYAL
Director, Digital Marketing, CleverTap
+91 9177110080
aditya.sanyal@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

HKTDC Design Gallery x STICKYLINE present: “Love HK” Exhibition

– Reviving the charm of old Hong Kong by bringing traditional dragon and phoenix grand hall to life

The Hong Kong Trade Development Council (HKTDC) Design Gallery continues to champion original Hong Kong designs. The annual “Love HK” exhibition returns from 11 June to 6 July, in partnership with STICKYLINE, a prominent creative team in Hong Kong, and will debut their latest artwork, “The Carved Duo”, at the Design Gallery Wan Chai shop, featuring large-scale artistic paper sculptures that capture the essence of a traditional dragon and phoenix grand hall.

Carved dragon and phoenix statues were iconic decorations in Hong Kong’s banquet halls during the 1970s. STICKYLINE reimagines these symbols through contemporary geometric paper sculptures, incorporating pixel-like grid patterns into the Design Gallery’s window. This artwork retains the auspicious meanings of the dragon and phoenix while refining their forms, exploring how cultural heritage can evolve within modern contexts.

STICKYLINE’s co-founder Mic Leong said, “We are thrilled to collaborate with the HKTDC Design Gallery on the ‘Love HK’ exhibition. In line with the theme, we have created paper sculptures inspired by the traditional dragon and phoenix grand halls found in old restaurants which were used to symbolise the city’s economic boom and opulence. Although modern restaurants have phased out such designs, these motifs are resurfacing in unexpected ways, such as tattoo art, wedding backdrops, and avant-garde photography, reflecting younger generations’ reinterpretation of tradition. Through this piece, we aim to revive the collective memories of old-school restaurants and showcase Hong Kong’s unique charm.”

In addition to the dragon and phoenix installation, the main entrance of the Design Gallery features a playful paper sculpture of the word “HEY”. Soilworm Lai, Co-Founder, STICKYLINE, explained, “‘HEY’ is a phonetic nod to the word ‘ (double happiness)’. We aspire to merge modern elements with the traditional dragon and phoenix theme, offering a friendly greeting to visitors.”

Curated selection of Hong Kong-themed products
During the exhibition, the Design Gallery will feature a curated selection of Hong Kong-themed products, including AMAZING STUDIO Neon Light Hong Kong Metal Badge Pin, CAMEL Modern Hong Kong Culture Glass Vacuum Flask, IRON WORKSHOP Hong Kong Silk Scarf Map, and PLAYFUL SOCKS Dragon Phoenix Happiness Socks.

Share on social media for shopping discount
Visitors can enjoy an additional 10% discount on purchases during the exhibition by taking photos of the exhibits and sharing these on social media, tagging @HKTDC Design Gallery.

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Website
HKTDC Media Room: https://mediaroom.hktdc.com/en

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:

Serena Cheung
Agnes Wat		Tel: (852) 2584 4272
Tel: (852) 2584 4554		Email: serena.hm.cheung@hktdc.org
Email: agnes.ky.wat@hktdc.org

About STICKYLINE
STICKYLINE, founded in Hong Kong in 2011 by creative designers Mic Leong and Soilworm Lai, creates unique, large-scale polyhedral sculptures that showcase the complexity of creative engineering, mathematics and geometric structures. They transform two-dimensional planes into three-dimensional forms through a process of deconstruction and reconstruction. They have collaborated with international brands including Hermès, Ralph Lauren, and Mercedes-Benz.

Discover more at: https://www.stickyline.hk

About HKTDC Design Gallery
Established in 1991, the Hong Kong Trade Development Council’s Design Gallery (DG) promotes Hong Kong’s creativity innovation in design. With two physical outlets in Hong Kong and Taobao and JD International online stores, DG helps Hong Kong brands connect and collaborate with buyers to grow and expand in Mainland China and beyond.  The DG online shop also provides suppliers with local online sales channels. DG’s entry into the ASEAN market enables Hong Kong brands to connect with overseas consumers and buyers.

Discover more at: https://hkdesigngallery.hktdc.com/

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. 

DataBurning and Vumonic Announce Strategic Partnership for India E-Receipt Data

– DataBurning becomes exclusive GTM partner for Vumonic’s comprehensive India e-receipt panel

DataBurning, a leading alternative data and digital solutions provider for financial institutions and corporates, recently announced a strategic partnership with Vumonic Datalabs, a pioneer in e-receipt technology. Under the agreement, DataBurning will serve as the official go-to-market partner for Vumonic’s industry-leading India e-receipt panel.

The partnership combines Vumonic’s proprietary e-receipt technology and extensive India panel with DataBurning’s established distribution network and client relationships. Financial institutions and corporations will now have exclusive access to granular spending data covering over 270 companies across India’s rapidly growing digital economy.

This landmark partnership brings Vumonic’s high-frequency, low-latency e-receipt data to investment professionals for the first time. The dataset, delivered with industry-leading accuracy through Vumonic’s proprietary processing technology, is designed to meet the exacting standards of hedge funds, quantitative investors, private equity firms, venture capital groups, and major investment banks seeking visibility into India’s dynamic market.

“This partnership represents a significant advancement in alternative data on the Indian market,” said Gabriel Appleton, Co-founder of Vumonic Datalabs. “By combining our comprehensive e-receipt technology and data with DataBurning’s market reach, we’re providing unprecedented visibility into spending patterns across India’s digital economy.”

This marks the first time Vumonic’s powerful e-receipt data is being made available to financial firms, following years of development and validation. The company’s extensive panel and proprietary parsing technology have until now been reserved for select enterprise clients and internal research.

Vumonic’s e-receipt panel offers transaction-level insights for major platforms including Zomato, Swiggy, Flipkart, MakeMyTrip, and hundreds more Indian companies. The data provides valuable signals for investors and brands looking to understand market share, growth trends, and spending behavior.

“We’ve been searching for a partner that could deliver reliable, granular e-receipt data on India’s digital economy,” said Joyce Xiang, Co-President of DataBurning’s Finance Business Group. “Vumonic’s e-receipt panel offers the scale, accuracy, and coverage institutional investors demand for making data-driven investment and strategic decisions.”

The partnership delivers several key benefits tailored specifically for institutional investors:·
– Institutional-Grade Signal Quality: Transaction data with demonstrated correlation to company performance metrics, ideal for investment modeling
– Ultra-Low Latency: Data delivered with minimal lag, critical for time-sensitive investment strategies
– Comprehensive Coverage: Transaction-level data for over 270 companies, covering both public equities and private market opportunities
– Multi-Frequency Options: Data available in daily, weekly, or monthly cadences to match various investment horizons
– Ethical Data Collection: All data collected with explicit user consent and properly anonymized

“Vumonic’s technology can consistently process millions of complex e-receipts daily with 99.9% accuracy, providing the reliability that institutional investors require,” added Appleton. “Our panel’s scale and depth offer unprecedented visibility into transaction patterns across India’s most dynamic sectors.”

As part of the collaboration, the companies will jointly host regular webinars showcasing market insights and trends derived from the data. Investors interested in the webinar could register on Databurning website.

Founded in 2018, Vumonic has established itself as a leader in e-receipt technology, processing billions of transactions annually while maintaining the highest standards of data privacy and security. The company’s proprietary parsing and enrichment technology transforms raw receipt data into structured intelligence.

DataBurning, founded in early 2019 and backed by SoftBank Asia, and IDG Capital, has quickly becomes Asia’s premier provider of alternative data and digital solutions for financial institutions and corporations. By harnessing AI and other innovative technologies, DataBurning’s highly skilled data-science and analyst team turn data into actionable insights, and commentary and fundamental analysis to enhance client’s decision-making.

Financial institutions and corporations interested in accessing Vumonic’s India e-receipt data should contact DataBurning for more information.

Website: https://www.databurning.com/en/

Email: market@databurning.com

CleverTap partners with upGrad to build a Deep Learning Track to upskill Marketers with Hands-On AI & Analytics Training

CleverTap, the all-in-one engagement platform, has partnered with upGrad – one of Asia’s largest integrated skilling and forever learning majors, to introduce a specialised deep-learning program / track within upGrad-powered Digital Marketing and Product Management courses with MICA and Duke CE, respectively.

With the commitment of enabling brands to unlock limitless customer lifetime value, CleverTap currently boasts a strong clientele of over 2000 brands globally to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale. On the other hand, upGrad is one of Asia’s leading integrated skilling giants that offers a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio while also facilitating top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates.  

Seamlessly integrated into the curriculum, the two entities jointly enable deep learning that blends academic rigor with real-world application, equipping learners with cutting-edge expertise in customer retention, engagement strategies, and AI-driven marketing. Through live masterclasses and hands-on training with CleverTap’s platform, learners will gain exclusive industry insights and practical experience to tackle modern marketing challenges.

Learners will receive exclusive, one-month access to the CleverTap dashboard, gaining hands-on experience in leveraging marketing analytics for impactful campaigns. They can extend their access at a discounted rate for deeper learning. Upon completion, candidates will also earn a prestigious joint Certification from upGrad and CleverTap, enhancing their competitive edge in the job market.

Discussing the new partnership Sunil Thomas, Co-founder and Executive Chairman at CleverTap said, “We are thrilled to collaborate with upGrad on this initiative. The marketing landscape is dynamic and ever-evolving; it is therefore crucial for aspiring professionals to stay ahead of the curve. This partnership is enabling us to interact with young talent and give back to the industry by nurturing skilled marketers of the future.”

Commenting on this initiative, Rohit Sharma – President, Consumer Business, upGrad said, “AI-driven marketing is no longer the future, it is now. As businesses globally demand data-savvy professionals who can translate insights into impact, this partnership with CleverTap ensures our learners are not just job-ready but future-ready – armed with core capabilities of churning data sets for driving business results. At upGrad, we’re committed to shaping careers that drive the new economy, where AI and analytics define success, and this thought-through collaboration will continue to lead us with a unified approach to build a skilled talent force.” 

Learners can also access videos from CleverTap University – created by the platform to expand user knowledge on the CleverTap product, business use cases, and best practices to maximize the value of the platform. These videos will be available on upGrad’s Learning Management System. 

About upGrad

Started in 2015, upGrad is one of Asia’s largest integrated Learning, Skilling, and Workforce Development majors offering a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio. It also facilitates top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates. Additionally, select programs are tailored for Enterprise clients under the corporate skilling division, along with other recruitment and staffing services.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
sony@clevertap.com 

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co 

Giftify Deploys Enterprise AI Solutions Driving Operational Excellence and Innovation

Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced the successful enterprise-wide deployment of artificial intelligence (AI) solutions. Initial results from this deployment demonstrate substantial operational efficiencies and cost reductions, while establishing a scalable foundation for enhanced customer engagement and sustainable growth.

The Company’s Marketing and Sales teams have implemented advanced AI models, resulting in optimized email and social media marketing campaigns delivering improved ROI at reduced operational costs. The AI-driven sales outreach has strengthened customer relationship management leading to increased conversion rates, and improved operational efficiency.

The Company’s proprietary AI-powered customer service platform has achieved:

  • 40% reduction in response times
  • 20% decrease in support-related email volume
  • Measurable improvements in customer satisfaction metrics
  • Enhanced team productivity and resource allocation

“Our strategic AI implementation represents a fundamental advancement in our operational capabilities,” said Ketan Thakker, CEO of Giftify, Inc. “These solutions are delivering measurable improvements in efficiency and customer engagement, positioning us to create sustained value for our users, partners, and shareholders.”

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

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Investors Contacts:
IR@giftifyinc.com 

DAS Universe Partners with Singapore Golf Association and LG Electronics Singapore Pte Ltd to Launch a New Immersive Digital Signage Project at Keppel Club Singapore

DAS Universe Pte Ltd, a leader in curating immersive digital experiences, is proud to announce a strategic collaboration with the Singapore Golf Association (SGA), LG Electronics Singapore Pte Ltd (LG), and Keppel Club to launch an Immersive Digital Signage Project. This marks the first installation of immersive digital signage solutions at a golf club in Singapore, offering a new and dynamic advertising experience.

As part of the collaboration, an advanced LED Display Screen – jointly sponsored by SGA and Lexus – will be installed at the Golf Bag Drop-Off Point at Keppel Club. The digital signage will feature immersive visuals, advertisements, and promotional content, transforming the venue into a visually engaging and modern space for advertisers and visitors alike.

DAS Universe will manage the project, utilizing its expertise in project management and digital content production, while LG will provide its advanced display technology. The digital signage will be operational at Keppel Club in early 2025, with plans for further installations across the country.

“SGA is pleased to be part of this initiative that brings immersive digital signage to golf clubs in Singapore, with Keppel Club being the first club to feature this. The project will take a significant step in enhancing the overall experience for golfers, offering new opportunities for engagement,” said Joshua Ho, General Manager of Singapore Golf Association (SGA).

“We are excited to be the first golf club in Singapore to introduce this innovative signage solution,” said Desmond Chua, General Manager of Keppel Club Singapore. “This initiative is a reflection of our ongoing commitment to modernizing our facilities while preserving the premium experience that Keppel Club is renowned for.”

“We are thrilled to showcase our latest indoor LED signage at the prestigious Keppel Club, a testament to LG’s commitment to innovation and excellence in display technology. At LG, we believe that technology should not only enhance experiences but also inspire creativity and engagement. This display is a perfect embodiment of that philosophy, offering vibrant colours and dynamic content that captivate audiences and elevate any setting.” remarked Lee Kunho, Managing Director of LG Electronics Singapore Pte Ltd.

James Hong, Managing Director of DAS Universe shared, “We are so excited to introduce immersive digital signage to a venue as iconic as Keppel Club. This partnership is a testament to our dedication to delivering cutting-edge, immersive experiences. With the anticipated success of the installation at Keppel Club, we plan to expand the DAS Universe Immersive Digital Signage (DIDS) model to other golf courses and leisure locations across Singapore and the wider Southeast Asian region.”

About DAS Universe (DU)

DAS Universe is a leading provider of immersive digital experiences and solutions, specializing in cutting-edge digital displays and interactive content for a wide range of industries. Known for its innovative approach, DAS Universe transforms ordinary spaces into captivating visual experiences that engage and inspire audiences.

For more information, visit https://www.dasuniverse.io/.

Media contact:
Valencia Toh
valencia.toh@rhtgoc.com 

Tay Guan Hin Receives First Ever 2025 AAMS Hall of Fame Visionary Award

The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore’s advertising and marketing community, has honored Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award.

The prestigious award, presented at the Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic brilliance in the field of advertising.  

Honorees have significantly influenced the direction and landscape of advertising in Singapore by taking risks, pushing boundaries, and inspiring others through innovative campaigns and groundbreaking work that set new standards for the industry. 

Tay Guan Hin serves as the APAC Regional Director for The One Club for Creativity, spearheading the elevation of awards, programs, partnerships, and regional membership. With a remarkable career spanning leadership roles at global agencies such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, Guan Hin has significantly influenced the creative industry. His tenure as Creative Chairman of BBDO Singapore and a member of the BBDO Asia Creative Council further cemented his reputation as a trailblazer in creativity and strategy.

Guan Hin’s digital engagement strategies have helped transform brands like Visa, Unilever, Audi, HSBC, Shell, Nestlé, and Johnson & Johnson, empowering them to navigate market challenges and build robust market presences. He also founded TGH Collective, a successful independent creative boutique agency, showcasing his entrepreneurial flair.

A passionate advocate for nurturing young talent, Guan Hin co-founded The Crowbar Awards, Singapore’s first student awards program, and continues to mentor aspiring professionals through initiatives like The One Club’s Portfolio Night and student awards programs. His leadership extends beyond advertising, as he served as President of the Asia Professional Speakers Association, where he championed innovation and creativity in professional speaking.

Guan Hin is also an accomplished author. His debut book, Collide: Embracing Conflict to Boost Creativity, published by Penguin Random House SEA, swiftly became an Amazon and Straits Times best-seller. The book encapsulates his philosophy that conflict and imperfection drive creativity.

Renowned for his thought leadership, Guan Hin is a sought-after keynote speaker. He has presented at TEDx, The One Club’s Creative Executive Summit, One Show China, One Asia, Spikes Asia, AdFest, and major corporations like Tencent and Meta. Additionally, he has held prestigious international roles, including being the first Jury President from APAC at the Cannes Lions Outdoor Awards and serving on The One Club’s International Board of Directors.

Guan Hin’s enduring commitment to creativity and mentorship has left an indelible mark on the industry, making him a key figure in shaping the next generation of creative leaders.

About Tay Guan Hin – Hall of Fame Winner, Author, Keynote Speaker, Creative Thought Leader, Mentor  

Tay Guan Hin is a creative industry leader and APAC Regional Director for The One Club for Creativity, championing programs and partnerships that elevate creativity across the region.  

With a storied career at global agencies like Saatchi & Saatchi, BBDO, and Leo Burnett, he has shaped the strategies of brands such as Visa, Unilever, and Shell. As the founder of TGH Collective, he brings entrepreneurial ingenuity to his work.  

Guan Hin’s best-selling book Collide: Embracing Conflict to Boost Creativity (Penguin Random House SEA) highlights his philosophy that imperfection and conflict fuel innovation. Celebrated by Amazon and The Straits Times, the book cements his thought leadership.  

A passionate mentor and speaker, he co-founded The Crowbar Awards and inspires young talent globally. From TEDx to Cannes Lions, his influence continues to shape the next generation of creative leaders.

Media contact:
ganesh@mettai.world