Tag: ShareInvestor

INVEST Fair 2023: Growing Wealth with Confidence to be held on 12th & 13th August 2023 at Suntec Exhibition Hall

  • INVEST Fair 2023 is jointly organised by ShareInvestor and InvestingNote
  • Two-day physical event will feature more than 50 speakers to inspire investors’ confidence

ShareInvestor Pte Ltd, Singapore’s largest independent platform for investor relations, market data tools and investor education will co-host INVEST Fair, Singapore’s largest investment fair, along with InvestingNote, Singapore’s first and largest community for retail investors. Under the timely theme of “Growing Wealth with Confidence”, this year’s event aims to inspire participants to boldly move forward in their investment journey amidst a challenging external environment.

Held from 10am to 5pm on Saturday (12 August) and Sunday (13 August), INVEST Fair will host more than 50 expert speakers from the field of finance and investment, including fund managers from major financial institutions. These experienced experts will share their wealth of knowledge across two days, covering a broad spectrum of topics including the latest market outlook, sector insights, investment knowledge, trading skills, property and alternative investment.

Mr Christopher Lee, CEO of ShareInvestor Group, said, “We have curated an interactive and educational platform for seasoned and novice investors that aims to inspire confidence amidst the pressures of a high interest rate environment and gloomy global outlook.

This year’s event also aims to broaden investors’ horizons beyond traditional equities, with opportunities to learn more about growing your wealth through cryptocurrency, property and alternative investments.”

Guest of Honour, Mr Michael Syn, Senior Managing Director, Head of Equities at SGX, will deliver the keynote address at 10.15am on Saturday (12 August). He brings deep insights as CEO of the stock market, central depository and futures market with a background in investment banking and investment management.

In addition to the line-up of esteemed speakers, this exciting weekend will be filled with lots of fun activities and challenges, interactive booths and lucky draw prizes to be won!

For more information on the event and registration details, please visit our official website at https://www.invest-fair.com/home.html

For Media Enquiries, please contact:
InvestingNote & ShareInvestor
Ethan Ho, Head of Investor Platforms
ethan.ho@shareinvestor.com
+65 9835 4410

Waterbrooks Consultants
Wayne Koo, Managing Director
wayne.koo@waterbrooks.com.sg
+65 9338 8166

About ShareInvestor (www.shareinvestorholdings.com)
A leading regional media and technology company, ShareInvestor Pte Ltd (SI) was founded in 1999 to empower investors to make informed investment decisions. SI focuses on providing investor relations, market data and investor education services, and operates the largest investor relations network in the region.

SI Group has over 130 employees in four countries (Singapore, Malaysia, Thailand and Indonesia). It has also made strategic investments in investor relations/public relations firm, Waterbrooks Consultants Pte Ltd (www.waterbrooks.com.sg), and Singapore’s leading social media platform for investors, Investing Note Pte Ltd (www.investingnote.com).

SI (www.shareinvestor.com) provides online market data for multiple markets across its online platform tools ShareInvestor Station(TM), ShareInvestor WebPro(TM) and ShareInvestor Mobile. Its other products include Investor-One (www.investor-one.com), a website on inverstor education, market news, corporate developments, and data analytics; as well as Inve$t, the e-magazine published weekly in Singapore and Malaysia.

SI organises financial investment seminars and conferences for investors. Its annual large-scale events InvestFair(TM)(www.investfair.com.sg) in Singapore and Malaysia draws thousands of participants.

About InvestingNote (www.investingnote.com)
InvestingNote is the largest and most interactive platform for investments in Singapore and Malaysia. We’re here to make investing fun and profitable!

It is a community-driven platform designed specifically to help investors and traders to share ideas on stocks, personal finance, news and insights through social networking and a variety of useful investment tools.

INVEST Fair 2023: Grow Your Money Lahh! to be held on 3rd & 4th June 2023 in Kuala Lumpur Malaysia

  • Two-day physical event featuring 50+ speakers, 50 sessions, and 20+ exhibitors will be held on June 3rd and 4th, 2023 at Mid Valley Exhibition Center Hall 1
  • Guest of Honour Minister of Economy YB Tuan Mohd Rafizi Bin Ramli and Bursa Malaysia CEO Datuk Muhamad Umar Swift will deliver their address on Day 1
  • The event is jointly organised by ShareInvestor and InvestingNote, and supported by Bursa Malaysia, MSWG (Minority Shareholders Watch Group) and CFA Society Malaysia

ShareInvestor Malaysia Sdn Bhd, Malaysia’s largest independent platform for investor relations, market data tools and investor education, today announced the launch of INVEST Fair, Malaysia’s largest investment fair. Under the vibrant theme of “Grow Your Money Lahh!”, this year’s event encourages participants to “Simplify investing through diversifying assets”.

Held from 10am – 9pm on 3rd June (Saturday) and 10am – 7pm on 4th June (Sunday), INVEST Fair will host more than 50 expert speakers from the field of finance and investment. These professionals will share their wealth of knowledge through 50 enriching sessions, covering a broad spectrum of topics including the latest market outlook, sector insights, investment knowledge, trading skills, cryptocurrency, and property investment. Selected sessions will be conducted in Malay and Chinese to inspire all Malaysians to be prudent and savvy investors.

In addition to the enriching sessions and valuable investment insights, more than RM20,000 worth of prizes are up for grabs.

“We are excited to host INVEST Fair 2023, aiming to provide an interactive and educational platform for both seasoned and novice investors,” said Mr Christopher Lee, CEO of ShareInvestor Group, who will deliver the welcome address. “This event is a great opportunity for attendees to gain insights from a rich line-up of experts and to network with key industry players.”

Guest of Honour, YB Tuan Mohd Rafizi Bin Ramli, Minister of Economy Malaysia will deliver the Ministerial Address at 10am on Saturday 3rd June 2023, after the opening address from Datuk Muhamad Umar Swift, the CEO of Bursa Malaysia.

One of the highlights of the two-day event is the special session by Mr Robert P. Miles, an internationally acclaimed keynote presenter, author, and distinguished authority on Warren Buffett and Berkshire Hathaway. He will share his expertise on “How to Become a Value Investor Like Warren Buffett”, a must-attend session for all Warren Buffett enthusiasts.

For more information on the event and registration details, please visit our official website at https://my.invest-fair.com/

Media passes are available upon request.

Media Contact :
Mr Darren Chong
Head of Investor Platforms,
ShareInvestor Sdn Bhd
Email: darren.chong@shareinvestor.com
Mobile: +60 014-9441639

About ShareInvestor ( www.shareinvestorholdings.com )
A leading regional media and technology company, ShareInvestor Pte Ltd (SI) was founded in 1999 to empower investors to make informed investment decisions. SI focuses on providing investor relations, market data and investor education services, and operates the largest investor relations network in the region.

SI Group has over 130 employees in four countries (Singapore, Malaysia, Thailand and Indonesia). It has also made strategic investments in investor relations/public relations firm, Waterbrooks Consultants Pte Ltd ( https://www.waterbrooks.com.sg/ ), and Singapore’s leading social media platform for investors, Investing Note Pte Ltd ( https://www.investingnote.com ).

SI ( https://www.shareinvestor.com/ ) provides online market data for multiple markets across its online platform tools ShareInvestor Station(TM), ShareInvestor WebPro(TM) and ShareInvestor Mobile. Its other products include Investor-One (https://www.investor-one.com/), a website on investor education, market news, corporate developments, and data analytics; as well as Inve$t, the e-magazine published weekly in Singapore and Malaysia.

SI organises financial investment seminars and conferences for investors. Its annual large-scale events INVEST Fair(TM) ( https://investfair.com.sg) in Singapore and Malaysia draws thousands of participants.

About InvestingNote (www.investingnote.com)
Investing Note is the largest and most interactive platform for investments in Singapore and Malaysia. We’re here to make investing Fun & Profitable!

It is a community-driven platform designed specifically to help investors and traders to share ideas on stocks, personal finance, news and insights through social networking and a variety of useful investment tools.

Previously, the company (Investing Note Pte Ltd) has received funding support from Infocomm Media Development Authority (IMDA) and Singapore Press Holdings (SPH).

REITs Symposium 2023: Staying Resilient Amidst Global Headwinds, to be held on Saturday 20 May

ShareInvestor Pte Ltd, Singapore’s largest independent platform for investor relations, market data tools and investor education, today announced the launch of the annual REITs Symposium, the largest real estate investment trusts (REITs) event in Singapore.

A highly anticipated event, the REIT Symposium is set to return as a fully physical event which will seek to address global headwinds such as interest rates, inflation, muted economic growth, and mixed market sentiments that impact the REIT industry.

This year’s symposium will feature insightful discussions and keynote presentations from esteemed REIT management such as CEOs, CFOs, economists, fund managers and industry experts. They will share their expertise on the current market conditions, as well as provide valuable tips and insights on how to evaluate and invest in REITs.

Mr Christopher Lee, CEO, ShareInvestor Group said: “We are excited that the 2023 edition of the REITs Symposium will be a fully physical event, post-Covid19 pandemic. We are expecting over 1,000 attendees from the investment community who will have the opportunity to participate in interactive sessions, which aim to answer key questions: amidst the chaos, how resilient are REIT sectors? What will happen when interest rates remain high? How will REIT and property managers adapt to this “new normal”? Where are the Opportunities?

“In addition to the informative talks, this year’s highlights include fun booths where attendees can engage with the REITs community and gain insights into the industry and a Technical Analysis Zone, offering in-depth trading information and tools for making informed investment decisions. There is also a Financial Influencer and Blogger Meet-Up, providing opportunities to network with key opinion leaders in the REITs space,” Mr Lee added.

REITs Symposium will take place on May 20, 2023, at Suntec Convention Centre Hall Level 3 from 9:00AM – 6:00PM. Early Bird Tickets priced at S$10 per pax and Buddy promotion at S$14 for 2 pax; Members of the press are encouraged to get in touch for more information and media passes.

The REITs Symposium 2023 is an unmissable event for anyone interested in real estate investments, providing an invaluable platform for networking, learning, and discovery. For more information on the event and registration details, please visit our official website at https://reitsymposium.com/home.html.

Media Contacts:
Mr Ethan Ho
Head of Investor Platforms, Shareinvestor Pte Ltd
Email: ethan.ho@shareinvestor.com

Mr Wayne Koo
Mobile: +65 9338-8166
Office: +65 6958-8008 / 6958-8005 / 6958-8006
Email: query@waterbrooks.com.sg
Email: wayne.koo@waterbrooks.com.sg

About ShareInvestor (www.shareinvestorholdings.com)

A leading regional media and technology company, ShareInvestor Pte Ltd (SI) was founded in 1999 to empower investors to make informed investment decisions. SI focuses on providing investor relations, market data and investor education services, and operates the largest investor relations network in the region.

SI Group has over 130 employees in four countries (Singapore, Malaysia, Thailand, and Indonesia). It has also made strategic investments in investor relations/public relations firm, Waterbrooks Consultants Pte Ltd (www.waterbrooks.com.sg/ ), and Singapore’s leading social media platform for investors, Investing Note Pte Ltd (www.investingnote.com).

SI (www.shareinvestor.com) provides online market data for multiple markets across its online platform tools ShareInvestor Station(TM), ShareInvestor WebPro(TM) and ShareInvestor Mobile. Its other products include Investor-One (https://www.investor-one.com), a website on investor education, market news, corporate developments, and data analytics; as well as Inve$t, the e-magazine published weekly in Singapore and Malaysia.

SI organises financial investment seminars and conferences for investors. Its annual large-scale events INVEST Fair(TM) (www.investfair.com.sg) in Singapore and Malaysia draws thousands of participants.

About REITAS (www.reitas.sg)

REITAS is the representative voice of the Singapore REIT (S-REIT) sector. It provides its members a representation and engagement in consultation opportunities with policy makers on issues affecting S-REITs. The association also organises talks, courses, investor conferences and retail education events to promote understanding and investment in Singapore REITs.

About InvestingNote (www.investingnote.com)

InvestingNote is a Singapore-based company that created a community-driven platform that helps retail investors connect with experienced, professional investors to exchange investing ideas and financial knowledge, across both Singapore and Malaysia. We’re here to make investing Fun & Profitable!

ShareInvestor Group’s S$30M Merger with InvestingNote Adds Vitality to Singapore’s Retail Investing Scene

  • Deal terms value Combined Group at over S$30 million
  • Enlarged customer base spans Gen X, Gen Y (Millennials) and Gen Z
  • Combined talents and technologies to spur development of innovative products
  • Merger provides for business partnerships with Advertisers, Sponsors, Key Opinion Leaders, and Brokerages
  • Merged business footprint to expand beyond current markets in Singapore, Malaysia, Thailand and Indonesia
  • Enlarged ShareInvestor Group sets its sights on Initial Public Offering (IPO) within the next few years

ShareInvestor Pte Ltd, Singapore’s largest independent platform for investor relations, market data tools and investor education, today announced its merger with Investing Note Pte. Ltd., a fast-growing and profitable community-driven platform serving young retail investors since 2014. ShareInvestor is an established brand with a 22-year track record of profitability. The deal terms for the merger values the combined Group at more than S$30 million.

Mr Christopher Lee SI CEO [L] and Mr Shanison Lin InvestingNote CEO [R]

InvestingNote is renowned for its large following of Gen Y (Millennials) and Gen Z investors, due in no small part to its CEO, Shanison Lin Xinshan, being a Millennial himself who shares the younger generation’s life aspirations, immersion in the digital world, and financial objectives.

Shanison’s belief that financial literacy should be fun and profitable has powered Investing Note to be the largest social network for young retail investors in both Singapore and Malaysia. Advertisers, sponsors, key opinion leaders and brokerages have been quick to recognise the value of tying up with Investing Note to engage its subscriber base of youthful and enthusiastic investors.

ShareInvestor and InvestingNote have had a long and mutually fruitful association starting with Shanison joining ShareInvestor as a software engineer after he graduated from [NUS] in 2009 with a Bachelor of Information Technology on a Ministry of Education (MOE) scholarship, until 2014 when he left to start InvestingNote. In 2015, ShareInvestor took an initial 15% stake in the startup and subsequently both ShareInvestor and two of its senior Management increased their total stake to 32%. Throughout the years, ShareInvestor’s senior Management has provided strategic guidance to InvestingNote, and the synergy that the two companies enjoy has spawned many successful project collaborations.

Mr Christopher Lee, CEO, ShareInvestor Group said: “The merger with InvestingNote is a natural progression for ShareInvestor given our long and synergistic relationship. It makes us even more attractive as a one-stop platform for advertisers, sponsors, key opinion leaders, brokerages and other financial intermediaries to forge win-win business partnerships with us. The merger also brings on board new talents and technologies and positions ShareInvestor as a future-ready financial intermediary for both traditional and digital assets.”

Mr Shanison Lin Xinshan, Founder of InvestingNote, said: “This is a pivotal moment for us as we mark the beginning of the next phase of growth. ShareInvestor has always been our shareholder and close partner since the early days of InvestingNote. I am super excited about starting this new journey together!”

Commenting on the merger, Mr Chan Kum Kong, Head of Research and FinLit, Singapore Exchange (SGX Group) said, “With the rise of a younger generation of tech-savvy investors, there is a need for high quality information and innovative solutions for online communities to hone their investment skills. The merger between ShareInvestor and InvestingNote will combine talents and capabilities of both platforms and broaden their reach to investors in the region. We look forward to the merged entity bringing added vibrancy to Singapore’s retail investing landscape.”

Mr Greg Baker, CEO of TD Ameritrade Singapore, said, “Knowledge is an investor’s best asset, and young investors know this. They place a high value on credible insights that can help them make smarter investment choices, in their pursuit of financial well-being. We have worked with ShareInvestor for over a decade and look forward to furthering our collaboration with the enlarged entity to make investor education readily accessible to all.”

Mr Gavin Chia, Managing Director, Moomoo Financial Singapore Pte. Ltd. said, “We have a symbiotic relationship with ShareInvestor and InvestingNote. In today’s increasingly complex financial markets, investor education is of utmost importance for informed decision making. The ShareInvestor Group’s services and its footprint in the Southeast Asia region will serve us well as we venture into these markets.”

Mr Christopher Lee concluded: “The Group’s enhanced talent and technology resources, together with its growing footprint in Singapore, Malaysia, Indonesia and Thailand, give us confidence that we can be the leading regional financial intermediary, riding on the promising economic outlook for the ASEAN markets.”

The merged Group has set its sights for an initial public offering (IPO) on the Singapore Exchange or another reputable stock exchange within the next few years.

To know more about ShareInvestor and Investing Note, please visit https://www.shareinvestorholdings.com/ and https://www.investingnote.com/

For more information, please contact:
Mr Wayne Koo
Mobile: +65 9338-8166
Office: +65 6958-8008 / 6958-8005 / 6958-8006
Email: query@waterbrooks.com.sg / wayne.koo@waterbrooks.com.sg

About ShareInvestor (www.shareinvestorholdings.com)
A leading regional media and technology company, ShareInvestor Pte Ltd (SI) was founded in 1999 to empower investors to make informed investment decisions. SI focuses on providing investor relations, market data and investor education services, and operates the largest investor relations network in the region.

SI Group has over 130 employees in four countries (Singapore, Malaysia, Thailand and Indonesia). It has also made strategic investments in investor relations/public relations firm, Waterbrooks Consultants Pte Ltd (www.waterbrooks.com.sg), and Singapore’s leading social media platform for investors, Investing Note Pte Ltd (www.investingnote.com).

SI (www.shareinvestor.com) provides online market data for multiple markets across its online platform tools ShareInvestor Station(TM), ShareInvestor WebPro(TM) and ShareInvestor Mobile. Its other products include Investor-One (www.investor-one.com), a website on investor education, market news, corporate developments, and data analytics; as well as Inve$t, the e-magazine published weekly in Singapore and Malaysia.

SI organises financial investment seminars and conferences for investors. Its annual large-scale events INVEST Fair(TM) (www.investfair.com.sg) in Singapore and Malaysia draws thousands of participants.

About InvestingNote (www.investingnote.com)
Investing Note is the largest and most interactive platform for investments in Singapore and Malaysia. It is a community-driven platform designed specifically to help investors and traders to share ideas on stocks, personal finance, news and insights through social networking and a variety of useful investment tools. Previously, the company (Investing Note Pte Ltd) has received funding support from Infocomm Media Development Authority (IMDA) and Singapore Press Holdings (SPH).

ShareInvestor’s 15th INVESTFair Goes Physical Again and Attracts Strong Response from Investors, Sponsors and Exhibitors

  • Resumption to onsite from Covid-19 virtual spurs interest from avid investors
  • Event to be held on 27 Aug 2022 Suntec Exhibition Hall 404
  • “Era of borderless investing” theme resonates well with investing community
  • Pent-up demand for ideas and strategies in increasingly complex investing environment
  • Line-up of top tier speakers, panel discussions, product exhibitors and Lucky Draws

ShareInvestor Pte Ltd (SI or the Group), a leading regional media and technology company focused on equity market data, investor relations (IR), and investor education, announced today that its premier annual event INVESTFair has attracted a strong response from the investing community.

The event’s “Era of Borderless Investing” theme resonates well with an investing community that now leverages on technology to trade “any product, any market, any time”.

The Group’s 15th edition of INVESTFair is a large-scale onsite event that will be held on Saturday 27th August 2022 from 9am to 6pm, at Suntec Singapore Convention and Exhibition Centre, Hall 404. To date, sponsors include SGX Group, Moomoo Singapore, TD Ameritrade Singapore, SPH Media, FTSE Russell, CSOP Asset Management, City Index, Lim and Tan Securities, USMART, Webull, Tiger Brokers, UOB Asset Management etc.

The event is expected to draw a sizeable crowd of retail and mass affluent investors. Entrance is free of charge, and visitors can register at https://investfair.com.sg/register.html

Mr Christopher Lee, CEO, ShareInvestor Group said “INVESTFair has been an annual event that investors have looked forward to since 2007. This year’s line-up of top tier speakers, insightful panel discussions, innovative product exhibitors and generous lucky draws promises to make it an even more enjoyable as well as educationally enriching event.”

Mr Gavin Chia, Managing Director, Moomoo Singapore and a Platinum Sponsor of the event said, “Our vision is to revolutionize Singapore’s investing landscape by promoting both investor education and intelligent investment strategies. Investing is truly borderless. Many investors look to follow experts’ ideas and strategies to create a sustainable, lasting wealth portfolio in a complex investing environment.”

“Moomoo Singapore has strived to promote financial literacy through various partnerships that inspire and empower investment decisions. This year, Moomoo Singapore has returned to the physical INVESTFair, offering investors an opportunity to connect with industry veterans to share insights and learn strategies for shielding assets against market volatility and global inflation.” Added Gavin Chia.

Mr Greg Baker, CEO of TD Ameritrade Singapore, said, “We are delighted to be a partner of INVESTFair once again, and to be a part of conversations that aim to help Singapore investors take better control of their financial lives. In today’s fast-moving market, the most important asset investors can have is knowledge that will help them to trade quickly, decisively, and efficiently. We look forward to sharing how investors can stay on top of market trends and make more-informed investment decisions when trading in the U.S. markets, by leveraging our educational resources and thinkorswim(R) suite of platforms.”

To know more about INVESTFair, please visit https://www.investfair.com.sg

About ShareInvestor (www.shareinvestorholdings.com)
A leading regional media and technology company, ShareInvestor Pte Ltd (SI) was founded in 1999 to empower investors to make informed investment decisions. SI focuses on providing investor relations, market data and investor education services, and operates the largest investor relations network in the region.

Over the past, 22 years, the SI Group has grown from 12 staff in Singapore to more than 130 staff in five countries (Singapore, Malaysia, Thailand, Indonesia and Australia). It has also made strategic investments in investor relations/public relations firm, Waterbrooks Consultants Pte Ltd (https://www.waterbrooks.com.sg/), and Singapore’s leading social media platform for investors, Investing Note Pte Ltd (https://www.investingnote.com).

SI (https://www.shareinvestor.com/) provides online market data for multiple markets across its online platform tools ShareInvestor Station(TM), ShareInvestor WebPro(TM) and ShareInvestor Mobile. Its other products include Investor-One (https://www.investor-one.com/), a website on investor education, market news, corporate developments, and data analytics; as well as INVEST Magazine published weekly in Malaysia and monthly in the Singapore version.

It also assists public listed companies and financial institutions with their corporate website designs and technology services. SI organizes financial investment seminars and conferences for investors. Its annual large-scale events INVEST Fair(TM) ( https://investfair.com.sg ) in Singapore and Malaysia draws thousands of participants.

For more information, please contact:
Media Contact:
Mr Wayne Koo
Mobile: +65-9338-8166
Office: +65-6958-8008
Email: query@waterbrooks.com.sg, wayne.koo@waterbrooks.com.sg

Event Contact:
Ms Zhao Yan Jing
Office: +65-6958-8019
Email: yanjing.zhao@shareinvestor.com, events@shareinvestor.com

The Executive Talk by ShareInvestor: Srinanaporn PCL (SET: SNNP)

Srinanaporn Marketing PCL (SET: SNNP) Senior Executive Vice President Business Division I, Mr. Wiroj Wachiradechkul gave an impressive interview about his marketing strategy and company vision which have been the key factor driving SNNP a fast-growing FMCG company in Thailand and soon the region.

Mr. Wiroj Wachiradechkul

1. What was the key to success that significantly drove SNNP’s business performance in 2021?

First of all, long-term planning is essential for an FMCG business. Before launching new products, we always do consumer research to find consumer demand. Therefore, business performance in 2021 is the payback for our hard work over the past three years. In addition, we have a variety of products, mainly snacks, and beverages such as Bento, Jele, Magic Farm, Lotus, and 20-30 other brands. When in the low season of one product, we have other different options to offer the customer. This is why our performance was quite good throughout the whole year.

Second, we have the products that position the market leaders, Bento and Jele, to which we have consistently penetrated marketing activities. For the F&B industry in this country, I have seen any Thai brands that cover up to 70% market share. And both products are from the same company. Thus, today our well-planned tree has grown by leaps and bounds. This is the first step. The result from Q1/2022 will probably come out even better than the year 2021.

2. What has been the strength that makes SNNP stand out from competitors in the market?

Srinanaporn Marketing Public Company Limited is originally a Thai company. Executives have been in this business for over 30 years. We know the needs of consumers, retailers, wholesalers, and, thereafter, the comprehensive method for product development. This is the first one. Very important. Once the products hit the market, everyone tries them and feels delicious, mellow, and safe. This is the strength of product development we have adhered to for over 30 years. And today, it’s still the same generation. After that, when the products become popular, we launch marketing campaigns to extend market share.

The second phase was when we listed the company on the stock exchange. We had to change the structure and bring in professionals whose experience could help us improve our operation and management. Those working with us before will see that the current process and management have differed from the past. We have adjusted ourselves to accommodate future consumer changes.

They said that big fish nowadays could not eat little fish because it is more adaptable than big ones. But another aspect that I think is also very important is the marketing strategy. Assuming there are 100 products in the market. Maybe only five would be successful. Concept of placing products and doing market research to find the actual demand of consumers must be precise. The key is to turn consumers’ needs into products they must purchase.

3. What is your marketing plan for new products in 2022?

Firstly, SNNP has successfully placed a new product called “Jele Chewy,” targeting upper elementary – middle school children. We wanted to introduce “Jele” to the younger generation since we already have a “Jele Cup,” “Jele Freshy,” and “Jele Beauty” for adults. So, Jele Chewy came out to fill the gap. We succeeded pretty well. Secondly, “Lotus chicken skin.” We expect the product will achieve its goal. The primary aspect is hygienic and low-fat ingredients, followed by convenience, as consumers can buy it 24-7 because it’s available in the convenience-stole. Another major highlight this year is that we are the first and only company in Thailand to produce hemp and cannabis-related products. We released lotus chicken drumsticks mixed with hemp leaves and hemp seeds. Hemp seeds are high in protein which Thai people still know very little about. Therefore, we have been working hard to educate consumers and make them understand the benefits. Another item that I think would catch the thunder is “Magic farm cannabis leaf juice.” We couldn’t even produce fast enough to fill the demand during summer.

In the meantime, we have already planned the product pipeline, marketing campaigns, and a new advertising movie for the next three quarters. In addition, the best part of Q3 is a new Jele with cannabis and CBD. It will definitely be the star. Next destination, we aim to launch food supplements in the jelly form. Today, when consumers buy food supplements in department stores, often, they were informed about the benefit by word of mouth. However, we will make it reliable. And we are confident because SNNP has been in this business for 30 years, and every Jele product contains vitamins. So, it is going to be our future S curb.

4. What about the overseas marketing plan?

We currently have products distributed in 35 countries on five continents, which is the model where we have local distributors. At the same time, we also have another business model in Cambodia and Vietnam, where we set up our factories. We expect our factory construction in Vietnam to be completed sometime around the end of Q2. SNNP has been in this market for more than ten years. We are confident that consumers are familiar with our products. After that, in the medium term, we have the initiative to set up a factory in Indonesia. We currently rely on the local convenience store chains which distribute our products throughout their tens of thousands of branches. Just like 7-11 here. Another significant market is China. Today, our revenue in China is still a tiny amount. However, in the future, I guarantee the figure will grow enormously. Overall speaking, our current business revenue is 80 percent in Thailand and 20 percent abroad. One day, the latter will grow more extensive than the former. Today our revenue is between 4 – 5 billion THB. But if the overseas business grows bigger, it is not too exaggerated to expect a ten billion THB within the near future. And it will be a great honor for SNNP. From a Thai company to becoming a regional and worldwide corporate.

Nowadays, even though we don’t seriously focus on marketing strategy overseas, Korean artists pick Bento whenever they come to Thailand. So, if you want to hold their hand, just give them Bento, and they will come and take your hand. A famous Thai artist in Korea who visited Thailand recently brought Bento back for her friends. If you are a fan of Korean artists, you would see they helped us promote Bento from time to time. Do you know Bento is one of the top five tourists’ most-picked products?

5. SNNP has been with Thai society for over 30 years. How do you define sustainability, and to what extent have you applied it to the company?

People are the center of corporate sustainability. We have employees, both Thais, and foreigners, of over 3,000. What inspires them to continue working here? Because people are our priority. They come first. People are essential in the development and extension of the organization. When they are well trained and knowledgeable, the extension of sustainability in various dimensions will come after. We also provide CSR and improve the work environment in the factory. For example, recently, I made a solar roof at the factory, changing and upgrading machines to prevent the risk of an accident. These are essential elements of the organization’s sustainability. They surround the center, which is the people.

6. What core values do you and the employees adhere to at work?

All the products, whenever our children try, must be safe. That’s the number one aspect. Second, it must be delicious. And finally, good for health. The core value we adhere to has proved itself through the quality of the products. Every item we sell domestically and internationally always comes from excellent consumer research. We develop innovation to fulfill consumers’ needs. It is embedded in the DNA of everyone who founded this company and passed on from generation to generation.

About The Executive Q&A Series

The Executive Q&A Series is presented by ShareInvestor, Asia’s leading financial internet media and technology company and the largest investor relations network in the region. For more information, email admin.th@shareinvestor.com. Website: www.ShareInvestorThailand.com