LQR House Inc. Board of Directors Approves Purchase of Up to $1M Bitcoin as Treasury Reserve Asset and Retention of Up to $10M Crypto Payments on CWSpirits.com

LQR House Inc. (the Company or LQR House) (NASDAQ:LQR), a niche e-commerce platform specializing in the spirits and beverage industry, today announced that its Board of Directors has approved the purchase of up to $1 million in Bitcoin as part of its treasury management strategy.

In addition, the Company will now accept cryptocurrency payments on CWSpirits.com, giving customers the flexibility to purchase alcohol using digital currencies. As part of this initiative, LQR House has adopted a policy to retain up to $10 million of these crypto payments in Bitcoin, reflecting the Company’s confidence in the long-term potential and value of digital assets.

“As Bitcoin continues to gain traction as an accepted asset class, we see a unique opportunity to strengthen our treasury with an innovative investment,” said Sean Dollinger, CEO of LQR House. “In our opinion, Bitcoin’s inherent scarcity and finite supply position it as a modern hedge against inflation and a safe haven in times of economic uncertainty. We believe Bitcoin aligns with our forward-thinking strategy and complements our mission to drive innovation across all aspects of our business.”

While Bitcoin will now be integrated into LQR House’s diversified strategy, the Company remains firmly committed to its core operations. This includes executing its previously announced cost-cutting initiatives aimed at enhancing profitability and collaborating closely with its new board members to define and implement the most effective strategies for sustainable growth.

LQR House will monitor its Bitcoin holdings closely, ensuring they align with market conditions and the Company’s cash flow requirements.

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the “SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings “Risk Factors”. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

Contact Information
Sean Dollinger
CEO
info@lqrhouse.com

SOURCE: LQR House

LQR House Inc. Reports 424.58% Year-Over-Year Revenue Growth in October 2024 Compared to October 2023

LQR House Inc. (the Company or LQR House) (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, is pleased to announce significant revenue growth for October 2024, including a 424.58% year-over-year increase compared to October 2023 and a notable month-over-month increase in 8% from September 2024 to October 2024.

In October 2023, LQR House generated $45,400 in revenue. For September 2024, the Company’s revenue reached $238,159.57, highlighting the positive momentum driven by strategic partnerships and platform sales. Since going public in August 2023, LQR House has prioritized building sustainable partnerships, adding new marketing contracts monthly. These partnerships have become a steady source of recurring revenue, with clients engaging LQR House’s proprietary marketing services to drive brand awareness and sales on CWSpirits.com.

Sean Dollinger, CEO of LQR House, commented, “I’m not sure everyone realizes just how valuable these partnerships are-they’re monthly recurring revenue from brands paying for our marketing services, including banner ads, email campaigns, and influencer content. Each of these drives traffic and sales on CWSpirits.com, which we own. We’re incredibly proud of each new partner that trusts us with their brand’s growth, and we believe that October’s results are a testament to the platform’s strength. Not only is revenue up year-over-year, but we also saw an increase from September to October 2024, showcasing our commitment to growth and delivering results.”

LQR House’s continues focusing on strategic partnerships and expanding its product offerings aiming for sustained growth within the competitive spirits and beverage market.

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the “SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings “Risk Factors”. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

Contact Information
Sean Dollinger
CEO
info@lqrhouse.com

SOURCE: LQR House

LQR House Announces Transfer of Repurchased Shares to Its Account Held by Its Transfer Agent Following the Commencement of the Buyback Program

LQR House Inc. (the Company or LQR House) (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, announces the repurchase of 576,713 of its shares and subsequent transfer of those shares from its brokerage account to its account with its transfer agent, representing 15% of its total outstanding shares.

In a strategic move guided by advice from close advisors, LQR House acknowledges that shares held by its transfer agent would not be available to cover short sales of the LQR’s common stock. Employing this approach, the company anticipates that the repurchased shares will remain beyond the reach of short sellers, establishing a more robust defense against bearish speculation on the stock.

Sean Dollinger, CEO of LQR House, shared insights on this initiative, stating, “Given what I perceive as a persistent challenge from short sellers, I am adopting a proactive stance. I urge shareholders with substantial positions to move their shares from their brokerage accounts to an account with Vstock Transfer, our transfer agent. We’d be happy to offer assistance and can facilitate the email coordination with VSTOCK to aid making this transfer. Feel free to initiate the process by sending an email to sean@lqrhouse.com. Stockholders should be aware that any such transfer would significantly increase the time in which it would take for Stockholders to sell their shares should they desire to do so.”

This proactive step not only may decrease the amount of short sales of LQR’s stock but also reinforces LQR House’s commitment to maintaining a strong and resilient market position. With a focus on transparency and shareholder protection, LQR House remains dedicated to fostering long-term value and stability in the volatile financial landscape.

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role as an e-commerce leader, LQR House is a marketing agency with a specialized focus on the alcohol industry. The company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a proven return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement on Form S-1 filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact:
info@lqrhouse.com

LQR House Reports 458% YOY Revenue Surge in December 2023, Fueled by Holiday Ecommerce Success

LQR House Inc. (the Company or LQR House) (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, proudly announces a remarkable 458% YOY increase in revenue for December 2023 compared to December 2022. This achievement aligns with The National Retail Federation’s forecast, projecting record-breaking holiday spending between $957.3 billion and $966.6 billion during November and December 2023.

In December 2022, LQR House recorded revenue at $74,053, and the Company has witnessed a significant growth to $339,713 in December 2023. We believe that this accomplishment is not isolated but part of a broader trend, evidenced by record-breaking sales over the Black Friday to Cyber Monday weekend where November’s monthly revenue surged over 300% year-over-year. In our view, these results indicate that this is not a one-time occurrence for LQR House, but rather, we believe it’s evolving into a recurring situation where LQR House is actively cultivating consistent momentum.

Sean Dollinger, CEO of LQR House, emphasized the significance of the holiday season in ecommerce, stating, “December consistently stands out as the most robust period for ecommerce. Holiday spending tends to escalate, and concurrently, alcohol sales witness a notable rise. We believe, that the year-over-year increase in sales truly attests to the value LQR House brings. Following its remarkable performance in November, the Company replicated its success in December. The aim is to sustain this growth trajectory as we unveil exciting plans ahead to further disrupt the industry and deliver increased value to our shareholders.”

We believe that LQR House continues to solidify its position as a trailblazer in the ecommerce landscape, showcasing rapid growth and innovative strategies to meet the evolving demands of consumers in the spirits and beverage industry.

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role as an e-commerce leader, LQR House is a marketing agency with a specialized focus on the alcohol industry. The company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a proven return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement on Form S-1 filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact:
info@lqrhouse.com

LQR House Repurchases 499,940 Shares in Ongoing Share Buyback Program and Shares Fintel’s Updated Price Target of $306 per Share

LQR House Inc. (the Company or LQR House) (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, provides an update on the progression of its Share Buyback Program and shares Fintel’s updated price target for LQR.

LQR House has executed another tranche of its Share Buyback Program, reinforcing its commitment to shareholder value. During the week ending, December 15, 2023, the Company strategically repurchased 499,940 shares of its common stock at an average cost of $2.26859 per share, following Rule 10b-18 guidelines. This move was the Company’s response to shareholder concerns, demonstrating the management’s attentiveness and dedication to enhancing value by reducing the available free float.

Sean Dollinger, Chief Executive of LQR House, expressed his ongoing belief in the Company’s resilience, citing the recent events as a testament to its strength. Mr. Dollinger stated, “With continued confidence in our business and pipeline, the management team believes that Company shares are an attractive investment opportunity.” He emphasized his thoughts on the undervaluation of LQR House shares and the share repurchases serving as a value-enhancing use of capital. Mr. Dollinger further commented on the Company’s financial discipline and strategic focus, stating, “As we look at the broader landscape and the strategic opportunities before us, we intend on remaining financially disciplined with a clear focus on executing against our strategy, delivering value for our shareholders, and investing in our future.”

Additionally, Fintel published an article on December 16, 2023, detailing a staggering 5900.00% increase in the average one-year price target for LQR to $306.00 per share from the prior estimate of $5.10 per share dated November 26, 2023. The average one-year price target for LQR House has been revised significantly, reflecting an increase of 11,806.61% from the latest reported closing price of $2.57 per share. This positive adjustment is based on various analysts’ estimates, ranging from a low of $303.00 to a high of $315.00 per share. For more details, read the full article here.

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role as an e-commerce leader, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a proven return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement on Form S-1 filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact: info@lqrhouse.com