Category: Retail

Trintech Announces Sponsorship of ServiceNow’s Knowledge 2021 Event

Trintech to present how to digitize workflows across your financial close process with CadencyDirect, the only Financial Close Automation (FCA) application on the Now Platform(R)

Trintech, a leading global provider of integrated Record to Report software solutions for the Office of Finance, today announced its gold sponsorship of ServiceNow’s Knowledge 2021 event taking place virtually May 11th – 20th. During this event, digital leaders, partners, and forward-thinkers will come together to discover how organizations are becoming more resilient and reshaping their industries with digital workflows.

As part of this sponsorship, Trintech will be hosting two speaking sessions. The first, “Delivering Real-Time Financial Insights with the Right Processes and Technology,” will be co-hosted with KPMG and focuses on how to address the financial close by combining effective processes and technology that simplify workflows across your Office of Finance.

“As enterprises continue to accelerate digital transformation efforts, it is critical to think about this holistically from both a process and technology-perspective,” said Scott Cohen, Advisory, KPMG LLP. “A comprehensive digital workflow transformation is vital to your future success and we are excited about our expanded partnership with both Trintech and ServiceNow to address companies’ unique finance and organizational transformations by turning knowledge into value and successfully driving large, global, and complex workflow transformation.”

The second session, “Transform Your Office of Finance by Powering Your Workflow with CadencyDirect,” will showcase how CadencyDirect, the only Financial Close Automation (FCA) application on the Now Platform(R), can digitize your workflows across your financial close process on a single, scalable, cloud-based platform that reduces complexity and risk, accelerates the overall process, and drives a greater experience for finance teams.

“Leading enterprises understand the need to digitize workflows across the enterprise which is why we are excited about our recent partnership with ServiceNow and bringing our CadencyDirect solution to the ServiceNow customer base at Knowledge 2021,” said Robert Michlewicz, Chief Strategy Officer at Trintech. “For finance organizations, CadencyDirect complements and extends financial operations management by addressing the shared needs of the CFO, CIO and CAO and enabling their teams to digitize workflows impacting the financial close process – thus creating visibility and improved synergies that help companies achieve a more effective operating enterprise.”

Trintech recently was named a ServiceNow Elite Partner in the ServiceNow Technology Program, bringing CadencyDirect, an industry-leading financial close automation solution, into the Now Platform(R) to support digital transformation across the enterprise. CadencyDirect is powered by Trintech’s industry-leading Cadency solution that combines all financial close activities into a single, seamless process, including operational matching, intercompany transaction management, balance sheet reconciliations, journal entry management, close task management and compliance. Cadency integrates with 100s of ERP instances including SAP(R), Oracle(R) and NetSuite(R) and currently serves the majority of the Fortune 100.

For more information on ServiceNow’s Knowledge 2021 event, or to register, click here. https://knowledge.servicenow.com/

Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.

About Trintech
Trintech Inc., a pioneer of Financial Corporate Performance Management (FCPM) software, combines unmatched technical and financial expertise to create innovative, cloud-based software solutions that deliver world-class financial operations and insights. From high volume transaction matching and streamlining daily operational reconciliations, to automating and managing balance sheet reconciliations, intercompany accounting, journal entries, disclosure reporting and bank fee analysis, to governance, risk and compliance – Trintech’s portfolio of financial solutions, including Cadency(R) Platform, Adra(R) Suite, and targeted tools, ReconNET(TM), T-Recs(R), and UPCS(R), help manage all aspects of the financial close process. Over 3,500 clients worldwide – including the majority of the Fortune 100 – rely on the company’s cloud-based software to continuously improve the efficiency, reliability, and strategic insights of their financial operations.

Headquartered in Dallas, Texas, Trintech has offices located across the United States, United Kingdom, Australia, Singapore, France, Germany, Ireland, the Netherlands and the Nordics, as well as strategic partners in South Africa, Latin America and the Asia Pacific. To learn more about Trintech, visit www.trintech.com or connect with us on LinkedIn, Facebook and Twitter.

About KPMG LLP
KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 146 countries and territories and in FY20 had close to 227,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. Learn more at www.kpmg.com/us.

Media Contact:
Kristina Pereira Tully
Vested
+1-650-464-0080
trintech@fullyvested.com

SOURCE: Trintech, Inc.

HKTDC Lifestyle ShoppingFest draws to successful close

  • 75% of exhibitors agree physical show helps promote business
  • Gourmet products prove most popular with public

The HKTDC Lifestyle ShoppingFest, a brand-new public fair organised by the Hong Kong Trade Development Council (HKTDC), came to a successful close yesterday (2 May).

The fair kicked off on 28 April (Wednesday) and ran over five days at the Hong Kong Convention and Exhibition Centre (HKCEC), featuring 430 exhibitors and attracting more than 55,000 public visitors.

The Lifestyle ShoppingFest concluded successfully yesterday (2 May). Happy shoppers are pictured visiting the last day of the fair to buy their favourite products.
“Food Street” introduced local and global delicacies.
Fun-filled events were held during the fair including cooking demonstrations by master chefs, rope-skipping and smart bidding auctions.

HKTDC Deputy Executive Director Benjamin Chau said: “The Lifestyle ShoppingFest is the first physical show organised by the HKTDC since the pandemic began early last year. We implemented a series of anti-pandemic measures to safeguard the health and safety of participants. We were pleased to see a positive response from exhibitors and the public, reflecting the fact that physical shows are irreplaceable. The HKTDC responded to the needs of Hong Kong enterprises, bringing them additional selling opportunities during a challenging period, while the public were provided with an enjoyable shopping experience.”

Apart from the Hong Kong Book Fair and concurrent fairs running in mid-July, the HKTDC will also host several trade fairs including the Hong Kong International Jewellery Show and Hong Kong International Diamond, Gem & Pearl Show from 25 to 29 July, and the International Sourcing Show from 26 to 29 July. The three fairs will be the first concurrent physical trade fairs to be staged by the HKTDC since the pandemic. It is expected that the three fairs can create synergies across industries, enhancing sourcing efficiency and creating more opportunities for cross-industry exhibitors.

Physical fair provides boost for business
This five-day Lifestyle ShoppingFest provided a valuable opportunity for small and medium-sized enterprises (SMEs) to understand more about consumers’ preferences. The HKTDC conducted a survey to gauge the views of exhibitors, finding that 75% of exhibitors agreed that physical shows can help to boost their businesses.

Richard Leung, Director of the Ballerina Watch Company Limited, said: “The pandemic has inevitably decelerated the economy and had an impact on exports and local retail. The Lifestyle ShoppingFest is a timely opportunity to provide a solid selling platform for various industries as the pandemic subsides. Consumers of high-end products such as jewellery and watches prefer examining tangible products, which explains the importance of physical fairs.” He added that as the pandemic comes under control, sales of food and hygiene products will see a brisk recovery, followed by a progressive resumption of sales for high-end consumer products.

It was the first time for optical agent Opticon Ltd to join a local public fair. Christopher Chan, Director of the company, said, “We focused on commercial clients in the past, but we are now looking to explore the retail market. The people flow and atmosphere at the Lifestyle ShoppingFest was good, helping us to get to know more about consumers’ preferences which in turn will give us more confidence to build up our retail business.”

OMG Design, the sole agent of Israel suitcase brand Rollink in Asia, promoted its feature products at the fair having seen strong growth in consumer demand for household products amid the pandemic. Andy Cheung, the company’s Business Development Manager, said: “The Lifestyle ShoppingFest showcased a wide range of products that attracted local consumers from different age groups. We adjusted our marketing strategy, offering special prices to attract visitors at the fair. We successfully sold more than 100 Rollink suitcase at a discount of 45%, earning revenue of approximately HK$80,000.” Mr Cheung also met a jewellery industry buyer and wine supplier interested in using the company’s suitcases for product packaging and corporate gifts. He hopes to close more business deals after the fair.

To help exhibitors grasp online business opportunities, the KOL Live Station was set up at the fair. The HKTDC partnered with the team from Bonjour Hong Kong to introduce a range of highlighted products, and individual exhibitors also got the chance to present their own products at the Live Station. A series of live-broadcast sessions featured products from nearly 60 exhibitors, with some of the products made available for online sale at the Bonjour HK Mall. The HKTDC is also collaborating with e-commerce platform Boutir to offer exhibitors the chance to open an online shop with a three-month free service to help them get established as an online retailer.

Gourmet products remain popular with public
A survey of visitors to the fair showed the four most popular product categories to be food and drink (75%), healthcare and sanitary products (20%), houseware (20%), as well as luxury products such as jewellery and watches (18%). The reasons visitors found the show attractive included special prices and discount offers (65%), product quality (61%), and the variety of products offered (57%).

Of those surveyed, 82% of visitors expressed satisfaction with the health and safety measures put in place at the show, including reminders on social distancing, the cleanliness of public areas, and minimising the exchange of cash at the event.

Websites
– Lifestyle ShoppingFest: https://lsf.hktdc.com/en
– HKTDC Media Room: http://mediaroom.hktdc.com/en
– Photo download: https://bit.ly/2PFdk0L

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org

HKTDC’s debut Lifestyle ShoppingFest opens today

Boosting local spending, helping SMEs explore retail opportunities

The Hong Kong Trade Development Council (HKTDC) is launching a brand-new public fair, the Lifestyle ShoppingFest, which opens today (28 April) and runs for five days until 2 May at the Hong Kong Convention and Exhibition Centre (HKCEC).

The fair features 430 exhibitors presenting a broad selection of premium products and good deals, providing local citizens with a unique one-stop shopping experience. The event will also help local small and medium-sized enterprises (SMEs) tap into the retail market and capture new business opportunities during the pandemic.

The Lifestyle ShoppingFest opens today featuring 430 exhibitors, giving local people the chance to buy a wide range of products.
Numerous discounts are offered at the fair with many selected products on sale at low prices.
Master Chief Yvonne demonstrated some easy-to-cook dishes in the “Gourmet at Home by Y’s Kitchen” programme and shared some cooking tips. Pictured on the left is Harry Yip, Chairman of the Hong Kong & Kowloon Provisions and Wine & Spirit Dealers’ Association Limited.

HKTDC Deputy Executive Director Benjamin Chau introduced the fair, which features eight themed zones: Glamour & Style, Tasting Journey, Healthy Living, Home Inspiration, Play & Learn, Digital Life, Baby Essentials and Pet Care. “With COVID-19 having brought significant changes to people’s daily lives, local companies have the opportunity to adapt to changing market trends by introducing new and innovative products at the fair. The event will help companies tap into the local retail market and win new business opportunities, while the public is provided with an enjoyable shopping experience.”

Surprise offerings, discounted products available at “flash sales”
To help encourage people to spend, a range of discounts and promotions are available at the fair. Various new products are sold at special prices throughout the event, including the KORE wobble chair with a discount of 70%, the Rollink foldable suitcase at 45% off, half price watches and more. The Hong Kong and Kowloon Provisions, Wine & Spirits Dealers’ Association Limited and Nam Pak Hong Association present 46 food exhibitors, such as Hai Sang Hong, Hiang Kie Coffee, Hong Kong Top Kitchen, Sun Wah Wine & Spirit, Trillion Food, Tung Tai Hong, Yuen Tai and many others. Numerous exhibitors have offers ranging from HK$1 promotions to buy-one-get-one-free flash sales. Visitors can also join smart bidding auctions for popular items such as the GIA pink diamond ring, Cognac, OBAKU premium watch, STICKU smart cane, Primada low sugar rice cooker, and the O2U air station – all at very low prices.

Lucky draws will be held every day during the fair. Customers can redeem one lucky draw coupon for every HK$200 spent on the same day. Prizes on offer include staycation packages from Hong Kong Ocean Park Marriott Hotel, and F&B coupons from Hotel Alexandra, Novotel Hong Kong Century, Outback Steakhouse, SOHO East and The St. Regis Hong Kong. Other prizes include a Fouette x Le Petit Prince necklace, a gourmet gift set from Cheung Ying Hong, Italian Independent eyewear and more. The public can also download e-coupons, including discounts up to HK$2,000.

40+ fascinating activities include demonstrations from star chefs
A series of interesting activities at the fair include several cooking demonstrations by Chef Yvonne Chu, Chef Siu Sau-heung Kitty, Michelin-starred Chef Chan Kwok-keung, Chef Wong Man-chung from Full House Seafood Chinese Restaurant and Chocolate Tasting Expert Christy Chan, all of whom will share tips on how to be a better home cook. And Ivan Sean, Chairman of the Sake Industry Committee of the Hong Kong General Chamber of Wine & Spirits, will share insights on how to select Japanese sake.

Other attractions include the “Fly High Hong Kong” Korean classical and K-Pop music performance by the Korean Chamber [GAON] Orchestra and tips from international online store BuyDong on how to develop a start-up business. Experts from different industries will offer insights into how to buy natural gems, the secrets of the salt lamp, redesigning T-shirts, enjoying a healthy diet, and more. Details of all the various activities are available at the fair website.

Mother’s Day sales opportunities, spotlight on innovative health products
Mother’s Day is just around the corner and there are a number of suitable gift choices on sale at the fair, including luxurious jade jewellery from “Jade Street”, South Sea pearl jewellery and a range of diamond and gems. Korea’s Haenam organic GABA rice, Japan TAMBA Black Soybean Tea, coconut, fish maw and chicken soup, Xen Xen durian juice from Thailand, and spring water sourced from Mt Fuji, to name just a few. The Hong Kong Children, Babies, Maternity Industries Association gathers several children and baby products exhibitors at the Baby Essentials zone, offering a wide range of products including a baby playmat, folded storage box set, parent-kid backpacks and baby skincare products.

The pandemic has resulted in various lifestyle changes for people in Hong Kong. Wearing masks, increased household hygiene and hiking have all become part of the “new normal”, creating a demand for related products. The fair features innovative items such as a portable oxygen generator from Japan, an ultra-small window-cleaning robot, a portable ionic air disinfector and the World Vision Window Mask. A wide range of household products will also be on sale at the fair, including the soil-free growing material Pafcal, the UpRight Seat, a USB rechargeable mini blender and much more.

The Hong Kong People and Brands Pavilion brings together 26 quality local brands, including Dynasty Food, specialising in “Made in Hong Kong” sauces, Wing Sang Tong herbal tea, BDH Rice Merchant and Abalone King. Nearly 20 Hong Kong fashion brands are participating in the fair including winning designers from various editions of the Hong Kong Young Fashion Designers’ Contest (YDC), such as Arto Wong, Charlotte Ng, Jason Lee and Wilson Choi. Selected brands are presenting their newly launched 2021 fall/winter collections for pre-order.

To help SMEs grasp new business opportunities, the fair has strengthened its online-to-offline promotions. The HKTDC is partnering with Bonjour Hong Kong to introduce a range of products. All the livestreaming shows will be broadcast on the Bonjour page and the HKTDC Exhibition Channel on Facebook. In addition, the HKTDC is collaborating with e-commerce platform Boutir to offer exhibitors the chance to open an online shop with a three-month free service to help them get established as an online retailer.

Ensuring your safety for an enjoyable visit
The HKTDC has always put the safety of exhibitors and public as a top priority. The HKTDC will be working closely with the HKCEC to implement a series of anti-pandemic measures to safeguard the health and safety of everyone joining the fair, including:

– Onsite staff and exhibitors are required to take the COVID-19 nucleic acid test and present the SMS notification containing a negative result in order to perform duties at the fair.
– All visitors are requested to scan the QR code via the “LeaveHomeSafe” Mobile App at the fair entrance or complete the registration form provided (guest’s name, contact number, date and time of visit will be collected) which will be kept by the organiser for 31 days, to facilitate contact-tracing by the Centre for Health Protection (CHP) if necessary.
– There will be no paper tickets or ticketing offices at the fairground. Visitors can pay directly by Octopus card at major hall entrances to gain admission.
– Eating or drinking, including sample tasting, are not allowed at the fairground (including booth areas). Visitors cannot bring in and consume any food or drinks at the venue. Catering services will be provided at designated sites within the HKCEC.

To understand more about the hygiene measures and health tips being put in place for the fair, please visit: https://isf.hktdc.com/healthmeasure/en

The Lifestyle ShoppingFest runs from 28 April to 2 May. Adult tickets are priced at HK$10 per person; child tickets are priced at HK$5 per person (for children under 1.22m tall or primary school students). Visitors aged three and under or 65 or over will be admitted free of charge.

Websites
– Lifestyle ShoppingFest: https://lsf.hktdc.com/en
– Scan Me, JETSO D!: https://ecoupon.hktdc.com/lsf/eng
– Highlighted products: https://lsf.hktdc.com/pdf/2021/HighlightedProducts/Product_List.pdf
– HKTDC Media Room: http://mediaroom.hktdc.com/en
– Photo download: https://bit.ly/32WOgVO

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org

HKTDC’s debut Lifestyle ShoppingFest opens 28 April

– Boosting local spending through wide variety of global goods
– Supporting Hong Kong companies across 8 themed zones

The Hong Kong Trade Development Council (HKTDC) is launching a brand-new public fair, the Lifestyle ShoppingFest, which will run from 28 April to 2 May at the Hong Kong Convention and Exhibition Centre (HKCEC).

The fair features more than 400 exhibitors presenting a broad selection of products and providing local citizens with a unique one-stop shopping experience. The event will also help local companies tap into the retail market and capture new business opportunities during the pandemic.

HKTDC Deputy Executive Director Benjamin Chau, speaking at today’s press conference, said the brand-new Lifestyle ShoppingFest caters to a post-pandemic new way of life for local people. The event encourages local spending and provides small and medium-sized enterprises (SMEs) the chance to explore new opportunities and build new revenue streams during this challenging time.
Hong Kong General Chamber of Wine & Spirits President JoJo So; Michael Li from Nam Pak Hong Association; the Hong Kong & Kowloon Provisions and Wine & Spirit Dealers’ Association Limited Chairman Harry Yip; HKTDC Deputy Executive Director Benjamin Chau; and Korean Chamber of Commerce Chairman J. J. Na and Director Kim Tae Hyung; Hong Kong Children, Babies, Maternity Industries Association President Eddie Lam [L-R]
The fair presents global delicacies including Japanese NihonshuOendan

With COVID-19 having brought significant changes to people’s daily lives, HKTDC Deputy Executive Director Benjamin Chau, speaking at today’s press conference, said that local citizens have seen a change in their lifestyles, with more emphasis on personal and household hygiene, cooking at home, more stay-at-home time with kids, watching livestreaming videos and shopping online. “Our brand-new Lifestyle ShoppingFest caters to this new way of life for local people. It brings together global delicacies, fine jewellery, trendy accessories, branded fashion, cosmetics and healthcare items, household products and baby products, encouraging local spending and providing an enjoyable shopping experience.”

The fair features eight themed zones, including Glamour & Style, Tasting Journey, Healthy Living, Home Inspiration, Play & Learn, Digital Life, Baby Essentials and Pet Care.

Tapping into the stay-at-home economy, travelling the world from home
To help make homes germ-free, the fair features an air steriliser with a three-stage filtration system and a “magic water mop” set featuring technology that separates clean and dirty water. And with cooking at home becoming part of the “new normal”, visitors are offered a wide variety of quality food ingredients, including Italian pastas, cheese and truffle sauce, along with highly practical quality cookware such as titanium pots.

While overseas leisure travel continues to remain off limits, the fair features onsite photo spots of popular travel destinations, including a life-size Le Little Prince model from France. “Korean Street” highlights popular cosmetics, along with snacks, anti-epidemic supplies and Korean music performances. Global delicacies are another big focus at the fair, including Korea’s Haenam organic GABA rice, instant abalone porridge from Japan, and NihonshuOendan “KAKEYA” Sake – with only limited stocks. European gourmet choices include Extra Brut Champagne from France, XO cognac in an Eiffel Tower-shaped bottle, Italian sparkling wine, Spanish frozen suckling pig, and much more. “Jade Street” offers luxurious jade jewellery, South Sea pearl jewellery and a range of diamond and gems, while popular cosmetic brands such as Dior, Estee Lauder, LA MER, SK-II, Sulwhasoo and TOM FORD BEAUTY will also be on sale.

Supporting local brands
The Hong Kong People and Brands Pavilion showcases products from leading local brands such as Abalone King, Luk Yu Chinese tea bags and Nutzen, along with items as diverse as tea leaves, rice, home appliances and bedroom supplies. The Hong Kong and Kowloon Provisions, Wine & Spirits Dealers’ Association Limited and Nam Pak Hong Association together present 45 food exhibitors, with four “flash sale” promotional campaigns being held each day during the fair period.

In addition, about 20 Hong Kong fashion brands are participating in the fair including winning designers from various editions of the Hong Kong Young Fashion Designers’ Contest (YDC), such as Arto Wong, Charlotte Ng, Jason Lee and Wilson Choi, who will present locally designed fashion items and accessories. Chill Market will also feature local original designs and let the public know more about Hong Kong brands.

Fun-filled activities and shopping privileges
The HKTDC will stage a number of fun-filled activities during the fair including a demonstration of Chinese cooking by Chef Wong Man-chung from the Full House Seafood Chinese Restaurant. Representatives from the Centre for Food Safety will share tips on how to enjoy a healthier diet with less salt and sugar, while experts from the Hong Kong Jewellery and Jade Manufacturers’ Association and the Diamond Federation of Hong Kong will give tips on how to buy and appreciate jade and natural gems. Rope-skipping demonstrations and making STEM educational toys will be among the fun activities offered for parents and kids.

Various products will be sold at special prices at the fair. Lucky draws will be held to encourage shoppers to buy more and win more. Customers may redeem one lucky draw coupon for every HK$200 spent. Prizes on offer include staycation packages from Hong Kong Ocean Park Marriott Hotel, and F&B coupons from Hotel Alexandra, Novotel Hong Kong Century, Outback Steakhouse, SOHO East and The St. Regis Hong Kong. Other prizes range from gourmet items to lifestyle fashion accessories and healthcare products. Visitors can also bid for products including fashion jewellery and watches, home appliances and household products at low prices.

To help SMEs grasp new business opportunities and overcome the impact of the pandemic, the fair will strengthen its online-to-offline promotions. The HKTDC is partnering with Bonjour Hong Kong to introduce a range of products. All the livestreaming shows will be broadcasted at Bonjour and the HKTDC Exhibition Channel on Facebook. In addition, the HKTDC is collaborating with e-commerce platform Boutir to offer exhibitors the chance to open an online shop with a three-month free service to help them get established as an online operator. Furthermore, representative from Carousell, a large-scale e-commerce platform, will share online shopping tips for visitors to the event.

Ensuring your safety for an enjoyable visit
The HKTDC has always put the safety of exhibitors and public as a top priority. The HKTDC will be working closely with the HKCEC to implement a series of anti-pandemic measures to safeguard the health and safety of everyone joining the fair, including:

– Onsite staff and exhibitors are required to take the COVID-19 nucleic acid test and present the SMS notification containing a negative result in order to perform duties at the fair.

– All visitors are requested to scan the QR code via the “LeaveHomeSafe” Mobile App at the fair entrance or complete the registration form provided (guest’s name, contact number, date and time of visit will be collected) which will be kept by the organiser for 31 days, to facilitate contact-tracing by the Centre for Health Protection (CHP) if necessary.

– There will be no paper tickets or ticketing offices at the fairground. Visitors can pay directly by Octopus card at major hall entrances to gain admission.

– Eating or drinking, including sample tasting, are not allowed at the fairground (including booth areas). Visitors cannot bring in and consume any food or drinks at the venue. Catering service will be provided at designated places in HKCEC.

To understand more about the hygiene measures and health tips being put in place for the fair, please visit: https://isf.hktdc.com/healthmeasure/en

The Lifestyle ShoppingFest opens next Wednesday (28 April) at 10:30am and runs until 2 May. Adult tickets are priced at HK$10 per person; child tickets are priced at HK$5 per person (for children under 1.22m tall or primary school students). Visitors aged three and under or 65 or over will be admitted free of charge.

Websites
Lifestyle ShoppingFest: https://lsf.hktdc.com/en
Scan Me, JETSO D!: https://ecoupon.hktdc.com/lsf/eng
More Highlighted Products: https://lsf.hktdc.com/pdf/2021/HighlightedProducts/Product_List.pdf
HKTDC Media Room: http://mediaroom.hktdc.com/en
Photo download: https://bit.ly/3uZUpN5

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org

Daraz announces Seller Promises including faster pay-outs and accelerated business growth for local entrepreneurs

Daraz, the leading e-commerce platform in South Asia announced its commitment to provide additional support to local entrepreneurs and enhance the selling experience on the platform over the coming months.

In a recent online conference, Daraz Group CEO, Bjarke Mikkelsen, announced key initiatives planned for seller growth on Daraz. With the newly launched promises, the market leader will aid the economic growth of the region and accelerate digitalization.

According to Bjarke, “Sellers are the heart of Daraz’ ecosystem, and in 2021 our key focus will be to make it easier and faster to sign up, start selling, and growing your business online. Our seller promises for 2021 form the foundation to improve seller experience and allow our sellers to capture the full growth potential in the market.”

Key features of the announcement included:
1. Daraz will make the process of signing up easier and faster to allow new Sellers to start selling within 24 hours.
2. Effective immediately, Sellers will be paid twice as fast by reducing the payment cycle from 14 days to 7 days.
3. Daraz will aim to always respond to Seller enquiries on live chat within 30 seconds during business hours to ensure instant support.
4. For Sellers whose products are not selling as expected, Daraz will provide specific support to help identify the business gaps.
5. Lastly, the claims process will be streamlined to make it much easier and faster for Sellers to file claims when needed.

With these initiatives, and continued investments to increase the user base, Daraz expects to more than double the number of sellers generating more than a $1,000 revenue per month before the end of the year.

COVID has accelerated the retail shift to e-commerce, and thousands of sellers have been joining Daraz every month. However, the online retail share in the region is still low, and South Asian markets are expected to grow rapidly in the coming years. On this note, the CEO added, “We hope our seller community is as optimistic as we are about the year to come. Despite the COVID impact on the broader economy, we are convinced that 2021 will be a year of great success for e-commerce. We will be doing our utmost to make it a success for all of our trusted and valued sellers.”

Daraz’ mission to empower entrepreneurs across the region through its technology, logistics and business infrastructure. The seller promises for the upcoming year are a testament to the brand’s commitment towards its sellers and ecosystem. As Jack Ma – founder of Daraz’ parent company said, “Our philosophy is that we want to be an ecosystem. Our philosophy is to empower others to sell, empower others to service, making sure the other people are more powerful than us.” With this vision, Daraz will enable ease of business and encourage sellers to shift to e-commerce.

HKTDC International Sourcing Show | ONLINE attracts 23,000 buyers

Click2Match creates cross-industry opportunities
Online-and-offline sourcing emerges as new trend

The HKTDC International Sourcing Show is the first online-and-offline trade exhibition organised by the Hong Kong Trade Development Council (HKTDC).

The online section of the show, the HKTDC International Sourcing Show | ONLINE, which opened on 17 March, featured more than 1,400 exhibitors from 20 countries and regions, attracting some 23,000 buyers from 131 countries and regions. The show drew buyers from Hong Kong and around the world, including India, Indonesia, Japan, Mainland China, Malaysia, the Philippines, Taiwan, the United Arab Emirates and the United States.

The HKTDC International Sourcing Show | ONLINE featured more than 1,400 exhibitors from 20 countries and regions and 19 pavilions, attracting some 23,000 buyers from 131 countries and regions to source online.
More than 7,000 video meetings were conducted during the online fair, allowing buyers and exhibitors to make business deals amid the pandemic.
A series of webinars was hosted during the online fair, including “International Sourcing Outlook”, “Survive and Thrive: Leveraging End-to-end E-commerce Solutions” and “Utilising Licensing to Expand Your Business”. The webinars recorded more than 44,000 views in total, equipping companies with up-to-date insights on the latest trends in sourcing and marketing.

To help businesses capture new opportunities, the HKTDC mobilised its network of 50 offices worldwide together with its artificial intelligence-powered online business matching platform, Click2Match, to connect exhibitors with buyers. As of 31 March, more than 7,000 online business matching meetings had been successfully conducted, facilitating buyers and sellers to capture new business opportunities and help them overcome the impact of the pandemic.

Following a successful debut at HKTDC Autumn Sourcing Week | ONLINE last year, the HKTDC once again offered 3D virtual booths at the International Sourcing Show | ONLINE. It also launched a product video production service to help small and medium-sized enterprises (SMEs) design and produce promotional videos, facilitating them to showcase their products in a more eye-catching way and get better prepared for the era of digitalised sourcing. Both the 3D booths and the video service were well received by exhibitors.

Exhibitors and buyers positive about hybrid exhibition format
Even though the global pandemic situation is showing signs of improvement in some regions, its impact continues to be profound. Benjamin Chau, Deputy Executive Director of the HKTDC, believes that global sourcing will become increasingly digitalised and that future trade fairs will be more likely to offer a hybrid model of online and offline sourcing to reap the benefits of both formats. “When physical fairs resume, the HKTDC will continue to organise regular online sourcing events that will feature different themes and will align with the sourcing cycles of different industries. Our goal is to generate even more business opportunities for suppliers and buyers globally,” Mr Chau said.

As the trend for combining online and offline sourcing gains traction, the HKTDC conducted an online survey to gauge the views of exhibitors and buyers joining the International Sourcing Show. The survey found that the majority of exhibitors surveyed (80%) considered that trade fairs with online elements will become their major promotional channel in the future, while 96% said they would participate in the HKTDC’s online and physical exhibitions again. According to the survey results, most buyers (82%) indicated an intention to participate in trade fairs offering online and physical elements to develop both online and offline business opportunities.

Regarding business results, more than 80% of exhibitors said they had achieved one of the following objectives through the event, including generating new sales leads, meeting new customers, promoting their company’s brands and products, and launching and promoting new products. Over 90% of buyers agreed that the show helped them seek out new products and new suppliers and get a better understanding of market trends.

Click2Match helps facilitate business discussions and deals
Many companies taking part in the show were successful in finding either buyers or suppliers through the Click2Match platform. Rachel Chan, Business Development Specialist at Avery Dennison (Hong Kong) Ltd, said the online fair offered her company a good opportunity to introduce its total printing solutions and RFID labels to buyers from different industries. “We are very happy to have video meetings with more than 10 new buyers from different places including Mainland China, India, Malaysia and Thailand. The buyers are keen to develop cooperation opportunities with us, and we hope to continue receiving new sales leads or enquiries. The online show also helped to increase our company’s exposure.”

Atitaya Dechboon, a representative of Fashion Hometex Co Ltd in Thailand, said “We have made four new contacts with buyers from Mainland China, Brazil, Poland and Saudi Arabia. We expect potential orders worth US$100,000 from three new buyers. We are very satisfied with the Click2Match service which allowed us to arrange video meetings as frequently as we liked without any time conflicts.”

Artem Mykhailyk, Chief Operational Officer at Micon Trade LLC in Ukraine, was interested in sourcing smart wearable devices and DVR cameras. “Through the International Sourcing Show | ONLINE, we have found three potential suppliers from Mainland China and Taiwan. We plan to place orders worth US$280,000 with these suppliers. The show provided a unique and well-arranged online sourcing platform that offered an alternative to physical exhibitions amid the pandemic. I found it easy and convenient to find suitable products and make appointments with potential suppliers.”

Hanna Touma Bechara, Manager at Modern Electronics Co in Lebanon, found two potential suppliers from Hong Kong and Mainland China through the online fair. “Our budget for buying audio systems is US$30,000. Due to travel restrictions under the global pandemic, online trade shows like this are the only way we can find new suppliers for the time being.”

Intelligence Hub webinars let companies feel the market’s pulse
The Intelligence Hub set up during the online fair hosted 17 webinars which featured more than 60 industry experts sharing the latest industry developments and trends, attracting more than 44,000 views in total. The most popular webinars include “International Sourcing Outlook”, “Survive and Thrive: Leveraging End-to-end E-commerce Solutions”, “Utilising Licensing to Expand Your Business” and “Toys & Children’s Products Safety & Regulations Updates”. In addition, the HKTDC launched the “Let’s Go Phygital: Power Up for the New Normal” seminar series, helping SMEs adapt to the hybrid online and offline sourcing model, with the first round of webinars held during the online show. The videos of the webinars have been uploaded to the Intelligence Hub webpage (https://isshow-online.hktdc.com/en/intelligence-hub), enabling companies to review insights from industry luminaries anytime, anywhere.

The International Sourcing Show is first HKTDC exhibition to adopt an online-and-offline format, integrating the seven HKTDC trade fairs* that were originally scheduled to run in spring 2021. The online part of the show is available from 17 March to 29 July, while the physical exhibition will be staged from 26 to 29 July at the Hong Kong Convention and Exhibition Centre. While the Click2Match business matching service for the online show has concluded, buyers can continue sourcing with exhibitors through the upgraded hktdc.com Sourcing platform (http://sourcing.hktdc.com) until the end of July 2021.

*The seven fairs are: the HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong Houseware Fair, HKTDC Hong Kong International Home Textiles & Furnishing Fair, HKTDC Hong Kong Fashion Week, HKTDC Hong Kong Gifts & Premium Fair, and the Hong Kong International Printing & Packaging Fair. The latter event is co-organised by the HKTDC and CIEC Exhibition Co (HK) Ltd.

Websites:
HKTDC International Sourcing Show: https://isshow.hktdc.com/online/en/
Intelligence Hub: https://isshow-online.hktdc.com/en/intelligence-hub
Media Centre: http://mediaroom.hktdc.com/
Photo download: https://bit.ly/3msyefr

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org
Agnes Wat, Tel: +852 2584 4554, Email: agnes.ky.wat@hktdc.org

Ni Hsin to Expand Energy Coffee Business through Partnership with O&G Cooperative

BlackBixon Coffee to expand its market reach via new partnership

Ni Hsin Resources Berhad’s (Ni Hsin) food and beverage arm, Blackbixon Sdn Bhd (BlackBixon), has signed a brand partnership agreement with Koperasi Tenaga dan Petroliam Berhad (KTP), a cooperative for entrepreneurs in the oil and gas (O&G) industry, to grow the market for the ‘BlackBixon’ energy coffee drink.

The partnership will see BlackBixon retailing its drinks at various onshore and offshore O&G locations owned by members of KTP. This agreement will not only benefit BlackBixon through having more locations to distribute the energy coffee drink, but also benefits members of the cooperative, who will have another source of income through their participation in the BlackBixon business.

Present at today’s signing ceremony were the Guest of Honour, Encik Yazid Jaafar, President/Chief Executive Officer of Malaysia Petroleum Resources Corporation; Encik Sofiyan Yahya, Chairman of KTP and Mr. Khoo Chee Kong, Managing Director of BlackBixon.

Khoo said, “KTP is a cooperative established by professionals from the energy sector in 2019. One of KTP’s main mission is to enhance the economic and social well-being of its members through investment and entrepreneurial activities. BlackBixon’s business model fits in nicely, promoting small scale business which the members of KTP can participate.”

“As BlackBixon’s Brand Partner, KTP offers extensive networking and marketplace, primarily among the oil & gas and energy sectors. KTP also has an online business platform called edagang. We are optimistic this growing online business platform will further enhance the visibility of and offer business opportunities for BlackBixon. We view this Brand Partnership Agreement between KTP and BlackBixon as synergistic for both parties. Together, we are POWERING THE ENERGY PEOPLE!” he added.

BlackBixon represents the first venture by Ni Hsin into the F&B industry, with other plans in the pipeline to grow the business regionally given the heightened interest in energy drinks combined with the coffee-drinking culture of today.

Blackbixon recently appointed Red One Network Sdn Bhd, a mobile virtual network operator (MVNO), to market and retail BlackBixon coffee to its 1.2 million subscribers.

Subsequently, Ni Hsin also filed for a patent for BlackBixon’s invention, which includes the composition for boosting energy level, anti-fatigue and boosting mental alertness as well as use of the composition thereof, to protect the Company’s rights and to secure competitive advantage for its F&B business in selling products using the invention.

BlackBixon Energy Coffee is a composition providing the benefits of caffeine and ribose in combination when consumed. The drink accentuates the human body’s natural process of energy synthesis while at the same time lessening fatigue and boosting the mental alertness of an individual.

Please contact the below for more information:
Hakim Juraimi
Tel: +60 12-318 5410
Email: h.juraimi@swanconsultancy.biz

BlackBixon Partners with redONE in Marketing Push for Ni Hsin Resources’ F&B Business

BlackBixon Sdn Bhd (“BlackBixon”), the food and beverage (F&B) arm of Bursa Malaysia Main Market-listed Ni Hsin Resources Berhad (NIHSIN; KLSE: 7215), sealed the partnership with redONE Network Sdn Bhd (“redONE”), a mobile virtual network operator (MVNO), to market and retail Ni Hsin’s new energy coffee under the brand name ‘BlackBixon’.

BlackBixon coffee is described as a composition providing the benefits of caffeine and the patented Bioenergy Ribose(R) in combination when consumed and helps in accentuating the human body’s natural process of energy synthesis while at the same time lessening fatigue and boosting the mental alertness of an individual. There is also the nutritional coffee variant enriched with acai berry extract for a good source of phytonutrients and antioxidants enhancing immunity while providing anti-ageing benefits.

Present at today’s signing ceremony were Deputy Inspector-General of Police YDH Dato’ Seri Acryl Sani Abdullah Sani, Chairman of Ni Hsin Encik Sofiyan bin Yahya, Managing Director of BlackBixon Mr. Khoo Chee Kong, Chief Executive Officer (“CEO”) of redONE Encik Farid Yunus and Chief Sales Officer of redONE Mr. Ben Teh.

Managing Director of BlackBixon, Mr. Khoo Chee Kong said, “We are delighted to have this collaboration with redONE as we see a lot of synergy in terms of how we can leverage on redONE’s reach of 1.2 million subscribers to market our products. We believe redONE’s network can strengthen our marketing efforts and outreach to the target consumers, both business-to-business and business-to-consumer.”

“We see our entry into F&B as strategic for the future of Ni Hsin as this new business will enhance the earnings of the Company given the interest in energy and coffee drinks, as well as the increased demands in home coffee consumption. Our BlackBixon coffee capsules combine energy, nutrition and coffee by having caffeine and natural ingredients that boost energy and immunity. As for convenience, we provide coffee machine for our consumers to use in their home or workplace without any charge subject to terms and conditions. BlackBixon is your cafe@home@office@anywhere. Ni Hsin has other plans in the pipeline to grow the F&B business, with Malaysia being the initial market, and the regional market in our next step.”

“The COVID-19 pandemic has been challenging for many, Ni Hsin included. Our move into F&B will also be the beginning of our pivot from being a cookware manufacturer as we will grow the F&B business to be bigger than the cookware business over time. We see domestic and overseas consumer sentiment improving in the second-half of the year as vaccines become available and the economy recovers. This will also hopefully translate into better demand for our new business.”

Chief Sales Officer of redONE, Mr. Ben Teh said, “redONE is proud to collaborate with Ni Hsin in a win-win partnership where our 100 Premier Shops nationwide will attract more footfall while letting our subscribers enjoy a refreshing cup of BlackBixon coffee as they are waiting to be served. This is a good gesture and adds value to our customer experience.”

The signing of today’s agreement comes after the Collaboration Agreement Ni Hsin entered into with Fiatec Biosystem Sdn Bhd in August 2020 for the development and formulation of health and bioenergy products marking the Company’s move into the F&B business. In January 2021, the Company entered into a Supply and Technical Assistance Agreement with Global Coffee Resources Sdn Bhd (“GCR”) for the appointment of GCR as the supplier for the coffee beans and coffee powders. In February 2021, Ni Hsin also filed for a patent for BlackBixon to protect the Company’s rights to the invention and to secure the competitive advantage of its F&B business in selling products using the invention.

Please contact the below for more information:
Stefani Wan
Swan Consultancy
Tel: +6012 286-1481
Email: s.wan@swanconsultancy.biz

AppsFlyer Promotes Sanjay Trisal As New General Manager of India, Southeast Asia, and Australia, New Zealand, To Strengthen Regional Collaboration

Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New Zealand). Prior to this promotion, Sanjay was AppsFlyer India’s country manager for almost 6 years, and has grown AppsFlyer’s presence in India across all verticals and domains. During the shift to Work From Home in early 2020, Sanjay has set up a successful strategy that ensured productivity results soared, and backend processes remained intact for the team in India.

In this newly created role, Sanjay will be responsible for AppsFlyer’s regional growth over multiple markets across India, Southeast Asia, and Australia and New Zealand, and improve cross-border collaboration and ensure smoother efficiencies across teams. Based out of India for the time being, Sanjay will also oversee, plan, and coordinate operational strategies in INSEA/ANZ. With AppsFlyer having expanded into Australia and New Zealand in November 2020, Sanjay will also play a critical role in strengthening AppsFlyer’s commitment to the ANZ region.

Sanjay Trisal, General Manager, AppsFlyer INSEA/ANZ, says: “Going forward, regional collaboration will continue to be the key to our success, and I am excited to be in a position to work across core markets to drive business objectives and grow to meet the demands of the region alongside a high-performing team. AppsFlyer’s solutions help marketers to work smarter and fuel data-driven initiatives in a market that is constantly evolving. I look forward to tapping into the numerous opportunities INSEA/ANZ offers.”

The INSEA/ANZ regions have shown great potential in the mobile attribution industry and provides many opportunities for mobile marketers to maximise results. According to an eConomy report, the Southeast Asian internet economy has grown by 33% each year since 2015, showcasing the immense opportunities in the region. Similarly, the Australia and New Zealand industry is becoming a hub for mobile app development in the region with apps like Canva being a global phenomenon.

AppsFlyer’s 2020 growth has been exponential, reporting over USD200 million in Annual Recurring Revenue (ARR), as well as a late-stage extension of its existing USD210 million series D round. AppsFlyer now has over 1,000 employees, spread across 19 offices globally.

Sanjay brings over 20 plus years of strong sales, new business development, and management experience in the IT, High Tech and Consulting sectors. Before joining AppsFlyer in 2015, Sanjay spent almost 3 years at InMobi, a multinational technology company that specializes in mobile advertising and mobile marketing and was responsible for expanding the LATAM market.

“We are very pleased that Sanjay is taking on a broader role at AppsFlyer. We have been growing exponentially over the last year, opening our latest APAC office in Sydney at the end of 2020, and with Sanjay’s remarkable talents aim to bring cohesive collaboration across our core markets. Sanjay’s notable accomplishments in India make him a perfect fit for this new role and we have full confidence that he will play a critical role in spearheading a successful collaboration between regions,” stated, Ronen Mense, President & Managing Director, AppsFlyer, APAC.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com

Media Contacts
Debbie Beins
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com

AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite

The first to market predictive analytics product for SKAdNetwork will be available in early spring

AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates.

SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple’s latest privacy changes. This deterministic attribution framework provides advertisers with some data on their iOS campaigns, and while Apple has been continuously making updates to improve its offering to advertisers and app developers, it also introduces critical limitations.

To equip advertisers with the ability to continue driving positive results and accurately enhance their campaigns, AppsFlyer has added a new suite to its set of iOS 14 solutions – SK360. This comprehensive suite of tools enables brands to configure and optimize their conversion value, validate their data & keep it fraud free, and integrate with their choice of partners, all through a dedicated, centralized analytics dashboard. Networks such as Facebook, Twitter, Snap, ironSource and dozens of others have already signed on to ensure that relevant data such as postbacks and conversion value schemas are seamlessly delivered to AppsFlyer and any chosen partners.

“We’ve been working closely with AppsFlyer to deliver a fully operational plug-and-play SKAdNetwork solution in record time,” said Liwei Chen, Staff Product Manager, Twitter. “The solution was designed together to validate all advertisers’ needs from SKAdNetwork are met: data trust, granularity, optimization and measurement. This is another exciting step for advertisers, delivering upon our promise of helping drive business success while maximizing end-user privacy.”

PredictSK, AppsFlyer’s predictive analytics solution for SKAdNetwork will be officially rolled out later this year, in line with Apple’s ATT enforcement, as part of the company’s SK360 suite. One of SKAdNetwork’s limitations is the very short window advertisers are expected to rely on for measuring campaign performance. With only 24 hours of user activity to work with, optimization is nearly impossible. With PredictSK, advertisers will be able to leverage early signals of engagement (first 24-72 hours) to predict long-term campaign performance. PredictSK puts mobile attribution in SKAdNetwork on ‘auto-pilot’, removing the measurement and timing barriers and allowing advertisers to maintain and strengthen their competitive edge in this new reality.

“Since the very beginning, AppsFlyer has been leading iOS 14 innovation, with full transparency to us about the solutions as they became available,” said Dmitry Pinchuk, VP Marketing, SocialPoint. “As a privacy-oriented brand, it was imperative to us that we get on board with the new privacy features for iOS 14. AppsFlyer has helped us understand the new rules, workarounds and successfully drive marketing success.”

“Our guiding star has been and always will be the advertisers’ needs,” said Barak Witowski, Vice President, Core Product, AppsFlyer. “As part of our holistic set of iOS solutions, AppsFlyer’s SK360 suite will empower brands to eliminate the uncertainty brought on by limited data availability and limited measurement capabilities, while maintaining end user privacy, by combining multiple solutions for maximum coverage. Moreover, PredictSK will enable measurement across all user events to quickly and accurately predict user LTV, helping advertisers save precious time and money. With SK360, Advertisers can stay in the driver’s seat while complying with the strictest privacy requirements.”

To learn more about SK360, visit: https://www.appsflyer.com/product/skadnetwork

About AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contacts
Debbie Beins
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com