Category: Retail & eCommerce

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), returns to Florence for Pitti Uomo 108 with the launch of its Spring-Summer 2026 Collection which includes classic, sport-inspired apparel, shoes, bags, and accessories, and a once-in-a-lifetime 135th Anniversary Celebration. This summer, U.S. Polo Assn.’s exhibit at Pitti Uomo is taking place from June 17 to 20, at Booth 32 Cavaniglia with very special guests, sporty models, and an immersive presentation of the brand and its collection. The high-energy theme of the show, PITTI BIKES will transform the legendary Fortezza da Basso into a buzzing circuit of fashion and lifestyle, creating the perfect stage for U.S. Polo Assn., a brand rooted in sport, authenticity, and timeless American style.

U.S. Polo Assn. X Pitti Uomo 108

The Exhibit: An Immersive Experience

Pitti Uomo 108 also marks a key moment for U.S. Polo Assn., the celebration of 135 years of sport inspiration and a milestone that pays tribute to tradition, sport, and the unique spirit of polo for those “Born to Play.” Throughout the most important menswear trade show in the world, U.S. Polo Assn. will unveil a reimagined exhibition space, designed to offer an immersive experience that narrates the brand’s authenticity and heritage through a visual experience created to celebrate 135 years.

To celebrate the anniversary, the booth will host a presentation and media moment on Wednesday, June 18, with J. Michael Prince, CEO of U.S. Polo Assn. (USPA Global), and Lorenzo Nencini, CEO of INCOM S.p.A and member of the Pitti Immagine Board. Alongside Prince and Nencini, U.S. Polo Assn. Italian licensees Augusto Bonetto, representing Bonis, Andrea Zini, representing EastLab, and Franco Zuccon, representing EuroTrade, will proudly show their respective products and speak with partners, vendors, and other brand representatives.

An Unforgettable Night: “Play for the Moment, Live for the Legacy”

On the evening of June 18, U.S. Polo Assn. will host its invitation-only 135th Anniversary Celebration in the stunning Chiostro Grande at the historic Complesso di Santa Maria Novella. Guests from around the world will gather for this exclusive event to toast to the past, present, and future of a brand born from the sport of polo that dates back to 1890.

Hosted by renowned Italian actor and author Roberto Ciufoli, the evening begins with an invitation-only dinner, followed by a live performance from Italian music star Clara, concluding with an electric DJ set by the legendary Benny Benassi. Guests will also experience an immersive art performance curated by visionary artists Luca Agnani and Pietro Terzini, making this celebration a multi-sensory tribute to U.S. Polo Assn. that honors the brand’s legacy, while looking confidently toward the future.

The wines provided for the evening will be Marchesi Frescobaldi, a world-renowned company that embodies the very essence of Tuscany and its extraordinary aptitude for viticulture.

“I am thrilled to return to Florence, a city synonymous with art, craftsmanship, and timeless style, to represent U.S. Polo Assn. alongside our European partners at Pitti Uomo 108-the most iconic menswear trade show in the world,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “This year, our presence in Florence takes on even greater significance as we celebrate the 135th Anniversary of U.S. Polo Assn. with a dynamic exhibition and an unforgettable party, featuring some of Italy’s most exciting names in music and art at such an iconic location.”

“It’s an extraordinary moment for our global brand to honor our sport-inspired heritage while celebrating U.S. Polo Assn.’s future-focused momentum on one of fashion’s most influential stages,” Prince added.

A Full Lifestyle Collection for Spring/Summer 2026

Presented by southwestern and central Europe licensee Incom, the U.S. Polo Assn. Spring-Summer 2026 ApparelCollection brings forward a contemporary heritage-inspired lifestyle wardrobe for men and women. Built around core capsules, the apparel collection blends quality materials, modern silhouettes, and vibrant seasonal palettes.

“To present the Spring-Summer 2026 Collection of U.S. Polo Assn. here in Florence – my city, and the beating heart of fashion – is an emotion beyond words,” said Lorenzo Nencini, President of Incom S.p.A. “As a proud member of the Pitti Immagine Board and the exclusive apparel partner for this incredible global brand, I am proud to contribute to the 135th Anniversary of U.S. Polo Assn. and its celebration on such a grand and meaningful stage.”

“Incom brings not only product, but passion, to the Fortezza da Basso. And we do so with Italian hands and global vision. This moment is a tribute to everything U.S. Polo Assn. has built – and to all that is to come,” he added.

Apparel Collection

The new Men’s and Women’s Apparel Collection for the season is built around distinct capsules that reflect U.S. Polo Assn.’s core values of authenticity, functionality, and timeless style.

• Heritage: A spirited tribute to the sport of polo, featuring bold stripes, signature prints, crochet accents, beading, and hand-embroidered logos in vibrant summer tones.
• Premium: Sophisticated staples in linen, Supima cotton, and hemp jersey, finished with natural dyes for a refined summer look.
• Tailored: Soft silhouettes in cotton-linen blends and elegant neutrals. Modern suiting, lightweight knits, and fresh shirting define a new relaxed elegance.
• Seasonal Palette: Think classic red, white, and blue washed denim tones, elevated with pops of citrus, coral, sky blue, and lime – bringing Americana into a new era.

Handbag Collection

Eastlab’s Spring-Summer 2026 Bag Collection blends sport-inspired utility with summer-ready charm for both women and men.

• Women’s Line: From sleek, ultra-light nylon styles to 2-in-1 convertible bags and equestrian inspired saddle shapes, the collection offers options for both everyday function and refined occasion wear. Standouts include the satin Ceremonial line and embroidered Beach styles in terry cloth and mesh.
• Men’s Line: Launching the Tennis Backpack, a stylish, water-resistant design with functional pockets for life on the move. Other new entries include elevated business and casual bags, with a focus on versatility and detail.
• Eco Focus: Special-Edition bags celebrating 135 years are available in red, white, and blue, with eco-conscious details like water bottle pockets.

Footwear Collection

Bonis redefines sporty chic with a Footwear Collection that fuses classic American heritage with today’s most-wanted streetwear looks.

• For Her: Ibiza and Samoa espadrilles return with updated rhinestones and bold embroidery, while Jada and Milly sandals steal the show with clean lines and modern platforms.
• For Him: Classic slip-ons are paired with new lace-up versions, and fresh silhouettes like the Swift running shoe and Seneka sneaker bring a vibrant, youthful edge.
• Trends: From retro runners to urban sandals, the lineup embraces summer versatility without sacrificing comfort or performance.

Watch & Jewelry Collection

EuroTrade debuts a refined Watch and Jewelry Collection that captures the essence of summer sophistication with standout style and playful color.

• Watches: Premium materials like satin and soft leather meet eye-catching details, including colorful dials in the Jayden Line and luxurious straps in the Vivian Collection.
• Jewelry: A bold and expressive assortment featuring metallic finishes and joyful tones. From the cool blues of Maisie to the vibrant hues of Naomi, each piece is designed to elevate daily style.
• In-Store Experience: EuroTrade also launches the USPA Watch Collection Case – a secure, anti-theft display now available in U.S. Polo Assn. stores, giving customers a tactile, inviting shopping experience.

U.S. Polo Assn.’s presence at Pitti Uomo 108 is more than just a showcase – it’s a milestone. With a bold, modern collection and a spectacular celebration in Florence, the brand continues to honor its roots in the sport of polo while riding confidently into the future of fashion.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com

About Eastlab S.r.l.
Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit www.eastlab.it

About EuroTrade s.r.l.
EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108

Three-Day Polo Festival Welcomes Over 30,000 Global Attendees to Hurlingham Park

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly served once again as the Official Apparel and Jersey Partner for Chestertons Polo in the Park, one of the world’s largest and most iconic polo lifestyle festivals. Held June 6-8, 2025, at the historic Hurlingham Park in the heart of London, this year’s edition welcomed over 30,000 attendees across three thrilling days of international polo, sport-inspired fashion, and family-friendly entertainment.

U.S. Polo Assn. at Chestertons Polo in the Park
Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.

As the Official Apparel and Jersey Partner, U.S. Polo Assn. outfitted all participating teams of the weekend, as well as staff uniforms. The brand also hosted an immersive on-site experience for event attendees, featuring a vibrant U.S. Polo Assn. merchandise tent showcasing official co-branded event apparel, a polo-inspired photo wall, and interactive brand models, along with contests and cap giveaways.

Now in its 15th year, Chestertons Polo in the Park is the only polo event played in central London and continues to grow in prestige and popularity as Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertainment, and more. The highly anticipated weekend kicked off with International Day on Friday, as England faced Argentina, alongside six world-class polo teams representing different global cities, followed by Saturday’s Ladies Day, and the culminating event on Sunday with Finals and Family Day, drawing crowds of polo enthusiasts from the U.K. and across the globe. Team Riyadh won the weekend’s tournament against Akrham Team Punta Cana with a score of 10-5, and Cesar Crespo from Team Riyadh was awarded Tournament MVP.

“Chestertons Polo in the Park is a one-of-a-kind event that brings together the spirit of polo, our U.S. Polo Assn. brand, and the energy of London in a fun, stylish, and accessible way,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “Our sponsorship reinforces the authentic connection between our brand and the sport of polo while helping us further engage U.K. consumers in one of our most important and fastest-growing markets.”

The global, multi-billion-dollar U.S. Polo Assn. brand continues to expand across the United Kingdom with store openings at McArthurGlen’s East Midlands and Cheshire Oaks and additional brick-and-mortar locations planned in the coming years. U.K. consumers can also explore the brand’s latest sport-inspired styles for men, women, and children at www.uspoloassn.co.uk.

“As the strategic partner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park is an ideal platform to showcase our sport-inspired brand’s connection to historic English polo,” said Boo Jalil, CEO of Brand Machine Group, U.S. Polo Assn.’s U.K. licensing partner. “This annual celebration not only builds brand visibility in a meaningful way, but also highlights the fun, fashion-forward, and approachable spirit of U.S. Polo Assn.”

Set against the backdrop of one of polo’s most historic venues – Hurlingham Park, where the sport was first played in 1874, the event reflects decades of tradition, including hosting the 1908 Olympic Polo Final and multiple Westchester Cup matches between the United States and England.

“U.S. Polo Assn. is the perfect fit for Chestertons Polo in the Park, and we value the continued support,” said Rory Heron, Managing Director of Sportgate International, the founding organizer of the event. “The brand’s meaningful connection to the game and globally recognized style brings authenticity, accessibility, and innovative activations to our spectacular annual celebration of sport and lifestyle in London.”

Photo Captions:
1. Team Riyadh and Tournament MVP Cesar Crespo and Arkham Team Punta Cana’s Tommy Severn Battling for the Ball at Chestertons Polo in the Park Wearing the Iconic Double Horsement Logo From Apparel and Jersey Sponsor U.S. Polo Assn.
2. U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park
3. Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.
4. Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event
5. Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

Photo Credit: Jen Deberigny

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ, as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments, contact sales@brandmachinegroup.com.

About Sportgate International
Sportgate International is an international event management and sports marketing agency. Established in 2015, Sportgate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfolio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-profile venues in the world, offering original content that enables networking and marketing to specific audiences.

For more information, visit sportgateint.com.

Contact Information
Shannon Stilson
VP, Sports Marketing and Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
VP, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn. at Chestertons Polo in the Park
U.S. Polo Assn. Merchandise Pop-Up at Chestertons Polo in the Park

U.S. Polo Assn. at Chestertons Polo in the Park
Event Attendees Posing With Models of Official Apparel Sponsor U.S. Polo Assn.

U.S. Polo Assn. at Chestertons Polo in the Park
Chestertons Polo in the Park Player Noor Khadra Signing U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

U.S. Polo Assn. at Chestertons Polo in the Park
Beautiful Chestertons Polo in the Park Guests Posing in U.S. Polo Assn. Caps, Given Out at the Spectacular Three-Day Lifestyle Event

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Argentine market alongside its brand partners Incom S.p.a. and Sur Pacifico S.A. This entry further enhances the multi-billion-dollar brand’s global presence and expands U.S. Polo Assn.’s reach into another new and exciting market.

The global sports brand’s presence in Argentina will focus on a territory steeped in history, where the sport of polo is not only widely celebrated but also deeply rooted in the local culture. U.S. Polo Assn. will commence with the launch of the men’s collection in June 2025, featuring timeless styles such as polo shirts, woven shirts, t-shirts, trousers, jeans, knitwear, and jackets.

“Partnering with Incom S.p.a. and Sur Pacifico S.A. to bring the U.S. Polo Assn. brand to Argentina for the first time-a country with a profound polo legacy and amazing consumers-is a significant milestone,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand. “This opportunity has the potential for U.S. Polo Assn. to be one of the most influential sport-inspired brands in the entire marketplace.”

Sur Pacifico S.A. is an Argentine company founded in 1985. With a solid business and brand background, it has established itself in the textile clothing market, initially focusing on men’s and children’s apparel and more recently expanding to women’s fashion. Since 1992, Sur Pacifico S.A. has been the exclusive licensee of the Mistral brand, a Dutch-origin brand originally linked to water sports, particularly surfing. The company also manages two international brands, Brooksfield and Royal Einfield Apparel.

“We are thrilled to have found a strategic partner in Argentina, such as Sur Pacifico S.A., who aligns with our values, allowing us to bring the U.S. Polo Assn. brand to a market historically connected to the sport of polo,” says Lorenzo Nencini, CEO of Incom. “This unique collaboration will allow us to reach new, passionate consumers and strengthen U.S. Polo Assn.’s authentic connection within the world of sports, creating a perfect synergy between the brand’s heritage and the excellence of this discipline in Argentina.”

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT INCOM S.P.A.
Incom S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent “Float” for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men’s, women’s, children’s, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit www.incomitaly.com.

Contact Information
Paola Varani
HUB PRESS OFFICE
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE
lauravarani@hubcomm.net

Stacey Kovalsky
VP, Global PR and Communications, USPA Global
skovalsky@uspagl.com
+001.561.790.8036

Alesia Lana
Marketing & Communications, Incom S.p.a.
a.lana@incomitaly.com

Camilla Donati
HUB PRESS OFFICE
camilladonati@hubcomm.net

SOURCE: U.S. Polo Assn.

USPA Global, the company that manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced that the sports brand has delivered a record $2.5 billion in global retail sales in 2024 with a target of $3 billion in sales and 1,500 U.S. Polo Assn. stores in the near future.

U.S. Polo Assn.’s continued record growth resulted from expanding its existing footprint across all regions around the world. U.S. Polo Assn. delivered steady growth in North America, the brand’s largest market, and continued to gain market share in the other established regions of Western Europe, Middle East and Latin America. In addition, U.S. Polo Assn. is significantly growing in emerging markets for the brand such as Asia Pacific and Eastern Europe. Finally, U.S. Polo Assn. is considered the largest and fastest growing menswear brand in India, with the brand targeting a billion dollars of retail sales in the country in the coming years. U.S. Polo Assn. will also be actively launching several new strategic markets in 2025 including Argentina, Australia, Brazil, Poland and Thailand.

Today, U.S. Polo Assn.’s footprint spans across 190 countries, with some 1,100 U.S. Polo Assn. retail stores, and thousands of other locations including department stores, specialty retail, sporting goods channels, and e-commerce. U.S. Polo Assn. continues to climb the retail ranks as one of the largest global licensed sports brands in the world, ranking in the top five alongside the NFL, MLB, and NBA, according to License Global.

“The strength of our sport-inspired brand, great quality products and overall global momentum has resulted in yet another record year for U.S. Polo Assn.,” explained J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand globally. “Our biggest growth engine for U.S. Polo Assn. around the world is our direct-to-consumer sales, whether that’s in our sport-inspired stores or through our branded e-commerce sites, which enable consumers to engage with the brand and our authentic connection to the sport.”

“For U.S. Polo Assn., our significant growth in direct-to-consumer channels can be directly attributed to our strategic initiatives to enhance customer engagement and build brand awareness in ways that improve the overall customer experience,” added Prince.

U.S. Polo Assn.’s robust growth strategy includes a relentless focus on retail store expansion worldwide. The brand has grown its global fleet to over 1,100 U.S. Polo Assn. stores, targeting some 1,500 by 2030. For 2024, new and existing strategic stores around the world continue to be enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. Flagship locations are being enhanced or opening in markets all over the world, offering curated selections of U.S. Polo Assn. clothing and accessories for men, women and kids.

In addition, U.S. Polo Assn. continues to build on its successful digital strategies to generate record growth in e-commerce with some 50 brand sites in 20 languages. Retail sales growth can also be attributed to new site launches in India, the U.K., Japan and Romania, all demonstrating tremendous e-commerce momentum. U.S. Polo Assn. has further expanded its digital presence across the top social media platforms, with over 10 million followers worldwide demonstrating additional global momentum.

“We remain committed to entering new partnerships and opportunities to drive our international market expansion and grow our product category offerings while also elevating our global brand strategy, strengthening our strategic sports relationships and philanthropic mission while deepening our authentic connection to the sport of polo,” Prince concludes.

The brand’s relationship with ESPN now runs through 2026 with a recent extension, bringing the thrilling sport to a large global audience and making polo accessible to millions of households and multiple digital channels. The sport’s illustrious U.S. Open Polo Championship®, which is broadcast by ESPN and hosted this year by legendary ESPN commentator Chris Fowler, now sits alongside the elite company of The Masters and the Kentucky Derby as one of the country’s most prestigious Spring sporting events. In addition, an iconic deal was signed with Star Sports India to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn, alongside Wimbledon, Premier League Soccer and India Premier League (IPL) Cricket.

The USPA National Polo Center (NPC), the sport’s premier destination in North America, brought record crowds and sellout Sundays for the 2024-2025 American High-Goal Polo Season, with the best polo in the world from January through April. The stunning venue, now owned by the USPA, is situated in beautiful Palm Beach County, Florida, spans 160 acres, and encompasses multiple grass polo fields, fine dining, tennis courts, stadium seating, swimming pool, and the newly renovated USPA Shop. This Flagship location is an elevated consumer experience filled with rich polo heritage and fashion, boasting a diverse curated collection of sport-inspired and luxury merchandise. At the centerpiece of the USPA Shop is the “Halo,” a 360-degree circular screen that showcases the most exciting polo highlights of the season, immersing polo fans and consumers alike.

Further supporting the brand’s consumer engagement initiatives, the USPA Global Team has been preparing worldwide for a series of 135th Anniversary global events and brand campaigns to create an unforgettable experience for sports fans and consumers in 2025. The U.S. Polo Assn. Anniversary Campaign, now underway, celebrates the 135th year of the USPA and features activations in major markets, including North America, Europe, Asia, the Middle East and Latin America. Throughout 2025, consumers can look forward to exclusive in-store events, digital experiences, capsule collections, and collaborations with influencers and athletes, all celebrating the sport’s legacy and future.

“In 2024, the U.S. Polo Assn. Global Team and our worldwide strategic partners delivered unprecedented financial results and reached significant achievements in our product offerings, expansion initiatives, global marketing and broadcast efforts,” said Prince. “I look forward to an exciting 2025 with an outstanding 135th Anniversary Campaign featuring global events that are already underway in the United States, India and China, with more to come in Italy, the U.K., Turkey and beyond.”

“I have never been more confident and optimistic about the U.S. Polo Assn. global business increasing our market presence and growing our leadership position, with the near-term goal of passing $3 billion in worldwide sales and 1,500 U.S. Polo Assn. retail stores by 2030,” Prince concludes.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: U.S. Polo Assn.

Related Images

Heart-Pounding Father-Son Rivalry Game to Broadcast on ESPN April 26-27, hosted by Legendary Commentator Chris Fowler

The 2025 U.S. Open Polo Championship®, played at the USPA National Polo Center (NPC) in Palm Beach County, showcased top-tier polo action from March 26 to April 20 and ended this Sunday with a thrilling Final win by La Dolfina Tamera over La Dolfina Catamount in a score of 12-8 in front of a record crowd.

Agustina Fonda
La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.

Watch the U.S. Open Polo Championship on ESPN
Hosted by legendary ESPN broadcaster Chris Fowler, the U.S. Open Polo Championship Final was played on the U.S. Polo Assn. Stadium Field, in front of an electric crowd. The game will be broadcast to a large global audience across multiple ESPN platforms, including ESPN2 on Saturday, April 26, at 10:30 AM EDT, as well as Primetime on ESPNews on Sunday, April 27. Check your local listing for air times.

U.S. Polo Assn. Supports the Sport and Equine Charities
As the sport’s most prestigious tournament in North America, the U.S. Open Polo Championship features some of the world’s best polo players and equine athletes. Once again, the tournament was supported by U.S. Polo Assn., the official brand of the United States Polo Association (USPA), with U.S. Polo Assn. branded jerseys for teams, NPC staff uniforms, umpire outfitting, player prizes, and monetary donations to several local charities. Throughout the season, the global, sport-inspired brand has donated some $25,000 to polo charities and equine welfare, among others, including Homes for Horses Coalition, Museum of Polo and Hall of Fame, Polo for Life, Polo Players Support Group, Polo Pony Rescue, Polo Training Foundation, Replay Polo, Retired Racehorse Project, Vinceremos Therapeutic Riding Center, and Work to Ride Program.

“U.S. Polo Assn. is proud to once again support the U.S. Open Polo Championship, broadcast on ESPN platforms as one of the top sporting events of the Spring season alongside the Masters and Kentucky Derby,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “It’s an honor to have legendary ESPN broadcaster Chris Fowler as the host this year, alongside Kenny Rice and Adam Snow, bringing more access and awareness to the sport of polo as we continue to reach more and more sports fans and consumers around the world.”

An Electric Game Watched Live by a Record-Breaking Crowd
Thousands of fans at NPC witnessed the action-packed final game of the Gauntlet of Polo® tournament series, which included the C.V. Whitney Cup®, the USPA Gold Cup®, and the U.S. Open Polo Championship. In a year that delivered record-breaking crowds week in and week out, the thrilling final was filled with great plays from the world’s best players on both teams, La Dolfina Tamera featuring 10-goal player Adolfo Cambiaso; Diego Cavanagh; Matt Coppola; and Alejandro Poma, and La Dolfina Catamount featuring 10-goal player Poroto Cambiaso; Jesse Bray; Rufino Merlos and Scott Devon. For the second year in a row, the U.S. Open Polo Championship Final presented an epic showdown between two of the world’s top polo players who are also father and son.

Adolfo, age 50, who has been defeated in the last two U.S. Open Finals, the last one being to his son, Poroto, age 19, reclaimed victory in this game to take home his 10th U.S. Open title. It was just this week that Adolfo turned 50, thus reclaiming the championship trophy as his perfect birthday present. Adolfo is considered the best polo player in history, having also won more than 17 titles in the Argentine Open Polo Championship, and is considered the “Greatest of All Time (GOAT)” beside other sports icons such as Tiger Woods, Michael Jordan, and Tom Brady.

Adolfo Cambiaso, Age 50, Defeats Son Poroto Cambiaso, Age 19, Wins Back Trophy
La Dolfina Catamount came out strong at the beginning of chukker 1, but La Dolfina Tamera soon took the momentum and kept the game close. The score was tied at 6-6 after the 3rd chukker. After some clutch goals by Poma in chukkers 3,4, and 5 and an impressive long goal from Adolfo, Tamera continued to have the lead. Though Poroto scored an incredible 5 goals overall, and Bray scored in the 6th and final chukker, both of Catamount, to bring it to 11-8, there just wasn’t enough time for a comeback. Tamera clinched their win with a thrilling goal by Coppola to make the final score 12-8. La Dolfina Tamera’s Poma won MVP, scoring a team-high 4 goals, with Adolfo scoring 3 goals.

“Congratulations to La Dolfina Tamera on a remarkable victory in the U.S. Open Polo Championship,” said Stewart Armstrong, Chairman of the USPA. “I would also like to thank and acknowledge all participating teams throughout the 2025 Season at NPC for leaving it all on the field for the sport.”

“Thank you to all of our patrons, players, sponsors, and sports fans for their passion and support for the sport of polo and the USPA this season,” Armstrong added.

The USPA National Polo Center, the Winter Equestrian Capital of the World
Guests at NPC, the world’s premier polo facility based in Palm Beach County, watched the action-packed match from many luxurious settings, including the sidelines, stadium boxes, tailgate tents, the grandstands, as well as from the U.S. Polo Assn. MVP Lounge, home to the iconic Sunday Polo Brunch. Sports fans also had exclusive on-site shopping opportunities at the flagship USPA Shop location, where limited-edition sport-luxury pieces in The Polo Club Collection and the U.S. Polo Assn. Global Collection were available for fans wanting to take home a piece of the sport of polo. New this year included a 4ocean branded custom-designed bracelet, an element of the longstanding partnership between the two brands, with 4Ocean being the Official Recycling Partner of the 2025 U.S. Open Polo Championship.

Photo Credits: Agustina Fonda

1. La Dolfina Tamera wins the U.S. Open Polo Championship® trophy.
2. La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.
3. The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com+001.561.790.8036

SOURCE: U.S. Polo Assn.

Related Images

Agustina Fonda
La Dolfina Tamera’s Adolfo Cambiaso hooks the mallet of his son Poroto Cambiaso of La Dofina Catamount in a defensive play to ultimately win the U.S. Open Polo Championship® in a score of 12-8.

Agustina Fonda
The record-breaking crowd at the USPA National Polo Center (NPC) watching the heart-pounding U.S. Open Polo Championship® Final.

Sport-Inspired Brand’s Seasonal Launch Includes 135th Anniversary Limited-Edition Collection

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2025. This season’s release captures the brand’s modern, American style against the picturesque landscapes of the beautiful beaches and parks in sunny San Diego, California.

From the stunning shores of La Jolla to the historic elegance of Balboa Park and the lush greenery at Lakeside Polo Club, these iconic locations perfectly frame the Spring-Summer 2025 Collection. This seasonal launch also features the exciting 135th Anniversary Collection, which celebrates the brand’s namesake and sport inspiration, the USPA.

“Each collection created by the U.S. Polo Assn. Global Design Team builds on our deep-rooted history in the sport of polo, while pushing the boundaries of creativity for the brand,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “This season’s collection underscores our commitment to timeless style and our dedication to delivering sport-inspired apparel that honors our brand’s legendary heritage and excites our consumers and sports fans around the world.”

The U.S. Polo Assn. Spring-Summer 2025 Collection, photographed along the stunning California coast, features a sophisticated and colorful palette of pastels and vibrant hues. Both models and polo players showcase a variety of warm-weather fabrics, including breathable linens, soft terry, and lightweight knits, ideal for the changing of the seasons. Pops of color combined with versatile textured fabrics can be seen in U.S. Polo Assn.’s newest fashions, such as stylish polo shirts, comfortable denim, and soft, seasonal dresses. Bold, colorful stripes are featured throughout the collection in unique color combinations alongside vibrant accessories, such as fashionable footwear, on-trend eyewear, and chic crossbody bags.

“The U.S. Polo Assn. Spring-Summer 2025 Collection is focused on both style and comfort, using high-quality materials and detailed designs that consumers can easily add to their wardrobes as they transition from cool weather to warm temperatures,” said Jessica Ramesberger, Executive of Merchandising and Design for U.S. Polo Assn. “Our latest Collection delivers fun, functional, and stylish pieces for the whole family this season.”

U.S. Polo Assn. is also proud to launch the brand’s 135th Anniversary Collection in Spring 2025. The limited-edition collection celebrates the brand’s extensive heritage and legacy in the sport of polo. This distinctive Capsule Collection features apparel and accessories that highlight U.S. Polo Assn.’s long-standing, classic American style and the brand’s signature red, white, and blue stripe.

“San Diego’s laid-back vibe, with its sunny skies and sandy beaches, perfectly captures the spirit of our Spring-Summer 2025 Collection, which includes pieces from our iconic 135th Anniversary Collection,” said Stefanie Coroalles, VP Global Marketing for USPA Global. “From the sun-soaked beaches of La Jolla to the timeless allure of Balboa Park and the lively backdrop of Lakeside Polo Club, the locations we selected for our photo shoot emphasized the sporty, fun, and casual vibe of our latest designs.”

“These one-of-a-kind settings not only reflect the relaxed, yet adventurous California lifestyle but also align perfectly with our brand’s commitment to combining great style with comfort and accessibility,” Coroalles added.

Known worldwide for its authentic, sport-inspired style, the U.S. Polo Assn. Spring-Summer 2025 Collection stays true to the brand’s identity with timeless, classic-American staples. The Collection also includes items with certain attributes that are part of the U.S. Polo Assn. global sustainability program, USPA Life. Encouraging everyone to “Play Your Part,” this program embodies the brand’s commitment to environmental and social responsibility by aligning with sustainable development goals to ensure a positive impact on people, products, and the planet. Apparel and accessories for men, women, and children in the Spring-Summer 2025 Collection are available in U.S. Polo Assn. stores and online globally.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Additional high-resolution images available on request.

Contact Information
Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly announces the launch of Field X Fashion, Issue 2, the global brand’s annual digital magazine. This award-winning magazine, available both online and in a coffee-table printed edition, is being shared worldwide, offering millions of loyal customers, sports fans, influencers, and partners an immersive glimpse into the sport and fashion world of U.S. Polo Assn.

Field X Fashion covers a wide range of content, including global polo sporting events, seasonal global product and photoshoot collections, sustainability initiatives, influencer events around the world, philanthropy, and significant brand achievements from 2024. Field X Fashion, Issue 2 also teases the forthcoming 135th Anniversary celebrations of U.S. Polo Assn. in 2025, promising some of the brand’s best content from around the world, all in one place.

“Field X Fashion is an important way to engage and thank our global consumers and sports fans spanning 190 countries worldwide by sharing the rich heritage and events that define U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “Field X Fashion is not just a publication, but an immersive way to look into the expansive universe of our brand and sport, highlighting our authentic connection to the sport of polo, our timeless fashion, and our global influence.”

“We are thrilled to offer this award-winning blend of content, as well as our 135th Anniversary teaser, to our fans and consumers around the world,” he added.

Field X Fashion has been celebrated as a 2023 Merit Award Gold winner in the Outstanding Publication/Communications category, designed to recognize the efforts put forth by global industries and the markets they serve. The Merit Awards acknowledge companies that have contributed to the continued growth of the market worldwide, with judges including respected journalists, executives, consultants, entrepreneurs, educators, and the Merit Awards staff.

Customers, sports fans, influencers, and partners of the brand can now experience the digital version of Field X Fashion, Issue 2, on uspoloassnglobal.com. Since the magazine’s inception in 2023, U.S. Polo Assn. commits to continuing this annual tradition, bringing new and exciting updates, stories, and collections to its loyal audience every year.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn. 

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Vice President, Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: U.S. Polo Assn.