Category: Retail & eCommerce

35th Food Expo opens next week five theme days kick off premium lifestyle journey

  • Tea Fair fully opens to public for the first time
  • held concurrently with Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and ICMCM

– Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo, and Home Delights Expo will be held from 14 August at the Hong Kong Convention and Exhibition Centre
– Featuring some 1,890 exhibitors, the five exhibitions present global gourmet foods and lifestyle products
– The Hong Kong International Tea Fair fully opens to both the public and trade buyers for the first time, promoting tea culture
– Five theme days including Shall We Tea (14 August), Flavours of Intangible Cultural Heritage (15 August), Asian Delights (16 August), Body, Mind & Soul (17 August), and Taste of HK (18 August) – offer engaging activities and highlight trending products
– To celebrate Food Expo’s 35th edition, there are more than 100 special offers provided by the exhibitors including products priced at HK$35.

Organised by the Hong Kong Trade Development Council (HKTDC), the 35th  Food Expo, 9th Beauty & Wellness Expo, and 11th Home Delights Expo will take place from Thursday, 14 to Monday, 18 August 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. Running concurrently, the trade-focused 3rd Food Expo PRO and the 16th Hong Kong International Tea Fair will be held from 14 to 16 August, with the Tea Fair opening to both trade and public visitors for all three days for the first time. Together, these five fairs feature some 1,890 exhibitors, showcasing a diverse global gourmet foods and wines, teas, health and beauty products, and innovative home appliances, providing a one-stop sourcing and shopping experience for trade buyers and the public. Additionally, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), co-organised by the HKTDC, the Modernized Chinese Medicine International Association (MCMIA), and 10 research institutions, will be held on 14 and 15 August, offering industry professionals the latest insights into Chinese medicine.

At today’s pre-event press conference, Sophia Chong, HKTDC Deputy Executive Director, commented: “The 35th Hong Kong Food Expo and its concurrent events are key highlights in Hong Kong’s event calendar. There are five curated theme days across the fairs, each delivering diverse experiences for visitors seeking gourmet delights, wellness, and elevated lifestyles. This year, exhibitors will present a comprehensive line up of products and special deals, complemented by interactive activities and special celebrations for the 35th Food Expo, including lucky draws and engaging games with prizes. These initiatives aim to create a memorable experience for visitors and stimulate local consumption.”

The five fairs bring together exhibitors from 35 countries and regions, including first-time participants such as Brazil, Mongolia and Zimbabwe, and representatives from nine ASEAN countries highlighting diverse culinary cultures. With 45 regional pavilions – an increase from last year – the events showcase an extensive international presence, featuring provinces from Mainland China, as well as Macao, Japan, Kenya, Korea, Thailand, the Philippines, Poland, Sri Lanka and Vietnam.

Food Expo PRO and Tea Fair Showcase Diverse Products – Halal Food, and Food Science and Coffee in Focus (14-16 August) 
The 3rd Food Expo PRO opens exclusively to trade buyers for the first two days, with both public and buyers welcome on the final day (16 August). Global exhibitors present premium food products, services, and technologies, highlighted by the new “Coffee Zone”, featuring coffee products, accessories, and machines from various countries and regions. Mainland China’s leading coffee bean producer, Yunnan Province, presents enterprises from Pu’er City showcasing Kunlu Mountain and Jinpaoshan roasted beans, alongside other specialty products. On 16 August, the Hong Kong Specialty Coffee Association hosts a coffee cupping competition, challenging professional baristas’ taste and smell, fostering exchange among coffee enthusiasts.

Building on last year’s introduction of halal food and beverage label, Food Expo PRO and Food Expo feature more than 120 exhibitors from Mainland China, Japan, Korea, Thailand, the Philippines, Vietnam and beyond, showcasing premium halal products and strengthening Hong Kong’s position as an international food hub. A seminar on the halal food market will feature Kowloon Shangri-La, the first Hong Kong hotel to earn a Level 5 Muslim-Friendly Accommodation Certification from Crescent Rating, alongside experts discussing opportunities in the halal industry and promoting Hong Kong as a Muslim-friendly destination. In partnership with the Islamic Trust Fund of Hong Kong, the city’s recognised halal certification body, halal certification certificates will be awarded to local restaurants during the event, supporting businesses in tapping into the Islamic market.

The “Food Science and Technology” zone highlights health-focused and future foods tailored for the silver economy, featuring innovative products like soft-textured mooncakes and cognitive health supplements developed by local exhibitors. The Food Technology Seminar will explore the development of additive-free foods in Hong Kong and advocate for a “Clean Label” standard.

The 16th Hong Kong International Tea Fair welcomes trade buyers and the public over three days, promoting tea culture through health-focused tea and tea-related activities. Visitors can sample premium teas, including Bai Hao Yin Zhen (Silver Needle Tea), mild-acidity German fruit teas, cherry blossom black tea made from Yunnan’s century-old tea trees, raw Pu-erh tea from 1,500-meter-high ancient trees, award-winning Bai Yun Chun Hao tea, Iranian black and herbal teas, Kenyan orthodox tea, antioxidant-rich Sri Lankan purple tea, paired with exquisite teaware from various regions. The fair also features innovative tea beverages, such as Hong Kong-style Yuan Yang Tea capsules, herbal wellness tea capsules, sparkling tea, kombucha champagne tea, non-alcoholic ice wine tea, and matcha beverages. The “Friends of Tea” zone offers tea-infused snacks and perfumes, blending traditional and modern tea culture.

In collaboration with the Chinese Tea Culture International Exchange Association, the fair hosts the inaugural Guangdong-Hong Kong-Macau Youth International Tea Art Competition 2025, with the theme of “Bridging Eras in Greater Bay Area’s Tea Culture”, fostering cultural exchange among youth in Hong Kong, Macau, and Guangdong. The judging panel for the “Hong Kong International Tea Competition” will select the winners for the “Best Taste” and “Best Aroma” across six categories, with free tastings of the winning teas available to the public on 16 August. Additional event highlights include the “China & Greater Bay Area KamCha Competition 2025 (HK Milk Tea) – Hong Kong Final”, “2025 Hong Kong International Tea Culture Forum and China Tea Tourism City Brand Ceremony”, and the “International Tea Event Space Design Competition 2025”.

Food Expo: A Global Culinary Adventure with New Taste Experiences (14-18 August) 
The 35th Food Expo presents a five-day celebration of global gourmet foods and beverages. The “Gourmet Zone” features seven themed areas, covering fine dining, craft beverages, and indulgent desserts. Highlights include first-time exhibitor Meigetsudo, an 80-year-old Taiwanese confectionery brand offering wagashi and souvenirs, alongside award-winning beef noodles, tea gelato blended with locally made nut butter, specialty coffee, plum-lemon honey soda, Dubai chocolate, and Chinese sake. Local brand  Mezzanine Makers  has collaborated with six Hong Kong brands to create the “Mezzanine Pub”, featuring Kowloon Spirits (Hong Kong’s  first locally crafted whiskey brand), N.I.P. Gin , and Magnolia Lab , a liqueur brand blending Western mixology with Chinese herbs.

The “Gourmet Zone” invites 10 star chefs, including Dong Lai Shun’s Sze Chiu Kwan, Fook Lam Moon (Kowloon Bay)’s Chan Chun Hung, The Royal Garden Le Soleil’s Do Thi Thuy Linh, OOAK LAMMA’s Stefanie Leung, and Deli Labo’s Nancy Fung, to demonstrate exquisite dishes using premium ingredients. The “Premium Food” zone showcases more than 30 renowned brands, including Chewy, CHOYA, Kee Wah, Lee Kum Kee, Maxim’s, Nissin, On Kee, Original Taste Workshop, Wing Wah, and first-time exhibitor Häagen-Dazs.

The China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, including Anhui, Guangdong, Hainan, Xinjiang, and Shandong. This will fully showcase the distinctive regional characteristics of agriculture in Mainland China.

Beauty & Wellness Expo: Embracing Natural Beauty and Nurturing Mind and Body (14-18 August) 
The 9th Beauty & Wellness Expo presents premium skincare, haircare, health supplements, and slimming products. A new Polish pavilion introduces high-quality caviar essence creams, natural essential oils, and hair-growth serums.

The new “Scentsation” zone focuses on perfumes and aromatherapy, featuring over 20 renowned brands, including Eternal Group, and first-time exhibitor Lush with its hit product Deep Sleep Magnesium Massage Bar. In collaboration with the Hong Kong Association of Flower Arranging Societies, a “Scentsation” showcase explores the power of fragrances in nurturing mind, body, and soul, alongside more than 30 artistic floral displays with the theme of Brilliant Floral Banquet.

The Body Mind Spirit zone offers stress-relieving activities such as gong baths, sand painting, and hand massages. Industry partners, including the Hong Kong China Federation of Bodybuilding & Fitness, Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty Merchants Association, International Beauty & Health General Union, and the Cosmetics & Perfumery Association of Hong Kong, present the Beauty Salon, providing complimentary eyebrow trimming, manicures, body painting, and hairdressing services with limited availability.

Home Delights Expo: Future Homes for Elevated Lifestyles (14-18 August) 
The 11th Home Delights Expo showcases products such as home technology, massage chairs, kitchen appliances, bedding, furniture, and interior design services. New exhibitors include EMMAS, KuKa, Leung So Kee and Maxell. The “Avenue of Delights” showcases over 35 lifestyle brands, including LAURASTAR, Osim, Owell, Tiger, and Zwilling.

Featured home tech includes Towngas’ steam washing machine with smart stain treatment, German Pool’s Induction Cooker Food Warmer Turntable for simultaneous cooking and heat retention, and Thermomix’s multifunctional kitchen appliance, combining over 30 appliances in one compact unit, saving time and space. Celebrating Snoopy’s 75th anniversary, the “Snoopy Hide & Seek” activity invites visitors to snap photos with Snoopy and friends for a chance to win special prizes.

Five Theme Days: Unique Activities Every Day 
The fairs feature cross-exhibition theme days, each offering curated experiences: 
1.Shall We Tea (14 August): The opening day includes Northern and Southern dim sum demonstrations, tea therapy workshops, and talks such as The Legacy and Contemporary Dialogues of Chinese Tea Culture and The Beauty of Tea, Where Small Things Reveal Greatness.
2.Flavours of Intangible Cultural Heritage (15 August): Highlights include Hakka Sau Fan making, and demonstrations of traditional steamers and bamboo crafts. Master Choi Wing-kei share some behind-the-scenes stories related to floral plaque craftsmanship, alongside Tai Chi and Wing Chun performances.
3.Asian Delights (16 August): Showcases Asian cuisine and culture with Chinese sake brewing demonstrations, Vietnamese and molecular Thai cooking demonstrations, Japanese shamisen performances, and Thai yoga massage experiences.
4.Body, Mind & Soul (17 August): Focusing on the silver economy, exhibitors like Mannings offer a Smart Health Station with free health tests for seniors. Seminars explore immunity-boosting diets, therapeutic soups, and cross-border medical trends in Hong Kong.
5.Taste of HK (18 August): Partnering with DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization, the event promotes local produce, inspiring healthy, delicious home-cooked meals that embody the farm-to-table dining.

ICMCM: Experts Discuss Trends in Chinese Medicine and Health Products (14-15 August) 
The Modernized Chinese Medicine International Association (MCMIA) is partnering with the HKTDC, and ten scientific research institutions to present at the latest International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM). Under the theme “Latest Research Progress in Preventing and Treating Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference features 21 prominent speakers from Hong Kong, Mainland China, and abroad, sharing insights on innovations, global trends, challenges, and successful case studies. Conducted in a hybrid format to enable global participation, the conference also offers Continuing Medical Education (CME) credits for Hong Kong-registered Chinese medicine practitioners.

Food Expo Celebrates 35th Edition with Exclusive Offers 
To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances respectively and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 to tie in the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.

Physical ticket sales are unavailable at the venue. E-tickets can be purchased in advance through AlipayHK, Alipay, 01 Space, 7-Eleven, Circle K, Octopus app, or The Club app, or at venue entrances using AlipayHK, Alipay, or Octopus. Discounted “Morning Admission” and “Evening Admission” are offered on select dates.

Photo download: http://bit.ly/3HlVfiX

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imageMedia Enquiries
Ogilvy Public Relations:

Rex CheukTel:(852) 5618 9908email:rex.cheuk@ogilvy.com
Leanne PokTel:(852) 9379 9694 email:leanne.pok@ogilvy.com
Daisy LeungTel:(852) 9275 7704email:daisy.leung@ogilvy.com

HKTDC’s Communications and Public Affairs Department:

Stanley SoTel:(852) 2584 4049email:stanley.hp.so@hktdc.org
Serena CheungTel:(852) 2584 4272email:serena.hm.cheung@hktdc.org
Clayton LauwTel:(852) 2584 4472email:clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus. 

Hong Kong Shopping Festival Returns in August with Bigger and Better 2nd Edition

– Spotlighting nearly 260 Brands and Opening the Way for Hong Kong SMEs to Thrive in Mainland E-commerce

  • The HKTDC returns with the second Hong Kong Shopping Festival in August, building on the initiatives in the 2024 Policy Address to help local SMEs expand into the Mainland China market through e-commerce channels
  • The Hong Kong Shopping Festival is the flagship event of the E-commerce Express, and has received an enthusiastic response, attracting nearly 260 brands presented by Hong Kong SMEs across seven major categories, providing them with practical opportunities to operate on key e-commerce platforms in the mainland
  • Fully supported by the Hong Kong Special Administrative Region (HKSAR) Government, Financial Secretary of the HKSAR Government Paul Chan filmed a promotional video for the Hong Kong Shopping Festival.

The second Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC)  will take place on Mainland e-commerce platforms from 1 to 31 August. Fully aligned with measures outlined in the 2024 Policy Address, the festival aims to support Hong Kong’s small and medium-sized enterprises (SMEs) as they expand into the Mainland e-commerce market. As the flagship event of HKTDC’s E-commerce Express, the Hong Kong Shopping Festival has attracted nearly 260 brands across seven major categories, including health supplements, food and beverages, home and living, personal care and cosmetics, apparel and accessories, smart gadgets, and products for the silver market. The festival features over 500 unique products and offers month-long discount promotions. With the full support of the Government of the Hong Kong Special Administrative Region (HKSAR), a launch ceremony for the second Hong Kong Shopping Festival was held today. The Financial Secretary of the HKSAR Government Paul Chan also filmed a promotional video for the campaign (video link: https://bit.ly/4mkvpec).  

Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government said: “Building on the great success of the first edition of the Hong Kong Shopping Festival last year, this year’s event has attracted even more brands to participate. E-commerce is a major global trend in retail development. In 2024, the cross-border e-commerce market of the Mainland with vast potential reached over RMB17 trillion, presenting a golden opportunity for Hong Kong businesses to expand. In light of this, the government has been fully supporting industry upgrading and transformation through various measures to help enterprises establish online sales channels. The Hong Kong Shopping Festival serves as an ideal platform to showcase the city’s premium products to more Mainland consumers.”

Patrick Lau, Deputy Executive Director, HKTDC, said: “New consumer trends are emerging in the Mainland market, reshaping buying habits and creating tremendous opportunities for Hong Kong businesses. While Hong Kong SMEs offer high-quality products, they need to understand the local business environment and e-commerce practices to successfully enter this vast market. As the flagship event of HKTDC’s E-commerce Express, the second Hong Kong Shopping Festival will partner with major e-commerce and social media platforms for promotion and include a series of training sessions focused on the Mainland e-commerce market. This initiative aims to help businesses effectively tap into opportunities in Mainland e-commerce and connect with their target customers.”

In November 2024, the Hong Kong Trade Development Council (HKTDC) released a research study on the development of cross-border e-commerce for Hong Kong traders. HKTDC Director of Research, Irina Fan, said over 60% of surveyed Hong Kong businesses view the Mainland Chinese market as the most promising e-commerce market in the coming one to two years. To help Hong Kong businesses gain insights into the Mainland e-commerce market, HKTDC Research interviewed 2,200 Mainland consumers from different regions about their online shopping behavior and characteristics. Ms Fan said: “Mainland China is the world’s largest e-commerce market and has a well-developed e-commerce industry. Hong Kong businesses must gain a deep understanding of Mainland consumers’ online shopping behaviors, their preferences for Hong Kong products, and the factors they consider when choosing e-commerce platforms. Only then can they formulate appropriate business strategies and effectively capture opportunities in the Mainland e-commerce retail market.” The latest research report: Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results will be released on 7 August 2025.

The Hong Kong Shopping Festival aims to help Hong Kong businesses take advantage of the large customer base and traffic on Mainland e-commerce platforms, boosting their brand and product visibility while providing practical opportunities. Last year’s inaugural edition was very successful, with total views on e-commerce platforms, social media, and the event’s official website exceeding 90 million. This year, the HKTDC has enhanced the programme, enabling businesses to better seize market opportunities and speed up their expansion into the Mainland market.

To enhance support for Hong Kong SMEs and local brands entering the Mainland e-commerce market, this year’s Hong Kong Shopping Festival has introduced thematic seminars and one-on-one consultancy services. From late 2024 to June 2025, HKTDC has successfully organised a series of training sessions led by marketing experts, who shared practical insights on topics such as cross-border e-commerce, logistics, payment tools, marketing skills, and live-stream production. Additionally, nearly 50 one-on-one consulting meetings were held, where Mainland marketing experts offered tailored e-commerce strategies to individual participating companies based on the unique characteristics of their products.

This year, Discount Month and live-streaming e-commerce will return with enhanced offering. Discount Month will take place from 1 to 31 August, with all Hong Kong businesses involved in the Hong Kong Shopping Festival offering discounts of up to 75%. This initiative not only helps businesses grow but also allows consumers to buy high-quality products from Hong Kong online. The official website of Hong Kong Shopping Festival will provide event details, live-streaming  schedules and information about participating brands, products and discounts. In addition, HKTDC will promote the campaign through online and offline platforms, including Xiaohongshu, Douyin, Taobao, JD and others, to boost visits to the official website and, redirect them to the SMEs’ online stores.

HKTDC recently hosted the debut “Product Selection Showcase” which attracted over 40 popular KOLs and their teams from platforms like Taobao, JD.com, and Douyin to connect with participating brands offline in Hong Kong. They experienced the products firsthand, learned about the brand stories, shared highlights and live-stream previews. In early August, HKTDC’s invited Mainland key opinion leaders (KOLs), including Li Jiaqi, Lin Yilun and Hu Ke, will conduct 35 live-streaming sessions for more than 80 brands on major e-commerce platforms, in which nearly 20 live-streaming sessions will take place in Hong Kong for the first time, allowing Mainland consumers to fully experience shopping in Hong Kong. This arrangement will make live-streaming more appealing, enhance visibility for Hong Kong products and brands, and build consumer trust and interest, while providing a valuable live-streaming experience for participating businesses.

Mainland online marketing strategies are diverse and multifaceted. Beyond live-streaming, there are numerous ways to enhance brand exposure. Ryan Tse, President of the Hong Kong Health Food Association, Director of Vita Green Health Products Co., Ltd., Elijandy, Founder and Director of Cross International Ltd and Jones Ng, Founder of Chiwa Digital Media Capital Group Ltd. shared valuable insights in e-commerce marketing and promotion at the launch ceremony. Artist Samantha Ko Hoi Ling talked about her experiences in live-streaming and online shopping, further enhancing the effectiveness and exposure of the second Hong Kong Shopping Festival.

Hong Kong Shopping Festival: https://f1546.vrupup.com/s/1546/f/main.html#/

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Media Enquiries
Yuan Tung Financial Relations:
Louise Song Tel: (852) 3428 5691 Email: lsong@yuantung.com.hk
Tiffany Leung Tel: (852) 3428 2361 Email: tleung@yuantung.com.hk  

HKTDC’s Communications & Public Affairs Department:
Sharon Ha Tel: (852) 2584 4575 Email: sharon.mt.ha@hktdc.org
Katy Wong Tel: (852) 2584 4524 Email: katy.ky.wong@hktdc.org

HKTDC Media Room: https://mediaroom.hktdc.com/en

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

Global Sports Brand U.S. Polo Assn. Launches First Retail Store in Berlin, Germany

Brand Targets Aggressive Retail, Wholesale and Ecommerce Expansion

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its first retail store in Germany alongside its brand partners Incom S.p.a. and Modevertrieb Sarnacchiaro GmbH (MVS). The location of the first U.S. Polo Assn. store in the heart of Berlin is at the premier Alexa Mall at Alexanderplatz and marks the beginning of a strategic retail rollout across the country, which solidifies the multi-billion-dollar brand’s global presence in Germany. The new Berlin store is offering a curated selection of men’s, women’s, undergarments, and beachwear collections – a perfect mix of sports heritage and contemporary spirit.

U.S. Polo Assn.

U.S. Polo Assn.Executives J. Michael Prince, Antonio Sarnacchiaro, and Lorenzo Nencini with U.S. Polo Assn. Models

U.S. Polo Assn. is a symbol of style that blends sports inspiration and authentic lifestyle and continues to strengthen its global presence. U.S. Polo Assn. plans to open more than 20 stores in the next several years in Germany, which is a top 10 global market for the brand. A U.S. Polo Assn. ecommerce site will launch in Germany in 2026. This expansion reflects the global brand’s commitment to delivering an authentic brand experience and marks yet another exciting milestone for U.S. Polo Assn. in Europe. Through 2025, U.S. Polo Assn. is increasing its fleet of stores with an additional 100 new locations, taking the count to 1,200 retail stores worldwide.

The Grand Opening of the Alexa Mall U.S. Polo Assn. store was an evening of celebration with a ribbon cutting and cocktail party, attended by VIPs, media, and fans of the brand, with special guests including J. Michael Prince, President and CEO of U.S. Polo Assn./USPA Global, Lorenzo Nencini, President of Incom and Raffaele Sarnacchiaro of MVS. Joining them was U.S. Polo Assn. Global Brand Ambassador and Italian Polo Champion Giordano Magini. U.S. Polo Assn. models showed off the iconic polo player style throughout the event and in the mall, while guests enjoyed appetizers, cocktails, custom gifts, and prizes set against live DJ beats, all from the iconic sport-inspired brand.

“We are aggressively growing the German marketplace with our U.S. Polo Assn. retail store and e-commerce expansion as well as our wholesale partnership footprint,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar global U.S. Polo Assn. brand.

“Opening our first U.S. Polo Assn. store in Berlin is not just about launching a store, it’s about bringing our brand to life in a new way for the German market. Our standalone locations allow consumers to fully engage with the U.S. Polo Assn. lifestyle in an immersive retail experience that deepens our connection with customers and reflects our long-term commitment to this vital market,” Prince added.

U.S. Polo Assn. is also proud to be the Official Apparel Sponsor of the Berlin Maifeld Cup at historic Olympiapark, which served as the Olympic Park for the 1936 Berlin Summer Olympics. This tournament is one of Germany’s most important and a highlight of the European polo season.

“Berlin is not just a European capital: it is a creative, multicultural, and fashion-forward hub, where consumers value both classic style and quality, a hallmark of the U.S. Polo Assn. brand,” says Lorenzo Nencini, CEO of Incom, U.S. Polo Assn.’s strategic partner. “With an already strong presence in the local fashion sector, we’re proud to partner with Sarnacchiaro for our store on the German high street, the ideal place for U.S. Polo Assn.’s debut in Germany.”

Modevertrieb Sarnacchiaro GmbH is a family-owned fashion distributor based in Germany, with over 40 years of industry experience. Founded in 1985, the company began as a supplier of promotional goods and has since evolved into a trusted licensing partner, working with both owned and external fashion brands. Today, MVS offers end-to-end expertise across the entire value chain, from design and product development to production in both the EU and Asia, import, sales, and in-house logistics, established in 2020. Known for its entrepreneurial mindset and long-standing partnerships, MVS works closely with leading retailers and distributors across Europe to bring fashion-forward, high-quality products to market.

“Bringing U.S. Polo Assn. to life in Berlin is a proud moment for our team at MVS and the result of a strong and dynamic partnership,” said Raffaele Sarnacchiaro, Managing Director of Modevertrieb Sarnacchiaro GmbH. “Germany is a key fashion market where consumers value authenticity, quality, and lifestyle-driven brands. With this first store in the heart of Berlin, we are setting the stage for long-term growth and an exciting retail journey for U.S. Polo Assn. in Germany.”

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT INCOM S.P.A.

Incom S.p.a., founded in Montecatini Terme (PT) in 1951, operates under license as the clothing division of the U.S. Polo Assn. brand and also produces and distributes important clothing brands worldwide. Additionally, Incom S.p.a. is one of the main suppliers of military and paramilitary clothing for the Italian State, providing both uniforms and technical apparel made with the special proprietary patent “Float” for floating garments. Since January 2008, Incom S.p.a. has been producing and distributing men’s, women’s, children’s, underwear, and swimwear clothing under the U.S. Polo Assn. brand in Europe, with consistently growing sales results. For more information, visit www.incomitaly.com.

Contact Information
Stacey Kovalsky
VP, Global PR & Communications, USPA Global
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Alesia Lana
Marketing & Communications, Incom S.p.a.
a.lana@incomitaly.com

Camilla Donati
camilladonati@hubcomm.net

SOURCE: U.S. Polo Assn.

Related Images

U.S. Polo Assn.

U.S. Polo Assn.Berlin, Germany U.S. Polo Assn. Storefront

Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks open today

– Three special offers invite residents and tourists to enjoy city’s cultural and leisure showcase

– A Hong Kong spotlight event in July and a feature of Hong Kong Summer Viva, the Hong Kong Book Fair opened today alongside the Sports and Leisure Expo and World of Snacks. More than 770 exhibitors are participating in the three events
– With “Food Culture-Future Living” as the theme of the year, the Book Fair celebrates its 35th  edition in 2025. To mark the occasion, three special offers have been introduced, including free entry for visitors born in 1990 to allow them to celebrate this milestone together
– The Book Fair continues to feature the Eight Seminar Series, including a session where the assistant and close friends of the late Hong Kong food critic and writer Chua Lam will share anecdotes about his life
– To echo the theme of the year, the World of Art & Culture presents “Book a Table ï½¥ Food for Thought”, an immersive exhibition where eight local and overseas artists collaborate with various consulates general in Hong Kong to explore global food culture through art
– The FIBA 3×3 World Tour Hong Kong 2025 is held concurrently with the Sports and Leisure Expo on 19-20 July, while visitors can enjoy more than 1,300 treats at the World of Snacks

The 35th HKTDC Hong Kong Book Fair, 8th HKTDC Sports and Leisure Expo and 5th HKTDC World of Snacks opened today, running concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) for seven days (16 to 22 July). Organised by the Hong Kong Trade Development Council (HKTDC), the three events offer a one-stop experience encompassing literature, shopping, leisure and sports for residents and tourists alike. Cheuk Wing-hing, Acting Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR), gave a speech and proposed a toast at today’s opening reception, accompanied by Professor Frederick Ma, Chairman of the HKTDC.

The Hong Kong Book Fair marks Professor Ma’s first major HKTDC event since he assumed Chairmanship. “Since its inception in 1990, the Hong Kong Book Fair has, with the unwavering support of the industry and the public, evolved into one of Asia’s premier cultural events,” Prof Ma said. “It fosters a passion for reading and serves as a vital platform for cultural exchange between East and West,” he added. He further noted that this year’s Book Fair, held in conjunction with the Sports and Leisure Expo and World of Snacks, has garnered an enthusiastic response. Featuring over 770 exhibitors, the events collectively offer a vibrant, family-friendly summer experience that seamlessly blends literature, sports, lifestyle and gastronomy.

Three special offers celebrate Book Fair’s 35th edition
To mark its 35th edition, the Book Fair has launched three special promotions. Visitors born in 1990, the year the Book Fair was first held, can enjoy free entry by presenting valid identification, while a limited-edition 35th-edition special package will be available, allowing five visitors to enter for the price of three tickets. In addition, visitors spending more than HK$500 at the Book Fair will have the opportunity to receive a limited-edition commemorative tote bag and a special gift.

As a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva promotion in July, this year’s Book Fair has “Food Cultureï½¥Future Living” as its theme of the year. The event features more than 620 cultural activities, both inside and outside the venue, inviting prominent authors from the culinary literature realm to explore themes of cultural identity, lifestyle philosophy and food innovation through writing.

Seminar Series gathers writers from around the world to foster cultural exchange
The Book Fair continues to feature the Eight Seminar Series, covering a diverse range of topics, including Personal Development and Spiritual Growth, World of Knowledge, Theme of the Year, English and International Reading, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle, and Renowned Writers, co-organised with Ming Pao and Yazhou Zhoukan.

The Personal Development and Spiritual Growth series features a seminar celebrating the memory of renowned Hong Kong food critic and writer Chua Lam, with his assistant Yeung Ngo and close friend, well-known stylist Tina Liu, sharing stories about his life. Other distinguished speakers include former HKTDC Chairman Jack So, who will share his new book with the Chinese title As part of the World of Knowledge seminar series, Ronnie C. Chan, Honorary Chair of Hang Lung Properties and Chairman of the China Heritage Fund, will share the journey of restoring the Jianfu Palace Garden in the Forbidden City, drawing insights from the newly published book in Traditional Chinese, The Palace of Established Happiness: Restoring a Garden in the Forbidden City.

Highlights of the Theme of the Year seminars include renowned director and dietary therapy expert Yim Ho discussing anti-cancer nutrition (18 July); American commercial spaceship pilot Sian “Leo” Proctor on “Nourishing the Future – in Space and on Earth” (19 July); and a conversation between Andrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant, and food reviewer and author Benny Li (20 July).

The English and International Reading series features Akutagawa Prize winner Rie Kudan from Japan. With 5% of her book Tokyo Sympathy Tower generated by ChatGPT, she will discuss writing in the age of artificial intelligence (17 July). Emerging Korean novelist Cheon Seon-ran will share her creative journey (18 July); and 16-year-old Vietnamese English-language author Nguyen Hanh Phuong (aka Rosy Black) will share her story of writing during her school years, with parents invited to bring their children to participate (20 July). For more details on the seminars and the speaker lineup, visit https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.

Sponsored by the Cultural and Creative Industries Development Agency of the Government of the HKSAR, the World of Art & Culture echoes the theme of the year by holding the exhibition titled “Book a Table ï½¥ Food for Thought”, a collaboration between eight local and overseas artists and the consulates general of various countries in Hong Kong that uses food as a bridge to connect cultures and offers visitors a chance to explore the world through the dining table. The exhibition presents eight themed tables guiding visitors through stories of life and culture told through the dining table and covering topics such as food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music and art. Additionally, interactive installations on site recommend curated books and exhibits to visitors.

New zones break cultural boundaries
Two new zones are introduced at the Book Fair this year. The Cultural and Creative Products Zone showcases cultural and creative products from the museums of the Leisure and Cultural Services Department along with interactive experiences related to Hong Kong’s intangible cultural heritage. The Cultural Affairs Bureau of Macao also joins the zone with its signature “Craft Market” while Hong Kong exhibitor Tsi Ku Chai showcases creative pieces inspired by the Palace Museum in Beijing. The Hong Kong Tech Showcase area, meanwhile, presents innovative technology products in various fields including edtech, healthtech, sportstech, foodtech and more.

Sports and Leisure Expo encourages wider participation as National Games arrive
This year sees the staging of the 15th National Games, the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games, with several events taking place in Hong Kong. In response to the National Games and to promote wider sports participation, the Sports and Leisure Expo has set up an exhibition area where participants can take photos with games mascots Xiyangyang and Lerongrong. They can also learn more about the competitive events hosted in Hong Kong as well as the mass participation events, immersing themselves in the vibrant atmosphere of the games. The Hong Kong Sports Institute (Booth: 5C-B02) has set up a “Giant Cheering Net” where people can leave encouraging messages for all Hong Kong athletes, including those competing in the National Games. In addition, cyclist Leung Ka-yu, who has represented Hong Kong in the Asian Games and National Games, and freestyle rope skipper Ho Chu-ting, who was crowned men’s champion at the World Rope Skipping Championships, will share their journeys and experiences during the Star Athlete Sharing Session.

In collaboration with organiser M1 Group Limited, the FIBA 3×3 World Tour Hong Kong 2025 basketball tournament will be hosted indoors at the HKCEC for the first time. Matches will take place on Saturday and Sunday (19-20 July) in Hall 5E, featuring 16 of the world’s top teams, including four elite squads competing for the championship. Visitors can not only enjoy access to the Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks with a single ticket, but they can also visit the 3×3 Village to experience the atmosphere of a world-class event. Additionally, they can engage in various sports games and explore the Sports Industry Showcase Area. This initiative aims to create a multifaceted experience that promotes cultural, sports and tourism development while providing a one-stop shopping, leisure and sports experience for locals and tourists alike.

The Hong Kong Playground Association (Booth: 5C-D02 & 5C-E02) is once again participating at the Sports and Leisure Expo, introducing a new sports experience area that offers participants the chance to engage in both traditional and emerging sports. Activities will include pickleball, freestyle rope skipping and running on 16-17 July; street fitness on 18-19 July; HADO AR dodgeball on 20-21 July; and drone soccer on 22 July. The latter is one of the mass participation events at the National Games. This year’s Sports and Leisure Expo also features a brand-new Travel Zone, showcasing the ever-popular Japan Pavilion, co-organised by the Consulate-General of Japan in Hong Kong and 17 participating Japanese prefectures and cities. The zone also includes pavilions from Taiwan and Thailand as well as a variety of uniquely Hong Kong attractions.

World of Snacks features international delicacies and more!
The World of Snacks is divided into six zones – Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party Time and Snack Bar – and brings together over 1,300 creative and international snacks that offer everything from nostalgic flavours to festive party treats to satisfy every craving. A highlight this year is Heartwarming (Booth: 5B-A21), whose stone-ground black sesame products were endorsed with the Michelin Guide’s Bib Gourmand 2025. Signature offerings include black sesame ice cream, black sesame paste and sesame balls. Meanwhile, Krisca, in collaboration with Kwan Hong Bakery and LY Bakery, has launched a new range of pistachio snacks (Booth: 5B-A11). World of Snacks is also hosting a series of snack-related activities for visitors, including a Junior Mixologist Workshop (non-alcoholic version), to cater to the diverse interests of visitors.

This year’s Hong Kong Book Fair again offers a morning admission tickets promotion. Visitors entering before noon can enjoy a discounted ticket price of HK$10. In addition, the special re-entry promotion allows eligible ticket holders to re-enter the venue during two designated time slots. All ticketing can be found below.

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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Agnes Yiu  Tel: (852) 3428 5690  Email: ayiu@yuantung.com.hk
Salina Cheng  Tel: (852) 3428 2362  Email: salcheng@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Snowy Chan  Tel: (852) 2584 4525   Email: snowy.sn.chan@hktdc.org
Serena Cheung  Tel: (852) 2584 4272  Email: serena.hm.cheung@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC’s Communications & Public Affairs Department:
Stanley So  Tel: (852)2584 4049  Email: stanley.hp.so@hktdc.org
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

Global Sports Brand U.S. Polo Assn. Launches in Brazil With Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the Brazilian market in partnership with Grupo Pasquini, a leading player in the country’s fashion industry. This expansion reinforces the global, sport-inspired brand’s presence in Latin America and further supports U.S. Polo Assn.’s strategic growth plan to reach new consumers around the world.

As U.S. Polo Assn. continues to expand its multi-billion-dollar global presence, Brazil marks an exciting new chapter in the brand’s international journey. With its vibrant retail landscape and deep-rooted passion for lifestyle fashion, Brazil offers a natural fit for U.S. Polo Assn.’s authentic connection to the sport of polo. The debut collection in Brazil will showcase timeless, versatile styles across both menswear and womenswear, designed to honor the heritage of the sport while embracing a modern, accessible approach to fashion.

“Launching U.S. Polo Assn. in Brazil, one of the largest and most influential markets in Latin America, is a significant milestone for our global brand,” said J. Michael Prince, President and CEO of USPA Global, which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “With the strong leadership of Grupo Pasquini and their expertise in the Brazilian fashion landscape, we are confident in building a long-term, successful presence in the region.”

Grupo Pasquini, headquartered in Santa Catarina and known for its 30-year legacy in Brazilian fashion, will oversee U.S. Polo Assn.’s multi-channel rollout across the country. The group’s proven track record in menswear and multi-brand distribution will be key to developing a strong retail footprint through a combination of wholesale accounts, owned stores, e-commerce, and marketplace platforms.

“U.S. Polo Assn. is a perfect fit for our strategic growth plan,” said Raritom Pasquini, Founder and President of Grupo Pasquini. “The brand brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers.”

“We are excited to expand our portfolio with a lifestyle brand that shares our values of quality, accessibility, and innovation,” Pasquini added.

As part of the launch celebration, an exclusive, invitation-only event will be held on July 2, 2025, at the Rosewood São Paulo. The evening will offer guests a first look at the collection and feature a curated program that blends fashion, art, and music. Highlights include a roundtable conversation on fashion and business trends in Brazil and a live art activation by local artist Polly. The event will also include live music performances to mark the occasion in true Brazilian style.

Grupo Pasquini plans to open stores in major cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre, supported by a robust omni-channel retail strategy aimed at delivering a seamless brand experience to consumers nationwide.

This launch marks another important step for U.S. Polo Assn. as the brand continues to build upon its global success story and bring the spirit of the sport of polo to fans and consumers in more than 190 countries.

ABOUT U.S. POLO ASSN.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

ABOUT GRUPO PASQUINI
With over 30 years of experience in the fashion industry, Grupo Pasquini is one of the leading players in the Brazilian market, with a portfolio that includes well-established brands such as Acostamento, ACT, and Inblanche. Headquartered in Santa Catarina, the group operates a 16,000 m² proprietary factory and has a strong multichannel presence – including over 4,000 multibrand retail partners, owned stores, e-commerce, and a growing franchise network. In 2025, Grupo Pasquini became the official partner of U.S. Polo Assn. in Brazil, further strengthening its position in the accessible premium fashion segment. The group is driven by three core pillars: innovation, operational efficiency, and structured expansion. For more information, visit: www.grupopasquini.com.

Contact Information
Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gabriella Torre
DUETTO COMUNICAÇÃO
gabriella@duettocomunicacao.com
+55 11 98713-7020 (WhatsApp)

SOURCE: U.S. Polo Assn.

Ditchit Detonates Iconic Twitter Bird to Symbolize Launch of Local Marketplace

In a fiery spectacle worthy of Silicon Valley lore, Ditchit – a rising star in the online marketplace space and rival to OfferUp – has made headlines by purchasing and then blowing up the original 560-pound Twitter bird sign once perched atop the company’s San Francisco headquarters.

The marketing stunt, filmed in the Nevada desert with a 15-person production crew, four Tesla Cybertrucks, and a Hollywood pyrotechnics expert, marked a symbolic farewell to legacy tech monopolies and a bold introduction to Ditchit’s mission: to build a local marketplace that puts people before profits.

“Elon Musk rebranded Twitter to X to support free expression. At Ditchit, we’re doing the same for local marketplaces,” said Ditchit spokesman James Deluca. “Today’s platforms are filled with ads, fees, and algorithms that prioritize businesses over people. Ditchit is different-free to use, ad-free, and designed to support real communities and real sellers.”

The 12-foot-tall Twitter logo, affectionately known as “Larry,” was purchased at auction for $34,000 earlier this year. While the initial acquisition was driven by nostalgia, the company ultimately decided to transform the artifact into a symbol of disruption.

The resulting video, now live on YouTube, shows the massive sign’s explosive end outside of Las Vegas, capturing a cinematic moment that’s already garnering viral attention.

But “Larry’s” story doesn’t end in smoke. Fragments of the sign have been salvaged and will be sold on the Ditchit app in a sealed-bid auction starting today. 100% of proceeds will go to the Center for American Entrepreneurship, a nonprofit that champions startup innovation and supports the next generation of entrepreneurs.

“Many entrepreneurs get their start on local marketplace apps,” Deluca added. “We’re here to support that journey-not just through our platform, but through action.”

With the stunt, Ditchit isn’t just selling a piece of tech history. It’s signaling a new era for digital marketplaces – one powered by transparency, accessibility, and the belief that local economies deserve better.

About Ditchit
Ditchit is a community-first local marketplace built for everyday buyers and sellers. Unlike traditional platforms, Ditchit is ad-free, fee-free, and designed to keep transactions simple and fair. Founded in 2024, the Ditchit app is available for iOS and Android.

Media Contact:
James DelucaPR Manager, Ditchit
james.deluca@ditchit.com

SOURCE: Ditchit

35th HKTDC Hong Kong Book Fair opens on 16 July

– July’s Spotlight Event in Hong Kong runs together with Sports and Leisure Expo and World of Snacks

– Book Fair runs alongside the HKTDC Hong Kong Sports and Leisure Expo and HKTDC World of Snacks from 16 to 22 July at the HKCEC
– With a single ticket, visitors can immerse themselves in the worlds of literature, sports and leisure activities and global snacks. To celebrate the Book Fair’s 35th edition, three special offers will be launched to welcome both Hong Kong citizens and tourists, encouraging attendees to visit the fairs with their companions
– The theme of this year’s Book Fair is “Food Cultureï½¥Future Living”, featuring more than 620 cultural activities. The World of Art & Culture will feature an interactive exhibition, “Book a Table ï½¥ Food for Thought”
– The FIBA 3×3 World Tour Hong Kong 2025 international event will take place at the Sports and Leisure Expo, while the World of Snacks will offer more than 1,300 tasty treats

The 35th HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 16 to 22 July (Wednesday to Tuesday) at the Hong Kong Convention and Exhibition Centre (HKCEC). The popular annual event will run concurrently with the HKTDC Hong Kong Sports and Leisure Expo and the HKTDC World of Snacks, bringing together more than 770 exhibitors across the three fairs. With the theme of the year “Food Cultureï½¥Future Living”, the Book Fair will feature more than 620 cultural activities both onsite and offsite, including acclaimed writers’ seminars, book launches and multicultural activities, creating a literary feast and promoting a culture of reading.

Sophia Chong, HKTDC Deputy Executive Director, said: “The Hong Kong Book Fair Cultural Events Advisory Panel selecting ‘Food Cultureï½¥Future Living’ as the theme of the year is truly meaningful. Both food and reading serve as carriers of culture. Food literature works not only document local culinary traditions but also narrate stories through recipes, making them more intriguing. As a renowned food paradise where east meets west, Hong Kong offers a unique platform for promoting international cultural exchange through food literature. We hope the theme of the year will encourage people to explore diverse aspects of food culture through reading, savouring the cultural nuances and lifestyle attitudes behind the texts and delving into new food cultures shaped by future technologies. We invite everyone to relish the joy and flavour of reading.”

Ms Chong added that Hong Kong Book Fair, as a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva in July, will present a wide array of engaging experiences for locals and tourists alike. To celebrate the 35th edition of the Book Fair, three special offers will be rolled out to allow citizens and tourists to fully immerse themselves in the three major cultural and leisure events of reading, sports and leisure, and snacks. First, visitors born in 1990, when the Book Fair was first held, can enjoy free entry by presenting valid identification. Second, a limited edition of 500 35th-edition special packages will be available, allowing five visitors to enter for the price of three tickets. Third, visitors who spend over HK$500 at the Book Fair will have the opportunity to receive a limited-edition commemorative tote bag and a special gift.  

World of Art & Culture presents a cross-cultural feast
The Book Fair continues to be supported by the Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region (HKSAR) to stage the World of Art & Culture and industry-focused activities such as the International Publishing Forum and the IP Roundtable.

To further promote Hong Kong as an east-meets-west centre for international cultural exchange, the World of Art & Culture echoes the theme of the year with an exhibition titled “Book a Table ï½¥ Food for Thought” that uses food as a bridge to connect cultures and offers visitors a chance to savour life and explore the world through the dining table. The exhibition is a collaboration between eight artists and the consulates general of various countries in Hong Kong. It features eight tables curated by eight artists, each exploring themes related to food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music, art, and more. The consulates general will showcase related books and exhibits from around the world while an interactive artificial intelligence (AI) device onsite will recommend books to visitors. In addition, more than 30 events, including talks and workshops, will be held to provide a multifaceted exploration of food culture. Ray Lok, Chief Executive Officer and Founder of Hong Kong agritech company Full Nature Farms, will share insights on the latest sustainable diets and future farming.

This year’s Book Fair features the Cultural and Creative Products Zone for the first time, offering interactive experiences related to Hong Kong’s intangible cultural heritage and showcasing a curated selection of cultural and creative products from Macao and the Palace Museum in Beijing. This year’s Mainland China Pavilion will spotlight Sichuan, the home of pandas, as the thematic province.

Under the theme “Sichuan and Hong Kong: Weaving Culture, Crafting Tomorrow”, the pavilion will showcase Sichuan’s lifestyle through iconic elements such as food, wine, tea, opera and embroidery, all rooted in the province’s rich heritage. There will be a display of award-winning Sichuan publications, foreign publishing achievements, and a variety of panda-themed books and cultural and creative products. There will also be a series of industry exchange activities such as the International Publishing Forum, the Hong Kong Publishing Biennial Awards and the Launch Ceremony of Publishing 3.0. The IP Roundtable will include a business matching session to help industry players explore business opportunities. (to be confirmed by branch office)

The 2025-26 Budget from the HKSAR Government mentioned plans to provide local technology companies with more physical displays for their products. In support of this initiative, the Book Fair will introduce the Hong Kong Tech Showcase area that will showcase innovative technology products in various areas including edtech, healthtech, sportstech, foodtech and more.

Eight Seminar Series explores the inspiration and wisdom of life
The Book Fair will continue to feature the Eight Seminar Series, inviting authors from around the world to share and exchange ideas with readers on topics including Theme of the Year, Renowned Writers, English and International Reading, World of Knowledge, Children and Youth Reading, Personal Development and Spiritual Growth and Hong Kong Cultural and Historical and Lifestyle. The Theme of the Year Seminar Series will invite notable writers related to food literature, including Andrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant; Benny Li, a food review author; Yim Ho, a renowned director and dietary therapy expert; and Sian “Leo” Proctor, the first American woman to become a commercial spaceship pilot. Together, they will explore food culture, lifestyle and future technology, offering the audience fresh insights on life through the world of cuisine.

The Renowned Writers Seminar Series, co-organised by the HKTDC along with Ming Pao and Yazhou Zhoukan, will feature a lineup of highly influential Chinese-language writers who will share and interact with readers onsite. The heavyweight speakers include Lung Ying-tai, making a return to the Hong Kong Book Fair; Xu Ze-chen, Mao Dun Literature Prize winner for his novel Northward; Xu Zi-dong, former Chair of the Department of Chinese at Lingnan University; business management expert Feng Tang; and Zhu Jia-ming, one of the “four gentlemen of China’s market reform” and an expert on AI.

The English and International Reading Seminar Series brings international authors to Hong Kong every year, highlighting the city’s position as an international metropolis. The star-studded authors in 2025 include Japanese author Rie Qudan, who won the Akutagawa Prize in 2024 for her AI-themed novel; Cheon Seon-ran, selected as the “Young Writer Who Will Become the Future of Korean Literature”; Kim Bo-young, one of Korea’s leading science fiction authors; Nguyen Hanh Phuong (aka Rosy Black), a 16-year-old Vietnamese writer of English fiction stories; and Osamu Okamura, a Czech architect focusing on human-centred urban design. Speakers at other seminars include Jack So, former Chairman of the HKTDC; Ronnie Chan, Honorary Chair of the Hang Lung Properties Limited; Yuen Kwok-yung, Chair Professor of the Department of Microbiology of the University of Hong Kong; and polar researcher Rebecca Lee. The Story Sharing by Celebrities session, meanwhile, will feature Vivian Kong, Olympic fencing gold medallist, Vicky Lau, the first female Michelin star chef in Hong Kong, and artists Carlos Chan and Grace Chan. For more details on the seminars and the lineup of speakers, please visit:  https://shorturl.at/TRdAw )

Sports and Leisure Expo runs concurrently with the FIBA 3×3 World Tour
The 15th National Games will be held this year with several events set to take place in Hong Kong. The Sports and Leisure Expo will feature an exhibition area where visitors can take photos with the mascots, Xiyangyang and Lerongrong, and learn more about the competitive events and mass participation events that are being hosted in Hong Kong. To tie in with the current basketball craze, the HKTDC is collaborating with M1 Group Limited to bring the FIBA 3×3 World Tour Hong Kong 2025 international event to the HKCEC, where it will be held indoors for the first time on 19 and 20 July during the Sports and Leisure Expo. Ticket holders for the Book Fair can access the carnival-style 3×3 Village from 16 to 22 July, where they can enjoy various sports booth games and visit sports product showcases.

The Hong Kong Sports Institute (Booth 5C-B02) will once again set up a cheering zone and an exhibition area showcasing some of the precious items belonging to elite athletes, with visitors able to show their support for the Hong Kong stars as they prepare for the National Games. The popular Hong Kong Playground Association (Booth 5C-D02 &5C-E02) will also participate in the expo again. In addition to its signature mobile rope nets, the Association will introduce a new multi-sports experience zone, offering various sports experiences over the course of the seven-day exhibition period. Sports experiences include pickleball, rope skipping and running will feature on 16 and 17 July; street workouts will feature on 18 and 19 July; HADO AR dodgeball will be showcased on 20 and 21 July; and drone soccer features on 22 July. Making its debut at the event, Gymetaverse Company Limited (Booth 5C-C02) will promote the sport-finance concept through the LIVE4WELL sports rewards platform, encouraging the public to exercise more.

A new Travel Zone will debut this year, featuring the ever-popular Japan Pavilion along with the newly added Taiwan Pavilion and Thailand Pavilion. The Consulate General of Japan in Hong Kong will team up with 17 Japanese prefectures including Kagoshima, Okinawa, Shizuoka and Iwate, to participate in the Japan Pavilion, with a special focus on the Tohoku region’s popular local snacks beloved by tourists (Booth 5B-E23). Moreover, this zone highlights the Hong Kong attractions include GO PARK Sports (Booth 5B-E02) and the Sai Yuen Camping Adventure Park in Cheung Chau (Booth 5C-A05), offering visitors information on water and land sports, adventure activities and camping.

Discover Michelin Guide Bib Gourmand treats at the World of Snacks
This year’s World of Snacks will bring together more than 1,300 different treats featuring a variety of classic flavours, healthy options and handcrafted snacks from around the world. They include the stone-ground black sesame snacks that were selected for the Michelin Guide’s Bib Gourmand 2025 (Heartwarming: Booth 5B-A21) as well as handcrafted sodas in special flavours such as ginger lemon honey and salted plum lemon honey (City Carbonation: Booth 5B-A10).

Cultural July brings the community together to promote the love of reading
In addition to the Book Fair, the HKTDC is once again organising Cultural July in collaboration with the Leisure and Cultural Services Department of the HKSAR Government, publishers, and various educational, cultural and arts institutions. From 24 June to 31 July Cultural July will feature nearly 400 cultural activities including a food and culture tour, author sharing sessions, parent-child reading workshops, storytelling theatre, art exhibitions and handicraft workshops, all designed to promote a city-wide love of reading across each of Hong Kong’s 18 districts.

The Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks will continue to offer a single ticket for entry to all three events. This year, the adult ticket price remains at HK$30, while special discounts such as Morning Admission Tickets, Special re-entry, and Tourist Tickets will continue to be available. More details can be found below.

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Disclaimer: Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee. 

Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Agnes Yiu  Tel: (852) 3428 5690   Email: ayiu@yuantung.com.hk
Salina Cheng  Tel: (852) 3428 2362  Email: salcheng@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Snowy Chan  Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Serena Cheung Tel: (852) 2584 4272 Email: serena.hm.cheung@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC’s Communications & Public Affairs Department:
Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy

DJ Benny Benassi, Artist Pietro Terzini, Performer Clara and More Than 1,500 Guests Celebrate 135 Years

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrated its remarkable 135-year legacy at Pitti Uomo 108 with an unforgettable week of style, sport, art and music. From the debut of the vibrant Spring-Summer 2026 Collection to a star-studded anniversary celebration at Florence’s iconic Santa Maria Novella, the brand brought the sport of polo’s heritage and modern energy to life on one of the world’s most prestigious fashion stages.

U.S. Polo Assn. X Pitti Uomo 108

U.S. Polo Assn. X Pitti Uomo 108
Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”

A Night to Remember: ‘Play for the Moment, Live for the Legacy’

On the evening of June 18, more than 1,500 international guests gathered in the breathtaking Chiostro Grande of the historic Complesso di Santa Maria Novella for an invitation-only anniversary celebration that will long be remembered. Hosted by acclaimed Italian actor Roberto Ciufoli, the event was a sensory journey through the sport and brand’s authentic 135-year story.

Italian music star Clara soon captivated the crowd with a stunning live vocal performance, delivering a set filled with beauty, style, and emotion. Her stage presence matched the elegance of the evening and set the tone for the grand finale. When global DJ legend Benny Benassi took to the turntables, the cloister was transformed into a pulsating open-air dance floor, with an after party of over 1,000 guests celebrating under the stars well into the night.

Immersive Art, Heritage, and Vision

The atmosphere was enhanced by a massive, monumental timeline of the U.S. Polo Assn. brand’s past and present, projected along the centuries-old walls of Santa Maria Novella. From 1890 to 2025, the visual depiction told the story of the sport of polo’s evolution and the brand’s growth into a multi-billion-dollar global fashion powerhouse.

The event’s creative heart came from two visionary artists. Luca Agnani brought immersive mapping effects to the architecture of the cloister, while Pietro Terzini–known for his poetic commentary on pop culture and brand identity–debuted a custom visual installation that blended U.S. Polo Assn.’s sport heritage with his signature textual style. His clever, minimalist expressions on legacy, fashion, and time left a lasting impression and underscored the evening’s message: heritage can be both honored and reimagined.

Celebrating the Moment, Building the Future

“This was more than a trade show–it was a global celebration of U.S. Polo Assn.’s legacy, culture, and future,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar global U.S. Polo Assn. brand. “To be part of such an experiential and exciting event set amid the creative energy of Florence–with our amazing partners and team–was simply extraordinary.”

“It’s a powerful reflection of sport-inspired legacy and the bright future of our global brand,” he added.

Lorenzo Nencini, President of Incom S.p.A. and a member of the Pitti Immagine Board, explained, “To bring our 135th Anniversary to life here in Florence was an honor beyond words. The success of our showing at Pitti Uomo alongside our celebration featuring Pietro Terzini, Clara, and Benny Benassi’s finale made this a cultural moment, and an unforgettable experience for those who support U.S. Polo Assn.”

A Booth Experience That Stole the Show

Located at Booth 32 in the Cavaniglia Pavilion, U.S. Polo Assn.’s presence at Pitti Uomo from June 17-20 was nothing short of iconic. The space featured a massive 30-foot video screen showcasing brand history and campaign highlights, a curated product collage wall, an elegant champagne bar, models dressed in the latest collection, a celebrity-worthy step-and-repeat, and striking life-size 3-D “135” numerals commemorating the anniversary. The immersive design created an energetic atmosphere that invited trade visitors, influencers, and media to engage with the brand’s past, present, and future. Surprise guests to the booth included Pietro Terzini, Clara, Roberto Ciufoli, as well as Olympic swimming athlete Luca Dotto, which drew hundreds of media, guests, fans and influencers to ‘meet and greet’ with U.S. Polo Assn.

Each of U.S. Polo Assn.’s Italian licensees were on hand to present their latest collections and reinforce the strength of this strategic partnership:

Incom S.p.A. showcased the full men’s and women’s apparel collections, including refined tailoring, bold color palettes, and classic sport-inspired designs for Spring-Summer 2026.

Bonis S.p.A. introduced sleek, sport-casual footwear that blends performance function with lifestyle aesthetics, ideal for the modern global consumer.

EastLab S.r.l. impressed with a contemporary accessories line, including bags, and leather goods crafted with premium materials and polo-inspired detail.

EuroTrade S.r.l. presented the newest in watches and jewelry, combining classic American sensibilities with Italian craftsmanship and innovation.

A Week to Remember

“U.S. Polo Assn.’s 135th Anniversary represents more than a milestone–it is a celebration of legacy, identity, and enduring style, “said Antonio De Matteis, President of Pitti Immagine.”To mark such a prestigious moment here in Florence–where tradition and innovation meet–is especially meaningful. The evening at Santa Maria Novella was not only a tribute to the brand’s storied heritage in the sport of polo but also a vivid expression of its global energy and future vision. We were honored to welcome U.S. Polo Assn. back to Pitti Uomo, where fashion, culture, art and music come together on an international stage.”

The brand’s presence at Pitti Uomo resonated strongly with international fans, consumers and influencers, reaffirming U.S. Polo Assn.’s unique position as a global fashion brand authentically connected to the sport. The 135th Anniversary celebration in Florence not only honored the brand’s illustrious sport history but inspired the future and the birthright of Born to Play.

“From our immersive booth experience to our remarkable celebration at Santa Maria Novella, this week was a tribute to the legacy of U.S. Polo Assn.–rooted in the sport of polo and built for the next generation,” Prince added.

Photo Captions:

  1. Benny Benassi rocks the house for U.S. Polo Assn. at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence Italy to celebrate 135 Years of Sport Inspiration – “Play for the Moment, Live for the Legacy.”
  2. Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  3. Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  4. Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  5. Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.
  6. U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.
  7. (L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at the U.S. Polo Assn. Booth at Pitti Uomo 108, in Florence, Italy.
  8. U.S. Polo Assn. models with Italian Olympic athlete Lucca Dotto at the U.S. Polo Assn. Booth at Pitti Uomo 108 in Florence, Italy.
  9. U.S. Polo Assn. 135th Anniversary Celebration Booth at Pitti Uomo 108 in Florence, Italy – “Born to Play.”

Photo Credit: Matteo Lippera

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A

Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information visit www.incomitaly.com.

About Bonis S.p.A

Bonis S.p.A is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit http://www.bonis-spa.com/.

About Eastlab S.r.l.

Eastlab S.r.l. is the exclusive licensee for U.S. Polo Assn. bags and accessories in Europe. Founded in 2015, Eastlab S.r.l. is now one of the leading Italian companies in the production and distribution of bags, accessories, and luggage. Its targeted response to market needs and passion for its work have quickly earned Eastlab strong credibility in the industry and the trust of major international partners. Visit http://www.eastlab.it/.

About EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/

Contact Information
Paola Varani
HUB PRESS OFFICE (INCOM in Italy)
paolavarani@hubcomm.net

Laura Varani
HUB PRESS OFFICE (INCOM in Italy)
lauravarani@hubcomm.net

Laura Manfrin
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
laura@twins-pr.com

Maura Busatto
TWINS PRESS OFFICE (BONIS & EASTLAB in Italy)
maura@twins-pr.com

Stacey Kovalsky
U.S. POLO ASSN. GLOBAL HQ
skovalsky@uspagl.com
+1-954-673-1331 (WhatsApp)

Gaia Grassi
HUB PRESS OFFICE (INCOM in Italy)
gaiagrassi@hubcomm.net

.SOURCE: U.S. Polo Assn.

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Related Images

U.S. Polo Assn. X Pitti Uomo 108
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Italian model, actress and singer Clara gives private performance to VIP guests at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Italian Actor Roberto Ciufoli presenting the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Assn. X Pitti Uomo 108
Movie star Jeff Goldblum and his family at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

image

U.S. Polo Assn. X Pitti Uomo 108
Beautiful VIP guests celebrate at the “Play for the Moment, Live for the Legacy” 135th Anniversary Celebration for U.S. Polo Assn. at Pitti Uomo 108 in Florence, Italy.

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U.S. Polo Pitti X Uomo 108
U.S. Polo Assn. guests celebrate at the iconic Chiostro Grande of the historic Complesso di Santa Maria Novella in Florence, Italy listening to beats from global superstar DJ Benny Benassi.

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U.S. Polo Assn. X Pitti Uomo 108
(L to R) Lorenzo Nencini, Incom S.p.A.; Franco Zuccon, EuroTrade; artist Pietro Terzini, performer Clara; U.S. Polo Assn. Global President and CEO J. Michael Prince; Augusto Bonetto, Bonis S.p.A.; and Andrea Zini, EastLab S.r.l. at USPA Booth

Related Documents:

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CleverTap Launches “Promos” The Industry-First All-In-One Rewards Management Platform

CleverTap, the all-in-one customer engagement platform, today announced the launch of Promos — an industry-first, customer rewards management platform built to redefine how brands create, manage, distribute, and optimize rewards, promotions and loyalty programs. Powered by technology from rehook.ai (now part of CleverTap), Promos offers a comprehensive, API-first solution for managing every facet of customer incentives—from coupons and loyalty points to cashback, vouchers, and gamified rewards. By replacing a system of fragmented tools, Promos empowers marketers with a seamless, scalable, and deeply integrated alternative for driving retention, repeat purchases, and maximizing customer lifetime value.

Marketers today are often forced to rely on fragmented systems—piecing together rewards and loyalty programs, CDPs, messaging platforms, and analytics—just to deliver a single, end-to-end campaign. These disconnected workflows slow teams down, lead to inconsistent data, and cause marketers to miss critical moments for engagement, resulting in delayed rewards, irrelevant offers, and loyalty programs that fail to deliver. Promos changes that. It embeds rewards management directly into CleverTap’s engagement engine, giving brands a single platform to segment users, automate campaigns, personalize, deliver real-time incentives, and measure effectiveness effortlessly.

With Promos, marketers can now launch behavior-triggered rewards in minutes, optimize campaigns on the fly, and deliver offers that feel timely, relevant, and personalized—ultimately improving ROI and deepening brand-consumer relationships.

Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, – “CleverTap Promos rewrites the rewards management playbook. Rather than tallying one-off redemptions, we’re forging lasting customer relationships—making every point, perk, and offer a personalized, memorable moment rooted in trust and authenticity. By uniting reward programs, engagement, and intelligence on a single platform, Promos truly propels our mission to becoming industry’s first end-to-end retention platform for modern marketers.”

Akhil Suhag, Co-founder and CEO, rehook.ai, added, – “Rewards and loyalty management shouldn’t force marketers to navigate a maze of siloed systems. Promos lets brands oversee loyalty, incentives, and engagement from one unified hub. This speeds up execution, clearing operational clutter and turning customer retention into a compounding engine for sustainable growth. I’m excited for marketers to experience its power and convenience firsthand.”

Learn more or request a live demo here.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

ADITYA SANYAL
Director, Digital Marketing, CleverTap
+91 9177110080
aditya.sanyal@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co