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The Hong Kong International Optical Fair opens today

– Creativity meets technology: with leading silver market, green and smart trends

– At the 33rd Hong Kong International Optical Fair, three product labels – “Smart Ageing Products”, “Green Solutions Suppliers”, and “Smart Eyewear” – are highlighted to facilitate sourcing. The Green Booth Design Competition will recognise exhibitors for their eco-friendly booth concept
– Tomorrow, 6 November, the 23rd Hong Kong International Optometric Symposium will feature experts sharing the latest developments in senior vision care
– The 25th Hong Kong Eyewear Design Competition award ceremony was held today, 5 November. Winning and shortlisted entries are exhibited onsite at BNG Rendezvous, Grand Hall

Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), the 33rd Hong Kong International Optical Fair opened today and will run from 5 to 7 November at the Hong Kong Convention and Exhibition Centre. This morning’s opening ceremony was officiated by Jude Chow, Executive Deputy Chairman of the Federation of Hong Kong Industries.

Jenny Koo, Acting Executive Director, HKTDC, stated in her opening remarks: “Hong Kong has long been one of the world’s leading exporters of optical products. Over the years, the Optical Fair has become a must-attend event for industry professionals from around the world. We are delighted to welcome over 660 exhibitors from 19 countries and regions this year. HKTDC has invited buyers from around the world to visit the fair, including from emerging markets such as Indonesia, Malaysia, the Philippines, Thailand, and Vietnam in ASEAN; Egypt and the UAE in the Middle East; and Brazil and Uruguay in South America; as well as from traditional markets like Germany, Spain, and the United Kingdom, creating substantial business opportunities for exhibitors.”

Diverse pavilions showcase global creativity and technology
Themed “Bright Eyes – New Horizons”, the Optical Fair brings a wealth of innovative products which integrate scientific research, design excellence and sustainability concepts. The fair features ten group pavilions, including the Hong Kong Optical Manufacturers Association (HKOMA), the Chinese Mainland (with delegations from Danyang, Zhejiang and Yingtan), Taiwan, Japan, Korea, and the new ASEAN pavilion, as well as “Visionaries of Style” which showcases creative and trendy designs. Highlighted examples include:

Japan Pavilion exhibitor Sasaki Celluloid (Booth: GH-C05) showcases eyewear crafted from rare celluloid material. Featuring a curved shape with coreless celluloid temples, the eyewear is designed for comfort. A timeless design with detailed cutting which combines expert Japanese technique and beauty in one ideal piece.
Taiwan Pavilion exhibitor Greatland Enterprise (Booth: 1C-F09) presents sunglasses equipped with NIRTECH® lens technology for cooling. It effectively blocks Near Infrared Radiation (NIR) to reduce eye heat and fatigue, keeping eyes cool and comfortable even in strong sunlight.
American brand Blake Kuwahara (Booth: GH-A18) at “Visionaries of Style” showcases intricate craftsmanship like laminated “frame-within-a-frame” construction. Every frame is meticulously handcrafted, highlighting nuanced details and superior craftsmanship.

The signature “Brand Name Gallery” showcases a curated selection of over 200 globally renowned brands spanning designer eyewear, trendy styles, and high-tech products. Notable brands include MINIMA from France, STEPPER from Germany, United Colors of Benetton from Italy, Masunaga since 1905 from Japan, nimome from Korea, Nano Vista from Spain, Collections Marcus Marienfeld from Switzerland, Ted Baker from the United Kingdom, and THRASHER from the USA.

Other exhibition zones are organised by product category, including the “Smart Glasses” zone which displays the ongoing trend of smart technology development, the “Designer Cafe and Innovation Hub” showcasing designer eyewear and innovative technology, as well as “Contact Lenses and Accessories”, “Diagnostic Instruments,” “Eyewear Accessories,” “Frames and Parts,” “Lenses,” “Optometric Instruments, Equipment & Machinery,” “Reading Glasses,” “Shop Fittings and Equipment,” and “Sporting and Professional Eyewear,” showcasing the innovation and diversity of the eyewear industry. For example:

Hong Kong Exhibitor Meisystem Asia Ltd. (Booth: 1B-B14) presents the EasyFit Trend ophthalmic lens edger, specifically designed for optical shops and small labs. This compact lens edger and beveler offers precision and reliability. It features an innovative lens testing system to boost productivity and boasts a modern, streamlined design.
Hong Kong Exhibitor Arts Optical Company Limited (Booth: GH-K01) introduces OPTI AI. Utilising VR to capture dynamic visual behavior patterns and powered by AI as its computational core. This breakthrough overcomes the limitations of traditional progressive lens design and fitting, creating bespoke lenses for individuals and redefining the progressive lens fitting paradigm.

Three thematic labels ensure market demands and needs are precisely matched

To facilitate buyer procurement, three special labels were introduced last year: “Smart Ageing Products”, “Green Solutions Suppliers” and “Smart Eyewear”, which were well-received by the industry. These three labels appear again this year to enhance procurement efficiency and highlight exhibitor innovations in the silver economy, sustainability, and smart technology. Selected highlighted products under these labels include:

Smart Ageing Products

Chinese Mainland brand MUEDO (Booth: 1D-G05) presents its U10 Dual-Mode Smart Reading Glasses, featuring auto-focusing lenses and hi-fi stereo sound quality. This design addresses a common issue where presbyopic individuals excessively increase volume levels while watching videos or during calls.
Japanese exhibitor Sasamata (Booth: GH-C11) presents its ultra-lightweight eye-bow eyewear frame, featuring a stage-controlled flip-up mechanism inspired by scissor-type hinges — perfect for users who constantly put on and take off their reading glasses.

Green Solutions Supplies

Founded by a Hong Kong eyewear designer, JLX STUDIO MADE (Booth: GH-C25) focuses on 3D-printed eyewear. The brand blends traditional craftsmanship with digital technology, using eco-friendly 3D-printing to reduce production waste and showcase a sustainable, customised vision for the future of eyewear.

Smart Eyewear

Chinese Mainland’s smart eyewear brand LAWAKEN (Booth: 1D-F06) presents its all-in-one AR glasses, LAWK ONE. Equipped with fitness tracking, AR navigation, music and call functionality, it supports first-person perspective 4K ultra HD recording, offering outdoor enthusiasts a hands-free experience and reducing reliance on smartphones.

This year the Green Booth Design Competition encourages exhibitors to incorporate sustainable concepts into their booth designs. Wenzhou Ouhai Glasses Co Ltd (Booth 1B-D18) won the Gold Award, while Micron Eyewear Manufactory Company Limited (Booth 1E-B18) and Jiangsu Xuzhi Optical Glasses Co., Ltd. (Booth 1C-D02) secured the Silver and Bronze Awards respectively. All three winners centered their designs around eco-friendly materials and waste reduction, demonstrating their brands’ commitment to sustainable development.

Expert symposium and design competition foster industry exchange and innovation

A series of events and eyewear parades are held at the fair. Tomorrow (6 November), The 23rd Hong Kong International Optometric Symposium, organised by the HKTDC and co-organised by The Hong Kong Optometric Association and The Hong Kong Polytechnic University, will take place with the theme “Age Well, See Well: Redefining Eye Care for the Golden Age”. This event drives vision care for the ageing community toward new milestones. The opening ceremony will feature an address by Dr. Pang Fei-chau, Commissioner for Primary Healthcare, Health Bureau, and six experts and academics from Hong Kong, Australia, Singapore and the United Kingdom will share insights on topics such as age-related visual challenges, diabetic retinopathy, and optometric care for patients with cognitive impairment, offering more personalised and effective health solutions for the silver market. The symposium is accredited by the Optometrists Board of Hong Kong, and participants attending the full-day conference may be eligible for up to six Continuing Professional Development (CPD) hours.

The HKTDC always encourages the nurturing of new talent to energise the industry. The 25th Hong Kong Eyewear Design Competition, co-organised by HKTDC and the Hong Kong Optical Manufacturers Association, was held under the theme “Blending Tradition and Technology” and encourages designers to fuse craftsmanship aesthetics with innovative technology to create eyewear that is both functional and fashionable. The competition featured an Open Group and a Student Group. The award presentation was held this afternoon. The award-winning and shortlisted designs are displayed at BNG Rendezvous, Grand Hall during the fair. For competition results, please visit: OPT2025_eFairCat_DesignCompetition.indd

The fair will continue to adopt the EXHIBITION+ hybrid model which seamlessly integrates online and offline elements to extend business opportunities. Exhibitors and buyers can connect and arrange meetings through the Click2Match online smart business-matching platform until 14 November. During the physical event, buyers can also use the Scan2Match function on the HKTDC Marketplace App to scan exhibitors’ QR codes to bookmark favourite suppliers, access product details and interactive floor plans, and make product enquiries—enabling engagement with exhibitors before and after the fair to continue their sourcing journey.

Photo download: https://bit.ly/4qH08Vx

Websites:
The Hong Kong International Optical Fair: https://www.hktdc.com/event/hkopticalfair/en
Event details of the Hong Kong International Optical Fair:
https://www.hktdc.com/event/hkopticalfair/en/intelligence-hub
The 23rd Hong Kong International Optometric Symposium:
https://www.hktdc.com/event/hkopticalfair/en/the-23rd-hong-kong-international-optometric-symposium
The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

Fair Details
Date: 5 – 7 November 2025 (Wednesday to Friday)
Time: (5 to 6 November) 9:30am – 6:30pm
(7 November) 9:30am – 5:00pm
Venue: Hong Kong Convention and Exhibition Centre
Admission: For trade visitors aged 18 or above only.
Onsite Registration Fee: HK$100 per person (free for e-Badge registration and pre-registered buyers)

Click2Match – Smart Business Matching Platform
Date: 29 October – 14 November

Media enquiries

Serena Cheung

Tel: (852) 2584 4272

Email: serena.hm.cheung@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the Chinese Mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

The Hong Kong International Optical Fair opens in early November

– Over 660 global exhibitors to showcase innovation, elderly care, design and sustainability

– The 33rd Hong Kong International Optical Fair will showcase over 660 exhibitors from 19 countries and regions. Highlights will include the debut of the ASEAN Pavilion and Zhejiang Pavilion. For the first time, exhibitors from Indonesia, Russia and Vietnam will further expand the Fair’s international network
– The Hong Kong International Optometric Symposium will gather experts from Hong Kong, Australia, Singapore and the United Kingdom to share the latest developments in senior vision care
– The 25th Hong Kong Eyewear Design Competition — themed “Blending Tradition and Technology” — will display winning and shortlisted entries onsite

Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association, the 33rd Hong Kong International Optical Fair will be held from 5 to 7 November 2025 at the Hong Kong Convention and Exhibition Centre. The fair will bring together more than 660 exhibitors from 19 countries and regions, and present a one-stop showcase of innovative and high-tech eyewear designs and products.

Jenny Koo, Acting Executive Director of the HKTDC, said: “This year’s Hong Kong International Optical Fair, themed ‘Bright Eyes – New Horizons’, showcases a wide array of products encompassing smart technology, healthcare, senior-oriented designs and sustainable elements. It demonstrates breakthroughs in function and aesthetics, reflecting global eyewear market trends and reinforcing Hong Kong’s role as an international trading hub.”

Industry development drives new opportunities
Hong Kong’s total exports of spectacles, lenses and frames reached HK$13.7 billion in the first eight months of 2025. The European Union, the United States, and Chinese Mainland are Hong Kong’s top three export markets respectively, with exports to the mainland surging 23% year-on-year. Despite intense global competition, Hong Kong’s eyewear industry continues to maintain its strengths in design, technology and quality.

This year’s fair brings together exhibitors from around the world, including first-time participants from Indonesia, Russia and Vietnam, alongside representatives from France, Germany, Italy, Spain, Switzerland, the United Kingdom and the United States across Europe and the Americas; and Japan, Korea, Singapore and Thailand within Asia. The fair will also feature exhibitors from Chinese Mainland, Hong Kong, Taiwan and Macao. Ten group pavilions — including the Hong Kong Optical Manufacturers Association (HKOMA), Chinese Mainland (with delegations from Danyang, Zhejiang and Yingtan), Taiwan, Japan and Korea, as well as “Visionaries of Style” showcasing creative and trendy designs — will showcase international brands and leading local enterprises to demonstrate optical fashions and manufacturing innovation.

The ASEAN Pavilion will make its debut this year, with an Indonesian exhibitor presenting Halal-certified eyewear products, demonstrating the industry’s awareness of cultural sensitivity and market diversity. The signature “Brand Name Gallery” will feature over 200 international brands which encompass designer eyewear, trendsetting collections and high-technology eyewear and provide buyers with a one-stop sourcing platform.

Events to showcase industry expertise and creativity
A series of seminars, eyewear parades and other events will highlight the creative thinking and technological achievements of the optical industry. The 23rd Hong Kong International Optometric Symposium — themed “Age Well, See Well: Redefining Eye Care for the Golden Age” organised by the HKTDC and co-organised by The Hong Kong Optometric Association and The Hong Kong Polytechnic University will be held on 6 November. Sessions will focus on vision care for the ageing community and feature six experts and academics from Hong Kong, Australia, Singapore and the United Kingdom. They will share insights on topics such as age-related visual challenges, diabetic retinopathy, and optometric care for patients with cognitive impairment, and provide attendees with international perspectives and the latest clinical research trends. The symposium is accredited by the Optometrists Board of Hong Kong, and participants attending the full-day conference may be eligible for up to six Continuing Professional Development (CPD) hours.

The 25th Hong Kong Eyewear Design Competition, co-organised by HKTDC and the Hong Kong Optical Manufacturers Association, will present the theme “Blending Tradition and Technology”. It is aimed at fostering local design and manufacturing innovation and will include an Open Group as well as a Student Group. The award presentation will be held on 5 November, and shortlisted entries will be exhibited onsite at Brand Name Gallery (BNG) Rendezvous, Grand Hall during the fair, giving visitors an opportunity to appreciate the creativity and flair of Hong Kong eyewear design.

Featured Products
As global markets evolve and technology advances, eyewear design moves towards premium quality, multifunctionality and personalisation. This year’s exhibitors will showcase a wealth of innovative products that integrate scientific research, design excellence and sustainability concepts, reflecting four key market trends: smart technology, eye health, functionality & design, and sustainability. These innovative offerings illustrate how the optical industry harnesses creativity to meet the needs of a new era. Selected featured products include:

Photo download: http://bit.ly/42QoGRT

Websites:
The Hong Kong International Optical Fair: https://www.hktdc.com/event/hkopticalfair/en

Event details of the Hong Kong International Optical Fair:
https://www.hktdc.com/event/hkopticalfair/en/intelligence-hub

The 23rd Hong Kong International Optometric Symposium:
https://www.hktdc.com/event/hkopticalfair/en/the-23rd-hong-kong-international-optometric-symposium

The HKTDC’s Media Room: http://mediaroom.hktdc.com/en

Fair Details

Date:	5 – 7 November 2025 (Wednesday to Friday)
Time:	(5 to 6 November) 9:30am – 6:30pm (7 November) 9:30am – 5:00pm
Venue:	Hong Kong Convention and Exhibition Centre
Admission:	For trade visitors aged 18 or above only. Onsite Registration Fee: HK$100 per person (free for e-Badge registration and pre-registered buyers)

Click2Match – Smart Business Matching Platform

Date:

29 October – 14 November

Media enquiries

Serena Cheung

Tel: (852) 2584 4272

Email: serena.hm.cheung@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

Counterfeit Products Sold Online in Malaysia Threaten Halal Compliance, Consumer Health, and the E-Commerce Sector, Says Muslim Consumers Association (PPIM)

The Muslim Consumers’ Association of Malaysia today expressed deep concern over the emergence of counterfeit health products sold online with fake halal certificates.

Nadzim Johan, Chief Activist of Persatuan Pengguna Islam Malaysia (PPIM), urged the authorities to investigate and take immediate action against the companies involved.

Nadzim warned that if not addressed promptly, these illegal practices could endanger public health and erode the confidence of Muslims in Malaysia regarding syariah compliance and guidance. He also stressed that this issue threatens local syariah-compliant businesses operating on e-commerce platforms.

PPIM has held urgent discussions with Holista Colltech Limited (“Holista”) concerning a recent police report filed by the company in Malaysia.

The report was lodged regarding counterfeit PRISTIN® Omega-3 fish oil products being sold on two popular e-commerce platforms, Lazada and Shopee.

Holista, headquartered in Petaling Jaya and listed on the Australian Securities Exchange, filed the report with the Royal Malaysia Police after obtaining samples of the counterfeit products.

Independent laboratory testing revealed that the counterfeit products were made from low-grade palm oil instead of fish-derived Omega-3.

Holista is Malaysia’s market leader in Omega-3 supplements, sold under two flagship brands – PRISTIN® GOLD OMEGA-3 FISH OIL 1200MG SOFTGEL and PRISTIN® OMEGA-3 FISH OIL 1200MG. Both products are halal-certified.

Nadzim emphasized that Holista’s genuine products are only available through pharmacies licensed by the Ministry of Health Malaysia and via Holista’s official online stores, Alterni.com and Holista.global.

“We are deeply concerned about the emergence of such counterfeit products. With the rapid growth of e-commerce in Malaysia, we fear that other counterfeit cases may exist and remain undetected by the authorities,” said Nadzim.

He further highlighted three critical issues:

1. Halal certification is a core element of the Islamic faith. Any blatant misuse of the halal logo undermines the trust of Muslims in Malaysia and globally in the certification of products, their sources, and production processes.

2. Such counterfeit products deliberately evade regulatory oversight governing supplement safety and compliance. Not only do they fail to support health, but they actively endanger consumers.

3. As a Muslim-majority country with a large young population, Malaysia is a thriving e-commerce market, respected globally for its adherence to Islamic practices and halal compliance. Violations of this nature will have severe repercussions for syariah-compliant businesses if not dealt with decisively.

PPIM has called on the Malaysian Communications and Multimedia Commission (MCMC) – which oversees online activities – and the Department of Islamic Development Malaysia (JAKIM), under the Ministry of Religious Affairs, to investigate the e-commerce platforms used for selling these counterfeit products and to identify the companies or individuals involved.

Nadzim added that industry players, including pharmacy chains and the Malaysian Dietary Supplement Association, should also hold urgent discussions to address growing concerns among consumers, particularly Muslims.

About PPIM

Persatuan Pengguna Islam Malaysia (PPIM) was established in June 1997 by a group of doctors, university lecturers, Islamic academician and individuals, in view of the problems faced by Muslim consumers in identifying Halal products. PPIM is an educational organisation for Muslims about Halal products. Its official website provides Halal and Haram products list, FAQs, forum, downloads, consumer complaint and latest news.

PPIM Media contact person:
Puan Zura
Email address: ppimmedia1@gmail.com,
Mobile number: 013-6116666

Gome Retail’s H1 2025 Significant Performance Improvement, Debt Resolution Breakthrough, and Accelerated Strategic Transformation

Gome Retail Holdings Limited (HKG: 493, Gome Retail or the Company, together with its subsidiaries, the Group) announced its unaudited six-month results for the six months ended June 30, 2025 (the Reporting Period).

Focusing on the main industry to consolidate the border, breakthrough in debt resolution
In the first half of 2025, the external environment was complex and severe. Structural contradictions persisted in China, while the industry where the Group belongs showed some signs of recovery, they were still in the bottomingout phase. However, since the fourth quarter of last year, national policies have become more proactive, with the introduction of a number of important stimulus policies. The effects of these policies were further realised in the first half of 2025. Benefiting from these policy initiatives, the Group’s revenue, profit, and other indicators improved significantly during the Reporting Period. During the Reporting Period, the Group recorded sales revenue of RMB297 million, a year-on-year increased by 75.74%; Gross profit was RMB20 million, a year-on-year increased by 11.11%; and loss attributable to owners of the parent during the Reporting Period was RMB1,346 million, a year-on-year decreased by 69.63%.

In the first half of 2025, China’s economic growth met expectations. Policy initiatives continued to strengthen, with stimulus measures such as trade-ins and equipment upgrades continuing and expanding in the consumer sector. This has led to a rebound in the growth of durable goods consumption, including home appliances, and initial signs of a bottoming-out recovery in the industry. The Group accelerated its efforts in transformation projects and emerging businesses, including franchise model innovation and car experience centers, achieving progress in each area during the Reporting Period. Debt disposal efforts progressed in an orderly manner during the Reporting Period, the Group actively negotiated debt solutions with various creditors, including financial institutions, suppliers, and convertible bondholders. The Group gradually reduced its debt burden through debt-to-equity swaps, franchise expansion, discussions with banks on debt disposal solutions, and the disposal and sale of non-core assetsï¼Œand achieved significant progress during the Reporting Period, laying a solid foundation for continued operations.

Continuing to promote the asset-light model, the strategic results are gradually showing
Gome Retail adheres to a strategy of “asset-light, operations-focused, strong control, and replicability,” focusing on sales, revenue, and positive cash flow. Leveraging its supply chain advantages, it optimizes its operating model and details, empowering franchise opportunities. Regarding franchising, the Group continues to expand brand licensing opportunities to franchisees, focusing on supply chain model innovation to assist franchisees in market expansion, avoid high self-development costs, and precisely allocate resources to brand building and user experience. Regarding franchising, the Group continues to strengthen its equity-based partnership model, primarily through the “single-store franchising” format, with the ” urban experience Center” at its core, to build a extensive franchise network for the home appliance and related products. Through supply chain empowerment, asset-light operations, and refined management, the Groups is creating a new model for scenario-based digital marketing.

New business launch accelerates, with the Car Experience Center officially operationalGome Retail is actively cultivating new growth points. The first Gome Car Experience Center Xibahe Store officially opened on April 29, 2025, marking the Group’s official entry into the automobile distribution field. The center has already drawn dozens of mainstream new energy marques, offering early proof that its intensive operating model can lower single store costs and sharpen customer acquisition. Several automakers have responded with concrete partnerships.

Looking ahead, the year 2025 marks the final year of China’s 14th Five-Year Plan. Moreover, the Central Politburo has decided to commence the formulation of the 15th Five-Year Plan ahead of schedule in the second half of this year, in order to accelerate the recovery of domestic demand. As a result, it is expected that there will be more substantial policy support at the national level in the coming months.

Gome Retail management said: “Despite the significant challenges the Group has faced in recent years, management has remained proactive and unwavering in its efforts. Through persistent dedication, the Group achieved its first signs of performance recovery during the Reporting Period and made substantive progress in strategic transformation and the exploration of new business areas. In the second half of the year, we will continue to devote our full efforts to overcoming current challenges as swiftly as possible, thereby laying the groundwork for a sustained recovery.”

About GOME RETAIL HOLDINGS LIMITED
GOME RETAIL HOLDINGS LIMITED was listed on the Hong Kong Stock Exchange in July 2004 (HKG: 493). Founded in 1987 in China, GOME is committed to building China’s leading technology-based, experiential, entertainment-oriented and socialized home-life technology retailer. With the strategy of “Home Living”, Gome Group focuses on retailing of electrical appliances and consumer electronics products, and builds a closed-loop ecosystem for the entire product line.

Please visit our website for more information: www.gome.com.hk

Issued by EVER BLOOM (HK) COMMUNICATIONS CONSULTANTS GROUP LIMITED for and on behalf of GOME Retail Holdings Limited. For further information, please contact: EVER BLOOM (HK) COMMUNICATIONS CONSULTANTS GROUP LIMITED

Mr Matthew Li / Ms Isla Gu
Tel: (852) 3468 8874 Fax:(852) 2111 1103
Mail: Matthew.li@everbloom.com.cn/ jin.gu@everbloom.com.cn

The 35th Food Expo opens today

– Robust visitor turnout despite downpour; special offers and theme days to spark shopping excitement

Organised by the Hong Kong Trade Development Council (HKTDC), the five-day (14-18 August) Food Expo, Beauty & Wellness Expo and Home Delights Expo open to the public from today at the Hong Kong Convention and Exhibition Centre. The Food Expo PRO, held concurrently from 14 to 16 August, is open to trade buyers for the first two days and to the public and trade buyers on the final day. For the first time, the Hong Kong International Tea Fair will be open to both industry professionals and the public throughout its three-day duration (14-16 August). The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA) together with the HKTDC and ten scientific research institutions, also take place today and tomorrow (14-15 August).

Due to Black Rainstorm Warning Signal, the opening of the fairs was delayed and the first session of the International Conference of the Modernization of Chinese Medicine was livestreamed.

The Food Expo, Beauty & Wellness Expo, Home Delights Expo will extend the opening hours to 11pm on 15-17 August. The Food Expo PRO and Hong Kong International Tea Fair will remain open until 6pm today and tomorrow (14 to 15 August) and until 5pm on Saturday (16 August).

Margaret Fong, Executive Director of the HKTDC, stated: “The 35th Food Expo celebrates an important milestone this year. The five-in-one mega event plays host to some 1,890 exhibitors from 36 countries and regions, serving as a one-stop destination and a vibrant marketplace for both trade professionals and consumers, where gourmet foods, fine teas, home essentials and beauty products can be found. Meanwhile, Food Expo PRO is dedicated to boosting Hong Kong’s status as a premier business hub for the food industry, not just in Mainland China, but across Asia and the globe. It empowers F&B professionals to explore new opportunities, forge valuable connections, and drive innovation.”

Several exhibitors expressed that their special offers will remain unchanged. Among them, Phelix Pun from Ng Fung Hong Limited shared that staff arrived as usual this morning to prepare for the exhibition. They hope that, once the exhibition opens, it will continue to boost their business, with the planned special offers and interactive games proceeding as scheduled. They believe that citizens will continue to turn out enthusiastically to visit and shop.

Five themed days create a quality living space
1. Shall We Tea’ (14 August)
Today’s focus is on the variety of Chinese and Western tea beverages. This year, the Hong Kong International Tea Fair opens to the public for all three days for the first time, featuring pavilions from countries and regions such as Fujian, Hubei, Zhejiang, Kenya, and Sri Lanka to promote tea culture. Visitors can sample premium traditional teas like Bai Hao Yin Zhen (Silver Needle tea) (Booth: 5F-F01), one of the finest Chinese white teas, alongside wellness capsule tea (Booth: 5F-F05), and innovative new-style tea beverages from various regions (Booth: 5G-A21). The “Friends of Tea” Zone also offers tea-pairing snacks, tea-infused perfumes and more, offering a blend of traditional and modern tea culture experiences. Visitors can participate in various talks, including “The Legacy and Contemporary Dialogues of Chinese Tea Culture” and “The Beauty of Tea, Where Small Things Reveal Greatness”, as well as activities led by certified water sommeliers and tea masters exploring the diversity of water, decoding the secrets of tea flavours, and delving into the joy of tea appreciation.

At the Food Expo, visitors can enjoy premium matcha and hojicha from Kyoto’s century-old Marukyu Koyamaen tea garden, blended with locally made fresh nut butter to create tea-flavoured gelato (Booth: 3B-E10). The Nin Jiom Tea Pairing Lucky Bag (Booth: 1C-A10) includes five functional teas with various health benefits. Additionally, Earl Grey tea infused with bergamot in drip-filter bags (Booth: 1D-A12) offers a refreshing citrus aroma.

2. Flavours of Intangible Cultural Heritage (15 August)
Despite its small size, Hong Kong boasts over 50 items on its intangible cultural heritage list related to food, showcasing its unique culinary culture. Exhibitors will present tea bags made with 100% Ceylon black tea, ready to brew for an effortless Hong Kong-style milk tea or Yuan Yang (Booth: 5F-F21). Additionally, there’s handmade shrimp paste from Hong Kong’s last remaining licensed salted fish and shrimp paste factory, capturing the authentic flavours of Hong Kong’s fishing village heritage (Booth: 1A-E02).

The themed day features a series of activities centered on intangible cultural heritage. At the Home Delights Expo, master artisan Choi Wing-kei will share the story of preserving the traditional craft of floral plaque making, alongside demonstrations of Taiji and Wing Chun martial arts techniques, as well as introductions to the cultural significance of bamboo steamers and bamboo craftsmanship. The Food Expo will showcase demonstrations of making traditional Hakka Sau Fan. The Hong Kong International Tea Fair will host a seminar on “Chiu Chow Kung Fu Tea,” exploring the distinctive tea culture of the Chaoshan region.

3. Asian Delights (16 August)
The day celebrates Asian cuisine and culture, featuring cooking demonstrations of Vietnamese dishes and molecular Thai cuisine, complemented by performances of the traditional Japanese shamisen, K-Pop dance, and a Thai yoga massage experience at the Beauty & Wellness Theatre, immerses visitors in the vibrant essence of Asia.

At the Food Expo, the China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, such as Korla fragrant pears, Xinjiang safflower seed oil, rainbow trout salmon, Guangdong lychee black tea, Lianzhou mustard greens, Hainan Wuzhishan large-leaf tea, Northeast black soil organic rice, and Yantai apples from the Qilu region.

Visitors can explore a range of premium products at the Food Expo PRO. The 100% natural, hand-picked wild pine nut oil from Mongolia (Booth: 5C-G20) is a healthy choice for daily diets. A whisky from Soni Village in Nara Prefecture, renowned for its pristine spring water (Booth: 5B-B06), its smooth taste is perfect for a variety of uses, whether drinking neat, on the rocks, or mixed into a variety of cocktails. The spicy and crispy milk chocolate, made with Sichuan pepper oil, Espelette pepper, and almond paste filling (Booth: 3B-E04), would offer an unforgettable tasting experience.

4. Body, Mind, and Soul (17 August)
This year, the Beauty & Wellness Expo introduces the new “Scentsation” Zone, featuring over 20 brands showcasing a range of perfumes and aromatherapy products to nurture both mind and body. Making its debut at the expo, Lush (Booth: 3E-D08) presents its popular Deep Sleep Magnesium Massage Bar, designed to enhance sleep quality. In response to the growing opportunities in the silver economy, exhibitors are offering various products and services tailored for seniors. Mannings, participating in the Beauty & Wellness Expo for the first time, will feature a Smart Health Station, offering free health tests to help seniors select the best fit wellness products.

The Food Expo, Beauty & Wellness Expo, and Home Delights Expo will host a series of seminars and activities, including hand massage workshops, discussions on the emerging trend of Hong Kong residents seeking cross-border medical care, towel exercise sessions, explorations of ergonomics and the latest treatments for various diseases, and diets to boost immunity. The performance stage will feature various sports demonstrations, such as taekwondo, street dance, and ballroom dancing.

5. Taste HK (18 August)
In recent years, organic farming has gained popularity, with growing demand for local produce. A cooking demonstration, co-organised by DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization at the Food Expo, will use local ingredients to create healthy and delicious home-cooked dishes. Additionally, the Home Delights Expo will feature notable products, including a glass-lined insulated handheld cup that won the 2024 Red Dot Product Design Award (Booth: 3F-D20), a water faucet awarded the 2023 Red Dot Design Award (Booth: 3F-B18), and a plug-and-play portable air conditioner that requires no exhaust duct (Booth: 3F-E25).

At the Food Expo, visitors can savour a sparkling soda infused with lemon honey, salted plum, and ginger (Booth: 3B-A07), recreating classic Hong Kong flavors. A Kee Wah snack set paired with a cute panda backpack (Booth: 1E-C02) combines iconic treats. At the Food Expo PRO, traditional mooncakes developed by the Hong Kong Polytechnic University’s food team (Booth: 5C-C17) utilise exclusive AkkMore™ fungal fat-replacement technology, blending health with deliciousness.

Exploring Halal Products, Coffee, and Food Science Opportunities
The 3rd Food Expo PRO and the 35th Food Expo have introduced a Halal food and beverage label since last year to assist exhibitors in expanding into the halal product market. This year, the two expos feature over 120 food suppliers showcasing halal products from around the world, a 20% increase compared to last year. The expo also strengthens collaborations with countries with thriving halal food markets. Group pavilions at the Food Expo PRO include ASEAN countries such as the Philippines, Thailand and Vietnam, enriching the variety of halal exhibits.

The Food Expo PRO introduces a new “Coffee Zone” this year, showcasing coffee products, accessories, and machines from various origins. Yunnan Province, China’s leading coffee bean producer, is represented by several Pu’er City companies exhibiting Kunlu Mountain and Jinpaoshan roasted beans and other products. Another highlight, the “Food Science and Technology Zone”, presents alternative and future foods of interest to industry professionals. Today’s Food Tech Symposium explores the development of additive-free foods and clean labeling in Hong Kong. Exhibitors are also targeting the silver economy, showcasing innovative products such as soft-textured mooncakes and cognitive health supplements developed by local exhibitors.

21 Prominent Speakers Discuss the Latest Developments in Chinese Medicine (14-15 August)
The Modernized Chinese Medicine International Association, together with the HKTDC and ten scientific research institutions, provides industry professionals with the latest insights into Chinese medicine. Themed “The Latest Research Progress in the Prevention and Treatment of Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference secures 21 prominent speakers, including experts from Hong Kong, Mainland China, and overseas, sharing innovative achievements and trends in the globalisation of Chinese medicine. Conducted in a hybrid format, the conference offers broader opportunities for interaction with speakers. Hong Kong-registered Chinese medicine practitioners can also earn Continuing Medical Education credits by attending the conference.

Food Expo Celebrates 35th Edition with Exclusive Offers
To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 or discounted by 65% to tie in with the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.

Snoopy is celebrating its 75th anniversary this year. The organiser invites visitors to participate in the “Snoopy Hide & Seek” activity at the Home Delights Expo, where they can snap photos with Snoopy and friends for a chance to win special prizes, joining in the festive celebration.

Physical ticket sales are unavailable at the venue. E-tickets can be purchased in advance through AlipayHK, Alipay, 01 Space, 7-Eleven, Circle K, Octopus app, or The Club app, or at venue entrances using AlipayHK, Alipay, or Octopus. Discounted “Morning Admission” and “Evening Admission” are offered on select dates.

Photo download: http://bit.ly/3Hzud7Q

Media Enquiries
Ogilvy Public Relations
Rex Cheuk
Tel : (852) 5618 9908
Email : rex.cheuk@ogilvy.com

Leanne Pok
Tel : (852) 9379 9694
Email : leanne.pok@ogilvy.com

Daisy Leung
Tel : (852) 9275 7704
Email : daisy.leung@ogilvy.com

HKTDC’s Communications and Public Affairs Department
Stanley So
Tel : (852) 2584 4049
Email : stanley.hp.so@hktdc.org

Serena Cheung
Tel : (852) 2584 4272
Email : serena.hm.cheung@hktdc.org

Clayton Lauw
Tel : (852) 2584 4472
Email : clayton.y.lauw@hktdc.org

Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

Re-opening of Food Expo and concurrent fairs

Following the lifting of the Black Rainstorm Warning Signal at 11:10am, the Food Expo, Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO and Hong Kong International Tea Fair will reopen at 1:10pm.

The Food Expo, Beauty & Wellness Expo, Home Delights Expo will be extended and close at 11pm from 15 August to 17 August, allowing public visitors to enjoy shopping in these fairs—with a single ticket. The Food Expo PRO and Hong Kong International Tea Fair will remain open until 6pm today and tomorrow (14 to 15 August) and until 5pm on Saturday (16 August), enabling trade buyers and exhibitors to continue their business discussions.

Admission tickets valid for today may be used for entry on any of the remaining fair days.

Sessions 2 and 3 of the International Conference of the Modernization of Chinese Medicine afternoon programme will be resumed in a hybrid format.

Media enquiries
Ogilvy Public Relations:
Rex Cheuk
+852 5618 9908
rex.cheuk@ogilvy.com

Daisy Leung
+852 9275 7704
daisy.leung@ogilvy.com

Leanne Pok
+852 9379 9694
leanne.pok@ogilvy.com

HKTDC’s Communications and Public Affairs Department
Stanley So
+852 2584 4049
stanley.hp.so@hktdc.org

Serena Cheung
+852 2584 4272
serena.hm.cheung@hktdc.org

Clayton Lauw
+852 2584 4472
clayton.y.lauw@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

Rainstorm special arrangements of Food Expo and concurrent fairs

As the Black Rainstorm Warning Signal was issued at 7:50am, the opening of Food Expo, and the concurrent Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo and Home Delights Expo, will be postponed. The opening ceremony originally scheduled for 10:30am, is cancelled. The International Conference of the Modernization of Chinese Medicine will be accessible via livestream.

The organiser will make appropriate arrangements to ensure the safety of those already at the venue and will closely monitor the weather conditions. The organiser will open the Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo and Home Delights Expo two hours after the Black Rainstorm Warning Signal is cancelled.

Media enquiries
Ogilvy Public Relations:

Rex Cheuk	+852 5618 9908	rex.cheuk@ogilvy.com
Daisy Leung	+852 9275 7704	daisy.leung@ogilvy.com
Leanne Pok	+852 9379 9694	leanne.pok@ogilvy.com

HKTDC’s Communications and Public Affairs Department

Stanley So	+852 2584 4049	stanley.hp.so@hktdc.org
Serena Cheung	+852 2584 4272	serena.hm.cheung@hktdc.org
Clayton Lauw	+852 2584 4472	clayton.y.lauw@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

Campaign to promote Hong Kong’s advantages in professional services in Vietnam

– Helping service providers seize opportunities in ASEAN and strengthen Hong Kong-Vietnam ties

The Hong Kong Trade Development Council (HKTDC) organised a delegation to Hanoi, Vietnam from 5 to 7 August to promote Hong Kong’s professional services and assist Hong Kong professional service providers in exploring business opportunities.

As Hong Kong’s sixth-largest trading partner and the second largest among ASEAN members, Vietnam has steadily strengthened trade and economic relations with Hong Kong. The delegation aims at further deepening bilateral business ties and introducing Hong Kong’s professional services to local businesses there.

The delegation, co-led by Patrick Lau, HKTDC Deputy Executive Director, and Rimsky Yuen, Chairman of the HKTDC Professional Services Committee Advisory Committee, comprised 19 Hong Kong professionals from various sectors, including accounting, legal, consulting and corporate services.

During the visit, delegate Tim Koo, Director, Normsun Advisory Services Limited, signed a memorandum of understanding (MoU) with the Institute of Trade and Economics of Vietnam, reflecting a commitment by both sides to strengthen cooperation.

Meetings with Vietnam’s government bodies, industry associations and large local enterprises – such as the Foreign Investment Agency under Ministry of Finance, Kinh Bac Group, National Innovation Center, The Association of Chartered Certified Accountants Vietnam, The Vietnam Association of Certified Public Accountants, Vietnam Bank’s Association, Vietnam International Arbitration Centre and VMO Holdings – provided a plethora of opportunities for Hong Kong delegates to explore cooperation opportunities with their Vietnamese counterparts.

One of the mission highlights, which was the lunch seminar co-hosted by the HKTDC and Vietnam Chamber of Commerce and Industry, successfully promoted Hong Kong’s role as a regional centre for professional services and risk management. Attracting over 120 Vietnamese business representatives and professionals, it encouraged local enterprises to collaborate with Hong Kong service providers when expanding their business or managing risks.

At the lunch seminar, Dr Lau said: “This mission is a part of the HKTDC’s new Hong Kong Professionals Plus campaign. We hope to tell the stories of Hong Kong through business delegations and visits as well as promote the strengths of Hong Kong’s professional services sector, while at the same time assist them to better understand the latest developments in the ASEAN markets and to seize business opportunities.”

Mr Yuen stated: “As an international financial centre and a regional hub for professional services, Hong Kong possesses top-tier talents offering world-class legal, financial and consulting services. With extensive experience in facilitating cross-border investments and fund-raising over the years, Hong Kong can meet the development needs of Vietnamese enterprises and assist investors from other countries in seizing opportunities in Vietnam.”

The HKTDC regularly organises business missions across industries. It will continue to conduct outreach activities to promote the advantages of Hong Kong’s professional services, while helping service providers seize more overseas collaboration opportunities.

Photo Download: http://bit.ly/4fu1HBj

Media enquiries
HKTDC’s Communication & Public Affairs Department:
Johnny Tsui Tel: (852) 2584 4395 Email: johnny.cy.tsui@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.

U.S. Polo Assn. Named No. 1 Sports Licensor and Top 25 on License Global’ Prestigious ‘Top Global Licensors’ List

Sport-Inspired Brand Recognized for Reaching $2.5 Billion in Global Retail Sales in 2024

USPA Global today announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has once again been ranked in the Top 25 on License Global magazine’s list of Top Global Licensors for 2025, and is now ranked the No. 1 sports brand on the prestigious list. Recognized as one of the world’s largest sports and apparel licensors, U.S. Polo Assn. remains in the 23rd position overall, alongside other high-profile sport brands, such as the NFL Players Association, Formula 1, and the PGA Tour.

U.S. Polo Assn.

U.S. Polo Assn.’s authentic connection to the sport of polo continues to resonate with younger consumers and sports fans around the world, contributing to the brand’s No. 1 sports brand ranking and position within the Top 25 of the Top Global Licensors list for three consecutive years. The sports brand’s strong ranking for this year was based on delivering a record-breaking $2.5 billion in global retail sales in 2024. U.S. Polo Assn.’s worldwide footprint includes over 190 countries in more than 1,100 U.S. Polo Assn. stores, thousands of additional retail locations, more than 12 million social media followers, and over 50 e-commerce sites in 20 languages.

“Earning the No. 1 sports brand ranking while remaining at 23rd on License Global’s Top Licensors list is a powerful validation of our global brand strategy and the tireless work of our USPA Global Team as well as worldwide strategic partners,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “To be ranked alongside some of the most iconic names in sports and fashion reinforces our position as a top-performing global brand with an authentic connection to sport, style, and consumers around the world.”

License Global’s Top Global Licensors list is a “who’s who” of licensing titans, derived from an annual study that “accounts for retail sales of licensed merchandise across all major sectors of business, from entertainment to sport, food and beverage, corporate brands, fashion, art and design, and much more.”

“U.S. Polo Assn. being recognized as the No. 1 sports brand in this year’s ranking in the Top Licensors list from License Global is a direct reflection of the trusted relationships we have built with our strategic global partners,” said Molly Robbins, SVP of Global Licensing and Business Development for USPA Global. “Our strategic focus on collaborative growth, product excellence, and consistent brand storytelling continues to fuel our momentum and drive long-term success in key markets worldwide.”

To be considered for inclusion, each brand or corporate entity must submit retail figures based on worldwide sales of licensed merchandise. In addition, License Global’s editors do their own independent vetting and verification by consulting industry sources, annual reports, and financial documents. The world’s largest brand remains The Walt Disney Company at $62 billion in retail sales, with the fourth largest brand, NBC Universal, at $17 billion, and Warner Bros. Discovery, the sixth largest brand, at $15 billion.

“Looking ahead, I’m very optimistic about U.S. Polo Assn.’s global growth potential. We are on track to surpass $3 billion in sales in the near future and continue to open more store locations in both existing regions and exciting new markets,” added Prince.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Stacey Kovalsky
VP, Global PR & Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: U.S. Polo Assn.

HKTDC to release report on Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results

– Mainland consumers favour online shopping for Hong Kong products, view brands as high-quality, reputable and authentic

– 78% of respondents had bought Hong Kong products online in the past year particularly young consumers and those in areas with higher consumption levels.
– Online shoppers hold positive views of Hong Kong products and brands, giving an average score of 8.7 to Hong Kong products.
– Genuine products, reputable merchants and wide product selection are the most important considerations for respondents, over low prices and other factors when purchasing online.
– Mainland online shoppers mostly buy electronic, luxury and fashion goods from Hong Kong.

Hong Kong Trade Development Council (HKTDC) released the research report: Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results. The results show that Mainland online shoppers generally like Hong Kong products. Overall, 78% of respondents had bought Hong Kong products online in the past year. Mainland consumers have a high level of trust in Hong Kong brands and hold products in high regard. This provides a solid foundation for Hong Kong businesses to expand into the Mainland e-commerce market. Hong Kong businesses can leverage the advantage of Hong Kong brands and choose suitable platforms for e-commerce sales. The upcoming release of the E-commerce Case Studies report will focus on ways to develop e-commerce retail sales and serve as a reference for Hong Kong businesses looking to expand their market in the Mainland.

HKTDC Director of Research, Irina Fan, said: “Mainland consumers shop online frequently, averaging 9.4 purchases per month. This is particularly true for those in tier-one and Greater Bay Area (GBA) cities. When shopping online, Mainland consumers’ primary consideration is whether the products are genuine, not low prices. This suggests that Hong Kong businesses can leverage the superior quality of Hong Kong products and the strong reputation of Hong Kong brands in Mainland China to expand into the Mainland e-commerce market. They can flexibly use comprehensive shelf and ‘interest-based’ e-commerce platforms to sell online along with methods such as live-streaming and short videos for promotion, and stand out in the highly competitive market through targeted marketing strategies.”

HKTDC Research commissioned an agency to conduct a survey of 2,200 middle-income or above consumers from different Mainland cities during the second and third quarters of 2024. The aim was to learn about their online consumption habits, as well as their preferences regarding Hong Kong products. The findings will help Hong Kong companies better formulate appropriate strategies to tap the Mainland e-commerce retail market.

Online shopping characteristics of Mainland consumers
– Mainland consumers shop online frequently, averaging 9.4 purchases per month. This is particularly true for those in tier-one cities. Shopping frequency among women (10 times monthly) is higher than for men (8.8 times). By age group, consumers aged 30-49 demonstrate the highest online shopping frequency, averaging 11.2 purchases per month.
– Comprehensive e-commerce platforms are the predominant online shopping channel, with 95% of respondents using comprehensive/digital shelf e-commerce platforms to shop online. This figure far exceeds the use of live-streaming/short video platforms (38%) and group buying platforms (32%). In terms of online shopping for cross-border or imported products, consumers prefer to use Tmall International or JD International, with 73% and 63% respectively choosing these platforms. Other notable platforms include Douyin E-commerce Global (30%) and Amazon China (21%).
– Authenticity, wide selection and reputation are top considerations for online shopping. An authenticity guarantee policy (15%), reputable merchants (11%) and wide product selection (9%) are the top three considerations for respondents when purchasing online.
– “Promotion” is the most important factor for consumers when buying newly-launched products online. Nearly 90% of respondents cited “promotion” as their primary consideration, followed by product quality and design (70%).
– Mainland consumers demand quick delivery. Mainland online shoppers, on average, get their products 3.2 days after placing an order, with fast fulfilment a key competitive advantage in winning over local consumers.

Wing Chu, Principal Economist (Greater China) of HKTDC, said: “Although online purchasing power currently clusters around tier-one and tier-two cities, the tier-three cities are becoming a focus for Hong Kong companies. Furthermore, irrespective of whether they are shopping locally or from further afield, consumers generally demand quick delivery, and their expectations in this regard continue to rise. The Hong Kong products that Mainland consumers most like to buy online are consumer electronics and electrical products (72%), followed by luxury goods (46%) and fashion products (41%).” It’s worth noting that Mainland consumers who purchase Hong Kong products online tend to spend a higher average order amount on children’s products, drugs and health supplements, and pet products compared to the overall average.”

Hong Kong products favored by Mainland Consumers
– Mainland online shoppers generally like Hong Kong products, particularly those in areas with higher consumption levels. Overall, 78% of respondents had bought Hong Kong products online in the past year. The proportion was 85% in tier-one cities, 81% in the Greater Bay Area, 78% in tier-two cities and 74% in tier-three cities.
– Hong Kong products are more favoured by young consumers. In terms of age distribution, 83% of respondents in the 18-29 age group said they had bought Hong Kong products online in the past year. This was closely followed by consumers aged 30-49 (82%), while the proportion among consumers above 50 years old was lower (65%).
– Female consumers in high-consumption areas tend to prefer Hong Kong products. While overall gender differences are minimal – 77% of male and 79% of female respondents reported purchasing Hong Kong products – the trend varies by region. In tier-one and tier-two cities, and in the GBA, significantly more female consumers have bought Hong Kong products online.
– Mainland online shoppers hold positive views of Hong Kong products, brands and online stores. The respondents gave an average score of 8.7 to Hong Kong products when compared with other products. Respondents from tier-three cities gave the highest score of 9.2. In terms of age, consumers aged 18-29 gave Hong Kong products the highest rating of 8.9.
– Mainland online shoppers mostly buy electronic, luxury and fashion goods from Hong Kong. The Hong Kong products that Mainland consumers most like to buy online are consumer electronics and electrical products (72%), followed by luxury goods (46%) and fashion products (41%). The GBA has the highest proportion of consumers buying consumer electronics and electrical products (79%), followed closely by tier-one cities (78%). The proportion of consumers buying luxury goods in tier-one cities (53%), the GBA (52%) and tier-two cities (51%) are comparable.
– Orders in food and drug sectors, and of products for children and pets, exceed the overall average. Among Mainland shoppers who have bought Hong Kong products online, the average order value for children’s goods is 24% higher than the average. Orders of drug and health products (16%), pet products (29%), and fresh produce and food (18%) are also significantly higher in value than the average.
– The Hong Kong “brand” enjoys a good reputation in the Mainland market and is widely seen as a mark of trust and quality. When asked to describe Hong Kong merchandise, brands and products, respondents viewed products from Hong Kong as “in compliance with stringent product safety standards” (28%), “guaranteed raw material/material quality” (28%), “guaranteed genuine products” (27%), “confidence in quality” (27%) and “fashionable look” (27%).
– Mainland consumers seek out official brand channels. Mainland consumers obtain information from official brand channels when choosing Hong Kong electronics and electrical products (31%), luxury items (34%), sports products (34%) and fashion products (26%). They rely heavily on product reviews when purchasing Hong Kong drug and health products (34%) and beauty products (32%) online.

Eric Chu, Economist (Greater China) of HKTDC, said: “Based on case studies of e-commerce retailers and service providers in Mainland China, Hong Kong businesses might consider using multi-channel operation strategies. This includes leveraging both traditional digital shelves platforms and emerging ‘interest-based‘ platforms to reach different consumer groups and increase traffic. However, some cases show that while businesses can collaborate with influencers/KOLs for “influencer marketing,” it’s important to base these efforts on market analysis and data to select influencer endorsements that suit their products. This approach improves promotional accuracy and achieves cost-effective, optimal marketing results.”

HKTDC will later release an additional report titled “Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Case Studies,” which includes detailed case studies of e-commerce activities and service providers in Mainland China.

The second Hong Kong Shopping Festival aims to help local businesses navigate Mainland China e-commerce
The second Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) will take place on Mainland e-commerce platforms from 1 to 31 August. Fully aligned with measures outlined in the 2024 Policy Address, the festival aims to support Hong Kong’s small and medium-sized enterprises (SMEs) as they expand into the Mainland e-commerce market. As the flagship event of HKTDC’s E-commerce Express, the second Hong Kong Shopping Festival has attracted nearly 260 brands across seven major categories, including health supplements, food and beverages, home and living, personal care and cosmetics, apparel and accessories, smart gadgets, and products for the silver market. The festival features over 500 unique products and offers month-long discount promotions.

References
– HKTDC Research website: https://research.hktdc.com/en/
– Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results: https://research.hktdc.com/en/article/MjA3OTk2MjAzNA

Photo download: http://bit.ly/3UQToFW

Media enquiries
Please contact the HKTDC’s Communication and Public Affairs Department:

Sharon Ha	Tel: (852) 2584 4575	Email: sharon.mt.ha@hktdc.org
Katy Wong	Tel: (852) 2584 4524	Email: katy.ky.wong@hktdc.org

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.