Cleverbridge and PartnerStack Launch CleverPartners to Accelerate the Growth of B2B Partner Ecosystems

With acquisition costs on the rise, CleverPartners offers a pathway to sustained revenue growth by helping businesses reach more ready-to-buy prospects through cost-efficient channels.

Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverPartners, powered by PartnerStack, a one-stop solution for accelerating B2B partner revenue and performance.

Built specifically to drive revenue for SaaS businesses, CleverPartners simplifies and automates many of the toughest parts of scaling partner programs – like recruiting the right partners, tracking partner-sourced conversions through the entire funnel, calculating and paying partner rewards, and selling through software marketplaces – all while providing a great experience for both customers and partners.

“It’s getting more expensive and challenging to acquire customers, with increasing marketing costs, traditional go-to-market motions declining in effectiveness, and fewer prospects willing to talk to a sales rep. In this environment, it’s critical that technology companies meet B2B buyers where – and how – they want to discover and purchase software,” said Wendi Sturgis, CEO of Cleverbridge. “With CleverPartners, businesses can expand their reach, unlock new revenue streams, and efficiently manage and scale any kind of partner program.”

CleverPartners empowers businesses to easily recruit from a network of 80,000+ active B2B affiliate, referral, and reseller partners earning commissions in over 50 countries. Businesses can also leverage established partnerships to streamline the process of getting listed in high-value distributor marketplaces like Ingram Micro and Arrow, and hyperscale marketplaces like AWS, Microsoft Azure, and IBM Cloud.

Leads and deals are automatically routed and managed within a partner portal, and an integration with Cleverbridge’s eCommerce platform allows partners to drive high-intent prospects or customers to a direct buying point. By leveraging CleverPartners alongside CleverAutomations, businesses can automate long-tail renewals while maintaining existing commission structures, enabling channel partners to redirect their focus to new customer acquisition and larger, more strategic opportunities.

“ISVs require top-tier tools and teams to scale their affiliate and channel programs effectively,” said Bryn Jones, CEO of PartnerStack. “With this new CleverPartners offering, ISVs can support their entire go-to-market by generating demand, closing new business, automating expansions and renewals, and simplifying the end-to-end partner management journey. I could not be more excited to collaborate with Cleverbridge to bring their B2B expertise to the forefront of partnerships and drive value together.”

No matter where your SaaS business is in its partnerships journey, CleverPartners provides everything you need to accelerate revenue growth and scale your partner ecosystem to its fullest potential. Schedule a demo today at grow.cleverbridge.com/cleverpartners-demo.

About Cleverbridge
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to automate and optimize self-service transactions across the entire customer journey, empowering customers to purchase, expand, and renew subscriptions in 240+ countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

About PartnerStack
PartnerStack is the all-in-one platform for scaling your SaaS partner ecosystem with a network of top B2B partners. Unlike other partnerships software that only handle one step of the partner journey, or work for only a single type of partner, PartnerStack comes with everything you need to recruit, activate, track, commission, and optimize all of your partnerships: affiliate partners that drive traffic, referral partners that bring you qualified leads, and reseller partners that sell your solution for you. PartnerStack connects you with more of the right partners and automates the toughest parts of managing partnerships, so you can grow your ecosystem and unlock new revenue channels.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

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View the original press release on newswire.com.

U.S. Polo Assn. Opens India’s Largest Brand Store in Bengaluru, India

  • Modern Jayanagar neighborhood store spans over 6,000 sq. ft. across three floors

U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and India’s leading casualwear brand, has opened its largest store in the country in Bengaluru, India. Spanning over 6,000 sq. ft. across three floors, the modern store is located in Jayanagar, one of India’s largest residential hubs with an affluent mixed residential and commercial community. U.S. Polo Assn. continues to transform the retail landscape for the brand in India, as it grows its position and targets $1 billion in sales in the country alone in the coming years.

An Authentic Connection
With an authentic connection to the sport of polo, the new retail space boasts modern decor and sport-inspired accessories that take shoppers through the brand story to enhance the consumer shopping experience. The store highlights the sporty elements of the brand while showcasing elements of fashion and style and keeping U.S. Polo Assn. product the core focus. There is also the well-recognized “polo shirt wall” that embodies the spirit of the brand’s classic and timeless polo shirt.

“An important part of the brand’s growth strategy is about omnichannel marketing and engaging the customer where they want to be,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling.”

Iconic Store
The U.S. Polo Assn. store at Jayanagar also marks a very special milestone, as the first store in India to launch the new Spring-Summer ’24 Womenswear Collection, which was previously only available online. This global flagship is also the first location to house the entire range of product categories that the brand has to offer including USPA Mainline, USPA Sport, USPA Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear. Classic polo shirts, oxfords, denim, sweaters, jackets, and t-shirts are just a few of the timeless favorites that are included in the featured collection.

“Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself,” said Amitabh Suri, CEO, U.S. Polo Assn. India. “Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers.”

India Power Brand
U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market.

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores planned in the coming years.

Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Arvind
Arvind Fashions Ltd., based in Bengaluru, is India’s #1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, and Flying Machine, Arvind has a presence across lifestyle brands and value fashion.

Visit ArvindUSPoloAssn.in, and follow @uspoloassnindia.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Deepansh Bhargava
Vice President, Marketing, U.S. Polo Assn. India at Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
+91 9343897011

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE. 

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually. 

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns. 

Deploying CleverTap helped Swan achieve the following:

  • 40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
  • Swan saw a 3% activation rate of targeted dormant users
  • Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 
https://clevertap.com/live-product-demo/ 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

U.S. Polo Assn. Launches Spring-Summer 2024 Collection

Sport-Inspired Brand’s Seasonal Launch Includes USPA Sport

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2024. The brand’s global photo shoot took place in idyllic Palm Springs, California, known for its picturesque desert landscape, regal palm groves, lush polo fields, and scenic poolside vistas under the golden rays of the Coachella Valley sunshine. Other key product launches this spring include USPA Sport 2024.

U.S. Polo Assn.’s Spring-Summer 2024 Collection features bold stripes and sun-washed pops of color representing the free spirit and heritage of the sport-inspired brand. Retro resort style springs to life in matching sets and tonal polo shirts, while models and professional polo players alike bask under the palm trees in U.S. Polo Assn.’s newest fashion. Sporty models showcase vibrant colors and patterns beside the brand’s signature red, white, and blue stripe, while artisan textures within the collection include breezy linen, comfortable denim, and soft, seasonal dresses. Stylish, vibrant accessories include convertible crossbody bags, bucket hats, fashionable footwear, and on-trend eyewear, all of which complement the unique colors, styles, and fabrics in the warm-weather collection.

“U.S. Polo Assn.’s Spring-Summer 2024 Collection was inspired by the global reach of the sport of polo and the beautiful elements of fashion in the season’s trends, all highlighted in our brand’s signature style in California’s desert oasis,” said Brian Kaminer, SVP of Brand and Product for U.S. Polo Assn. “We celebrate the spirit of the season in this global collection with pops of sun-washed colors, bold patterns, and artisan textures so fans of the brand feel cool and comfortable in U.S. Polo Assn.’s classic, sport-inspired American style.”

U.S. Polo Assn. is also proud to launch the USPA Sport Collection for 2024. The mostly men’s athleisurewear line is an edgier, bold style designed in bright primary colors, available to consumers globally. The newest USPA Sport Collection features embossed branding in breathable polo shirts, comfortable shorts, colorful t-shirts, and coordinating sets all proudly showcasing U.S. Polo Assn.’s signature double horsemen logo.

Also included in our USPA Sport Collection is USPA Pro, the newest version of the high-performance product line, designed for polo players and equestrian athletes alike. Created in continual collaboration with professional polo players, this special collection is only available online and at the USPA National Polo Center (NPC) Retail Shop in Palm Beach County, Florida. The USPA Pro product line features ventilated, drop-bottom gear bags, cushioned knee-high socks, Argentinian hand-stitched belts, breathable performance hoodies, and the sport’s signature white polo pants with drawstrings. In U.S. Polo Assn.’s iconic red, white, and blue color palette, the USPA Pro line seeks to enhance the gameplay for polo players through products specifically designed for peak performance.

“Every collection created by the U.S. Polo Assn. Design Team has elements that connect our brand back to the sport of polo, which is our heritage and brand DNA,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “Whether it’s through strategic partnerships like the one with ESPN, supporting global polo events, or our product launches, our mission is to stay true to U.S. Polo Assn.’s authentic connection to the sport.”

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.

eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage. 

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers. 

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. 

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text. 

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate
At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies. 

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement. 

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences. 

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co 

Singaporeans are Armouring Up Against Viral Infections and Diseases with LAC’s Immunity Arsenal

The importance of a robust immune system cannot be overstated—it serves as our body’s frontline defence against harmful invaders. In Singapore, while most citizens have established “the new normal”, the upward trend of COVID-19 is still a pressing issue. During the December 2023 period, the estimated number of COVID-19 cases in the week of 3 to 9 December 2023 rose to 56,043 cases, compared to 32,035 cases in the previous week. Occurrences of Tuberculosis have also been regular, with active cases constantly being detected through the country’s National TB Programme.

The pressing issue about contracting such respiratory diseases is the lasting effects that it creates, even after the patient has recovered. The possibilities of patients having recurring illnesses when their immunity weakens also poses a potential threat to the nation’s overall wellbeing. Recent studies published have revealed that even mild cases of COVID-19 can compromise the immune system, particularly affecting T-cells, which are vital for long-term protection.

In the case of Tuberculosis, while some individuals naturally combat tuberculosis without symptoms, others may develop latent TB, which can later become active if immunity weakens. The United States Centers for Disease Control and Prevention (CDC) estimates that without treatment, 5 to 10 percent of infected individuals may eventually develop active TB.

In the heat of the common cold, Tuberculosis and COVID-19, Singaporeans are increasingly turning to supplements to boost their immunity – latest Blackbox data has shown that more than eight in 10 Singaporeans (83%) now take health or dietary supplements, with almost half of them (42%) for the purpose of increasing full body immunity, with a fair half leaning towards Western supplements and Traditional Chinese Medicine.

In light of these findings, LAC offers Immune Protect Defence Formula, a traditional Chinese medicine remedy, and LAC MASQUELIER’s® French Pine Bark Extract, renowned for its antioxidant properties.

LAC Immune Protect Defence Formula is specially formulated based on Traditional Chinese Medicine (TCM) principles to prevent and relieve flu, cough, and colds. In TCM, the immune system is commonly referred to as positive energy. It acts as a shield and protects individuals from negative energy, which may include pathogens such as viruses and bacteria that may invade the body and cause disease. LAC Immune Protect Defence Formula features Astragalus, an equivalent to Radix Astragali, as its primary ingredient. Coupled with a range of other immunity boosting TCM herbs, the product boosts T-cell and B-cell production, which are crucial for effective immune responses. The formula is also great for those in need of an immune booster but whose bodies are too weak to digest and absorb strong tonics.

Likewise, LAC MASQUELIER’s® French Pine Bark Extract provides potent antioxidant support, offering unique protection against external pathogens and promoting overall health. Studies have shown LAC MASQUELIER’s® Original Oligomeric Proanthocyanidin Compounds (OPCs) to be 50 times more powerful than vitamin E and 20 times more powerful than vitamin C as an antioxidant. With such powerful antioxidant action, LAC MASQUELIER’s® French Pine Bark Extract is able to effectively protect and support our body’s health by improving overall blood circulation and accelerating drainage of waste materials from the body. Furthermore, optimal vein health boosts energy levels and assists in reducing the occurrence of unsightly veins on the skin surface for a more even and youthful-appearing skin tone.

By incorporating these products into your daily routine, you can fortify your immune system, ensuring better protection against illnesses while experiencing improved vitality and well-being.

U.S. Polo Assn. is the Official Apparel Partner for 2024 Dubai Polo Gold Cup

  • World-Class Al Habtoor Polo Club Hosts Annual Gold Cup Tournament

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), served as the Official Apparel Partner of the Dubai Polo Gold Cup 2024. This world-renowned polo tournament was hosted at the iconic Al Habtoor Polo Club in Dubai, United Arab Emirates (UAE) from Feb. 6-24, 2024.

In collaboration with the Aydinli Group, U.S. Polo Assn.’s brand partner in the Middle East, the classic, sport-inspired brand provided performance jerseys for multiple teams, branded apparel for all on-site staff, and gifts to the finalists including branded leather duffle bags and watches.

The Dubai Polo Gold Cup was an unforgettable two-week tournament ending with the final game between two strong teams, Habtoor Polo and Dubai Wolves By CAFU, that fought to have their name etched into the Gold Cup trophy. Ultimately, Habtoor Polo won the cup with a final score of 11-10. The event offered spirited sports fans and generous sponsors the ability to watch the highest-rated polo in the UAE while also enjoying international musical entertainment, delicious cuisines, and retail shops.

“U.S. Polo Assn. is proud to once again support the iconic Dubai Polo Gold Cup as the Official Apparel Sponsor in one of the great venues for polo in the UAE,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “This region is a key market for U.S. Polo Assn., and we are honored to highlight the sport of polo along with our global, sport-inspired brand in front of so many sports fans and consumers in the Middle East.”

U.S. Polo Assn.’s popularity in the UAE has grown since the launch of the first brick-and-mortar store in March 2012 at the Dubai Marina Mall. Available to consumers in the region on all sales channels, the classic, sport-inspired lifestyle brand currently has 10 stores in the UAE with Lals Group, U.S. Polo Assn.’s UAE Partner, with plans to launch additional locations in 2024. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.

“We are proud to represent U.S. Polo Assn. in the UAE, and the Dubai Polo Gold Cup is the perfect opportunity to connect our authentic global brand with the sport of polo in Dubai,” said Seref Safa, Chairman of the Board of Aydinli Group, the Middle Eastern and Eastern European partner for U.S. Polo Assn. “This tournament hosts some of the best polo teams and ponies in the world, creating an exciting mix of top-class sportsmanship and glamour for event attendees.”

The Dubai Polo Gold Cup was founded in 2009 by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai. This tournament is now one of the most prestigious events on the international polo calendar, on par with world-class events held in Argentina, Spain, the United Kingdom, and the United States. The Al Habtoor Polo Club was established in 2000 by Mohammed Al Habtoor, who played a pivotal role in the development of the Dubai Polo Gold Cup and was also a player in the 2024 tournament.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About Aydinli Group
Aydinli Group is the Middle Eastern and Eastern European partner for the global, multi-billion-dollar U.S. Polo Assn. brand. Aydinli Group adopts the principle of quality service and universal values, produces environmentally conscious products, and provides world-class, customer-oriented service. With more than 690 stores, 300 of which are abroad, and more than 7,500 employees, it is one of the largest apparel retailers in the region. Aydinli Group, which has operations in nearly 50 countries with U.S. Polo Assn., 10 countries with Pierre Cardin, and eight countries with Cacharel, has license rights in 55 countries in total. For more information, visit aydinli.com.

Contact Information:
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.

HKTDC MarketingPulse and eTailingPulse set to return on 13 March

Key players from across the world will discuss hot topics including AI, K-pop, national trends and sustainability

  • MarketingPulse and eTailingPulse will run on 13 March under the theme Envision the Next Level, offering a platform where participants and industry elites can exchange ideas and seize opportunities
  • The conferences will focus on discussing the hottest global topics such as AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brands storytelling
  • Speakers includes Zack Kass, AI Futurist and former Head of Go To Market at OpenAI, Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike and Brand Marketing Consultant of Arsenal Football Club and Enan Wang, senior marketing executive of Kweichow Moutai

The Hong Kong Trade Development Council (HKTDC) will hold the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 March. With some 70 speakers from around the world, including chief marketing officers, retailers, brand representatives, agencies and e-commerce experts, this 2-in-1 event will feature discussions on marketing experiences, success stories, market strategies and trends.

Themed Envision the Next Level, the conferences will focus on topics from AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brand storytelling. Participants can exchange insights with industry elites and seize opportunities.

Futurist shares views on AI development
Artificial intelligence has reshaped the advertising and digital marketing industries, creating a need to fully understand AI in order to formulate more efficient and creative strategies. This year’s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI. He has been demystifying AI and making it accessible and understandable for everyone, helping leaders from different areas navigate the rapidly evolving environment. Visiting Hong Kong from the US, Kass will share insights on AI trends in marketing in the session Navigating the AI Future in the Global Marketing Arena.

Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, will address The Next Frontier of Marketing with K-pop and Cutting-Edge Technologies, exploring the convergence of K-pop and technology in marketing.

Ibby Abutarboush, former Brand Defining & Purpose Marketing Director (EMEA) of Nike, will discuss the process of creating a new brand-defining strategy at Nike. The strategy helped Nike shape and realise its goals, including innovatively collaborating with top athletes and boosting the displaced through sports. He will also share his experience as Brand Marketing Consultant for Arsenal Football Club and Marketing Director for Neymar Júnior and Cristiano Ronaldo, giving valuable insights into how top brands redefine their purpose and drive meaningful rebranding.

Enan Wang, Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, will discuss the strategy of bringing Baijiu to the younger generation through brand crossover and product innovation. He will also discuss the characteristics, related developments, challenges and opportunities of the youth market in Mainland China.

Tech solutions and digital services provider CURIOSITYCHINA by FARFETCH implement omni-channel marketing. The firm’s Head of Partnerships APAC, John W Danzi, will address Next-Level Luxury Engagement: Harnessing Omni-Channel Strategies to Captivate Affluent Consumers on harnessing the power of multiple channels to create immersive brand experiences and forge deep connections with consumers.

Green marketing has become a hot topic. Giovanni Musillo, Managing Director (Hong Kong and Macao) of OnTheList, will speak on The Conscious Consumer: How Sustainability & the Circular Economy Drive Retail Success, discussing the popular concept of conscious consumption and the powerful synergy between sustainability, marketing and brand reputation.

Creating opportunities for start-ups and a new generation of entrepreneurs is a key area for the HKTDC. This year’s conferences, in line with the concept of youth entrepreneurship and talent development, will feature a Meet the Leaders’ dialogue series, with Tommie Lo, Founder & CEO of Preface, as a speaker. He founded a technology training company, offering personalised programming courses. He will share his views on entrepreneurship and his dynamic career, as well as explore the future application of AI in marketing and advertising. The founder & CEO of The Bees, KK Tsang, and industry young guns will offer tips on joining the advertising industry and starting your own businesses. Director Nick Cheuk, who won the 60th Golden Horse Awards Best New Director prize for the film Time Still Turns the Pages, will share share his journey in pursuing his dreams and his unique insights on creativity and creation.

Other renowned speakers include Dani Mariano, President of Razorfish from the United States, who will join Simon Barnett, Director of Brand Partnerships & Advertising of Moonbug Entertainment, which distributes intellectual property rights for children’s entertainment brands Blippi and Cocomelon, to share insights on the potential and marketing direction for Generation Alpha in Gen Alpha: Everything that Brands Need to Know. Bradley Horowitz, CEO of MALIN+GOETZ, skincare brand from New York, will participate in the Marketing Mastery: Malin+Goetz’s Journey from Boutique Beauty Brand to Global Genderless Beauty Icon, discussing the experience of developing his brand from a boutique skincare store to a globally renowned name. Patrick Garvey, Founding Partner of WE ARE Pi, a renowned advertising agency In the Netherlands, Yoji Minakuchi, Fellow & Chief Design Officer of Suntory Holdings from Japan, Johanna Monange, Founder and CEO of Maison 21G, a perfume brand from France, and Julie Nestor, Executive Vice President, Head of Marketing and Communications of Asia Pacific for Mastercard, will address Next Level Sensory Marketing: Engaging the Senses for Lasting Brand Impressions. Wenzhuo Wu, China Managing Editor of Jing Daily, will reveal the huge marketing opportunities in Mainland China’s silver market.

Workshops and networking for achieving practical outcomes
The conference will also feature some 40 local and Asia Pacific exhibitors such as EternityX, EventX, FirstPage and Omnichat, highlighting the latest digital marketing and e-commerce solutions. A series of digital marketing and e-commerce workshops will offer a chance to acquire practical marketing technology and e-commerce promotion skills. Participants can also join networking events or meet Hong Kong marketing service companies through the one-to-one business matching service to explore collaboration opportunities.

Please find the latest programme and speaker list at https://marketingpulse.hktdc.com/conference/mp/en. For interviews with speakers, please email katy.ky.wong@hktdc.org and phyllis.km.tsang@hktdc.org and we will be in touch to follow up.

Photo download: https://bit.ly/49iSqIq

Zack Kass, AI Futurist, former Head of Go To Market at OpenAI
Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike
Enan Wang, Director of Digital and Information Management Centre and iMoutai Department, Kweichow Moutai
Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp
Tommie Lo, Founder and CEO of Preface
Giovanni Musillo, Managing Director (Hong Kong and Macau) of OnTheList
MarketingPulse and eTailingPulse return on 13 March at the Hong Kong Convention and Exhibition Centre. MarketingPulse 2023 is depicted in the above image.

Websites:
MarketingPulse
Conference website: https://marketingpulse.hktdc.com/conference/mp/en
Conference programme: https://marketingpulse.hktdc.com/conference/mp/en/programme
Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker

eTailingPulsehttps://etailingpulse.hktdc.com/en/
EntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en/about-entertainmentpulse

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
Phyllis Tsang, Tel: (852) 2584 4288, Email: phyllis.km.tsang@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitionsconferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

U.S. Polo Assn. Supports 2024 U.S. Open Women’s Polo Championship(R) Airing on ESPN

Iconic Sports Brand Donates to Equestrian and Polo Charities Chosen by the Finalists

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was proud to again support the 2024 U.S. Open Women’s Polo Championship®. The most prestigious cup in women’s polo in the United States ran from Feb. 3-23, 2024, with qualifying games played at Port Mayaca Polo Club, and the U.S. Open Women’s Polo Championship Final played once again on the U.S. Polo Assn. Field One at the world-renowned USPA National Polo Center (NPC) – Wellington on Feb. 23.

ESPN is broadcasting the Women’s Championship Final for sports fans around the world on ESPN News Thursday, Feb. 29, at 7 p.m. EST; check your local listings.

Beginning with eight teams, the most teams in years, the qualifiers brought that number down to two incredible women’s teams playing for the trophy – Buena Vibra and 90210. Ultimately, the championship trophy went to first-time U.S. Open winner Buena Vibra with a score of 13-11. It was a hard-fought game with a tie score down to the final chukker. Buena Vibra Team Captain Milly Hine, with an impressive eight-goal ranking, won the Game MVP, scoring 10 of the team’s 13 goals. In addition to Hine, the team consisted of Clara Cassino (8), Cory Williams (4) and Valentina Tarazona (1), Tarazona being the youngest player on a winning team at age 13. This was the first time for all players on Team Buena Vibra to win the Women’s U.S. Open.

“It’s an absolute dream. My team is incredible; we can’t believe it. None of us have played the finals, none of us have the experience of what it’s like to play on this field or against such a tough opposition,” said Buena Vibra Team Captain and Game MVP Milly Hine (8). “We just decided let’s enjoy it, let’s just hope our horses are as well prepared as possible, and we did everything in our power to perform on this day.”

U.S. Polo Assn.’s support of the most celebrated cup for women’s polo in the United States included donations of uniforms to participating teams with the iconic U.S. Polo Assn. double horsemen logo, as well as donations made to polo and equestrian charities selected by the finalists in the 2024 U.S. Open Women’s Polo Championship. These included Replay Polo, selected by Buena Vibra, and Work to Ride, selected by 90210.

Unlike other team sports, women and men play polo together as equals, and approximately 40% of USPA club members are female. Women are, in fact, the fastest-growing segment in the sport of polo at the club and collegiate levels at more than 40% and 60%, respectively.

“The 2024 U.S. Open Women’s Polo Championship is a showcase of women’s polo achievements,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is proud to support these outstanding female athletes in one of the high goal season’s most prestigious tournaments, highlighting some of the very best players in the sport.”

“Adding the charitable component to this important polo tournament emphasizes our support of not only the women but the many polo and equestrian charities in need within our polo community,” added Prince.

Ten-goal players in this year’s high-goal tournament were Hope Arellano, Nina Clarkin and Hazel Jackson. At an eight-goal rating, Mia Cambiaso played as well. Newcomer to the Women’s Open, Shariah Harris, a Cornell graduate and former Work to Ride program participant, was an exciting addition to the competition in 2024.

“It was an amazing opportunity playing in the Women’s Open. This time last year during the finals I just told myself that I’m going to play in this next year and someway, somehow, it all worked out and here I am,” said Harris. “It was definitely a personal accomplishment and an honor to play with women of this caliber.”

“I am always honored to compete against other amazing women polo players in the U.S. Open Women’s Polo Championship,” added Arellano, professional polo player and U.S. Polo Assn. Brand Ambassador. “And I love being surrounded by those in the South Florida polo community who support women’s professional polo.”

About the U.S. Open Women’s Polo Championship
The U.S. Open Women’s Polo Championship® has a profound history dating back to the 1930s in California. The first women’s U.S. Open tournament was presented by the United States Women’s Polo Association (USWPA) in 1937 at the Golden Gate Field in San Francisco, California, in 1937. Women were officially welcomed into the United States Polo Association in 1972 with Sue Sally Hale becoming the first woman member. On the centennial anniversary of the USPA in 1990, a U.S. Women’s Open was officially sanctioned and held at Empire Polo Club in Indio, California. It was officially recognized as a national tournament in 2011 and has been hosted at the Houston Polo Club for the past seven years, becoming the largest annual women’s polo event in the United States.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.

CleverTap partners with Zoomcar to drive customer engagement on their app

CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value. 

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve: 

  • Improved Retention
  • Enhanced User Stickiness
  • Elevated User Engagement and Conversions
  • Increased Monthly Active Users (MAU)
  • Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About Zoomcar
Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co