Category: Media & Marketing

8 in 10 Singapore businesses experienced more change in last 4 years than previous two decades: HubSpot Research

HubSpot, the customer platform for scaling businesses, has released new data from a global research survey1 that indicates companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations.

From economic downturns to the rise of new social channels, businesses have to pivot with the times, all the time. But the AI era is different. Small and Medium Businesses (SMEs) are operating in a new reality, and it requires more than just adapting to change. It requires reinvention. According to HubSpot’s research, eight in ten (81 per cent) Singapore companies said they’ve evolved more in the past four years than the previous two decades – the highest level of disruption across all countries surveyed.

In 2024, local companies are navigating a new reality where keeping pace with technological disruption and innovation is critical to business success. Singapore companies are the most likely globally to feel that their current growth tactics are becoming less effective (71 per cent) and are also the most likely across all countries surveyed to agree that the introduction of AI has required them to reinvent (82 per cent) their business.

Kat Warboys, Senior Marketing Director of APAC, HubSpot, said: “A combination of rising business costs, new technology and evolving customer expectations have impacted the effectiveness of conventional growth tactics among Singapore’s businesses, accelerating a need for reinvention. Our research shows that a majority of local businesses agree that personalised, impactful customer experiences, powered by AI and automation, will be vital to their growth in 2024. Long term success will be determined by the ability of businesses to effectively engage with their audiences across multiple channels throughout the customer journey, and demonstrate value to customers to maximise retention.”

To empower Singapore companies with the right capabilities to meet evolving customer expectations, HubSpot today announced the launch of the new Service Hub and Content Hub. These tools are designed to help local businesses deliver streamlined, personalised customer experiences, which eight in ten (80 per cent) local companies view as key to business growth. These solutions are part of HubSpot’s Spotlight, a bi-annual initiative where the company highlights its latest innovations to help SMEs win.

Rethinking content marketing…again – Introducing Content Hub

Today, customers are everywhere. Their purchase path is fragmented across multiplying channels, and marketers are left facing two major challenges: reach and relevance. Companies need to efficiently meet customers wherever they are, and do it with quality content that’s personalised, unique and valuable.

However, Singapore companies are struggling to meet demands for multi-channel content, with 82 per cent – the highest globally – sharing a need for tools to help remix content from one format or channel to another. Singapore is also the most likely across all countries surveyed by HubSpot to cite an increasing number of channels as a pain point (40 per cent).

“The data suggests that while reinvention is necessary for success, it is not a one size fits all approach. Brands working to effectively reach audiences must connect with customers on a deeper level by leveraging personalised content tailored for the channels these customers most commonly reside on. While this may not be a simple process, it is a journey that many businesses are on, or need to commence, in order to understand and produce content that best engages customers,” shared Warboys.

To help local businesses meet demands for remixed, multi-channel content, HubSpot has launched Content Hub. The all-in-one marketing solution, powered by HubSpot AI, helps to create and manage content across the entire customer journey, through tools like AI Content Creation, Content Remix, Brand Voice, Audio Tooling, Members Blog and Gated Content Library (among others). This helps brands to more effectively meet and engage their customers by generating content customised for various channels, formats, and audience profile, with a consistent brand voice.

HubSpot Content Hub - Content Remix
HubSpot Content Hub – Content Remix

Transforming CX teams into revenue drivers with the all-new Service Hub

A separate HubSpot study2 revealed that nine in ten (92 per cent) Singapore companies agreed that consumers find customer service interactions frustrating. There is a clear disconnect between what local brands think their audience needs, and what their customers and prospects actually want. SMEs need to double down on keeping existing customers happy, especially since acquiring a new one can be up to 25 times more expensive3. This is one of the many reasons a brand’s customer support and success teams play such a critical role in the bottom line.

The HubSpot study also found that 81 per cent of Singapore companies considered customer service and customer success separate functions with distinct goals and responsibilities. This hinders visibility and the flow of information across customer facing teams, impacting the ability to deliver impactful, personalised customer service. Common challenges faced by customer service teams in Singapore include extracting meaningful insights from customer data (49 per cent), tracking KPIs (46 per cent), ensuring alignment of customer service goals with overall business objectives (38 per cent), as well as ensuring agents have access to accurate and relevant information (34 per cent).

Aligning with Singapore’s strong national focus on AI, the study uncovered that nearly all (96 per cent) local companies are using AI as part of the customer service process. To transform customer service into a more proactive function, about two thirds of (66 per cent) CX teams in Singapore are implementing predictive analytics and AI-driven tools to better anticipate customer needs.

The all-new Service Hub, powered by HubSpot AI, is the only solution that brings together customer support and success functions for the first time, helping businesses scale support and drive retention through data-backed insights and connected workflows. In line with strong local adoption of AI, Service Hub features over a dozen AI-powered tools such as chatbots and real-time reply recommendations to boost customer successes.

HubSpot Service Hub - Customer Success Dashboard
HubSpot Service Hub – Customer Success Dashboard

“With Service Hub, our reps hit the ground running thanks to a complete view of the customer journey,” said Jennifer Cummings, Sr. Director, Customer Engagement at Kaplan. “Since bringing our marketing, sales, and service teams together on HubSpot, it’s completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

“In today’s business landscape, change is measured in days and weeks, not years. The speed of reinvention can be daunting, but technology advancements offer a significant opportunity for Singapore companies, especially SMEs, to adapt to new market trends and continue meeting evolving customer needs. With consumers expecting personalised experiences that align with their values and preferences, meeting these expectations requires businesses to connect with customers through channels that serve them best. These solutions from HubSpot are aimed at helping Singapore companies thrive in the digital economy,” explained Warboys.

Learn more about these solutions and more than 100 updates made across the customer platform at hubspot.com/spotlight.

Key Features of HubSpot’s New Service Hub and Content Hub*Powered by HubSpot AIService Hub
To help CX leaders scale support, Service Hub includes:Help Desk Workspace: Unlocks productivity for reps with an at-a-glance view of everything that matters most — from real-time ticket updates to omnichannel conversations — plus the ability to organise, search, and filter for improved discovery.Tools for businesses to scale support:Advanced SLAs for better, more complex reporting and operations.Robust routing tools to ensure tickets go to the right reps at the right time.Workforce management settings and APIs to set user availability, working hours, and skills.To help success teams drive retention, Service Hub includes:Customer Success Workspace: Customer Success Managers (CSMs) can manage their entire book of business in one place with actionable insights and custom segments. The workspace includes:Account activity & pipelines specific to each CSM’s portfolio for easy access to the most important information.Customer health scores so CSMs can identify churn risk, prioritise outreach, and address needs proactively.Product usage integrations with essential apps like Pendo, Amplitude, Segment or HubSpot’s Custom Events API.Service Hub also features over a dozen AI-powered tools, including:GPT-powered Chatbot* for 24/7 support, freeing up reps to focus on complex issues.Real-time Reply Recommendations* and Conversation Summaries* to speed up time to resolution, including multilingual support*.Suggested next steps* to help reps take action after customer calls.Content Hub
Content Hub includes:AI Content Creation* to make quality multilingual content creation simple — from generating ideas, to writing blog posts, to creating images.Content Remix* to easily create a full pipeline of content based on a single asset. 82 per cent of Singapore marketers agree that this is exactly the kind of tool they need according to HubSpot research.Brand Voice* to define and generate content that has a consistent brand voice — from blogs, to social, to email.Audio Tooling to create, host, and distribute Podcasts* and Post Narration* to turn text into audio for better content accessibility.Members Blog and Gated Content Library to manage content, offer premium content, and easily capture leads.

1 HubSpot: State of Business Growth Research (March 2024)
2 HubSpot: CX Leader Market Research (October 2023)
3 Harvard Business Review

About HubSpot

HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy. Today, over 205,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 135 countries use HubSpot to attract, engage, and delight customers. Learn more at www.hubspot.com.

Press contact for further information, assets and interview requests:
Yanchang Tan
E: yanchangtan@slingstone.com
P: +65 9474 5338

CleverTap bags ten prestigious awards at the 2024 Stevie Awards

CleverTap, the all-in-one engagement platform, bags ten prestigious awards at the 2024 Stevie Awards, the world’s premier business awards platform. The company received global recognition winning several awards along with its customers, for various innovative campaigns with Ooredoo Group, SonyLIV, Decathlon, and The Times of India. The company also won several awards for technology and product innovation and for building a strategic partner approach to customer service. 

The Stevie Awards are widely considered to be the world’s premier awards for achievement in business, conferring recognition for achievement in programs for 22 years. CleverTap wins big at the Global 18th Annual Sales and Customer Service awards held at the Bellagio, Las Vegas, and 11th Annual Stevie Asia-Pacific Awards for excellence in technology development, building solutions for businesses, and creating a holistic approach to customer service from onboarding to support to success.

The Stevie Awards for Sales & Customer Service are open to all organizations worldwide, and recognize the achievements of sales, customer service, and professionals.

Stevie recognized organizations across the globe and this year witnessed more than 2,300 nominations for Stevie Sales & Customer Service Awards and over 1,000 nominations from organizations across the Asia-Pacific region in categories such as Excellence in Innovation in Products & Services, Innovative Management, and Innovation in Corporate Websites, among many others.

The awards that CleverTap won this year include: 

CleverTap winning together with customers:

  • Ooredoo and CleverTap win gold for innovation in business information apps, for revolutionizing app engagement with a holistic approach to customer engagement
  • The Times of India and CleverTap win gold for innovation in general information apps, for pioneering AI-powered personalization behind the news headlines
  • SonyLIV and CleverTap win bronze for innovation in entertainment apps, for revolutionizing real-time sports entertainment for the 19th asian games campaign
  • Decathlon and CleverTap win bronze for innovation in shopping or e-commerce apps, for revolutionizing retail by crafting advanced personalized shopping experiences

Product Innovation Awards: 

  • CleverTap bags gold for innovation in business-to-business products & services as the all-in-one pioneer in customer engagement and retention solutions for businesses 
  • CleverTap wins silver for its achievement in product innovation category, for revolutionizing customer engagement with innovative solutions
  • CleverTap bags silver for innovation in technology development

Customer Service Awards: 

  • CleverTap wins gold for being a strategic partner in growth through customer-centric service innovation for its customers and gets recognised for innovation in customer service management, planning & practice category
  • CleverTap bags silver in best customer engagement initiative category for building a holistic approach to customer engagement, from onboarding, support to success
  • CleverTap wins silver for revolutionizing customer experience becoming a strategic partner in the customer journey in achievement in customer experience category

Gold, Silver and Bronze Stevie Award winners were determined by a rigorous process of evaluation with the average scores of more than 100 distinguished industry practitioners in February and March.

“The 11th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organizations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.”

“We are honored to have bagged multiple awards at the 2024 Stevie Awards. Stevie 2024 is special for us as we have received multiple recognitions across various domains, including our products, customer service, and collaborations with customers while innovating solutions for each industry. It is a testament to our relentless pursuit of helping our customers achieve their business goals by maximizing customer lifetime value,” said Sidharth Malik, CEO, CleverTap. He further added, “This recognition underscores the importance of being a strategic partner to customers and understanding each customer’s unique priorities and delivering measurable outcomes. These award wins are as much for our fellow CTzens as they are for our customers. It is the dedication and efforts of teams across functions that has helped us do the award-winning work. The Stevie wins will further motivate us to continue innovating and exceeding expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About the Stevie® Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business,. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com .

Sponsors and partners of the 2024 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 

Umob partners with CleverTap to deliver personalised customer experiences

CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations.

Umob’s innovative approach to sustainable urban mobility has positioned it as a prominent name in the Netherlands market. They have simplified how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value.

CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and seamless integration options, will play a pivotal role in helping Umob meet its requirements. With CleverTap, Umob can deliver highly targeted and personalised user experiences, driving increased engagement, loyalty, and lifetime value.

“As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap’s suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success.”

Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob’s strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap’s innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 

Cleverbridge and PartnerStack Launch CleverPartners to Accelerate the Growth of B2B Partner Ecosystems

With acquisition costs on the rise, CleverPartners offers a pathway to sustained revenue growth by helping businesses reach more ready-to-buy prospects through cost-efficient channels.

Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverPartners, powered by PartnerStack, a one-stop solution for accelerating B2B partner revenue and performance.

Built specifically to drive revenue for SaaS businesses, CleverPartners simplifies and automates many of the toughest parts of scaling partner programs – like recruiting the right partners, tracking partner-sourced conversions through the entire funnel, calculating and paying partner rewards, and selling through software marketplaces – all while providing a great experience for both customers and partners.

“It’s getting more expensive and challenging to acquire customers, with increasing marketing costs, traditional go-to-market motions declining in effectiveness, and fewer prospects willing to talk to a sales rep. In this environment, it’s critical that technology companies meet B2B buyers where – and how – they want to discover and purchase software,” said Wendi Sturgis, CEO of Cleverbridge. “With CleverPartners, businesses can expand their reach, unlock new revenue streams, and efficiently manage and scale any kind of partner program.”

CleverPartners empowers businesses to easily recruit from a network of 80,000+ active B2B affiliate, referral, and reseller partners earning commissions in over 50 countries. Businesses can also leverage established partnerships to streamline the process of getting listed in high-value distributor marketplaces like Ingram Micro and Arrow, and hyperscale marketplaces like AWS, Microsoft Azure, and IBM Cloud.

Leads and deals are automatically routed and managed within a partner portal, and an integration with Cleverbridge’s eCommerce platform allows partners to drive high-intent prospects or customers to a direct buying point. By leveraging CleverPartners alongside CleverAutomations, businesses can automate long-tail renewals while maintaining existing commission structures, enabling channel partners to redirect their focus to new customer acquisition and larger, more strategic opportunities.

“ISVs require top-tier tools and teams to scale their affiliate and channel programs effectively,” said Bryn Jones, CEO of PartnerStack. “With this new CleverPartners offering, ISVs can support their entire go-to-market by generating demand, closing new business, automating expansions and renewals, and simplifying the end-to-end partner management journey. I could not be more excited to collaborate with Cleverbridge to bring their B2B expertise to the forefront of partnerships and drive value together.”

No matter where your SaaS business is in its partnerships journey, CleverPartners provides everything you need to accelerate revenue growth and scale your partner ecosystem to its fullest potential. Schedule a demo today at grow.cleverbridge.com/cleverpartners-demo.

About Cleverbridge
Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to automate and optimize self-service transactions across the entire customer journey, empowering customers to purchase, expand, and renew subscriptions in 240+ countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

About PartnerStack
PartnerStack is the all-in-one platform for scaling your SaaS partner ecosystem with a network of top B2B partners. Unlike other partnerships software that only handle one step of the partner journey, or work for only a single type of partner, PartnerStack comes with everything you need to recruit, activate, track, commission, and optimize all of your partnerships: affiliate partners that drive traffic, referral partners that bring you qualified leads, and reseller partners that sell your solution for you. PartnerStack connects you with more of the right partners and automates the toughest parts of managing partnerships, so you can grow your ecosystem and unlock new revenue channels.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

.

View the original press release on newswire.com.

Chirpley Joins NVIDIA Inception

Chirpley today announced it has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements.

Chirpley is the world’s first automated peer-to-peer, all-in-one influencer marketplace specifically focused on nano and micro influencers. Chirpley focused on leveraging AI technologies to provide tailored matchmaking for brands and influencers, ensuring efficiency, fair evaluation, and data-driven approach to maximize the reach of marketing incentives.

Chirpley plans to use the resources available through NVIDIA Inception, including utilizing NVIDIA most advanced technology assistance and top-notch expertise in AI hardware. The program will also offer Chirpley the opportunity to collaborate with industry-leading experts and other AI-driven organizations.

“NVIDIA Inception is a major step for Chirpley and it’s an honor for us to be among the startups building the next era of AI-powered products. This opportunity marks a significant milestone in our journey, allowing us to use NVIDIA’s cutting-edge technology and deep industry expertise to accelerate our growth and innovation” – Job ter Horst, Founder & CEO at Chirpley.

NVIDIA Inception helps startups during critical stages of product development, prototyping and deployment. Every NVIDIA Inception member gets a custom set of ongoing benefits, such as NVIDIA Deep Learning Institute credits, preferred pricing on NVIDIA hardware and software, and technology assistance, which provides startups with the fundamental tools to help them grow.

About Chirpley

Chirpley is the world’s first fully automated, AI-driven, peer-to-peer, all-in-one influencer marketplace totally dedicated to nano and micro-influencers.

Media Contact
Marilyn Johnson
Chirpley
media@chirpley.ai

MarketingPulse and eTailingPulse attract 1600 industry professionals

Some 80 renowned speakers from around the world focus on hot topics in marketing and e-commerce

  • The parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) today featured about 80 speakers from around the world who presented at over 30 sessions, InnoTalks and digital marketing and e-tailing workshops.
  • The conferences attracted more than 1600 industry professionals from 20 countries and regions
  • Discussions focused on technology; AI futurist Zack Kass revealed the opportunities AI brought and suggested marketers embrace the change with optimism

The Hong Kong Trade Development Council (HKTDC) held the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) today. Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.

In her welcoming remarks, HKTDC Executive Director Margaret Fong said: “The marketing and e-tailing industries are in constant search of innovative strategies that can reinforce those treasured connections between brands and their consumer base. And that is what MarketingPulse and eTailingPulse are about. This two-in-one event brings together the most creative minds from around the world to exchange insights on the latest trends and opportunities in marketing and e-tailing and to facilitate collaboration.”

Some 80 speakers from across the globe addressed topics ranging from AI marketing, purpose marketing, national trends and K-Pop for marketing. On targeting age groups, speakers discussed tactics and strategies for the Gen Alpha and silver markets. Other speakers discussed sustainability, sensory marketing, genderless marketing and brand storytelling.

AI and other technologies change marketing world
Having radically changed the world, artificial intelligence is playing a growing role in marketing. AI Futurist Zack Kass, former Head of Go To Market at OpenAI, analysed AI trends in marketing, said AI adoption was creating more powerful, efficient agents in the industry. “It’s no longer when you should adopt, but what you should adopt,” Mr Kass said, emphasising the urgency. On the public concerns that AI agents would replace human beings, Mr Kass said: “We get to decide what is the line between human and machine and we want to be very clear about it.” He urged his audience to “embrace the change with optimism”.  

Karen Cheng, the Head of Social at 9GAG, discussed the transformative impact of memes on brand engagement and content creation in the Web3 era. She said that using memes involved a long-term strategy which impacted business, and pointed out that technology impacted all ages groups. She said: “Business should constantly create value for these holders and influence people to create a community.”

National trends define direction
The national trends discussion combined Chinese elements with contemporary cultural trends. Yinan Wang, Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, described how the brand innovatively brought the national beverage Moutai to the younger generation. He said the firm established a Maoxiaoling brand of liquor infused chocolates with a trendy image to target customers aged 25 to 50. Mr Wang said: “Youth easily change their tastes, the focus is how to keep them with you, this is the challenge.”

Purpose marketing success story
Purpose marketing has received significant attention. Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike, emphasised the importance of brand-building and consumer experiences, saying: “It is very important to understand your consumer and your community. Change is ever constant, and our community is becoming more global than ever.” On the experience of Nike brand building, he believed the power of sport was underpinned by the power of people. He emphasised the importance of staying committed and working with the right partners.

Overseas marketing experts presented their ideas, including Jungsuk Jay Lee, recent Chief Ecosystem Officer of NAVER Z Corp (ZEPETO); Dani Mariano, President of Razorfish; Simon Barnett, Director of Brand Partnerships & Advertising of Moonbug Entertainment, which distributes IP rights for children’s entertainment brands Blippi and Cocomelon; Giovanni Musillo, Managing Director (Hong Kong and Macao) of OnTheList; Patrick Garvey, Founding Partner of WE ARE Pi, a renowned advertising agency in the Netherlands; Yoji Minakuchi, Fellow & Chief Design Officer of Suntory Holdings from Japan; Johanna Monange, Founder and CEO of Maison 21G, a perfume brand from France; Julie Nestor, Executive Vice President, Head of Marketing and Communications of Asia Pacific for Mastercard; and Bradley Horowitz, CEO of MALIN+GOETZ, a skincare brand from New York.

Participants exchange insights, seize opportunities
At the conferences, 40 marketing services and e-commerce solutions suppliers presented diverse and quality marketing services to attendees from Hong Kong and overseas. At the event to find service providers, Trai Sasatavadhana, Business Development Director from Ananda Development Public Company Limited, Thailand, welcomed the exhibition. He said: “The event exceeded my expectations, and I can really feel that the city is ready to restart. There were a lot of interesting solutions, great speakers and topics discussed.”

More than 150 business matching sessions helped brand and marketing company representatives work together. At the end of the event, a performance by singers JW and DJ King helped attendees unwind, connect and broaden their networks.

Supports from industry facilitate interaction
MarketingPulse and eTailingPulse were supported by a number of organisations and industry associations, including the Hong Kong Federation of E-Commerce, Hong Kong Federation of Live Commerce, Hong Kong Public Relations Professionals’ Association, Hang Seng Bank, EternityX and the Association of Accredited Advertising Agencies of Hong Kong, and IAB Hong Kong powered by HKDMA.

Video on-demand pass available until 13 April
Industry professionals will be able to access the online MarketingPulse & eTailingPulse platform from tomorrow, 14 March, until 13 April, offering a chance to take advantage of the many features of the platform and revisit the events online.

MarketingPulse website: https://marketingpulse.hktdc.com/conference/mp/en
eTailingPulse website: https://etailingpulse.hktdc.com/conference/etp/en

Photo download: https://bit.ly/43enXZE

HKTDC Executive Director Margaret Fong said in her welcoming remarks that the conferences brought together the most creative minds from around the world to exchange insights on the latest trends and opportunities in marketing and etailing and facilitate collaboration
The parallel MarketingPulse and eTailingPulse conferences concluded successfully today, attracting more than 1600 global attendees from 20 countries and regions
AI Futurist Zack Kass, former Head of Go To Market at OpenAI, analysed the trends of AI in marketing.
Ibby Abutarboush (right), former Brand Defining & Purpose Marketing Director of Nike, emphasised the importance of brand-building and consumer experiences
Karen Cheng, the Head of Social at 9GAG, discussed the transformative impact of memes on brand engagement and content creation in the Web3 era
Yinan Wang (right), Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, told attendees how the brand innovatively brought the national beverage Moutai to the younger generation

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
Phyllis Tsang, Tel: (852) 2584 4288, Email: phyllis.km.tsang@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE. 

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually. 

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns. 

Deploying CleverTap helped Swan achieve the following:

  • 40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
  • Swan saw a 3% activation rate of targeted dormant users
  • Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 
https://clevertap.com/live-product-demo/ 

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage. 

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers. 

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. 

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text. 

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate
At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies. 

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement. 

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences. 

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co 

HKTDC MarketingPulse and eTailingPulse set to return on 13 March

Key players from across the world will discuss hot topics including AI, K-pop, national trends and sustainability

  • MarketingPulse and eTailingPulse will run on 13 March under the theme Envision the Next Level, offering a platform where participants and industry elites can exchange ideas and seize opportunities
  • The conferences will focus on discussing the hottest global topics such as AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brands storytelling
  • Speakers includes Zack Kass, AI Futurist and former Head of Go To Market at OpenAI, Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike and Brand Marketing Consultant of Arsenal Football Club and Enan Wang, senior marketing executive of Kweichow Moutai

The Hong Kong Trade Development Council (HKTDC) will hold the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 March. With some 70 speakers from around the world, including chief marketing officers, retailers, brand representatives, agencies and e-commerce experts, this 2-in-1 event will feature discussions on marketing experiences, success stories, market strategies and trends.

Themed Envision the Next Level, the conferences will focus on topics from AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brand storytelling. Participants can exchange insights with industry elites and seize opportunities.

Futurist shares views on AI development
Artificial intelligence has reshaped the advertising and digital marketing industries, creating a need to fully understand AI in order to formulate more efficient and creative strategies. This year’s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI. He has been demystifying AI and making it accessible and understandable for everyone, helping leaders from different areas navigate the rapidly evolving environment. Visiting Hong Kong from the US, Kass will share insights on AI trends in marketing in the session Navigating the AI Future in the Global Marketing Arena.

Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, will address The Next Frontier of Marketing with K-pop and Cutting-Edge Technologies, exploring the convergence of K-pop and technology in marketing.

Ibby Abutarboush, former Brand Defining & Purpose Marketing Director (EMEA) of Nike, will discuss the process of creating a new brand-defining strategy at Nike. The strategy helped Nike shape and realise its goals, including innovatively collaborating with top athletes and boosting the displaced through sports. He will also share his experience as Brand Marketing Consultant for Arsenal Football Club and Marketing Director for Neymar Júnior and Cristiano Ronaldo, giving valuable insights into how top brands redefine their purpose and drive meaningful rebranding.

Enan Wang, Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, will discuss the strategy of bringing Baijiu to the younger generation through brand crossover and product innovation. He will also discuss the characteristics, related developments, challenges and opportunities of the youth market in Mainland China.

Tech solutions and digital services provider CURIOSITYCHINA by FARFETCH implement omni-channel marketing. The firm’s Head of Partnerships APAC, John W Danzi, will address Next-Level Luxury Engagement: Harnessing Omni-Channel Strategies to Captivate Affluent Consumers on harnessing the power of multiple channels to create immersive brand experiences and forge deep connections with consumers.

Green marketing has become a hot topic. Giovanni Musillo, Managing Director (Hong Kong and Macao) of OnTheList, will speak on The Conscious Consumer: How Sustainability & the Circular Economy Drive Retail Success, discussing the popular concept of conscious consumption and the powerful synergy between sustainability, marketing and brand reputation.

Creating opportunities for start-ups and a new generation of entrepreneurs is a key area for the HKTDC. This year’s conferences, in line with the concept of youth entrepreneurship and talent development, will feature a Meet the Leaders’ dialogue series, with Tommie Lo, Founder & CEO of Preface, as a speaker. He founded a technology training company, offering personalised programming courses. He will share his views on entrepreneurship and his dynamic career, as well as explore the future application of AI in marketing and advertising. The founder & CEO of The Bees, KK Tsang, and industry young guns will offer tips on joining the advertising industry and starting your own businesses. Director Nick Cheuk, who won the 60th Golden Horse Awards Best New Director prize for the film Time Still Turns the Pages, will share share his journey in pursuing his dreams and his unique insights on creativity and creation.

Other renowned speakers include Dani Mariano, President of Razorfish from the United States, who will join Simon Barnett, Director of Brand Partnerships & Advertising of Moonbug Entertainment, which distributes intellectual property rights for children’s entertainment brands Blippi and Cocomelon, to share insights on the potential and marketing direction for Generation Alpha in Gen Alpha: Everything that Brands Need to Know. Bradley Horowitz, CEO of MALIN+GOETZ, skincare brand from New York, will participate in the Marketing Mastery: Malin+Goetz’s Journey from Boutique Beauty Brand to Global Genderless Beauty Icon, discussing the experience of developing his brand from a boutique skincare store to a globally renowned name. Patrick Garvey, Founding Partner of WE ARE Pi, a renowned advertising agency In the Netherlands, Yoji Minakuchi, Fellow & Chief Design Officer of Suntory Holdings from Japan, Johanna Monange, Founder and CEO of Maison 21G, a perfume brand from France, and Julie Nestor, Executive Vice President, Head of Marketing and Communications of Asia Pacific for Mastercard, will address Next Level Sensory Marketing: Engaging the Senses for Lasting Brand Impressions. Wenzhuo Wu, China Managing Editor of Jing Daily, will reveal the huge marketing opportunities in Mainland China’s silver market.

Workshops and networking for achieving practical outcomes
The conference will also feature some 40 local and Asia Pacific exhibitors such as EternityX, EventX, FirstPage and Omnichat, highlighting the latest digital marketing and e-commerce solutions. A series of digital marketing and e-commerce workshops will offer a chance to acquire practical marketing technology and e-commerce promotion skills. Participants can also join networking events or meet Hong Kong marketing service companies through the one-to-one business matching service to explore collaboration opportunities.

Please find the latest programme and speaker list at https://marketingpulse.hktdc.com/conference/mp/en. For interviews with speakers, please email katy.ky.wong@hktdc.org and phyllis.km.tsang@hktdc.org and we will be in touch to follow up.

Photo download: https://bit.ly/49iSqIq

Zack Kass, AI Futurist, former Head of Go To Market at OpenAI
Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike
Enan Wang, Director of Digital and Information Management Centre and iMoutai Department, Kweichow Moutai
Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp
Tommie Lo, Founder and CEO of Preface
Giovanni Musillo, Managing Director (Hong Kong and Macau) of OnTheList
MarketingPulse and eTailingPulse return on 13 March at the Hong Kong Convention and Exhibition Centre. MarketingPulse 2023 is depicted in the above image.

Websites:
MarketingPulse
Conference website: https://marketingpulse.hktdc.com/conference/mp/en
Conference programme: https://marketingpulse.hktdc.com/conference/mp/en/programme
Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker

eTailingPulse: https://etailingpulse.hktdc.com/en/
EntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en/about-entertainmentpulse

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
Phyllis Tsang, Tel: (852) 2584 4288, Email: phyllis.km.tsang@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

CleverTap partners with Zoomcar to drive customer engagement on their app

CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value. 

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve: 

  • Improved Retention
  • Enhanced User Stickiness
  • Elevated User Engagement and Conversions
  • Increased Monthly Active Users (MAU)
  • Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About Zoomcar
Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co