Apps Archives - Page 6 of 16

CleverTap partners with Zoomcar to drive customer engagement on their app

CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value.

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve:

Improved Retention
Enhanced User Stickiness
Elevated User Engagement and Conversions
Increased Monthly Active Users (MAU)
Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Zoomcar
Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

7% boost in revenue per user (60-day period)
7% boost in retention (60-day period)
50% increase in conversion rate (MoM)
4% increase in stickiness (60-day period)
20% increase in retention rate
54% boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Latest Survey from Sotera Digital Reveals Shocking State of Mobile Phone Security in the Workplace

Sotera Digital Security, a leading US based provider of secure communications solutions, has today released its findings from a survey it conducted among over 1,000 senior personnel of large businesses and multinational corporations across the globe.

Sectors covered by the survey participants focused on those that require the need for ultra-secure and private communications – both regionally and worldwide – with clients, colleagues and suppliers; namely legal, pharmaceutical, media and corporate affairs, government, and blockchain / AI tech specialists.

The survey results provide key insights into current mobile phone security practices within the workplace, and reveal a startling lack of awareness among both professionals and their companies of the significant privacy threats with standard smartphones and popular ‘secure’ messaging apps, despite a reportedly growing reliance on such for work-related communications.

Key Findings

70% of the professionals surveyed were unaware that popular messaging apps are vulnerable to privacy attacks. Yet, 96% reported that their company allows the use of Signal and/or WhatsApp from their personal mobile phones for work communications, with over half (57%) reporting an increased usage of such apps compared to the previous year;

90% of the professionals surveyed place more importance on safeguarding the security and privacy on their laptops than their mobile phones, despite 26% having had their mobile phone hacked in the past; 24% reported that their company doesn’t have an official mobile phone policy, while a closer look at those that do reveals that approximately 1 in 4 such policies don’t provide adequate guidance, such as the requirement of having a password to unlock the device;

87% of companies don’t provide Mobile Device Management or Mobile Application Management to their employees – on both company and privately-owned devices that are used for work communications; Less than half of respondents update their device (48%) within 24 hours of a new software release, meaning over 50% are neglecting Android and IOS vulnerabilities which those updates attempt to patch.

Despite the prevalence of vulnerabilities, there is a significant lack of awareness among professionals regarding the susceptibility of popular smartphones and apps to privacy attacks. Findings signal an urgent call to organizations to reevaluate their mobile phone security protocols.

“Our survey demonstrates a clear gap in understanding and addressing phone security in the workplace. I am proud Sotera continues to raise critical awareness on standard smartphones and popular messaging apps like WhatsApp, often perceived as secure, that are in fact nowhere near one-hundred percent secure, with vulnerabilities that leave users and their organizations exposed to data breaches and privacy infringements”, comments David Kay, CEO of Sotera Digital.

“The Sotera SecurePhone is the first and only out-of-the-box solution, purpose-built for ultimate professional privacy, which can and does claim one-hundred percent protection,” David concludes.

The Sotera SecurePhone addresses the applications, operating system, and hardware – offering government-trusted, enterprise-dependable end-to-end mobile security and safeguarding sensitive data at every point. The multi-layered lockdown approach protects all three pillars of security, addressing vulnerabilities where standard smartphones cannot. For example, according to a recent report, over 75% of mobile security breaches occur through apps, and standard IOS and Android security features are ‘added-on’, leaving vulnerabilities at each integral layer.

The Sotera SecurePhone, trusted by government agencies and enterprises, delivers comprehensive end-to-end security for voice and text communications. Crafted specifically for professionals in mission critical industries, this state-of-the-art mobile device is fortified with the same operating system employed to safeguard the US Nuclear Arsenal – Integrity 178B.

Sotera’s unparalleled level of security positions the SecurePhone as the premier choice for professions handling highly confidential data, uniquely able to promise peace of mind. In these sectors, any risk to phone security is non-negotiable.

The survey included 1,004 respondents (38% female, 56% male, 6% prefer not to say), between the ages of 20 and 55+ (24% 20-35, 46% 36-45, 21% 46-55, 9% 55+). Largest proportion of the sample were located in Europe (46%), but respondents were also located in the USA (27%), the UAE (17%) and SE Asia (12%). Respondents were CEO’s (8%), COO’s (14%), CTO/CDO’s (32%), Partners (22%, law firms) and middle management (24%), spanning Blockchain / AI Tech entrepreneurs (38%), the legal sector (24%), Pharmaceutical / Meditech (11%), and Media / PR / Corporate affairs (11%).

About Sotera

Sotera Digital Security offers clients across the globe with end-to-end security for both voice communications and text messages. Led by a team of recognized mobility experts, Sotera is focused on delivering innovative, data privacy solutions that offer clients a competitive edge. The company’s current offering, the Sotera Secure Communications service represents the successful engineering of multi-layered defense and security combining Integrity 178, the only operating system in the world to achieve NSA’s highest certification level (EAL6+); propriety partitioned communication apps; and data transmission encryption. https://soteradigital.com/

For more information, for press interviews, and to receive the entire survey, please contact pr@soteradigital.com.

CleverTap named one of India’s Great Places To Work for the second time

CleverTap, the all-in-one engagement platform has been Great Place To Work® Certified™ in India (from January 2024 to January 2025). This is the second time CleverTap has been recognized by the prestigious organization. This recognition underscores CleverTap’s commitment to fostering a positive and inclusive workplace culture.

The Certification is the result of an extensive analysis of the responses to the Great Place To Work Trust Index™ Survey taken by all India-based employees. An organization receives the Certification only after at least 70 percent of its workforce rate it as a ‘great workplace’.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what marks a great workplace: Trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

“We are delighted to receive the Great Place To Work Certification™ once again. It is a testament to the exceptional environment we foster here at CleverTap. Thanks to the collective effort of each of our team members, we’ve built a workplace that thrives on collaboration, innovation, and inclusivity,” said Sidharth Malik, Chief Executive Officer, CleverTap. “We prioritize open communication and continuous learning to ensure our team members are empowered to reach their full potential. This certification only reinforces our commitment to creating an environment where employees can thrive both personally and professionally.”

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Great Place To Work
Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All Model and Trust Index Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every place become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognized and coveted Great Place To Work Certification and highly competitive Best Workplaces Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue. Its platform enables leaders to truly capture, analyze and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in 150 countries worldwide.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 95901 11798
ipshita.balu@archetype.co

CleverTap predicts the top MarTech trends for 2024

CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences.

The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most activity in 2024:

1. AI: the new-age consultants
As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not only a personalized but strategically optimized experience. In 2024, this development will manifest in two key areas: content prescription and customer engagement strategies. In content prescription, it will allow brands to analyze data, predict resonant content for specific customer cohorts, and generate new content. Prescriptive customer engagement strategies will enable proactive customer journey orchestration, granular user segmentation for hyper-personalization, and predictive analytics that anticipate needs and forecast long-term revenue impact.

2. From Return On Investment (ROI) to Return on Experiences (ROX)
While ROI has historically been the way to evaluate campaigns: “money in vs money out”, 2024 will see brands take a more holistic view that extends beyond immediate returns — return on experience (ROX). The approach will continually evaluate the long-term impact on customer experiences. It will be a more nuanced and precise metric for gauging customer success, helping marketers look at customer journeys historically and go beyond click-throughs and conversions. Instead, it will consider nuanced metrics such as brand perception, satisfaction, loyalty, and advocacy. The full spectrum of interactions and emotions is responsible for driving user engagement.

3. The gambit of omnichannel will expand
Advancements in generative AI are coming thick and fast. And the chatbots spawned in 2023 will soon transition from being mere large language models to large action models. This means they will not just be able to respond with text, but also act upon commands, giving rise to an era of Generative AI assistants. The Rabbit R1 is already giving the world a pique into this by letting go of traditional apps in exchange for AI. The device’s software is powered by a large action model, or an algorithm that can learn from how users use apps so that it can replicate and automate those processes. In 2024, marketers will contend with the challenge of integrating these AI assistants into their omnichannel engagement strategies.

4. Zero-party data: consensual and accurate
The petabytes of data and insights brands have on their customers comes with a crucial responsibility i.e. ethically navigating this repository of information to deliver the best results while not compromising trust. Customers are increasingly wary of their data, how it’s being used and whether it’s being protected. 2024 will see the end of third-party cookies, the most popular targeting and tracking technique. As brands transition away, they will not only need to align with regulatory changes, but also foster a transparent and trustworthy relationship with their audience. In this new era, the focus on ethical data practices will become a cornerstone of effective and responsible marketing strategies.

Jacob Joseph, VP – Data Science, CleverTap said, “2023 was the year of generative AI, whose profound impact on society had us both excited and cautious about what the future holds. While advancements in the field will make it a sustained talk-point in 2024, other developments will reach a tipping point too. By getting ahead of this curve, we at CleverTap, can not only adapt to these shifts but also innovate and leverage any advancements for the benefit of our customers. This approach ensures that our customers receive unparalleled value and stay at the forefront of the rapidly evolving tech landscape.”

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

WinZO achieves 40% growth in retention rate with CleverTap

CleverTap, the all-in-one engagement platform today announced that mobile gaming platform, WinZO, has achieved 40% growth in retention rate following the CleverTap rollout.

Founded in 2018, WinZO is today at the forefront of India’s mobile gaming revolution; the company has over 175 million users, making it the country’s largest mobile social gaming platform. WinZO hosts 100+ games across multiple formats in more than a dozen regional languages.

WinZO is dedicated to providing product value and fostering user retention. The challenge was to quickly analyze data to enhance user retention. CleverTap’s integrated partnership with WinZO’s technology stack, helped nurture more robust customer relationships, bolster user engagement, and increase retention rates. Today, WinZO has 5 billion micro in-app transactions every month, and delivers highly personalized experiences to gamers.

“In the current highly competitive environment, where users have an abundance of options with numerous apps and brands competing for their attention, our goal is to craft experiences that are highly responsive and based on real-time interactions,” said Angad Sehdev, Strategy and Growth, WinZO. He further added, “CleverTap doesn’t just provide data; it equips us with the insights, segmentation, and tools needed to execute swiftly. In this kind of an ecosystem, if you’re not acting on the data in real time, you lose your user base. You need to understand what the user wants before the user has even expressed the need.”

CleverTap offers comprehensive tracking and analytics, enabling WinZO to gain insights into customer interactions with its products. This real-time feedback on new app updates aids in refining rollout strategies.

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Customer retention has always been at the heart of everything we do at CleverTap, and we’re thrilled to have helped WinZO increase their retention rates by 40%. It’s been an immense pleasure working with WinZO over the last 5 years. Today, they are one of India’s largest mobile gaming platforms. This is a result of their deep understanding of customer behavior and the team’s ability to deliver on those expectations. As WinZO embarks on an ambitious journey to expand its user base to 700 million and introduce new gaming formats, CleverTap remains a steadfast partner in this tech-driven gaming revolution.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About WinZO

WinZO is the largest social gaming and interactive entertainment platform in India with over 175million users from T2-T5 Bharat. Launched in early 2018, the company partners with third-party developers to host games on its Android app, offering users personalized multiplayer gameplay experiences. The platform is available in 12 native languages. WinZO’s platform facilitates over 5 billion micro-transactions per month across a portfolio of 100+ games, contributing to 1 in 250 UPI transactions of India happening on WinZO’s platform. The company is dedicated to building an enthusiastic community of gamers and gaming influencers in India. WinZO envisions a future where its platform can deliver culturally relevant and enjoyable experiences to the global audiences, monetized through a unique micro-transaction model.

WinZO, a series-C funded venture, has raised $100 million from Marquee gaming and entertainment investors such as Griffin Gaming partners, Courtside ventures, Maker’s fund, all of whom made their first investment in the Indian start-up ecosystem through WinZO.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Amazfit Active Edge Unleashes Next-Gen Fitness Tech to the Streets of Malaysia

Crafted for the bold and fearless street athlete

Zepp Health Corporation (Zepp, NYSE: ZEPP), the smart wearables and health technology company, launches the Amazfit Active Edge, on 22 December 2023, a bold, hardcore watch for the street.

This smartwatch brings the toughness and style of the street with the latest health technology only Amazfit offers. Dropping a frontside noseslide on a skateboard or BMX bunny hop over a fire hydrant, the Amazfit Active Edge can take the bumps and scrapes of the most extreme activities and more.

Professional skateboarder, Haziq Ilham said, “What caught my attention is the Amazfit Active Edge has a skateboarding sports mode! It records all the pertinent data during practice so I can improve my performance. This watch is durable (tough) and perfect for the bumps and grinds of this sport. The dual colour combination of the watch is cool and trendy, suitable for teenagers who prioritize their self-image and by uploading a custom image, the Amazfit Active Edge becomes an extension of them. At this price it is affordable for everyone looking for a cool, hardcore smartwatch.”

The 1.32” HD AMOLED anti-fingerprint coated glass touchscreen, typical Amazfit 16-day battery life, Multi-Global Navigation Satellite System (Multi-GNSS) and route navigation for accurate mapping of the cityscape. Zepp Coach is AI-powered offering Training Guidance via aggregated data such as 24-hour heart rate, SpO2, and stress monitoring for a customised training plan. 130+ Sports modes where 7 are auto-detected, activity sync to adidas Running, Strava, komoot, Relive, Google Fit and Apple Health, all through the Zepp OS 2.0. The easy-to-use app allows you to tailor your app choices from an immense list.

The Amazfit Active Edge comes in three dual-colours, Lava Black, Midnight Pulse and Mint Green, each with a translucent strap, each as unique as those bold enough to wear it. The 10 ATM water resistance allows even extreme water athletes a wearable, whether surfing, wakeboarding, or cliff diving. Urbanites need not worry about rain at all, the water resistance is more than enough when you gribble into a puddle.

For the traceur and traceuse of parkour, vault, cat leap and roll with confidence while the robust Amazfit Active Edge tracks heart rate and blood oxygen even after grazing it on a wall. And it continues to deliver notifications, games and a Peak Beats performance summary.

Starting on 22 December 2023, the Amazfit Active Edge launches on Shopee at https://bit.ly/Amazfit-Shopee-Active-Edge, Lazada at https://bit.ly/Amazfit-Lazada-Active-Edge, for RM599.00 with free earbuds, while stock lasts.

Hi-Res Images

Please download hi-res product and lifestyle images from this LINK.

About AmazfitAmazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit’s brand essence is “Up Your Game”, encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health’s proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, and EMEA and APAC regions. For more information about Amazfit, please visit www.amazfit.com.

Brawijaya Academic develops DAD App to promote safety at Indonesian Rail Crossings

Brawijaya University‘s Prof. Sugiono has developed an application to address safety at public railway crossings in Indonesia. The Double Awareness Driving (DAD) App, which can run on both visual and audio maps, has been developed to increase ‘double awareness’ of crossing safety – for drivers of motor vehicles on the one side, and drivers of trains on the other.

Professor Sugiono shows his Double Awareness Driving (DAD) application, created to raise a ‘double awareness’ of safety for drivers at rail crossings in Indonesia. [IMAGE: ANTARA]

“We want to build awareness in two directions. So far, such a ‘double awareness’ solution, if I may say so, is still partial,” said Prof. Ir. Sugiono, ST., MT., Ph.D., Professor of Transport Ergonomics at Brawijaya’s Industrial Engineering Department.

In the first stage, the DAD App will serve drivers as well as pedestrians at certain railway crossings, especially those without gate barriers. The App works like Google Maps, providing information to travelers on the railway crossings they will encounter from the beginning of their journey until they arrive at their destination.

“For example, the App user will receive optimal route information from point A to point B, along with the railway crossings that he will cross on the route,” said Sugiono. Based on this information, drivers and pedestrians can remain alert and careful at railway crossings, he said, particularly at rail crossings without gates.

Besides providing information on routes and crossings at the start of a journey, the App processes information in real-time. “500 meters before the crossing, the alert is still green. Then, 500-100 meters approaching the crossing, it will become yellow, and at 100 meters, it will be red and sound an alarm. This increases awareness when crossing,” he said.

In the second stage, the DAD App will not only increase awareness among motorists but will be implemented for train operators as well. “The App’s next stage is intended to improve on the existing solution, which focuses on the crossing area. Train operators have not yet been comprehensively involved,” said Sugiono.

According to the Professor, train operators will benefit from real-time information for the crossings they will pass. Presently, operators rely on orders or signal lights when entering a crossing. “Operators also need information, as they base duties on the signal. With DAD, the operator can make decisions when conditions are dangerous,” he said.

The ultimate goal of the DAD App is to form an Early Warning System. Currently, the University is in the process of patenting the application, which in future will be offered for integration into Google Maps. “If we cooperate with Google Maps, it will be easier as they use satellites, so even without an internet network, our App will be okay,” he said.

In 2022, the number of accidents that occurred at railway crossings reached 289, as many as 6.02 incidents some weeks. Based on Brawijaya’s records, there are 2,259 crossings in Indonesia without crossbars or officers, with as many as 87 percent or 251 accidents occurring at these unmanned crossings. DAD’s efforts are expected to reduce these numbers.

About Brawijaya University
Universitas Brawijaya (UB) was established by the President of the Republic of Indonesia in 1961, transforming into a state university in 1963. Today UB is one of the leading universities in Indonesia with more than 60,000 students in various vocational, bachelor, master, doctoral, professional, and medical specialist programs. Learn more at https://ub.ac.id/.

By Vicki Febrianto and Yashinta Difa.
Edited by Azis Kurmala.
Copyright (c) ANTARA 2023.

CleverTap Unveils Signed Call(TM) for Trusted and Contextual Customer Engagement

CleverTap, the all-in-one engagement platform, today announced the launch of Signed Call™, an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call™ equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

In the current landscape, when a brand attempts to reach its users through voice-calls (via unknown phone numbers), there is a risk of being marked as spam or worse used for scam; potentially lowering the brand’s credibility and hampering the relationship with the end-user. Even in an optimal scenario, where the call is not flagged as spam or scam, the interaction lacks context, resulting in low conversions.

With Signed Call™, brands have the ability to personalize the in-app call screen by adding the brand name, logo, as well as providing context for the call. This provides the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorized individuals or agents while using Signed Call™, thus mitigating privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

“Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust. However, with Signed Call™, CleverTap customers can offer a personalized and secure experience, maximizing the chances of conversions and ultimately increasing revenue.

Signed Call™ has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels”, said Anand Jain, Co-founder and Chief Product Officer, CleverTap.

The introduction of Signed Call™ is poised to revolutionize how brands connect with users through voice as a channel; especially within the Ride Hailing, BFSI, and Food Delivery app-categories, as well as in other industries looking to create more personalized customer experiences. It aims to transform customer engagement and elevate trust to a whole new level.

The Head of Product of a leading job search portal using Signed Call™ said, “Our customers are recruiting firms who previously would call candidates on their mobiles, with answer rates around 10-15%. Candidates were slow to act as they weren’t sure if the call was actually from the company they applied for. But since integrating Signed Call™, answer-rates even during periods of low-hiring have been at 33% while peak season has seen this figure climb to as high as 52%; 3 to 4 times higher than before.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Launch of Amazfit Active, the Ultimate Smartwatch for an Active and Healthy Lifestyle

Seamlessly Combine Work, Exercise, and Play

Zepp Health Corporation (Zepp, NYSE: ZEPP), a global specialist in smart wearables and health technology, introduced the Amazfit Active, designed for the 21st century woman to stay active and stay healthy. This versatile smartwatch will become your partner at work, during exercise and at play.

The evolution of the Amazfit brand is displayed in the Amazfit Active. Built on the best qualities of the Amazfit GTS and Mini series, users will appreciate the amalgamation of the higher-end look from the Amazfit GTS coupled with the ultra-lighweight and cost effective Mini series. This is a best-of-ALL-worlds, fashionable, and wellness wearable.

Highlights of the Active include ultra-light aluminium alloy and plastic design, incorporates a 1.75” HD AMOLED display, convenient Bluetooth calling and music playback, Multi-Global Navigation Satellite System (Multi-GNSS) and route navigation for accurate mapping of jogs, hikes or any other trek. The AI-powered Training Guidance by Zepp Coach aggregates data such as 24-hour heart rate, SpO2, and stress monitoring for a customised exercise plan. The Amazfit ultra-long battery life, up to 14 days of typical use, is an enduring feature of the Active.

Ms. Karmun Chow, Marketing Manager of Zepp Health said, “The Amazfit Active is an all-around, flexible smartwatch for women who need to be current with notifications and reminders from a calendar and communication apps. It is where features and functions meld in stylish form as a life-assistant and workout coach.”

Featuring 130+ sports modes, the newest, Track Running will maintain your pace and splits. With Zepp Coach, on your wrist, monitoring and analysing your workouts, voice prompts during workouts, correlating the data and optimizing future workouts toward better fitness.

“Before a workout, the Readiness Score provides the potential output to optimise performance and maximise results with the Zepp Coach plan. Personalised training schedule, recovery advice and progress tracking make the fitness experience efficient because it is understandable.” said Chow.

In Midnight Black and Petal Pink, at RM599.00, the Amazfit Active is an attractive consideration for the active-professional woman. Other features include over 100 watch faces, 5ATM water resistance, music storage, PAI Health Assessment System, downloadable apps and games, the Zepp App and much more. Creating organisation from chaos, the Amazfit Active can elevate the quality of life to stay active, stay healthy.

Starting on 3rd November 2023, the Amazfit Active is available on Shopee at https://bit.ly/Amazfit-Shopee-Active, Lazada at https://bit.ly/Amazfit-Lazada-Active, and the TikTok Shop, selling for RM599.00. Receive a free gift of Cross-body bag, and a Celebrity Fitness 7-day Trial Pass while stock lasts.

Hi-Res Images

Please download hi-res product and lifestyle images from this LINK.

About Amazfit
Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit’s brand essence is “Up Your Game”, encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health’s proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.