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Niyo Doubles Click-Through Rates and Improves Customer Retention with CleverTap

Niyo, India’s leading fintech startup, teamed up with CleverTap, the all-in-one engagement platform, to improve customer experiences through personalized engagement and real-time interactions. Since its founding in 2015, Niyo has been revolutionizing financial services in India, particularly with its international travel cards and app-based financial services, catering to the evolving needs of its users.

In its almost decade-long journey, Niyo recognized the challenges that modern Indian travellers face at every touchpoint while venturing abroad. It sought a feature-rich user engagement platform that would effectively deliver the right solutions to its customers and found the ideal partner in CleverTap. By leveraging CleverTap’s advanced automation tools, Niyo enhanced its onboarding processes, while ensuring compliance with regulations, and streamlining customer experiences. This collaboration empowered Niyo to reduce drop-offs during the customer journey, automate personalized messages, and re-engage dormant users.

By deploying CleverTap’s integrated platform, Niyo achieved:

・2x increase in click through rates, leveraging Clever.AI for emotionally intelligent content.
・40% optimized conversion rate through pinpoint targeting, ensuring personalized and relevant communication at every step.
・12% re-engagement of dormant users through targeted campaigns, highlighting Niyo’s success in winning back inactive customers.

Sushanth Ravikumar, SVP – Head of Marketing, Niyo, said – “At Niyo, delivering a seamless and personalized experience for our customers is a top priority. CleverTap has been instrumental in elevating this experience. Its robust automation and communication tools have streamlined our onboarding process while maintaining compliance in the highly regulated sector. What started as a tool to streamline everyday operations has become a key force in helping us preserve customer trust, even during challenging times. Its ability to adapt to real-time shifts in customer engagement offers us a definitive edge in an ever-changing dynamic, solidifying our long-term confidence in the platform.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said – “We are excited to collaborate with Niyo as they continue to innovate in the travel fintech space. Through our partnership, we’ve been able to enhance Niyo’s customer engagement by focusing on delivering personalized and timely experiences. This has not only streamlined their processes but also improved customer satisfaction, particularly in key areas like onboarding and transaction management. We look forward to supporting Niyo as they scale and evolve their offerings in this dynamic market.”

About Niyo
Niyo is India’s leading banking fintech that has revolutionized “travel banking” for Indians. The company was co-founded by banking veteran Vinay Bagri (currently, CEO) and technology veteran Virender Bisht (currently, CTO) in 2015. Niyo offers zero forex debit and credit cards, which provides the best banking experience and value for international travellers. This unique solution was invented by Niyo in 2015 and has helped over 2 million Indians by saving more up to 5% on their international transactions with Zero Forex offering. In this last Series-C round in 2022, Niyo raised $130 million, which was led by global VC and PE firms, Accel, Lightrock, and Multiples. Its other investors include Prime Venture Partners, Horizons Ventures, Tencent, JS Capital, Social Capital, and Beams Fintech Fund. Niyo operates out of a corporate office in Bengaluru and has a sales presence in more than 20 states and union territories.

Visit: GoNiyo.com

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco, to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit CleverTap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications and CSR, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

CleverTap Recognized as a Strong Performer in Cross-Channel Marketing Hubs, Q4 2024 Report

CleverTap, the all-in-one engagement platform has been recognized as a ‘Strong Performer’ in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024. The report evaluated 14 top global vendors across 28 criteria, including experience optimization, identity resolution and privacy, customer analytics, and mobile.

CleverTap received its highest scores in three key evaluation criteria – Experience optimization, mobile, and pricing flexibility and transparency. Moreover, CleverTap is also among the only three vendors, out of the top 14 global providers evaluated, to receive ‘above average’ customer feedback, which, we believe is a testament to the positive feedback from CleverTap customers, signifying trust and loyalty with the brand.

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “At CleverTap, our focus has always been on empowering brands to deliver personalized experiences that resonate deeply with their audiences. And we believe that being recognized as a Strong Performer in the Forrester Wave™ CCMH Hubs 2024 report not only validates our commitment but also strengthens our resolve to continue setting new standards in customer engagement and growth.”

The Forrester Wave™ Cross Channel Marketing Hubs, Q4 2024 report states that “CleverTap offers an all-in-one platform for midsize enterprises; larger enterprises should consider its verticalized solutions to complement their Cross-Channel Marketing Hub (CCMH) ecosystem.” Customers trust CleverTap; one noted how it understands their tech needs to integrate across marketing, CRM, and operations. The company’s vision for inconspicuous engagement, based on customer consent and anticipation – resonates well, as does its view that MarTech should be a living cartography or ecosystem rather than a fixed stack. Additionally, IntelliNODE stands out as an embedded AI copilot that creates a network of experiments and automatically determines winning engagement paths, balancing individual and broader segment optimization.

For more insights, you can access your complimentary copy of the report here:
https://clevertap.com/forrester-wave-cross-channel-marketing-hubs-q4-2024-report/

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

For more information:

SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

myBillBook Leverages CleverTap to Elevate Customer Engagement and Drive Revenue Growth

myBillBook, India’s leading GST billing and accounting software by the neo-banking startup FloBiz, partnered with CleverTap, the all-in-one engagement platform, to boost engagement and revenues through highly-targeted, data-driven customer interactions. The collaboration aimed to nurture high-potential users and convert them into subscribers.

myBillBook team recognized that several free trial users could offer higher lifetime value based on their attributes and platform usage. They sought a comprehensive solution to execute a lifecycle engagement strategy to spark relevant conversations with users at the right times. Harnessing CleverTap’s advanced features, myBillBook orchestrated tailored, multi-channel messaging across WhatsApp, SMS, and in-app notifications, delivered at key user milestones. This approach enabled myBillBook to drive significantly higher volumes for their inside sales funnel, boosting revenues while ensuring a superior user experience.

By leveraging CleverTap, myBillBook achieved:

3x increase in the volume of high-intent “hand-raiser” users.
35% boost in Inside Sales-driven revenue.
15% reply rate on WhatsApp through personalized conversations.

Snehal Samant, VP Growth, myBillBook, said – “As a company dedicated to empowering small businesses, we recognized the need for an integrated platform to enhance user engagement and optimize customer journeys. CleverTap has helped us transform our approach to user interactions, focusing on key micro-moments that drive meaningful engagement. With its powerful data visualization and automation capabilities, we’ve been able to personalize our outreach and optimize our engagement strategy. We are excited about the growth we are witnessing and remain committed to leveraging data-driven insights to enhance our offerings further.”

Abhishek Gupta, Chief Operating Officer, CleverTap, said – “At CleverTap, we’re dedicated to empowering digital-first brands like myBillBook to create personalized, data-driven customer experiences that build loyalty and drive growth. By leveraging personalized messaging and analytics, myBillBook has transformed its engagement strategy, achieving remarkable results. This collaboration exemplifies the impact of understanding customers at each stage of their journey, and we’re excited to continue supporting myBillBook as they innovate and elevate their business.”

About myBillBook
myBillbook is an all-in-one billing, inventory and accounting platform that helps Indian SMB owners to increase their business efficiency and profit margins. Founded in 2019, myBillbook’s app, web and desktop platform is now used by more than 1 crore businesses. The easy, intuitive interface helps businesses to complete daily workflows like billing and reconciliation in seconds and also simplifies complex tasks like preparing and filing GST reports.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

57% of Banking Executives Struggle with Data Silos, Blocking AI-Driven Personalization, CleverTap’s New Report Highlights

CleverTap, the all-in-one engagement platform, today released its latest Market Research Report with insights into the global banking landscape, “Banking on AI: A Leader’s Guide to Customer Engagement Excellence in Banking”. The report reveals that 57% of banking executives have yet to achieve a unified customer view, indicating significant challenges with data silos due to technological barriers and cost constraints. These data challenges are impacting banks’ ability to deliver personalized, seamless customer experiences in an era where AI-driven engagement is becoming essential.

The research explores the transformative shift within the banking sector leveraging AI to address modern banking challenges, including the need for personalized and secure digital experiences amid rapid digital transformation. Through this study, CleverTap set out to identify where the AI opportunity lies for banks and introduced its strategic framework to help banks build excellence in customer engagement, along with highlighting key trends for Banks in customer engagement within the AI space, while understanding the challenges and opportunities faced by banking leaders. Furthermore, the company also assessed AI’s role in enhancing customer experiences.

The methodology included a survey of 50 senior executives in India’s banking sector, in-depth interviews for qualitative insights, and analysis of industry benchmarks and best practices. This research covered banks with a combined total asset size of about $3.03 trillion, spanning APAC, the Middle East, North America, LATAM, and the EU.

Insights from the report reveal that 3 out of 4 banking executives may be missing out on critical opportunities to build customer loyalty and drive sustainable growth, as they focus heavily on short-term revenue targets. To effectively balance short-term metrics with long-term financial outcomes, banks need to harness advanced analytics that not only track current performance but also predict future customer behaviors.

To assess the gaps and identify opportunities for the banking sectors in the age of AI, CleverTap has developed a framework that will serve as a foundation to improve customer experiences and drive long-term value. CleverTap’s Core Four Framework – encompassing Trust, Technology, Touchpoints, and Transactions – is designed to help banks transition from product-focused to customer-centric approaches, cultivating deeper relationships and delivering phy-gital experiences. The research covers the nuances for retail banks, neo-banks, and specialized banks, providing insights across the four core pillars.

Key gaps identified basis of the framework include:

Loyal customers generate 2.5x higher transaction value than others, and referred prospects are 3.5x more likely to onboard. However, 50% of banking executives do not effectively leverage their high-NPS (Net Promoter Score) customers
57% of banking executives have yet to implement a unified customer view, suggesting issues with data silos. The primary obstacles to unification are technological challenges and associated costs
41% of banking executives are not using real-time segmentation capabilities, limiting their ability to deliver timely and personalized communication
Banks using more than four channels in their engagement campaigns see a 53% improvement in conversions compared to those using fewer than four channels, yet only about 33% of banks have adopted this approach

Banks can harness the power of the Core Four by implementing a comprehensive AI strategy, as detailed in CleverTap’s report Banking on AI: A Leader’s Guide to Customer Engagement Excellence in Banking.

This approach consists of three key stages:

Operational Optimizers focus on using AI to enhance operational efficiency through the automation of routine tasks and improved workflow processes
Personalization & Experimentation Architects where AI is applied to improve orchestration while personalizing interactions and conducting experiments at scale to boost conversion
Strategic Innovators showcase the use of AI for automating strategic decision-making and providing deeper insights for long-term planning

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap said, “The banking sector has often played catch-up when it comes to tech innovations, but customer familiarity with digital solutions is making it clear that banks need to bridge this divide quickly. The banking sector often remains a ‘follower’ in tech adoption. This cautious stance means banks typically wait for proof of concept before fully embracing new technologies. Our latest report dives into how AI can bridge the current gaps in customer experience and operational efficiency, helping banks not only meet evolving customer expectations but exceed them. By deploying integrated, AI-powered solutions, banks can deliver the hyper-personalized experiences today’s customers expect, building lasting trust and loyalty. For banks aiming to stay competitive in a digital-first world, AI isn’t optional – it’s essential.”

Looking ahead at the future of the banking sector with AI, CleverTap’s latest insights highlight six transformative AI outlooks that are poised to redefine customer engagement and operations:

Customer engagement for banking is driven by innovations like synthetic data, which enhances analytics without compromising privacy
Banks are also prioritizing emotional engagement, using AI to create immersive experiences and personalized gamification that fosters customer loyalty
Modernizing MarTech through AI-powered ecosystems allows banks to integrate data and services seamlessly, enhancing customer experiences
A shift towards a customer-centric approach, leveraging AI for dynamic personalization, further strengthens relationships and retention
Additionally, implementing responsible AI frameworks builds trust by ensuring transparency and compliance
Finally, the collaboration with fintech firms through AI-powered open banking creates holistic financial ecosystems, offering a wider range of services and real-time insights to customers, thereby increasing trust and engagement

For more information and insights download the report here.

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Tappy Technologies Unveils the World’s First Fitness Ring Featuring Network Card Tokenization for Contactless Payments at Hong Kong Fintech Week 2024

Tappy Technologies, a leader in cutting-edge wearable payment technology, is thrilled to announce the launch of its revolutionary product: the world’s first fitness and payment ring that effortlessly merges fitness tracking with network card tokenization technology for contactless payments. This revolutionary device will be unveiled during Hong Kong Fintech Week 2024, showcasing Tappy’s commitment to merging health and technology in a user-friendly format.

The Tappy Fitness Ring is designed for fitness enthusiasts and tech-savvy consumers alike, offering a sleek and stylish alternative to traditional fitness trackers. Equipped with advanced sensors, the ring monitors various health metrics, including heart rate, blood oxygen, activity levels, and sleep patterns, providing users with real-time insights into their fitness journey.

What distinguishes the Tappy Fitness Ring is its exceptional capability to be tokenized with their debit, credit and prepaid cards of associated card schemes, allowing users to make secure contactless payments directly from the ring. Tappy Technologies has collaborated with Thales, a global leader in payment card technology, to incorporate their secure element chips into this innovative product. This feature provides a convenient and efficient payment experience, removing the necessity to carry cash or cards while on the move. Whether at the gym, grocery store, or coffee shop, users can enjoy the freedom of completing transactions with just a tap of their finger.

“We are excited to unveil the world’s first tokenized payment and fitness ring, a game-changer that combines fitness tracking with secure contactless payments.

This innovative product empowers users to enjoy a more active lifestyle without the need for cash or cards. Our partnership with Thales has been crucial in ensuring a secure and seamless experience. We can’t wait to see how our customers embrace this technology and enhance their daily lives.” commented Wayne Leung, CEO of Tappy Technologies

“We are thrilled to introduce this ground breaking product at the Hong Kong Fintech Week 2024,” said Suboor Ahmed, Chief Operating Officer of Tappy Technologies Ltd. “This product represents a significant leap forward in wearable technology, combining fitness tracking and secure tokenization based payments capability in one compact device. By integrating network certified secure element chips from our partner Thales we have ensured the ring meets the global payment standards. Our goal is to empower users to take control of their health while simplifying their payment experience. ”

The Tappy Fitness Ring is designed with user convenience in mind. It features a durable, water-resistant design and a long-lasting battery, ensuring that it can keep up with even the most active lifestyles. The accompanying mobile app provides users with a comprehensive overview of their fitness data and payment history, allowing for easy tracking and management.

As part of the launch, Tappy Technologies will be offering exclusive demonstrations of the Fitness and Payment Ring at its booth during Hong Kong Fintech Week. Attendees will have the opportunity to experience the ring’s capabilities firsthand and learn more about the technology behind it.

Tappy Technologies is committed to innovation and excellence, and the launch of the Fitness and Payment Ring marks a significant milestone in the company’s mission to enhance everyday life through technology.

Introducing the World’s First Rugged Rel 17 5G + Wi-Fi 7 Mobile Hotspot: Sonim H700 Debuts at Telstra

Sonim Technologies (NASDAQ: SONM) introduces the Sonim H700, the world’s first rugged 5G and Wi-Fi 7 mobile hotspot, available to Australians through Telstra. Featuring the Snapdragon® X75 Modem-RF system, the Sonim H700 offers advanced and reliable connectivity, ideal for professionals, first responders, and consumers needing high-speed internet in demanding conditions.

“We’re thrilled to join forces with Telstra to introduce the Sonim H700 5G Mobile Hotspot, the industry’s first ultra-rugged device featuring both 5G and Wi-Fi 7 technologies, and other features not found on competing devices in its class,” said Peter Liu, CEO of Sonim. “This launch signifies a major leap forward in durability and connectivity, making our exceptional brand experience more accessible than ever before.”

Future-proof advanced connectivity

The Sonim H700 combines 5G and Wi-Fi 7 for gigabit speeds and low latency. With support for 5G, 4G, and 3G networks¹, and external antenna ports, it ensures reliable connections even in low coverage areas. It supports up to 34 devices², features a 2.5Gbps Ethernet port, USB 3.1 for tethering, and integrates seamlessly with existing routers, making it perfect for streaming 8K, gaming, and conferencing.

Built for Extreme Conditions

True to Sonim’s legacy, the Sonim H700 is engineered to perform in the most demanding environments. It meets a subset of Sonim’s proprietary Rugged Performance Standards (RPS), MIL-STD-810H military specifications, and IP68 certifications, ensuring flawless operation in virtually any condition³. The MIL-STD-810H standard guarantees resilience against drops, vibrations and other impacts, while the IP68 rating provides superior protection against water and dust ingress. Beyond these certifications, Sonim’s RPS adds an extra layer of durability by subjecting the device to a rigorous use case-scenario tests, including thermal shocks, chemical exposure, and pressure resistance. These features make the Sonim H700 ideal for construction and mining sites, emergency field locations, and outdoor activities and businesses.

Long-Lasting Power and Management

The 6000mAh removable battery provides extended use and doubles as a power bank⁴. ‘No Battery’ and ‘Battery Conservation’ modes ensure uninterrupted operation during outages. The intuitive touchscreen simplifies management of advanced networking features, while automatic power-on with power sensing ensures reliable, unsupervised connectivity. Plus, this IT-friendly solution includes advanced configurations like LAN/DHCP settings, IP passthrough, DNS, firewall, MAC/IP filtering, port forwarding, DMZ, and VPN passthrough.

Gautam Sheoran, Vice President, Product Management, Qualcomm Technologies, Inc. commented: “We are proud to have our Snapdragon® X75 5G Modem-RF System at the heart of the Sonim H700 mobile hotspot. Bringing the best of 5G Rel 17 with Wi-Fi 7 in this segment is a significant leap forward and this powerful integration delivers exceptional connectivity and performance, making it a true work horse dedicated to providing reliable high-speed access in a variety of locations and use cases.”

The Sonim H700 5G Mobile Hotspot is available through Telstra online and in select retail locations. For more information visit: https://www.telstra.com.au/internet/mobile-broadband/sonim/h700-5g-hotspot

¹ Data plan required. Actual results may vary. Coverage and data speeds subject to network availability.
² The H700 series supports up to 32 devices connected via Wi-Fi, plus two additional devices tethered via USB and Ethernet.
3 Sonim devices are built for heavy duty use. They are certified to resist dust and water under International Electrotechnical Commission Ingress Protection (IP) Standard 60529. This means they are designed to minimize the intrusion of dust and can be submerged in water up to 6.5 feet deep (2 meters) for up to 30 minutes. They are also shock resistant and can withstand occasional drops from up to 5.9 feet (1.8 meters). While our devices are tough, they are not indestructible. Use outside these parameters is not recommended and is not warranted. After immersion, always promptly rinse and dry the device. For more information, visit www.sonimtech.com/support.
⁴ Battery life and activity may vary with factors such as number of connected devices (Wi-Fi, Ethernet, USB), data usage, network conditions and amount of time the screen is actively ON.

Sonim is a trademark or registered trademarks of Sonim Technologies, Inc.

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.

About Sonim Technologies, Inc.
Sonim Technologies is a leading U.S. provider of ultra-rugged, rugged and durable communication tools, including phones, wireless internet data devices, software and a robust ecosystem of accessories and partners that comprise solutions designed to provide extra protection and functionality for users that demand more in their work and everyday lives. Based in California, USA and operating globally, Sonim delivers carrier-grade solutions through leading carriers and distributors worldwide. Discover more at www.sonimtech.com.

Media Contact
Anette Gaven
Sonim Technologies
M: 619-993-3058
pr@sonimtech.com

Investor Contact
Matt Kreps
Darrow Associates Investor Relations
mkreps@darrowir.com
M: 214-597-8200

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/228095

BlackBerry Chooses Malaysia for Its Cybersecurity Regional Headquarters in Asia Pacific

BlackBerry Limited today announced that its Cybersecurity division has established its regional headquarters for the Asia Pacific region in Malaysia. Already fully operational, the office is based in the Cyberjaya area of Kuala Lumpur, taking advantage of the proximity to key emerging technology hubs and government infrastructure.

In another milestone for the company, the new headquarters and regional expansion in APAC signals BlackBerry’s ongoing commitment to the Government of Malaysia, following a landmark cybersecurity deal it announced in November 2023. BlackBerry worked with the Malaysian Communications and Multimedia Commission (MCMC) to establish the Cybersecurity Center of Excellence, a world-class training facility to help upskill the nation’s workforce.

Malaysia’s Minister of Communications, Fahmi Fadzil, said, “I welcome the decision to set up this regional headquarters in Kuala Lumpur. This will not only benefit Malaysia but will enable the region to take advantage of the cutting-edge cybersecurity solutions offered by BlackBerry.”

Tash Stamatelos, Vice President of BlackBerry Cybersecurity in APAC added, “Malaysia is a strategically important market for BlackBerry, and we are proud to establish our new APAC headquarters in Kuala Lumpur as part of our regional expansion plans. As the nation becomes Chair of ASEAN in 2024, we commend Malaysia’s efforts in advancing digital transformation and regional cooperation in areas like cybersecurity, and ongoing investment in skills, innovation and infrastructure to advance its economy. This is building a trusted ecosystem that is attractive for global companies like BlackBerry to invest and operate in, and we are excited about our journey ahead with Malaysia as our regional APAC hub.”

The team based at the BlackBerry Office at the Malaysia CCoE includes sales, marketing, threat research, technical support, professional services, administration and management and several skilled cybersecurity trainers, poised to support cyber-defenders from Malaysia and the region. With 2025 designated as the Year of Skills by Malaysia, prioritizing the development of a highly skilled, future-ready workforce is rightly a major focus for the country.

Recently, BlackBerry was awarded the Cyber Security (Service) Innovation accolade at Malaysia’s Cyber Security Awards 2024 on August 8,, in recognition of its commitment to building capacity and skills, boosting cyber-resilience and supporting Malaysia’s journey to becoming a secure digital nation.

For more information about BlackBerry, please visit www.blackberry.com. To learn about the Cybersecurity Center of Excellence, please visit here.

About BlackBerry
BlackBerry (NYSE:BB)(TSX:BB) provides intelligent security software and services to enterprises and governments around the world. The company’s software powers over 255M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry’s vision is clear – to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design, are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contacts:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

SOURCE: BlackBerry

VPBank Partners With CleverTap To Transform Vietnam’s Banking Experience

VPBank, one of Vietnam’s largest private banks, partners with CleverTap, the all-in-one customer engagement platform, to deepen understanding of customers and their aspirations and use the insights to deliver hyper-personalized experiences to users, at scale. VPBank aims to elevate customer experience and drive higher conversions on products and offers through highly targeted campaigns built on complex, real-time segmentation that quickly connects with customers. Through this association with CleverTap, VPBank’s objective is to improve engagement, deepen relationships and drive higher retention, while keeping costs low.

Established in 1993, VPBank operates in a wide variety of businesses including retail banking, corporate banking, wealth management, and consumer finance. VPBank aims to become a top-ranking financial institution among joint stock commercial banks in Vietnam, in terms of business scale, market share, and service quality.

Leveraging CleverTap’s AI/ML-powered capability suite, Clever.AI, VPBank will be able to hyper-personalize its engagement via multiple automation and journeys. It will enable a seamless and omnichannel onboarding experience for new users, driving higher success rates for key milestones such as registration and the first transaction. With the unified customer view on CleverTap, VPBank can identify high-intent users and target them with contextual and relevant offerings, achieving an increase in customer lifetime value.

Varun Krishna, Head of Digital Marketing, VPBank said, “We’ve always strived to maintain our position as one of Vietnam’s leading financial institutions. In an increasingly competitive banking landscape, delivering personalized and meaningful customer experiences is paramount. Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels. This collaboration not only enhances our ability to connect with customers on a deeper level but also drives sustained growth and loyalty. Together, we are committed to setting new standards in customer engagement and positioning VPBank as the most trusted and preferred bank in Vietnam.”

Mai Vo, Country Manager, CleverTap said, “Vietnam’s banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn’t be timed better. With a legacy of innovation and customer-centricity, VPBank has consistently set benchmarks in the Vietnamese banking industry. Their commitment to using technology for crafting exceptional customer experiences aligns perfectly with our vision. Together, with CleverTap’s state-of-the-art omnichannel platform, personalizing and enhancing customer engagement has never been more seamless. This partnership is not only a testament to CleverTap’s expertise in driving conversion and retention but also underscores VPBank’s leadership in propelling Vietnam’s banking sector into a new era of excellence”

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co

Amazfit Launches T-Rex 3, the Ultimate Adventure Companion

Featuring Military-Grade Durability, Enhanced AMOLED Display, and Advanced Privacy Controls, the Amazfit T-Rex 3 Redefines Outdoor Exploration for Modern Adventurers

Zepp Health (NYSE: ZEPP), a leading global health technology provider of smart wearables, has launched the Amazfit T-Rex 3, designed to redefine adventure for today’s explorers. With military-grade toughness, precise navigation, and exceptional battery life, the Amazfit T-Rex 3 is the perfect companion for life’s epic journeys.

Built with military-grade construction to endure extreme environments, the Amazfit T-Rex 3 now features a larger 1.5” AMOLED display with a peak brightness of 2,000 nits, ensuring easy readability in any lighting conditions. True to Amazfit’s legacy, the Amazfit T-Rex 3’s powerful battery offers up to 27 days of typical use or 180 hours of continuous GPS tracking and navigation.

Travel adventurer Muhammad Haris Hakimi said, “The Amazfit T-Rex 3 dual-band GPS provided exceptional accuracy from the clear and audible turn-by-turn directions through connected Bluetooth headphones. The enhanced privacy gave me control over my location-sharing via the enabling or disabling of the GPS data.”

Personal data privacy is crucial for safety and security. The Amazfit T-Rex 3 offers various privacy features, including options for permanent or temporary cloud storage of GPS data, no cloud storage and the ability to disable GPS permissions entirely. Backup options include automatic email backup, cloud backup, local backup to a mobile device, and sports data file export. These features allow the user control of their personal information and location details.

Sportsperson and active runner Shawn Pam said, “The 2,000 nits on the 1.5” AMOLED screen displayed data and maps clearly in various environments; from the sidewalks of Kuala Lumpur to the jungles of Bukit Dinding, I was able to see my route, heart rate, blood oxygen and more. The Zepp 4.0 OS with Zepp Coach aids my run plans and keeps me on track. The speech-to-text, allows me to reply to text messages and set reminders without stopping my workout.”

Overall, the Amazfit T-Rex 3 is 16% larger than its predecessors and features a stainless-steel bezel, free offline maps, contour maps with turn-by-turn directions, and advanced health tracking including readiness and heart rate variability. The Amazfit T-Rex 3 comes with over 170 workout modes, now with Hyrox Racing, Freediving, Ultramarathon and upgraded Strength Training modes. Within the new Strength Training mode, users can create their own training templates in the Zepp App and sync them to the watch to follow their workout.

Another upgrade is the Zepp OS 4.0 which introduces fully integrated AI, offering a rich app ecosystem, seamless connectivity with third-party fitness devices and AI assistant powered by OpenAI’s GPT-4o.

Building on the success and foundation of the Amazfit T-Rex Series legacy, the Amazfit T-Rex 3 brings noticeable upgrades. It is bigger, brighter and more interactive, thanks to integrated AI. How does the Amazfit T-Rex 3 compare to the Amazfit T-Rex 2? Here are some key statistics:

On 7 and 8 September 2024, the Amazfit T-Rex 3 will be available during the Pre-Launch Sale for RM1,099.00, at DirectD Gadget Mega Store, Petaling Jaya. Customers will also receive an Amazfit String Bag, Amazfit Microfiber Towel and DirectD Water Bottle, while supplies last. Additionally, the Pre-Launch Sale includes a purchase-with-purchase (PWP) offer for Amazfit PowerBuds Pro at RM99.00 (regular price RM599.00).

Starting from 9 September 2024, the Amazfit T-Rex 3 will be available for RM1,099.00 and a free gift, on Shopee.

Image Download

Download high-resolution images from this LINK.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit’s brand essence is “Up Your Game”, encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health’s proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

For media information, kindly contact:
Triven Marketing Group, for Amazfit
Jazzmin Wan
Tel: +6 017 289 4110
Email: jazzmin@swanconsultancy.biz

CleverTap Launches Product Experiences for Optimizing App and Web User Experience

New solution enables product managers and marketers to collaborate seamlessly and experiment effortlessly

CleverTap, the all-in-one engagement platform, today announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value. With a no-code approach, user-friendly UI, and advanced segmentation capabilities and analytics, Product Experiences allows product and growth managers to effortlessly personalize as well as optimize app and website user experiences.

In today’s competitive app landscape, the stakes are higher than ever for businesses. With 50% of users uninstalling an app within 30 days and 25% abandoning it after just one use, the pressure is on the brand to deliver personalized experiences. Any issue in user experiences can lead to swift abandonment given the ease of access to other alternatives. According to studies by McKinsey, a staggering 70% of drop-offs are due to sub-par in-app experiences, while 76% of customers express frustration when brands fail to provide personalized interactions.

That’s where CleverTap Product Experiences steps in to address these critical challenges. It empowers product managers and growth teams to effortlessly experiment and make swift changes to the app’s design, functionality, and workflows with minimal technical dependency—be it A/B testing onboarding, add-to-cart flow variants, updating banners, showing dynamic pricing, and other content. Thus democratizing app and web experience management by enabling growth teams to independently manage in-app monetization and personalization without the need for additional app updates. This drives operational efficiency, ensuring your business remains agile and responsive to market demands.

The key components of Product Experiences include Remote Config and Product A/B Testing. Remote Config allows marketers and product managers to effortlessly map app and web functionalities to Remote Config’s user friendly interface, enabling seamless control and personalization of the user experience. They can create precise segments with zero-code and override variable values to tailor the experience for specific audiences directly from the CleverTap dashboard.

With Product A/B Tests, marketers can set up experiments with multiple variants related to UI, functionality, and workflows. Through precise measurement of results based on key performance indicators (KPIs), businesses can analyze performance with detailed analytics and seamlessly deploy the most successful version to their user base.

Anand Jain, Co-Founder and Chief Product Officer, CleverTap said, “Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment. Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success.”

About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co