Integration of ION Mobility’s assets and IP, set to accelerate TVS Motor’s EV footprint in South East Asian markets

TVS Motor Company (TVSM), a leading global manufacturer of two and three-wheelers, is set to strengthen its electric vehicle (EV) presence in Southeast Asia through the integration of ION Mobility’s assets, intellectual property, and talent into its operations. Southeast Asia represents one of the world’s fastest-growing regions for motorbike usage, offering a significant opportunity for expansion.

TVSM has been a strategic investor in ION Mobility, a full-stack EV company known for its robust in-house capabilities across industrial and product design, mechanical and electrical engineering, embedded and power electronics, firmware, software, and supply chain solutions. This integration, combined with TVSM’s deep expertise in electric mobility, marks a major step toward unlocking new possibilities in the region.

Commenting on the development, Sharad Mohan Mishra, President Group Strategy, TVS Motor Company, said: “We were an early strategic investor in ION Mobility, attracted by their focus on delivering smart, sustainable, and exciting mobility solutions for ASEAN markets. Our ‘Reimagine 2030’ vision strongly aligned with their mission. With the acquisition of ION Mobility’s assets, IP and core team, we are thrilled to bring their entrepreneurial energy, design thinking and engineering strength into TVSM. Combined with our R&D depth, quality systems, and manufacturing scale, this partnership positions us to accelerate market penetration and grow our share across Southeast Asia.”

TVS Motor is already a formidable player in the global EV landscape, with nearly 600,000 customers choosing its flagship electric scooter, TVS iQube. The company has developed end-to-end in-house capabilities across EV components – battery systems, battery management, vehicle control units, and connected platforms – and holds more than 650 patents in the EV domain.

Earlier this week, TVS Motor Company announced that its wholly owned subsidiary TVS Motor (Singapore) Pte Ltd acquired select assets from ION Mobility and also divested its stake in the company. Following this move, James Chan, Founder and CEO of ION Mobility, has joined TVS Motor Company as Senior Vice President. He will lead TVSM’s business across ASEAN while also spearheading the development and launch of the M1-S electric mobility platform. The M1-S is already generating strong interest in ASEAN markets for its striking design, impressive range, agile acceleration, and suitability for daily commutes.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com or write to corpcom@tvsmotor.com

TVS Motor Company Forges Strategic Partnership with Emil Frey for Key European Markets

TVS Motor Company – a leading global automaker that operates in the two and three-wheeler segments – today announced its entry into Europe by signing an agreement for import and distribution with Emil Frey, a 100 year old enterprise and a leading name in automotive distribution.

This partnership signifies a significant step towards global expansion for TVS Motor Company, leveraging Emil Frey’s extensive distribution network and deep market insights in Europe. TVS Motor Company, known for its commitment to innovation and quality, is set to offer European customers a diverse range of high-performance and technologically advanced two-wheelers.

Lorenz Frey-Hilti, Director Emil Frey Group & Sudarshan Venu, Managing Director, TVS Motor Company announcing the partnership

Both TVS Motor Company and Emil Frey share a commitment to responsible and sustainable mobility and place a strong emphasis on delivering impeccable customer service and satisfaction. TVS Motor Company’s focus on providing cutting-edge and pioneering solutions, combined with Emil Frey’s deep ability to understand local customers and their evolving needs has helped create a unique DNA for this partnership, which will form a strong foundation for TVS Motor’s expansion in Europe.

Emil Frey is among the largest automobile importers and retailers in Europe, serving many leading automotive brands across the region. As part of this partnership, Emil Frey Group entities will take charge of the distribution of TVS products in selected countries, utilizing their Sales, Marketing, and Service networks. Among the TVS products being made available in Europe will be TVS Jupiter 125, TVS NTORQ , TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.

TVS Motor products are already sold in 80+ countries spanning the geographies of Asia, Africa and Latin America. Exports comprise nearly 25% of the company’s business as of H1 FY 2023 – an endorsement of the company’s high quality, technologically superior offerings and its R&D capability.

Announcing the foray into Europe, Sudarshan Venu, Managing Director, TVS Motor Company said, “This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.In having a partner like Emil Frey, there is a coming together of two century old, pedigreed organisations, both driven by shared values of responsible and sustainable mobility and customer service. Together, we are excited to serve customers and two-wheeler aficionados in Europe and look forward to a successful partnership.”

Lorenz Frey-Hilti, Director Emil Frey Group said, “We take great pride in forging a robust and loyal partnership between our two esteemed traditional companies in the mobility sector. Together, we seamlessly blend heritage with innovation. I am very proud that TVS Motor Company is relying on our expertise in the European market and using our distribution network to bring their great products to customers. Our two companies complement each other perfectly and I look forward to seeing this partnership flourish.”

This partnership is based on the principles of trust, mutual respect and performance. The two companies plan to use their collaborative efforts to enter into distribution arrangements for select EU markets, prioritising countries with strong two-wheeler demand coupled with existing Emil Frey infrastructure and resources to build the distribution network. France will be the first country for the launch, where an entire suite of TVS Motor products including ICE and EV models will be made available starting January 2024, consequent to this agreement.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE:TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.

About Emil Frey Group

The Emil Frey Group, a family-owned leading player in the European automotive sector, has been a mobility specialist for almost 100 years. Founded in 1924 in Zurich, Switzerland, the Emil Frey Group has grown from a local company to an innovative mobility specialist offering a diverse portfolio of products and services to meet the evolving needs of its customers. Founded on the principle of always serving customers promptly and conscientiously, while remaining a modest specialist, the Emil Frey Group today counts more than 25,000 specialists in 19 European countries, dedicated to providing exceptional products and services to its customers. For more information, please visit www.emilfrey.ch.

For more information, please contact:

KS Harini: ks.harini@tvsmotor.com / Priyanka Kumar: Priyanka.kumar@tvsmotor.com 

TVS Motor Company creates a ‘New Freestyle Performance’ segment with the global launch of it’s all new naked sports TVS Apache RTR 310

Backed by a rich racing pedigree spanning over four decades, TVS Motor Company unveils the latest addition and a new flagship to its iconic Apache line-up: the TVS Apache RTR 310. This highly anticipated naked sports motorcycle is set to redefine the realm of two-wheeled exhilaration with its impressive blend of power, agility and style and is poised to captivate motorcycle enthusiasts and adrenaline aficionados around the world. It promises an unmatched riding experience, setting new benchmarks and offering a gateway into the world of the freestyler.

Vimal Sumbly, Head Business – Premium, TVS Motor Company and Dr Bernhard Heiming, CTO, TVS Motor Company

The TVS Apache RTR 310 leads in innovation right from its unique design, engine layout, heat management and many differentiated technologies which are focused on rider engagement, safety and comfort.

Speaking on the occasion,Mr. Sudarshan Venu, Managing Director, TVS Motor Company said, “TVS Motor Company has always transformed and redefined technology with the TVS Apache series at the helm, where we brought to life tech led innovations such as ride modes, slipper clutch, connectivity, fully adjustable suspension and the Built to Order Platform. The global launch of the all the new TVS Apache RTR 310 marks a momentous occasion for us, as this motorcycle encapsulates Apache’s 18 year legacy of innovation and performance. With the TVS Apache RTR 310, we’re taking our engineering to a whole new level, offering enthusiasts a motorcycle that’s not only powerful but also brings together different technologies to give a unique riding experience. This motorcycle is positioned to be the flagship product for many global markets including India, Europe, LATAM and ASEAN.”

Speaking at the launch, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 310 is the first of a new generation of Apache’s that inherit a 40 year racing pedigree and are based on our “Track to Road” philosophy. This machine will be the start of a new era of Freestyle Performance Motorcycling with a core essence of thrill and fun. With many defining technologies, this flagship Apache like every other Apache will lead in technology setting new benchmarks for the category. Its cyborg inspired streetfighter design, all range torque and track tuned agility, elevates the fun of motorcycling for the new age riders – Power to Play for the Freestyler.

The TVS Apache RTR series is already established as a formidable force in the naked format amongst premium lifestyle segment, The TVS Apache series recently crossed its 5 million global sales milestone becoming the fastest growing premium motorcycle brand in the segment.”


Redefining Tech:

Segment FirstSegment Defining
Cruise ControlBidirectional Quickshifter
Dynamic Class D LED HeadlampRace Tuned Linear Stability Control
Dynamic Brake LampLightweight aluminum sub frame
5 Ride Modes including all new Supermoto ModeTire Pressure Monitoring System
Climatic Control Seats (Heating and Cooling)Unique Reverse Inclined DOHC Engine
5″ TFT Cluster with GoPro Control, Music Control, Voice Assist, Smart Helmet Device Connectivity, Telephony and NavigationRace Tuned Dynamic Stability Control with 6D IMUCornering ABSCornering Traction ControlCornering Cruise ControlWheelie ControlSlope Dependent ControlRear Lift-off Control

Power to the freestyler, packed with performance:

  • Built from ground-up, the motorcycle’s 312.2 cc engine has a unique reverse inclined DOHC engine that provides a compact engine layout resulting in mass centralisation. The all-new forged aluminium piston is 5% lighter which produces a peak power of 35.6 PS @ 9,700 rpm and maximum torque of 28.7 Nm @ 6,650 rpm. The engine is tuned for all range torque delivery which gives you unlimited thrill across the power band and the fastest in segment 0-60 of 2.81 secs
  • The power is delivered through a 6-speed transmission with all new Bi Directional Quickshifter. The quickshifter is specially tuned for widest operating range starting from 2,300 rpm all the way to the red line. The state-of-the-art Throttle-By-Wire system comprises of an intelligent 46mm large throttle body that provides a crisp power delivery
  • Additionally, the motorcycle offers Race Tuned Linear Stability Control (RT-LSC) that includes straight line dual channel ABS, Cruise control, Linear Traction Control and rear lift protection. The first in segment cruise control maintains the set speed without any throttle or clutch input helping in reducing rider fatigue over long distance riding. The cruise control feature allows you to downshift and upshift up to 2 gears to achieve optimum cruise rpm and use cruise for longer period.
  • Race Tuned Slipper Clutch allows for rapid downshifts, allowing for later braking and more precise cornering. The assist function tightly binds the clutch plates during acceleration, to provide enhanced torque carrying capacity with reduced clutch operating force.
  • The Engine Coolant Jacket Optimization along with 23 rows of radiator tubes is designed to have best-in-class heat management by reducing the engine temperature, allowing for superior performance and higher revving.
  • The motorcycle brings in Glide Through Technology (GTT), a first-in-segment feature that aids ease of riding during slow movements while in traffic or otherwise.

Sculpted Design and Dynamics of the freestyler:

  • The TVS Apache RTR 310 sports a forward biased mass with an upswept sleek tail giving it a unique streetfighter silhouette.The DRL, headlamp and tail lamp are all designed to give a menacing cyborg look. The unique lightweight aluminium sub frame embodies an exoskeletal look that maximizes its agility. The all new lightweight 8 spoke dual coloured alloy wheels enhance the flamboyance.
  • The Hyper Spec trellis frame of the TVS Apache RTR 310 is designed to provide excellent dynamic response at higher speeds, greater agility and ease of manoeuvrability. This is further accentuated with sporty steel tapered handlebars to give the rider precise control. The machine’s ergonomics are optimized for better load distribution to give excellent steering control and good lower back comfort during long rides. The adjustable hand levers provide 4 levels of adjustment for increased accessibility during diverse riding styles.
  • The suspension on the motorcycle is honed and tuned by the experts from KYB. The monoshock with monotube floating piston technology has hydraulic stopper with check valves providing precise damping and smooth dynamic response to achieve best-in-class lateral acceleration and cornering speeds. The TVS Apache RTR 310 is equipped with Michelin Road 5 tyres, that are engineered with next-gen compounds and featuring Michelin’s patented ACT+ technology, to provide superior grip for cornering and offer a premium ride feel.

Advanced Technology for the freestyler:

  • Built on a foundation of advanced technology, the motorcycle is equipped with 5 ride modes namely Urban, Rain, Sports, Track and the all-new Supermoto mode that disengages the rear ABS while maximizing the power. The horizontal 5″ TFT race computer offers unique UI themes, and customizable settings including traction control, cruise control, quickshifter, climatic seat control, TPMS, headlamp brightness and DRL control. The SmartXonnect Bluetooth connectivity links the TVS Apache RTR 310 with your smartphone offering a series of features including telephony, music control, GoPro control, smart helmet connectivity, voice assist, race telemetry, precise turn by turn navigation with what3words, digi docs and crash alert.
  • The motorcycle features first in segment smart lighting features – The all new Class D Dynamic LED Headlamp which has 3 levels of light intensity that changes basis the speed thus providing optimum lighting. The all new Dynamic Brake Lamptriggers rapid flashing of the brake lamp during hard braking.

Customization for the freestyler

  • TVS Apache RTR 310 will be offered on the TVS Built To Order platform which will empower customers to customize and personalize their machine based on 2 customisation kits namely Dynamic kitDynamic pro kit and a unique Sepang Blue Race Graphic option. The kits include first in segment technologies for the hardcore motorcycle enthusiasts.
  • Dynamic kit includes fully adjustable suspension with preload, compression and rebound damping adjustment on the front suspension and preload + rebound damping on the rear monoshock which a wide range of adjustability for varied riding conditions. The kit also includes a Tire Pressure Monitoring System to keep real time track of tire pressure for optimum performanceand Brass Coated drive chain that not only enhances the look of the motorcycle but also protects from rust thus increasing the life of the chain.
  • The new Dynamic Pro kit will offer a host of first in segment technology features namely Race Tuned Dynamic Stability Control and Climate Control seat. The RT-DSC features a first in segment 6D IMU that provides the ultimate safety package – Cornering ABS, Cornering traction control, Cornering Cruise control, wheelie control, slope dependent control and rear lift-off control. The IMU is also paired with the cruise function to offer a first in segment cornering cruise control that adjusts the cruising speed of the motorcycle basis the lean angle and use cruise for longer period.
  • Globally the first in motorcycles, Climatic Control seat offers instant heating and cooling by 15oC from the ambient temperature and is controlled via the TFT cluster.
  • With respect to styling, the Sepang Blue – Race Edition, reflects 40 years of TVS Racing heritage through unique race inspired decals paired with the iconic blue, red and white colours.

The TVS Apache RTR 310 boasts of 12 exclusive freestyler accessories including knuckle guard, visor, pannier and top box kit and 14 safety gears and lifestyle merchandize for the customers to choose from. The motorcycle offers 24×7 roadside assistanceand hassle-free servicing with its annual maintenance contracts.

The TVS Apache RTR 310 is launched in 3 standard SKUs and 3 BTO customizations with an attractive pricing:

VariantPrice (Ex-Showroom India)
Arsenal Black (w/o Quickshifter)₹ 2,42,990
Arsenal Black₹ 2,57,990
Fury Yellow₹ 2,63,990
BTO (Built To Order)Dynamic KitDynamic Pro KitSepang Blue₹ 18,000₹ 22,000₹ 10,000

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products ofthe highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company NortonMotorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For moreinformation, please visit www.tvsmotor.com.

For more information, please contact:
KS Harini – ks.harini@tvsmotor.com
Nikita Verma – nikita.verma@tvsmotor.com

TVS Motor Company launches its revolutionary premium electric crossover, TVS X; sets new global benchmarks in the EV industry

In line with its commitment towards offering sustainable mobility solutions globally, TVS Motor Company, a reputedmanufacturer of two and three-wheelers, today launched the keenly anticipated, TVS X its flagship crossover EV witha host of industry first attributes. This revolutionary machine sets a new benchmark in the global electric mobility industry with its stunning design, unmatched performance, and cutting-edge tech features, carving out a new category in the electric mobility segment. As a frontrunner in sustainable mobility solutions, TVS Motor Company aims to transform the EV segment and reaffirm its commitment to a more sustainable and cleaner future.

With a rapid uptick in the adoption of EVs globally, the TVS X will play a pivotal role in creating a niche in the EVindustry. Backed by rider-first engineering, to deliver rider-machine unity, this lean-mean-clean machine designed to create desire, has been developed from the ground up at TVS Motor’s R&D facility. Designed, developed, and made-in-India, TVS X comes with a powerful electric motor and advanced battery technology. This machine promises not only thrilling acceleration but also an impressive range, ensuring convenience and comfort, thus making it an ideal zero-emission and sophisticated electric mobility solution. This flagship EV from the house of TVSMotor introduces not only stellar performance, but also an array of safety features, with a number of class leadingofferings in line with its vision of creating a clean, intuitive and tech-first product. It is designed for young Indians who are the global trendsetters.

Speaking at the launch, Mr. Sudarshan Venu, Managing Director, TVS Motor Company said, “Our dedication to harness technology and innovation towards a greener and more sustainable future has brought to us this incredibly desirable machine. This launch marks a defining moment in TVS Motors’ journey of showcasing a made-in-India EV, the TVS X. It has been designed for the global citizens, who are trendsetters and visionaries with a passion for technology. It is set to inspire a shift towards premium yet sustainable and technologically advanced mobilitysolutions. It leads the way to become a global benchmark for a machine that is born electric. The TVS X embodies innovation with a disruptive mindset. It has sustainability at its core and embodies the next era of clean mobility. Withits remarkable performance, premium aesthetics, and integrated, intuitive, and personalised experiences, we believe it will redefine mobility worldwide.”

The three pillars defining the TVS X include:

Design: Artful Engineering: A sleek and aerodynamic, “lean-mean-clean” machine

At the heart of the TVS X is its cutting-edge design, created with an inside-out approach, where form follows function. It offers a visually stunning silhouette that has been aerodynamically optimised to bring to life our design philosophy that shows harmonious flow and dynamics, leading to a machine that is designed to be truly fast and thrilling. This electric machine is an absolute head-turner and evokes an unbroken sense of awesome wonder in every rider.

Built on an all-new platform, the TVS X is built on a high precision cast aluminium alloy frame as its centre piece. The TVS Xleton frame sets a benchmark in the industry and has been developed with optimum stiffness anddurability in mind. The layout flows into a mono cast subframe, designed to maximise space and convenience. The minimized drag resistance ensures the vehicle cuts through the air with least resistance thus enhancing the vehicle’s efficiency. This also boasts of a segment 1st Ram Air Cooled Motor as opposed to existing forced convection cooling methods, that allows dynamic cooling for critical parts, and deliver sustained performance.

Further to the innovative design, there are enhancements made to the light architecture on the TVS X that transforms the mundane into a special experience. The four-element LED headlamp leads the way with signature style, followed by sequential turn indicators and programmable light sequences that allow the user to animate start up, shut down and various other vehicle states to personalise the machine.

Performance: Rider-first engineering: Powerful & exciting rider-machine unity

The TVS X is built around a ‘rider-first’ philosophy. It has been developed from the ground up to break the norm and is engineered to allow riders to experience handling at a telepathic level. From vehicle dynamics, control software,powertrain, the aluminium frame, new OS, to the robust software architecture, everything has been developed from scratch in house by dedicated design, engineering, and software teams.

The TVS Xleton frame offers >2X tortional stiffness and >4X the vertical stiffness compared to the category standard, offering superb agility and extraordinary steering precision. A carefully packaged battery unit complements it to manage the centre of gravity and deliver best-in-class dynamics that enhances the rider’s senseof control. Specially developed tyre compounds, for the TVS X, also improves grip levels while reducing rolling resistance.

At 11kW of peak power, the TVS X is the most powerful EV in the segment with class leading acceleration of 0- 40kmph in 2.6 seconds, and a sustained true max speed of 105kmph. This thrillectric performance is possible from the PMSM (Permanent Magnet Synchonous Motor) motor supported by an integrated controller, developed inhouse by TVS Motor.

Further efficiency gains are made thanks to multi-level selectable re-gen modes to suit individual riding styles. In case of emergencies, it is equipped with the latest generation of ABS, also a segment first, for confidence inspiring stops. TVS X comes with a smart Hill-Hold feature, that ascertains the most precise operation.

TVS X has a high-performance battery pack that delivers 4.44kWh of installed capacity energy, one of the best in the segment. The in-house developed Battery Management System at TVS Motor ensures safe operation and prolonged lifespan of the cells by continuously monitoring current flow. Finally, TVS X comes with option of Smart XHome rapid charger, that delivers 0 – 50% in 50 minutes (optional add-on 3 kW fast charger) OR portable charger delivering 0 – 80% in 4 hours 30 minutes (950W charger).

Connected Technology: Mobility Reimagined: Integrated, Intuitive and Personalized Experience

Launch showcases software platforms and technology built on best-in-class open source framework and components that makes TVS X instinctive, scalable, modular and effortless.

The re-imagined rider interface comes with a 10.2-inch HD+ TFT touchscreen, the largest in this class, and offersdeeper customisation. To add to the convenience, the expansive cluster, placed atop the forged aluminium handlebar, can also be adjusted for tilt, ensuring the rider always has the best visibility in all riding positions.

TVS NavPro, the onboard navigation system built with the next-gen TVS SmartXonnect platform, brings context aware information to the rider. The signature EV specific routing algorithms pre-emptively maps charging stations enroute for a hassle-free experience enhancing productivity. Further, the destinations between the mobile app and the vehicle can be seamlessly synced.

The TVS X is one of the most advanced two-wheelers in the world that also offers great personalisation. TVS PlayTech: A wide array of widgets can be chosen to personalise the information displayed, select themes or simplyupload pictures as cluster wallpaper. There are four unique ways to unlock TVS X which enables easy access.

Segment first immersive features like Wellness, Gaming, Live video streaming and internet browsing designed forall riding episodes. In addition, there is another layer of safety that comes assured with the TVS Smart Xhield. It helps safeguard the rider with proactive safety features like crash alert and tow alert and also offer dedicated assistance while enhancing security. There’s more, like live vehicle location sharing, straight from the cluster, an industry first.

The launch marks a significant milestone in the evolution of electric mobility. With exceptional performance, intuitive technology, and futuristic design, TVS X is set to create a lasting impression across the world and reinforce TVSMotors’ position as a pioneer in the EV industry. Focusing on key international markets, leveraging its well-established network and strategic partnerships, TVS Motor aims to introduce the TVS X across global markets, offering its customers an elevated commuting experience.

Booking for TVS X are open now on our website www.TVSMotor.com/TVS-X. Deliveries across 15 cities will start from Nov 2023 in a phase-wise manner.

TVS X will be available at a Thrill-electric introductory price of INR. 2,49,990/- (Ex-showroom Bengaluru) withportable 950W chargers at INR. 16,275 (including GST) and a 3kW Smart X Home rapid charger is also available as an option. FAME incentive is not applicable for TVS X.

Presenting the opportunity to be among the privileged owners of the initial 2,000 units of the TVS X each distinguished by the coveted “First Edition” insignia. Enriching this experience is the inclusion of impeccably curated Concierge service and Garmin Smartwatch, meticulously designed to complement the TVS X This exclusive offer comes at Rs 18,000.

Key highlights of the new TVS X:

  • Maximum power 11 kW (15 PS), rated power 7 kW (9.5 PS), torque 40 Nm
  • Aluminium alloy frame and single-sided rear swingarm
  • 10.2-inch TFT touchscreen with tilt adjust
  • Three riding modes “Xtealth”, “Xtride” and “Xonic” as standard
  • Multi-level re-gen modes
  • Telescopic forks at the front, offset Monoshock at the rear
  • 10th generation ABS (front wheel only)
  • Cruise control
  • Reverse assistant
  • TVS SmartXonnect Connected features
  • Live video streaming, on board games, web browser
  • EV charger routing and Ride Glance journey information
  • Live location sharing, call and message straight from cluster
  • TVS Smart Xhield for rider safeguard and assistance
  • Accessible seat height of only 770 mm
  • Keyless Ride
  • Signature LED headlight including daytime running lights and sequential side indicators
  • External 950W portable charger for household socket OR 3kW SmartXHome charger
  • Anti-theft alarm

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia.Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in makinginternationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotivemotorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the mostsuperior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.

For more information, please contact:
KS Harini – ks.harini@tvsmotor.com
Nikita Verma – nikita.verma@tvsmotor.com

TVS Motor Company and Apollo Tyres set a new 24-hour Indian National Speed Endurance Record on the TVS Apache RR 310; clocks 3,657 kms at an average speed of 152 km/h at NATRAX, Indore

Dominating racetracks and unleashing its racing DNA, TVS Motor Company, a reputed manufacturer of two and three-wheelers globally, along with India’s leading tyre maker, Apollo Tyres Ltd, set a new Indian National Speed Endurance Record on TVS Apache RR 310 motorcycle shod with Apollo Alpha H1 tyres. As part of the 24-hour speed endurance challenge, a milestone of 3,657.92 kms was achieved at NATRAX, Indore – Asia’s longest highspeed track, as certified by FMSCI.

TVS Apache RR 310, the ultimate track weapon engineered by TVS racing is renowned for its exceptional power and agility. With a top speed of 173 km/hr, and an astounding average speed of 152 km/hr the TVS Apache RR 310 fitted with Apollo Alpha H1 tyres, proved its dominance on the racetrack, solidifying its position as a force to be reckoned with.

Fostering the company’s ‘Track to Road’ philosophy, the TVS Apache series recently achieved a significant milestone of five million global sales, solidifying its reputation as the fastest-growing premium motorcycle and earning the trust and loyalty of customers worldwide.

Commenting on this milestone, Mr. Vimal Sumbly, Head Business – Premium at TVS Motor Company, said, “Setting a new benchmark in speed and endurance, the TVS Apache RR 310 and Apollo Tyres have defied all limits during the 24-hour speed endurance race that put the motorcycle through such a rigorous challenge. This remarkable achievement is a testament to our commitment to innovation and performance. The TVS Apache RR 310’s exceptional performance on the track showcases its cutting-edge technology and unwavering reliability. We couldn’t be prouder of the entire team and the motorcycle’s capabilities, as it continues to push the boundaries of speed and endurance. This record-breaking accomplishment solidifies the TVS Apache’s position as a true champion in the world of motorcycling.”

Key highlights from the 24 hours Speed Endurance Challenge:

  • The team consisted of 18 riders who relayed on 3 TVS Apache RR 310 motorcycles, shod with Apollo Alpha H1 tyres, starting off the 24-hours speed endurance challenge at 10:00 AM IST on July 2, 2023
  • As part of the challenge, the riders covered a total of 322 laps, at an average speed 152 km/hr
  • The top speed recorded during the challenge was 173 km/hr
  • The challenge has made its way into the India Book of Records for covering 3657.92 kms in 24-hours
  • The key factors contributing to TVS Apache RR 310’s exceptional performance have been its advanced aerodynamic design, crafted in wind tunnel. This has yielded the best-in-class coefficient of drag, to achieve maximum downforce and minimum wind blast, and a higher top speed
  • The race derived power plant makes 34bhp, built to endure & perform at extreme conditions.

About TVS Motor Company:

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com

For more information, please contact:
Namrata Sharma – 81383034

TVS Motor Company’s Chairman Sir Ralf Speth conferred with University of Warwick’s Honorary Doctorate

Sir Ralf Speth, Chairman of TVS Motor Company, has been conferred with an Honorary Doctorate in the field of Science (Doctor of Science, honoris causa) from the University of Warwick, United Kingdom. The honorary degree was conferred by the University of Warwick Chancellor Baroness Catherine Ashton of Upholland.

Sir Ralf is a Fellow of the Royal Academy of Engineering, and a Fellow of the Royal Society. An honorary professor at Warwick Manufacturing Group (WMG), he has been closely associated with WMG ever since obtaining his engineering doctorate in 2008, under the pioneering leadership of former WMG Chairman, Lord Bhattacharyya. An outstanding engineer with a vast experience in the global automotive industry, Sir Ralf has held leadership roles with some of the renowned automotive and industrial giants such as Jaguar Land Rover, BMW, Ford, Tata Motors, and The Linde Group. He was appointed Honorary Knight Commander of the British Empire and an Additional Knight Commander of the Most Excellent Order of the British Empire.

Commenting on the honour, Venu Srinivasan, Chairman Emeritus, TVS Motor Company, said, “My heartiest congratulations to Ralf for this well-deserved recognition. Over his distinguished career in automotive and industrials of more than four decades, he has built world class products and brands. He has been relentlessly working towards transforming the industry with his passion for technology and strive for excellence. This honour is a testament to his leadership, vision, and dedication to the industry, and we are privileged to have him lead TVS Motor Company in its transformational journey.”

Sudarshan Venu, MD, TVS Motor Company, said, “Sir Ralf’s exemplary leadership skills, tremendous vision for the industry, and discerning approach towards technology make him unique. His energy and passion is inspiring. We are proud to have him amongst us. We wish him many more accolades recognising his immense contributions to the industry.”

Sir Ralf has a degree in engineering from the University of Applied Sciences Rosenheim, Germany, and a doctorate of engineering in Mechanical Engineering and Business Administration at the University of Warwick.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com.

For more information, please contact:
Priyanka Kumar
Priyanka.kumar@tvsmotor.com

TVS Motor Company readies itself to rule the virtual world of racing; Introduces the TVS Apache RR 310 in Gameloft’s Asphalt 8: Airborne, for racing enthusiasts

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, announced today its partnership with Gameloft for brands for Asphalt 8: Airborne featuring its flagship motorcycle, TVS Apache RR 310. It makes TVS Motor the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8, one of the world’s leading motor racing game. This integration marks TVS Apache’s foray into the world of gaming, extending its commitment to deliver an unparalleled racing experience to its 4.8 million+ customers, online as well as offline. It is in line with the growing interest for gaming amidst the racing enthusiasts and target audience for TVS Apache, making this integration another medium for the company to engage with enthusiasts across the world even when they are off their motorcycles.

The TVS Apache series built out of TVS Racing, is based on the “Track to Road” philosophy. This philosophy manifests itself in each of TVS Apache motorcycles through the best-in-segment performance, technology and unique stye.

Commenting on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise – Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers.”

Speaking on the integration, Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said, “TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovative and exclusive in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.”

Key highlights:

– As part of this association, gamers across the world can now compete against each other on TVS Motor Company’s flagship motorcycle – the TVS Apache RR 310
– With this new integration, the 4.8 million TVS Apache customers and owners worldwide will get an all-new platform to experience their favourite TVS Apache RR 310 virtually in an exciting setting
– TVS Motor is the first Indian two-wheeler manufacturer to bring its motorcycle to the popular gaming franchise
– Players will discover the new TVS Apache branded booster & billboards and the new TVS Apache World Series Season. In the process, they also stand a chance to win exciting prizes
– TVS Apache customers find keen interest in online gaming, and this association is set to bolster the brand’s awareness and imagery in engaging newer audiences
– The TVS Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com

About Gameloft for brands

Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety. Gameloft for brands has received the TAG Certification Against Fraud Seal and follows MOAT’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola, Ferrero, Ford, FOX, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honoured with over 50 awards from marketing organizations.

For more information, please contact:
Namrata Sharma – Namrata.sharma@adfactorspr.com

TVS Motor Company acquires Switzerland’s largest e-bike player – Swiss E-Mobility Group AG (SEMG)

TVS Motor Company today announced the successful acquisition of a 75% stake in the Swiss E-Mobility Group (SEMG). The acquisition reaffirms TVS Motor Company’s commitment to expansion in Europe through a portfolio of premium and technology leading brands, including Norton Motorcycles and EGO Movement, which were recently acquired.

At the signing in ceremony Left to right: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Company, Sudarshan Venu, Joint Managing Director, TVS Motor Company, Sir Ralf Speth, Chairman designate, TVS Motor Company, Rainer Fröhlich, Founder & Managing Partner, CONSTELLATION CAPITAL, & Reto Waeffler – CEO SEMG

SEMG is a market-leading provider of e-mobility solutions within the DACH region, operating the largest pure-play e-bike retail chain M-way in Switzerland with close to USD 100M in revenue. The company has a prestigious Swiss mobility brands portfolio, including Cilo, Simpel, Allegro, and Zenith – Bikes. By combining its extensive physical network and e-commerce platform with two online platforms and 31 physical stores, SEMG is able to deliver a seamless and world-class customer experience.

Announcing the acquisition, Mr. Venu Srinivasan, Chairman, TVS Motor Company, said, “TVS Motor has always been committed to sustainability and has been investing in electric vehicles for over 10 years. The increasing global focus on the environment and personal well-being is rapidly accelerating demand for newer mobility solutions, and TVS Motor is investing to drive this change.”

Speaking on the occasion, Sir Ralf Speth, Chairman designate, TVS Motor Company, said, “TVS Motor is committed to being at the forefront of e-personal mobility globally. SEMG complements our acquisitions of Norton Motorcycles and EGO Movement and strengthens our commitment to environmental sustainability. We offer our customers a compelling portfolio of technologically advanced and environment friendly products.”

Adding on, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “This acquisition furthers TVS Motor’s commitment towards e-personal mobility products. We are strengthening our presence in the rapidly growing e-bikes segment. SEMG has strong omnichannel distribution and aspirational brands, including Cilo, Simpel, and Zenith – Bikes. I’m excited to enhance the product range further and scale the company in the DACH region and beyond. I’d like to convey my thanks to CONSTELLATION CAPITAL and Rainer Fröhlich for this foundation which we will build on.”

E-bikes are establishing themselves as the de-facto form of personal mobility in Europe due to the increased ease of usage, regulatory support, and overall perception as a sustainable form of transport. With a current penetration of approximately 15% of the total bicycle population in Europe and growing at a CAGR of ~18%, the market for the e-bicycle holds significant growth potential.Rainer Fröhlich, Founder and Managing Partner, CONSTELLATION CAPITAL, emphasises: “In TVS Motor, we have found the ideal and an exceptionally dynamic partner for SEMG to reinforce and expand the Group’s position as a market leader. The strategy of having a global leader like TVS as a majority shareholder not only offers untapped potential in quality assurance and procurement in the global supply chain but also lays the foundation for future expansion of the group beyond national borders.”The acquisition has been made in an all-cash deal through TVS Motor’s Singapore Subsidiary, TVS Motor (Singapore) Pte Ltd.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 70 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

About Swiss E-Mobility Group AG (SEMG)

The Swiss E-Mobility Group AG was incepted as a part of the CONSTELLATION V fund in 2018, and advised by CONSTELLATION CAPITAL AG, one of Switzerland’s leading investment firms. Since then, SEMG has been pursuing a growth strategy combining organic and inorganic opportunities through the acquisition of various companies in the e-mobility industry. SEMG represents a Switzerland based institution in the fast-growing e-mobility market, offering traditional Swiss and other attractive bicycle complementary services via a customer-centric multi-channel strategy in the DACH region. Their portfolio of four own e-bike brands (Simpel, Cilo, Allegro, Zenith) are relevant across all major e-bike segments from E-city, E-mountain bikes to niche segment in Speed Pedelec. SEMG’s role as a key distributor of major e-bike brands (Cube, Haibike, Canondale, Kalkhoff, Focus, Stromer, Moustache, KTM, etc.) also provides customers with a holistic range of e-bike products to choose from. For more information, please visit https://www.semg.ch/.

For more information, please contact:
Varghese M Thomas: vm.thomas@tvsmotor.com
K S Harini: ks.harini@tvsmotor.com

TVS Motor Company and BMW Motorrad Announce the Expansion of their Cooperation Agreement for Future Technologies and Electric Vehicles

TVS Motor Company and BMW Motorrad today announced that they are extending and expanding their long-term partnership with the joint development of new platforms and future technologies, including Electric Vehicles. Based on this decision, TVS Motor Company’s scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management, and industrialisation. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.

BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space, keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms, and the companies will retail their products globally. TVS Motor Company will continue to bring on board engineering prowess in design, manufacturing and supply chain capabilities and provide best-in-class quality and economic advantage. The first product through this cooperation will be showcased in the next 24 months.

Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”

Dr. Markus Schramm, Head of BMW Motorrad, said, “In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity with over 100,000 global customers. We look forward to the future of this cooperation.”

In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in three products on the 310cc platform: BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310. With over 100,000 customers, the products have been well accepted in all the leading markets like the EU, USA, Japan, China and India. The success of this cooperation has been the steppingstone of extending and expanding the partnership.

About The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was EUR 7.118 billion on revenues amounting to EUR 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 70 countries. We are the only powered two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

For further information, please contact:
Varghese Thomas
vm.thomas@tvsmotor.com

TVS Motor Company Forays Into the Personal E-Mobility Business With a Majority Stake in European E-Bike Brand EGO Movement

TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced a partnership with EGO Movement as a majority shareholder, in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd. The partnership is in line with TVS Motor Company’s commitment to building an aspirational product portfolio while nurturing sustainable and scalable brands. It also reiterates the company’s strategy to expand its global presence in developed markets, commencing with Europe, which serves as the heart of the e-bike mobility landscape.

From Left to Right – (L-R) Sir Ralf Speth, Board of Director, TVS Motor Company; Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company; Mr. Daniel Meyer and Ms. Marie So(Co-Founders, EGO Movement)

Led by the co-founders Daniel Meyer and Marie So, EGO Movement is a Swiss technology company providing innovative mobility solutions through a portfolio of e-bikes, e-cargo bikes, and e-scooters. The company combines unique designs with innovative software and hardware to deliver a differentiated customer experience. It has an omnichannel network across Switzerland, Liechtenstein and Germany with plans to expand across Europe, combining the best of strategically located stores with a seamless online experience.

Speaking on the occasion, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “The partnership with EGO Movement reaffirms TVS Motor Company’s commitment towards electrification and the broader sustainability agenda. We are building a strategic personal e-mobility ecosystem by scaling unique brands which share our vision of delivering compelling customer experience benchmarks through cutting-edge, aspirational products. EGO Movement has a strong presence in Europe with customer-centric products, a unique omnichannel network and a visionary team at its helm. Together, we will address global urbanisation by delivering unique e-mobility solutions with e-bicycles and mobility across a diversity of forms.”

Mr. Venu
 further added, “It is also an important milestone in our journey to grow our presence in Europe, with the Norton Motorcycles acquisition last year and now the launch of the personal e-mobility platform.”

Over the past decade, the personal mobility landscape has evolved significantly with the global sustainability agenda, increasing urbanisation and advancement in battery technology. The global pandemic also became a key catalyst in accelerating the adaption to personal mobility. The e-bike market has been at the forefront of personal mobility innovation, with new business models and technologies advancing rapidly with global trends. Various sub-segments have also emerged to cater to customers’ evolving needs – ranging from city bikes for daily commute to mountain bikes for adventures or cargo bikes for carrying loads or people.

Co-founder and CEO of EGO Movement, Daniel Meyer, commented “As a Swiss based strongly mission-driven company, we are excited to be teaming up such a highly respected global partner and industry leader. Our team is fully committed to taking the company to the next phase. We are confident that together with TVS Motor Company, we will be able to create more value for all partners and customers of EGO Movement focusing on further growth by following our mission of a greener way of e-mobility.”

EGO Movement’s product portfolio focuses on delivering sustainable products with the latest technology and stylish designs.. A powerful battery is blended harmoniously into the frame, whose ergonomic design allows for a comfortable upright sitting position. In addition, with technical refinements such as a powerful mid-motor including a torque sensor, a USB port on the removable lithium-ion battery and an LED light that automatically switches on at dusk. The unique and innovative design philosophy has earned the company multiple awards, including the prestigious Red Dot Award.

About TVS Motor Company
TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 70 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

About EGO Movement
Innovative technology, excellent designs, ten own stores in Switzerland and Germany, as well as extensive service: EGO Movement’s mission is the e-volution of mobility. Whether e-bikes, e-cargo bikes, e-scooters or smart networking with its own software platform – as a Swiss technology company and manufacturer of technically mature products for high-quality mobility solutions, EGO Movement ensures more individual freedom and makes a contribution to more Sustainability as well as environmental protection and above all offers a great driving experience. https://egomovement.com/de/de/

Media contacts:Namrata Sharma – namrata.sharma@adfactorspr.comNeha Chaturvedi – neha.chaturvedi@adfactorspr.com