Tag: GOPIZZA

Korea’s No. 1 “Single-Serving Pizza” GOPIZZA expands to 27 outlets in Singapore, eyeing Indonesia and Thailand as growth markets

GOPIZZA grew its store count by almost 60 percent year-on-year, achieving third place in market share by store count in Singapore behind incumbents Pizza Hut and Dominos
– GOPIZZA, a renowned pizza brand from South Korea, rounded up 2023 with 27 outlets in Singapore
– Almost 40 percent of GOPIZZA outlets broke even within six months of opening

Renowned pizza brand from South Korea, GOPIZZA rounded off 2023 with 27 outlets in Singapore. This comes after the addition of six new outlets across northeastern and western zones in Singapore in December 2023 alone. With a base of 17 outlets in 2022, GOPIZZA has grown its store presence in Singapore by almost 60 percent in 2023 compared to the year before. In terms of market share by store count, GOPIZZA now takes third place behind incumbents Pizza Hut and Dominos which have been operating in Singapore for more than two decades.

Starting from a small food truck in Seoul in August 2016, the single-serving pizza company, lauded for its tech-driven process, opened its first brick-and-mortar location in 2018. In May 2019, the company opened its first branch abroad in Bangalore, India. This was followed by branches in Singapore in April 2020 and Hong Kong in March 2021.

“We are very heartened and encouraged by the growth of GOPIZZA’s presence in Singapore. This shows that there is a strong appreciation for fresh, high quality, single-serving pizzas among consumers in Singapore. We are also very thankful to our franchisees for their commitment in helping us make more delicious pizzas available and accessible to all,” said Kelvin Sia, Regional CEO and Head of APAC at GOPIZZA.

GOPIZZA’s healthy growth trajectory can be attributed to the company’s innovative approach to pizza-making, driven by cutting-edge technology and an unwavering commitment to taste-consistency. This is further supported by GOPIZZA’s emphasis on customer satisfaction and its dedication to fostering a strong franchise network.

Based on financial information collected from existing outlets in Singapore, GOPIZZA observed that almost 40 percent of outlets broke even within six months of opening, an achievement that is uncommon in the F&B sector. According to the Singapore Food Agency, the average F&B business runs at an annual operating loss of 8 percent and it takes about 30 months to recoup initial investment[1].

GOPIZZA has a unique franchising model that is designed to help franchisees enter into the F&B market easily and achieve profitability fast. With high start-up costs being a common barrier to entry in the F&B industry, GOPIZZA has managed to cap its setup cost to one-fifth of what F&B businesses usually require. Franchisees also pay a nominal fee that is one-third the standard for brands of a similar nature. The economies of scale that come with an extensive store footprint along with heightened brand awareness among consumers all help to contribute to a viable environment to position franchisees for profitability.

“As fresh graduates, we are excited by the prospect of owning our own business and shaping our own success. My partner and I run the GOPIZZA outlet at Punggol Plaza. Entrepreneurship runs in my blood, thanks to my grandmother who runs her own law firm. I believe she has played an instrumental role in cultivating a spirit of enterprise and commercial sensibilities in me. I appreciate the plug-and-play model that GOPIZZA has designed for scaling the brand,” said Zin Htoo and Afifah Christelle Camut, franchisees of GOPIZZA outlet at Punggol Plaza.

For 2024, GOPIZZA plans to add at least 10 more outlets in Singapore across eastern and central zones, featuring new business formats. GOPIZZA will also be launching new flavours and a series of pizza pop-ups. GOPIZZA is also looking at plans to expand to Indonesia and has most recently entered Thailand with its first outlet.

[1] Source:
https://www.sfa.gov.sg/docs/default-source/food-retailing/guidebook_turning_passion_into_profits.pdf

Fresh out the oven: Gopizza Bags Promising Franchisor of the Year and Franchise Manager Award at Franchising and Licensing Asia 2023

GOPIZZA, the No. 1 Single-Served Pizza brand from South Korea, wins Promising Franchisor of the Year Award and Franchise Manager Award at the Franchising and Licensing Asia 2023 ceremony yesterday, held at Singapore Marriott Tang Plaza Hotel, by Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community And Youth, Ms Low Yen Ling, for its exceptional contributions to the franchise industry. These awards recognise GOPIZZA’s dedication to excellence in franchising and its commitment to delivering quality products and services to franchisees and customers.

The Promising Franchisor of the Year Award represents a distinctive category specially tailored for nascent startups that have been operational for a period of less than three years. The primary objective of this accolade is to extend support and recognition to these emerging local franchisors, with the aim of acknowledging their potential for achieving unprecedented success within the dynamic and ever-expanding franchising industry.

By singling out these promising and innovative newcomers, this award celebrates the inventive approaches and the entrepreneurial spirit they bring to the franchising landscape, affirming their capacity to become trailblazers in the field.

The Franchise Manager Award is presented to Mr. Kelvin Sia, the Regional Chief Executive Officer and Head of APAC at GOPIZZA, for his outstanding contributions during his 3.5 years of dedicated service. As the Regional CEO, Kelvin has exhibited remarkable proficiency and unwavering dedication in overseeing the franchise operations.

“This award belongs to every single GOPIZZA member, for their unwavering commitment and hard work, and the success today. It’s a testament to our team’s dedication, and I’m deeply honoured to receive this recognition on behalf of our entire GOPIZZA family. Together, we’ll continue to innovate, grow, and shape the future of franchising.” Mr. Kelvin Sia, Regional CEO, GOPIZZA.

The awards also underscore the company’s enduring commitment to fostering professional growth and excellence, ensuring that each member of its franchise management team is provided with the opportunity to flourish and reach their fullest potential. The Franchise Manager Award serves as an exemplar of the high standards and the culture of excellence that GOPIZZA instils within its team members and franchisees, further reinforcing the company’s objective of creating a supportive and thriving environment in which capable individuals can excel, and continue to play an integral role in the brand’s continued success.

“We are both thrilled and honoured to receive these awards from Franchising and Licensing Asia 2023,” said Jay Lim, Founder and Global CEO of GOPIZZA. “These accolades highlight our ongoing efforts to create a vibrant and supportive ecosystem for our franchisees, enabling them to thrive and succeed in the competitive fast-food industry.”

Since its inception in 2016, GOPIZZA has firmly established itself as a household name in South Korea’s culinary landscape. In 2020, GOPIZZA reached the shores of Singapore, launching its flagship outlet at Suntec City.

Founded with a passion for delivering top-quality pizzas, GOPIZZA has consistently strived to provide a delectable and diverse menu to satisfy the discerning taste buds of its customers. Embracing a commitment to excellence in both ingredients and preparation methods, GOPIZZA has stood out and attracted a dedicated following among pizza enthusiasts. GOPIZZA offers an array of delectable pizza creations, from classic favourites OG Pepperoni Pizza, Hawaiian Pizza and American Cheese Pizza to innovative combinations such as K-Bulgogi Pizza and Bacon Potato Pizza, all crafted with a dedication to using the finest and freshest ingredients.

GOPIZZA’s franchise model boasts exceptional modularity, making it resistant to economic downturns and demanding minimal capital investment. The brand leverages its patented AI technology, allowing franchisees the flexibility to adapt shop size and labour management to suit their unique needs. What sets GOPIZZA apart is that franchisees gain access to an array of integrated technologies, including the AI-Smart Topping Table, GOVEN, GOBOT, and a network of trusted suppliers, all without incurring extra expenses. GOPIZZA provides an added advantage by allowing franchisees the option to either independently seek out ideal locations or entrust the brand to identify prime sites, factoring in multiple considerations on their behalf.

GOPIZZA’s Changi Airport Exclusive Flavour: Chilli Crab Pizza

GOPIZZA also recently made its debut at Changi Airport’s Terminal 2, marking a total of 27 establishments in Singapore with new exclusive flavours like the Chilli Crab Pizza, Jalapeno Pepperoni Pizza, and Truffle Cheese Pizza.

The GOPIZZA Changi Airport Outlet can be found nestled between Dunkin Donuts and Boost Juice Bar, GOPIZZA is located at T2 Departure/Transit South, Unit No. 02-K15 at Changi Airport’s Terminal 2 Departure Hall. Operating hours are from 6AM to 1AM daily.

GOPIZZA is also available at the following locations:
1. Suntec City Tower 5 (Flagship Store)
2. Lazada One
3. Plaza Singapura Kopitiam
4. Yishun Park Hawker Center
5. Nanyang Polytechnic (Koufu)
6. Caltex Chong Pang (Takeaway only)
7. Caltex Lorong Chuan (Takeaway only)
8. Canberra Crescent (Food Paradise)
9. Hougang (The Midtown)
10. Timbre+ Eastside
11. Century Square
12. I12 Katong
13. Caltex East Coast (Takeaway only)
14. Pasir Ris Hawker Center (Indian EDT)
15. Our Tampines Hub Hawker Centre
16. Punggol Plaza
17. KAP Mall
18. Caltex Clementi (Takeaway only)
19. Singapore Polytechnic (Koufu)
20. Ngee Ann Polytechnic (Koufu)
21. Jurong West Hawker Center
22. Stars of Kovan – Upcoming in Nov
23. Woodleigh Mall – Upcoming in Dec
24. Sims Urban Oasis – Upcoming in Dec
25. 204 Bedok North (Koufu) – Upcoming in Dec
26. 464B Clementi – Upcoming in Dec

Pizza in 5 Minutes – Korea’s No. 1 “Single-Serve Pizza” GOPIZZA Launches in Changi Airport with Brand-New AI Technology for Fast, Consistently High-Quality Pizza

  • GOPIZZA opens its 25th store in Singapore, continuing its expansion to provide delicious and convenient pizza options for more customers across the city
  • New integration of AI-technology: AI-Smart Topping Table, GOVEN and GOBOT takes the stage to deliver delicious GOPIZZA in five minutes
  • Changi Airport-Exclusive Flavour: Chilli Crab Pizza on GOPIZZA’s special Crispy Basak Dough to tantalise your taste buds with a unique and delicious twist on a local favourite

Renowned pizza brand from South Korea, GOPIZZA, made its debut at Changi Airport’s Terminal 2, marking its 25th establishment in Singapore with new flavour and AI-technology introductions within the company.

GOPIZZA’s brand-new outlet at Changi Airport Terminal 2

GOPIZZA’s Next-Gen AI-Technology for Perfect Pizza Anytime, Anywhere
Pizzas are often thought to be a shared-serving meal that requires substantial time to be prepared. However, the launch of GOPIZZA challenges this very mindset by introducing single-serving pizza delivered just like a fast-food meal. Every step of the pizza-making process is strictly controlled with the incorporation of the AI Smart Topping Table, GOBOT Station, and its latest iteration of GOVEN.

This new series of AI-Technology roll-out is especially prominent in GOPIZZA’s Changi Airport outlet, where it ensures consistent and fresh baked pizza for hungry travellers who often face the urgency of purchasing food-on-the-go.

“We’re thrilled to bring GOPIZZA to the heart of Changi Airport’s Terminal 2. Our core belief is that time is of the essence, and this is also reflected in our motto, ‘Fast, But Delicious’. Incorporating breakthrough technology in our processes, we aim to redefine the dining experience by merging speed with taste. At Changi Airport, travellers can now enjoy quick, freshly baked on-the-spot pizza, ensuring they don’t have to compromise quality for time.” shared Jay Lim, global CEO of GOPIZZA.

GOPIZZA’s Five Minutes Pizza Journey
Each pizza is assembled on the AI Smart Topping Table, where a smart camera is installed overhead to swiftly identify and track pizza toppings, guiding the staff through each step of assembling the toppings. At the AI Smart Topping Table, the consistency of the ingredients and its quantities are maintained through correction alerts.

It is then baked for 3 minutes in an AI-controlled GOVEN that is twice the temperature as compared to its conventional counterpart.

In just a couple of minutes, the freshly baked GOPIZZA lands on the GOBOT, which is designed to automatically slice the pizzas into GOPIZZA’s signature shape and keep them warm until they are served to the customers.

Airport-Exclusive Flavour & Classic K-Food Delights

Changi Airport Exclusive: GOPIZZA Chilli Crab Pizza

With already over 12 different flavours in its menu, GOPIZZA seeks to spoil patrons’ choices even further with another new addition – The Chilli Crab Pizza. Paying homage to the iconic local dish, this airport-exclusive flavour is infused with the rich and tangy flavours that Singaporeans adore, where every bite promises a symphony of sweet, spicy, and savoury notes, mirroring the beloved taste of the classic chilli-tomato sauce. GOPIZZA’s Chilli Crab pizza aims to satiate both the international traveller’s curiosity and the local’s craving for a taste of home. Alongside the Chilli Crab Pizza, GOPIZZA also launched a series of creatively fresh offerings, such as the Jalapeno Pepperoni Pizza and Truffle Cheese Pizza, also available only at their Changi Airport outlet.

Among other delectable offerings, GOPIZZA remains true to its brand as a Korean pizza brand, introducing Korean delights like Bulgogi Pie, specially curated for the breakfast menu, as well as presenting a classic favourite, Topokki, embodying the essence of Korean street food culture.

All of GOPIZZA’s delicious pizzas are served on GOPIZZA’s Crispy Basak Dough, where it achieves the perfect pizza texture – crispy on the outside, soft and fluffy on the inside. The Crispy Basak Dough is also engineered to withstand delivery, guaranteeing that every pizza, whether enjoyed on the spot or delivered to your door, maintains its oven-fresh taste.

GOPIZZA’s Expansion – Locally and Globally
Locally, GOPIZZA has established an impressive count of 25 outlets across the island after the brand first opened its doors here in 2020. Simultaneously, on a global scale, GOPIZZA is experiencing remarkable growth, with projections indicating that the total number of outlets will reach an impressive 200 by October.

This global expansion plan is in full swing, and GOPIZZA is set to open its fifth outlet in Central Park, Indonesia in November 2023. This expansion comes on the heels of the successful inauguration of CGV Grand Indonesia in 2022 and the recent launch of an outlet in Mall of Indonesia.

GOPIZZA’s innovative approach to pizza-making, driven by cutting-edge technology and an unwavering commitment to taste-consistency, has made it a beloved choice for pizza enthusiasts worldwide, ensuring a bright and promising future for the brand both locally and globally.

Store Information
Nestled between Dunkin Donuts and Boost Juice Bar, GOPIZZA is located at T2 Departure/Transit South, Unit No. 02-K15 at Changi Airport’s Terminal 2 Departure Hall. Operating hours are from 6AM to 1AM daily.

Media Contacts
For media queries, please contact gopizza@preciouscomms.com

About GOPIZZA
Originating from a small food truck in Korea, GOPIZZA has evolved into a food technology company with its own patented technology, GOVEN, capable of baking the perfect pizza in less than five minutes. Additionally, GOPIZZA has developed its special par-baked dough, providing customers with a satisfying bite into the crispy ‘basak’ dough.

Currently, GOPIZZA boasts approximately 200 outlets across South Korea, Singapore, Indonesia, India, Japan, Malaysia, and Hong Kong.