The Hong Kong Trade Development Council(HKTDC) announced today the appointment of Sophia Chong as the Executive Director with effect from 1 October succeeding Margaret Fong, who is to retire. Ms Chong is currently a Deputy Executive Director of HKTDC.
Professor Frederick Ma, Chairman of HKTDC, stated, “Sophia is an innovative, resolute and wise leader. Over the years, she has worked closely with small- and medium-sized enterprises (“SMEs”) with a view to enhancing Hong Kong’s commercial and trade influence with remarkable achievements. I firmly believe that she will lead the HKTDC to a new chapter upholding the enterprising spirit of innovation and pragmatism to further consolidate Hong Kong’s advantage as a global trading hub, help enterprises seize and explore unlimited business opportunities”.
Professor Ma also expressed his gratitude to Margaret Fong for her outstanding contributions over the years, praising her for helping the industry expand its global reach, deepening international connections, overcoming various challenges and laying a solid foundation for HKTDC. He also wished her a fulfilling and happy retirement life.
Ms Chong, Executive Director (designate), said, “I am honoured and fully aware of the responsibility on my shoulders. The global economy is changing rapidly. Together with the HKTDC team, I will continue to keep pace with the times and leverage Hong Kong’s unique advantages as a global hub, drive transformation through innovation and fully connect the local, mainland and international business communities. This will create broader business opportunities for enterprises and inject inexhaustible impetus into Hong Kong’s economy”.
Ms Chong has served HKTDC for more than 30 years. She was promoted to Deputy Executive Director in 2022 overseeing exhibition and digital businesses. She has successfully turned several exhibitions into world-leading sourcing and marketing events, led the innovation of digital commerce, created opportunities for SMEs, connected global buyers and guided HKTDC to become a leading trade promotion organisation.
The appointment was unanimously approved by the Council and announced after obtaining the consent of the Chief Executive of the Hong Kong Special Administrative Region in accordance with the Hong Kong Trade Development Council Ordinance.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
held concurrently with Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and ICMCM
– Food Expo, Food Expo PRO, Hong Kong International Tea Fair, Beauty & Wellness Expo, and Home Delights Expo will be held from 14 August at the Hong Kong Convention and Exhibition Centre – Featuring some 1,890 exhibitors, the five exhibitions present global gourmet foods and lifestyle products – The Hong Kong International Tea Fair fully opens to both the public and trade buyers for the first time, promoting tea culture – Five theme days including Shall We Tea (14 August), Flavours of Intangible Cultural Heritage (15 August), Asian Delights (16 August), Body, Mind & Soul (17 August), and Taste of HK (18 August) – offer engaging activities and highlight trending products – To celebrate Food Expo’s 35th edition, there are more than 100 special offers provided by the exhibitors including products priced at HK$35.
Organised by the Hong Kong Trade Development Council (HKTDC), the 35th Food Expo, 9th Beauty & Wellness Expo, and 11th Home Delights Expo will take place from Thursday, 14 to Monday, 18 August 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. Running concurrently, the trade-focused 3rd Food Expo PRO and the 16th Hong Kong International Tea Fair will be held from 14 to 16 August, with the Tea Fair opening to both trade and public visitors for all three days for the first time. Together, these five fairs feature some 1,890 exhibitors, showcasing a diverse global gourmet foods and wines, teas, health and beauty products, and innovative home appliances, providing a one-stop sourcing and shopping experience for trade buyers and the public. Additionally, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), co-organised by the HKTDC, the Modernized Chinese Medicine International Association (MCMIA), and 10 research institutions, will be held on 14 and 15 August, offering industry professionals the latest insights into Chinese medicine.
At today’s pre-event press conference, Sophia Chong, HKTDC Deputy Executive Director, commented: “The 35th Hong Kong Food Expo and its concurrent events are key highlights in Hong Kong’s event calendar. There are five curated theme days across the fairs, each delivering diverse experiences for visitors seeking gourmet delights, wellness, and elevated lifestyles. This year, exhibitors will present a comprehensive line up of products and special deals, complemented by interactive activities and special celebrations for the 35th Food Expo, including lucky draws and engaging games with prizes. These initiatives aim to create a memorable experience for visitors and stimulate local consumption.”
The five fairs bring together exhibitors from 35 countries and regions, including first-time participants such as Brazil, Mongolia and Zimbabwe, and representatives from nine ASEAN countries highlighting diverse culinary cultures. With 45 regional pavilions – an increase from last year – the events showcase an extensive international presence, featuring provinces from Mainland China, as well as Macao, Japan, Kenya, Korea, Thailand, the Philippines, Poland, Sri Lanka and Vietnam.
Food Expo PRO and Tea Fair Showcase Diverse Products – Halal Food, and Food Science and Coffee in Focus (14-16 August) The 3rd Food Expo PRO opens exclusively to trade buyers for the first two days, with both public and buyers welcome on the final day (16 August). Global exhibitors present premium food products, services, and technologies, highlighted by the new “Coffee Zone”, featuring coffee products, accessories, and machines from various countries and regions. Mainland China’s leading coffee bean producer, Yunnan Province, presents enterprises from Pu’er City showcasing Kunlu Mountain and Jinpaoshan roasted beans, alongside other specialty products. On 16 August, the Hong Kong Specialty Coffee Association hosts a coffee cupping competition, challenging professional baristas’ taste and smell, fostering exchange among coffee enthusiasts.
Building on last year’s introduction of halal food and beverage label, Food Expo PRO and Food Expo feature more than 120 exhibitors from Mainland China, Japan, Korea, Thailand, the Philippines, Vietnam and beyond, showcasing premium halal products and strengthening Hong Kong’s position as an international food hub. A seminar on the halal food market will feature Kowloon Shangri-La, the first Hong Kong hotel to earn a Level 5 Muslim-Friendly Accommodation Certification from Crescent Rating, alongside experts discussing opportunities in the halal industry and promoting Hong Kong as a Muslim-friendly destination. In partnership with the Islamic Trust Fund of Hong Kong, the city’s recognised halal certification body, halal certification certificates will be awarded to local restaurants during the event, supporting businesses in tapping into the Islamic market.
The “Food Science and Technology” zone highlights health-focused and future foods tailored for the silver economy, featuring innovative products like soft-textured mooncakes and cognitive health supplements developed by local exhibitors. The Food Technology Seminar will explore the development of additive-free foods in Hong Kong and advocate for a “Clean Label” standard.
The 16th Hong Kong International Tea Fair welcomes trade buyers and the public over three days, promoting tea culture through health-focused tea and tea-related activities. Visitors can sample premium teas, including Bai Hao Yin Zhen (Silver Needle Tea), mild-acidity German fruit teas, cherry blossom black tea made from Yunnan’s century-old tea trees, raw Pu-erh tea from 1,500-meter-high ancient trees, award-winning Bai Yun Chun Hao tea, Iranian black and herbal teas, Kenyan orthodox tea, antioxidant-rich Sri Lankan purple tea, paired with exquisite teaware from various regions. The fair also features innovative tea beverages, such as Hong Kong-style Yuan Yang Tea capsules, herbal wellness tea capsules, sparkling tea, kombucha champagne tea, non-alcoholic ice wine tea, and matcha beverages. The “Friends of Tea” zone offers tea-infused snacks and perfumes, blending traditional and modern tea culture.
In collaboration with the Chinese Tea Culture International Exchange Association, the fair hosts the inaugural Guangdong-Hong Kong-Macau Youth International Tea Art Competition 2025, with the theme of “Bridging Eras in Greater Bay Area’s Tea Culture”, fostering cultural exchange among youth in Hong Kong, Macau, and Guangdong. The judging panel for the “Hong Kong International Tea Competition” will select the winners for the “Best Taste” and “Best Aroma” across six categories, with free tastings of the winning teas available to the public on 16 August. Additional event highlights include the “China & Greater Bay Area KamCha Competition 2025 (HK Milk Tea) – Hong Kong Final”, “2025 Hong Kong International Tea Culture Forum and China Tea Tourism City Brand Ceremony”, and the “International Tea Event Space Design Competition 2025”.
Food Expo: A Global Culinary Adventure with New Taste Experiences (14-18 August) The 35thFood Expo presents a five-day celebration of global gourmet foods and beverages. The “Gourmet Zone” features seven themed areas, covering fine dining, craft beverages, and indulgent desserts. Highlights include first-time exhibitor Meigetsudo, an 80-year-old Taiwanese confectionery brand offering wagashi and souvenirs, alongside award-winning beef noodles, tea gelato blended with locally made nut butter, specialty coffee, plum-lemon honey soda, Dubai chocolate, and Chinese sake. Local brand Mezzanine Makers has collaborated with six Hong Kong brands to create the “Mezzanine Pub”, featuring Kowloon Spirits (Hong Kong’s first locally crafted whiskey brand), N.I.P. Gin , and Magnolia Lab , a liqueur brand blending Western mixology with Chinese herbs.
The “Gourmet Zone” invites 10 star chefs, including Dong Lai Shun’s Sze Chiu Kwan, Fook Lam Moon (Kowloon Bay)’s Chan Chun Hung, The Royal Garden Le Soleil’s Do Thi Thuy Linh, OOAK LAMMA’s Stefanie Leung, and Deli Labo’s Nancy Fung, to demonstrate exquisite dishes using premium ingredients. The “Premium Food” zone showcases more than 30 renowned brands, including Chewy, CHOYA, Kee Wah, Lee Kum Kee, Maxim’s, Nissin, On Kee, Original Taste Workshop, Wing Wah, and first-time exhibitor Häagen-Dazs.
The China National Agricultural Pavilion, organised by the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Affairs of Mainland China, will present a thousand agricultural and food products from 13 provinces, including Anhui, Guangdong, Hainan, Xinjiang, and Shandong. This will fully showcase the distinctive regional characteristics of agriculture in Mainland China.
Beauty & Wellness Expo: Embracing Natural Beauty and Nurturing Mind and Body (14-18 August) The 9thBeauty & Wellness Expo presents premium skincare, haircare, health supplements, and slimming products. A new Polish pavilion introduces high-quality caviar essence creams, natural essential oils, and hair-growth serums.
The new “Scentsation” zone focuses on perfumes and aromatherapy, featuring over 20 renowned brands, including Eternal Group, and first-time exhibitor Lush with its hit product Deep Sleep Magnesium Massage Bar. In collaboration with the Hong Kong Association of Flower Arranging Societies, a “Scentsation” showcase explores the power of fragrances in nurturing mind, body, and soul, alongside more than 30 artistic floral displays with the theme of Brilliant Floral Banquet.
The Body Mind Spirit zone offers stress-relieving activities such as gong baths, sand painting, and hand massages. Industry partners, including the Hong Kong China Federation of Bodybuilding & Fitness, Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty Merchants Association, International Beauty & Health General Union, and the Cosmetics & Perfumery Association of Hong Kong, present the Beauty Salon, providing complimentary eyebrow trimming, manicures, body painting, and hairdressing services with limited availability.
Home Delights Expo: Future Homes for Elevated Lifestyles (14-18 August) The 11th Home Delights Expo showcases products such as home technology, massage chairs, kitchen appliances, bedding, furniture, and interior design services. New exhibitors include EMMAS, KuKa, Leung So Kee and Maxell. The “Avenue of Delights” showcases over 35 lifestyle brands, including LAURASTAR, Osim, Owell, Tiger, and Zwilling.
Featured home tech includes Towngas’ steam washing machine with smart stain treatment, German Pool’s Induction Cooker Food Warmer Turntable for simultaneous cooking and heat retention, and Thermomix’s multifunctional kitchen appliance, combining over 30 appliances in one compact unit, saving time and space. Celebrating Snoopy’s 75th anniversary, the “Snoopy Hide & Seek” activity invites visitors to snap photos with Snoopy and friends for a chance to win special prizes.
Five Theme Days: Unique Activities Every Day The fairs feature cross-exhibition theme days, each offering curated experiences: 1.Shall We Tea (14 August): The opening day includes Northern and Southern dim sum demonstrations, tea therapy workshops, and talks such as The Legacy and Contemporary Dialogues of Chinese Tea Culture and The Beauty of Tea, Where Small Things Reveal Greatness. 2.Flavours of Intangible Cultural Heritage (15 August): Highlights include Hakka Sau Fan making, and demonstrations of traditional steamers and bamboo crafts. Master Choi Wing-kei share some behind-the-scenes stories related to floral plaque craftsmanship, alongside Tai Chi and Wing Chun performances. 3.Asian Delights (16 August): Showcases Asian cuisine and culture with Chinese sake brewing demonstrations, Vietnamese and molecular Thai cooking demonstrations, Japanese shamisen performances, and Thai yoga massage experiences. 4.Body, Mind & Soul (17 August): Focusing on the silver economy, exhibitors like Mannings offer a Smart Health Station with free health tests for seniors. Seminars explore immunity-boosting diets, therapeutic soups, and cross-border medical trends in Hong Kong. 5.Taste of HK(18 August): Partnering with DRAGONS’ DEN, the Vegetable Marketing Organization, and the Fish Marketing Organization, the event promotes local produce, inspiring healthy, delicious home-cooked meals that embody the farm-to-table dining.
ICMCM: Experts Discuss Trends in Chinese Medicine and Health Products (14-15 August) The Modernized Chinese Medicine International Association (MCMIA) is partnering with the HKTDC, and ten scientific research institutions to present at the latest International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM). Under the theme “Latest Research Progress in Preventing and Treating Tumors, Inflammation, and Cardiovascular and Cerebrovascular Diseases with Traditional Medicine”, the conference features 21 prominent speakers from Hong Kong, Mainland China, and abroad, sharing insights on innovations, global trends, challenges, and successful case studies. Conducted in a hybrid format to enable global participation, the conference also offers Continuing Medical Education (CME) credits for Hong Kong-registered Chinese medicine practitioners.
Food Expo Celebrates 35th Edition with Exclusive Offers To celebrate the 35th Food Expo, free admission tickets are available each day before noon, with 350 each at Halls 3FG and 5FG entrances respectively and redeemable with the designated advertisement. Over 100 promotions are priced at HK$35 to tie in the 35th Food Expo. The “Food Expo 35th Edition – Treasure Hunt” game engages visitors in Hall 3, where they can hunt for ‘treasure’, scan QR codes, answer questions correctly, and redeem gifts. Together with daily lucky draws, prizes are worth over HK$1 million, including kitchenware, furniture, beauty products, gourmet foods, health items; a lucky draw entry is granted for a single transaction of HK$300 or more. The “Smart Bidding” session allows visitors to bid on favourite items starting at 10% of their original price. Visit the “August Happy Buy” promotional website for flash sales and exclusive discounts.
Physical ticket sales are unavailable at the venue. E-tickets can be purchased in advance through AlipayHK, Alipay, 01 Space, 7-Eleven, Circle K, Octopus app, or The Club app, or at venue entrances using AlipayHK, Alipay, or Octopus. Discounted “Morning Admission” and “Evening Admission” are offered on select dates.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus.
MyFW 2025 spotlights the forces reshaping the financial sector – digitalisation, sustainability and demographic shifts. Emerging technologies such as generative AI and blockchain are transforming business models and redefining consumer expectations. Malaysia’s commitment to achieving net-zero emissions is also driving demand for innovative financial solutions. In addition, the challenges posed by an ageing population stress the need for inclusive policies in long-term welfare, healthcare and social protection.
Reflecting these realities, MyFW 2025 is structured around three thematic tracks. From closed-door dialogues to expert-led masterclasses and in-depth focus sessions, these themes form the week’s conversations:
‘Finance for the Future’ focuses on building a digitally enabled and forward-looking financial system;
‘Finance for Change’ supports sustainability and social impact; and
‘Finance for a Resilient Ecosystem’ aims to strengthen financial system resilience.
Held from 4 to 7 August 2025 at Sasana Kijang and AICB Centre of Excellence, MyFW 2025 is co-organised by Bank Negara Malaysia (BNM), Securities Commission Malaysia (SC), Asian Institute of Chartered Bankers (AICB), Fintech Association of Malaysia (FAOM) and Malaysia Digital Economy Corporation (MDEC). The event brings together regulators, financial institutions, digital banks, fintech innovators, technology providers, policymakers, investors and academia for bold conversations, practical insights and regional alignment.
The event was officiated by Yang Berhormat Datuk Seri Amir Hamzah Azizan, Minister of Finance II. “The financial sector must play a more active role in shaping outcomes that matter to society in the years ahead, supporting these new growth areas, broader entrepreneurship and innovation, as well as fostering economic resilience and social mobility,” he said during his Special Address.
The event started with a series of high-level keynotes exploring innovation, inclusion and regulatory clarity. In his opening remarks, BNM Governor Dato’ Sri Abdul Rasheed Ghaffour outlined the importance of collaboration in shaping the future of finance, which requires a whole-of-ecosystem solution. “The future we are building demands that policymakers, regulators, technologists, investors and innovators sit at the same table,” he said.
Former central banker and Chairman of George Town Institute of Open and Advanced Studies Tan Sri Andrew Sheng, in his keynote themed “Unlocking Tomorrow: Transformative Innovations in Financial Services”, explored how pivotal technologies, including cloud computing, AI and open data are rapidly transforming the financial landscape. Douglas Feagins, President of Ant International explored the mobile interoperability between different countries and how AI is redefining cross-border transactions and user experiences in digital payments, in his keynote on “Beyond Borders: Mobile Payment in AI Era”.
The flagship panel session, “Navigating the Fintech Frontier: Bridging Innovation and Regulation”, gathered central bank governors and financial regulators from across the region. Moderated by Erik Feyen, Head of Global Macro-financial Monitoring at the World Bank, the panel featured Dato’ Sri Abdul Rasheed Ghaffour, Dato’ Mohammad Faiz Azmi, Executive Chairman of SC, Eddie Yue, Chief Executive of the Hong Kong Monetary Authority, and Chia Der Jiun, Managing Director of the Monetary Authority of Singapore. The discussion focused on balancing innovation with consumer trust and the growing need for cross-border collaboration to ensure coherent, future-ready policy frameworks.
“Regulatory clarity is essential for fostering responsible innovation, but equally important is the ability to stay agile. Our experience with crypto asset regulation highlights the need for an iterative approach to address fast-paced innovation and market evolution,” Dato’ Faiz said.
“We are advancing the next iteration of our approach to digital assets to build a stronger regulated market, boosting competitiveness, resilience, and investor protection. Through regulatory support and ecosystem partnership, we are also facilitating blockchain use cases like bond tokenisation to broaden retail access and democratise wealth creation.”
The conference features an exciting lineup of sessions on topics including open finance, digital assets and sustainable finance. Participants can also look forward to focused sessions delivered by key partners and industry experts, which will provide in-depth exploration of issues, such as asset tokenisation, generative AI and cybersecurity resilience.
About MyFintech Week
MyFintech Week (MyFW) is Malaysia’s flagship finance and innovation event co-organised by Bank Negara Malaysia, Securities Commission Malaysia, Asian Institute of Chartered Bankers (AICB), Malaysia Digital Economy Corporation (MDEC) and Fintech Association of Malaysia. The event brings together leaders, policymakers and innovators to shape the future of finance and serves as a launchpad for collaboration and progress toward a more inclusive, innovative and resilient financial ecosystem.
For media enquiries (The appointed PR agency of MyFW 2025): Nazira Yusof, Client Executive PRecious Communications +6 011 6230 3806 nazira@preciouscomms.com
The inaugural Global Property Expo | Singapore 2025, organised by JLL (NYSE: JLL), Asia’s first and largest dedicated platform for international residential real estate, successfully wrapped up after three vibrant days at Sands Expo & Convention Centre.
Spanning 8,000 sqm of exhibition space, the Expo brought together a truly global audience and showcased the dynamic future of property investment. More than 2,500 qualified buyers explored opportunities from 40+ exhibitors presenting 70+ projects across 20 countries, creating a unique marketplace for cross-border real estate transactions.
“Incredible to see such a diverse group of leaders sharing real insights and ideas,” said a spokesperson from Helios Real Estate, an exhibitor at the Expo. “Events like this move the industry forward. Excited for what’s next!”
The Expo also presented a high-level conference programme, featuring 38 sessions and over 60 speakers who delivered insights on the trends shaping the global residential property market, from technology and fractional ownership to visa-linked investments and next-generation buyers.
Attendees praised the event’s international outlook and quality of content. “I wasn’t just inspired, I actually learned something,” shared Isabelle Miaja of MDG Fiera Singapore, who attended both as a conference participant and an Expo visitor. Nick Pickop, Founder of Tekuchi, noted, “So many diverse projects from an amazing variety of countries and sectors!”
From Portugal to Phuket, Tokyo to London — the world of real estate, in one space
Exhibitors and visitors alike remarked on the inclusive and energetic atmosphere. The Expo’s exhibition floor was a hive of activity, with buyers engaging in one-on-one discussions, virtual walkthroughs, and detailed consultations at booths showcasing residential projects from Europe, the Asia-Pacific region, North America, and the Middle East. Families, seasoned investors, and young professionals alike explored the world of property in a single venue.
The conference programme featured thought leaders such as Adam Challis (JLL), Satoshi Murakami (MetaProp), Rory McDaid (Henley & Partners), Matt Silver (The Boundary), and Samuel Lee (Fraxtor). Topics ranged from “What’s Driving Cross-Border Property Investment” to “Democratization of Real Estate Investment”, offering participants actionable insights into new investment models and emerging buyer preferences.
The event was made possible by the support of 14 industry partners, including strategic partner Leading Real Estate Companies of the World®, underscoring a shared commitment to advancing the global residential property market.
For more information and to register for updates on next year’s event, visit globalpropertyexpo.com.
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visitjll.com.
Strategic Partner: About Leading Real Estate Companies of the World®
Chicago-based Leading Real Estate Companies of the World® (LeadingRE.com) is a global network of top independent real estate firms, with 550 companies and 134,000 sales associates in over 70 countries. LeadingRE supports its members with powerful connections to other market leaders and access to innovative, performance-driven programs. Its online learning platform, LeadingRE Institute, was named to Training magazine’s Top 10 Hall of Fame. LeadingRE also operates RELO Direct®, Inc. (RELODirect.com), its full-service relocation management company providing mobility services for corporate and government clients; and Luxury Portfolio International® (LuxuryPortfolio.com), its luxury marketing division, which markets approximately 50,000 luxury homes annually. LeadingRE is also active in commercial real estate, with 200 firms in over 20 countries specializing in the commercial arena. The firm also has a strategic international project marketing program, Destinations by LeadingRE (DestinationsByLeadingRE.com).
The Hong Kong Trade Development Council(HKTDC) welcomes the release of the “Report on Hong Kong’s Business Environment: Unique Strengths under ‘One Country, Two Systems'” by the Hong Kong Special Administrative Region (HKSAR) today.
Prof Frederick Ma, Chairman of the HKTDC, said, “This report details Hong Kong’s business environment and advantages in various sectors, providing concrete analyses with cases and data on business opportunities. It will further attract global businesses to leverage Hong Kong’s business platform and professional services.”
Prof Ma also pointed out that under ‘One Country, Two Systems’, Hong Kong possesses unique advantages in connecting both Hong Kong and international markets, playing a vital role as a superconnector and super value-adder.
He continued, “As an international investment and financial centre, Hong Kong can provide diverse financing channels and options for infrastructure projects in the mainland and other regions, contributing to the high-quality development of the Belt and Road Initiative.” The 10th Belt and Road Summit will be held from 10 to 11 September, promoting multilateral cooperation.
The HKTDC will continue to align with HKSAR policies, actively promoting Hong Kong’s business advantages, facilitating international trade and business activities and providing comprehensive support, especially for SMEs.
Media enquiries Please contact the HKTDC’s Communications & Public Affairs Department:
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
– Spotlighting nearly 260 Brands and Opening the Way for Hong Kong SMEs to Thrive in Mainland E-commerce
The HKTDC returns with the second Hong Kong Shopping Festival in August, building on the initiatives in the 2024 Policy Address to help local SMEs expand into the Mainland China market through e-commerce channels
The Hong Kong Shopping Festival is the flagship event of the E-commerce Express, and has received an enthusiastic response, attracting nearly 260 brands presented by Hong Kong SMEs across seven major categories, providing them with practical opportunities to operate on key e-commerce platforms in the mainland
Fully supported by the Hong Kong Special Administrative Region (HKSAR) Government, Financial Secretary of the HKSAR Government Paul Chan filmed a promotional video for the Hong Kong Shopping Festival.
The second Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) will take place on Mainland e-commerce platforms from 1 to 31 August. Fully aligned with measures outlined in the 2024 Policy Address, the festival aims to support Hong Kong’s small and medium-sized enterprises (SMEs) as they expand into the Mainland e-commerce market. As the flagship event of HKTDC’s E-commerce Express, the Hong Kong Shopping Festival has attracted nearly 260 brands across seven major categories, including health supplements, food and beverages, home and living, personal care and cosmetics, apparel and accessories, smart gadgets, and products for the silver market. The festival features over 500 unique products and offers month-long discount promotions. With the full support of the Government of the Hong Kong Special Administrative Region (HKSAR), a launch ceremony for the second Hong Kong Shopping Festival was held today. The Financial Secretary of the HKSAR Government Paul Chan also filmed a promotional video for the campaign (video link: https://bit.ly/4mkvpec).
Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government said: “Building on the great success of the first edition of the Hong Kong Shopping Festival last year, this year’s event has attracted even more brands to participate. E-commerce is a major global trend in retail development. In 2024, the cross-border e-commerce market of the Mainland with vast potential reached over RMB17 trillion, presenting a golden opportunity for Hong Kong businesses to expand. In light of this, the government has been fully supporting industry upgrading and transformation through various measures to help enterprises establish online sales channels. The Hong Kong Shopping Festival serves as an ideal platform to showcase the city’s premium products to more Mainland consumers.”
Patrick Lau, Deputy Executive Director, HKTDC, said: “New consumer trends are emerging in the Mainland market, reshaping buying habits and creating tremendous opportunities for Hong Kong businesses. While Hong Kong SMEs offer high-quality products, they need to understand the local business environment and e-commerce practices to successfully enter this vast market. As the flagship event of HKTDC’s E-commerce Express, the second Hong Kong Shopping Festival will partner with major e-commerce and social media platforms for promotion and include a series of training sessions focused on the Mainland e-commerce market. This initiative aims to help businesses effectively tap into opportunities in Mainland e-commerce and connect with their target customers.”
In November 2024, the Hong Kong Trade Development Council (HKTDC) released a research study on the development of cross-border e-commerce for Hong Kong traders. HKTDC Director of Research, Irina Fan, said over 60% of surveyed Hong Kong businesses view the Mainland Chinese market as the most promising e-commerce market in the coming one to two years. To help Hong Kong businesses gain insights into the Mainland e-commerce market, HKTDC Research interviewed 2,200 Mainland consumers from different regions about their online shopping behavior and characteristics. Ms Fan said: “Mainland China is the world’s largest e-commerce market and has a well-developed e-commerce industry. Hong Kong businesses must gain a deep understanding of Mainland consumers’ online shopping behaviors, their preferences for Hong Kong products, and the factors they consider when choosing e-commerce platforms. Only then can they formulate appropriate business strategies and effectively capture opportunities in the Mainland e-commerce retail market.” The latest research report: Hong Kong Businesses Navigating Mainland China E-commerce Retail Market – Consumer Survey Results will be released on 7 August 2025.
The Hong Kong Shopping Festival aims to help Hong Kong businesses take advantage of the large customer base and traffic on Mainland e-commerce platforms, boosting their brand and product visibility while providing practical opportunities. Last year’s inaugural edition was very successful, with total views on e-commerce platforms, social media, and the event’s official website exceeding 90 million. This year, the HKTDC has enhanced the programme, enabling businesses to better seize market opportunities and speed up their expansion into the Mainland market.
To enhance support for Hong Kong SMEs and local brands entering the Mainland e-commerce market, this year’s Hong Kong Shopping Festival has introduced thematic seminars and one-on-one consultancy services. From late 2024 to June 2025, HKTDC has successfully organised a series of training sessions led by marketing experts, who shared practical insights on topics such as cross-border e-commerce, logistics, payment tools, marketing skills, and live-stream production. Additionally, nearly 50 one-on-one consulting meetings were held, where Mainland marketing experts offered tailored e-commerce strategies to individual participating companies based on the unique characteristics of their products.
This year, Discount Month and live-streaming e-commerce will return with enhanced offering. Discount Month will take place from 1 to 31 August, with all Hong Kong businesses involved in the Hong Kong Shopping Festival offering discounts of up to 75%. This initiative not only helps businesses grow but also allows consumers to buy high-quality products from Hong Kong online. The official website of Hong Kong Shopping Festival will provide event details, live-streaming schedules and information about participating brands, products and discounts. In addition, HKTDC will promote the campaign through online and offline platforms, including Xiaohongshu, Douyin, Taobao, JD and others, to boost visits to the official website and, redirect them to the SMEs’ online stores.
HKTDC recently hosted the debut “Product Selection Showcase” which attracted over 40 popular KOLs and their teams from platforms like Taobao, JD.com, and Douyin to connect with participating brands offline in Hong Kong. They experienced the products firsthand, learned about the brand stories, shared highlights and live-stream previews. In early August, HKTDC’s invited Mainland key opinion leaders (KOLs), including Li Jiaqi, Lin Yilun and Hu Ke, will conduct 35 live-streaming sessions for more than 80 brands on major e-commerce platforms, in which nearly 20 live-streaming sessions will take place in Hong Kong for the first time, allowing Mainland consumers to fully experience shopping in Hong Kong. This arrangement will make live-streaming more appealing, enhance visibility for Hong Kong products and brands, and build consumer trust and interest, while providing a valuable live-streaming experience for participating businesses.
Mainland online marketing strategies are diverse and multifaceted. Beyond live-streaming, there are numerous ways to enhance brand exposure. Ryan Tse, President of the Hong Kong Health Food Association, Director of Vita Green Health Products Co., Ltd., Elijandy, Founder and Director of Cross International Ltd and Jones Ng, Founder of Chiwa Digital Media Capital Group Ltd. shared valuable insights in e-commerce marketing and promotion at the launch ceremony. Artist Samantha Ko Hoi Ling talked about her experiences in live-streaming and online shopping, further enhancing the effectiveness and exposure of the second Hong Kong Shopping Festival.
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
– “Digital Trade Masterclass” spotlights digital financing, e-bills of lading and retail supply chain management
The HKTDC continues to help SMEs seize digital trade opportunities by co-hosting with the ICC DSI a masterclass on technologies such as electronic bills of lading and blockchain. More than 200 SMEs took part.
Prof Frederick Ma, Chairman of the HKTDC, emphasised that Hong Kong is actively developing its digital trade ecosystem, with a focus on innovation, efficiency and international collaboration, to consolidate its competitive advantages. As digital trade becomes more common, the HKTDC will ensure Hong Kong businesses continue to thrive and enhance the city’s role as a leading supply chain hub.
Pamela Mar, Managing Director of ICC DSI, noted that by aligning its finance, trade and logistics sectors with global digital trade standards, Hong Kong can remain competitive and resilient on the world stage and is well-positioned to spearhead Asia’s digital-trade development.
Andy Lam, Deputy Secretary for Commerce and Economic Development of the HKSAR Government, said that the Government is making reference to the Model Law on Electronic Transferable Records and is considering legislative amendments to remove the legal hurdles in the digitalisation of trade documents. The target is to submit the relevant legislative proposal to the Legislative Council next year to help industry develop technical solutions based on their actual needs.
Digitalisation is reshaping the global economy, and companies must embrace digital transformation to capitalise on new opportunities. The 2025-26 Budget announced that the Hong Kong Special Administrative Region (HKSAR) Government would make reference to the Model Law on Electronic Transferable Records (MLETR) advocated by the United Nations Commission on International Trade Law (UNCITRAL) and consider legislative amendments to facilitate digitalisation of trade documents. The legislative proposal will be submitted to the Legislative Council next year. The MLETR is a global standard advocated by the UNCITRAL to provide a legal framework for electronic trade documents. Aligning local legislation with standards of the MLETR is a major endeavour in promoting trade digitalisation. In line with these efforts, the Hong Kong Trade Development Council (HKTDC) and the International Chamber of Commerce Digital Standards Initiative (ICC DSI) co-hosted the “Digital Trade Masterclass” at the Hong Kong Convention and Exhibition Centre to examine the MLETR’s potential impact on Hong Kong’s cross-border trade. Industry experts shared practical insights on digital transformation, helping equip businesses with the information they need to enhance their high value-added service capabilities. More than 200 SMEs participated in the event.
As an international financial and trading centre and a leading re-export hub, Hong Kong is able to capitalise on its unique advantages to reinforce connectivity, serving as a bridge linking the mainland and global markets. It provides high-standard professional services, robust financial infrastructure and an innovative environment for international trade. The HKTDC works closely with the HKSAR Government to highlight the city’s strength in delivering high value-added services across the trade supply chain.
Speaking at the event, Prof Frederick Ma, Chairman of the HKTDC, said that with the changing trade landscape, there was no better time to reinforce Hong Kong’s competitive advantages. “Hong Kong is actively developing its digital trade ecosystem, with a focus on innovation, efficiency and international collaboration, to consolidate its competitive advantages. As digital trade becomes more common, we are committed to making sure Hong Kong businesses continue to thrive. It is also a great opportunity to reinforce our city’s role as a leading supply chain hub. The HKTDC is dedicated to helping businesses leverage innovative technologies to equip businesses to be future-ready. Our Asian Logistics, Maritime and Aviation Conference (ALMAC) examines trends in global trade and supply chains, innovation and digitalisation, while our support programmes, including Transformation Sandbox, help enterprises scale up their capabilities in key areas, including digital transformation and supply chain solutions, to empower SMEs and start-ups to benefit from digital trade.”
Pamela Mar, Managing Director of the ICC DSI, believes Hong Kong, as an international trade and logistics hub already aligned with global standards, will lead Asia’s future digital trade development by remaining competitive and resilient amid a shifting global landscape. “Finance, trade and logistics make up over 45 % of Hong Kong’s economy, so accelerating digitalisation in these sectors will have a positive economy-wide impact.”, said Pamela Mar. “Hong Kong is well-positioned to become a leader in this space by aligning global standards and building on its strength as a trusted hub. The adoption of MLETR is a vital step, providing legal certainty for electronic documents like bills of lading, while streamlining processes and enhancing traceability. But legal reform is only the beginning — even greater gains lie in the private sector stepping up its digital transformation, which can be enhanced by Web3 technologies.”
Andy Lam, Deputy Secretary for Commerce and Economic Development of the HKSAR Government, said, “The HKSAR Government is committed to fostering an efficient business environment and maintaining the international competitiveness of Hong Kong. Facilitating the digitalisation of trade documents is part of this strategy. We anticipate that the industry would actively provide feedback and allow the Government to formulate a legal framework that is in line with the needs of the industry, on which basis the industry may propose different technical solutions. On the other hand, the Government is also pressing ahead with Phase 3 of the Trade Single Window, which will not only facilitate the industry in their submission of business-to-government trade documents such as import and export declarations, but will also connect with the Hong Kong Monetary Authority (HKMA)’s Commercial Data Interchange (CDI) to facilitate banks in accessing relevant data to process trade financing.”
Industry experts discuss challenges in trade digital transformation Accelerating digital transformation across every link of the supply chain introduces unique challenges. At the Masterclass, the conference brought together specialists in digital trade finance, electronic bills of lading, digital freight and logistics, and digital retail supply chain management to share their practical experience and insights working on digital transformation.
Kenise Sin, Senior Data Analyst in the Financial Infrastructure Department at the HKMA, explained: “SMEs’ access to trade finance has long been hindered by different pain points in the process. For instance, the heavy reliance on paper-based documents has led to inefficiencies and difficulties in tracking and verifying the transactions.” She added that HKMA aims to formulate a digitalisation roadmap for sea, road and air transportation cargo data by the end of this year, integrating cargo data sources across jurisdictions with the HKMA’s CDI, to enhance data sharing. In the coming two years, the HKMA will also work with the Airport Authority Hong Kong, the Transport and Logistics Bureau as well as pilot banks to leverage cargo data and CDI to improve digital trade finance.
Erik Kwok, Head of Technology and Operations at Air8 — which develops a supply chain finance platform for cross-border trade — echoed these concerns: “Many small to medium-sized exporters struggle to secure funding due to inadequate data for credit assessments, hindering their ability to compete globally. These obstacles are compounded by insufficient support for risk management strategies, leaving SMEs vulnerable in a rapidly evolving market.”
Another guest speaker, Candy Chan, Product Manager at IQAX, outlined how digitalising bills of lading can save both time and costs, boosting the efficiency of the entire trade ecosystem. She said many banks, freight forwarders, and customs systems still operate on fragmented digital platforms and lack interoperability. Blockchain, she argued, can bridge these silos: “Each trading partner has unique operational needs when adopting blockchain networks in digital platforms. In cross-border trade, trading and shipping documents are exchanged, and digitalised documents within a blockchain network can solve trust issues within and across networks, backed by MLETR.”
About HKTDC The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus.
Following a record-breaking edition in 2024 that saw visitor attendance grow by 17%, InfoComm India returns to Mumbai’s Jio World Convention Centre from 9-11 September 2025, with a larger showcase, cutting-edge learning sessions, and new partnerships catering to India’s fast-evolving AV and experience technology markets.
Strong Market Growth and New Exhibitors Drive Momentum
The stage for InfoComm India is set against the backdrop of a booming market. According to the 2024 Industry Outlook and Trends Analysis (IOTA) by AVIXA, India is not only the third-largest pro-AV market in APAC but also the fastest-growing globally, with annual revenue projected to reach $11.8 billion in 2029. This explosive growth is fueling demand across India’s corporate, education, and government sectors, and InfoComm India 2025 is expanding to meet the surge.
This year, visitors will find an enriched show floor featuring returning global brands like Crestron, Harman, and AET, as well as first-time exhibitors such as Smart Stage Technologies, InstaLED, and FutureComm Systems, representing next-gen solutions in digital signage, control systems, immersive lighting, and collaborative workplace tech.
A major new feature this year is the Smart Tech Stage. This engaging live demo area will allow visitors to learn real-world tech applications powering smart workplaces, learning environments, and next-gen entertainment spaces.
New Learning & Engagement Highlights in 2025
Complementing the show floor is the show’s signature InfoComm India Summit, with fresh content streams and practical insights. Among the new highlights:
AI in AV Workshop – Addressing India’s growing appetite for AI-powered solutions, this workshop delivers actionable strategies for attendees to harness AI’s potential in creative workflows.
Sector-Focused Show Floor Tours on Smart Workplaces & Smart Classrooms led by experts to help buyers find key solutions specific to their business and organization needs.
Dynamic Networking Opportunities, including the Regional AV Roundtable & Mixer and the Welcome Networking Event (co-organized with AVIXA), connecting AV professionals, system integrators, and tech decision-makers from across various industries.
Strategic Partnerships & Growing Industry Engagement
InfoComm India is forging deeper connections with key stakeholders through a series of strategic partnerships that aim to amplify knowledge exchange, innovation showcases, and sector-wide participation. From smart infrastructure to next-gen learning and enterprise IT, these partnerships are designed to connect solution providers with India’s most forward-looking decision-makers across industries.
EEMA (Event Entertainment Management Association), AIILSG (All India Institute Local Self Government), ICT Academy, CSI (Computer Society of India), EESA (Event Equipment Services Association), FITAG (The Federation of Information Technology Associations of Gujarat) and many other regional bodies. These collaborations reinforce InfoComm India’s position as a business-critical platform for India’s growing AV and experience tech industry—bridging global innovation with localized market needs.
The Must-Attend Event for Pro AV & Immersive Experience Technology
This year’s edition continues to place a strong focus on engaging key buyers and decision-makers through the Invited Guest Program, with a particular emphasis on high-growth sectors actively driving AV adoption—namely, Smart Cities, Digital Education, and Enterprise IT.
India’s digital education sector is projected to grow at a staggering CAGR of 25.2%, reaching USD 34.8 billion by 2033, backed by large-scale smart classroom initiatives. Similarly, India’s IT sector has crossed USD 250 billion in revenue, with hybrid collaboration fueling demand for next-gen AV solutions. The government’s Smart Cities Mission, supported by over INR 6,000 crore in funding, continues to boost investment in AV-intensive applications like integrated command centers and digital signage. These trends highlight the strategic importance of engaging buyers from these segments, who are at the forefront of India’s digital transformation.
Through these strategic alliances, the show is set to deliver even greater value to participants—creating powerful opportunities for learning, networking, and business exchange across verticals like urban development, live events, education, and enterprise IT.
With registration now open, InfoComm India 2025 is already seeing strong interest from across the AV and technology spectrum, attracting a diverse mix of enterprise end-users, system integrators, and solution providers seeking partnerships. A wave of early registrations from KPMG, Deloitte, Adani, Tata Motors, Cisco, Reliance Industries, Godrej, IBM, SEBI, Axis Bank, Yashraj Films, among many others reflects the industry’s confidence in the show’s relevance and reach.
Experience Next-Gen Pro AV Technologies First-hand
From AV system integrators, rental, live event companies, broadcasters, architects, IT consultants, and business leaders, InfoComm India is where India’s AV and tech ecosystem converges to source solutions, build partnerships, and learn from industry leaders. Exhibitors are set to unveil a suite of transformative Pro AV and Technology solutions designed to solve current and future key challenges for India’s rapidly growing businesses. To name a few of these upcoming Pro AV products from the exhibitors:
AI Suite for Digital Signage by KORBYT [TE07] – AI-driven content personalization and scheduling, boosting engagement across corporate campuses.
AIRTAME Wireless Conferencing & Digital Signage by NTECK SYSTEMS [BB01] – AI-enhanced wireless conferencing and signage for seamless and interactive AV sharing
IActive W Pro Series – All in One Interactive Flat Panel by IACTIVE TECHNOLOGY [K33] – AI-integrated interactive panel, offering real time feedback and automating admin tasks.
AI:EX by DVSI [C33]- an AI-powered, on-premise AV management system offering predictive support, NLP-based control, usage insights, and 24/7 intelligent troubleshooting.
IX Series DSP Amplifiers by BOSCH [D20] – DSP-powered amplifiers with automation via TaskEngine, enabling smart zone control, usage-based adjustments, and seamless integration into multi-room AV environments.
Registration & Last Opportunities to Exhibit
The momentum from last year’s record-breaking edition – which saw a 17% increase in unique visitor attendance and a marked rise in participation from emerging cities – is driving significant expansion for 2025. The upcoming edition has already expanded its footprint by 12% in exhibition space and attracted over 25% more exhibiting brands. This growth reflects the surging interest in Pro AV and experience technology across India’s enterprise, government, broadcast, and education sectors — and signals a vibrant marketplace of ideas, solutions, and collaboration waiting on the show floor. With limited booth space and sponsorship packages remaining, companies looking to capitalize on India’s booming AV sector are encouraged to secure their participation now.
Visitor registration is now open. For more information on exhibiting or securing the last available sponsorship opportunities, visit www.infocomm-india.com
About InfoComm Asia Pte Ltd.
InfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm Asia; InfoComm China, Beijing; and InfoComm India. Each show features an exhibition that showcases the world’s most cutting-edge and in-demand professional audiovisual and integrated experience technology solutions and a summit that presents learning opportunities. The shows bring together professional audiovisual industry players and top-level decision-makers from across different markets to tap into the vast potential presented by pro AV solutions.
For more information, visit: infocomm-asia.com | infocomm-china.com | infocomm-india.com
For media enquiries, please write to media@infocommasia.com or contact: Angie Eng, Marketing Director InfoCommAsia Pte Ltd angieeng@infocommasia.com
Organized by MMI Asia, the regional subsidiary of Messe München GmbH, and in consultation with Asian Exhibition Services (AES), ASEAN Ceramics and ASEAN Stone 2025 is set to make its grand return to Thailand this year, taking place in Hall 5 of IMPACT Exhibition & Convention Center, in Bangkok, Thailand, from October 15-17, 2025. Endorsed by FTI-CICT, Mining Industry Council Thailand, the Thai Ceramic Society, Confindustria Marmomacchine, Association of Italian Manufacturers of Machinery and Equipment for Ceramics (ACIMAC) and Chinese Council for Promotion of International Trade, Building Sub-Council (CCPIT), the show will continue to support Southeast Asia in ceramic and natural stone’s global development as the industries continue to grow in scale and influence around the world.
The exhibition’s press conference took place yesterday in Bangkok, Thailand, with strong support from the exhibition’s long-term association partner, the Thai Ceramic Society (TCS) and sponsor Puresil India. The exhibition is also part of the international cluster of ceramitec, forming an international network for the ceramic industry.
Mr. Michael Wilton, Managing Director and CEO of MMI Asia, shared his vision:”We are excited to introduce a fresh wave of business opportunities and innovations to Thailand, empowering companies to lead in the Southeast Asian market while strengthening the local ceramics and natural stone communities.”
Mr. Atuk Chirdkiatisak, Chairman (FTI-CICT), emphasized:”With ASEAN Ceramics returning to Bangkok and the new addition of ASEAN Stone, FTI-CICT is proud to support the event in uniting local and international ceramics and natural stone sectors. Together, we will showcase the latest manufacturing advancements and drive global sustainability efforts.”
This October, ASEAN Ceramics and ASEAN Stone will unite a powerhouse lineup of global industry leaders. From the ceramics sector, major brands such as Puresil, MCS Portugal, AKW (Amberger Kaolinwerke), Saint-Gobain, Izawa Pigment, Guzman Minerals, Siam Technical Ceramics, SCG Cement, Padi Mining, Gilfair, Mungyo, Durga, ECT-Kema, Keramischer Ofenbau, LK Lab, Moat City, and Corbario—among many others—will be featured. The natural stone industry will be equally well-represented by top-tier names including Rajasthan Mining, Midwest, AKEMI, Diabu, Simec, Breton, Pedrini, Tenax, Abra Iride, Omar Crane, Italdiamant, and many more—showcasing cutting-edge technologies, materials, and solutions that are shaping the future of the industry.
This year’s co-located events reflect the theme, “Pioneering a Sustainable & Innovative Future for Ceramics and Stone in Southeast Asia,” by bringing together leading companies, renowned brands, industry associations, and think tanks to spotlight cutting-edge advancements and fortify the region’s ceramic and stone value chain.
The event will feature two dynamic conference stages: the ICTA (International Conference of Traditional & Advanced Ceramics)and the Main Conference Stage. ICTA 2025 will be organized by the Thai Ceramic Society (TCS) in collaboration with the Department of Materials Science, Chulalongkorn University and the National Metal and Materials Technology Center (MTEC), with co-organization support from ACerS Thailand Chapter, Suranaree University of Technology (SUT), Chiang Mai University, and Ramkhamhaeng University. ICTA will cover a broad spectrum of ceramic-related topics, from Ceramic Art and Design to Industrial Ceramic Technologies. Meanwhile, the Main Conference Stage will deliver a high-impact program featuring industry spotlight panels, cutting-edge tech talks, market insights, innovations in quarrying, architecture and design discussions, and product innovation showcases – bringing together the full spectrum of the ceramics and stone industries.
Beyond the conferences, ASEAN Ceramics and ASEAN Stone will deliver a high-impact program featuring exclusive pre-event factory tour, strategic business matching, and premium networking opportunities for exhibitors. Buyers and visitors will benefit from a targeted Hosted Buyer Program and forward-looking career development initiatives. More than just an exhibition, the event is a powerhouse platform driving innovation, business growth, and meaningful connections across the ceramics and stone industries.
Visitor registration is now open – don’t miss the opportunity to be part of Southeast Asia’s premier platform for innovation and industry connection. Sign up today to visit ASEAN Ceramics & ASEAN Stone at: https://aseanstone.aseanceramics.com/news
About MMI Asia Pte Ltd
Established in 1992, MMI Asia is the wholly owned subsidiary and the regional headquarters of Messe München GMBH (MMG) and is one of the world largest and leading exhibition organizers. MMI Asia’s portfolio of events include editions of world-leading trade fairs from Munich – transport logistic & air cargo, analytica, ceramitec; as well as industry-specific events such as Glasstech and Fenestration Asia, Asia Climate Forum, and Singapore International Water Week. MMI Asia also provides consultancy in professional trade fair and conference management to government bodies, international trade and promotion organizations, and trade associations. For more information, please visit www.mmiasia.com
– Eight Seminar Series receives an enthusiastic response while Sports and Leisure Expo and World of Snacks prove popular
– The Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks drew to a successful close today, with an enthusiastic response from booklovers despite the typhoon. Following the adverse weather, the three fairs extended their opening hours, recording 890,000 visits in total – The Eight Seminar Series at the Hong Kong Book Fair was well-received, with renowned writers’ seminars reaching full capacity and drawing active participation from both citizens and tourists – The three mega events successfully attracted a diverse range of visitors, including local people and tourists from Mainland China, while some Book Fair exhibitors even welcomed booklovers from Japan and Southeast Asia
HONG KONG, July 22, 2025 – (ACN Newswire) – A Hong Kong spotlight event in July and a feature of Hong Kong Summer Viva, the 35th HKTDCHong Kong Book Fair, 8th HKTDCSports and Leisure Expo and 5th HKTDC World of Snacks drew to a successful close today. Organised by the Hong Kong Trade Development Council (HKTDC), the three events brought together more than 770 exhibitors, combining the fun of reading, sports, leisure and food to create a summer extravaganza with widespread appeal. Although the passage of the typhoon forced a full-day closure on Sunday, the three exhibitions still attracted 890,000 visits.
Sophia Chong, HKTDC Deputy Executive Director, said: “The Hong Kong Book Fair has long been a popular event for local people and visitors alike. The enthusiasm of booklovers remained undiminished despite the typhoon on Sunday. Many seized the time before and after the typhoon to visit and immerse themselves in this cultural and leisure extravaganza, with a robust turnout. We extended the opening hours on Monday, striving to secure more sales and visiting opportunities for exhibitors and visitors and bring this big summer event to a successful close.”
Ms Chong added that this year’s 35th edition of the Book Fair, themed “Food Culture: Future Living”, featured three special offers that were well received, including free admission for more than 10,000 individuals born in 1990. “These initiatives received an enthusiastic response, with seminars reaching full capacity. Esteemed writers from various regions engaged with booklovers, further cementing Hong Kong’s position as an east-meets-west centre for international cultural exchange,” she said.
In conjunction with the Book Fair, the Sports and Leisure Expo and World of Snacks offered a diverse range of experiences and culinary delights, creating synergies for visitors and enhancing the overall event experience. The HKTDC will continue to organise a variety of exhibitions, with the Food Expo, Food Expo PRO, Beauty & Wellness Expo, Home Delights Expo, and Hong Kong International Tea Fair all taking place in August. The overarching goal is to present exhibitors with new business opportunities that can contribute to the sustained growth and vibrancy of the Hong Kong economy.
Enthusiasm of booklovers remains high despite typhoon
Big crowds of visitors were seen throughout the Book Fair. Exhibitor Creation Cabin Limited, which experienced long queues as soon as the fair opened, followed the Kowloon Walled City craze to launch Citi of Darkness: The Rise within the Walls 1973-1988, attracting many Japanese readers. Editor Shing Kit said: “We saw about 30 to 40 Japanese readers visiting our booth each day. One of them had even made a special effort to renew their passport to travel to Hong Kong to purchase the book at the Book Fair, which is truly touching.”
First-time exhibitor Anything But also experienced long queues. Booth representative Ms Tai stated that business surpassed expectations, with sales in the first three days exceeding their projections by 30%. Although the typhoon caused a one-day halt, the overall results still beat their estimates. “The Book Fair is a great opportunity for us to connect with readers,” she said. “In addition to local booklovers, many readers travelled to Hong Kong from Macao, Singapore and Malaysia, and one even rescheduled a flight to arrive earlier on Saturday because of the typhoon.”
An antiquities shop specialising in calligraphy and artworks, Tsi Ku Chai was also participating in the exhibition for the first time, meticulously crafting their booth in the new Cultural and Creative Products Zone of the Book Fair. Brian Lai, Administrative Director of the company, said: “Business on Saturday doubled compared to weekdays, with many young people visiting. We aim to rejuvenate our brand by collaborating with artists to launch cultural and creative products, and the Book Fair served as an excellent testing ground for this.”
Long-time visitor Ms Lee attended the Book Fair this year before the typhoon hit Hong Kong and was pleased with the atmosphere and arrangements. She mentioned that she couldn’t explore the entire fair in one day, so upon learning about the early opening on Monday, she decided to visit again and continue searching for her favourite items, mainly purchasing stationery and speciality products. She spent nearly HK$2,000 in total this year, which is more than in previous years.
Over 50% of Book Fair visitors attended to explore new books
During the Book Fair, more than 860 visitors were interviewed by a research institute commissioned by the HKTDC to gain insights into their reading and spending habits. The survey showed that respondents spent an average of HK$918 at this year’s Book Fair, a slight increase compared to last year, and that this spending accounted for 57% of their annual print book expenditure. Over 90% of exhibitors at the three fairs offered an electronic payment service, while 81% of visitors interviewed said they used electronic payments for their transactions.
The main objectives for people visiting the Book Fair were given as obtaining newly released books (55%), enjoying discounts (49%) and experiencing the cultural atmosphere of an international book fair (27%). The Book Fair is pivotal as the premier destination for booklovers seeking high-quality reading materials, providing a crucial platform for promotions and sales within the publishing industry. The survey also showed that the most popular book categories among readers this year were fiction and novels (45%), children and youth-related books (25%), literature (23%), comics (17%), and supplementary exercise (16%).
Reading enthusiasm sweeps through July with more exciting content
To further promote reading and culture in Hong Kong, the Book Fair is once again organising Cultural July, featuring multiple cultural activities across the city’s 18 districts. The activity is organised in collaboration with the Leisure and Cultural Services Department of the Hong Kong Special Administrative Region (HKSAR) Government as well as publishers and various educational, cultural and arts institutions. Activities will continue until 31 July – more details can be found at https://hkbookfair.hktdc.com/CulturalJuly/index.aspx.
Recordings of selected Book Fair seminars are available online and can be revisited at any time through the Book Fair website or via other HKTDC online platforms.
Visitors enjoy sports, leisure and culinary experiences at concurrent fairs
To support the 15th National Games, the 12thNational Games for Persons with Disabilities and the 9th National Special Olympic Games, and to promote wider sports participation among the public, the Sports and Leisure Expo featured an exhibition area where visitors could take photos with games mascots Xiyangyang and Lerongrong. Appealing to individuals of all ages, the expo provided information on the National Games and let visitors try out emerging sports, AI-driven sports and a wellness management platform as well as different sports and leisure products. The FIBA 3×3 World Tour Hong Kong 2025 basketball tournament, held indoors at the HKCEC for the first time, also introduced a carnival-style 3×3 Village that offered visitors a multitude of experiences to enjoy. The World of Snacks gathered over 1,300 different products this year, featuring a variety of global snacks, classic flavours, healthy options and handcrafted snacks, ensuring that visitors left with a full array of treats.
Following on from these three successful events, the HKTDC will continue in its mission to organise a diverse range of exhibitions that can actively help Hong Kong entrepreneurs build global connections and advance Hong Kong’s role as a superconnector and super value-adder. August will see the staging of the Food Expo, Food Expo PRO, Beauty & Wellness Expo, Home Delights Expo, and Hong Kong International Tea Fair, while September features the Hong Kong Watch & Clock Fair, Salon de TIME, CENTRESTAGE and the Belt and Road Summit. October will see the Hong Kong Electronics Fair (Autumn Edition), Hong Kong International Lighting Fair (Autumn Edition), electronicAsia, Eco Expo Asia and Hong Kong International Outdoor and Tech Light Expo. Taking place in November will be the Hong Kong International Wine & Spirits Fair and Hong Kong International Optical Fair, while December sees DesignInspire, HKTDC Entrepreneur Day and the Business of IP Asia Forum all taking place in Hong Kong.
The Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks drew to a successful close today. The concurrent events attracted 890,000 visits.
Paul Chan, Financial Secretary of the HKSAR, interacted with booksellers and citizens at the Book Fair. He also visited the newly established Hong Kong Tech Showcase area and the Cultural and Creative Products Zone, demonstrating his support for the advancement of innovative technology and cultural creativity in Hong Kong.
The Eight Seminar Series at the Hong Kong Book Fair fostered engaging interactions between authors and booklovers, attracting numerous locals and tourists to participate. The image shows a lecture by Xu Zi-dong, former Chair of the Department of Chinese at Lingnan University.
This year’s Book Fair not only received strong support from many Chinese-language authors but also attracted numerous foreign-language authors to speak. The image shows a lecture by Dr Sian “Leo” Proctor.
To echo the Book Fair’s theme of the year, “Food Culture-Future Living“, the World of Art and Culture, funded by the Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region, featured a cross-cultural exhibition in which eight local and overseas artists collaborated with various Consulates-General in Hong Kong. The exhibition received widespread acclaim from visitors, particularly for its engaging interactive installations which proved very popular.
Making its debut at the Sports and Leisure Expo, Gymetaverse Company Limited partners with multiple sport associations to deliver new sporting experiences, promoting AI-driven sports and a wellness management platform.
The FIBA 3×3 World Tour Hong Kong 2025 basketball tournament, held indoors at the HKCEC for the first time, also introduced the carnival-style 3×3 Village that offered visitors a multitude of experiences to enjoy.
The Travel Zone added a Thailand Pavilion this year, offering an introduction to in-depth travel experiences in Thailand and featuring Thai cultural dance performances for the delight of the public.
The World of Snacks gathered over 1,300 different treats, featuring a variety of global snacks, classic flavours, healthy options and handcrafted snacks.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Hong Kong Sports and Leisure Expo, World of Snacks HKTDC’s Communications & Public Affairs Department: Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit:www.hktdc.com/aboutus.
Media Enquiries
