WIMI Hologram Cloud Archives

WIMI’s Dr. Guo Songrui: Holographic technology and light fields

Holography comes from the Latin vocabulary, and its meaning is: all, compound. According to the current common knowledge in mainstream technology filed, holography specifically refers to “holographic technology”, which is a technology for reproducing diffracted light emitted by objects. Holographic technology uses the principle of interference to record the light wave messages of the object, and uses the principle of diffraction to reproduce the light wave messages of the object, helping users to store all the light information of the object. Thus, the observer can observe the different positions of the object in all directions, and the stored light information records all the light distribution in the three-dimensional space. Therefore, holographic technology is also a kind of optical storage and reproduction technology.

The earliest holographic technology was discovered by Denise Gabor (1900-1979), a Hungarian physicist, who won the Nobel Prize in Physics in 1971. However, this technology was first used in electron microscopes to record and display electronic holograms. The earliest use in the field of optics was after the invention of laser technology in 1960.

The holographic recording is different from ordinary photography. An ordinary camera only records the intensity of the object’s light field. The hologram records the intensity of the reference light and the object light after interference. When it needs to be reproduced, it is only necessary to use the reference light to show the amplitude of the object light that fully characterizes the object information.

The hologram production process uses a laser. The laser beam is strictly split 1:1 by a beam splitter. One beam of light shines on the surface of the object to be photographed, and the other beam directly shines on the photosensitive film (holographic dry plate). Moreover, this light is also called the reference beam. When the object beam is reflected by the object, its reflected beam is also irradiated on the film, completing the hologram shooting process.

There are several major characteristics of holograms: 1. Omni-directional information recording. The holographic picture records the omnidirectional and comprehensive illumination information of the object, so that the object can be observed from different angles during observation. 2. Learning the whole picture from the parts. When part of the holographic picture is damaged, the whole picture of the object can still be seen from the remaining part. 3. The amount of stored information is huge, and multiple holographic photos can be recorded hierarchically on the holographic film. Moreover, they will not interfere with each other when displaying the picture.

Based on the characteristics of holograms mentioned above, the application prospects of holograms are quite broad, but it is not an easy task to collect light fields to form a hologram in the early stage of technological development. Early technical methods were either expensive, such as using the aforementioned laser to irradiate objects, or using camera arrays; or collecting information was limited and inefficient, for example, the light field acquisition systems based on a fixed turntable. After 2000, with the development of digital camera shooting technology and light field shooting technology gradually attracted the attention of researchers, the light field collection technology of the single camera came into being. Until now, the light field collection technology has truly reached the civilian level.

The common light field shooting techniques are divided into two categories: integral imaging and aperture coding imaging.

Integral imaging is achieved by adding a microlens array or a micromirror array in front of the sensor to realize the collection of images of the light field viewpoints in different directions. There are more well-known integral imaging devices, including the lens array lens launched by Adobe, the Pelican lens array camera on the mobile phone, the Lytro light field camera, the R series light field camera of Raytrix, and so on.

The shooting based on the compressed light field is to add an optical mask between the camera lens and the sensor to achieve compression encoding of the light entering the camera aperture. The more well-known equipment is the prototype of the light field camera developed by Babacan et al. They proposed to use the method of encoding mask and programmed aperture to capture light field viewpoints in different directions, which can obtain light field with high spatial resolution.

The microlens array has the advantages of low cost and small size, but its disadvantage is that the image resolution loss is serious. The coding imaging technology has the advantages of small size, no loss of resolution, but its advantages are low signal-to-noise ratio and low light field quality.

From the perspective of the development of light field cameras, encoding-based light field acquisition equipment breaks the mutual restriction between angular resolution and viewpoint image resolution. The redundant information in the light field can be removed through machine learning, and the light field can be restored from a small amount of information. In the future 4K era, the advantage of not losing resolution will be the focus of this technology.

In the near future, when light field acquisition equipment develops to a sufficiently high resolution, as well as has fast enough acquisition speed, and cheap, the light field data, as a kind of rich media data, is stored in a large amount of non-overlapping data that can be passed through a single point. The complete picture of data information will become a new data treasure house for data scientists to research and mine. In particular, unexpected achievements may be obtained in many fields, such as holographic recognition, holographic payment, holographic authentication, and so on.

Guo Songrui:
Doctor of Computer Science and Technology Engineering from Hunan University, studied mixed reality and augmented reality technology at the State Key Laboratory of Scientific Computing of the Chinese Academy of Sciences, and participated in the research and development of multiple key projects.

About WIMI Hologram Cloud Inc.
WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, operates an integrated holographic AR application platform in China and has built a comprehensive and diversified holographic AR content library among all holographic AR solution providers in China. Its extensive portfolio includes 4,654 AR holographic contents. The company has also achieved a speed of image processing that is 80 percent faster than the industry average. While most peer companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WiMi collects 500 to 550 data blocks. For more information, please visit http://ir.wimiar.com/.

WIMI Hologram Cloud Inc.
Name: Tim Wong
E-mail: pr@wimiar.com
Tele: +86 10 89913328

WiMi Hologram Cloud Inc. Establishes Subsidiary to Accelerate Development of its Holographic Vision Intelligent Robots and Fabless Semiconductor Businesses

WiMi Hologram Cloud, Inc. (“WiMi” or “the Company”) (NASDAQ: WIMI) today announced the establishment of a wholly-owned subsidiary to accelerate development of its holographic vision intelligent robots and fabless semiconductor businesses.

The wholly-owned subsidiary of the Company, Lixin Technology Co., Ltd. (“Lixin Technology”), with an initial registered capital of RMB200 million, will focus on research, development and sales of holographic vision intelligent robots and related holographic vision technology services. Lixin Technology will also leverage its parent company’s related patents and copyrights to develop semiconductor products and sell such products to customers across the broader holographic ecosystem. Lixin Technology will focus on a new upstream business in the domestic smart product market, and research, development and sales of semiconductor chips to further enhance the Company’s competitiveness.

As a fabless semiconductor company, Lixin Technology will become the latest entrant into China’s already large, well-funded domestic semiconductor industry. One of the main goals of Made in China 2025, a strategic plan issued in 2015 to promote Chinese technological manufacturers in the global marketplace, is achieving self-sufficiency, as China continues to influence the global semiconductor industry. According to a report published by Morgan Stanley on June 16, 2020, sales of China-designed chips are forecast to rise from US$18 billion in 2019 to US$48 billion in 2025, with Chinese semiconductor companies meeting 40% of domestic demand by 2025.

Lixin Technology will be based in the Hainan province of China and will be able to benefit from favorable tax status and government support of the fast growing semiconductor industry, industrial and automation technologies and applications of intelligent vision and holographic vision. The Company anticipates its new subsidiary will help develop its fabless semiconductor business by integrating IC design enterprises with its extensive proprietary technologies. The investment and establishment of Lixin Technology is in line with the Company’s optimization of its supply chain management, cost reductions and competitiveness, and the Company’s ongoing efforts to bolster its innovation, design and technical capabilities.

At present, the businesses of many global technology leaders, including Qualcomm, MediaTek, and Nvidia, involve ecological systems such as artificial intelligence, 5G, and the Internet of Things. Therefore, the demand for upstream suppliers is no longer limited to the supply of electronic components or products. It also requires market participants to possess technical service capabilities, comprehensive solution provision capabilities, and one-stop value-added service capabilities.

With the increasing demand of semiconductor application solutions related to holographic 3D vision, the Company will provide corresponding semiconductor solutions to meet the market demand of holographic 3D vision based on its application demand, in order to realize the purpose of promoting the application and popularization of holographic 3D vision technology in the semiconductor industry.

For more information, please visit http://ir.wimiar.com/.

Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and current report on Form 6-K and other documents filed with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable laws.

WIMI Hologram Cloud setting up Joint Venture to develop Semiconductor Business

WIMI Hologram Cloud Inc. (‘WIMI’ or the ‘Company’) (NASDAQ:WIMI) today announced that its wholly-owned Hong Kong subsidiary WiMi Hologram Cloud Limited (‘WiMi Hong Kong’) is setting up a joint venture to develop semiconductor business.

The Company believes that the application demand of holographic 3D vision in the semiconductor sector is growing rapidly, representing huge market potential. The establishment of the joint venture is conducive to the expansion of the semiconductor sector and the rapid integration of market resources. Furthermore, it will facilitate the Company’s strategies of extending the holographic 3D vision software from the application layer to the chip field and combining software and hardware through the holographic 3D vision software solution, namely, the strategic derivative upgrade to the semiconductor sector. The Company has accumulated technological capabilities in the field of holographic 3D visual software technology, with hundreds of related patents and software copyrights. In the future, the Company plans to develop semiconductor business through integrating with IC design companies with core technology advantage, or through establishing research and development joint venture with chip factory to implement the supply chain upstream of the semiconductor research and development design, technical service and marketing strategies.

In addition to facilitating the rapid growth of the Company’s performance, the Company believes that integration with high-quality semiconductor assets or cooperation with chip companies with strong technology will greatly enhance the Company’s competitiveness and consolidate the Company’s position in the industry of holographic 3D vision software application, thus supporting the its sustained growth in the medium and long term. At present, many technology companies, such as Qualcomm, Mediatek, Nvidia and other companies, have explored opportunities in artificial intelligence, 5G technology, the Internet of things, and other ecological systems. The market demand for upstream suppliers is no longer limited to simple electronic components or products supply. The market has put forward higher requirements of the suppliers’ technical service ability, as well as their ability to provide comprehensive solutions and one-stop value-added services. With the increasing demand for holographic 3D vision-related semiconductor application solutions, the Company plans to combine holographic 3D vision application demand scene to provide corresponding semiconductor solutions to meet the market demand, and promote the application and popularization of holographic 3D vision technology in the semiconductor sector.

WiMi plans to invest in the semiconductor sector, acquire semiconductor-related assets and cooperate with chip factory in the future, so as to enhance the Company’s technical service capability and retain current customers. At the same time, based on higher value-added technology, the Company will continue to improve its revenue capacity. In the next three years, the Company expects that the joint venture will develop relevant operations in the semiconductor sector, and WiMi is expected to embrace a new development.

About WIMI Hologram Cloud Inc.

WiMi Hologram Cloud, Inc.(NASDAQ:WIMI), whose commercial operations began in 2015, operates an integrated holographic AR application platform in China and has built a comprehensive and diversified holographic AR content library among all holographic AR solution providers in China. Its extensive portfolio includes 4,654 AR holographic contents. The company has also achieved a speed of image processing that is 80 percent faster than the industry average. While most peer companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WiMi collects 500 to 550 data blocks.

Safe Harbor Statement

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and current report on Form 6-K and other documents filed with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable laws. For more information, please visit http://en.wimiar.com/news/.

Company: WIMI
Name: Tim Wong
E-mail: pr@wimiar.com
Tele: +86 10 89913328

WiMi Hologram (WIMI) files for listing on Nasdaq Global Market

WiMi Hologram Cloud, Inc, China’s largest holographic AR content producer, filed a preliminary prospectus with the SEC on June 27, 2019, to list American depositary shares (ADS) of up to $50,000,000 on the Nasdaq Global Market, under the symbol “WIMI.” Having developed leading-edge holographic AR technologies, WIMI will use the IPO revenues pursuing its mission “to be the creator of the largest holographic AR ecosystem in China.”

WIMI has developed an innovative business model with fundamental strengths that positions it for continued leadership. It is the leading holographic augmented reality (AR) application platform in China, in terms of total revenue in 2018, according to Frost & Sullivan, and has built the most comprehensive and diversified holographic AR content library among the holographic AR solution providers in China.

WIMI offers augmented reality (“AR”)-based holographic services and products, centered on providing an innovative, immersive and interactive holographic augmented reality experience to customers and end-users. ‘Customers’ have entered a contract with WIMI and use its services pursuant to such contracts. Current offerings consist primarily of (i) holographic AR advertising services and (ii) holographic AR entertainment products.

During Q1 2019, approximately 80.3% and 19.7% of WIMI’s revenues were generated from holographic AR advertising services and holographic AR entertainment products, while during FY 2018, approximately 80.5% and 19.5% of revenues were generated from holographic AR advertising and holographic AR entertainment products. This compared to 69.3% and 30.7% of the Company’s revenues the year before.

Holographic AR Advertising Services

WIMI’s holographic AR advertising software enables users to insert real or animated three-dimensional (“3D”) objects into video footage, integrating seamlessly within the scene. WIMI’s online holographic AR advertising solution embeds holographic AR ads into films and shows that are hosted by leading online streaming platforms in China. During Q1 2019, holographic AR ads produced using WIMI software generated 2.3 billion views, as compared to 1.2 billion views during Q1 2018, an increase of 91.7%. During FY 2018, WIMI holographic AR ads tallied 6.6 billion views, as compared to 4.9 billion views a year earlier, an increase of 34.7%.

WIMI had 65 customers during Q1 2019, as compared to 49 customers in Q1 2018. Average revenue per customer was approximately RMB 1.0 million, as compared to RMB 0.7 million the year before. During the FY 2018, WIMI had 121 customers, as compared to 97 customers during FY 2017. Average revenue per customer was approximately RMB 1.5 million, as compared to RMB 1.4 million during FY 2017. Average revenue increase was due to the improvement in technologies where we could embed more contents in the advertisements. The duration of a typical AR advertising service contract is one year.

In 2018, WIMI had 36 customers that each accounted for more than RMB 1.5 million of revenues in the AR advertising services business, and 20 such customers in 2017. Customers who contributed more than RMB 1.5 million revenues in AR advertising service was 20.6% in 2017 and increased to 29.8% in 2018. In addition, customer retention rate, which is defined as the percentage of customers who have purchased more than once during a specific period in our AR advertising business, was 19.6% and 30.6% in 2017 and 2018, respectively. WIMI believes this material increase reflects customer satisfaction with its holographic AR advertising services.

Through its proprietary image and video recognition technologies, WIMI’s software enables users to analyze the underlying video footages at a pixel level to identify ad spaces that can be augmented by 3D objects. Advertisers and their agencies purchase these ad spaces through an application programming interface, or APIs, integrated with WIMI’s systems, specifying their target audience and budgets and typically providing the 3D models to be embedded in the videos. When ad space is detected and 3D objects are generated, the objects are embedded into the underlying streaming videos automatically on a batch-processing basis as determined by our software.

Holographic AR Entertainment Products

WIMI’s holographic AR entertainment products consist primarily of payment middleware software, game distribution platform and holographic mixed reality (MR) software. Payment middleware is a software solution that connects mobile apps to payment channels, giving mobile app users convenient access to a wide range of online payment options. WIMI has cooperated with more than 55 app developers and its payment middleware has been embedded to over 1,100 marketed mobile apps of over 300 customers in 2018, most of which were featured by AR functions.

The advanced payment middleware streamlines the often time-consuming mobile payment process. Our mobile payment middleware facilitates app developers to build an in-app payment infrastructure that allows micropayments to be made or received through an efficient, secure system, without any interface redirection. Such mobile payment middleware enables app developers to store users’ payment credentials in a trusted and safe environment and eases users burden of repeatedly entering and authenticating payment information for each transaction.

WIMI’s payment middleware can be fully integrated with various types of mobile apps, especially those employing AR technologies, such as live streaming, gaming, selfie, photo editing, and video-sharing apps. Currently, WIMI’s payment middleware supports substantially all of the major online payment channels in China, and is compatible with the mainstream mobile operating systems.

Holographic AR Market Perspectives

China’s holographic AR market is fast-growing and rapidly evolving as holography and AR continue to proliferate. According to Frost & Sullivan, author of a June 18, 2019 industry report [commissioned by WIMI], total market size of China’s holographic AR industry in terms of total revenues is expected to grow from RMB 3.6 billion ($0.52 billion) in 2017 to RMB 454.8 billion ($65 billion) in 2025.

Source: U.S. SEC – FORM F-1 as filed by WiMi Hologram Cloud Inc. with the SEC on June 27, 2019.
Contact: To learn more, please visit http://www.wimiar.com/ or contact info@wimiar.com.

WIMI Hologram Listing helps open AR market to Foreign Capital

WiMi Hologram Cloud, Inc, the largest holographic AR content producer in China, filed a preliminary prospectus with the SEC last week for an initial public offering (IPO) of American depositary shares, or ADSs, of up to $50,000,000. The Company intends to list the ADSs on the Nasdaq Global Market under the symbol “WIMI.” Having developed powerful, leading-edge holographic AR technologies, the Company aspires “to be the creator of the largest holographic AR ecosystem in China.”

WIMI offers augmented reality (AR)-based holographic products and services centered on providing an innovative, immersive and interactive holographic augmented reality experience, for ‘Customers’ who have contracted with the Company to use its products and services subject to the contracts during the relevant period, and ‘End users’, who enthral in etherial AR experiences. WIMI business offerings consist primarily of (i) Holographic AR Advertising Services, which accounted for 80.5% of revenue in fiscal 2018, and (ii) Holographic AR Entertainment Products, which accounted for 19.5% of revenue in the same period.

Holographic AR Advertising Services

The Company’s holographic AR advertising software enables real or animated 3D images and objects to be inserted in film or video footage, seamlessly interacting with the characters and scenes of such footages. The online holographic AR advertising solution embeds holographic AR ads into films and videos that are hosted by leading online streaming platforms in China. Ads produced with WIMI holographic software generated more than 6.6 billion views during fiscal 2018, compared to 4.9 billion views during fiscal 2017, representing a year on year increase of 34.7%.

The Company had 121 customers during fiscal 2018, as compared to 97 customers during fiscal 2017, and the average revenue per customer was approximately RMB 1.5 million during the year, as compared to approximately RMB 1.4 million during 2017. Average revenue per customer is calculated by dividing the total AR advertising revenue by the number of customers, while the average revenue increase was due to the improvement in technologies where we could embed more contents in the advertisements. The duration of a typical AR advertising service contract is one year.

Image 1: Holographic Application Platform (https://bit.ly/2Nq7U7Y)

Through the Company’s proprietary image and video recognition technologies, its software enables users to analyze the underlying video footages at a pixel level to identify ad spaces that can be augmented by 3D objects. Advertisers and their agencies purchase these ad spaces through application programming interface, or APIs, integrated with our systems, specifying their target audience and budgets and typically providing the 3D models to be embedded in the videos. When the ad space is detected, and 3D objects are generated, the objects are embedded into the underlying streaming videos automatically on a batch-processing basis as determined by our software.

Holographic AR Entertainment Products

WIMI’s holographic AR entertainment products consist primarily of payment middleware software, game distribution platform and holographic mixed reality (‘MR’) software. Payment middleware is a software solution that connects mobile apps to payment channels, giving mobile app users convenient access to a wide range of online payment options. WIMI has cooperated with more than 55 app developers; its payment middleware has been embedded in over 1,100 mobile apps, many featuring AR functionality, which were marketed by over 300 customers in 2018.

The Company also provides payment middleware which streamlines the often time-consuming mobile payment process with a proprietary in-app payment infrastructure that allows micropayments to be made or received through an efficient, secure system without any interface redirection. Such mobile payment middleware enables app developers to store users’ payment credentials in a trusted and safe environment and eases the user burden of repeatedly entering and authenticating payment information for each transaction.

Image 2: https://bit.ly/2KShsXc

WIMI’s payment middleware can be fully integrated with various mobile apps, including live streaming, gaming, selfie, photo editing, and video-sharing, and especially those employing AR technologies. The payment middleware supports substantially all major online payment channels in China, and it is also compatible with the mainstream mobile operating systems.

About WiMi Hologram

WiMi Hologram Cloud, Inc. began commercial operations in May 2015 through Beijing WiMi Hologram Cloud Software Co., Ltd., or Beijing WiMi. WiMi Cayman was incorporated under the laws of the Cayman Islands as the offshore holding company in August 2018 to facilitate offshore financing. In Sept. 2018, WiMi Hologram Cloud Limited, or WiMi HK, a wholly-owned Hong Kong subsidiary, was established.

WiMi HK established a wholly-owned PRC subsidiary, Beijing Hologram WiMi Cloud Internet Technology Co., Ltd., or Hologram WiMi, or WiMi WFOE in the Company’s SEC prospectus. Substantially all of WIMI’s users and business operations are located in the PRC. Tthe Company does not have plans for any significant overseas expansion, as its primary focus remains the PRC hologram market, with its tremendous growth potential and attractive monetization opportunities. http://en.wimiar.com

Contact: Insight Data Talking Institute, Mr Ronald Sims, +44 20 7698 1963, morningstar.editors@gmail.com, www.insightdatatalking.com
Source: U.S. SEC – FORM F-1, WiMi Hologram Cloud Inc., as filed with the Securities and Exchange Commission on June 27, 2019.

Source: ACN Newswire

WIMI Hologram’s US IPO Listing a Strong Technology Play

WIMI Hologram’s IPO prospectus for the US capital markets, filed with the Securities and Exchange Commission (SEC) on June 27, makes clear the company’s position on technology. Since its inception, WIMI has devoted most of its research and development resources to software development. Its software engineering team is responsible for building the company-wide software platform, supporting the integration of its products and applications within its cloud infrastructure, and producing WIMI’s holographic AR-related and MR-related software and solutions, licensed to its entertainment industry customers.

Content Production

Set out in the Company’s prospectus, WIMI’s leading holographic AR content production capabilities are built around image acquisition, object recognition, automated image process, and computer vision technologies. It’s engineering team and visualization design team work closely to consistently advance such visualization-related technologies and harness them to design and produce innovative holographic AR contents. Through real-time computer vision algorithms which provide an accurate pose estimation, scene recognition and tracking can be performed within seconds. Such cutting-edge algorithms also allow WIMI to perform visualization of photorealistic high-resolution renderings of products on a pixel basis.

While most peer companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WIMI can collect 500 to 550 blocks, according to Frost & Sullivan. WIMI’s speed of image processing is 80% faster than the industry average, leading to improved operational efficiency. During scene reconstruction, WIMI’s automated image processing tools can perform noise cleaning and feature enhancement on the image it initially captured, enabling them to create best-in-class holographic AR designs with an industry-leading simulation degree.

Content Library

WIMI has built a comprehensive holographic AR content library as compared with peers in China. The formats of its holographic AR contents range from 3D models to holographic short videos. As of December 31, 2018, WIMI owned 4,654 ready-to-use AR holographic contents that were available to be adapted to its holographic AR products and solutions covering a wide category, including animals, cartoon characters, vehicles and foods. Among them, 2,961 proprietary and licensed intellectual properties (“IP”) were for education scenarios, 851 for tourism, 739 for arts and entertainment and 103 for popular science. In addition, the Company’s content library is also enriched by copyrighted contents it has licensed from third parties. It cooperates with various content owners, including brands, film producers and talent agencies, to adapt high-quality, popular IPs into holographic AR formats.

WIMI believe that the next-generation cloud delivery technology provides the flexibility and scalability necessary for holographic AR experience. Cloud technology is of high importance to build its comprehensive holographic AR ecosystem. It has developed its cloud architecture to work effectively in a flexible cloud environment that has a high degree of elasticity. Meanwhile, benefiting from its cloud storage and connecting capabilities, users of our integrated holographic AR software are able to access its large-size holographic AR content library on their native devices.

Big Data Capability

WIMI has developed advanced data analytics capabilities to derive actionable insights from the large amounts of data it collected from products and third-party sources. Currently, it has infiltrated a solid end-user base of approximately 350 million from which we are able to collect raw data. The Company’s processing capabilities enable it to manage extremely large volumes of data and deliver real-time analysis at scale, making it possible to continue to improve and innovate its products and services. It’s data mining and user behavioral data analytics technologies allow it to build and segment context-rich user profiles and apply such analysis in numerous applications. For instance, it has created over 2,000 user tags by analyzing user data collected through holographic AR advertising services. WIMI is also in the process of developing ads performance tracking and evaluation tools.

WIMI has developed a professional media player specifically designed for holographic AR contents. It has built-in a comprehensive set of setting parameters and editing tools used for holographic AR content playback and allows end-users to playback complex high-fidelity simulations quickly and cost-effectively. End-users are able to adjust the contrast, saturation and vibrancy of the displayed holographic AR content and create their own custom visual effect.

Experienced Management Team and Market Potential Across the Holographic AR Value Chain

Finally, WIMI benefits significantly from the experience of its founder and senior management team, who have been successfully riding the growth wave in China’s booming holographic AR industry. This management team becomes the subject of the next article in this series. As holography and AR continue to proliferate, China’s holographic AR market is fast-growing and evolving. According to Frost & Sullivan, the total market size of China’s holographic AR industry in terms of total revenues is expected to grow from RMB 3.6 billion in 2017 to RMB 454.8 billion in 2025.

Source: U.S. SEC – FORM F-1, WiMi Hologram Cloud Inc., Securities and Exchange Commission (SEC), June 27, 2019.
Contact: Insight Data Institute, Mr Ronald Sims, +44 2076981963, morningstar.editors@gmail.com, www.insightdatatalking.com.

WIMI Hologram Listing helps open AR market to Foreign Capital

Mission “to be the creator of the largest holographic AR ecosystem in China”

Holographic AR Advertising Services

Image 1: Holographic Application Platform (https://bit.ly/2Nq7U7Y)

Holographic AR Entertainment Products

Image 2: https://bit.ly/2KShsXc

About WiMi Hologram

Contact: Insight Data Talking Institute, Mr Ronald Sims, +44 20 7698 1963, morningstar.editors@gmail.com, www.insightdatatalking.com
Source: U.S. SEC – FORM F-1, WiMi Hologram Cloud Inc., as filed with the Securities and Exchange Commission on June 27, 2019.

WiMi Hologram Cloud, Inc files with the SEC for Nasdaq IPO

– WIMI challenges with market-leading IPO for China’s Y455 billion AR technology market

WiMi Hologram Cloud, Inc, the largest holographic AR application platform in China, filed with the U.S. SEC on June 27 for an initial public offering (IPO) on the Nasdaq Global Market, trading as ‘WIMI’. As explained in the SEC prospectus, WIMI has developed an innovative business model with fundamental strengths that position it for continued leadership.

As holography and AR continue to proliferate, China’s holographic AR market is fast-growing and rapidly evolving. According to Frost & Sullivan, who prepared an industry report dated June 18, 2019 commissioned by WIMI to conduct the analysis, the total market size of China’s holographic AR industry in terms of total revenues is expected to grow from RMB 3.6 billion ($0.52 billion) in 2017 to RMB 454.8 billion ($65 billion) in 2025.

I. WIMI’s annual revenue and net income

As detailed in the prospectus, WIMI reported an annual net income of RMB 89 million ($12.9 million) for the full financial year 2018, an increase of 21.7% from the RMB 73 million ($10.6 million) recorded in 2017, and an annual revenue of RMB 225 million ($32.8 million), an increase of 17.3% on the year before. For the three months ended March 31, 2019, WIMI reported net income of RMB 37 million ($5.5 million), an increase of 68.7%, and revenue of RMB 78 million ($11.3 million), which was 59.5% improved over the same period in 2018.

II. Holographic AR advertising and AR entertainment: fast-growing and evolving

Holographic AR applications have been adopted by the entertainment and advertisement industries, which have a relatively mature hardware environment and thus facilitate the development of software and content in these fields. In the long run, there will also be applications in education, social network and communication fields though currently such applications are still limited by hardware technologies.

Entertainment

The entertainment industry was the first to enjoy the application of holographic AR. From the holograms of TuPac, Hatsune Miku, and late singer Teresa Deng to the heat of Pokemon Go, AR gaming, hologram live concerts and streaming fashion shows, the markets have genuinely embraced holographic AR.

The market size of China’s holographic AR applied in ‘Entertainment’ recorded revenue of RMB 0.6 billion in 2016, and is expected to increase at a CAGR of 83.5% from 2016 to 2020 and 92.8% from 2020 to 2025, reaching RMB180.0 billion ($260 million) by 2025. The growth is attributed to the increasing popularity of entertainment broadcast programs, especially live broadcast programs, including ceremonies, concerts, gala and sport events, where AR is greatly potentiated. The accessibility of live broadcast, livestream brought by smartphone and other portable digital devices also contributes to growth.

Holographic AR in advertisement has two types: volumetric and online app. Snapchat and Instagram, for example, have developed AR filter-styled advertisements, featuring fast-moving consumer goods (FMCG) & cosmetic products. Another type of advertisement is a “plug-in” advertisement during TV programming through manually adding computer generated 3D images to original scenes to promote products.

The market size of China’s holographic AR applied in ‘Advertisement’ recorded revenue of RMB 0.9 billion in 2016, and it is expected to increase at a CAGR of 71.8% from 2016 to 2020 and 78.9% from 2020 to 2025, reaching RMB143.9 billion ($20.9 million) by 2025. The growth is mostly driven by the prosperity of advertisement sector and the new retail business. As the advertisers are always pursuing the most cutting-edge visual effects to attract customers, the AR application in advertisement can be considered keeping evolving to be more diversified.

Volumetric display will take certain shares of offline advertisement display, as volumetric display has more astonishing effect compared to traditional, therefore can be vastly applied in retail store. Sponsored filters inside social network apps will rise due to the boom of short video apps in China. In the long run, holographic AR advertisement will be more interactive, and volumetric display will keep taking more share and come in larger sized projection. Also, advertisers’ interaction with custumers without head mounted devices and other electronics may be achieved.

III. Revenue from AR advertising services and AR entertainment will grow continuously

WIMI’s revenue includes ‘AR advertising services’ and ‘AR entertainment’. ‘AR advertising services’ use holographic materials which are embedded in advertisements on online media platforms or offline displays. Income is generated for WiMi Hologram as it delivers services according to specific terms of its contracts. The terms are usually based on the specific actions which display online, namely Cost Per Impression (‘CPM’) or Cost Per Action (‘CPA’), as well as the duration of the service of the contract displayed offline.

Revenue from ‘AR entertainment’ derives from a software development kit (‘SDK’), paid-channel services, software development, mobile game services and technology development. When a user completes a payment transaction via SDK, WIMI gains related income after deducting payments to the content provider.

As a matter of fact, the real label for WIMI Hologram should be user operation. The so-called user operation is that it is divided into two dimensions: absorbing new users and old users repurchase. From the IPO prospectus, it can be seen that WIMI shows high ability in both dimensions.

5G Network

Due to the change of bandwidth in 5G communication networks, high-end holographic applications have gradually developed into social media, communication, navigation, home application and other applications. Our plan is to provide holographic clouding platform services through 5G communication networks based on two core technologies: holographic AI facial recognition technology and holographic AI facial change technology.

The IPO prospectus demonstrates that the services of WiMi Hologram will be profoundly comingled with 5G. With the compliance of 5G with high rate and low delay, it makes the average transmission delay is about 6ms in terms of remote communication, data transmission as well as from system terminal to service server, which is much lower than 4G network transmission delay. It truly ensures the richness and diversity of holographic AR remote communication and data transmission without stuttering and low delay, and the richness and diversity of interaction in term of multi-terminal cooperation in different places. It makes the collaboration of port + cloud collaboration more efficient.

Based on 5G AI face recognition technology and holographic AI DeepFake technology, the application of the enhanced mobile broadband (EMBB) and Internet of things (IOT) has made plenty of holographic services for WIMI to achieve with effective growth, such as holographic AR advertising business, holographic AR entertainment business, holographic interactive entertainment, holographic conference, holographic social contact, holographic communication, holographic home hologram and so on.