Tag: U.S. Polo Assn. Global

• Sport-Inspired Brand Collaborates with Verite for Exclusive Sport & Culinary Experience

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly sponsored the V Foundation for Cancer Research®’s 30th Anniversary through the “Boo-Yah, A Celebration of Stuart Scott” cancer research event, which was attended by professional athletes, celebrities and other influencers. The V Foundation is named for legendary basketball coach Jim Valvano and was created with one goal in mind – Victory Over Cancer®.

As a Silver Sponsor, U.S. Polo Assn. provided financial support for the the V Foundation’s signature event as well as one of only a few high-profile live auction items, to help fund game-changing research and all-star scientists to accelerate Victory Over Cancer® and save lives. U.S. Polo Assn.’s strategic partner, ESPN, the sports media entertainment brand, is a founding member of the V Foundation, which has a long-standing commitment to resolving cancer health inequities by investing in extraordinary people and cutting-edge research.

U.S. Polo Assn.’s luxury auction item included an all-inclusive trip to the prestigious U.S. Open Polo Championship® in April 2024 with two first-class, round-trip tickets to Palm Beach County, home of the winter equestrian capital of the world, a two-night hotel stay at the iconic Ben Hotel, and two VIP tickets to the Champagne Brunch and VIP Championship After Party at the USPA National Polo Center. In addition, the auction lot included a one-of-a-kind private chef’s dining experience at the Vérité Estate in Sonoma County, California, for six people, which features a multi-course pairing of Vérité wines and delicious seasonal dishes prepared by the esteemed in-house chef at The Estate. The auction lot also included 18 bottles of 2007 Vérité wines, with each wine rated a perfect 100 Points by Rober Parker Wine Advocate.

“Boo-Yah, A Celebration of Stuart Scott” raised nearly $2.4 million, bringing the three-year total to over $5 million for game-changing cancer research. Several of the top live auction items were the U.S. Open Championship weekend in Palm Beach County presented by U.S. Polo Assn., a VIP Weekend for the Superbowl in Las Vegas, and an F1 Experience in Miami.

“The Boo-Yah event and the V Foundation for Cancer Research are perfectly aligned with U.S. Polo Assn.’s core values as well as our authentic connection to sport and inspiration,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi- billion-dollar U.S. Polo Assn. brand. “I’ve admired Jimmy Valvano as a coach, known for one of the biggest upsets in college basketball history when he was with North Carolina State. Not to mention, we are extremely proud to support cancer research with the V Foundation and to have access to this incredible sponsorship opportunity through our strategic partnership with ESPN.”

The “Boo-Yah!, A Celebration of Stuart Scott” cancer research event was held at the Ziegfeld Ballroom in New York City on December 4, 2023. Hosted by Sage Steele, the event honored the legacy of Stuart Scott, former ESPN SportsCenter anchor who passed away of cancer in 2015.

“I would like to offer my tremendous thanks to J. Michael Prince and U.S. Polo Assn. for putting together such a special auction item,” said CEO, Shane Jacobson, V Foundation. “It’s very generous contributions like these that help us invest in the best and brightest scientists who are working on cancer treatments of the future and saving lives.”

To learn more about The Boo-Yah! and the V Foundation, please visit: v.org

About U.S. Polo Assn. & USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors alongside the NBA, NFL, and MLB, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The V Foundation has funded over $353 million in game-changing cancer research grants nationwide through a competitive process strictly supervised by a world-class Scientific Advisory Committee. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations are awarded to cancer research and programs. The V team is committed to accelerating Victory Over Cancer®. To learn more, visit v.org.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com 
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com 
+001.561.227.6994

USPA Global today announced the launch of USPA 1890 fragrance in time for the holidays. From the long-standing brand that brings together elite athletes and champion horses, the award-winning USPA 1890 is the latest classic, sport-inspired American fragrance for men. USPA 1890 will launch globally in 2024. 

Inspired by and made for champions, the crisp, fresh scent of the USPA 1890 Eau de Toilette embodies the athletic skill and fierce competition of the game. Evoking the great outdoors, this multifaceted fragrance epitomizes the sport, fashion, and vitality of those who possess a sense of adventure and a winning spirit.

Classified as a woody aromatic, the USPA 1890 scent opens with a citrus zest of bergamot fused with juniper, elemi, and lavender. Clary sage and eucalyptus evoke cooling, herbal effects wrapped with oak moss, warm amber, and upcycled cedarwood leaving a signature essence with sporty, sophisticated appeal.

Sports fans and consumers alike can wrap themselves in the winning spirit of USPA 1890 fragrance in select stores and online at USPA 1890 fragrance. With the sport-lifestyle brand’s signature red, white, and blue stripe on the fragrance’s glass bottle, consumers can own a piece of the sport with USPA 1890’s 3.4 fl. oz. eau de toilette spray, or the 4-piece gift set with the 3.4 oz. eau de toilette spray, a .25 travel mini spray as well as a body spray and shower gel. These options and others, some including gifts with purchase like a USPA duffle, are the perfect holiday gifts for friends and family this season.

USPA 1890 has recently won the prestigious 2023 Beauty and Wellness Award, Fragrance for Men from POLO & Lifestyle Magazine. The Beauty and Wellness Awards celebrate and encourage the use of all varieties of skincare, beauty, and tools while spotlighting the market-leading companies that stand above their competition and provide quality products in their field. Winners were selected by a global judging panel after months of product usage and evaluation.

About USPA Global
USPA Global is the for-profit subsidiary of the USPA and manages the sport-inspired multi-billion-dollar USPA brand, providing the sport with a long-term source of revenue. USPA Global is also the parent company of Global Polo Entertainment (GPE), which broadcasts the sport globally to millions of viewers on ESPN and multiple other platforms.

Contact Information
Stacey Kovalsky,
Senior Director,
Global Communications,
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

USPA Global Licensing Inc. (USPAGL) today announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has been awarded two Gold Stevie® Awards from the 20th Annual International Business Awards® (IBA). U.S. Polo Assn. was celebrated during a luxurious gala banquet event at the Cavalieri Waldorf Astoria Hotel in Rome, Italy, on Friday, October 13, attended by leadership from USPAGL and the brand’s Italian partners Incom, Bonis, Eastlab, and Eurotrade. The globally attended event hosted more than 250 guests, including many of the world’s top companies and Stevie winners.

The winning entries were for ‘Achievement in Growth: USPA Global Licensing Takes Global U.S. Polo Assn. Brand to the Next Level with $2.3 Billion in Revenue,’ and for ‘Achievement in International Expansion: USPA Global Licensing/U.S. Polo Assn. Expands in 190 Countries.’ The multi-billion-dollar, sport-inspired global brand received the highest scores from the judges over all submissions in these very competitive global growth categories.

“It is an honor for U.S. Polo Assn. to be a recipient of two Gold Stevie® Awards from the 20th Annual International Business Awards® for the very first time,” says J. Michael Prince, President and CEO of USPAGL, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “To be recognized for our sport-inspired brand’s achievements amongst strong global competition in one of the world’s premier business awards programs reflects the passion that our global team and strategic partners around the world have for building the U.S. Polo Assn. brand.”

Accepting the two gold trophies on stage were Lorenzo Nencini, CEO of Incom S.P.A.; Augusto Bonetto, CEO of Bonis S.P.A.; Andrea Zini, CEO of Eastlab; and Franco Zuccon, CEO of Eurotrade, as well as Stacey Kovalsky, Vice President of Global PR & Communications for USPAGL.

The International Business Awards® are the world’s premier business awards program. The 2023 IBAs received entries from organizations spanning more than 60 nations and territories, where more than 3,700 nominations from organizations of all sizes and virtually every industry were submitted this year in a wide range of categories. Stevie Award winners were determined by the average scores of more than 230 executives worldwide who participated in the judging process.

“Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards President, Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements and enjoyed celebrating them on stage in Rome.”

In the Achievement in International Expansion category, USPAGL highlighted the global expansion of brick-and-mortar U.S. Polo Assn. storefronts that are now accessible to consumers in 190 countries. Judges recognized the brand’s resilience and adaptability to position U.S. Polo Assn.’s growth and success in the international market. In the Achievement in Growth category, USPAGL highlighted U.S. Polo Assn.’s achievement in reaching $2.3 billion in global retail sales. Judges recognized the brand’s success in driving awareness of the sport of polo, expanding into new markets, and embracing digital strategies, all resulting in significant sales growth and recognition as a top global performer.

Today, U.S. Polo Assn. has reached $2.3 billion in global retail sales, expanding its footprint to include over 190 countries and more than 1,200 U.S. Polo Assn. retail stores worldwide. The brand’s fast-tracked digital strategy has resulted in websites for more than 40 countries in 20 different languages and the activation of more than 7 million social media followers of the brand, all together strengthening U.S. Polo Assn.’s authentic connection to the sport of polo and consumers worldwide.

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top global sports licensors in 2023, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. 

Contact Information
Stacey Kovalsky, VP Global PR and Communications, skovalsky@uspagl.com +001.561.790.8036
Kaela Drake, PR & Communications Specialist, kdrake@uspagl.com  +001.561.461.8596

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• International Sports Power Brand Activates New E-Commerce Site Alongside Campaign

U.S. Polo Assn., the official brand of the United States Polo Association, and Arvind Fashions Ltd. (NSE:ARVINDFASN), aka Arvind, are proud to announce two major business milestones in India: the iconic Legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level, reaching the company’s new target to be a billion-dollar power brand in the country.

According to a recent United Nations report, India has overtaken China as the world’s most populous nation. In fact, according to the report, India’s population is expected to reach 1.428 billion, compared to China’s 1.425 billion. The U.S. Polo Assn. brand’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market. The tremendous growth in popularity and ultimately market share is not without effort, which includes a strategy focused on both brick-and-mortar and e-commerce, as well as overall brand marketing through storytelling.

As one of India’s leading casualwear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited family of businesses to go live with an exclusive brand website. Previously, the brand was listed on all leading online platforms and NNNow, the official brand store and digital destination for Arvind Fashions Limited.

“Arvind has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said J. Michael Prince, President and CEO of USPA Global Licensing, the company that manages and oversees the U.S. Polo Assn. brand. “The execution of our strategic plan in India will further solidify our position as one of the top casual menswear brands in the country.”

USPoloAssn.in will carry the entirety of the brand’s product offerings across menswear and kidswear. The website will also feature the brand’s footwear and innerwear collection, as well as the newly introduced USPA womenswear line.

The newly launched website will be hosting the “Legends Forever Play Together” campaign, featuring Arjun Rampal and Milind Soman, the ‘legends of the modeling industry’, and Leander Paes and Mahesh Bhuphati, the ‘legends of tennis.’ The campaign, while celebrating their legendary stature, also shows these icons reminiscing about their fondest memories of where their journey began.

Legends further showcases themes of fashion, style, and nostalgia, as well as bonding between the stars, while presenting the cool and sporty factor of the brand. In the multi-channel campaign, the Legends can be seen sporting the all-new Autumn-Winter ’23 Collection from U.S. Polo Assn. The collection features timeless classics with a modern twist, such as polos, denim, oxfords, sweaters, jackets and tee shirts.

The multi-billion-dollar, global brand’s presence has also exploded in India, having successfully launched new identity stores, featuring modern decor, an all-white interior, and authenticity through elements of the sport of polo, like polo-themed accessories and game broadcasts, for which the brand is based. U.S. Polo Assn. even launched five stores simultaneously on Sept. 17, 2022, in the city of Bengaluru, Arvind’s corporate headquarters.

“U.S. Polo Assn. is an example of ‘phygital’ retail, where we are blending the best of digital and physical channels to enhance both and deliver the best customer experience, ultimately enabling enhanced omnichannel engagement,” said Shailesh Chaturvedi, Managing Director and CEO, Arvind Fashions Ltd. “The combination of the very special and iconic Legends Campaign, the exciting new website and our revamped stores will now allow U.S. Polo Assn. to immerse consumers in our unique brand story across all major touchpoints.”

Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.3 billion.

“This launch comes at the right time as the market is multi-branded and continues to grow, while customers want to engage more with great brands,” said Amitabh Suri, CEO of Arvind’s U.S. Polo Assn. Division. “U.S. Polo Assn. has a strong retail presence with more than 400 brand stores across India. And when it comes to online presence, U.S. Polo Assn. has been the top casualwear brand across all leading online e-commerce platforms, making it clear there was great demand in the market to launch the new brand website.”

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors in 2023, according to License Global. Visit USPoloAssnGlobal.com and follow @USPoloAssn.

About Arvind
Arvind Fashions Ltd., based in Bengaluru, is India’s No. 1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, Flying Machine and Sephora, Arvind has presence across lifestyle brands, value fashion and prestige beauty. Visit Arvind, USPoloAssn.in, and follow @USPoloAssnIndia.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Deepansh Bhargava
Vice President, Marketing, U.S. Polo Assn. India at Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
+91 9343897011

• Global, Sport-Inspired Brand to Again Serve as Official Apparel Partner for FIP’s Top Events

USPA Global Licensing Inc. (USPAGL) has announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has extended its global partnership with the Federation of International Polo (FIP) through 2026. This extension marks a continued commitment to the global promotion of the sport of polo from the authentic, sport-inspired brand.

True to the heritage of the brand, U.S. Polo Assn. is proud to support polo around the world. FIP is the international federation representing the sport of polo, officially recognized by the International Olympic Committee (IOC). This strategic partnership between FIP and U.S. Polo Assn. represents the strong alliance that has thrived since the partnership’s inception in 2015, and means that the global, sport-inspired brand will continue to be the Official Apparel Partner for FIP’s top events.

In 2022, the shared vision of FIP, the USPA, and U.S. Polo Assn. culminated in the historic XII Federation of International Polo (FIP) World Polo Championship, held at the USPA National Polo Center (NPC) – Wellington. The 2022 FIP tournament was only the second time in history the competition was held in the United States and was its first time being broadcast on ESPN to millions of households around the world.

As the Official Apparel Partner for FIP events, U.S. Polo Assn. will continue to support the sport’s leading events, including the FIP World Polo Championship, FIP European Polo Championship, FIP Ladies World Polo Championship, and FIP Ladies European Polo Championship. The brand will also continue to supply custom performance jerseys for all teams, alongside other essential apparel items such as hats and shirts, for players and officials to elevate the experience both on and off the field.

This partnership will also encompass support for the highly anticipated Ambassador Cups, set to take place this year in Brazil and Italy; the FIP Arena Polo World Championship; as well as other international polo events, such as potential Olympic Exhibition Games.

“We’re looking forward to continuing our strategic relationship with FIP over the next four years,” said J. Michael Prince, President & CEO of USPAGL, the company that manages and oversees the U.S. Polo Assn. brand. “This meaningful partnership underscores our continued efforts to help grow the sport of polo around the world and aligns with our strategy as a brand to authentically connect with our global markets as we continue to execute our aggressive international growth strategies.”

“We are thrilled by this renewed partnership with U.S. Polo Assn. and their continued support of the sport of polo, which goes far beyond supplying jerseys and gear for our players,” said Piero Dillier Chairman of FIP. “With the support of U.S. Polo Assn., we are now able to reach so many new polo fans globally through ESPN. This is a dream come true for us, and we are excited to use this platform to help broaden interest, access, and exposure to polo around the world.”

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top global sports licensors in 2023, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport, and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the Federation of International Polo (FIP)
Recognized by the International Olympic Committee (IOC), the Federation of International Polo (FIP) is the global organization representing the sport of polo. FIP’s mission is to promote, develop and regulate the sport of polo internationally.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Historic Cowdray Park Polo Club Hosts Both Ladies and Gold Cup Championships

U.S. Polo Assn. once again served as the Official Apparel Partner of the 2023 Cowdray Gold Cup for the third consecutive year. This world-renowned polo tournament was hosted at the iconic Cowdray Park Polo Club from June 27 to July 23, where high-goal players included some of the top names in the sport of polo, such as Adolfo and Poroto Cambiaso, Facundo Pieres, and Hilario Ulloa, to name a few.

U.S. Polo Assn. also served as the Official Apparel Partner for the British Ladies Championship, which took place from July 10 to July 22 at Cowdray Park Polo Club. The classic, sport-inspired brand provided apparel for all on-site staff of both events and promoted both tournaments globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the event hosted social media contests, divot stomp prizes, cap giveaways, and also offered exclusive products sold on-site in a merchandise tent.

The riveting Cowdray Gold Cup was an unforgettable sold-out competition in front of over 10,000 energized fans, filled with action-packed chukkers that unfolded under the English afternoon sun. Fifteen teams competed for the illustrious title, but ultimately, UAE Polo Team prevailed in the closing minutes of the Final against Dubai Polo Team with a score of 12-11. U.S. Polo Assn. also presented Barto Castagnola from the UAE Polo Team as the MVP of the tournament. Fans enjoyed watching the top tournament in the United Kingdom, with plenty of on-site musical entertainment, a luxury retail village, artisan food outlets, and well-stocked bars.

“U.S. Polo Assn. is proud to once again support the historic Cowdray Gold Cup as the Official Apparel Sponsor in one of the great venues of British polo,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “As our global footprint expands, we are honored to continue this partnership and highlight the sport of polo in the United Kingdom, which is one of U.S. Polo Assn.’s fastest-growing markets.”

Event attendees caught the action as VIPs or spectators and enjoyed watching one of the highest levels of competition in the sport of polo while experiencing the English charm of Cowdray Park. The Cowdray Gold Cup is regarded as one of the top pinnacle tournaments of polo, alongside the U.S. Open Polo Championship(R) and the Argentine Open Polo Championship.

“The Cowdray Gold Cup is the perfect opportunity to connect consumers with historic English polo and the authentic sport-inspired U.S. Polo Assn. brand,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “Both polo aficionados and those who are new to the sport can appreciate the beauty of Cowdray Park Polo Club and feel the importance of this historical event.”

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Cowdray Park is recognized as the Home of English Polo, with its first competitive polo tournament dating back to 1910. Located in the heart of England, Cowdray Park prides itself on its strong heritage of sporting excellence where top polo players from around the world compete and are part of its history and tradition.

About U.S. Polo Assn. and USPA Global Licensing Inc.(USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc.(USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport, and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About Brand Machine Group-United Kingdom
The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories, including U.S. Polo Assn. With more than 40 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality products whilst championing the DNA of its brands. Visit Brand Machine Group.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is pleased to announce the brand’s nomination as a finalist for the prestigious 2023 Licensing International Excellence Awards for Best Sports Licensed Brand. The Licensing International Excellence Awards honor the way brands use licensing in innovative and creative methods to further their goals, products, and marketing around the globe.

Winners in 30 categories were selected by an expert global judging panel and voted on by members of the licensing industry at large from more than 200 finalists around the world. With more than 850 entries received, U.S. Polo Assn. was among notable brands, such as Formula 1, Head, The NFL Players Association (NFLPA), Starting Lineup, Ultimate Fighting Championship (UFC), and Yale University. Ultimately, the NFLPA was recognized as the finalist in the category for Best Sports Licensed Brand.

The multi-billion-dollar U.S. Polo Assn. brand continued to enhance its authentic connection to the sport of polo in 2022 through outstanding storytelling, partnerships, sponsorships, and philanthropic endeavors. The Licensing International nomination acknowledged U.S. Polo Assn.’s growth and achievements, which include delivering a record $2.3 billion in global retail sales spanning 190 countries in over 1,100 retail stores, as well as department stores, sporting goods stores, and e-commerce.

“We are honored that U.S. Polo Assn. was nominated for the Best Sports Licensed Brand alongside other industry-leading organizations for the 2023 Licensing International Excellence Awards,” says J. Michael Prince, CEO & President of USPA Global Licensing, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. “Our global team alongside our licensing and retail partners work tirelessly to bring the spirit of the sport of polo to life in our brand around the world. Receiving this nomination is recognition for this global effort.”

Prince also wishes to congratulate The NFLPA for their performances this year and their win.

The brand also built on its successful digital strategies to generate record growth with some 50 brand sites in 20 languages and over 7 million social media followers in 2022. Moreover, U.S. Polo Assn. signed a global partnership with ESPN to air some of the top polo championships in the world, including the XII Federation of International Polo (FIP) World Polo Championship, the prestigious Westchester Cup, and the U.S. Open Polo Championship(R) for sports fans and consumers to enjoy.

This year’s Excellence Awards were held at The Luxor on June 12, 2023, in Las Vegas, Nevada, to celebrate the best of the global licensing industry. Attending the event this year on behalf of U.S. Polo Assn. was Chris Affolter, VP of Global Operations, and Jeff Nichols, Senior Director of Finance & Strategy.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+1.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+1.561.461.8596