U.S. Polo Assn. Global Archives - Page 3 of 3

U.S. Polo Assn. Presents Vibrant, Sporty Spring-Summer Collection 2024, at 104th Edition of Pitti Immagine Uomo

Multi-Billion-Dollar Global Sports Brand’s Motto, “Play Your Part,” at the Pitti Games

U. S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its vibrant, sporty Spring-Summer Collection 2024 from June 13-16 at Pitti Immagine Uomo at the historic Fortezza da Basso in Florence.

The U.S. Polo Assn. tagline, “Play Your Part” is all about teamwork and doing what’s right in sports and in life. Perfectly matched with U.S. Polo Assn., “Pitti Games” is the theme that defines the style and atmosphere of this year’s Pitti Immagine. The show’s Creative Directors Leonardo Corallini and Angelo Figus emphasize “play” as the keyword, which is synonymous with energy, commitment, and a desire to succeed. These themes are shown consistently in the authentic style of U.S. Polo Assn.

The EVENTS:

Join U.S. Polo Assn. from June 13-16 at Booth 25 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2024, celebrating the brand’s heritage in the sport of polo since 1890. See the collection in an immersive digital setting that is unlike any the brand has presented before. Visitors to the booth will see the presence of U.S. Polo Assn.’s double horsemen logo and signature red, white and blue stripe, as well as video and online activations. Delicious Sammontana Gelati will be served at the booth to all guests, while the media will enjoy a toast of champagne by Taittinger, a tradition in the sport of polo, in a separate VIP Media Lounge.

A very special panel discussion on Wednesday, June 14, at 10:30 a.m. will feature entrepreneur, TV presenter, Instagram influencer, and sports enthusiast Federica Nargi, as well as Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also presenting will be J. Michael Prince, the President & CEO of USPA Global Licensing, the company that manages and oversees the $2.3 billion U.S. Polo Assn. brand across 190 countries, and U.S. Polo Assn.’s Italian Apparel Licensee, Incom’s CEO, Lorenzo Nencini, who was recently appointed and serves on the 2023 Pitti Immagine’s Board of Directors.

U.S. Polo Assn. will also be celebrating “Live Authentically,” an evening inspired by fashion, art, sports and music, on Wednesday, June 14, with a spectacular VIP Party in the magical Giarino Torrigiani.

Nestled in the heart of Florence, where inspiration will surround this private, invitation-only event, the Torrigiani Garden is the largest private urban garden in Europe. This unforgettable night will feature a candlelit dinner served around a horseshoe table, and include a world-renowned artist, a remarkable horse whisperer, and conclude with one of the most popular rock bands in the region originating from Florence. The featured wine will be provided by world-renowned Il Borro, alongside Champagne Partner Taittinger and sweet treats by Sammontana Gelati. Last but not least, specialty branded Porsches, representing “horsepower,” will be exhibited and sponsored by Centro Porsche Firenze.

The COLLECTION:

The season’s U.S. Polo Assn. Men’s and Women’s Collection of apparel, presented by Incom, is inspired by the colors and moods of the Mediterranean Sea and focuses on beautiful sun-washed colors and shades of blue, relaxed fits, and artisan materials. Consumers will also see amazing textures in menswear from lightweight woven shirts, like linen and seersucker, to light, cheerful colors and florals that exude a retro flare. U.S. Polo Assn. never strays far from its origins or its authentic connection to the sport of polo with the classic polo shirt. This season, consumers will find fun and fashionable variations, whether it’s retro, stripes, color blocking or the most classic simple style. Polos look great on everyone, whether it’s men, women or kids. For women, the polo dress is coming back in a big way, and you’ll see feminine details like ruffles, embroidery, and eyelet fabrics. The brand’s USPA Life product continues to grow with a focus on sustainable denim, the use of supima cotton, and more. The product is identifiable by labels and a logo promoting the colors of USPA Life – white, navy, and field green – the consumer’s cue to our sustainably sourced product.

For handbags this season, presented by Eastlab, consumers can expect the softest of leather and simple shapes, from warm caramel colors to pops of citrus like lime, yellow, pink and lavender. Beach and destination bags are made of natural fabrics like canvas and raffia or straw for a hand-crafted artisanal look. U.S. Polo Assn. logos and monograms alongside equestrian prints are a mainstay and look great on any fabric. Going from day into night, we see shimmering metallics that remind us that sporty is also elegant.

Spring-Summer 2024 shoes presented by Bonis provide many new styles, offering new materials, colors, and innovative structures that respect the brand’s philosophy while always paying close attention to the themes of quality, sport and authenticity. The collection is characterized by an expansion of both the casual and the sportier styles with an introduction of various new models that range from the more classic model to more urban and sportier. U.S. Polo Assn.’s women’s and men’s new collection presents styles that underline the commitment to build on USPA LIFE, the sustainable initiative of the brand.

The season’s U.S. Polo Assn. Watch & Jewelry Collection by EuroTrade is known for its sport-inspired, classic American style, and each season the designs reach a new level with unique details, shapes and colors. The Spring-Summer 2024 Collection combines new elements and stunning colors, from pastels to brights, with the key elements of our brand’s heritage. Within the collection, customers will find a combination of natural gemstones, enamel elements, and colored crystals to create perfect summer essential accessories.

Finally, the signature red, white and blue stripe is omnipresent for U.S. Polo Assn., from apparel, shoes, and accessories to store decor and game gear, because it’s a pillar of the brand. Look for this accent embedded in much of the Spring-Summer Collection 2024.

The EXECUTIVES:

Alongside Nencini in Florence for Pitti week is J. Michael Prince, President and CEO of USA-based USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand globally. Prince said, “I am proud to be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world, alongside such outstanding partners as Incom, Bonis, EastLab and EuroTrade, who represent the very best of what our global brand has to offer,” said Prince “We plan to bring some excitement to the Pitti Uomo show with this Collection, while also showcasing our brand’s authentic connection to the sport of polo. And our very special VIP party at the magical Giarino Torrigiani gardens will be a night to remember; an event of fashion, art, sport and music that’s not to be missed!”

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. About his appointment to the Pitti Immagine Board of Directors explains Nencini, “It’s both a privilege and an honor to be a member of a board consisting of talented entrepreneurs, where together we can share ideas and innovations to enhance the breadth and depth of Pitti Immagine. My goal for participation on the Pitti Board is to stimulate and inspire a modern vision for the future of fashion at the world’s most influential men’s fashion tradeshow.”

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A.

Incom S.p.A., founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/.

About Bonis S.P.A

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting and licensing. Visit www.bonis-spa.com.

About Eastlab

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it/.

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

4ocean and U.S. Polo Assn. Renew Global Ocean-Positive Sustainability Partnership Goal to Remove 150,000 Pounds of Trash from World’s Oceans

4ocean, a purpose-driven B Corp with a mission to end the ocean plastic crisis, in partnership with U.S. Polo Assn., the official brand of the United States Polo Association (USPA), are pleased to announce the extension of their partnership. The two entities have committed to removing 150,000 pounds of trash from the world’s oceans through the 4ocean Pound+ Services, now through 2024.

4ocean and U.S. Polo Assn.’s partnership began in early 2021 and successfully led to the removal of 60,000 pounds of plastic from the ocean, rivers, and coastlines. The two organizations worked together during that time towards ocean-positive sustainability with the help of 88 crew members and seven ocean vessels, with most of the waste being pulled in Indonesia across six specific beaches. This year’s goal more than doubles the previous year’s accomplishment.

“I’m stoked about the extension of our partnership with U.S. Polo Assn. and their commitment to increasing the amount of trash and plastic they pull,” said Alex Schulze, co-founder of 4ocean. “It’s inspiring to see a company take such a proactive approach to sustainability that will have a measurable impact on the ocean. U.S. Polo Assn. committing to 2.5 times the amount of trash and plastic they pulled last year is a bold move, and I’m excited to see the results of this initiative.”

Schulze added, “We are proud to be part of this effort and look forward to continuing our collaboration with U.S. Polo Assn. and other partners to make a positive impact on our ocean.”

This meaningful partnership is a component of U.S. Polo Assn.’s overarching sustainability initiative USPA Life, which works towards improving the impact of our business on the environment. The USPA Life initiative also offers a global and growing selection of apparel, footwear, and accessories with sustainable attributes.

“U.S. Polo Assn. has been taking a global and holistic approach to our long-term sustainability journey with initiatives like our 4ocean partnership and USPA Life,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “We have been working diligently to improve our global footprint through products that are better for the environment and through partnerships with organizations like 4ocean that share our mission and vision for a sustainable future.”

4ocean was the Official Sustainability Partner of the U.S. Open Polo Championship Final, collecting plastic and trash from the prestigious and sold-out event in April at the USPA National Polo Center. 4ocean also had a series of commercial spots run during the U.S. Open Polo Championship Final on multiple ESPN platforms, bringing awareness to millions of consumers and sports fans. Click here for more information.

To learn more about the partnership, please visit uspoloassnglobal.com/4ocean.

About 4ocean

4ocean is an ocean cleanup company based in Boca Raton, Florida, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, 4ocean harnesses the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world’s oceans, rivers, and coastlines each year.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Jonathan Marshall
4ocean PR Specialist
jonathan.marshall@4ocean.com

Historic 2023 U.S. Open Polo Championship Closes Out a Record Year at the Sport’s Premier Destination in Palm Beach County, Florida

Park Place Wins First-Ever U.S. Open Championship Title Over Valiente with a Score of 12-11

The 2023 U.S. Open Polo Championship(R) has officially closed out the American high-goal polo season at the USPA National Polo Center (NPC) – Wellington, the sport’s premier destination, with a thrilling win by Team Park Place over Team Valiente in a score of 12-11, with more than $200,000 awarded to finalists in the 2023 tournament season.

The U.S. Open Polo Championship is recognized as being the most prestigious tournament in the United States and showcases some of the world’s best polo players and equine athletes. Played at the U.S. Polo Assn. Stadium at NPC, the U.S. Open final achieved record attendance and aired to a record global audience across multiple ESPN platforms.

In the action-packed final game, which was interrupted at half-time by heavy downpours on Sunday, April 23, and finished Monday, April 24, Valiente, led by Adolfo Cambiaso, played Park Place, led by Hilario Ulloa. The game was neck and neck, where ultimately Park Place prevailed in the closing minutes of the sixth chukker as Ulloa received a pass from teammate Juan Britos and ran the ball up the field to put his team up by one, guaranteeing the win. This amazing play gave Park Place their very first U.S. Open Polo Championship title with a final score of 12-11, taking home $100,000 in addition to the highly coveted trophy.

“Congratulations to Park Place and their Captain Hilario Ulloa for this incredible win, and their first-time U.S. Open Polo Championship title, as well as to Valiente and Adolfo Cambiaso for such a well-fought game and tournament overall,” said Stewart Armstrong, Chairman of the USPA. “The USPA is proud to have such outstanding players, teams and equine partners, and we are grateful to the partners and supporters who made this season possible.”

“With such exciting and high-profile polo events ranging from the XII Federation of International Polo (FIP) World Polo Championship and the historic Westchester Cup to the U.S. Open Women’s Polo Championship and the U.S. Open Men’s Polo Championship, among many more great games, the 2023 polo season proved to be both a record-breaking and unforgettable season,” added Armstrong.

U.S. Polo Assn., the official brand of the United States Polo Association, donated to the finalists’ charities of choice, including the following: Homes for Horses Coalition, Museum of Polo and Hall of Fame, Polo for Life, Polo Players Support Group, Polo Pony Rescue, Polo Training Foundation, Replay Polo, Retired Racehorse Project, Vinceremos Therapeutic Riding Center, and Work to Ride Program.

“We are proud to partner with the United States Polo Association, the National Polo Center, ESPN and Palm Beach County to increase exposure and create more fans for the sport of polo, locally and around the world, where the U.S. Polo Assn. brand is available,” says J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is also so honored to support the U.S. Open Polo Championship and so many important and deserving polo-based charities,” Prince added.

Watch the re-broadcast of the U.S. Open Polo Championship on ESPNews on Saturday, April 29. Check your local listing for air times.

This U.S. Open final marked the end of the first full season at NPC since its landmark purchase by the USPA in the Fall of 2022. Fans can buy U.S. Open Polo Championship(R) official merchandise at USPAPro.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport and lifestyle content. A historic, multiyear, global arrangement has been signed by USPAGL and ESPN for the world’s leading sports content provider to air many of the top championship polo games in the U.S., allowing millions of global sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the United States Polo Association(R) (USPA)
The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

Contact Information
Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

SOURCE: United States Polo Association

The Prestigious U.S. Open Polo Championship Returns to the USPA National Polo Center, Sunday, April 23

Final Competition of the U.S. Polo Season to Air on ESPN Platforms

U.S. Polo Assn. and the United States Polo Association (USPA) are proud to host the U.S. Open Polo Championship(R) on Sunday, April 23, at the number one destination for polo in the United States, the USPA National Polo Center (NPC) – Wellington. While celebrating the heritage and tradition of the sport of polo, the U.S. Open Polo Championship is notably recognized as the most coveted trophy in the United States.

Top Players Facundo Pieres and Juan Britos in the Gold Cup Semi-Finals. (Credit: Alex Pacheco)

The 2023 Winter Polo Season at NPC has had record attendance, with a waitlist for this year’s U.S. Open Polo Championship game. For those who can’t attend in person, ESPN will air the Championship final for millions of sports fans on ESPN platforms on April 24 at 9:30pm EDT. Check your local listings or click here for local air times and channels.

In the action-packed U.S. Open Polo Championship Final game, the two teams who prevail in their respective games in the semi-finals will then go head to head to ultimately take home the coveted trophy and $100,000. The U.S. Open Polo Championship features the sport’s finest players from around the world, alongside their equine athletes. Globally renowned players on this day could include the number one player in the world, Adolfo Cambiaso as well as 10-goalers Facundo Pieres and Hilario Ulloa.

“The close of a record-breaking season for the sport of polo in the United States is the U.S. Open Polo Championship, which continues to be the sport’s highlight for players and fans alike,” said Stewart Armstrong, Chairman of the USPA. “It’s always exciting to see the top two teams compete for the trophy in the Open and leave it all on the field, this year, with millions of fans watching on site in Palm Beach County and now on ESPN.”

The Winter High Goal Polo Season at NPC has offered sports fans an elevated season which included the Westchester Cup, the oldest rivalry in polo, along with the broadcast of multiple iconic polo tournaments on ESPN platforms, and a special guest appearance by award-winning pop artist @Maluma – all from the Winter Equestrian Capital of the World. This year, fans have been able to purchase custom, branded U.S. Open and Westchester Cup merchandise on site and on uspapro.com.

“U.S. Polo Assn. is proud to partner with the USPA in hosting the most prestigious tournaments, here at NPC, the sport’s premier destination,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “Our iconic partnership with ESPN, the world’s leading sport content provider, has brought the sport into millions of households for the very first time. This relationship has been vital to increasing exposure to the sport for the USPA and to demonstrating the authenticity between the U.S. Polo Assn. brand and the sport of polo for consumers around the world.”

“Together with the USPA, The Palm Beaches and our amazing local, national and global sponsors and partners, we look forward to celebrating the U.S. Open Polo Championship winner on Sunday, April 23, and a highly successful 2023 Season,” added Prince.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport and lifestyle content. A historic, multi-year, global arrangement has been signed by USPAGL and ESPN for the world’s leading sports content provider to air seven of the top final polo games in the U.S., allowing millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the United States Polo Association(R) (USPA)

The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: U.S. Polo Assn. Global