The Place Holdings Limited Archives

The Place Holdings and Stellar Lifestyle to Collaborate on Various Digital Initiatives to Shape the Future of Digital Media and Tap New Opportunities in the Digital Economy

SGX mainboard-listed company, The Place Holdings Limited (“The Place Holdings”, the “Company” and together with its subsidiaries, the “Group”), is pleased to announce that it has entered into a non-binding Memorandum of Understanding (“MOU”) with Stellar Lifestyle Pte. Ltd. (“Stellar Lifestyle”), a business arm of SMRT Corporation Ltd., to jointly collaborate to shape the future of digital media and tap new opportunities in the digital economy.

From left to right: Mr. Fan Xianyong, CEO of The Place Holdings, Mr Ji Zenghe, Executive Chairman of the Place Holdings, Mr. Seah Moon Ming, Chairman of SMRT Corporation Ltd, Mr. Tony Heng, President of Stellar Lifestyle

Creating vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better, Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network.

Notably, both The Place Holdings and Stellar Lifestyle aim to build Singapore’s first Sky Screen, a suspended video screen that will be an enhanced version of Beijing’s iconic attraction, (“Shimao Tianjie Sky Screen”).

As a high-tech visual extravaganza, the Sky Screen is envisaged as a new attraction in Singapore that will be integrated with smart digital technology system and immersive media, boosting new business vibrancy and creating new possibilities in digital media solutions.

Shimao Tianjie Sky Screen is located at No. 9 Guanghua Road, Chaoyang District, Beijing, the heart of Beijing’s Central Business District (CBD) and it is one of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide, offering a spectacular light show experience with high-resolution imagery and state-of-the-art, immersive sound systems as well as technological features that enable interactivity.

Pioneering new experiential marketing experiences, Shimao Tianjie Sky Screen has established a strong brand and continues to be a popular venue and platform for various events, advertisements and media.

The Group recently announced a separate MOU to undertake two acquisitions that includes the licensing of the Intellectual Property Rights for the use in the operation and management of Shimao Tianjie Sky Screen and the acquisition of certain assets and businesses relating to Shimao Tianjie Sky Screen. More information on Shimao Tianjie Sky Screen can be accessed at www.theplacebeijing.com.

Mr. Seah Moon Ming, Chairman of SMRT Corporation Ltd, said, “The Place Holdings has an impressive business track record of more than 30 years in developing market-leading media, tourism, and real estate businesses.

As a financial, aviation and technology hub, Singapore is one of the most connected countries in the world. It is a good springboard for The Place Holdings and Stellar Lifestyle to showcase the convergence of 5G, new technologies and media concepts to bring greater value to businesses and consumers.

This MOU signifies our desire to jointly develop experiential solutions through leading-edge technology for smart commuter-station connections. We are confident that this would pave the way for greater business success together.”

Mr. Ji Zenghe, Executive Chairman of The Place Holdings, said, “Innovative visual experiences and new digital media technology continue to play a pivotal role in boosting mindshare among consumers as our physical and digital worlds come closer together.

As Singapore’s largest managing agent of retail and advertising spaces in Singapore’s rail network, Stellar Lifestyle has created a thriving ecosystem that includes F&B, shopping and digital solutions.

Through this strategic collaboration, we aim to combine our unique complementary strengths in enhancing smart commuting and creating innovative digital media solutions within this ecosystem.

This is an important milestone for the Group as we deepen our business roots in Singapore and create new value propositions with our capabilities in immersive media and digital technologies.”

Mr. Ji added, “With the Sky Screen’s visual extravaganza and technology features, we aim to contribute to the vibrancy and diversity of Singapore’s retail and tourism landscape by creating unique and engaging experiences.

Together with Stellar Lifestyle’s extensive touchpoints across Singapore, there are significant opportunities to continuously improve our service offerings and experience to targeted audiences and to redefine the future of digital media solutions.”

This document is to be read in conjunction with The Place Holdings’ exchange filings on 31 March 2022, which can be downloaded via www.sgx.com.

About The Place Holdings Limited
(SGX Code: E27)

Listed on the Mainboard of the Singapore Exchange, The Place Holdings Limited (“The Place Holdings”, the “Company” and together with its subsidiaries, the “Group”), focuses on integrating traditional businesses with omni-channel strategies and digital solutions (such as “new-retail” solutions, last mile logistics, immersive virtual reality technology, enterprise intelligent connectivity) to harness new growth opportunities in the digital economy.

The Group has established a strong business platform to create new value propositions within its 3 core business pillars:

1. Property development and property management activities
2. Cultural tourism and related “new retail” businesses
3. Integrated media-related businesses with management & operation rights

The Group is backed by the key management team of The Place Investment Group, a multi-billion PRC conglomerate that has a strong track record for its extensive business portfolio in tourism, media, property management, biomedical technology investments and international trade.

Embolden with a new business approach and forward-looking corporate culture, The Place Holdings is expanding our business presence of profitable businesses with high growth potential in Singapore and China through organic and inorganic initiatives.

For additional information, please visit www.theplaceholdings.com

About Stellar Lifestyle

Transit Retail & Advertising Solutions

Stellar Lifestyle, a business arm of SMRT Corporation Limited, has expertise in property and retail management, media and digital advertising solutions. We create vibrant transit destinations and lifestyle experiences to make our everyday touchpoints better. Our growing portfolio includes mall management and outdoor media & digital engagement platforms. We are also the largest managing agent of retail and advertising spaces in Singapore’s rail network.

Issued on behalf of The Place Holdings Limited and Stellar Lifestyle by 8PR Asia Pte Ltd.

For further information, please contact the following:

Mr. Zhang Wei
Chief Strategy Officer
The Place Holdings Limited
Tel: (65) 6781 8156
Fax: (65) 6781 8159
Email: zhangwei@theplaceholdings.com

SMRT Corporate Communications
Tel: (65) 9822 0902
Email: media@smrt.com.sg

Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com

The Place Holdings Signs MOU to Acquire 51% of IP Rights Associated with Property Landmark, THE PLACE, and Iconic Attraction, Shimao Tianjie Sky Screen, in Beijing

SGX mainboard-listed company, The Place Holdings Limited (“The Place Holdings”, the “Company” and together with its subsidiaries, the “Group”), is pleased to announce that it has entered into a non-binding Memorandum of Understanding (“MOU”) to acquire a 51% stake in two entities which hold the IP Rights of design patent and certain trademarks that are related to property landmark, THE PLACE, in Beijing as well as certain assets and businesses relating to the iconic attraction, Shimao Tianjie Sky Screen, in Beijing.

Highlights:

– The first acquisition relates to the intellectual Property Rights (“IP Rights”) of design patent and certain trademarks that are used for the operations and management of the Sky Screen and real estate properties associated with the property landmark, THE PLACE (“THE PLACE”), in Beijing
– The recurring royalty income of the IP Rights are derived from the operation and management of the Shimao Tianjie Sky Screen and the usage of IP Rights in relation to the real estate properties associated with THE PLACE mall
– The second acquisition relates to the acquisition of certain assets and businesses relating to the Shimao Tianjie Sky Screen that are expected to generate operating revenue
– Shimao Tianjie Sky Screen (“Shimao Tianjie Sky Screen”) is one of the largest sky screens in Asia, comprising 7,500 sqm of LED lights that is located next to THE PLACE
– Pioneering new experiential marketing experiences, Shimao Tianjie Sky Screen continues to be a popular venue and platform for various events, advertisements and media
– Both the IP Rights and Shimao Tianjie Sky Screen are income-generative businesses and they are expected to strengthen the financial performance of the Group
– There are also various opportunities to leverage on the IP Rights and technological features of Shimao Tianjie Sky Screen to develop new business propositions related to the digital economy (such as gamification, NFTs, Metaverse) and create new revenue streams

More information on THE PLACE and Shimao Tianjie Sky Screen can be accessed at https://www.theplacebeijing.com. After the completion of the Proposed Acquisitions, the Group is expected to receive recurring royalty income from the licensing of the IP Rights for the use in the operation and management of Shimao Tianjie Sky Screen and the real estate properties associated with THE PLACE, which is a mixed-use development built in 2006, comprising two top-tier office buildings and a high-end shopping retail mall, located at No. 9 Guanghua Road, Chaoyang District, Beijing, the heart of Beijing’s Central Business District (CBD). In addition, the Group will also generate operating revenue from the operation of the Shimao Tianjie Sky Screen.

Shimao Tianjie Sky Screen is one of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide, offering a spectacular light show experience with high-resolution imagery and state-of-the-art, immersive sound systems as well as technological features that enable interactivity.

Developed by Beijing Aozhong Xingye Real Estate Development Co., Ltd, THE PLACE and Shimao Tianjie Sky Screen have quickly become a property landmark and iconic attraction in Beijing since it was unveiled to the public in September 2007.

Both the IP Rights and Shimao Tianjie Sky Screen are income-generative businesses and the proposed acquisitions are expected to strengthen the Group’s cash flow and financial performance.

With a scalable asset-light model that can be replicated across various countries, there are also various opportunities to utilise the IP Rights and technological features of Shimao Tianjie Sky Screen to potentially develop new business propositions related to the digital economy (such as gamification, NFTs, Metaverse) and create new revenue streams.

Mr Ji Zenghe, Executive Chairman of The Place Holdings, said, “With THE PLACE and Shimao Tianjie Sky Screen having been in operations for more than 15 years, the proposed acquisitions represent direct access to a well-known property landmark and iconic attraction that are both cash-flow generative and profitable.

The revenue streams from both acquisitions can strengthen our financial performance and enhance our business agility to pursue new growth initiatives.

Based on the proven operating models of the underlying assets, the Group can adopt an asset- light business approach to pursue various collaborations and opportunities across various countries in Asia.

In addition, with evolving consumer behaviors in lifestyle and business activities, we believe that there are various opportunities to leverage on the IP Rights and technological features of Shimao Tianjie Sky Screen to push the boundaries of digital innovation and develop new business propositions related to the digital economy.”

Contact:
Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com

The Place Holdings’ Land Site at Mount Yuntai Tourism Township Revalued at RMB 481 Million, a Substantial Increment in Value of 329%

The Place Holdings Limited (“The Place Holdings”, the “Company” and together with its subsidiaries, the “Group”), an SGX mainboard-listed company with a primary focus on integrating traditional businesses and new growth opportunities in the digital economy, is pleased to announce that the land site, held by its subsidiary Tianjie Yuntai Wanrun (Xiuwu) Property Development Co., Ltd. (“Tianjie Yuntai Wanrun”), has been assessed and revalued at RMB 481 million by one of China’s leading valuation companies, WorldUnion Property Assessment Co., Ltd.

Compared to the valuation of the land site of RMB 112 million as at 30 September 2020, the revaluation of RMB 481 million after the change in zoning represents a substantial increment in value of RMB 369 million, which is an increase of 329% from RMB 112 million.

The size of the land site is approximately 270,500.64 square metres. It is strategically located within Mount Yuntai Tourist Township, where hospitality properties, wellness resorts, integrated retail and commercial developments and theme parks are been planned and some are currently under development.

The revaluation of RMB 481 million of the land site is primarily based on the change in zoning from commercial to residential and it also take into consideration the increase in land-use rights assigned to the land from its existing 40 years to 70 years, larger buyer group and as well as the current developments and completed infrastructure surrounding the area.

Mount Yuntai Tourist Township is located at the entrance of Mount Yuntai, which is approximately 70km from Zhengzhou City, the provincial capital of Henan Province in the PRC.

Highly accessible and connected via various transportation networks, Mount Yuntai Tourist Township is just a 20 minutes ride from Jiaozuo high-speed rail station and a 45 minutes drive from Zhengzhou International Airport.

Mount Yuntai is a tourist site with the highest “AAAAA” rating under the Tourism Attraction Rating Categories of China. Mount Yuntai is also listed as one of the National Parks of China and as a geological park in the Global Geoparks by the United Nations Educational, Scientific and Cultural Organization. In 2019, approximately 6 million visitors visited Mount Yuntai.(1)

Tourism has become an essential contributor to China’s domestic economy and it is a cornerstone of the government’s long-term goal to create a consumption-driven economy. The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors are both supporting this domestic travel boom.

According to China’s Ministry of Culture and Tourism, travelers made 102 million domestic trips during the annual holiday (over an extended three-day weekend) in April 2021. The figure was 94.5% of the number of trips made during the holiday in 2019, the year before COVID-19 hit.(2)

Under the leadership of Executive Chairman, Mr Ji Zenghe and Chief Executive Officer, Mr Fan Xianyong and combined with their deep property development experience and long-standing business track record, The Place Holdings has established a business model that integrates omni-channel strategies and innovative business concepts (such as “new-retail” solutions, last mile logistics, immersive virtual reality technology, enterprise intelligent connectivity) within its 3 core business pillars that include property, cultural tourism and integrated media-related businesses to create new value propositions.

Mr Ji Zenghe, Executive Chairman of The Place Holdings, said, “While China’s giant middle-class continue to grow rapidly, the hectic lifestyles of Chinese consumers have spurred significant opportunities in the tourism and wellness industries.

In addition, the COVID-19 pandemic has created pent-up demand for travel and cultural immersion activities in China.

With Mount Yuntai’s strategic location that is within an hour’s drive from a catchment zone of nearly 40 million people, the substantial increment in value of our land site from the revaluation highlights the underlying value and strong prospects of Mount Yuntai Tourist Township.

Integrating new digital solutions with traditional property development approach, there is strong potential for us to create new value propositions with our land site that caters to the demand for quality accommodations at Mount Yuntai.”

(1) http://travel.ce.cn/gdtj/202011/03/t20201103_7290941.shtml
(2) s.nikkei.com/2QYfAk7

This document is to be read in conjunction with The Place Holdings’ exchange filings on 5 May 2021, which can be downloaded via www.sgx.com.

About The Place Holdings Limited (SGX Code: E27)

The Group has established a strong business platform to create new value propositions within its 3 core business pillars:

1. Property development and property management activities
2. Cultural tourism and related “new retail” businesses
3. Integrated media-related businesses with management & operation rights

Embolden with a new business approach and forward-looking corporate culture, The Place Holdings is expanding its business presence with high growth businesses in Singapore and China through organic and inorganic initiatives.

For additional information, please visit www.theplaceholdings.com

Issued on behalf of The Place Holdings Limited by 8PR Asia Pte Ltd.

For further information, please contact the following:

Mr. Alex TAN
Mobile: +65 9451 5252
Email: alex.tan@8prasia.com

Mr. Zhang Wei
IR Director
The Place Holdings Limited
Tel: (65) 6781 8156
Fax: (65) 6781 8159
Email: zhangwei@theplaceholdings.com