Stephen Crystal Archives - Page 2 of 2

SCCG Management and Kinectify bring Simplified KYC / AML Solution to US Gaming Industry

Today, Stephen Crystal announced that Kinectify and SCCG Management have entered into an agreement to bring Kinectify?s new KYC and AML tools to the gaming industry.

Stephen Crystal, Founder, SCCG Management, said of the event, “We are excited to bring this set of business essential products to the casino and iGaming industry. This product, so well regarded by many in the casino gaming space, will bring a competitive solution to our high-risk industry.”

Kinectify has ushered in a new era of risk management software for the gaming industry. Designed by AML practitioners, Kinectify enables organizations to know each and every customer and vendor, seamlessly streamline workflows, and centralize information. Addressing the impact Kinectify has on compliance programs, Ben Floyd, former SVP of AML, Caesars Entertainment said, “Kinectify is a game-changer for AML compliance. Designed by industry professionals with efficiency and the end-user in mind, this is a no-brainer for gaming companies.”

Joseph Martin, CEO and Founder of Kinectify said, “We are delighted to team-up with Stephen Crystal and his group at SCCG Management to bring Kinectify to the gaming industry. For too long, the gaming industry has struggled with subpar compliance products that have limited their ability to serve their customers and grow. The impressive SCCG Management team filled with casino owners, regulators, and gaming practitioners further deepens Kinectify’s expertise and product offering to the gaming space.”

Kinectify is a game-changer for AML compliance. Designed by industry professionals with efficiency and the end-user in mind, this is a no-brainer for gaming companies,” says Ben Floyd, former SVP of AML, Caesars Entertainmentectify.

Kinectify, a privately held company based in Las Vegas, NV, has developed AML and KYC software to centralize risk management information and automate processes. Kinectify?s leadership includes gaming AML practitioners and executives from a range of high-risk industries.

SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.

Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com
Website: sccgmanagement.com

Source: bit.ly/3gT4Tsj

Stephen Crystal Announces Addition of Randall Sayre to SCCG Management Team/Leadership Team

Stephen Crystal of SCCG Management announced the addition of Randall Sayre, Retired Brigadier General and former member of the Nevada Gaming Control Board, to its leadership team.

Said Crystal, “We are extremely proud and pleased to make this announcement today. Randy Sayre brings a lifetime of experience and leadership to our team. We strong believe his depth of expertise, inside and outside the gaming industry, will add tremendous value to the contribution of efforts on behalf of our clients and partners.”

Before joining the SCCG Management leadership team, Sayre was appointed to the Gaming Control Board after serving in staff positions with the Board since October 1981. As a Board Member, he managed the day-to-day operations of the Enforcement Division and was named “Regulator of the Year” by the International Masters of Gaming Law.

Mr. Sayre served 5.5 years on the active duty in the U.S. Army and retired in June 2006 from the Nevada National Guard as Commander, Army Guard, at the rank of Brigadier General. In this capacity, he oversaw unit operations consisting of approximately 2200 soldiers.

Mr. Sayre graduated from the University of Nevada, Reno with a Bachelor of Arts in Criminal Justice in 1975 and obtained his Master’s Degree in Public Administration from Golden Gate University, San Francisco in 1980. Additionally, Sayre graduated in 1997 from the prestigious U.S. Army War College, reserved for senior-level military and civilian government executives.

About SCCG Management

CONTACT
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com

Source: https://sccgmanagement.com/ (bit.ly/34DkG8D)

SCCG Management and On the Avenue Marketing Partner for its Venue Marketing Services for the US Gaming Market

Stephen Crystal of SCCG Management announces its partnership with On the Avenue Marketing, supporting its “best-in-class” on-site event services for lead generation, new user acquisition, and product sales to the US iGaming industry.

Said Crystal, “On-site engagement could prove to be one of the most effective forms of affiliate marketing, in addition to its digital components. We felt that it was important to search for the company with the best practices for in-venue marketing.”

On the Avenue Marketing is a full-service event-based sales and marketing agency that provides top-notch brand activation programs focusing on customer acquisition. With 17+ years of experience creating and scaling programs for Fortune 500 companies, the agency is committed to excellence and believes that the value of in-person, one-on-one customer engagements is undeniable when designed and executed correctly.

Patty Sins, Founder and President of On the Avenue Marketing, said of the announcement, “OTAM is excited to partner with SCCG, a company that demonstrates daily its true passion and commitment to the world of gaming. We look forward to combining our unique skills to create innovative partnerships that deliver value and revenue for gaming brands.”

About SCCG Management

About On The Avenue Marketing

On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals nationwide. With a proven track record, OTA has demonstrated its unique ability to develop and successfully execute customized event programs for businesses of any size, including prominent Fortune 500 companies.

Contact:
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com
Website: sccgmanagement.com

Source: https://zephyrnet.com/ (bit.ly/3fVzkgX)

SCCG Management and Bettorlogic Extend North American Partnership

Stephen Crystal, SCCG Founder, announced today that the company has extended its partnership with Bettorlogic, whose technology leverages the customer’s existing sportsbook player data to give sports bettors reasons to place a bet – in retail outlets, push notifications on mobile devices, emails or SMS.

Said Crystal, “We are excited to see our clients and partners eager to adopt Bettorlogic’s suite of solutions that give operators highly customizable tools they can take direct control of their customer communication and engagement. These mature and robust suites of tools have a 15-year track record of helping operators increase turnover and engage customers by delivering reasons for customers to keep bets in action.”

– Bettortech leverages customer transactional data, bet preferences, preferred sports, events and frequency of wagering, bet type, staking, odds, territory, win/loss ratios, and more.
– BetPropensity creates profiles that allow customer call to action messaging to be tailor-made for the bettor.
– Bettorlogic engages customers across all channels, including mobile, online widgets, retail displays, and push notifications with editorial content, schedules, exciting bet types, relevant bet opportunity related facts, all tailored to keep the player in action.

About SCCG Management

About Bettorlogic

Founded by CEO, Andrew Dagnall, in 2004 as StatsOnSport a B2C subscription service providing editorial specifically for bettors and covering football, tennis, cricket, golf, rugby union and F1.

Rebranded as Bettorlogic in 2009, when Andrew Black co-founder of Betfair became the major shareholder, products were developed and delivered via XML to sportsbooks around the world that created reasons for their customers to have a bet.

Since then the company has won several awards including EGR Innovation in Sports Betting 2014, CV Magazine 2017 Innovation in Production and was recently listed in the 2018 Silicon Review as one of the Top 50 fastest growing companies.

Contact:
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com
Website: sccgmanagement.com

Source: Plato Data Intelligence https://zephyrnet.com/ (bit.ly/3hZ2LBe)

American Ultimate Disc League and Lsports Data Enter Into $3M Data Distribution and Co-Development Strategic Partnership

Stephen Crystal, Founder of SCCG Management, announced today a joint development effort between its client partner, LSports Data, and the American Ultimate Disc League (AUDL).

“We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will be co-developing. We believe that professional ultimate and the AUDL will take off as US and international bettors discover this widely played action sport,” said Crystal.

The American Ultimate Disc League (AUDL), the world’s largest professional Ultimate disc league, UltiX Technology, its majority owned technology development company, and LSports Data, a global leader in the delivery of real time sports data solutions proudly announce today they have entered into a strategic data distribution and co-development agreement.

The five-year agreement, signed today by Steve Hall, CEO and Commissioner of the AUDL and Dotan Lazar, CEO of LSports Data results in LSports being designated as the “Official Data Partner of the AUDL” and grants exclusive rights to the distribution of AUDL Official Data and enhanced betting solutions to on-line and in-person betting partners on a global basis.

The agreement will also result in a joint development effort between LSports and UltiX to develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate, set to be delivered for the start of the 2022 AUDL season. UltiX has built proprietary statistics collection and publishing applications and along with LSports will invest substantial engineering and product development resources to create interesting and entertaining data sets and betting solutions for the betting industry.

“A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action packed sport,” commented Steve Hall, AUDL CEO and Commissioner. “We could not have found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and innovative and share our vision for the huge entertainment value of our sport around the world.”

Dotan Lazar, CEO of LSports said, “LSports is known internationally for its real-time data solutions, including pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports property as we enter the North American market. With twenty-two teams, 139 live events and full control over its data and video streaming assets, the AUDL provided us with the perfect launching pad. Our partnership with SCCG Management will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around the world.”

The total value of the data rights being acquired and the engineering, product development, sales and support investments being made by the AUDL, LSports, UltiX and SCCG is $3 million USD over the five-year term of the agreement.

About AUDL and Professional Ultimate

The American Ultimate Disc League (AUDL) was founded in 2012 to introduce and showcase our talented athletes and precision play to a global audience. Ultimate is a fast, flowing and highly athletic low-contact sport that is played by advancing a disc down a field to score by passing into the end zone. Players cannot run with the disc and play continues until one team scores. With pinpoint passing and the unique flight of the disc, each game generates many exciting catches and defensive plays that frequently appear on EPSN’s Sports Center Top 10, Fox Sports, Bleacher Report and other leading sports shows.

The league has 22 teams playing in the US and Canada. Each team competes in a 12-game regular season schedule, with top teams entering a playoff round and divisional winners advancing to a final four style Championship Weekend. Our audience enjoys our exciting, affordable, family friendly events, devour our highlights and video features on social media and watch our full-length games on TV or streamed online.

In 2021, the AUDL Game of the Week will appear on Fox Sports each Wednesday evening and the Championship game in Washington, DC will be featured on FS1. The Game of the Week and all regular season games will be streamed live on AUDL.tv and will be available live through streaming and broadcast partners in Europe, the Indian subcontinent, parts of Latin America and Oceana.

Website: https://theaudl.com

About LSports

LSports is a world-leading provider of real-time sports data, working with sports betting industry key clients since 2012. Dedicated to supplying highly effective control tools and data analysis, its mission is to consistently present game-changing solutions for the sports betting industry.

Powered by a unique proprietary API technology, state-of-the-art sportsbook trading management services, innovative betting stimulating services, and 24/7 comprehensive and accurate sports data feeds, LSports is the one-stop-shop for your sportsbook data.

Website: https://www.lsports.eu

About SCCG Management

SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.

Website: https://sccgmanagement.com

Source; Plato Data Intelligence. https://zephyrnet.com/ (bit.ly/32zQ86Q)

SCCG Management and Shank Marketing announce Partnership for iGaming and Sports Betting Markets

SCCG Management and Shank Marketing are pleased to announce a strategic partnership to create a bridge between land-based casino marketing strategies and sports betting, online gambling, and social casino products available in the SCCG Management suite of services.

Stephen Crystal, Founder of SCCG Management, said,

“We are committed to working with category leaders that create powerful synergies for our client partners. Shank Marketing will work with our affiliate marketing partners, SEO digital marketing providers and clients to ensure successful product launches and marketing strategies. The mutually beneficial partnership will provide a much-needed bridge between online and offline marketing initiatives. Shank Marketing joins LRI Media Group, Stack Digital, Riviera Sports Marketing, and MediaTroopers as part of this initiative.”

Justin Shank, Principal at Shank Marketing, said of the announcement, “We are excited to work with Stephen and the team at SCCG. They?ve been doing great work, and we look forward to a promising partnership.”

About SCCG Management

About Shank Marketing

Shank Marketing provides operations-driven marketing solutions for tribal and commercial casinos throughout the United States of America. The Shank Marketing team consists of proven casino marketing professionals who understand casino gaming, hospitality, and entertainment. The Shank team develops brand and marketing strategies, including social media marketing initiatives, digital advertising programs, social media promotions, local SEO, reputation management, innovative digital marketing approaches, and project management for mobile app and website development. Website: https://shankmarketing.com

Source: Plato Data Intelligence

SCCG Management and Nevatronix Bring Transformational Sports Betting Device to the North American Sportsbook Industry

Stephen Crystal, SCCG Founder, announced today that the company had joined forces with Nevatronix, a 25-year gaming product and turn-key electronics solutions provider, to bring a transformational and cutting edge sports betting device to the gaming industry. Said Crystal, “We see this technology as a game-changing sports betting product that includes next-level fintech capabilities. This solution will not only change the landscape of what sports-wagering hardware suppliers offer today, but it will create an amazing opportunity never before showcased for our clients and partners.”

Nevatronix has been involved early on in the sports betting world with names such as William Hill, launching the first-ever wagering devices still used today. With a full line of gaming products already under Nevatronix’s belt, partnering with a proven leader such as SCCG representing exclusive names such as Betfred USA Sports and other top tier category leaders is a natural fit. With casinos freshly reopening, this product will be another excellent way for gaming establishments to be at the forefront of sports betting, gaming, and financial technologies and introducing devices that have state-of-the-art designs.

Ara Tcholakian, Nevatronix Founder and CEO, said of the partnership, “We are very excited to be partnered with Stephen and SCCG in our refocused efforts to be the best hardware device in the sports betting world. With our vast gaming and fintech background, we are confident that this partnership will give us the vast reach of SCCG in getting this game-changing device we feel so proudly about into as many gaming environments as possible. We look forward to working with the entire SCCG team.”

About SCCG Management

About Nevatronix

Nevatronix is a world-class, UL Listed and ISO 9001:2015 certified fully integrated electrical engineering, manufacturing and digital design studio. One of the very few domestic electronics companies with vertically integrated processes such as precision sheet metal fabrication, machining, wire harnessing, circuit boards, 3D Printing along with electro-mechanical assembly and supply chain management, all under one roof. Located in a 70,000 square foot facility utilizing state-of-the-art technology, equipment, and processes. A highly skilled and experienced engineering, design, manufacturing, and assembly staff provide a wide range of technical capabilities that have created industry-leading, first-to-market products, which often gives customers an industry edge – Currently served industries: Kiosks, Aerospace, Amusement, BillPay, Crypto Currency, Customer Loyalty, Digital Signage, Gaming and Slot Machine, Recycling, Smart Safe, Sports Wagering, Telehealth, Valet Parking, and Vending. Priding on reliable and aesthetically pleasing high-tech electronic solutions sold worldwide. Nevatronix is your one-stop-shop for all things digital.

CONTACT
Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com

Betfred Sports, Represented by SCCG Management, Signs Multi-year Marketing Agreement with Colorado Rockies

Stephen Crystal, SCCG Management Founder, announced that Betfred USA Sports, represented by SCCG Management, has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies. The terms of the deal include various digital and stadium assets at Coors field, in addition to game-day experiences for baseball fans including ticket giveaways, game suites, in-game contests and more. Additionally, the sports betting operator will become a Proud Partner of the Colorado Rockies.

“Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies,” stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports. “Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”

“The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market,” said Walker Monfort, Rockies’ Vice President of Corporate Partnerships. “Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”

The agreement is the third such marketing agreement in Colorado for Betfred Sports who previously announced partnerships with the Denver Broncos as well as all-time leading Broncos WR and 2x World Champion Rod Smith. Betfred Sports was the first brick and mortar sportsbook to open in Colorado at Saratoga Casino Black Hawk in June 2020, and subsequently launched online in August of the same year. Sports bettors can download the app and find promotions with daily Betfred Boosts at http://www.betfredsports.com.

About Betfred USA Sports

Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1500 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred USA Sports, a proud sportsbook sponsor of the Denver Broncos, is currently a licensed operator in Iowa, Pennsylvania and Colorado, with Nevada coming soon pending regulatory approval.

About SCCG Management

Media Contacts:

Betfred Sports
Melissa Castillo
melissa.castillo@betfred.com
725-221-3810

SCCG Management
Stephen Crystal
stephen.crystal@sccgmanagement.com
(702) 427-9354

Colorado Rockies
communications@rockies.com

Source: https://sccgmanagement.com/ (bit.ly/3bbaSqD)

SCCG Management Partners with MediaTroopers to bring Experienced iGaming Marketing Agency Talent and Services to the USA

Stephen Crystal, Founder of SCCG Management, announced a partnership with King of Prussia, Pennsylvania-based iGaming Marketing and Advertising firm, MediaTroopers.

Stephen Crystal, said, “This is a new and exciting time for iGaming in North America. Online sports betting and iGaming products are exploding across the US, backed by huge brands and equally large budgets. That same demand exists for digital marketing expertise in iGaming – knowledge put in context by the challenges experienced by veteran digital marketers in the online gaming space.

“These are challenging times that are rewarded by results, not just trying hard. The experience and expertise that MediaTroopers bring to our partners through a third-party agency model can help these companies accelerate the results needed to secure their fair share of the market. We are thrilled to bring this needed capability to our clients in North America.”

MediaTroopers has over 20 years of experience in the world of online marketing. With a particular interest in digital marketing, product development, and growth strategies, MediaTroopers delivers the most highly effective advertisements and marketing solutions possible to expand the audience and strengthen their reach.

Working within highly regulated verticals, Media Troopers always ensures that its traffic is safe and compliant with state regulations and coordinated with its advertisers’ requirements.
Media Troopers employs sophisticated technologies and platforms to generate real-time data for every advertisement. MediaTrooper rigorously monitors, refines, and improves its campaigns, quickly and efficiently retooling underperforming content. The MediaTrooper mission is to work to ensure that advertising investments are used optimally at all times.

Sam Segal, MediaTroopers CEO, said, “We are delighted to be working with SCCG Management and tap on the years of knowledge and vast network that Stephen and his team bring. Combining our digital and online gambling expertise, together with the knowledge and contacts of a land-based industry veteran like Stephen, will enable us to provide our clients with a whole new level of marketing services. There’s so much to do in so little time; we can’t wait to get this partnership going.”

About SCCG Management

About Media Troopers

Media Troopers is a performance marketing agency designed to help online advertisers expand their audiences around the world. Our agency uses developing advisory sites and apps and sophisticated technologies and platforms to reach new consumers. In the current marketing environment, online advertisers are fighting an uphill battle for exposure. The days of traditional online marketing are coming to an end. With so much competition for consumers’ attention, businesses that fail to adapt and diversify their media channels are left behind. But thanks to Media Troopers, advertisers now have everything they need to level the playing field.

Stephen A. Crystal
SCCG Management
+1 702-427-9354
stephen.crystal@sccgmanagement.com

Visit us on social media:
LinkedIn: https://www.linkedin.com/company/sccg-management/

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