Tag: McFadyen Digital

The Marketplace Experts Welcome Alex Pesjak and David Detjen to Lead Expanded European Operations

McFadyen Digital, the leading global agency for ecommerce marketplace strategy and implementation, is excited to announce the expansion of its European operations with key leadership hires in the DACH region (Germany, Austria, and Switzerland). The addition of commerce experts Alex Pesjak as Vice President, EMEA and David Detjen as Director of Sales, EMEA demonstrates the company’s expanded commitment to the European market.

Alex Pesjak (VP, EMEA) will lead the strategic growth and delivery of McFadyen’s services in the region. His experience includes brand leadership roles for Coca-Cola, brand and innovation leadership roles at Kraft, and experience helping dozens of brands with transformative strategies and accelerated implementations with clients both in “Mittelstand” and Enterprises. Pesjak commented, “Clients are increasingly challenged with the complexity and speed of change. They need clear strategic direction and execution power – McFadyen has both. No other firm has been responsible for so many marketplaces with such high NPS scores. I look forward to shaping and expanding our strategy practice while helping our clients succeed in the digital platform economy.”

David Detjen (Director of Sales, EMEA) will be responsible for growing the client base and managing partnerships. His experience includes owning an automotive after-sales marketplace, in-addition-to solutions and sales roles at Siemens, Mindcurv Group, and Arvatis with a strong track record of providing creative solutions for digital advancement. About his appointment, Detjen said, “Joining McFadyen Digital is a wonderful opportunity. I’m excited to bring my experience to the table and help drive the company’s growth. The marketplace and digital commerce space has never been hotter, and we’re well equipped to offer the kind of on-shore, near-shore, and offshore support our clients need.”

McFadyen’s expansion into Europe, particularly the DACH region, follows a sustained period of growth and increased regional demand for its strategic and technical marketplace services, including a global energy giant, a prominent luxury goods maker, a next-generation financial platform, and one of the world’s largest electrification companies. Pesjak and Detjen join existing EMEA-based McFadyen delivery team members, providing an expanded level of capabilities, service, and cultural understanding within the region.

About McFadyen Digital
McFadyen Digital is the leading global agency for ecommerce marketplace strategy and implementation. We create award-winning digital shopping experiences for the world’s most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences that scale, and we deliver those results on time and on budget. With over two decades of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services provide scalable and repeatable results, delivered globally. For more information, visit www.mcfadyen.com, connect with us on LinkedIn or subscribe on YouTube.

Contact Information
Thomas Gaydos
Chief Marketing Officer
info@mcfadyen.com

• Study Launching July 20 to Help Organizations Create Actionable Plans to Participate in the Circular Economy Using the Power of Platforms

McFadyen Digital, the leading global ecommerce marketplace agency, is seeking participants for an in-depth collaborative study on the intersection of platforms and circular economy business objectives. This multi-client study is an exceptional opportunity for businesses to gain strategic insights into implementing sustainability and material security goals through innovative circular platform models.

With an increasing focus on sustainable business practices, the study aims to bridge the gap between the Platform Economy and the Circular Economy. Companies participating in this study will have the unique chance to influence their growth and value by creating more circular business practices.

“Organizations across all sectors are starting to realize the potential that lies in harnessing the power of the circular economy through platform strategies,” states Dr. Peter C. Evans, Chief Strategy Officer for McFadyen Digital. “This multi-client study represents an extraordinary chance to unearth how to leverage circular platforms for competitive advantage, building brand equity, and exploring the opportunities and challenges related to scaling circularity solutions via marketplaces.”

The multi-client approach benefits participants by enabling them to fund in-depth research collaboratively, providing strategic insights quicker and at a fraction of the cost of an independent study. In addition to cost savings, it is collaborative. Participants can shape the study’s focus and key questions. The study will identify and explore where circular marketplaces are most likely to succeed and under what conditions. It will be led by experts from McFadyen Digital along with select practitioners and other industry experts, all who have extensive expertise in platform strategy, advanced marketplace software, and brand transformation.

The study is designed for:
– Publicly traded enterprises operating in multiple industries and countries
– Family-owned businesses committed to ESG responsibility
– Ecosystem innovators seeking product opportunities
– Impact investors and family offices aiming to future-proof their investments.

Interested parties should download the study brochure and set up an onboarding meeting prior to the July 20, 2023, launch date to learn from the industry’s brightest minds while setting a strategic direction towards sustainable business practices and value creation. https://mcfadyen.com/solutions/circular-platforms-multi-client-study/

About McFadyen Digital
McFadyen Digital is the leading global agency for ecommerce marketplace strategy and implementation. We create award-winning digital shopping experiences for the world’s most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences that scale, and we deliver those results on time and on budget. With over two decades of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services delivered from our offices in the U.S., Brazil, and India provide scalable and repeatable results. For more information, visit www.mcfadyen.com or connect with us on LinkedIn.

Contact Information
Thomas Gaydos
Chief Marketing Officer
info@mcfadyen.com