Tag: Kidsland International Holdings Limited

Plans to Build Online Infrastructure to Create Highly Integrated O2O Omnichannel Platform

Kidsland International Holdings Limited (“Kidsland” or “the Group”; stock code: 2122), the largest toy retailer and distributor in China, is pleased to unveil its innovative trendy and collectible toy platform kkplus at Langham Place, Hong Kong on 18 September. It offers differentiated product range and art museum-like shopping experience, marking another important milestone for the Group’s continuous strategic upgrade. In near future, the Group plans to build online infrastructure, to create a highly integrated O2O omnichannel platform and expand kkplus’ footprint to Greater China.

A multi-brand trendy and collectible toy platform, kkplus not only offers products of local brands, but also works with global brands from overseas including the US and Singapore. Its products include some hot IP items worldwide, such as Tom & Jerry, SpongeBob and Street Fighter. The opening of kkplus brings Kidsland into the rapidly growing trendy and collectible toy market and creates a new driver for its business development.

kkplus recorded satisfactory sales of HK$400,000 the first weekend. During the period, the highest-spending customer spent HK$50,000. Also, the top three spending customers, as well as 50% of kkplus’ revenue came from members of LEGO Certified Stores, revealing undiscovered spending potential among the Group’s members. The Group will continue to deepen the shopping experience of its members and provide more choices. Moreover, Kidsland has made good use of social media promotion strategies to stimulate potential customers, recording satisfactory traffic and number of enquiries on kkplus’ social media platforms, of which, the Instagram filters tailor-made for kkplus were shown 220,000 times in two weeks. Besides Hong Kong, enquiries on product details also came from other cities in Asia, and even countries like the U.S., Poland and Norway, providing targeted information for constructing of its cross-regional membership and communication platform. The experience gained in the opening phase of kkplus is the cornerstone and first step in Kidsland’s plans of building the necessary online infrastructure to create a highly integrated O2O omnichannel platform to support kkplus and the Group’s future growth.

Apart from selling different trendy and collectible toys, kkplus also organises exhibitions. As a celebration for its opening, kkplus collaborated with a local toy brand, Soap Studio, to present the first exhibition, featuring Warner’s classic cartoon figures Tom & Jerry and attracted many customers. The Group also designed a set of 20 Tom & Jerry cards and an opening special mooncake set, to be given to customers who spend over specific amounts.

Mr Lee Ching Yiu, Chairman and Chief Executive Officer of Kidsland, said, “‘kkplus’ is our latest strategic move to target the high growth trendy and collectible toy market in the Greater China region. Amid a challenging operating environment, the Group has to innovate continuously in response to the ever-changing consumer preference. We hope to introduce trendy and collectible toys worldwide to our customers through this platform, and expand the market through the offering of unique shopping experience. We also want to promote Hong Kong’s toy culture by collaborating and interacting with different local and global brands. ‘kkplus’ opens its first store at Langham Place, as it can create synergies with the Group’s LEGO Certified Store there, bringing traffic to each other and boosting business development. It is encouraging to see the excellent results soon after its opening, strongly boosting our confidence in the Group’s strategic upgrade initiatives in the future.”

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About Kidsland International Holdings Limited (stock code: 2122)
Kidsland International Holdings Limited (“Kidsland” or “the Group”) is engaged in retail, wholesale, e-commerce and brand operation of toys and infant products in China. As the largest toy retailer in China, it has near 20 years of industry experience. The Group owns the most comprehensive online and offline sales network in China. Currently, its self-operated offline retail system includes “Kidsland Toy Store”, “LEGO Certified Store”, “FAO Schwarz” flagship store and kkplus.

Media Enquiry:
Strategic Financial Relations Limited
Vicky Lee Tel: (852) 2864 4834 Email: vicky.lee@sprg.com.hk
Antonio Yu Tel: (852) 2114 4319 Email: antonio.yu@sprg.com.hk
Cara Lau Tel: (852) 2864 4890 Email: cara.lau@sprg.com.hk
Fax: (852) 2527 1196

Strengthens Cash Management
Continues Digitalization and Strategic Upgrade

Kidsland International Holdings Limited (“Kidsland” or the “Group”; stock code: 2122), the largest toy retailer and distributor in China, has taken immediate and emphatic measures in the first half of 2020 to strengthen its cash management so as to strengthen its solid foundation against a multitude of macro-economic headwinds, while continuing the path of digitalization and strategic upgrade.

Despite tough operating conditions, the Group stays focused on executing its many workstreams under the digitalization and customer-centric strategic blueprint. Kidsland has achieved another important milestone of its efforts in online and offline integration of the customer journey in spite of the current challenging business environment. The Group launched LEGO Certified Online Store (https://LEGO.kidslandgroup.com) in Hong Kong on 3 August 2020, offering the most diversified and comprehensive LEGO product range in Asia Pacific, which recorded strong sales on the first day of operation, with turnover exceeded HK$4 million in just one day. Also, it opened its fifth LEGO Certified Store in Hong Kong on 29 April 2020 which witnessed satisfactory results. Furthermore, the Group’s first flagship Kidsland store under the new image and brand platform was launched in Beijing on 28 August 2020.

In the first half of 2020, the Group’s revenue from Hong Kong business continued to stay resilient at approximately RMB66.3 million (1H 2019: RMB65.5 million). With intensified expense and product procurement management, the Group managed to increase its cash position from RMB36.2 million as of 31 December 2019 to RMB117.8 million as of 30 June 2020 and reduced its inventory from RMB576.4 million to RMB473.9 million. Selling, distribution, general and administration expenses also decreased by 7.4% to approximately RMB340.9 million. Excluding the non-cash impairment provision of property, plant and equipment, and right-of-use assets, selling, distribution, general and administration expenses would have decreased by 12.9%.

The Group also continuously optimised its retail network in Mainland China and renegotiated and exited loss-making retail locations. As at 30 June 2020, the number of self-operated retail points of sale consisting of retail shops and consignment counters was 717, down from 750 a year ago.

Mr. Lee Ching Yiu, Chairman and CEO of Kidsland, said, “Despite the uncertainty retail environment under COVID-19 pandemic and geopolitical uncertainty, the Group has stayed resilient and strengthened our cash position in the first half of this year, while optimizing our retail network to enhance overall efficiency. Moreover, the Group has continued our journey of digitalization and forming an O2O omnichannel that offers more comprehensive shopping experiences to customers. We will continue to improve our competitiveness to capture any opportunities from future market rebound and the ongoing consumption upgrade and sophistication.”

About Kidsland International Holdings Limited (stock code: 2122)
Kidsland International Holdings Limited (“Kidsland” or “the Group”) is engaged in the retail, wholesale, e-commerce and brand operation of toys and infant products in China. As the largest toy retailer and distributor in China, Kidsland has close to 20 years of industry experience and carry a portfolio of world-renowned, category-leading brands. The Group owns the most comprehensive online and offline sales network in China. Currently, its self-operated offline retail system includes Kidsland stores, LEGO Certified Stores, and the FAO Schwarz flagship store.

Media Enquiry:
Strategic Financial Relations Limited
Vicky Lee Tel: (852) 2864 4834 Email: vicky.lee@sprg.com.hk
Antonio Yu Tel: (852) 2114 4319 Email: antonio.yu@sprg.com.hk
Cara Lau Tel: (852) 2864 4890 Email: cara.lau@sprg.com.hk
Fax: (852) 2527 1196

Seamless Online and Offline Integration
Physical Stores Also Deliver Satisfactory Performance

Kidsland International Holdings Limited (“Kidsland” or the “Group”; stock code: 2122), the largest toy retailer in China, is pleased to announce that its newly launched Hong Kong LEGO certified online store (http://LEGO.kidslandgroup.com) recorded strong sales on the first day of operation, with turnover exceeded HK$4 million in just one day.

The Group launched its Hong Kong LEGO certified online store at 11:00 am on 3 August, offering the most comprehensive LEGO product ranges and exclusive promotions to customers. The store received enthusiastic response and recorded excellent sales performance on the first day of operation. Special edition new products, including 21323 Grand Piano and 71374 Nintendo Entertainment System, as well as the brand new LEGO Super Mario series and LEGO ART series were the bestselling performers, with the 21323 series quickly selling out following its release.

To celebrate the opening of the Hong Kong LEGO certified online store, the Group will be offering free delivery service to all purchases made within the first two weeks of the store opening. The first 300 customers will also be given a pair of Mickey & Minnie keychains. The Group hopes to bring joy to all customers who make purchases through its online store, as well as provide one more reason for people to stay at home and enjoy brick building.

LEGO online store represents a milestone for Kidsland in forming an O2O omnichannel that offers more comprehensive shopping experiences to customers and members. Also, the membership for its brick-and-mortar and online stores are interconnected, so that they can enjoy the same privileges when visiting the five LEGO certified stores and the online store, thus giving full play to the omnichannel experience. Compared with the last corresponding period, the five LEGO certified stores under the Group have performed satisfactorily in August. The initial success suggests that the Group’s strategy to create a seamless O2O shopping experience is correct.

About Kidsland International Holdings Limited (stock code: 2122)
Kidsland International Holdings Limited (“Kidsland” or “the Group”) is engaged in retail, wholesale, e-commerce and brand operation of toys and infant products in China. As the largest toy retailer in China, it has near 20 years of industrial experience. The Group owns the most comprehensive online and offline sales network in China. Currently, its selfoperated offline retail system includes “kidsland Toy Store”, “Babyland Infant and Kid Toy and Product Store”, “LEGO Certified Store” and “FAO Schwarz”.

Media Enquiry:
Strategic Financial Relations Limited
Vicky Lee Tel: (852) 2864 4834 Email: vicky.lee@sprg.com.hk
Antonio Yu Tel: (852) 2114 4319 Email: antonio.yu@sprg.com.hk
Cara Lau Tel: (852) 2864 4890 Email: cara.lau@sprg.com.hk
Fax: (852) 2527 1196

Strengthens Digitalization And Creates Omni-Channel Shopping Experience

Kidsland International Holdings Limited (“Kidsland” or “the Group”; stock code: 2122), the largest toy retailer in China, is pleased to announce that it will launch the Hong Kong LEGO certified online store (http://LEGO.kidslandgroup.com), which carries the most diversified and comprehensive product ranges in Asia Pacific, on 3 August. As an addition to the five existing physical LEGO Certified Stores, the online certified store will not only allow Hong Kong LEGO fans to enjoy quick and convenient home delivery service, but also demonstrate again the Group’s relentless efforts in promoting digitalization and creating an omni-channel shopping experience.

Kidsland has always been keeping abreast of the latest market trends, and actively pursuing reforms despite the COVID-19 pandemic and the challenging operating environment. Earlier in February, the Group launched the WhatsApp order placing and home delivery service, which was well-received by customers in Hong Kong. This time, it launched the LEGO certified online store to provide an Internet shopping platform carrying the most diversified and comprehensive product ranges to customers. On top of all the products available at LEGO Certified Stores, Hong Kong LEGO certified online store will also offer exclusive product series to satisfy the growing needs of customers and achieve channel diversification, conducive to expanding the Group’s customer base.

Hong Kong LEGO certified online store will offer a series of special promotions during its opening period, including free delivery service for all purchases made within the first two weeks after the store opening between 3 and 16 August. Also the first 300 customers are even entitled to receive a limited edition gift. In addition, the store supports safe and reliable payment methods such as payment by mainstream credit cards and e-Wallets, all in a bid to facilitate easy payment by customers and improve their shopping experience.

Mr. Lee Ching Yiu, Chairman and Chief Executive Officer of Kidsland, said, “In the face of a complex, changing and challenging operating environment, we have been pursuing reforms to address changes in the market and the consumption pattern of the public. Looking ahead, we will continue to step up the development of online platform so as to achieve all-round digitalization experience for the Company and customers. This will help us maintain good communications with our customers, deepen our understanding in their shopping patterns and hence satisfy their various needs. In addition, we will continue to consolidate our offline sales channels to establish an integrated online and offline marketing model, so as to create a seamless omni-channel shopping experience for customers with our two-pronged approach.”

About Kidsland International Holdings Limited (stock code: 2122)
Kidsland International Holdings Limited (“Kidsland” or “the Group”) is engaged in retail, wholesale, e-commerce and brand operation of toys and infant products in China. As the largest toy retailer in China, it has near 20 years of industrial experience. The Group owns the most comprehensive online and offline sales network in China. Currently, its self-operated offline retail system includes “kidsland Toy Store”, “Babyland Infant and Kid Toy and Product Store”, “LEGO Certified Store” and “FAO Schwarz”.